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September 27, 2022by Sudhir TambeAdvertising Marketing53 comments

How to get LinkedIn Leads for Real Estate Developers in Mumbai Thane New Mumbai & India

How to get Leads from LinkedIn for Real Estate Developers in India

How to get LinkedIn Leads for Real Estate Developers in Mumbai Thane New Mumbai & India

To get a better return on investment (ROI) from your real estate marketing efforts, focus your resources on a LinkedIn networking strategy to generate leads and referrals. Optimize your LinkedIn profile by including professional photos, summarizing your experience, and providing valuable content. Then, reach out to existing contacts and build your network through mutual connections.

Maximize lead generation by using LinkedIn to capture lead contact information. BoldLeads offers more than 40 different landing pages you can link to from your LinkedIn profile and articles. The platform can also capture info from a visitor’s media profile, so you’ll still get a partial lead if prospects only enter an address.

How to Set Up Your LinkedIn Real Estate Profile to Get More Leads in 8 Steps – LinkedIn Leads

When looking to get real estate leads on LinkedIn, start with an optimized LinkedIn profile as well as a connected real estate landing page. Choose a professional headshot, summarize your strengths and build your recommendations and endorsements. If you don’t already have a LinkedIn account, click here to set one up.

Specific steps to set up your LinkedIn real estate profile include:

1. Upload a Professional Headshot – LinkedIn Leads

If you’re trying to get leads and referrals through LinkedIn, first focus on your profile. Your headshot is likely the first thing your leads see on your profile page, in search results or when you invite them to connect, so a great headshot is crucial.

Use a headshot that shows leads that you’re confident, competent and likable enough to connect with and eventually hire. The image should also be high-resolution and professional — not a grainy image, a photo obviously taken at a bar or a picture that doesn’t reflect who you are as a real estate agent.

After you upload your headshot to LinkedIn, make sure to preview your profile to make sure it’s cropped properly. For more insider tips on taking the perfect headshot for LinkedIn, check out our in-depth guide to Realtor headshots.

One of the best ways to make sure your headshot is LinkedIn worthy is to use Photofeeler. Photofeeler puts your headshot in front of thousands of people who anonymously rank it for competence, likability , nd influence. You can upload a few different versions of your headshot and use the one that users rank the best on LinkedIn.

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2. Choose a Background Photo That Works With Your Headshot – LinkedIn Leads

Once you upload a professional headshot on LinkedIn, choose a background that complements it. You don’t have to choose a real estate-related background photo like Phil Greely’s below, but it might help share information with your connections and attract potential leads. Either way, choose an image that’s attractive, professional, and doesn’t look too busy.

If you don’t have a great picture ready to go, you can either download a background photo from a site like Linkedinbackground.com or download a picture from a free stock image site like Unsplash. Unsplash generally has much higher quality images, but you may have to resize or crop the photo to fit your background. If you don’t have photo editing software or Adobe PDF, use a site like Canva or hire a freelancer on Fiverr.

3. Use Your Headline to Show off Your Real Estate Mojo – LinkedIn Leads

After your headshot, your headline is the second-most important element of your LinkedIn profile. Your headline on LinkedIn is a short, 100-character description of your current role. Generally speaking, your headline should be your job title, but you can and should get creative with it to attract more leads.

For example, if you work in Malibu selling waterfront homes and love surfing, make a headline like “Malibu Area Realtor Since 2006 | Surfer since 1986.” Alternatively, mention accomplishments (“Voted the Best Malibu Realtor by Malibu Magazine”) or highlight your focus area (“Malibu Waterfront Homes Expert at Keller Williams”).

Not only does your headline work for you by showing off your skills, but you can also change it anytime to reflect your real estate business better. Just be sure to keep National Association of REALTORS (NAR) and state licensing disclosure regulations in mind when writing your headline or adding your job title to LinkedIn. If you’re not sure what your official title is, ask your managing broker or reach out to your Realtor association for advice.

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4. Write a Compelling Summary & Choose a URL – LinkedIn Leads

After you add a professional headshot, background and headline to your profile, write a compelling summary and choose a URL. For your profile summary, draft a concise description of your approach to real estate, details about your brokerage or other relevant details. Your goal is to get leads to call or connect with you, so highlighting career achievements briefly can also help.

LinkedIn also allows you to create a custom URL for your profile page, which makes your profile easier to find and easier for leads to remember. Using your name or your real estate company name is an obvious choice. However, you can always get creative if your name or company name is very common. Below are some good examples of LinkedIn real estate profile examples.

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5. Fill Out Your Work Experience, Skills, Education & Accomplishments – LinkedIn Leads

When leads are truly vetting you, they dig deep into your profile and review your work experience, skills, education and accomplishments. To provide a complete picture of your professional background and skills, complete those sections of your LinkedIn profile in detail. Try to focus on how you helped your clients rather than a rote resume-like description of your job duties.

While being creative with your job descriptions and summary can be a huge help on LinkedIn, remember to keep NAR and local regulations on advertising in mind. For example, in New York state, the only official job title agents can use is “Licensed Real Estate Salesperson.” There are also restrictions on team and brokerage names.

6. Reach Out for Recommendations & Skill Endorsements – LinkedIn Leads

LinkedIn provides a recommendations section that allows former clients or colleagues to write up testimonials about your services. To strengthen your profile, reach out to colleagues and former clients after connecting to see if you can get recommendations from them. Recommendations like these show potential clients that they can trust you and make prospects more likely to reach out for your services.

LinkedIn also lets your connections “endorse” the skills you have on your profile or suggest other skills. Endorsements are most valuable when they’re relevant to your area of specialty and come from someone who excels in the same field. To build your LinkedIn endorsements page, consider leaving positive feedback for your colleagues, past clients and other connections to encourage reciprocal endorsements.

7. Create Eye-catching & Informative Content – LinkedIn Leads

Another great way to build your network and convert connections to clients is to produce and publish useful real estate content on LinkedIn. You can write about market advice, notable recent closings, neighborhood news or anything else that you think will educate or entertain your potential leads. You can even post videos and infographics to your LinkedIn page.

Not only is LinkedIn content a great way to engage current and potential clients, but you can also use the same content to boost the search engine optimization (SEO) value of your personal website or blog. What’s more, you can use the content to link to your internet data exchange (IDX) website and social media pages to expand your reach online.

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8. Create a Home Valuation Landing Page – LinkedIn Leads

One of the best ways to add credibility to your LinkedIn profile and capture leads directly from LinkedIn is with a home evaluation landing page. After you create your LinkedIn real estate profile, create a professional landing page that solicits lead contact information before providing access to home valuation data. This will allow you to direct LinkedIn leads directly to a lead capture form.

BoldLeads offers more than 40 different landing pages you can place on your website and link to from your LinkedIn profile and posts. BoldLeads also captures info from a visitor’s media profile so you’ll still get a partial lead if prospects only enter an address. Click here to build a home valuation landing page.

How to Build a Network on LinkedIn for Real Estate Leads in 5 Steps – LinkedIn Leads

Network building on LinkedIn for realtors is the same as it is for any other industry. Once you optimize your LinkedIn profile, start building your network through existing contact lists, professional groups and your website.

In addition to connecting with email contacts, expand your industry and market knowledge by joining relevant groups and reaching out to recommended contacts. Then, ensure your website visitors can find you by sharing a profile badge.

