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October 4, 2022by Sudhir TambeOptimization SEO55 comments

How to Rank Higher on Google in India or Global: 17 Strategies

How to Rank Higher on Google in India: 17 Strategies

How to Rank Higher on Google in India or Global: 17 Strategies

Article Content

Target reasonable keywords
Check the intent
Write long-form content about it
Do your on-page SEO
Target long-tail, question keywords
Make your information skimmable
Make explicit statements
Include meaningful visuals
Have a table of contents
Borify your meta titles
Get backlinks
Target your search queries
Create video content
Target pages already ranking
Do a SERP analysis
Schema markup
Technical SEO

“I’d rather we didn’t rank higher on Google.”

…said no one, ever.

I mean, who doesn’t want a top spot on the top search engine in the world? Not only does ranking higher on Google drive more traffic to your site, increase your online presence and build your business’s credibility; it also just, feels good.

The thing is, “ranking higher” is all relative. You might be a new site or SEO beginner looking to rank higher than page six for your blog post, or you might be looking to move from the sixth spot on page one to the number one spot. So in this post, I’m going to share 17 ways to rank higher on Google, broken up into three tiers, from the more beginner strategies to the advanced.

How to rank high on Google (the basics)
How to rank higher on Google (the details)
How to rank highest on Google (the deluxe)

How to rank high on Google

This section is mainly just the SEO basics for those of you who may not be as familiar with the world of SEO. Make sure you check off these boxes if you’re looking to rank.

1. Target reasonable keywords

First and foremost, you need to know what you want to rank for. And of course, you want to rank for terms that your ideal customers are plugging into the search box. These are keywords, and you’ll need keyword research tools to identify what’s reasonable for you to rank for.

Try out WordStream’s Free Keyword Tool >>

Here are the factors involved in identifying the best keywords to target for ranking on Google:

Volume: How many times a month the term is searched.
Competition: How difficult it is to rank for that keyword.
Your domain authority: Domain authority impacts how easy it will be for you to rank for keywords. If your site has been around for a while and you’ve been publishing quality content for that time, it will be easier.
Relevance: No point in ranking for a keyword that isn’t going to bring qualified traffic to your site.

✅ Pro tip

If you’re just starting out with your SEO strategy, your best bet is to start with low volume, low competition keywords so you can gain traction, and then build up over time. What constitutes “low” will depend on your industry, but keywords in the 90-400 range might be reasonable to start.

2. Check the keyword intent

In general, there are four main types of keyword intent: informational, commercial, transactional, and navigational. Now for SEO, you’re primarily looking at informational intent keywords. But even within your informational intent keywords, you need to drill down into exactly what kind of information the person is seeking when they search that keyword.

For example, I have some screenshots I’ve accumulated of cool websites and features and was looking for a keyword to target with it. I found the keyword website ideas, saw that it had a search volume of 2900, and thought 😍 perfect. But when I Googled it, I could see that results were not for businesses looking for ideas for their websites, but rather for side hustlers seeking their next idea or beginner developers looking for their next project.

If I target that keyword with my website screenshots, it’s not going to rank. But if I target it for “website design ideas,” now that’s another story.

3. Write long-form content about it

The key to ranking high on Google? In-depth, long-form content on the keyword you’re targeting. Now this is most apparent with blog posts, but you can do this for landing pages as well.

For example, our free Website Grader landing page ranks on page one for the keyword “website grader.” On initial glance, it may look like it doesn’t have much content. But scroll down below the fold and you’ll find a treasure trove of words in the form of FAQs.

✅ Pro tip

Note that I said in-depth long-form content. Google doesn’t like thin content, so skip the fluff and go right for the peanut butter.

4. Do your on-page SEO

This is the bread and butter of ranking high on Google. Get all the deetz in my complete on-page SEO guide, or in this video:

Here is your short checklist:

Keyword placement: Make sure your keyword is in your meta title, meta description, at least two H2s, in image file names, image alt text, the URL, and naturally in the body of your page.
Internal linking: Add links to the page from at least three other pages on your site.
External linking: Include 1-3 links on your page to relevant, trusted pages.
Optimize meta description: Keep it 155-165 characters and tell the reader the value they’ll get by clicking on your page.

How to rank higher on Google

Okay so that’s how to rank high on Google. But maybe you’ve done all those things already. Maybe you’re already ranking sort of high and want to rank higher. If that is you, keep reading.

5. Target long-tail, question keywords

For the most part, keywords that hit the sweet spot in terms of volume and competition are going to be long-tail keywords, but long-tail question keywords are an added bonus because they provide opportunities to show up higher than the top results for broader, super-high-volume keywords—through the People Also Ask section.

