SEO has been a growing industry over the past few years, with some of the world’s best and biggest businesses and websites utilizing to improve their reach and visibility on search engines like Google. Some of these businesses include hotels and resorts, cosmetics, real estate, travel agencies, restaurants, and even manufacturing companies. The best SEO company is one that would be able to get them to rank highly on Google, while also helping their clients gain more visitors to their websites, through hotels and resorts SEO in the Philippines.
When it comes to the hotel and resort business, the internet has been very crucial to their operations, as booking can now be done online, and reviews from visitors are very much taken into account by people looking for a quality location. With the competition becoming tighter than ever, it is best to make good use of SEO and leave your competitors out in the water. With that in mind, here is how hotels and resorts SEO in the Philippines would help your hotel and resort business and take it up a notch:
What is SEO?
SEO is about helping your business become more visible on search engines, and that means optimizing every part of your web pages. One of the most important details on your web page is the overall design, as having a more attractive and presentable web page would attract more users, and make it easier for them to navigate. Along with a more presentable website when using laptops or personal computers, it is also important to optimize your hotel and resort website for mobile devices.
The number of people accessing the internet through their mobile devices increases as each year passes by, which is why having a mobile-friendly site is very important. With the Accelerated Mobile Pages becoming the standard for most websites, this would make your website user-friendly and SEO-friendly at the same time.
Website security is another crucial detail that SEO professionals would be able to sort out. The best SEO company would make sure that your website is secure and is well-protected in the event of any attempt by malicious software to enter through secure hotels and resorts SEO in the Philippines.
Aside from that, it is important for your hotel and restaurant business to have a good website that allows users to navigate the various room and travel packages, check booking schedules, and see customer reviews and testimonials. Keep in mind that user experience is crucial in SEO, which is why optimizing your business website would be beneficial in creating new leads.
What are some of the best SEO strategies to apply to your website?
There are so many SEO strategies out there that would promise you that they will help increase your ranking on various search engines, such as Google. However, only some of them could actually guarantee top results—here they are now:
Better social media presence
While social media metrics are not included in SEO, it is one of the best platforms to promote any kind of business, and hotels and resorts are no exception. Other than search engines like Google, people tend to search on social media platforms like Facebook to look for the most ideal hotel and resort of their choice. There are a lot of businesses using social media for promotion; it is a place where people can contact them at a moment’s notice. With millions of people around the world connected to their social media accounts on a daily basis, it has certainly become a place that can help your business. There’s no wonder why social media presence can greatly boost your hotels and resorts SEO in the Philippines.
Social media is one of the best channels you could use to get more people to visit your site. Plus, it is one of the best communication platforms out there. Users would be able to send messages directly, comment on the posts, and even post reviews of their experience. Reviews are crucial, as users are given the freedom of assessing their experience in the hotel and resort, which becomes a deciding factor for other users. This convenience of communication helps businesses to be able to reach out to their users more and establish trust with their customers.
Hotel and resort businesses can also post different kinds of content on their social media accounts. This content can be in the form of images and videos that promote your business. By hiring the best SEO company that can do your hotels and resorts SEO in the Philippines, you will be able to use social media sharing and promotion tools that help you post content more smoothly, making sure that you don’t miss a schedule. With social media occupying a large share of internet usage, it is best to utilize it to the fullest.
Improve local SEO listing
Local SEO is one effective way to help your business get searched better, and the best SEO company would be able to provide you with the most awesome tools available to maximize it. Optimizing your local SEO would help make your hotel and resort business easier to find within the vicinity of various users within your area, along with helping users abroad to find your business. For travelers, this would be very beneficial, as they would be looking for the nearest and best hotel and resort in their destination, and improving your local listing would make it an easier job for them.
Having an improved local SEO listing would ensure that users would not only be able to see your hotel and resort business, but also be able to get to see your address, contact details, business hours, rates, and many more. They can also see images of the different rooms and venues of your hotel and resort, which helps give them an impression that can be the deciding factor on whether they want to book for you or not. In short, SEO in the Philippines for hotels and resorts makes sure that you are able to be visible and searchable within your area.
Link building your business
One of the fundamental strategies for hotels and resorts SEO in the Philippines is link building. Essentially, it helps build a wider network on the internet for your hotel and resort business. Link building helps you connect with various websites through practices such as guest blogging, outbound linking, backlinks, and internal linking. These links help users access a wide variety of web pages from different kinds of websites, which helps increase search rankings.