The five steps you can use to build your LinkedIn real estate network include:

1. Allow LinkedIn to Connect With Your Email Contacts Automatically – LinkedIn Leads

When you first join LinkedIn and build out your profile, you’ll be prompted to allow LinkedIn access to your contact list to invite them to connect with you on LinkedIn. This may not be the most personal way to build your network, but it’s quick, efficient and automatic. Plus, plugging into your existing contacts enables you to reach out to colleagues, former and current clients in your market and more.

Once a contact accepts your invitation to connect, send her a quick thank you message or re-introduce yourself if you haven’t spoken in a while. You can also use this as an opportunity to offer your services or advice with no strings attached. If you already have an established relationship with a contact, then consider asking them to endorse you for one of your skills or, better yet, leave a recommendation.

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2. Use Clearbit Connect to See LinkedIn Profiles Directly in Gmail – LinkedIn Leads

If you’re using Gmail as your email client, there’s an excellent plug-in called Clearbit Connect that pulls social media information including LinkedIn profiles, for anyone that you exchange emails with. This allows you to connect with contacts on LinkedIn quickly and easily or check out their other social media profiles. Similarly, Rapportive shows you whether you’re already connected with your contacts and gives you a connect button if you’re not.

3. Join Local LinkedIn Real Estate or Professional Groups – LinkedIn Leads

LinkedIn also offers local real estate and professional groups that are a great resource for networking events, industry insight and more. The type and number of groups that LinkedIn lets you join are based on your qualifications and network, so it pays to build your connections. Keep in mind, however, that many LinkedIn groups are closed, meaning you’ll have to request to join.

You can search for groups by name, industry or by searching local keywords from your LinkedIn homepage. For example, try top-level searches for your city and see what kinds of groups show up. Once you join a group, you may also be able to connect with people outside your network without using InMail credits. Make the most out of LinkedIn by strategically choosing groups that are well-suited to your industry and market.

4. Use LinkedIn’s ‘Recommended for You’ Feature – LinkedIn Leads

LinkedIn’s recommended connections feature allows you to connect with people who may already be in your professional network easily. The platform makes these suggestions based on your current first-degree connections and lets you expand your reach to people already in your market. Expand your reach by clicking “My Network” and reviewing the “Recommended for you” section.

5. Add a Public Profile Badge to Your Website & Email Signature – LinkedIn Leads

Another great way to build up your network is to create LinkedIn public profile badges that you can add to your website, email signature and other documents. These personalized badges share pertinent information with potential clients and give prospects a way to link directly to your LinkedIn profile. LinkedIn automatically creates several badge options and provides script you can copy and paste anywhere on your website.

To set up a public profile badge, take the following steps:

Click on “View Profile” under your picture on the top right of the LinkedIn homepage
Select “Update Your Public Profile Settings”
Click on “Your Public Profile Badge” and follow the instructions to build a profile badge for your website
Finally, copy the code for your badge and paste it onto your website

Basic LinkedIn Networking for Realtors: Degrees of Connection – LinkedIn Leads

When using LinkedIn effectively to increase real estate leads, you need to understand the basic principles behind networking. People in your network are called first-degree connections, while others are labeled second degree or third degree depending on their relationships. Build your network by adding second-degree connections and using the InMail feature to expand your reach.

Unlike Facebook or Twitter where you can add or follow almost anyone, LinkedIn restricts your networking options dramatically based on your degree of connection. Your goal as a Realtor on LinkedIn is to get as many local connections as possible, as quickly as possible, so understanding how these connections work on LinkedIn is crucial.

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1. First-degree Connections

First-degree connections are people who are already in your network. For example, if you have a brand-new LinkedIn account and a coworker invites you to connect with them, they will become a first-degree connection. Likewise, if they accept your offer to connect, they will become a first-degree connection.

With some limited exceptions, first and second-degree connections are the only people you can directly reach out to on LinkedIn. In some cases, you won’t even be able to see any details about people who are not first- or second-degree connections.

2. Second-degree Connections

Second-degree connections are the people who belong to the networks of your first-degree connections. LinkedIn allows you to invite these people to join your own network easily by clicking on the “connect” button that shows up on their profile or in a list of suggested connections. Build your network by taking advantage of your colleagues’ and clients’ existing connections.

For example, if your co-worker has a mortgage broker you know in their network, you can click on connect in order to invite them to join your network. If they accept, everyone in their network is now your second-degree connection.

3. Third-degree Connections

Third-degree connections are those people who are connected with your second-degree connections. In most cases, you can’t directly invite third-degree connections to connect with you. Instead, you have to send them “InMail,” which is a direct message through LinkedIn’s premium option. Accounts start at $29.99 per month and enable you to send three InMail messages monthly.

Expert Tip: Invite Third-degree Connections to Connect for Free

The easiest way to add a third degree or higher connection to your network is to exchange an email with them. That means every single person in your email contacts list can be invited to join your LinkedIn network for free. You can also join LinkedIn groups which will sometimes allow you to connect to third-degree and higher connections.

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Reasons Why LinkedIn is Great for Real Estate Leads

LinkedIn gets around 250 million unique visitors every month — a far cry from Facebook’s more than 2 billion active monthly users. For reasons like this, most real estate agents find it difficult to justify spending any of their social media outreach resources on LinkedIn. However, this is a huge mistake because it prevents agents from taking advantage of LinkedIn’s huge potential for lead generation.

There are two primary reasons why LinkedIn is so amazing for agents and brokers:

1. LinkedIn is Better Than Facebook & Twitter for Lead Generation

According to a HubSpot study, LinkedIn is 277% more effective for lead generation than Facebook and Twitter. While there may be more people and activity on other social media sites, those platforms are largely aimed at making friends and advertising, not building your professional network. However, there is nothing preventing you from advertising on Facebook or Twitter in addition to LinkedIn as part of your lead generation strategy.

2. People Use LinkedIn to Network With & Vet Agents

While most people don’t think of LinkedIn as a place to look at listings or find a real estate agent, they generally visit LinkedIn to network with and learn about other professionals. For this reason, LinkedIn real estate marketing is a perfect way to engage leads when they’re most interested in networking and, hopefully, most interested in learning about your services. If you have a great LinkedIn profile and content, prospects will see you as more professional and hirable.

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September 27, 2022by Sudhir TambeAdvertising Marketing64 comments

Best Real Estate lead generation ideas for realtors in Mumbai Thane New Mumbai – India

Best real estate lead generation ideas for realtors in Mumbai Thane New Mumbai – India

How do you generate the best leads in real estate? – Real Estate lead generation

6 Easy Ways for Real Estate Lead Generation

Add your property on Marketplaces. If you live in one of the metro cities in India, then I am sure you must have come across numerous groups like “Flats in Bangalore”. …
Expired listings. …
Go to real estate events. …
Advertise online. …
Original Content. …
Open Houses.
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How do real estate companies generate leads in India? – Real Estate lead generation

The most common sources of lead are as follows:

Advertisements. This traditional format of generating leads is still quite popular in the Indian property market. …
Online engagements. …
Data analytics. …
Referrals. …
Below-the-line activities. …
Walk-in enquiries. …
Video marketing. …
Blogs.
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How can I get free real estate leads in India? – Real Estate lead generation

How to generate real estate leads for free in 2021?

Video Content – Best Way To Generate Real Estate Leads For Free. …
Search Engine Optimization (SEO) …
Social Media – Another Solid Tool To Get Free Real Estate Leads. …
Website Optimization. …
Blogging – Great Way To Attract Quality Leads. …
Influencer Marketing.
YGO Marketing – +91 – 7506172142

13 Tried and Tested Google Ads Strategies for Real Estate in Mumbai-India

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How can I get free real estate leads? – Real Estate lead generation

How New Real Estate Agents Can Get Leads for Free

Remind family and friends you’re an agent.
Introduce yourself to the people in your social circle.
Exchange names with the people who provide you with services.
Reach out to past clients.
Partner up with related businesses.