For example “social media marketing” has a search volume of 32K (yow). WordStream is the number one result and Sprout Social is number two. But wedged in the middle of those two results is the PAA section. If a reader expands one of those questions, whichever page is answering that question now ranks higher than the #2 result in Google.

You just never know what long-tail keywords Google will pull up in PAA, giving your post an opportunity to rank higher than the #2 results for a high-volume keyword.

✅ Pro tip

Don’t target PAA questions for the purpose of ranking on Google through them. Instead, target long-tail question keywords for the primary purpose of ranking for that keyword, with the secondary goal to be some extra ranking through PAA.

6. Make your information skimmable

More and more, Google is focusing on providing answers rather than just a list of pages. Hence the term “zero-click search,” where a user can get the information they seek right in the results page without having to click into any one result. This isn’t great for those of us who want to drive website traffic, but if you can’t beat ’em (Google is like Goliath on ‘roids) join ’em, and being the source from which Google builds an answer is the next best thing—and your way to rank higher.

The best way to optimize for this is to make your content skimmable. This way, Google can extract snippets of your content to build answer-y results like with the Featured Snippet, Passage Ranking, and even meta descriptions. Here’s how:

Use your heading tags. Every website builder/CMS allows you to do this. Don’t just create headings by increasing text size and weight; make sure they are wrapped in <h2> and <h3> tags. For example, in our How to Brand Your Business blog post, we have a clear H2 heading that reads “How to brand your business” and then each of the steps are H3s.
Use specific headings. Unfortunately, SEO can sometimes limit your creativity. A person should be able to skim through just the headings of your article to get some immediate answers. You can see below that Google bypassed the meta description we provided for the above post and built one based on the H3s:
Had we used more playful or colorful language here, the post may not perform as well. What do I mean? Check this chart:

Clear heading ✅	Unclear heading ❌
Identify your target audience	X marks the spot
Create your value proposition	UVP is the MVP
Determine your mission	Save the whales
Define your brand personality	Humans only, please
Create brand asset	Get creating

The easier it is for a reader to extract the information, the easier it is for Google, too. So use lists, bullets, boldface, and headings…like, a lot.

7. Make explicit statements

No, not the foul language kind. What I mean is, when you’re targeting question keywords in particular, even if it’s a multi-part answer, make sure you have an explicit statement somewhere in the post that provides a clear answer while also restating the question.

Below we see the SERP for “how long should a blog post be 2022.” Chances are, Hook Agency got the Featured Snippet position because it has a sentence that reads “The best blog length for SEO in 2022 is 1,760-2,400 words” while Wix (the number two result) answers the question but not while restating it.

And for “how-to” keywords, you can finish off the post with a conclusion that says, “So to recap, here’s how to [do X]: then provide a list of the strategies or tips from the post. Another option would be to have an overview section at the top of the post that gives the bird’s eye view before diving deeper into each item.

8. Include meaningful visuals

Including images on your page can help it to rank higher in a few ways. First, it makes for more engaging content that keeps people on the page longer; second, regular search results are becoming more visual; and third, this gives your images a chance to also rank in image results.

But for those blog posts that you want to rank higher, stock images and empty graphics are not going to cut it. You need images that illustrate concepts, add value, and match the intent of the keyword.

For example, the SERP for “january marketing ideas” is not only very visual, but you can see that Google is giving preference to screenshots of January social media posts and event landing pages.

So when you’re creating content on a keyword, Google it and get a feel for not just how important visuals are, but also which visuals are showing so you can align with searchers’ expectations.

✅ Pro tip

And if, like in the example above, you can see that title card images are appearing, then make one!

Now your blog template already creates a header image (like WordStream’s does), such that it would be redundant to put it at the top of your post, move it down to the end of the post. Or, see if your SEO plugin (we use Yoast) gives you the option to upload a social image. The image won’t appear in the blog post itself, but it will still be attached to that post and indexable in search results.

9. Have a table of contents

This is an easy element to add to your blog posts that Google seems to really like. Oftentimes, you’ll see Google add those links right to a post’s meta description.

Here’s how to do it:

Go into the HTML view of your post and above each of the H2 or H3s you want to create links to, insert this:

Keep the quotation marks, and if you use more than one word, separate them with dashes or underscores. Then at the top of your post, write out your table of contents and add a link to #section-title for each one:

For example, for this section of this post, I gave it this tag:

Then at the top, I linked “How to rank higher on Google” to #higher

how to rank higher on google - jumplink example

10. Borify your meta titles

Yes, you read that right. Your SEO title, or meta title, is the title that appears on the actual SERP. And similar to headings, Google doesn’t give you a whole lot of room for creativity. More often than not, a title similar to what’s already ranking on page one is the way to go.

how to rank higher on google - seo title examples

So while you might go with something more colorful in your H1 title (the title that appears on the page itself), stick with 60 characters or less for your SEO title, front-load the keyword, and pay attention to modifiers that seem to be popular, like with the year in the title.

