7 Expert Tips for Real Estate SEO by SEO expert agency in Mumbai Thane New Mumbai – India
Digital-age people shop for more online than food, clothing, and other consumer goods. They also use the internet to find and evaluate service professionals, like real estate agents. Here’s how to master real estate SEO and ensure your future clients can find you right when they need you most.
Thorough search engine optimization (SEO) isn’t just for traditional eCommerce merchants and bloggers anymore.
People turn to the internet whenever they need information of any kind, including service recommendations for professionals like real estate agents.
According to research from the National Association of Realtors, 95 percent of prospective homeowners look for homes online.
Of course, some of those people will ultimately complete that process independently, but the vast majority still prefer to work directly with an agent.
And unless you make real estate SEO a top priority for your website, you run the risk of losing all that business to one of your competitors.
Here’s a closer look at everything you need to know to become the SEO ace you need to be to succeed.
- What is Real Estate SEO?
- What is the Importance of SEO for Real Estate Agents?
- Must-Know SEO Tips and Strategies for Real Estate
- Wrap Up: Take Your Real Estate SEO Campaign to the Next Level
What is Real Estate SEO?
You can create the slickest, most user-friendly real estate website in the world and fill it with exactly the kind of great content your prospective clients would love to read.
But none of that will matter if no one can find you in the first place.
SEO is the key to making sure your content is search engine-friendly enough that it’s readily available to those you’ve written it for.
Real estate SEO, in particular, is SEO adapted with the unique needs and goals of real estate professionals in mind.
It’s all about making sure renters and prospective property owners can easily find you online by Googling associated keywords, key phrases, and industry-relevant questions.
What is the Importance of SEO for Real Estate Agents?
Attracting plenty of inbound traffic is essential for any business professional.
However, it’s also worth pointing out that there are industry-specific benefits associated with good SEO for real estate agents.
Here’s a look at just a few of them.
Better Conversion Rates
A great real estate SEO campaign does more than boost your traffic. It raises the likelihood of reaching would-be buyers or sellers at just the right time. This, in turn, leads to higher conversion rates and a better return on your original investment.
Better Brand Awareness
Buying or selling a home is a huge decision, so people often start looking for information long before they’re really ready to finalize a decision or contact an agent.
When they are ready, they’re much more likely to do business with a name they recognize, and thorough real estate SEO helps you build the brand recognition you need to make that happen.
Higher Industry Authority
Great SEO is about more than increasing the profitability of your real estate business. It’s also about building authority and leadership cred within your industry. The better respected you are in your field, the more successful you’ll ultimately be.
7 Expert Tips for Real Estate SEO by SEO expert agency in Mumbai Thane New Mumbai – India Digital-age people shop for more online than food, clothing, and other consumer goods. They also use the internet to find and evaluate service professionals, like real estate agents. Here’s how to master real estate SEO and ensure […]
Does SEO work for real estate? Your real estate business needs SEO. Here are the reasons why: SEO promises the best results in terms of number because you need organic searches for organic traffic, qualified organic leads, and sales. Great SEO allows you to build brand trust and credibility with your audience. What is SEO […]
Are you tired of paying for a real estate website but not getting any traffic from Google? Many real estate agents are under the impression that when they launch a new website, it will “magically” be found by search engines. That is simply not the case. Many real estate websites get crawled but not indexed at all. […]
The way homebuyers search and purchase properties has changed considerably over the years. This can be attributed to an increase in internet penetration across Tier-2 and Tier-3 cities. A large number of homebuyers now search for properties as well as realtors online. Hence, whether it is a well-established real estate agency or a newly started company, everyone […]
Real Estate SEO | SEO for Real Estate Industry & Residential Projects in Mumbai – India Table of Contents of Real Estate SEO What is Real Estate SEO? Why Does Real Estate Need SEO? What is Included in the Real Estate SEO Services Provided by Stan Ventures How Our SEO Strategy for Real Estate Websites […]
Must-Know SEO Tips and Strategies for Real Estate
Now that you know why real estate SEO is a crucial part of your future business success, it’s time to learn how to put together a winning strategy.
Here are some essential tips to help you get started in the right direction.
1. Choose the right keywords
Whether you’re brand new to SEO or are simply looking to make an existing SEO campaign more efficient, it’s essential to make sure you’re targeting the right keywords.
Keywords are an integral part of how search engines like Google match information seekers with websites that might meet their needs, so choose wisely.
Although there’s no law against trying to rank for broad key terms like “realtor” or “real estate agent,” most independent agents and small business owners will have better luck targeting niche keywords and long-tail key phrases instead.
Think “condos for sale in [your city],” “homes using solar energy,” and similar options.
A good keyword research tool can help you pick the right ones.
2. Optimize your site for mobile devices
If you know anything about SEO, then you’ve probably heard at some point how important it is to make your site mobile accessible.
After all, it’s been a while since people exclusively used laptops or standard desktop systems to shop or conduct research online.
Many people prefer to do those things via mobile devices these days, even when they’re at home, so websites need to be mobile-friendly to succeed.
It’s not just crucial for the convenience of your web visitors, either. Not optimizing your site for mobile can hurt your search engine rankings, as well.
And yes, people are absolutely using smartphones and other mobile devices to find real estate agents, browse listings, and more.
In fact, nearly 75 percent of recent home buyers used the internet to search for homes at some point in their journey, and roughly half of younger homeowners actually found their current homes online.
3. Make quality a top priority
Search engine algorithms are a lot more astute than they used to be years ago.
It’s no longer possible to trick Google into ranking your site by stuffing short, lackluster content chock full of keywords.
Quality is king, and Google definitely knows the difference these days.
Quality also speaks for itself when it comes to search engine rankings. Focus on creating truly helpful, high-value content that digs deeply into topics prospective buyers and sellers want to learn about.
Incorporate relevant keywords in natural, logical ways. Add multimedia options like images, infographics, or marketing videos when and where it makes sense to do so, as well.
4. Work on your backlink catalog
A robust backlink catalog is an essential part of any thorough real estate SEO campaign and with good reason.
When other sites link back to your content, it’s a signal to search engines that it’s resonating with people and deserves a higher ranking.
However, it’s important to understand that not all backlinks are equal in value.
For instance, you should never pay for services that claim to be able to get you hundreds (or even thousands) of backlinks for a fee.
Those links almost always come from low-value link farms and can wind up hurting your SEO more than they help it.
Instead, work on building a collection of unique, valuable articles others in your niche will want to link to and share with their own audiences.
You should also consider building amicable partner relationships with other content producers in your industry, as well as local media partners.
5. Localize your efforts
Naturally, real estate as an industry is highly location-specific, so effective real estate SEO is, too.
After all, most of your potential clients will be looking for properties in a specific city, neighborhood, or another set area — especially when they’re getting close to converting.
Google also loves giving information seekers results that are as specific as possible, so localizing your content is very good for your SEO.
Build dedicated standalone pages for each one of the locations you cover and fill them with informative, keyword-rich content and crucial information about your business.
Update your site’s blog regularly with entertaining, helpful, or otherwise valuable articles, guides, and more.
It’s the best way to show Google that you’re an expert on your unique area’s real estate scene.
6. Register your site in the right places
Think back to the last time you used Google to search for a particular type of local business or service.
Your organic search results likely started with a map followed by a list of companies in the specified area.
Those businesses are there because they’re attached to Google My Business profiles, so you’ll want to set one of those up for your real estate business, as well.
You’ll also want to claim business listings in important directories like Yelp, Yellow Pages, Realtor.com, Angie’s List, and CitySearch.
Register your business on as many reputable directories as possible, starting with Google My Business.
Add additional content like photos and videos where appropriate. Keep your listings up to date and make sure they all match one another.
This helps Google see you as a legitimate local business in your area.
7. Start and maintain a real estate blog
We may be living in the age of social media, but blogging is still alive and well.
Plus, adding a blog to your company website is one of the best ways to maintain a steady stream of keyword-rich, industry-relevant content the search engines will love.
Just be sure to give enough thought to the types of content you’ll be posting. Here are some great suggestions for boosting real estate SEO.
- Informative articles about your neighborhood that might appeal to prospective homeowners, including info on restaurants, nightlife, schools, walkability, and cost of living.
- Visual content that helps people picture the life they’d be living if they purchased one of your properties — video tours, professional photography, virtual tours, etc.