How do I find real estate clients? – Real Estate lead generation

How to Get Clients in Real Estate: 8 Pro Tips

Work Your Sphere of Influence. …
Use Email Marketing the Right Way. …
Ask for Referrals. …
Become a Pro at Real Estate Networking. …
Create a Professional Website. …
Harness the Power of Social Media. …
Add Content Marketing to Your Strategy.
YGO Marketing – +91 – 7506172142

How do I get real estate leads without cold calling? – Real Estate lead generation

8 Ways to Get Listings Without Cold Calling

Contact Your Sphere.
Re-Engage & Follow Up with Past Clients.
Attend Community Events.
Build Your Social Media Following.
Digital Prospecting with Facebook.
Strengthen Lead Referrals through LinkedIn.
Send Mailers.
Go Door Knocking.
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How do I get NRI leads for real estate? – Real Estate lead generation

On acquiring leads, one of the best ways to nurture them is through virtual tours, video conferencing, and other social media channels. Using an Integrated Solution in the form of Sell.Do, one of the best real estate CRM, also helps engage your leads effectively. YGO Marketing – +91 – 7506172142

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How do I get real estate leads on LinkedIn? – Real Estate lead generation

How to Set Up Your LinkedIn Real Estate Profile to Get More Leads in 8 Steps

Upload a Professional Headshot. …
Choose a Background Photo That Works With Your Headshot. …
Use Your Headline to Show off Your Real Estate Mojo. …
Write a Compelling Summary & Choose a URL.
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How do you generate paid leads? – Real Estate lead generation

Here’s a quick look at the 9 ways to generate sales leads online before we dive into each of them:

Content marketing.
Landing pages, website optimization and SEO.
Email.
Social media.
Webinars.
Review platforms.
Online PR.
PPC ads.
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Do real estate companies give you leads? – Real Estate lead generation

In a nutshell, a real estate lead generation company offers a steady stream of buyer and seller leads in your area. Usually, you’ll pay a monthly service charge, however some companies prefer to take a referral fee instead. Some companies offer exclusive leads – YGO Marketing – +91 – 7506172142

Are real estate leads worth it?

According to Robert, the biggest pro of paid real estate leads is that they are, “Absolutely the best way to get in front of interested clients on a regular basis and keep a steady stream of clients for agents.” – YGO Marketing – +91 – 7506172142

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Reference links to read:

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September 27, 2022by Sudhir TambeAdvertising Marketing57 comments

8 Ways of Digital Marketing to Boost Sales of Realtors or Real Estate Developers in Mumbai, Thane, Mew Mumbai – India

As a realtor, you may have experienced a major shift in the last ten years. Clients are beginning to buy houses in a different way, often beginning with online market research and a clear vision of precisely what they want out of their future home.

For best-in-class realtors, digital marketing has come to the forefront of their marketing efforts. From generating new leads to completing successful sales, the real estate industry is now reliant on digital marketing.

Real Estate and the Importance of Digital Marketing – Boost Sales of Real Estate

Social media was one of the first game changes for realtors seeking ways to get noticed online. From purchasing Facebook Business Ads to sharing photo albums of new listings, various social media platforms allowed real estate professionals to build a brand and a booming business.

With 84% of real estate professionals using social media platforms, how can modern real estate brokerages and realtors in the United States further differentiate themselves in a saturated market? Your digital marketing strategy can have a much greater impact than traditional marketing strategies.

To jump-start your real estate digital marketing strategy, use the following 8 tips and tricks to get the results you’re seeking:

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1. Develop an Email Campaign – Boost Sales of Real Estate

No matter the industry, an email nurture campaign is a valuable tool in connecting with new leads and staying relevant with past clients. Ideally, a well-rounded campaign will funnel potential clients through predetermined actions based on their buyer profile and previous engagements with you.

According to Smart Insights, the average open rate of emails for real estate businesses is around 27% with a click-through rate (CTR) of 3%. However, the more relevant your content is to a client, the more likely they will be interested in opening the email to see what you have to say.

2. Create a User-Friendly Website – Boost Sales of Real Estate

How many times have you opened a website only to close it because it wouldn’t load fast enough? With so many photos and links, realtor websites can sometimes be a web developer’s nightmare. However, with the help of a professional web designer and a knowledge of what your clients are looking for, real estate professionals can develop a responsive website that is optimized for mobile browsing.

Almost half of all web browsing is completed on a mobile device, so if your website is not designed to be responsive, your clients will not be able to browse your site comfortably. Your mobile-friendly website should include the following content in order to give your clients the best experience:

A list of all new listings
Content that will guide them throughout the home buying process
Links to relevant moving-related services such as lawyers, movers, and home inspectors

In addition, consider implementing a live chat feature on your website. Your real estate business is extremely people-centric, meaning that it’s important to be available when they need to ask questions. Investing in a live chat software allows people to connect 24/7 and schedule appointments without necessarily speaking directly to you.

3. Pay-Per-Click Advertising – Boost Sales of Real Estate

Pay-Per-Click – also known as PPC – advertising is an excellent strategy for realtors looking to generate new leads based on ads that they pay for every time the ad gets clicked on.

PPC is a great digital marketing option for real estate professionals seeking potential clients who may genuinely be interested in their offering, as they only pay when someone clicks through their ad.

Often, PPC ads can be targeted toward individuals who have searched for correlated keywords in Google or another search engine.

4. Create and Post Valuable Blog Content – Boost Sales of Real Estate

Responsive websites that have a blog often have 434% more indexed pages, helping real estate professionals achieve better SEO.

A blog is a fantastic way to level-up your SEO, build a positive reputation online, and provide your clients with actionable advice on buying or selling a home or piece of property. A real estate professional’s digital marketing strategy is nothing without valuable content, whether it’s shared on your website or social media.

In addition to your responsive website, make sure that you regularly write content that buyers and sellers can come back to for answers to their most pressing real estate questions.

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5. Host Virtual Tours – Boost Sales of Real Estate

Virtual tours of a home are incredible pieces of content in a successful digital marketing strategy. Not only do these tours share video content – which generates revenue 49% faster for marketers than non-video users – but a potential client can get an idea of what a home really has to offer them.

Purchasing a home can be difficult, and as a real estate expert, your job is to make the home buying journey as easy as possible for your clients. Andrew J Carr shared some of the more critical qualities realtors should try to include in successful virtual tours, such as:

Using real footage of the home, as compared to digital illustrations
Ensuring the video of the tour is interactive and responsive across all viewing methods (mobile and desktop)
Making the virtual tour 3D and user-friendly

6. Create a Social Media Marketing Strategy – Boost Sales of Real Estate

It’s one thing to post real estate-related content on your Facebook account every once in a while, but a full-fledged social media marketing strategy is what truly yields the results you’re looking for. Some ideas of useful content to post on your social media channels include:

New or existing listings
Team bios (if you run a real estate brokerage)
Case studies
Relevant blog posts
Success stories

If you’re experienced in digital marketing, you may realize just how difficult it can be to create a social media strategy and to post regularly across all channels. However, tools like Buffer are designed to help make social media content development and scheduling simple and clear.

The most important rule of thumb for developing a social media strategy for your real estate business is to share varied content. Although sharing listings is an important factor of your digital strategy, you want to make sure that your content is useful for a broad audience, not just leads in the market for a new home.