Titling this post with something more creative like “How to Rank Higher on Google: 10 Perilous Pitfalls to Avoid” probably isn’t going to help it to rank.

How to rank highest on Google

For ranking even higher, or for improving your rank for really hard keywords.

11. Get backlinks

A backlink is a link to your page from another website, and these are a heavily weighted ranking factor.

Image source

Now if you’re creating quality content and promoting it on social media, you may already be getting backlinks. But you can also be proactive with getting backlinks for specific pages. You can learn how to get backlinks here.

12. Mine your search queries

Search Console will tell you what queries are leading people to see your page in search results and which ones are leading them to click. This can help you find additional headings to add to a page as well as additional keywords to target with their own pages. If you’re already ranking accidentally for it, then you’re sure to rank when you intentionally target that keyword.

In the image below, “best advertising sentences” is a query that we’re getting impressions for. If I find that it’s a keyword, I might want to write a blog post on it or use it as a heading in an existing post.

13. Target how-to and tutorial keywords with videos

Video content is showing up more and more on the SERP, and in some cases, it is the only opportunity you have to rank higher for a topic. For example, take a look at the SERP for “how to advertise on Facebook.” Between ads, People Also Ask, Facebook’s organic result, and the videos, the “top” true organic page result is literally the last result on the page.

But if you create video content on the topic, you could rank in the highest possible position for an organic result (because you’re not going to outrank Facebook).

Better yet, target tutorial keywords, where video ranks even higher.

14. Target pages already ranking

It can sometimes be easier to get a post to move from position nine to position four than from, say, page nine to page four. Not only that, but the former will drive a much bigger increase in traffic than the latter. If you have a large website, use an SEO tool like Ahrefs or Semrush to filter your organic keywords by position and see if you have any pages that fit this bill, then see if you can reoptimize it.

✅ Pro tip (aka plug 🔌 )

Get an instant SEO audit with our free Website Grader.

15. Do a SERP analysis

This is another strategy where you’ll need an SEO tool. If you really really really want to rank at the top a particular keyword, you’ll want to do a SERP analysis to see exactly what it will require—and if it’s realistic. For example, if I want to rank the highest in all the land for “small business ideas,” I can see that I’m competing with HubSpot—specifically, a page that has 4,589 backlinks from 1,100 different domains on a site with a domain rating of 93.

16. Add Schema markup

Schema.org markup is not a ranking factor, but it can help improve your visibility in search results and make your results more clickable. Schema markup is a way of even more specifically telling Google the types of content on your page, which can help it to appear in rich results. There are lots of different types of rich results—articles, breadcrumbs, events, FAQs, how-tos, job postings, FAQs, and more.

You can use Google’s Rich Result tester tool to see which content on your page is eligible for Schema markup.

how to rank higher on google - rich results tester tool

For more help on this, check out our post on Schema markup to see which ones might be most helpful for you.

17. Check your technical SEO

A lot of technical SEO is done at the site level, but there are plenty of page-level optimizations you can do in an effort to improve your ranking, like making sure your images are compressed and sized properly and that there are no indexation issues. You can check a page’s Core Web Vitals, mobile usability, and more right in Search Console.

In addition, make sure to do a manual mobile usability test—as in, don’t just use Google’s mobile-friendliness checker but actually visit the page from a mobile device to make sure the elements are rendering properly. There are some things that a code-crawler just won’t pick up on.

How to rank higher on Google: recap

And that’s it. The SERP has come a long way from the list of 10 blue links. Google is prioritizing visual, excerptable, recent content to build rich SERPS that provide immediate answers. Use these tips to rank high, higher, and highest so you can build authority in your niche and meet your website traffic and conversion goals.