- Detailed videos and infographics designed to deliver deep dives into key topics at a glance.
- Interviews with business owners in your area, profiles on local companies, and so forth.
Set a content production and posting schedule, and stick to it. Do the same with your social media channels of choice, and use them to share your content around.
Not only do your potential clients need to know when they can expect to see new content from you, but search engines love websites that are frequently and consistently updated.
Wrap Up: Take Your Real Estate SEO Campaign to the Next Level
Putting together a successful real estate SEO campaign isn’t a “set it and forget it” type of deal.
As the internet, the world, and the tastes of modern consumers evolve, so does the running list of best practices for effective SEO.
That’s why it’s essential to keep track of current SEO trends and update your real estate SEO strategies accordingly.
Ready to take the next step in the right direction? Check out our comprehensive list of must-know SEO trends!
You’ll learn about first-party data collection, omnichannel digital campaigns, interactive experiences, and many more up-and-coming practices set to be big this year.
How to get Leads from LinkedIn for Real Estate Developers in India
To get a better return on investment (ROI) from your real estate marketing efforts, focus your resources on a LinkedIn networking strategy to generate leads and referrals. Optimize your LinkedIn profile by including professional photos, summarizing your experience, and providing valuable content. Then, reach out to existing contacts and build your network through mutual connections.
Maximize lead generation by using LinkedIn to capture lead contact information. BoldLeads offers more than 40 different landing pages you can link to from your LinkedIn profile and articles. The platform can also capture info from a visitor’s media profile, so you’ll still get a partial lead if prospects only enter an address.
How to Set Up Your LinkedIn Real Estate Profile to Get More Leads in 8 Steps
When looking to get real estate leads on LinkedIn, start with an optimized LinkedIn profile as well as a connected real estate landing page. Choose a professional headshot, summarize your strengths and build your recommendations and endorsements. If you don’t already have a LinkedIn account, click here to set one up.
Specific steps to set up your LinkedIn real estate profile include:
1. Upload a Professional Headshot
If you’re trying to get leads and referrals through LinkedIn, first focus on your profile. Your headshot is likely the first thing your leads see on your profile page, in search results or when you invite them to connect, so a great headshot is crucial.
Use a headshot that shows leads that you’re confident, competent and likable enough to connect with and eventually hire. The image should also be high-resolution and professional — not a grainy image, a photo obviously taken at a bar or a picture that doesn’t reflect who you are as a real estate agent.
After you upload your headshot to LinkedIn, make sure to preview your profile to make sure it’s cropped properly. For more insider tips on taking the perfect headshot for LinkedIn, check out our in-depth guide to Realtor headshots.
One of the best ways to make sure your headshot is LinkedIn worthy is to use Photofeeler. Photofeeler puts your headshot in front of thousands of people who anonymously rank it for competence, likability , nd influence. You can upload a few different versions of your headshot and use the one that users rank the best on LinkedIn.
2. Choose a Background Photo That Works With Your Headshot
Once you upload a professional headshot on LinkedIn, choose a background that complements it. You don’t have to choose a real estate-related background photo like Phil Greely’s below, but it might help share information with your connections and attract potential leads. Either way, choose an image that’s attractive, professional, and doesn’t look too busy.
If you don’t have a great picture ready to go, you can either download a background photo from a site like Linkedinbackground.com or download a picture from a free stock image site like Unsplash. Unsplash generally has much higher quality images, but you may have to resize or crop the photo to fit your background. If you don’t have photo editing software or Adobe PDF, use a site like Canva or hire a freelancer on Fiverr.
3. Use Your Headline to Show off Your Real Estate Mojo
After your headshot, your headline is the second-most important element of your LinkedIn profile. Your headline on LinkedIn is a short, 100-character description of your current role. Generally speaking, your headline should be your job title, but you can and should get creative with it to attract more leads.
For example, if you work in Malibu selling waterfront homes and love surfing, make a headline like “Malibu Area Realtor Since 2006 | Surfer since 1986.” Alternatively, mention accomplishments (“Voted the Best Malibu Realtor by Malibu Magazine”) or highlight your focus area (“Malibu Waterfront Homes Expert at Keller Williams”).
Not only does your headline work for you by showing off your skills, but you can also change it anytime to reflect your real estate business better. Just be sure to keep National Association of REALTORS (NAR) and state licensing disclosure regulations in mind when writing your headline or adding your job title to LinkedIn. If you’re not sure what your official title is, ask your managing broker or reach out to your Realtor association for advice.
4. Write a Compelling Summary & Choose a URL
After you add a professional headshot, background and headline to your profile, write a compelling summary and choose a URL. For your profile summary, draft a concise description of your approach to real estate, details about your brokerage or other relevant details. Your goal is to get leads to call or connect with you, so highlighting career achievements briefly can also help.
LinkedIn also allows you to create a custom URL for your profile page, which makes your profile easier to find and easier for leads to remember. Using your name or your real estate company name is an obvious choice. However, you can always get creative if your name or company name is very common. Below are some good examples of LinkedIn real estate profile examples.
5. Fill Out Your Work Experience, Skills, Education & Accomplishments
When leads are truly vetting you, they dig deep into your profile and review your work experience, skills, education and accomplishments. To provide a complete picture of your professional background and skills, complete those sections of your LinkedIn profile in detail. Try to focus on how you helped your clients rather than a rote resume-like description of your job duties.
While being creative with your job descriptions and summary can be a huge help on LinkedIn, remember to keep NAR and local regulations on advertising in mind. For example, in New York state, the only official job title agents can use is “Licensed Real Estate Salesperson.” There are also restrictions on team and brokerage names.
6. Reach Out for Recommendations & Skill Endorsements
LinkedIn provides a recommendations section that allows former clients or colleagues to write up testimonials about your services. To strengthen your profile, reach out to colleagues and former clients after connecting to see if you can get recommendations from them. Recommendations like these show potential clients that they can trust you and make prospects more likely to reach out for your services.
LinkedIn also lets your connections “endorse” the skills you have on your profile or suggest other skills. Endorsements are most valuable when they’re relevant to your area of specialty and come from someone who excels in the same field. To build your LinkedIn endorsements page, consider leaving positive feedback for your colleagues, past clients and other connections to encourage reciprocal endorsements.
7. Create Eye-catching & Informative Content
Another great way to build your network and convert connections to clients is to produce and publish useful real estate content on LinkedIn. You can write about market advice, notable recent closings, neighborhood news or anything else that you think will educate or entertain your potential leads. You can even post videos and infographics to your LinkedIn page.
Not only is LinkedIn content a great way to engage current and potential clients, but you can also use the same content to boost the search engine optimization (SEO) value of your personal website or blog. What’s more, you can use the content to link to your internet data exchange (IDX) website and social media pages to expand your reach online.
8. Create a Home Valuation Landing Page
One of the best ways to add credibility to your LinkedIn profile and capture leads directly from LinkedIn is with a home evaluation landing page. After you create your LinkedIn real estate profile, create a professional landing page that solicits lead contact information before providing access to home valuation data. This will allow you to direct LinkedIn leads directly to a lead capture form.
BoldLeads offers more than 40 different landing pages you can place on your website and link to from your LinkedIn profile and posts. BoldLeads also captures info from a visitor’s media profile so you’ll still get a partial lead if prospects only enter an address. Click here to build a home valuation landing page.
How to Build a Network on LinkedIn for Real Estate Leads in 5 Steps
Network building on LinkedIn for realtors is the same as it is for any other industry. Once you optimize your LinkedIn profile, start building your network through existing contact lists, professional groups and your website.
In addition to connecting with email contacts, expand your industry and market knowledge by joining relevant groups and reaching out to recommended contacts. Then, ensure your website visitors can find you by sharing a profile badge.
The five steps you can use to build your LinkedIn real estate network include:
1. Allow LinkedIn to Connect With Your Email Contacts Automatically
When you first join LinkedIn and build out your profile, you’ll be prompted to allow LinkedIn access to your contact list to invite them to connect with you on LinkedIn. This may not be the most personal way to build your network, but it’s quick, efficient and automatic. Plus, plugging into your existing contacts enables you to reach out to colleagues, former and current clients in your market and more.