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7. Host a Webinar – Boost Sales of Real Estate

Sharing all your expertise as a real estate professional is vital for successful digital marketing. Thankfully, techniques such as webinars and online workshops make it easy to reach a large audience and stay relevant in the industry.

GoToWebinar is a webinar hosting tool designed to make creating and hosting webinar events easy, and it is extremely user-friendly from both ends of the operation.

Digital marketing for real estate professionals relies highly on generating inbound leads, so getting your name and expertise out there is vital for a successful digital marketing campaign.

8. Ensure You Spend Time on SEO – Boost Sales of Real Estate

SEO, or search engine optimization, is a critical technique to drive leads to your website. When done correctly, your website and web pages will show up higher on search engine results pages (SERPs) during relevant searches.

However, Google and other search engines are constantly changing their algorithms, so it’s critical to focus on your SEO more than one time. Keywords are a basic aspect of SEO that can make a significant difference. To include keywords in your SEO strategy, make sure that you include high-ranking keywords such as your location and your industry throughout your blog content and website.There are other elements of a strong SEO strategy, including:

Backlinks
Meta titles and descriptions
Social media pages
Online directories

Because content is such a valuable asset to a good SEO strategy, make sure that you update your blog regularly. Typically, the material that is ranked highest on Google is between 1,140 words and 1,285 words, so it may be a good idea to write high-value, long-form content on a regular basis.

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Digital Marketing Improvements You Can Make Today – Boost Sales of Real Estate

Develop buyer profiles: Buyer profiles are the ideal clients that you are trying to target through your content. From new homeowners to existing agents, take time to map out who your audience is, what they do, their average salary, and other characteristics that might impact their decision-making processes.

Start posting relevant content: Whether it’s from your blog or another trusted real estate professional in your brokerage, high-value content is what attracts readers and builds your reputation for being a well-informed expert online. Try to update your company blog once a week, and include valuable content for a variety of buyer profiles.

Work on improving your SEO: Increasing your rankings on the search engine results pages of sites like Google and Bing isn’t as hard as you may think. Take a couple of minutes weekly to review popular and industry-related keywords on Google Ads and make sure to include them throughout any copy you develop.

Invest in sales marketing training: In the modern marketplace, digital marketing skills are becoming ever more important in running a successful business. By choosing to invest in sales marketing training, you can ensure that you have the skillset necessary to stand out from your competition.

Reference links to read:

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September 15, 2022by Sudhir TambeOptimization SEO52 comments

Real Estate SEO in India | SEO for Real Estate Builders or Developer in Mumbai, Thane & New Mumbai

Does SEO work for real estate?

Your real estate business needs SEO. Here are the reasons why: SEO promises the best results in terms of number because you need organic searches for organic traffic, qualified organic leads, and sales. Great SEO allows you to build brand trust and credibility with your audience.

What is SEO in real estate?

SEO for real estate is a way to optimize your online content to attract people through organic search results, as opposed to paid online advertising, like Google Ads. Content that you can optimize for search engines include content on your website, social media platforms, and mobile apps.

Do real estate agents need SEO?

Search Engine Optimisation, or SEO, is an important tool for real estate agents looking to attract new business and grow their online presence. In fact, SEO can help agents in a number of ways.

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How can I improve my SEO in real estate?

What follows are 10 tips to improve your real estate website so that it can dominate local search.

Start with an SEO Audit. …
Optimize for Search. …
Make Sure Your Website Is Accessible. …
Optimize for Mobile Devices. …
Add Your Site to Google My Business & Other Relevant Directories. …
Get Social. …
Publish Useful Content on Your Blog.

How can I improve my website SEO for real estate?

How can I Improve My Website’s Real Estate SEO if I Don’t Have Much Time?

Create local content.
Make sure your site is mobile friendly.
Register for local directories with your up to date contact information.
Choose local and hyper local keywords for real estate listings relevant to the market you serve.

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How do I drive traffic to my real estate website?

10 ways realtors can increase traffic to their listings

Go mobile. …
Build branding around your market. …
Upgrade your photography. …
Go for video. …
Put the ‘social’ in social media. …
Use listing websites strategically. …
Don’t leave prospects hanging. …
Have a way with words.

How do you do digital marketing in real estate?

8 Ways Realtors Can Use Digital Marketing to Boost Sales

Develop an Email Campaign. …
Create a User-Friendly Website. …
Pay-Per-Click Advertising. …
Create and Post Valuable Blog Content. …
Host Virtual Tours. …
Create a Social Media Marketing Strategy. …
Host a Webinar. …
Ensure You Spend Time on SEO.

Who is SEO expert in India?

Question: Who is the Best SEO Expert in India and why?

Answer: Sudhir Tambe – YGO Marketing – YGOASO.com is the Best SEO Expert in India as he is the one who can rank your business on the first page of leading search engines for keywords that are potentially more revenue-generating. Sudhir Tambe – YGO Marketing – YGOASO.com uses only WHITE HAT SEO Techniques of 2021.

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How do I attract buyers to my listing?

7 Surefire Ways to Get More Showings

Confirm the Listing Is Ready to Be Put on the Market. …
Market the Listing as Desirable. …
Think outside the Box and Use Technology. …
Make the Listing Easy to Show. …
Let Neighbors Know the Home is Available. …
Know the Market When Setting the Price. …
Offer a Competitive Buyer’s Agent Commission.

How can I increase my real estate listing?

6 Ways To Promote A Real Estate Listing For Free

Share The Listing On Your Real Estate Facebook Channels. …
Promote The Listing On Twitter With Relevant Hashtags. …
LinkedIn Groups. …
Cross-Promoting With Other Agents. …
Take to Reddit Threads for Homebuyers. …
Pinterest Virtual Feature Sheet.

Where can I find real estate customers in India?

How to Generate Leads for Real Estate Business in India- A Guide for Every Agent!

Online portals.
Google my business.
YouTube.
Pay per click.
Facebook ads.
Content marketing for social media.
Website.
email marketing.

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How can I promote my real estate business in India?

8 Marketing Strategies for Real Estate in India

Know your Audience.
Professional Website.
Join Hands for Success.
Professional Photographer.
Virtual Reality and 3D Scans.
Power of Analytics & Insights.
Email Nurturing Strategy.
Target a niche audience.

What are the three most important things in real estate?

The three most important factors when buying a home are location, location, and location.

How do you convince a customer in real estate?

Seven tips for brokers, to convince tough home buyers

Strike the right balance between professionalism and friendliness.
Talk from experience, bank on your knowledge.
Be willing to listen.
Suggest alternatives.
Be ready with important tips for buyers.
Ask for reviews and recommendations.
Be available.

What is best practice in real estate?

Seven Real Estate Customer Service Best Practices And Principles For Agents And Firms

Respond quickly. …
Anticipate client wishes rather than just responding to them. …
Share information with clients—the more the better. …
Be patient when filling positions in your real estate firm. …
Completely nail your hellos and goodbyes.

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How much does SEO cost for a small business in India?

between Rs 5000 and Rs 25000

The SEO cost per month in India is between Rs 5000 and Rs 25000, depending on the services provided. With regards to SEO, this is the most often used price structure.

Who are SEO agencies?

An SEO agency is a company that develops and executes strategies that propel online content up in the search engine results pages (SERPs) to generate organic and qualified website traffic.

How long does it take to become successful in real estate?

The time it takes to train and get you up-to-speed before becoming a fully independent agent depends on the brokerage you choose, but you’ll want to plan on spending at least six months to a year in a training program. So, how long does it take to become a real estate agent? Likely at least one to three years.