YGO Marketing is one of the best SEO, ASO, Local SEO & PPC – Google, Facebook Ads campaign expert company in Mumbai-India for Real Estate Builders, Jewellers, Jewelry Businesses — YGOASO.com

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October 4, 2022by Sudhir TambeOptimization SEO81 comments

8 Best SEO techniques a Traffic-Generating, Rank-Boosting SEO Strategy

8 Best SEO techniques a Traffic-Generating, Rank-Boosting SEO Strategy in India

Article Content

The importance of SEO
What every SEO strategy must have
1. Keyword targeting
2. Metadata
3. Backlinks
4. Technical SEO
5. SEO metrics
Why is organic traffic and SEO important?
8 tips to build an effective SEO strategy
1. Write for humans first and search engines second
2. Use targeted keywords in all the right places
3. Focus on user experience (UX)
4. Focus on building relevant links
5. Format content for Featured Snippets
6. Remove anything that slows down your website
7. Pay attention to Google algorithm updates
8. Improve existing content & add missing subtopics
Lock in SEO success

Most of you will have heard the term SEO thrown around in relation to digital marketing, online businesses, or internet circles in general. Regardless, you’d be surprised how many people simply remember those three letters but never really understand what they mean.

If that’s you, we’ve got you covered, and if this is your first time coming across the phrase, then you’re in luck. In this post, you’re going to learn everything you need to know in order to carry out an effective SEO (search engine optimization) strategy. We’re going to cover:

What SEO is and why it’s more important than ever.
The basics of an SEO strategy (keywords, meta data, and link-building, technical components).
Eight specific tactics that will set you up for SEO success based on SEO trends.

The importance of SEO in 2022 – Best SEO techniques

According to Safari Digital, approximately 61% of marketers believe that SEO is the key to online success, which is why modern businesses allocate an average of 41% of their marketing budget to it. In short, taking the time to outline a proper SEO strategy can revolutionize not just your online traffic but your business as a whole.

Given the way the world is right now, internet use is as high as it’s ever been. The pandemic has us doing more online shopping, streaming even more movies and television than usual, and attending enough Zoom meetings for a lifetime. SEO has been crucial for so many organizations throughout 2020 and we expect 2021 to be much of the same. So, as we approach the New Year, how can you create an SEO strategy that moves with the times? Well, let’s start with the basics.

What every SEO strategy must have – Best SEO techniques

SEO is essentially the practice of using certain qualitative content principles and technical improvements to improve your online traffic and rankings on SERPs (search engine results pages). Quantity plays a big part too. Writing more content, using more links, and using a wider variety of keywords is a great way to rank higher over time—this is called ‘scaling’ and it’s pretty much what it sounds like.

So, there are a few things we’ve chucked in there. Before we get too far ahead of ourselves, let’s rattle off the main tools you’ll be using to start building your 2021 SEO strategy:

1. Keyword targeting

Keywords are phrases that are commonly searched for on Google, Bing, etc. and they are a crucial part of determining your website’s rankings. Use the right amount of keywords in the right places and in time you’ll see your pages climb up the leaderboards.

one way cab

December 6, 2023
sports gaming app

December 5, 2023

taptap – mobile game sharing app

December 4, 2023
Sports apps

December 2, 2023

Keywords that a car dealership may be researching (using our Free Keyword Tool).

Keyword strategy has changed a lot over the years, it used to just be stuff as many in there as possible, but lots of content then became spammy and sites were ultimately penalized by Google’s algorithms. These days, you need to do your keyword research, use a wide variety of keywords, and fit them in naturally. Google gets smarter by the day, so they’ll make you work for it.

For more help with keywords, check out:

2. Metadata

You can think of metadata almost as your shop window. Your meta title and meta description are the first things a user sees in the SERP which influences whether or not they click.

Also, Google uses what are known as ‘crawlers’ (imagine tiny robot spiders), to scan through websites and collect information that matches search queries. By including keywords in your meta data (including image tags and heading tags) Google can more quickly understand the relevance of your page.

3. Backlinks

As we move into the more technical side of things, another crucial factor in SEO performance is acquiring backlinks. This is when another website links to yours in an article or blog post. Not only does this help you gain what is known as domain authority, but it also directly improves the chances of people clicking through to your website if it appears on other reliable domains.

You can earn organic links by simply writing engaging content: the better your work and the more closely you match with a person’s search intent, the more likely others in your industry are to reference your site. This overarching process is known as link-building and while you can simply reach out to other sites to trade links—quid pro quo—there a plenty of other activities that can help speed up this process:

Guest blogging.
Testimonials.
Answering questions on sites like Quora.
Creating shareable content such as videos and infographics.
Using industry contacts and sharing on social (e.g. LinkedIn).

4. Technical SEO

Carrying on from that, there are various other technical issues in the back end of your site that once addressed, can make a huge difference in your overall SEO results. At the end of the day, if your website’s UX isn’t smooth and accessible, it’s going to be hard for any visitor to do anything significant on your website. For context, over 50% of all online traffic is mobile, so when it comes to things like UX, the technical stuff matters.