Once a contact accepts your invitation to connect, send her a quick thank you message or re-introduce yourself if you haven’t spoken in a while. You can also use this as an opportunity to offer your services or advice with no strings attached. If you already have an established relationship with a contact, then consider asking them to endorse you for one of your skills or, better yet, leave a recommendation.
2. Use Clearbit Connect to See LinkedIn Profiles Directly in Gmail
If you’re using Gmail as your email client, there’s an excellent plug-in called Clearbit Connect that pulls social media information including LinkedIn profiles, for anyone that you exchange emails with. This allows you to connect with contacts on LinkedIn quickly and easily or check out their other social media profiles. Similarly, Rapportive shows you whether you’re already connected with your contacts and gives you a connect button if you’re not.
3. Join Local LinkedIn Real Estate or Professional Groups
LinkedIn also offers local real estate and professional groups that are a great resource for networking events, industry insight and more. The type and number of groups that LinkedIn lets you join are based on your qualifications and network, so it pays to build your connections. Keep in mind, however, that many LinkedIn groups are closed, meaning you’ll have to request to join.
You can search for groups by name, industry or by searching local keywords from your LinkedIn homepage. For example, try top-level searches for your city and see what kinds of groups show up. Once you join a group, you may also be able to connect with people outside your network without using InMail credits. Make the most out of LinkedIn by strategically choosing groups that are well-suited to your industry and market.
4. Use LinkedIn’s ‘Recommended for You’ Feature
LinkedIn’s recommended connections feature allows you to connect with people who may already be in your professional network easily. The platform makes these suggestions based on your current first-degree connections and lets you expand your reach to people already in your market. Expand your reach by clicking “My Network” and reviewing the “Recommended for you” section.
5. Add a Public Profile Badge to Your Website & Email Signature
Another great way to build up your network is to create LinkedIn public profile badges that you can add to your website, email signature and other documents. These personalized badges share pertinent information with potential clients and give prospects a way to link directly to your LinkedIn profile. LinkedIn automatically creates several badge options and provides script you can copy and paste anywhere on your website.
To set up a public profile badge, take the following steps:
- Click on “View Profile” under your picture on the top right of the LinkedIn homepage
- Select “Update Your Public Profile Settings”
- Click on “Your Public Profile Badge” and follow the instructions to build a profile badge for your website
- Finally, copy the code for your badge and paste it onto your website
Basic LinkedIn Networking for Realtors: Degrees of Connection
When using LinkedIn effectively to increase real estate leads, you need to understand the basic principles behind networking. People in your network are called first-degree connections, while others are labeled second degree or third degree depending on their relationships. Build your network by adding second-degree connections and using the InMail feature to expand your reach.
Unlike Facebook or Twitter where you can add or follow almost anyone, LinkedIn restricts your networking options dramatically based on your degree of connection. Your goal as a Realtor on LinkedIn is to get as many local connections as possible, as quickly as possible, so understanding how these connections work on LinkedIn is crucial.
1. First-degree Connections
First-degree connections are people who are already in your network. For example, if you have a brand-new LinkedIn account and a coworker invites you to connect with them, they will become a first-degree connection. Likewise, if they accept your offer to connect, they will become a first-degree connection.
With some limited exceptions, first and second-degree connections are the only people you can directly reach out to on LinkedIn. In some cases, you won’t even be able to see any details about people who are not first- or second-degree connections.
2. Second-degree Connections
Second-degree connections are the people who belong to the networks of your first-degree connections. LinkedIn allows you to invite these people to join your own network easily by clicking on the “connect” button that shows up on their profile or in a list of suggested connections. Build your network by taking advantage of your colleagues’ and clients’ existing connections.
For example, if your co-worker has a mortgage broker you know in their network, you can click on connect in order to invite them to join your network. If they accept, everyone in their network is now your second-degree connection.
3. Third-degree Connections
Third-degree connections are those people who are connected with your second-degree connections. In most cases, you can’t directly invite third-degree connections to connect with you. Instead, you have to send them “InMail,” which is a direct message through LinkedIn’s premium option. Accounts start at $29.99 per month and enable you to send three InMail messages monthly.
Expert Tip: Invite Third-degree Connections to Connect for Free
The easiest way to add a third degree or higher connection to your network is to exchange an email with them. That means every single person in your email contacts list can be invited to join your LinkedIn network for free. You can also join LinkedIn groups which will sometimes allow you to connect to third-degree and higher connections.
Reasons Why LinkedIn is Great for Real Estate Leads
LinkedIn gets around 250 million unique visitors every month — a far cry from Facebook’s more than 2 billion active monthly users. For reasons like this, most real estate agents find it difficult to justify spending any of their social media outreach resources on LinkedIn. However, this is a huge mistake because it prevents agents from taking advantage of LinkedIn’s huge potential for lead generation.
There are two primary reasons why LinkedIn is so amazing for agents and brokers:
1. LinkedIn is Better Than Facebook & Twitter for Lead Generation
According to a HubSpot study, LinkedIn is 277% more effective for lead generation than Facebook and Twitter. While there may be more people and activity on other social media sites, those platforms are largely aimed at making friends and advertising, not building your professional network. However, there is nothing preventing you from advertising on Facebook or Twitter in addition to LinkedIn as part of your lead generation strategy.
2. People Use LinkedIn to Network With & Vet Agents
While most people don’t think of LinkedIn as a place to look at listings or find a real estate agent, they generally visit LinkedIn to network with and learn about other professionals. For this reason, LinkedIn real estate marketing is a perfect way to engage leads when they’re most interested in networking and, hopefully, most interested in learning about your services. If you have a great LinkedIn profile and content, prospects will see you as more professional and hirable.
How do you generate the best leads in real estate?
6 Easy Ways for Real Estate Lead Generation
- Add your property on Marketplaces. If you live in one of the metro cities in India, then I am sure you must have come across numerous groups like “Flats in Bangalore”. …
- Expired listings. …
- Go to real estate events. …
- Advertise online. …
- Original Content. …
- Open Houses.
- YGO Marketing – +91 – 7506172142
How do real estate companies generate leads in India?
The most common sources of lead are as follows:
- Advertisements. This traditional format of generating leads is still quite popular in the Indian property market. …
- Online engagements. …
- Data analytics. …
- Referrals. …
- Below-the-line activities. …
- Walk-in enquiries. …
- Video marketing. …
- YGO Marketing – +91 – 7506172142
How can I get free real estate leads in India?
How to generate real estate leads for free in 2021?
- Video Content – Best Way To Generate Real Estate Leads For Free. …
- Search Engine Optimization (SEO) …
- Social Media – Another Solid Tool To Get Free Real Estate Leads. …
- Website Optimization. …
- Blogging – Great Way To Attract Quality Leads. …
- Influencer Marketing.
- YGO Marketing – +91 – 7506172142
How can I get free real estate leads?
How New Real Estate Agents Can Get Leads for Free
- Remind family and friends you’re an agent.
- Introduce yourself to the people in your social circle.
- Exchange names with the people who provide you with services.
- Reach out to past clients.
- Partner up with related businesses.
How do I find real estate clients?
How to Get Clients in Real Estate: 8 Pro Tips
- Work Your Sphere of Influence. …
- Use Email Marketing the Right Way. …
- Ask for Referrals. …
- Become a Pro at Real Estate Networking. …
- Create a Professional Website. …
- Harness the Power of Social Media. …
- Add Content Marketing to Your Strategy.
- YGO Marketing – +91 – 7506172142
How do I get real estate leads without cold calling?
8 Ways to Get Listings Without Cold Calling
- Contact Your Sphere.
- Re-Engage & Follow Up with Past Clients.
- Attend Community Events.
- Build Your Social Media Following.
- Digital Prospecting with Facebook.
- Strengthen Lead Referrals through LinkedIn.
- Send Mailers.
- Go Door Knocking.
- YGO Marketing – +91 – 7506172142
How do I get NRI leads for real estate?
On acquiring leads, one of the best ways to nurture them is through virtual tours, video conferencing, and other social media channels. Using an Integrated Solution in the form of Sell.Do, one of the best real estate CRM, also helps engage your leads effectively. YGO Marketing – +91 – 7506172142
How do I get real estate leads on LinkedIn?
How to Set Up Your LinkedIn Real Estate Profile to Get More Leads in 8 Steps
- Upload a Professional Headshot. …
- Choose a Background Photo That Works With Your Headshot. …
- Use Your Headline to Show off Your Real Estate Mojo. …
- Write a Compelling Summary & Choose a URL.