How do you get 10 listings in 30 days?

Step 1: Publish Useful Real Estate Blog Posts.
Step 2: Stay In Touch With Previous Clients.
Step 3: Create and Share a One-Minute Video.
Step 4: Post on All Your Social Media Channels.
Step 5: Make Connections with Personal Outreach.

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Which is the best real estate website in India?

To make it easier for you, we are listing down the best real estate websites in India.

MagicBricks (Rent, Buy, Sell)
Zolostays (Coliving Website)
Makaan (Rent, Buy, Sell)
NoBroker (Rent, Buy, Sell)
OyoLife (Rent)
IndiaProperty (Rent, Buy, Sell)
Housing (Rent, Buy, Sell)
PropTiger (Rent, Buy, Sell)

How do I get real estate leads without cold calling?

8 Ways to Get Listings Without Cold Calling

Contact Your Sphere.
Re-Engage & Follow Up with Past Clients.
Attend Community Events.
Build Your Social Media Following.
Digital Prospecting with Facebook.
Strengthen Lead Referrals through LinkedIn.
Send Mailers.
Go Door Knocking.

How can I do digital marketing in real estate in India?

Building the brand. Creating an online presence is the first, most important step in digital marketing for real estate in India. …
Acquiring customers. Having an online presence won’t be fruitful if your potential customers are not aware of that presence. …
Drip email marketing. …
Influencer marketing. …
Customer engagement.

Who are real estate target markets?

What Is a Real Estate Target Audience? Your target audience is the demographic of people you are selling your products to. In real estate, these are the people that are going to be most interested in your homes and are most likely to buy them.

How do real estate leads generate digital?

How To Generate Leads For Real Estate Online

Get a professional website.
Know the best ways to reach potential home buyers/sellers in your local area.
Drive them to your website and then capture them as new leads.
Nurture every lead and continue to follow up with them.
… profit!

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How do I find my first real estate client?

8 Ways To Get Your First Listing Client!…. Real Estate Marketing

Friends & Family.
Popbys.
FSBOs & Expireds.
Website.
Open Houses.
Facebook/Instagram Lives.
YouTube Videos.
Networking.

How do I create a real estate blog?

How to Start a Real Estate Blog in 5 Easy Steps

Step 1: Getting Set Up. If you already have a website for your business, go ahead and add a blog through your web host or designer. …
Step 2: Create a Content Calendar. …
Step 3: Decide What to Write. …
Step 4: Write High-Quality Blog Content. …
Step 5: Assess, Learn, Improve.

Reference links to read:

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September 14, 2022by Sudhir TambeOptimization SEO52 comments

Real Estate SEO for 2022 in India

Are you tired of paying for a real estate website but not getting any traffic from Google? Many real estate agents are under the impression that when they launch a new website, it will “magically” be found by search engines. That is simply not the case. Many real estate websites get crawled but not indexed at all.

If you are a REALTOR or a local brokerage or real estate franchise, getting organic traffic to your website from is more crucial today than ever before.

What is Real Estate SEO? SEO for real estate is having your website organically show up in Google search results. Real estate SEO can be divided into two major sections: Local SEO, where your Google Business Profile is the result. This would be for searches such as “REALTOR around me“. The other type of real estate SEO is for searches such as *city* homes for sale. For these types of Google searches, a page on your website that displays local listings is what shows in the SERPS.

With the internet playing such a crucial role in real estate transactions in 2022, real estate SEO will only become more vital. In addition, the Coronavirus has shown just how important having a strong digital presence is. Not having your website found for commonly searched real estate terms, from people in YOUR area means you are missing out on a ton of business.

Unfortunately, many REALTORS do not know what is needed to organically rank their website. We will cover the basic steps for ranking a real estate website using real estate SEO best practices.

Need to organically rank your real estate website? Check out our SEO pricing packages.

How do I SEO my real estate website?

Understanding real estate search engine optimization can be daunting, we break it down for you…

DIY Real Estate SEO
Step by Step Guide
- Local SEO for REALTORS
- Real Estate Keywords
- Completing a Website Audit
- Meta Title and Description
- Mobile, AMP and Speed
- Leveraging Local SEO Tactics
- SEO for IDX Listings
- Getting Real Estate Backlinks
- Social Media Syndication
- Using Schema and Reviews in Your Marketing
Hiring a Real Estate SEO Expert

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The Guide to Real Estate SEO

Although real estate Search Engine Optimization is more competitive and has some unique challenges, many of the steps involved in ranking real estate websites are the same as traditional website search engine marketing.

DO NOT BELIEVE a Web Developer that claims to “include” SEO in your website build

Below is the step by step process that agents, brokers and franchises can use to get the organic search results they require for traffic and lead generation.

Below is not a list of real estate SEO tips but the full process to rank a real estate website.

The First Step is Local SEO

In 2022 more than ever, the first step in ranking your real estate website is getting the local SEO nailed down. Google has really been investing in their Google Business Profile infrastructure and have been constantly rolling out new features. They have even recently changed the name from Google My Business to Google Business Profile. We expect many new features in 2022 and you can keep up with new releases here.

It has been said a million times…”real estate is local”. That has never been more true then in the word of online real estate marketing.

The first step in establishing your local SEO is creating and claiming your Google Business Profile listing. This will officially tell Google about your brand, your business name, business address and business phone number. Digital marketing experts call that your NAP (Name, Address, Phone Number). A super important aspect of this process is ensuring that your NAP is consistent with your Google Business Profile account and your other online mentions such as Facebook, Twitter and of course, your website.

Verifying your GBP listing will usually require a postcard being mailed to the business address claimed. The postcard will contain a PIN – which you enter into GBP for verification.

Once your Google Business Profile account is created and verified, you will want to create/update citation accounts. Citation accounts are websites that reference your business online such as Facebook, Yelp, Yellow-Pages and Foursquare. There are literally thousands of potential citation/directory websites that you can put your business information on. We can not stress enough how important it is to insure that all citations have the identical NAP as you Google Business Profile listing.

Next Step is Keyword Research

Real Estate Keywords

Many of the broker provided, agent websites act as if adding “real estate keywords” as meta tags to your website will somehow make it magically outrank your local competition and even large real estate aggregates such as Zillow and Realtor.com. This is absolutely silly. Real estate SEO is much more than simply choosing your keywords. As a matter of fact, Google stopped looking at meta keywords as a ranking factor at all years ago.

That doesn’t mean that keyword research isn’t a major part of any SEO campaign and real estate keywords are no different. You need to have an understanding of what you want to rank for. That should be defined as the “main keywords” for any specific page. Do you want to rank for *your city* real estate or *your city* homes for sale? How many searches do the specific subdivisions in your area get?

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What Should be Your Real Estate Keywords?

The obvious key-phrases are simply *your city* real estate or *your city* homes for sale. In many instances, these can be the most searched keyword phrases but are not necessarily what keywords you should be going after.

Low Hanging Fruit Keywords

You will need to find specific key phrases that your potential clients are searching for that does not have a ton of competition. These may be unique terminology that your area uses such as “shotgun homes” in New Orleans or “Boston Brownstones”. If you dig deep and understand your clients intent, you can find some keywords that the big boys have not went after. Large portals such as Zillow create all of the pages automatically. This gives a definitive advantage to the custom built page with unique content. Finding some “low hanging fruit” should be your first step in your keyword research.

Keyword Research for the Real Estate Industry

True Real Estate SEO experts will look a little deeper than simple “homes for sale” type searches. You will also want to review latent semantic keywords to make sure you properly seed your content.