Whether it’s ensuring site speeds are quick, removing ‘toxic’ backlinks (links to websites that are deemed irrelevant or untrustworthy etc.), or creating a clear XML sitemap with a clean URL structure, all of these technical SEO tips can be huge when it comes to securing those higher rankings. You don’t want anything to get in the way of SEO doing its job, which is allowing for people to find your website organically.

Are you making SEO mistakes?

5. SEO metrics

You can’t do effective SEO if you don’t know what “effective” means! You’ll need to have a thorough understanding of SEO metrics in order to measure, analyze, and improve your SEO strategy.

Why is organic traffic and SEO important? – Best SEO techniques

If you’re looking for longevity and cost-effectiveness when it comes to your digital marketing, organic search strategies driven by SEO can’t be beaten. Not only is SEO cheaper than paid advertising but its effects are longer lasting. While PPC campaigns need to be renewed and bidding costs fluctuate, SEO tracking tools use organic data to compile lists of keywords and continue to throw up more content ideas the deeper you dig.

Admittedly, SEO can feel like a slow burn at first. Nevertheless, you can start to see serious upturns in your overall traffic and rankings after a few months. Furthermore, the longer you stay at it, the more backlinks and site authority you build, meaning you can go for even bigger and better keywords, and so on and so forth.

Even starting at the other end of the spectrum—targeting long-tail keywords and more detailed variants—especially when it comes to content and specific sub-topics, is an excellent way for SMBs to see results early and build a platform towards momentum. Over a third of Google’s total search queries feature four or more words (i.e. long-tail keywords). Not only are these keywords less competitive and therefore easier to rank for, but they can also still drive plenty of cumulative traffic organically.

8 tips to build an effective SEO strategy in 2022 – Best SEO techniques

It isn’t always about trying to go for the most popular search terms and expecting to be able to compete with the big fish right out of the gate. It’s about knowing your audience and trying to provide the content, information, and overall service they want/need. With that in mind, here are eight SEO tips that are just as effective now in 2021 as they have always been.

You may also be interested in our epic website audit checklist (with a six-tab Google Sheet) to help you out with your strategy.

1. Write for humans first and search engines second – Best SEO techniques

As mentioned already, the Google algorithm gets smarter by the day and using constant human input, continues to better align with our thinking. That being said, there is no clever loophole or magic formula to outwit a search engine, so don’t bother trying. Write for humans first and search engines second.

Ultimately, your priority should always be to provide your audience with what they are looking for, and that only comes through writing engaging and fundamentally naturalistic content. Anyone can spot a keyword that’s been shoehorned in and stuffing is even more blatant, so fit them in where it makes sense and allow driving keywords to elevate your already informative and valuable content.

2. Use targeted keywords in all the right places – Best SEO techniques

Whilst the motivation should always be humans first, search engines second, the bedrock of this whole process is keywords. Not only do they get to the heart of what visitors and Google are looking for by isolating common search terms, but SEO also drives 1000%+ more traffic than organic social media, which itself dominates over half of all online traffic. So, if keywords are at the heart of SEO, they should be at the heart of everything you do, too.

However, once again, it isn’t about just chucking them in left, right, and center. It all starts with keyword research. Use SEO tools like Google Ads, Ahrefs and even simple on-site search bars to identify broad search intent and your “seed” keywords. Then dig deeper to find more long-tail variants, study competitors to find keyword gaps, and don’t forget to include them in your metadata as well as the anchor text for your links. Lastly, remember not to keyword stuff. Fit them in naturally so as not to disrupt the readability of your copy.

3. Focus on user experience (UX) – Best SEO techniques

There is nothing worse than having to navigate a site that you can barely use. In fact, after more than a few seconds of frustration, most people don’t bother and Google will struggle to make the best out of it too. Things like dead links, error pages, and messy site structures will all impact what people take away from your website.

Not only do users value a good experience and easy navigation, but this seamlessness also helps Google’s crawlers scan your content and determine your SERP rankings. Use headings and short, easy to read paragraphs, tidy up your sub-folders, and optimize for mobile. All of these things will help to reduce your bounce rate, improve your rankings, and generate better conversion overall.

And now that Core Web Vitals have become a ranking factor via the page experience update, you should be optimizing page speed more than ever.

4. Focus on building relevant links – Best SEO techniques

As mentioned, another key aspect in building domain reputation/site authority is link-building. We’ve already touched upon why outbound/external links are important: you not only enhance the information you are providing but you can receive reciprocal backlinks through outreach, etc.

Furthermore, links are a key ranking factor. Bots/crawlers discover content by following links through to subsequent pages and judging how relevant they are to a search query. This goes for internal linking as well, so don’t be afraid to link to other useful pages on your site where necessary and where it feels natural. 51% of marketers notice an impact after one to three months of implementing a link-building strategy.