- YGO Marketing – +91 – 7506172142
How do you generate paid leads?
Here’s a quick look at the 9 ways to generate sales leads online before we dive into each of them:
- Content marketing.
- Landing pages, website optimization and SEO.
- Social media.
- Review platforms.
- Online PR.
- PPC ads.
- YGO Marketing – +91 – 7506172142
Do real estate companies give you leads?
In a nutshell, a real estate lead generation company offers a steady stream of buyer and seller leads in your area. Usually, you’ll pay a monthly service charge, however some companies prefer to take a referral fee instead. Some companies offer exclusive leads – YGO Marketing – +91 – 7506172142
Are real estate leads worth it?
According to Robert, the biggest pro of paid real estate leads is that they are, “Absolutely the best way to get in front of interested clients on a regular basis and keep a steady stream of clients for agents.” – YGO Marketing – +91 – 7506172142
8 Ways of Digital Marketing to Boost Sales of Realtors or Real Estate Developers in Mumbai, Thane, Mew Mumbai – India
8 Ways of Digital Marketing to Boost Sales of Realtors or Real Estate Developers in Mumbai, Thane, Mew Mumbai – India
As a realtor, you may have experienced a major shift in the last ten years. Clients are beginning to buy houses in a different way, often beginning with online market research and a clear vision of precisely what they want out of their future home.
For best-in-class realtors, digital marketing has come to the forefront of their marketing efforts. From generating new leads to completing successful sales, the real estate industry is now reliant on digital marketing.
Real Estate and the Importance of Digital Marketing
Social media was one of the first game changes for realtors seeking ways to get noticed online. From purchasing Facebook Business Ads to sharing photo albums of new listings, various social media platforms allowed real estate professionals to build a brand and a booming business.
With 84% of real estate professionals using social media platforms, how can modern real estate brokerages and realtors in the United States further differentiate themselves in a saturated market? Your digital marketing strategy can have a much greater impact than traditional marketing strategies.
To jump-start your real estate digital marketing strategy, use the following 8 tips and tricks to get the results you’re seeking:
1. Develop an Email Campaign
No matter the industry, an email nurture campaign is a valuable tool in connecting with new leads and staying relevant with past clients. Ideally, a well-rounded campaign will funnel potential clients through predetermined actions based on their buyer profile and previous engagements with you.
According to Smart Insights, the average open rate of emails for real estate businesses is around 27% with a click-through rate (CTR) of 3%. However, the more relevant your content is to a client, the more likely they will be interested in opening the email to see what you have to say.
2. Create a User-Friendly Website
How many times have you opened a website only to close it because it wouldn’t load fast enough? With so many photos and links, realtor websites can sometimes be a web developer’s nightmare. However, with the help of a professional web designer and a knowledge of what your clients are looking for, real estate professionals can develop a responsive website that is optimized for mobile browsing.
Almost half of all web browsing is completed on a mobile device, so if your website is not designed to be responsive, your clients will not be able to browse your site comfortably. Your mobile-friendly website should include the following content in order to give your clients the best experience:
- A list of all new listings
- Content that will guide them throughout the home buying process
- Links to relevant moving-related services such as lawyers, movers, and home inspectors
In addition, consider implementing a live chat feature on your website. Your real estate business is extremely people-centric, meaning that it’s important to be available when they need to ask questions. Investing in a live chat software allows people to connect 24/7 and schedule appointments without necessarily speaking directly to you.
3. Pay-Per-Click Advertising
Pay-Per-Click – also known as PPC – advertising is an excellent strategy for realtors looking to generate new leads based on ads that they pay for every time the ad gets clicked on.
PPC is a great digital marketing option for real estate professionals seeking potential clients who may genuinely be interested in their offering, as they only pay when someone clicks through their ad.
Often, PPC ads can be targeted toward individuals who have searched for correlated keywords in Google or another search engine.
4. Create and Post Valuable Blog Content
Responsive websites that have a blog often have 434% more indexed pages, helping real estate professionals achieve better SEO.
A blog is a fantastic way to level-up your SEO, build a positive reputation online, and provide your clients with actionable advice on buying or selling a home or piece of property. A real estate professional’s digital marketing strategy is nothing without valuable content, whether it’s shared on your website or social media.
In addition to your responsive website, make sure that you regularly write content that buyers and sellers can come back to for answers to their most pressing real estate questions.
5. Host Virtual Tours
Virtual tours of a home are incredible pieces of content in a successful digital marketing strategy. Not only do these tours share video content – which generates revenue 49% faster for marketers than non-video users – but a potential client can get an idea of what a home really has to offer them.
Purchasing a home can be difficult, and as a real estate expert, your job is to make the home buying journey as easy as possible for your clients. Andrew J Carr shared some of the more critical qualities realtors should try to include in successful virtual tours, such as:
- Using real footage of the home, as compared to digital illustrations
- Ensuring the video of the tour is interactive and responsive across all viewing methods (mobile and desktop)
- Making the virtual tour 3D and user-friendly
6. Create a Social Media Marketing Strategy
It’s one thing to post real estate-related content on your Facebook account every once in a while, but a full-fledged social media marketing strategy is what truly yields the results you’re looking for. Some ideas of useful content to post on your social media channels include:
- New or existing listings
- Team bios (if you run a real estate brokerage)
- Case studies
- Relevant blog posts
- Success stories
If you’re experienced in digital marketing, you may realize just how difficult it can be to create a social media strategy and to post regularly across all channels. However, tools like Buffer are designed to help make social media content development and scheduling simple and clear.
The most important rule of thumb for developing a social media strategy for your real estate business is to share varied content. Although sharing listings is an important factor of your digital strategy, you want to make sure that your content is useful for a broad audience, not just leads in the market for a new home.
7. Host a Webinar
Sharing all your expertise as a real estate professional is vital for successful digital marketing. Thankfully, techniques such as webinars and online workshops make it easy to reach a large audience and stay relevant in the industry.
GoToWebinar is a webinar hosting tool designed to make creating and hosting webinar events easy, and it is extremely user-friendly from both ends of the operation.
Digital marketing for real estate professionals relies highly on generating inbound leads, so getting your name and expertise out there is vital for a successful digital marketing campaign.
8. Ensure You Spend Time on SEO
SEO, or search engine optimization, is a critical technique to drive leads to your website. When done correctly, your website and web pages will show up higher on search engine results pages (SERPs) during relevant searches.
However, Google and other search engines are constantly changing their algorithms, so it’s critical to focus on your SEO more than one time. Keywords are a basic aspect of SEO that can make a significant difference. To include keywords in your SEO strategy, make sure that you include high-ranking keywords such as your location and your industry throughout your blog content and website.There are other elements of a strong SEO strategy, including:
- Meta titles and descriptions
- Social media pages
- Online directories
Because content is such a valuable asset to a good SEO strategy, make sure that you update your blog regularly. Typically, the material that is ranked highest on Google is between 1,140 words and 1,285 words, so it may be a good idea to write high-value, long-form content on a regular basis.
Digital Marketing Improvements You Can Make Today
Develop buyer profiles: Buyer profiles are the ideal clients that you are trying to target through your content. From new homeowners to existing agents, take time to map out who your audience is, what they do, their average salary, and other characteristics that might impact their decision-making processes.
Start posting relevant content: Whether it’s from your blog or another trusted real estate professional in your brokerage, high-value content is what attracts readers and builds your reputation for being a well-informed expert online. Try to update your company blog once a week, and include valuable content for a variety of buyer profiles.
Work on improving your SEO: Increasing your rankings on the search engine results pages of sites like Google and Bing isn’t as hard as you may think. Take a couple of minutes weekly to review popular and industry-related keywords on Google Ads and make sure to include them throughout any copy you develop.
Invest in sales marketing training: In the modern marketplace, digital marketing skills are becoming ever more important in running a successful business. By choosing to invest in sales marketing training, you can ensure that you have the skillset necessary to stand out from your competition.
Are you tired of paying for a real estate website but not getting any traffic from Google? Many real estate agents are under the impression that when they launch a new website, it will “magically” be found by search engines. That is simply not the case. Many real estate websites get crawled but not indexed at all.