Your keyword research should include not only the obvious but every deviation of those keywords. For instance, *your city* + homes for sale should also include:

*your city + state abr* homes for sale
homes for sale in *your city*
homes for sale in *your city + state abr*
*your city* real estate
*your city + state abr* real estate
*your city* real estate for sale
*your city + state abr* for sale
real estate *your city*
real estate in *your city*
real estate for sale *your city*
all of the above with the state abbreviation
similar search phrases with subdivisions
similar search phrases with counties

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Each of these search phrases will have a different number of monthly searches, different levels of competition and ultimately the user (the person doing the search) will have a different intent.

With Google’s algorithm learning at lightning speed, today the correlation between keyword research and user intent is more important than ever. In 2021, Google BERT is used on nearly 100% of searches. BERT was a Google Algorithm update that leverages AI to better understand a search query.

Is there a different user intent if the search is *city* real estate vs waterfront condos for sale in *subdivision*?

Of course there is. The “real estate” search may be wanting statistics on the local market, or other general information on the real estate in the respective city. Where the “condos for sale” search is expecting to see active listings in the respective condominium complex.

Coming up with your specific set of real estate keywords takes time and a methodical approach.

Complete a Website Audit

Now that your local SEO is in place and you have a good idea of what keywords you would like to be found for, the next step is completing an SEO website audit.

For most of you, your best bet in the website audit process is to either use a free website audit tool like the one One Click SEO provides, you could also use specialty SEO tools like Screaming Frog, ahrefs, SEMrush or SERPed.

A more expensive, but more thorough option is hiring an SEO agency to do a manual audit. Depending on the size of your site, a manual SEO audit should start around $500 and go up from there.

Once you have the audit results, you now at least know where your website stands from the technical perspective. It is important to remember, there is no silver bullet for search engine optimization – to effectively rank any website, there are many parts that must all work in concert.

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Meta Titles and Descriptions

The next step is reviewing your meta headers on each page. Meta titles and meta descriptions are a very easy to update and important aspect of your on-page SEO.

The meta title for each page should include the main keywords you would like to rank. When you boil all of the content on the page down – you should end up with your meta title. The meta title for each pages should be somewhere between 10 and 70 characters long.

Your Meta Title and Meta Description is what people will see in their search engine results page on Google and other search engines.

Your meta description is slightly longer at 160-300 characters. The meta description for each page provides a quick description of what the page itself is about. The meta title plays an important part in the ranking of the page while a well written meta description will entice users to click on your site as opposed to the others in the search results.

Mobile Responsiveness and Site Speed

It is 2022 – by this time anyone who is even remotely serious about their website has already made it mobile friendly. In addition, this should be caught in your website audit too — but it is so important, we felt it still deserved its own section.

With more than half of the internet traffic in the world being from mobile devices, we even recommend building your real estate website Mobile First. A mobile first website is one that is built to be displayed on a mobile device and then adapted afterward to display on a desktop computer. This may seem like a minor difference, but from the web design perspective, it changes the entire process.

Another no-brainer is assuring that your website is as fast as possible. These two factors somewhat go together as the speed in which your website loads is even more critical for mobile devices. In addition to how the site is built, the hosting that is utilized for your website will play a large role in its speed. We have done extensive work to come up with the best WordPress hosting for SEO purposes.

AMP Pages for Real Estate

Another new technology that can be leveraged to speed up your real estate website is AMP. Accelerated Mobile Pages (AMP for short) is a process in which you create a stripped down version of your web page or blog to make it AMP compatible. AMP pages are then delivered straight from Google’s servers for lightning fast results. Having AMP pages on your real estate website for your blogs can provide a super fast experience for your readers. Its important to note — you generally cannot place real estate listings from IDX on an AMP page, so you will need to have those pages load fast without AMP.

SEO for IDX Listings

Anyone in real estate understands one of the main reasons that home buyers and sellers use the internet in the real estate sales process is to search for listings. The process of having real estate listings from other brokers displayed on an agents site is through the implementation of IDX or a VOW, with IDX being the dominant option. There is a long history of IDX and bringing listings online.

Most REALTORS working on their digital marketing will already have IDX in place, but is it implemented best for SEO purposes?

When you display an IDX listing on your website you are pushing out the same information as every other local real estate site with a RETS feed from the local MLS. Ultimately, that has everyone displaying IDX on their site is displaying duplicate content. Google looks at MLS listings as very low-quality content because it is not unique and is duplicated across the internet.

For the last 7 or so years, Google has been moving from a quantity of content to quality of content algorithm for ranking. Throwing out thousands of mostly duplicate content pages dilutes your QUALITY CONTENT that you should be pushing out of your site.

This can be avoided by creating a custom IDX display or augmenting the IDX data with other 3rd party information. This will have your IDX listings be somewhat different than other real estate brokers in your area. Another option for reducing the duplicate content issue when using IDX is to place the IDX property listings on a subdomain of the main website.

Looking to add IDX to your real estate website? You can save the $100 setup fee from IDX Broker by clicking here.

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Backlinks from Authoritative Real Estate Websites

The quality and quantity of backlinks that point to your real estate website is what shows Google that you are an authoritative source of quality information. There are different ways to acquire backlinks, but it is very important to remember that all backlinks are not created equal.

The more authoritative and relevant the site linking to you, the more powerful the backlink. If you have many spammy backlinks pointing to your website, that can actually be detrimental to your SEO. In addition, just because you have a link from a powerful real estate site doesn’t mean that it counts the same. As an example, you can have a profile page on Realtor.com, Zillow and many other large real estate sites – but that will bring little authority to your website.

Many will not have that link pass any “link juice” to you by using a rel=nofollow tag. Some go to great lengths to not have any outbound links showing. Even very powerful, real estate domains such as Zillow linking to your site from a profile page will have little impact your your real estate sites authority.

The Best Backlinks

The most authority is passed from otherwise powerful real estate websites from within the content itself. For instance, if Zillow were posting an article on their blog, and they were to mention the term “discount real estate brokers” and use that term as the anchor text and point to your site, that link would be very powerful in ranking for the term discount real estate broker.

Here are a couple of ways that you can create and sculpt your backlink profile.

Guest Posting
Study Your Competitors Backlink Profile
Content Marketing
Social Media Syndication of Original Content
Creating Citations for Local SEO
Finding Broken Backlinks From Sites You Want a Link From
Web 2.0 Sites

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Backlink creation is the single most important, and most challenging task of an SEO Agency or individual.

Much of what is done in the content marketing process is done to have other websites link to that content. So not only do you need content worth linking to, you need the process for getting that content in front of enough people to have them link to it.

With backlinks being the single most important factor for ranking on Google – it is also the single most abused process by many SEO agencies. In the past, simply a higher number of backlinks increased the authority and visibility of your website.

Today, mostly because of the abuse from SEO companies, Google looks very closely at every backlink. Although in the past, many found success with the creation of tons of back-links from just about anywhere, today too many backlinks from the wrong websites can hurt your search engine optimization efforts and even get you banned or de-indexed from Google.

Socially Syndicate Your Original Real Estate Content

You can not be a successful REALTOR today without a strong social media presence. Your social media accounts should post all of the community pages and blog posts from your real estate website. Most real estate agents post articles from real estate websites like ActiveRain, Inman or Realty Times to their social media accounts. Wouldn’t it make more sense to be pushing your own real estate content where they end up on your website?