Having the best SEO company handle your website would ensure that you would be able to expand your network and internet presence through ethical and effective link building practices. While it might not be apparent, link building is one of the most important SEO practices, as search engines like Google help high-quality and reliable links improve their ranking, which gets you much closer to the top of search engine results pages.
Keyword research and optimization
All search results begin with a set of keywords that help you find what you are looking for. Having the right keywords would ensure that users would be able to get to the places that they would like to go to. One of the initial techniques for hotels and resorts SEO in the Philippines is keyword research, which is perhaps the most crucial technique, as having the right keyword is the factor between having a high ranking or a low one.
The best SEO companies would be able to find the best keywords that would suit your hotel and resort and make your business easier to find. The best SEO specialists would be able to find different sets of keywords that would help users search for you, taking into account different factors, such as business location and type of business, to see if it is both searchable and competitive. This research is done using the best keyword research tools available, which provide quality statistics and data on various keywords. Keyword research is one of the main steps that SEO professionals would take to get your rankings to the next level.
A good website not only looks good and is easy to navigate, but it also has relevant and helpful content in store for the users. This will be done through the addition of a blog on your website, which would be the place in which content will be posted. Having quality content helps your website gain more visibility and attract more users that would be interested in your hotel and resort.
This content can also be posted and shared on various social media platforms, which help give free promotion for your business and reach a high number of users that would be interested. For hotels and resorts SEO in the Philippines, this content can be about topics such as the whole hotel and resort experience, travel tips and advice, best locations near the business, and even steps on how to book a hotel and resort. The best SEO company has a team that is dedicated to content management and ensures that you have relevant, timely, and helpful content that would surely make users go to your website.
Build your online presence naturally
One of the best things about hotels and resorts SEO in the Philippines is that it helps businesses and different kinds of websites increase their presence naturally, without the need for unethical and dangerous practices that can harm a website. Having the best SEO company handle your hotel and resort business means that you would be able to reach high search rankings through the use of legal and effective techniques that are for the betterment of your business.
Through a specific time frame, SEO professionals would be able to turn a website that can barely scrape the rankings into a quality website that is trusted by both the search engines and the users themselves. The process is a gradual, yet smooth one that ensures everything would work seamlessly to be able to generate the best results. SEO success stories are the ones that generated all of their results through organic means and invested hours and hours of work to make it all happen.
These benefits ensure you that having an SEO company manage and optimize your website is one of the best choices that you will make. With the guarantee of generating the best content and keywords, website optimization, local SEO optimization, and an improved social media presence, these SEO strategies are definitely worth the investment. For the best SEO company that will be able to provide all of these, choose SEO Hacker.
What is SEO Hacker?
SEO Hacker is an SEO service company from the Philippines that provides high-quality SEO services and hotels and resorts SEO in the Philippines that ensure each website we handle would be able to attain high search rankings and high internet traffic that would help generate leads and conversions. Our diverse SEO toolbox ensures that we are able to get the job done and achieve the best results for all of our clients.
We at SEO Hacker ensure that every single facet of your website would be optimized while making sure that Google does not penalize your site. We believe that SEO should be done right and follow every guideline that Google has set. We are a company that treats its members as a family, as we take the extra mile to ensure that we provide the best services to all of our clients. We’ll guarantee you that once your website ranks on the first page, we’ll make sure you remain there for as long as possible. By choosing us, you are choosing the premier SEO company in the Philippines.
Why we do SEO
With the rest of the world going digital, the internet has now become more important than ever. Businesses have been moving to the internet over the past few years, and the transition has been seen as challenging for some. The internet has high potential and people have just scratched the surface of what it can do. Through SEO, any website would be able to reach its limitless potential and generate the best results that would guarantee the most sales.
If you are interested in getting high-quality SEO services for your website, you can call us at +91 7506 172 142 and +91 7715 997 317 or contact us through email through this page. If you want to take a look at our SEO service packages, you can access this page for more details.
SEO is an industry that is constantly growing as each year passes, and with quality service from SEO Hacker, you are guaranteed that you are getting the best service available.
Are you looking for ways to increase your hotel’s visibility in search engines? Is your goal to attract more guests from Google searches? If so, you’re in the right place! To help you learn more about improving your hotel website’s SEO, we’ve put together this this informative page of hotel SEO tips, ideas, and best practices.
Let’s start by taking a look at what SEO is, how it works, and why it’s important.