If you are a REALTOR or a local brokerage or real estate franchise, getting organic traffic to your website from is more crucial today than ever before.
What is Real Estate SEO? SEO for real estate is having your website organically show up in Google search results. Real estate SEO can be divided into two major sections: Local SEO, where your Google Business Profile is the result. This would be for searches such as “REALTOR around me“. The other type of real estate SEO is for searches such as *city* homes for sale. For these types of Google searches, a page on your website that displays local listings is what shows in the SERPS.
With the internet playing such a crucial role in real estate transactions in 2022, real estate SEO will only become more vital. In addition, the Coronavirus has shown just how important having a strong digital presence is. Not having your website found for commonly searched real estate terms, from people in YOUR area means you are missing out on a ton of business.
Unfortunately, many REALTORS do not know what is needed to organically rank their website. We will cover the basic steps for ranking a real estate website using real estate SEO best practices.
Need to organically rank your real estate website? Check out our SEO pricing packages.
How do I SEO my real estate website?
Understanding real estate search engine optimization can be daunting, we break it down for you…
- DIY Real Estate SEO
- Step by Step Guide
- Local SEO for REALTORS
- Real Estate Keywords
- Completing a Website Audit
- Meta Title and Description
- Mobile, AMP and Speed
- Leveraging Local SEO Tactics
- SEO for IDX Listings
- Getting Real Estate Backlinks
- Social Media Syndication
- Using Schema and Reviews in Your Marketing
- Hiring a Real Estate SEO Expert
The Guide to Real Estate SEO
Although real estate Search Engine Optimization is more competitive and has some unique challenges, many of the steps involved in ranking real estate websites are the same as traditional website search engine marketing.
DO NOT BELIEVE a Web Developer that claims to “include” SEO in your website build
Below is the step by step process that agents, brokers and franchises can use to get the organic search results they require for traffic and lead generation.
Below is not a list of real estate SEO tips but the full process to rank a real estate website.
The First Step is Local SEO
In 2022 more than ever, the first step in ranking your real estate website is getting the local SEO nailed down. Google has really been investing in their Google Business Profile infrastructure and have been constantly rolling out new features. They have even recently changed the name from Google My Business to Google Business Profile. We expect many new features in 2022 and you can keep up with new releases here.
It has been said a million times…”real estate is local”. That has never been more true then in the word of online real estate marketing.
The first step in establishing your local SEO is creating and claiming your Google Business Profile listing. This will officially tell Google about your brand, your business name, business address and business phone number. Digital marketing experts call that your NAP (Name, Address, Phone Number). A super important aspect of this process is ensuring that your NAP is consistent with your Google Business Profile account and your other online mentions such as Facebook, Twitter and of course, your website.
Verifying your GBP listing will usually require a postcard being mailed to the business address claimed. The postcard will contain a PIN – which you enter into GBP for verification.
Once your Google Business Profile account is created and verified, you will want to create/update citation accounts. Citation accounts are websites that reference your business online such as Facebook, Yelp, Yellow-Pages and Foursquare. There are literally thousands of potential citation/directory websites that you can put your business information on. We can not stress enough how important it is to insure that all citations have the identical NAP as you Google Business Profile listing.
Next Step is Keyword Research
Real Estate Keywords
Many of the broker provided, agent websites act as if adding “real estate keywords” as meta tags to your website will somehow make it magically outrank your local competition and even large real estate aggregates such as Zillow and Realtor.com. This is absolutely silly. Real estate SEO is much more than simply choosing your keywords. As a matter of fact, Google stopped looking at meta keywords as a ranking factor at all years ago.
That doesn’t mean that keyword research isn’t a major part of any SEO campaign and real estate keywords are no different. You need to have an understanding of what you want to rank for. That should be defined as the “main keywords” for any specific page. Do you want to rank for *your city* real estate or *your city* homes for sale? How many searches do the specific subdivisions in your area get?
What Should be Your Real Estate Keywords?
The obvious key-phrases are simply *your city* real estate or *your city* homes for sale. In many instances, these can be the most searched keyword phrases but are not necessarily what keywords you should be going after.
Low Hanging Fruit Keywords
You will need to find specific key phrases that your potential clients are searching for that does not have a ton of competition. These may be unique terminology that your area uses such as “shotgun homes” in New Orleans or “Boston Brownstones”. If you dig deep and understand your clients intent, you can find some keywords that the big boys have not went after. Large portals such as Zillow create all of the pages automatically. This gives a definitive advantage to the custom built page with unique content. Finding some “low hanging fruit” should be your first step in your keyword research.
Keyword Research for the Real Estate Industry
True Real Estate SEO experts will look a little deeper than simple “homes for sale” type searches. You will also want to review latent semantic keywords to make sure you properly seed your content.
Your keyword research should include not only the obvious but every deviation of those keywords. For instance, *your city* + homes for sale should also include:
- *your city + state abr* homes for sale
- homes for sale in *your city*
- homes for sale in *your city + state abr*
- *your city* real estate
- *your city + state abr* real estate
- *your city* real estate for sale
- *your city + state abr* for sale
- real estate *your city*
- real estate in *your city*
- real estate for sale *your city*
- all of the above with the state abbreviation
- similar search phrases with subdivisions
- similar search phrases with counties
Each of these search phrases will have a different number of monthly searches, different levels of competition and ultimately the user (the person doing the search) will have a different intent.
With Google’s algorithm learning at lightning speed, today the correlation between keyword research and user intent is more important than ever. In 2021, Google BERT is used on nearly 100% of searches. BERT was a Google Algorithm update that leverages AI to better understand a search query.
Is there a different user intent if the search is *city* real estate vs waterfront condos for sale in *subdivision*?
Of course there is. The “real estate” search may be wanting statistics on the local market, or other general information on the real estate in the respective city. Where the “condos for sale” search is expecting to see active listings in the respective condominium complex.
Coming up with your specific set of real estate keywords takes time and a methodical approach.
Complete a Website Audit
Now that your local SEO is in place and you have a good idea of what keywords you would like to be found for, the next step is completing an SEO website audit.
For most of you, your best bet in the website audit process is to either use a free website audit tool like the one One Click SEO provides, you could also use specialty SEO tools like Screaming Frog, ahrefs, SEMrush or SERPed.
A more expensive, but more thorough option is hiring an SEO agency to do a manual audit. Depending on the size of your site, a manual SEO audit should start around $500 and go up from there.
Once you have the audit results, you now at least know where your website stands from the technical perspective. It is important to remember, there is no silver bullet for search engine optimization – to effectively rank any website, there are many parts that must all work in concert.
Meta Titles and Descriptions
The next step is reviewing your meta headers on each page. Meta titles and meta descriptions are a very easy to update and important aspect of your on-page SEO.
The meta title for each page should include the main keywords you would like to rank. When you boil all of the content on the page down – you should end up with your meta title. The meta title for each pages should be somewhere between 10 and 70 characters long.
Your Meta Title and Meta Description is what people will see in their search engine results page on Google and other search engines.
Your meta description is slightly longer at 160-300 characters. The meta description for each page provides a quick description of what the page itself is about. The meta title plays an important part in the ranking of the page while a well written meta description will entice users to click on your site as opposed to the others in the search results.
Mobile Responsiveness and Site Speed
It is 2022 – by this time anyone who is even remotely serious about their website has already made it mobile friendly. In addition, this should be caught in your website audit too — but it is so important, we felt it still deserved its own section.
With more than half of the internet traffic in the world being from mobile devices, we even recommend building your real estate website Mobile First. A mobile first website is one that is built to be displayed on a mobile device and then adapted afterward to display on a desktop computer. This may seem like a minor difference, but from the web design perspective, it changes the entire process.
Another no-brainer is assuring that your website is as fast as possible. These two factors somewhat go together as the speed in which your website loads is even more critical for mobile devices. In addition to how the site is built, the hosting that is utilized for your website will play a large role in its speed. We have done extensive work to come up with the best WordPress hosting for SEO purposes.
AMP Pages for Real Estate
Another new technology that can be leveraged to speed up your real estate website is AMP. Accelerated Mobile Pages (AMP for short) is a process in which you create a stripped down version of your web page or blog to make it AMP compatible. AMP pages are then delivered straight from Google’s servers for lightning fast results. Having AMP pages on your real estate website for your blogs can provide a super fast experience for your readers. Its important to note — you generally cannot place real estate listings from IDX on an AMP page, so you will need to have those pages load fast without AMP.