All agents and brokers should have the following social media accounts:

Facebook Business Page
Twitter Page
LinkedIn Profile

There are many products that will assist you in socially syndicating your original content from your website. Hootsuite is a very popular content sharing application as is Buffer.

Schema for Real Estate Websites

Schema structured data is what tells Google and other web giants what your business is about. The schema on your real estate website should reflect if you are a real estate agency, real estate broker, real estate agent and so on.

The schema on your site should also contain your exact Name, Address and Phone Number also known as NAP. Other tags schema include your hours of operation, latitude and longitude of your office and what real estate markets you serve.

Implementing schema markup can be a little overwhelming for the novice webmaster. Most of the basic schema apps or plugins only implement the bare minimum (which of course is better than nothing). To get all of the appropriate tags set on your real estate website requires some programming knowledge.

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Aggregate Online Reviews from Past Clients

Most REALTORS, brokers and real estate teams are well aware of the power of the online review. Whether you get your reviews on Zillow, Yelp, Google or your own real estate website, you should maximize every testimonial.

For Google to recognize the copy as a review, all of your reviews should have the proper schema and an aggregate rating. Be careful, if you tag the reviews on your site incorrectly, it may look to Google as if you are copying an existing review and trying to get credit for two.

Hiring a Real Estate SEO Expert

It is possible to rank your website yourself, but because of the complexity and the unique challenges in real estate SEO – many choose to pay an expert. Because of the intense level of competition, you may find that the SEO pricing, when referring to the real estate vertical is higher than others.

Any traditional SEO agency may not be up to the task either. Just because they may have the SEO tools, they most likely do not have the real estate tech background to understand IDX (which will make up the vast majority of your content) as well as other unique aspects of real estate SEO. You really need to search out a real estate SEO expert. Understanding SEO is not enough nor is understanding the real estate industry. There are many specific rules and regulations when it comes to displaying listing data (IDX from your MLS) for instance.

In addition to understanding everything there is to know about traditional organic and local SEO, to be an expert in real estate SEO requires this list too!

Understanding of IDX and listings display
Working with MLS boards
Working with listing data
REALTOR board and MLS rules and regulations
Real estate lead generation
The real estate sales cycle
What marketing works for buyers vs sellers
Real estate business models and their value proposition
History of real estate online marketing
Real estate franchises vs independent brokers and their tool sets
Broker vs agent vs REALTOR
Proficiency in real estate CRMs
Understanding of real estate websites
Real estate agent and broker mentality

Keeping up with the hundreds of Google algorithm changes and being technically endowed is hard enough. If your online marketing partner is not proficient in the above list….they are NOT a real estate SEO expert!

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Is Real Estate SEO Hard?

Search engine optimization for real estate is substantially more challenging than in most online vertices. The challenge in good SEO for Real Estate is that it is dominated by the big, nationwide companies such as Zillow, REALTOR.com, Trulia and Homes.com.

After those authoritative websites, you are fighting the large brokers. You even have to fight with the Real Estate Franchises such as Keller Williams, Remax and Coldwell Banker.

Lastly, almost every agent has their own website — and in 2021, we have about 2 million active real estate licenses.

SEO for Real Estate by REALTORS

One Click SEO just doesn’t pretend to understand real estate marketing, our founder was a licensed real estate instructor for 8 years and has been a REALTOR for well over a decade. Even our content marketing manger has 20 years of running a real estate brokerage under his belt.

We understand real estate marketing from the inside out. With years of experience in all aspects of real estate technology from being one of the leading IDX experts in the country to creating websites for some of the largest real estate brands in the country, we understand real estate marketing.

One Click SEO understands that having your website show up for a search term that gets thousands of searches per month is the best advertising you can get for growing a brokerage and recruiting agents.

The name recognition for your real estate brand being squeezed between Zillow, Trulia and Realtor.com is a game changing experience for a brokerage. The website traffic and leads from your website is just the cherry on the top.

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Search Engine Optimization for Real Estate

We have specialized in SEO for Real Estate for over 18 years with powerful results. Working with some of the largest real estate brands in the country, focusing specificity on search engine optimization for real estate.

As Real Estate SEO experts, we look at search rankings as only one part of an overall Digital Marketing Package, all designed to provide an ROI from your web presence. All Search Engine Optimization takes time, because of that, we have devised a way to start delivering new leads immediately while growing your website’s SEO over time.

We utilize Google Ads to generate immediate traffic and leads while leveraging Facebook REmarketing to build your brand. Creating targeted traffic not only helps your SEO over the long term, but starts generating new seller leads immediately. The ongoing follow-up marketing on Facebook keeps your real estate brand top of mind for months after potential clients visit your website.

A Digital Marketer Who Understands Real Estate

You need a Digital Marketer that understands real estate. We have a deep history in real estate including: sales, brokerage ownership, training as a licensed real estate instructor, Board of Directors for multiple MLS’s including past President of one of the nation’s largest MLS’s and heading technology, strategy and internet services for some of the nation’s largest real estate brands brokers with over 5,000 agents.

We have also assisted dozens of smaller brokers with their digital marketing all across the US, Canada and Mexico.

One Click SEO (formally DEAN Knows) just doesn’t to pretend to understand real estate marketing, we have been deep in it for almost two decades. We understand that having your real estate website show up for a major real estate search term shows market dominance.

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September 13, 2022by Sudhir TambeOptimization SEO53 comments

SEO for Real Estate Developers in Mumbai: Benefits and Strategies for Residential Projects Agents

The way homebuyers search and purchase properties has changed considerably over the years. This can be attributed to an increase in internet penetration across Tier-2 and Tier-3 cities. A large number of homebuyers now search for properties as well as realtors online. Hence, whether it is a well-established real estate agency or a newly started company, everyone is trying to increase their visibility online. So how can you, as an agent, make your website stand out on the search engines? The answer is simple—SEO for real estate!

Search Engine Optimization (SEO) constitutes a number of tactics that can increase your brand’s visibility and attract a large audience. And the best part is, you don’t have to cold call or pay for ads to obtain buyer leads. With an excellent SEO strategy, your website can rank on the first page of search engines and you will start receiving un-paid or organic leads.

To make the process easier for you, here is a guide that will shed light on the importance of SEO and how it works. We will also share some of the tried and tested techniques that will drive traffic to your website through SEO.

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What is SEO for Real Estate? – SEO for Real Estate Developers

Let us understand the concept of search engine optimization by taking a quick look at the 3 important elements in this process.

Search Engines: Web-based tool that is designed to find information on the internet. Google, Bing, and Yahoo are examples.

Information Provider: Individuals or companies posting content on a specific niche.

Searcher: You were looking for an article that could explain SEO for real estate, and now you are here, reading it. But how did you find our article? This is where SEO comes into the picture.

Search Engine Optimization or SEO is a website optimization process that helps search engines rank content for a certain keyword.

How Does SEO Work?

There are 3 major elements of SEO: Crawling, indexing and ranking. Let us understand their relevance through the image given below:

While crawling and indexing is one part of the SEO for real estate, ranking is further based on-page and off-page SEO tactics. These methods have been elucidated in the coming paragraphs, but here is what you need to know about them:

On-page SEO: These are the actions that are taken on your website.

Off-page SEO for Real Estate: Actions that are taken outside your website to improve rankings.

Quick Fact: According to Sistrix, the average click rate for an article at the 1^st position in Google is 28.5%. The percentage, however, falls to 2.5% for an article at the 10^th rank. This proves that search volume is not the only factor that defines the overall ranking of your website. You also need to focus on areas such as page speed, user intent and requirements, link building, etc.