We talk a lot about link building in our 10-step SEO audit—check it out.

5. Format content for Featured Snippets – Best SEO techniques

Featured snippets pretty much rule SERPs these days. It’s likely that you’re familiar with them even if you haven’t heard the term before. They are the highlighted answer boxes that appear at the top of the pages for most search queries. If you manage to earn a featured snippet, you’re doing something right.

There are certain formatting and stylistic choices you can make to up your chances of landing a featured snippet: bullet points, numbered lists, infographics and answering question-based searches directly, to name a few. Whilst there is data that shows snippets don’t always result in direct clicks, as the search query is answered in the Google preview itself, over 19% of SERPs have featured snippets and counting. They are great for raising brand awareness and getting your name out there. Therefore, the clicks will still come.

6. Remove anything that slows down your site – Best SEO techniques

Once again, it can’t be overstated how simple it is to get the technical stuff right in order for your website and specific content to speak for itself. Whether you’re writing informative blogs, selling a product/service, or simply pointing someone in the right direction, your site needs to be quick, accessible, and easy to use. These days, people expect instant information and instant results. If your site takes an age to load, they’ll simply move on.

There are a number of ways you can improve site speed and the overall smoothness of your UX: delete old/defunct plugins, clean up your code, optimize and compress your images, make sure your sub-folders flow and make sense, and use tools like Google Page Speed Insights or GTmetrix to continue monitoring in the future.

7. Pay attention to Google algorithm updates

We’ve briefly touched on this already but Google gets smarter and more intuitive by the day. The core updates and tweaks to the algorithm are constant and often unexpected, with sites either benefitting or being penalized for how closely they adhere to the most recent update.

Rankings and penalties are determined by a variety of factors: accessibility, speed, excessive advertising or spammy content, etc. Whilst it can’t always be avoided, there are a few easy steps you can take to stay in touching distance. Firstly, subscribe to industry websites and forums to keep track of recent/impending updates. Google’s Search Console Community is a good start – and make sure to closely track your traffic using services like Google Analytics and SEMrush to see where updates may have occurred, so you can then adjust accordingly.

8. Improve existing content & add missing subtopics – Best SEO techniques

Lastly, you need to remember that there is no real finish line when it comes to your SEO strategy. Constant updates and battling with your competitors means that there’s always work to be done, not to mention that you can still improve on what you’ve done already. If you haven’t been using SEO properly already, going back and updating content with keywords, backlinks, and better readability is a great way to get started. You can even ensure that pages that have been performing better maintain traffic growth or build upon that standard by regularly updating them.

Circling back to your keyword research, this is a great opportunity to use these phrases and competitor analysis as the basis for a long-term content plan. Each keyword should branch off into a plethora of others and with that comes more ideas for content. Rather than writing, say, one piece of a specific topic, make it a ‘cornerstone’ article from which a number of other more specific ones spawn. A proper content audit can be done using tools like SEMrush and Yoast; adding and updating old content can double your traffic —just try to make it as evergreen as possible and be sure to use that internal and external linking we talked about.

Lock in SEO success for 2022 – Best SEO techniques

This post only scratches the surface of what SEO is all about. It’s a discipline that grows more complex and nuanced by the day, but by giving you some tried and true tips that have stood the test of time in this field, you should be well prepared to handle whatever 2021 throws at us.

To get more information and examples of SEO for beginners, intermediates, all the way up to experts, we has a wealth of resources at your disposal. The SEO landscape is constantly shifting, so don’t leave it any longer to play catch up!

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October 1, 2022by Sudhir TambeOptimization SEO72 comments

Single-Page Websites: Good or Bad for SEO? How to do SEO of single page website?

Single-Page Websites: Are They Good or Bad for SEO?

If you’re in SEO or web development (or if you are looking to build a website for your own business), you’ve probably heard the term one-page or single-page website.

Simply put, these are the websites that consist of just one HTML page, and all the needed sections of the site sit on this same page. Like all multi-page websites, a single page website generally has a menu bar on top. Yet instead of loading new content on new pages, this menu simply scrolls a single page up or down, navigating the user to a particular content section.

One-page websites are trendy and look fancy. That is why more and more companies (you can find examples in any industry, from e-commerce to web design agencies or local restaurants) are choosing single page websites instead of elaborate multi-pagers. However besides a number of benefits, single page sites also have their drawbacks, with both on-page SEO and technical seo being the biggest ones.

So, should you choose a one-page website for your business? And how do you make the most of it in terms of SEO? The answers are here for you in my today’s post.