SEO for IDX Listings
Anyone in real estate understands one of the main reasons that home buyers and sellers use the internet in the real estate sales process is to search for listings. The process of having real estate listings from other brokers displayed on an agents site is through the implementation of IDX or a VOW, with IDX being the dominant option. There is a long history of IDX and bringing listings online.
Most REALTORS working on their digital marketing will already have IDX in place, but is it implemented best for SEO purposes?
When you display an IDX listing on your website you are pushing out the same information as every other local real estate site with a RETS feed from the local MLS. Ultimately, that has everyone displaying IDX on their site is displaying duplicate content. Google looks at MLS listings as very low-quality content because it is not unique and is duplicated across the internet.
For the last 7 or so years, Google has been moving from a quantity of content to quality of content algorithm for ranking. Throwing out thousands of mostly duplicate content pages dilutes your QUALITY CONTENT that you should be pushing out of your site.
This can be avoided by creating a custom IDX display or augmenting the IDX data with other 3rd party information. This will have your IDX listings be somewhat different than other real estate brokers in your area. Another option for reducing the duplicate content issue when using IDX is to place the IDX property listings on a subdomain of the main website.
Looking to add IDX to your real estate website? You can save the $100 setup fee from IDX Broker by clicking here.
Backlinks from Authoritative Real Estate Websites
The quality and quantity of backlinks that point to your real estate website is what shows Google that you are an authoritative source of quality information. There are different ways to acquire backlinks, but it is very important to remember that all backlinks are not created equal.
The more authoritative and relevant the site linking to you, the more powerful the backlink. If you have many spammy backlinks pointing to your website, that can actually be detrimental to your SEO. In addition, just because you have a link from a powerful real estate site doesn’t mean that it counts the same. As an example, you can have a profile page on Realtor.com, Zillow and many other large real estate sites – but that will bring little authority to your website.
Many will not have that link pass any “link juice” to you by using a rel=nofollow tag. Some go to great lengths to not have any outbound links showing. Even very powerful, real estate domains such as Zillow linking to your site from a profile page will have little impact your your real estate sites authority.
The Best Backlinks
The most authority is passed from otherwise powerful real estate websites from within the content itself. For instance, if Zillow were posting an article on their blog, and they were to mention the term “discount real estate brokers” and use that term as the anchor text and point to your site, that link would be very powerful in ranking for the term discount real estate broker.
Here are a couple of ways that you can create and sculpt your backlink profile.
- Guest Posting
- Study Your Competitors Backlink Profile
- Content Marketing
- Social Media Syndication of Original Content
- Creating Citations for Local SEO
- Finding Broken Backlinks From Sites You Want a Link From
- Web 2.0 Sites
Backlink creation is the single most important, and most challenging task of an SEO Agency or individual.
Much of what is done in the content marketing process is done to have other websites link to that content. So not only do you need content worth linking to, you need the process for getting that content in front of enough people to have them link to it.
With backlinks being the single most important factor for ranking on Google – it is also the single most abused process by many SEO agencies. In the past, simply a higher number of backlinks increased the authority and visibility of your website.
Today, mostly because of the abuse from SEO companies, Google looks very closely at every backlink. Although in the past, many found success with the creation of tons of back-links from just about anywhere, today too many backlinks from the wrong websites can hurt your search engine optimization efforts and even get you banned or de-indexed from Google.
Socially Syndicate Your Original Real Estate Content
You can not be a successful REALTOR today without a strong social media presence. Your social media accounts should post all of the community pages and blog posts from your real estate website. Most real estate agents post articles from real estate websites like ActiveRain, Inman or Realty Times to their social media accounts. Wouldn’t it make more sense to be pushing your own real estate content where they end up on your website?
All agents and brokers should have the following social media accounts:
- Facebook Business Page
- Twitter Page
- LinkedIn Profile
There are many products that will assist you in socially syndicating your original content from your website. Hootsuite is a very popular content sharing application as is Buffer.
Schema for Real Estate Websites
Schema structured data is what tells Google and other web giants what your business is about. The schema on your real estate website should reflect if you are a real estate agency, real estate broker, real estate agent and so on.
The schema on your site should also contain your exact Name, Address and Phone Number also known as NAP. Other tags schema include your hours of operation, latitude and longitude of your office and what real estate markets you serve.
Implementing schema markup can be a little overwhelming for the novice webmaster. Most of the basic schema apps or plugins only implement the bare minimum (which of course is better than nothing). To get all of the appropriate tags set on your real estate website requires some programming knowledge.
Aggregate Online Reviews from Past Clients
Most REALTORS, brokers and real estate teams are well aware of the power of the online review. Whether you get your reviews on Zillow, Yelp, Google or your own real estate website, you should maximize every testimonial.
For Google to recognize the copy as a review, all of your reviews should have the proper schema and an aggregate rating. Be careful, if you tag the reviews on your site incorrectly, it may look to Google as if you are copying an existing review and trying to get credit for two.
Hiring a Real Estate SEO Expert
It is possible to rank your website yourself, but because of the complexity and the unique challenges in real estate SEO – many choose to pay an expert. Because of the intense level of competition, you may find that the SEO pricing, when referring to the real estate vertical is higher than others.
Any traditional SEO agency may not be up to the task either. Just because they may have the SEO tools, they most likely do not have the real estate tech background to understand IDX (which will make up the vast majority of your content) as well as other unique aspects of real estate SEO. You really need to search out a real estate SEO expert. Understanding SEO is not enough nor is understanding the real estate industry. There are many specific rules and regulations when it comes to displaying listing data (IDX from your MLS) for instance.
In addition to understanding everything there is to know about traditional organic and local SEO, to be an expert in real estate SEO requires this list too!
- Understanding of IDX and listings display
- Working with MLS boards
- Working with listing data
- REALTOR board and MLS rules and regulations
- Real estate lead generation
- The real estate sales cycle
- What marketing works for buyers vs sellers
- Real estate business models and their value proposition
- History of real estate online marketing
- Real estate franchises vs independent brokers and their tool sets
- Broker vs agent vs REALTOR
- Proficiency in real estate CRMs
- Understanding of real estate websites
- Real estate agent and broker mentality
Keeping up with the hundreds of Google algorithm changes and being technically endowed is hard enough. If your online marketing partner is not proficient in the above list….they are NOT a real estate SEO expert!
Is Real Estate SEO Hard?
Search engine optimization for real estate is substantially more challenging than in most online vertices. The challenge in good SEO for Real Estate is that it is dominated by the big, nationwide companies such as Zillow, REALTOR.com, Trulia and Homes.com.
After those authoritative websites, you are fighting the large brokers. You even have to fight with the Real Estate Franchises such as Keller Williams, Remax and Coldwell Banker.
Lastly, almost every agent has their own website — and in 2021, we have about 2 million active real estate licenses.
SEO for Real Estate by REALTORS
One Click SEO just doesn’t pretend to understand real estate marketing, our founder was a licensed real estate instructor for 8 years and has been a REALTOR for well over a decade. Even our content marketing manger has 20 years of running a real estate brokerage under his belt.
We understand real estate marketing from the inside out. With years of experience in all aspects of real estate technology from being one of the leading IDX experts in the country to creating websites for some of the largest real estate brands in the country, we understand real estate marketing.
One Click SEO understands that having your website show up for a search term that gets thousands of searches per month is the best advertising you can get for growing a brokerage and recruiting agents.
The name recognition for your real estate brand being squeezed between Zillow, Trulia and Realtor.com is a game changing experience for a brokerage. The website traffic and leads from your website is just the cherry on the top.
Search Engine Optimization for Real Estate
We have specialized in SEO for Real Estate for over 18 years with powerful results. Working with some of the largest real estate brands in the country, focusing specificity on search engine optimization for real estate.
As Real Estate SEO experts, we look at search rankings as only one part of an overall Digital Marketing Package, all designed to provide an ROI from your web presence. All Search Engine Optimization takes time, because of that, we have devised a way to start delivering new leads immediately while growing your website’s SEO over time.
We utilize Google Ads to generate immediate traffic and leads while leveraging Facebook REmarketing to build your brand. Creating targeted traffic not only helps your SEO over the long term, but starts generating new seller leads immediately. The ongoing follow-up marketing on Facebook keeps your real estate brand top of mind for months after potential clients visit your website.