What is SEO?
If you’re not familiar with SEO, here’s a quick explanation. Search engine optimization, often abbreviated as SEO, refers to a set of processes by which a website is improved to rank better in relevant searches. Basically, SEO is anything you do to make your website more likely to show up when someone searches for a phrase related to it.
Many tasks and practices fall under the umbrella of SEO, because optimizing your website can take many forms. You may hear SEO discussed in the same breath as keyword research, content creation, copywriting, user experience, site organization, social media, Internet marketing, and so on. All of these practices are intertwined with SEO in some way, or have an indirect impact on your website’s rankings.
Now that you know what SEO is, let’s explore why it matters to you and your hotel.
Why is SEO so important for hotels?
Every time you use a search engine like Google to look for something, a series of decisions are made in a split-second based on a large number of factors. The results you see are ranked based on these factors, and the site that shows up in the #1 spot may have a better result in one factor over another, which is why it’s there and not at #2.
SEO allows you to improve these ranking factors and show up higher in searches. This on its own may not seem all that important—you may not care about being #1, as long as you can be on the first page—but consider this: research has found that the top result in a Google search gets about 33% of clicks. This percentage drops to 17% for the second result. If you’re on page two, you’re lucky to get 1%!
The hospitality industry can be very saturated in some areas, and when someone searches for “hotels in [your city],” they may get dozens if not hundreds of results. It’s for this reason that SEO is so important: it’s one of the only ways you can have a fighting chance to outrank your competitors and attract the most bookings possible from guest searches.
Additionally, SEO is important because it’s far less expensive than other marketing methods, including most traditional advertising. SEO for hotels can often bring you the same number of bookings that you would get by relying on costly billboards, television ads, print advertisements, or placements in directories or phone books. This lower acquisition cost means you’ll have more money to invest in what matters, like improving your hotel and keeping your guests happy.
5 actionable SEO tips for hotels
Ready to start improving your website and attracting more guests? Great! Let’s look at five of the most crucial SEO tips for hotels, why’re they’re so important, and how you can start doing them today.
1. Start small: write unique page titles and descriptions
If you’ve already read a little of the SEO advice for hotels online, you may have been overwhelmed. There’s a lot to take in, and for beginners, SEO can be extremely complicated. So our advice to you is this: start small, and improve your site as you learn.
One of the best ways to start learning SEO—and to improve your website—is by updating your page titles and meta descriptions. Each page on your website has a unique title and meta description that tell people looking at the search results what it is your page is about. The title is what appears at the top of each page, or as the biggest item in the search results, while the meta description is the 1-2 sentence description you usually see under the title in Google.
Having unique titles and meta descriptions for each page of your site can help tell those finding your hotel in search what that particular page is about, what kind of information it contains, and why they should visit your site as opposed to a competitor’s. It also gives you a great opportunity to use the keywords you want to target to rank better (see tip #2).
You can usually edit your page titles and meta descriptions within your content management system (CMS) or hotel management system. If you don’t have one of these, or it doesn’t give you this option, you can also do this manually in HTML. You can learn more about this on this Google Webmaster Tools Help page.
2. Target the words and phrases associated with your hotel
Think for a moment about how you would expect potential guests to find your hotel online. What words and phrases would you expect them to type into search engines to locate you? Now look at your website. Do these same words and phrases appear at least once on your site?
A crucial component of SEO is using the right keywords’that is, the words and phrases that people are actually using to find websites like yours. Although search engines like Google are very smart, they still have to see the keywords you want to rank for on your site to include you in that ranking. So unless the phrases you thought of already appear on your site, you probably aren’t showing up in searches for them!
Not only should you add the keywords you thought of to your site—in your page titles, in your copywriting, and so on – you should also do some research to ensure that you’re targeting all the words and phrases that people are actually using to find hotels in your area. Keyword research can be a little complicated at first, but once you get the hang of it, it can be extremely beneficial to your business, and can bring in many new guests! Take a look at our beginner’s guide to keyword research to learn how to do this with free tools and resources.
3. Make sure your pages load quickly
Take a good look at your hotel’s website. Is it full of photos of your rooms, your amenities, and your location? If so, this isn’t a bad thing: photos are a crucial part of good hotel web design. However, all these photos could be causing your website to load slowly, and that can harm your SEO.