Contents

Step 1. Deciding if a one-page website is good for your business

Step 2. Making your one-page website SEO-friendly

Step 3. Implementing the analytics

Step 1. Deciding if a one-page website is good for your business – Single-Page Websites

Since we’re on an SEO blog, our first and foremost concern is obvious:

“Are one-page websites good for SEO?”

And… The short answer is no.

However hard you try, single page sites typically won’t be able to drive a lot of search traffic from the search engine. Simply because you won’t have enough content to target a wide range of keywords and topics. Thus, if you hope Google (or any other search engine) to be the key source of new customers for your biz, a one-page website could be your biggest mistake. And if you already have a one-pager, you’d better change it to a bigger multi-page site.

However, different businesses have different needs. And at a certain point in time, you might not have the resources and strategic plans to launch a full-fledged SEO campaign. If this is the case, and if your SEO goal is to simply be findable when people search for your brand name (plus a few most important keywords), single page sites might be the best fit.

And if in terms of SEO your current situation matches the second scenario, I’ve got a few more points for one-pagers.

1. One-page websites are cheaper and faster to create and maintain.

With plenty of dynamic generators (like Wix, Strikingly and IM Creator) and numerous template providers out there, creating a DIY one-page site became very easy. And even if you hire an agency, building one page websites is also going to be considerably cheaper.

2. One-page websites provide better mobile user experience.

First, single-page websites are easy to adapt to mobile because their design will remain largely the same (there’s no complicated navigation structure to re-think for mobile). More to that, most one-page templates are responsive from the box, and usually look as great on smartphones and tablets as they do on a desktop computer.

Second, on mobile devices scrolling is winning over clicking. With smaller screens that make scrolling movement very natural, people prefer to scroll around instead of clicking on the links and waiting for the content to appear.

3. One-page websites have the potential for higher conversion rates.

With a one-page website, navigation usually becomes more straightforward. And since all the phases of your conversion funnel are assembled in one place, on a single page, the conversion process runs smoother and faster.

Sounds not that bad, huh? However if you or your clients choose to opt for a one-page website, here’s what you need to know about optimizing it for search engines.

Step 2. Making your one-page website SEO-friendly – Single-Page Websites

Ok, so what are the tips and tricks to optimizing a one-pager? Not surprisingly, the process for one page site SEO is going to consist of largely the same steps as usual. However, with a little twist.

1. Keyword planning and mapping – Single-Page Websites

This is probably page one SEO for anyone with a few websites under their belt, so there’s no need for me to explain how important it is to research and map your keywords when dealing with a big website.

Seems like there’s nothing to research and map for a one page website? Think twice. If you want to get hold of all the SEO traffic you can, you need to:

— Research your keywords even more thoroughly.

With a one-page website, there’s almost no chance that you’ll be getting occasional search traffic from occasional long-tail keywords. And you won’t be able to fit all the relevant keywords into your limited content. You’ll have to pick and choose the very best keywords since you won’t be able to use every keyword you’d like to. This means making tough choices about what to leave out. So do spend some extra time on your keyword research.

— Group keywords thematically and map them to your content sections.

It’s no secret that in the era of RankBrain and semantic search, SEO is not about keywords but about relevancy. The more relevant your page seems to a searcher’s query, the more chances it gets to rank higher.

But… Quite likely the keywords you’ve picked for your business vary a lot in their themes. Some are for pricing plans, some are for different service and product types, some are for your location and what not. Mixing all those different themes together makes your content relevant to none of them.

With a multi-page website, you would simply divide those keyword groups between pages — the luxury you don’t have with a one-pager. However, what you can do is create clear and distinct content sections, each serving a specific purpose and each relevant to a certain semantic group of your keywords.

2. Structuring and optimizing your content – Single-Page Websites

Now that you’ve defined a suitable set of keywords for each section of your site, we’re going to have a look at technical SEO and for that, we need to distinguish these sections for crawlers and optimize them.

— Separate content sections with <div>s.

The best way you may go about separating and classifying each section on a one-page site is by wrapping each of them into a separate <div>. If you’re not sure what a <div> is, you can consult your web developer about it.

— Create an H1 tag for each of the sections.

Multiple H1 tags? Indeed. Normally it is recommended to use only one H1 tag on each page of your website, since H1 is to show what your entire page is about.

However, in case of a one-pager we are trying to mimic a number of pages within one HTML document. So, a number of H1 tags can indicate a separation in content:

Multiple H1s in this case also present an opportunity for keyword optimization. However, use no more than one H1 tag per section.

— Optimize each section for its keywords.