A Digital Marketer Who Understands Real Estate
You need a Digital Marketer that understands real estate. We have a deep history in real estate including: sales, brokerage ownership, training as a licensed real estate instructor, Board of Directors for multiple MLS’s including past President of one of the nation’s largest MLS’s and heading technology, strategy and internet services for some of the nation’s largest real estate brands brokers with over 5,000 agents.
We have also assisted dozens of smaller brokers with their digital marketing all across the US, Canada and Mexico.
One Click SEO (formally DEAN Knows) just doesn’t to pretend to understand real estate marketing, we have been deep in it for almost two decades. We understand that having your real estate website show up for a major real estate search term shows market dominance.
Mumbai is India’s largest city. The financial capital of India is also known for the iconic Gateway of India stone arch, built by the British in 1924. The real estate sector played a pivotal role in the infrastructural development of the city of Mumbai. Here, we have come up with a list of the top and the best real estate companies in Mumbai.
The city is also famous as the heart of the Bollywood film industry. Mumbai is India’s largest city (by population) and is the financial and commercial capital of the country as it generates 6.16% of the total GDP.
It serves as an economic hub of India, contributing 10% of factory employment, 25% of industrial output, 33% of income tax collections, 60% of customs duty collections, 20% of central excise tax collections, 40% of India’s foreign trade and ₹40 billion (US$560 million) in corporate taxes.
Real Estate Companies In Mumbai
The following are the top most real estate companies, real estate developers in Mumbai.
*Note: This is not a ranking. This list is not based on any selection criteria. The list is only for information purposes. We have collected this data from the internet.
1. Lodha Group
Lodha Group (formerly known as Lodha Developers) is an Indian real estate company headquartered in Mumbai, India. It was founded in 1980 by Mangal Prabhat Lodha.
It has developed residential and commercial properties in Mumbai, Thane, Hyderabad, Pune, and London. Its notable projects include Lodha Altamount, The World Towers, Lodha Bellissimo, Trump Tower Mumbai, and Lodha Park. The company is also credited for developing Palava, an integrated smart city near Mumbai
Address: – Lodha Excellus Apollo Mills Compound, NM Joshi Marg, Mahalakshmi, Mumbai, Maharashtra 400011
Website – https://www.lodhagroup.in/
Godrej Properties limited is a real estate company with its head office in Mumbai, India. A subsidiary of Godrej Industries Ltd, the company was established in 1990 under the leadership of Adi Godrej. The company is currently developing projects estimated to cover more than 89.7 million square feet.
Address: – Unit No. 5C, 5th Floor, Godrej One, Pirojshanagar, Vikhroli East, Mumbai – 400 079.
Website – https://www.godrejproperties.com/
K Raheja Corp, one of India’s leading and most trusted real estate developers, offers excellent Residential, Commercial, Retail, and Hospitality projects.
K Raheja Corp is a property developer in India interested in commercial and residential projects, malls, and hospitality across multiple cities. It owns the brands Mindspace, Commerzone, and Shoppers Stop and is the second-largest commercial developer in India.
Address:: Raheja Tower, Block G, Plot No. C-30, Bandra Kurla Complex, Bandra (E), Mumbai- 400 051 India
With an outstanding experience of over 50 years creating 97 landmark projects, transforming 19 Million+ square feet of the area & impacting more than 15,000 lives, Kalpataru Limited, a part of Kalpataru Group of companies, takes pride in being one of the leading real estate companies of the country.
Address: – Kalpataru Ltd. 101, Kalpataru Synergy, Opp. Grand Hyatt, Santacruz (E), Mumbai, India 400 055
Website – https://www.kalpataru.com/
Oberoi Realty is a real estate developer based in Mumbai, Maharashtra. It is led by Vikas Oberoi, CMD. Its main interest is in Residential, Office Space, Retail, Hospitality, and Social Infrastructure properties in Mumbai. The company has developed over 42 projects at locations across Mumbai.
Address: – Off Western Express Highway, Goregaon (East), Mumbai-400 063. India
Website – https://www.oberoirealty.com/
A group company of the Shapoorji Pallonji Group, a business conglomerate in India with interests in construction, real estate, textiles, engineered goods, home appliances, shipping, publications, power, and biotechnology.
Shapoorji Pallonji Real Estate, for the past 150 years, they have been at work; constantly committed to building living spaces In India. Shapoorji Pallonji Group has produced some of India’s iconic structures that have stood the test of time.
Address:: Shapoorji Pallonji Real Estate, SP Center 41/44, Minoo Desai Marg, Colaba, Mumbai – 400005
7. JP Infra
JP Infra is one of India’s most established real estate brands in the Mumbai suburban market. Through its redeveloped projects, JP Infra has taken the first step towards sustainable living and maintaining ecological balance, making the residents proud eco-warriors.
Address:: JP Infra Mumbai Pvt. Ltd. 4th Floor, Viraj Towers, Western Express Highway, Near WEH Metro Station, Andheri(E), Mumbai-400093
Established in 1978, Runwal Developers is one of Mumbai’s premier real estate organizations, operating in the residential, commercial, and organized retail verticals.
With a strong track record of 51 delivered projects with over 10 thousand families happily living, the organization has continuously striven to keep the ‘customer’ as a focal point in the designing, planning, and construction of all its projects.
Address: – 41/12, First Floor, Runwal Plaza, Karve Road, Pune, Maharashtra 411004.
Website – https://www.runwal.com/
Rustomjee, a leading real estate developer & builder in Mumbai, offers premium residential and commercial properties spread across Mumbai & Thane.
Their portfolio currently includes two vast townships, residential spaces, office complexes, retail developments, spaces for healthcare and education spread across Prabhadevi, BKC Annex, Khar, Off Juhu Circle, Kandivali, Borivali, Virar, and Thane.
Address: – 702 Natraj, M.V. Road Junction, Western Express Highway, Andheri(E) Mumbai – 69, Maharashtra, India.
Website – https://www.rustomjee.com/
10. Dosti Reality
‘A friend in need is a friend indeed, they say. And when one sees a ‘friend’ in a total stranger, trust is, more often than not, the mainstay of the relationship. Since its inception in 1980, Dosti Realty has been synonymous with trust, togetherness, and reliability.
Address: – Lawrence & Mayo House, 1st Floor, 276, Dr. D. N. Road, Fort, Mumbai – 400 001.
Website – https://www.dostirealty.com/
Tata Realty is one of the fastest-growing real estate companies in India today. Its primary business is the development of residential, commercial, and retail properties.
Tata Housing Development Company is a wholly-owned subsidiary of Tata Sons, a holding company of the Tata Group. The company was established in 1984 by the late JRD Tata. It was revived in 2006 under the leadership of Brotin Banerjee, Managing Director and CEO of Tata Housing Development Company Limited.
Address: – Sriram Tekdi Rd, Sindhu Nagar, Parel, Mumbai, Maharashtra 400015
Website – https://www.tatahousing.in/
12. L&T Realty
L&T Realty Limited is a real estate development company and is part of the Larsen & Toubro Group, an Indian multinational conglomerate in technology, engineering, construction, manufacturing, and financial services.
Decades of construction expertise of L&T, now made available in the form of premium residences from L&T Realty. Its products and systems are marketed in over 30 countries worldwide.
Address: – Emerald Isle Sales Center, L&T Business Park, Tower A, Gate No. 5, Off JVLR, Saki Vihar Road,
Powai, Mumbai, India.
Website – https://www.lntrealty.com/
Hiranandani Group has been one of India’s most premium real estate developers, with more than 40 years of experience in this business.
Since its inception in 1978, the people’s trust in Hiranandani Group has been the foundation for our success, and their unwavering faith motivates us to serve even more. Thousands of families who have created a future with us will testify for the value that we have added to their lives.
Address: – Olympia, Central Avenue, Hiranandani Business Park, Powai, Mumbai – 400076
Website – https://www.hiranandani.com/
14. Wadhwa Group
The Wadhwa Group is a real estate development and construction company established in 1969 and located in Mumbai, India. The Economic Times has described the company as instrumental in building world-class structures. It includes greenery in every project and follows the traditional Hindu principles of Vastu shastra.