A small part of how well your website ranks is based on how quickly your pages load. This factor is two-pronged: first, Google takes into consideration how long it takes your hotel website’s server to respond when it tries to load a page; if it takes a very long time to deliver the first piece of that page, your ranking may decrease. Second, because consumers are very impatient online, if your website takes a long time to load, they may get tired of waiting and leave right away. Google can also detect this behavior and factor it into your rankings, too.
As this infographic shows, there are many advantages to having a faster website. And when it comes to hotel SEO, making your website faster can only help your rankings and give you a better chance at attracting more guests from searches.
If your website is very media-rich, consider reducing the amount of images you have on each page or compressing them to make your pages load faster. You can also take a look at this list of tools to improve your site speed to get some other ideas.
4. Write keyword-rich, highly relevant content
Another strategy that you can use to improve your SEO involves the creation of content. By content we”re talking about pages just like this one—informative articles, blog posts, or other features that can attract people who are searching for information or trying to find something online.
Content can be a huge part of your SEO strategy because it gives you a great place to place the keywords you’re targeting. For example, if you wanted to rank highly for a phrase like “luxury hotel in Georgia,”” you might write a page that contains that phrase a few times. But content can also help with your SEO in a few other ways, too.
Consider this: consumers who are researching broader, travel-related topics are likely to need a hotel, right? So if you write an article about some great restaurants in your area, tourist attractions, or what to do in your city, you might rank for some of the keywords contained there—like “Georgia restaurants” and so on. If you close your pages with a call to action for your hotel, you may find that the people who are already interested in traveling to your area will find it convenient, now that they’re already on your hotel’s website, to book a stay with you.
5. Scale your SEO: acquire links from other websites
The four hotel SEO tips we’ve presented so far have been fairly basic. However, this last one is rather advanced, and is meant for those who run a hotel in a very saturated market where there is a lot of competition.
One of the biggest factors that Google takes into consideration when deciding how to rank sites for any given search term is the number of links that each site has pointing at it. A site that has a thousand links pointing at it from different websites has a better chance at ranking #1 than a site that has just ten links. Basically, the more popular and more talked about the website, the more likely it is that Google will place you in the top spot.
This factor has lead to a practice known as link building. Link building involves the acquisition of links to your website from other sites. It may involve a number of tactics, like directly asking for links, guest posting to other blogs, or creating viral content that naturally attracts links.
There are many ways to build or earn links. For hotels, because they do not often have a lot of content or their own blog, this process can be tricky. However, one way that hotels can accomplish this is by doing something newsworthy and contacting the press about it—for example, notifying the press about an event sponsored by the hotel, room makeovers, an expansion, and so on.
What other hotel SEO best practices should hotels follow?
SEO for hotel websites can be very beneficial, as long as you play by the rules. Here are a few more things you should keep in mind as you optimize your site for search:
- Never use keyword stuffing. This is when you write sentences or paragraphs that don’t make any sense but are stuffed full of the words and phrases you want to rank for. Google frowns on this activity, and potential guests who see it are likely to get confused and leave your site.
- Never buy links. Links can boost your website’s SEO significantly, but buying links is against Google’s Terms of Service, and can result in your site being removed from search results completely.
- Be wary of agencies or companies that promise immediate results. SEO takes time, dedication, and significant planning to do properly. Anyone who promises you a #1 spot in a week is probably trying to scam you. Only work with SEO partners who have an established reputation, good client feedback, and who offer you more realistic timelines and plans.
- Allow time for your changes to take effect. SEO is not instantaneous, and it will take time to see results. Wait several weeks before deciding that a particular change or activity hasn’t had the desired effect.
Get more rooms booked with SEO for hotels
If you don’t have the time to dedicate to improving your hotel SEO, and are looking for a little help, we understand! As a leading full-service Internet marketing company, YGOASO.com is proud to offer its SEO services for hotels and those in the hospitality industry. We can help you increase your visibility in search engines, attract more guests, and improve your booking rates, all at an affordable cost.
SEO for Resorts | SEO for hospitality industry in India | why SEO need for Hotels in India
Search engine optimization (SEO) is one of the best Internet marketing strategies out there for allowing users to find your resort easily online.
Its many strategies can help your website rank higher in search engine results pages, earn credibility, and increase brand awareness – all earning you more customers.
On this page, we’ll take a look at some top benefits of SEO for resorts and 5 tips to improve your resort’s SEO strategy.
What is SEO?