Now, get back to the set of keywords you’ve defined for each of your content sections. Make sure to include them into the H1 tag, image alt tags,

the content itself and your <div> ID (the latter have no influence on SEO, since crawlers don’t pay attention to CSS tags, however you will later need a keyword-rich <div> ID to optimize your anchor URLs).

SEO PowerSuite Tip

Note: If your website utilizes JavaScript, when creating a project in WebSite Auditor make sure to tick the “Enable expert options” box and select

the “Execute JavaScript” option as shown in this screenshot.

When it comes to a one-page website with its fancy design, quite often you’re not only limited in the amount of content, but in its style. That is why even the easiest task to add a few extra keywords into your website content might be an extra pain.

And this is where WebSite Auditor‘s visual content editor comes in handy for on-page SEO. In the app’s Content Analysis -> Content Editor dashboard you’ll be able to edit and optimize pages right in your site’s layout — so you can instantly see what the page will look like to visitors, and optimize it for users, not just the search engines.

3. Setting up the anchor links – Single-Page Websites

Anchor links are the links that take you to a specific place within a webpage. In case of a one-page website, they are the main navigation elements sending users to this or that section of your content.

And since we know that Google does take them into account when crawling websites, we have to use this opportunity for keyword optimization.

To do that, in you need to simply set up your anchor links to send users to your keyword-optimized <div> IDs:

1. Keyword-rich <div> id of one of your content sections:
<div id=”flower-delivery-services”>

2. Anchor link in the top navigation menu, that sends users to a specific content section, and, viola, has a keyword in it:
<a href=”#flower-delivery-services”>Flower+Delivery+Services</a>

However keep in mind that besides being keyword-rich, your anchor links must make sense in the overall context of your site, so that your users don’t get confused by the navigation.

4. Optimizing page speed

Now that all of your content and resources are located within one page, the page might become quite large and slow to load. That’s why you’ll need to make sure your site makes good use of the “lazy load” effect.

“Lazy load” means that new content sections are being dynamically loaded in as the user scrolls or navigates to them. Thus, only the content that is being viewed in the user’s browser at that moment is loaded. This is both less taxing on a server and provides a better user experience (especially on mobile devices with limited bandwidth).

Also make sure to use all other options available to reduce the time of your page loading.

SEO PowerSuite Tip

Note: If your website utilizes JavaScript, when creating a project in WebSite Auditor make sure to tick the “Enable expert options” box and select the “Execute JavaScript” option as shown in this screenshot.

To check if there are any easy ways to optimize your page loading time, go to WebSite Auditor‘s Content Analysis module, switch to the Technical factors tab and scroll the list of factors to Page speed (Desktop). Under this section, you’ll see the exact list of speed-related factors Google’s looking for in webpages, according to their PageSpeed Insights.

5. Building backlinks – Single-Page Websites

Link building is important for all sites, but it’s especially critical for small sites without an abundance of content. Since your usual on-page optimization may be limited, you’ll need to rely even more on links to drive rankings and traffic.

The main advantage you have here is time. Take all the time you’d normally spend on blog posts and page content, and use it to build relationships that can eventually earn you links.

For some link building ideas inspiration, look through the guide on building backlinks using SEO PowerSuite’s LinkAssistant tool.

Step 3. Implementing the analytics – Single-Page Websites

Another specific trait of one-page websites that you need to be aware of is analytics.

It’s much harder to analyze the performance of a one-page website than that of a multi-page one. With a multi-page website, you can look at page views and conversions to figure out what’s working and what isn’t. With a single-page site (with a standard setup of your Google Analytics account) all your page views will be calculated as bounced.

And the workaround here is to setup Google Analytics to track URL fragments (yoursite.com#section-one) as pageviews:

Wrapping It All Up

Though single-page websites aren’t ideal for every business, you may still find them right for you and your particular business goals right now. The thing to keep in mind here is that you’d need some effort to make them SEO-friendly. And if you believe I missed on some crucial tips for one-page website SEO, then please do share those tips in the comments section below.

website seo Tag

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Step 1. Deciding if a one-page website is good for your business – Single-Page Websites

1. One-page websites are cheaper and faster to create and maintain.

2. One-page websites provide better mobile user experience.

3. One-page websites have the potential for higher conversion rates.

Step 2. Making your one-page website SEO-friendly – Single-Page Websites

1. Keyword planning and mapping – Single-Page Websites

2. Structuring and optimizing your content – Single-Page Websites

3. Setting up the anchor links – Single-Page Websites

4. Optimizing page speed

5. Building backlinks – Single-Page Websites

Step 3. Implementing the analytics – Single-Page Websites

Wrapping It All Up

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