Address: – Plot No. – C – 59, 3rd Floor, Platina, G Block, BKC, Bandra East, Maharashtra 400051.
Website – https://www.thewadhwagroup.com/
Limited provides financial services. The Company specializes in housing finance, consumer finance, and personal wealth. Intrastate serves customers worldwide.
Address: – Indiabulls Finance Centre Senapati Bapat Marg, Elphinstone Road, Mumbai – 400013 India
Website – https://www.indiabullsrealestate.com/
16. Puranik Builders
Puranik Builders Limited is a leading real estate company providing comprehensive residential and commercial solutions across various categories. Established in 1990, we have successfully developed over 4.21 Lakh sq.mt over two decades, while over 9.88 Lakh sq.mt. are under construction.
Trustworthy Corporation, quality structure, innovative design and concepts, and strict adherence to delivery schedules and budget estimates are our key values. We believe in delivering ‘Ideas that stay with you’. Hence, we continuously strive to go beyond mere amenities and deliver something that would be a delight for years together.
Address: – Off, Pune Banglore Highway Pashan Exit, near Crystal Honda Showroom, Uttam Nagar, Bhunde Vasti, Bavdhan, Pune, Maharashtra 411021
Website – https://www.puranikbuilders.com/
17. Piramal Realty
Piramal Group is a global business conglomerate, with business interests in Pharma, Information Management, Financial Services, Glass Packaging, and Real Estate. Valued at over $10 billion, it has offices in 30 countries, a brand presence in over 100 markets, and a global team of over 10,000 people comprising of over 21 diverse nationalities.
Address: – 8th floor, Ganpatrao Kadam Marg, Lower Parel West, Lower Parel, Mumbai, Maharashtra 400013
Website – https://www.piramalrealty.com/
18. Marathon Realty
Marathon Group is 50 years old, Mumbai based real estate development company that has completed over 80 projects in the city. And currently building several townships in the fastest growing neighborhoods, affordable housing projects, ultra-luxury skyscrapers, small offices, and large business centers. Their projects are spread across the Mumbai Metropolitan Region (MMR)
Website: – 702, Marathon Max, Mulund-Goregaon Link Road, Mulund(W), Mumbai, Maharashtra 400080
19. Kanakia spaces
Established in 1986, Kanakia Spaces Realty Pvt. Ltd. is Kanakia Group’s flagship real estate company. In the last 32 years, They have developed and successfully delivered 14.6 million sq. ft. of commercial, residential, entertainment, education, and industrial spaces.
Website: – 215 Atrium Building, 10th Floor, B Wing, Opp Big Cinema, Andheri-Kurla Road, Andheri East, Mumbai, Maharashtra 400093
20. Sunteck Realty
Sunteck Realty Limited (SRL) is one of the fastest-growing Mumbai-based luxury real estate development companies. SRL has an immaculate track record of having one of the lowest net Debt/Equity ratios, financial prudence, and sustainable growth.
The company focuses on a city-centric development portfolio of about 31 million square feet spread across 26 projects. Sunteck Realty has differentiated its projects under five brands – ‘Signature’: Uber luxury residences, ‘Signia’: Ultra-luxury residences, ‘Sunteck City’: Premium luxury residences, ‘Sunteck World’: Aspirational luxury residences, ‘Sunteck’: Commercial & Retail developments.
Website: – Sunteck Realty Limited.5th Floor, Sunteck Centre, 37-40, Subhash Road, Vile Parle (E), Mumbai – 400057.
21. SD Group
SD Group is committed to building a vibrant future for generations ahead through successful enterprise, leveraging existing platforms, and creating new ones for tomorrow.
SD Corp – a joint venture of Shapoorji Pallonji and the Dilip Thacker Group, is responsible for some of India’s most acclaimed real estate projects
Address: – SP Centre, 41/44, Minoo Desai Marg, Colaba, Mumbai – 400 005
Website – https://sdcorp.in/
22. Ajmera Group
Having established itself over 51 beautiful years, Ajmera Group is recognized as one of India’s leading Real Estate Company. The reach and interest of the Ajmera Group have only grown with time and have extended to other realms, such as solar power, sports, vaults security, cement, and social welfare.
The company now has a strong presence in and around Mumbai, Pune, Ahmedabad, Surat, Rajkot, and Bangalore as well as an international project in Bahrain.
Address: – II Floor, Citi Mall, New Link Road| Andheri (West), Mumbai – 400053, Maharashtra, India
Website – https://www.ajmera.com/
Mahindra Lifespace Developers Ltd. is the real estate and infrastructure development arm of Mahindra & Mahindra Ltd. GESCO Corporation Limited was incorporated as a Private Limited Company on 16 March 1999 which was converted to a Public Limited Company 18 August 1999. One of the best real estate companies Mumbai
Address: – G M Bhosle Marg, BDD Chawls Worli, Worli, Mumbai, Maharashtra 400018
Website – https://www.mahindralifespaces.com/
Raheja Developers Limited, formerly Raheja Developers Private Limited, is an Indian real estate development company headquartered in Delhi, India. RDL was incorporated in 1990 by its current Chairman and Managing Director, Navin Raheja.
Address: – Raheja Mall, 3rd Floor, Sector-47, Sohna Road, Gurugram – 122001
Website – https://raheja.com/
25. Acme Group
“A house is built by human hands, but a home is built by human hearts,” says the adage.
Founded in 1976, the ACME Group has invested the last four decades in fulfilling its promise of ‘housing happiness’ across Mumbai city.
Over the years, the team and the projects have grown bigger, raising the standards each time. Every ACME homeowner has a happy story to tell.
Address: – 40, Guru Hargovindji Rd, Chakala, Andheri East, Mumbai, Maharashtra 400059.
Website – https://www.acmehousing.com/
Since its inception in 2003, Omkar Realtors & Developers has created opulent spaces that have epitomized the pinnacle of luxury. Backed by a strong legacy that spans over a decade, Omkar is managed by second-generation entrepreneurs who have carved a niche for themselves in the world seething with real estate developers. With so many real estate developers and builders in Mumbai, the fusion of luxuries and affordability in their projects adds a unique definition to Omkar Realtors.
Address: OMKAR REALTORS & DEVELOPERS PVT. LTD. Omkar House, Off Eastern Express Highway, Sion (E), Mumbai – 400022
27. Hubtown Limited
Hubtown Limited, formerly known as Ackruti City Limited, is an Indian real estate development corporation with projects in Mumbai, Pune, Gujarat, and Bangalore. One of the best real estate companies in Mumbai. The company has a history of 27 years. Over 15 million sq. ft. of construction work has already been completed.
Address: Dharam Palace, Plaza Panchsheel, A-wing, 5th floor, N S Patkar Marg, Grant Road (West), Behind Gamdevi, Mumbai, Maharashtra 400007
28. Ekta World
EKTA world, real estate developers in Mumbai, was established in 1987. Contemporary in thinking and design, EKTA has grown brick by brick while making many happy homes.
The team at EKTA world is constantly working towards creating memorable real estate projects complete with 2BHK, 3BHK, and 4BHK flats in Mumbai and other cities in Maharashtra.
Address: – Dr. B.R. Ambedkar Road, Near Parsi Gymkhana, Dadar (East), Mumbai 400 014
Website – https://www.ektaworld.com/
29. Chandak Group
At Chandak Group, They believe that every home is a promise of a beginning. Every location they pick, every plan they make, every amenity they choose to include, and every tower they raise starts with the promise of providing a space that’s meant to enhance the way you live. A beginning of a new life filled with exciting possibilities.
Website: – 807-808, 8th Floor, Hubtown Solaris, N.S. Phadke Marg, Telli Gully, Near Regency Hotel, Andheri East, Mumbai, Maharashtra 400069
Established in 2000, with a firm view of providing value for money solutions in real estate, the Sethia Group today is a multi-faceted entity with projects that span the spectrum of the industry verticals, ranging from construction to residential, commercial, and industrial Parks.
The Sethia Group has a strong presence in the Western Suburbs of Mumbai with more than 5 million square feet of ongoing and planned development to their credit and a satisfied customer base of more than 1,000 happy families.
Address: – Sethia Infrastructure, next To Sethia Imperial Avenue On, Western Express Hwy, Opposite Times Of India, Malad East, Mumbai, Maharashtra 400097
Website – http://sethiainfra.com/