SEO is an umbrella term used to describe a number of strategies designed to boost your website’s ranking in search results for keywords and phrases related to your business.
For example, you can include keywords in strategic places on your website like your page titles, meta descriptions, and site content. You can also create custom content that addresses topics that interest potential visitors and streamline your site’s navigation to keep people engaged on your site for longer periods of time.
All of these things, and more, can help your website rank higher in search results and help more people find and contact your resort.
3 benefits of SEO for resorts
Wondering how SEO can benefit your resort? Here are three of the top benefits of SEO.
1. Improved search rankings
First, SEO boosts your rankings in search results for keywords and phrases related to your resort.
This is extremely important because sites that rank in the top three search results receive more than 50% of clicks. The higher your site ranks in search results, the more people will be able to find and contact your resort. And you’ll also appear more credible the higher you appear.
So if you want to boost your rankings to increase traffic and ultimately revenue, SEO is a great option.
2. More qualified traffic
Because SEO targets people who are already searching for resorts like yours, it ensures that the website traffic you receive is more qualified.
This means that if you have a page on your website that talks about the benefits of staying at a resort rather than a condo, and a customer searches for that phrase – they’ll likely contact your resort since you provide an answer to one of their most detailed questions.
In general, people who find and visit your site will be more likely to contact you and book with your resort, and you’ll avoid wasting money trying to market to people who aren’t interested in what your resort has to offer.
3. Increased awareness
Since SEO helps your website appear higher in search results, it can also increase awareness of your resort.
With SEO, more people will be able to find your resort online, find out about what you offer, and ultimately contact you to schedule a reservation.
People may also be more likely to recommend your resort to friends and family members planning vacations if they like what they about your facility online. The more word of mouth advertising you can get, the better because people are more likely to trust recommendations from friends and family over brand advertisements.
5 SEO tips for resorts
If you’re looking to revamp your resort’s SEO strategy, check out these five tips!
1. Start with keyword research
First, you’ll need to start by conducting keyword research.
Keyword research allows you to discover the keywords and phrases people search online to find resorts like yours. Tools like KeywordsFX, Keyword Tool, and Answer the Public make it easy to find topics that interest searchers.
Then, you can include these keywords on your website and create custom content to address the topics you uncover.
2. Create custom content
Speaking of content, you can create helpful content to address the keywords and phrases you want to target.
For example, people might want to know what’s included when they book at your resort or the different dining options you offer. You can create pages on your site to address these questions, and you may even consider adding a FAQ section with answers to commonly asked questions.
Adding visual content is also a great way to spice up your content strategy, and photos and videos can give people an inside look at your resort and encourage them to book with you.
In addition, custom content positions your resort as a top choice and makes it easier for people to learn more about your facility and offerings.
3. Optimize for local search
When people search for resorts online, they likely want to find a resort in a particular area. This means it’s extremely important for you to optimize your site for local search.
You can do this by adding location keywords in your page titles and site content. And you can also register your resort on Google Maps and claim your local business listings on sites like Google My Business, Bing, and Yelp.
Then, when people search for resorts in your area, your business will be more likely to appear in search results, making it easier for people to learn more and contact you.
4. Optimize for mobile
Today, nearly 60% of searches take place on mobile devices. And it’s estimated that 35% of travel bookings will be made via mobile devices by 2018.
If your resort’s website isn’t optimized for mobile, you could be missing out on valuable traffic.
Mobile optimization ensures that your website looks great and performs well across a number of platforms including mobile devices and tablets. It also makes it easy for travelers to book on the go, and it can encourage more people to book with your resort.
5. Publish reviews
Did you know that 90% of customers say that online reviews influence buying decisions?
Even though your resort isn’t an ecommerce store, online reviews can have a major impact on whether potential visitors book with you. Online reviews can also impact your rankings in local search engines, so if you want to boost your rankings, consider posting reviews on your website.
Need help managing your online reviews? YGOASO.com can help! Check out our custom online review management services to learn more.
Get guaranteed SEO services with YGOASO.com
If you’re still not convinced that SEO is right for your resort, don’t worry.
YGOASO.com offers guaranteed SEO services, so if we don’t reach the goals we set for your campaign, we’ll refund your entire initial campaign investment.
SEO is a low-risk investment, but it has the potential to yield impressive results for resorts.
So what are you waiting for?
Launch a custom resort SEO plan today
Want to learn more about how SEO can help your resort attract more customers and earn more revenue?
We’re excited to work with you!