Benefits of SEO for Real Estate Agents – SEO for Real Estate Developers

SEO is one of the most important components of real estate digital marketing. With relevant keywords and up-to-date content, you can rank higher in search engines and generate leads organically. Enlisted are some of the benefits of SEO for real estate agents:

Traffic and Conversions

SEO for real estate is a cost-effective and reliable way of reaching your target audience. By laying emphasis on both on- and off-page techniques, you can attract the right set of audiences. For instance, using keywords like “new housing projects” will build traction, improve your search engine rankings, but may not necessarily attract local traffic. But if you incorporate a keyword like “new housing projects in Shalimar Bagh,” then the interested audience will check your listings.

Hence, you need to attract homebuyers using local SEO i.e. keywords that are location-specific. This SEO for real estate strategy may not increase the number of clicks, but it will definitely attract leads who are more likely going to contact you.

Brand Awareness

Using local and niche-based keywords and phrases, creating content that answers homebuyers’ queries, integrating social media with SEO for real estate, and focusing on referral links will push your website to the top of the search engine rankings. This will increase visibility, will lead to more clicks, and generate more leads!

Increases Domain Authority

To put it simply, domain authority (DA) defines how well your website ranks amongst the competitors in your industry or niche. Creating high-quality and SEO-optimized content plays a massive role in improving your DA. However, you also need to focus on eliminating toxic links, improving page speed, building new links, performing an on-page SEO audit, and actively sharing content on the right platforms.

Improves ROI

When it comes to click-through-rates (CTR) and lead conversions, SEO is a better and cost-effective real estate marketing technique. If your website is SEO optimized and has high-quality content, it will pop-up for most of the property related queries. This will enhance your brand visibility and more users would want to connect with you. Hence, your return on investments i.e. ROIs will improve.

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SEO for Real Estate: Strategies That Will Drive Traffic

SEO for Real Estate Developers

Now that you have got an overview of what SEO for real estate is and what relevance does it hold for real estate agents, here is a list of the best techniques that can boost traffic and improve conversion rates.

Conduct an SEO Audit

Before you develop an SEO strategy, it is important for you to examine where you are on the search engines and how well your pages are performing. But what is the relevance of going through a cumbersome and time-consuming process?

Performing an SEO audit is an excellent technique to identify untapped opportunities.
It helps you stay abreast of the latest changes in SEO for the real estate landscape.
You can assess the goals and conversion rates and tweak your strategies accordingly.
SEO audits assist in identifying technical and on-page SEO issues, keyword gaps, competitor website metrics, organic vs paid traffic, individual page metrics, etc.

Once you have figured out the gaps, here is what you can focus on:

Keyword Research for Listings

Although there are multiple factors to make your tailor-made SEO strategy successful, the keywords you choose for your real estate company will affect your search engine rankings. To attract organic traffic and quality leads, optimize your website for keywords that focus on local search intent. For example, you may want to target “new projects in R.K. Puram,” but there is a possibility that “4-bedroom house in R.K Puram” has more search volume. In addition to the above, you should also perform competitor analysis to extract relevant keywords and to identify keyword gaps.

Create SEO-optimized Content

After website audit and keyword research comes the content creation part. Unless you are writing on home improvement tips, follow three C’s—Concise, Clear, Correct—in content writing for real estate. Apart from incorporating keywords into the content, take advantage of the “People Ask For” and “Google Suggest” sections to improve the quality of your article. Always remember, your content should answer reader’s query.

Focus on Local SEO

When it comes to SEO for real estate, posting area-based content is an excellent strategy. This is because search engines, including Google, wants to provide readers with the most relevant information. For example, if you sell properties in Andheri, then you can publish content on local attractions, educational institutes, hospitals and civic amenities, shopping complexes and restaurants, and entertainment hubs in and around Andheri.

Online Tools to the Rescue

The competition is stiff and to win the race, you need to offer unique and enticing content to users. SEO for real estate is not limited to high-quality content but you can also provide online home loans and mortgage calculators to the audience. This is an excellent opportunity to engage with the clients and to create brand awareness.

Same Topic, Different Keywords

“Facebook real estate ads” and “real estate ads” both have the same context but the total number of searches, Google suggestions, and content type varies for both. This means that for a specific topic, you can target multiple keywords. This allows you to reach a large pool of audience with the right set of content.

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Say No to Black Hat SEO Practices

Techniques which improve your SERP rankings but violate the terms of services of search engines is called Black Hat SEO for real estate. While it may seem attractive at first, especially for newly launched real estate websites, but these practices can plummet your DA, invite penalties, and even result in site ban. Given below is a list of black hat practices which you need to stay away from:

Google algorithm is designed in such a way that it can identify plagiarised content in one go. Scraping content from another website and pasting it on yours is a complete no-no.
While incorporating keywords is essential to make your article search engine friendly, over-optimizing or “stuffing keywords” will invite penalties from Google.
SEO has an Invisibility cloak. Yes, you read that right!

Cloaking is yet another black hat SEO technique where the article content does not align with the URL or vice versa. Simply put, through cloaking, you are not providing the information which a user was looking for.

Add High-quality Pictures

Property images is essential in the real estate business, especially in the age when homebuyers have taken the online route. Virtual tools, 3D images, and videos are enticing and can attract more clients. But don’t forget to optimize the images for SEO as Google bots can’t process multimedia content.

Measure and Evaluate Metrics

Like every other business vertical, measuring and assessing SEO performance is also important. As easy as it sounds, there are an array of variables and metrics that needs evaluation. You can start by tracking the organic traffic on Google Analytics followed by examining the health of your backlinks. Apart from this, SEO for real estate also involves examining metrics like bounce rate, CTR, average time spent on a landing page, impressions and clicks, and domain authority.

SEO for real estate may sound easy to implement; however, with so many metrics to evaluate, preparing a concrete SEO map can be confusing. Our experienced team of professionals is here to take your real estate business to new heights. Want to know how? Book a free consultation session with us and explore ways to stay ahead in the game!

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September 13, 2022by Sudhir TambeOptimization SEO60 comments

Real Estate SEO | SEO for Real Estate Industry & Residential Projects in Mumbai – India

Real Estate SEO | SEO for Real Residential Projects in Mumbai – India

Real Estate SEO | SEO for Real Estate Industry & Residential Projects in Mumbai – India

Table of Contents of Real Estate SEO

What is Real Estate SEO?
Why Does Real Estate Need SEO?
What is Included in the Real Estate SEO Services Provided by Stan Ventures
How Our SEO Strategy for Real Estate Websites Will Skyrocket Rankings and Traffic
Deliverables within Our Real Estate SEO Services
Advantages of Doing SEO for Real Estates
Importance of Competitor Analysis While Doing Real Estate SEO
Importance of Keyword Research While Doing Real Estate SEO
Importance of Improving the User Experience While Doing Real Estate SEO
Importance of On-page Optimization While Doing Real Estate SEO
Importance of Website Content While Doing Real Estate SEO
Importance of Link Building While Doing Real Estate SEO
Importance of Local SEO Optimization While Doing Real Estate SEO
When Does Real Estate Need Help with SEO?

To sell more homes and properties, you’ll need to invest in the best SEO strategy. We can help you get closer to your dream as you focus on other areas of your business.

What is Real Estate SEO?

Real estate SEO refers to the optimization strategies that make your content and website readily available online. Specifically, these strategies turn your website into a credible and trusted real estate website with more organic traffic from clients and better rankings by search engines.

Why Does Real Estate Need SEO? – SEO for Residential Projects

You need SEO experts specializing in websites optimization in real estate because, despite your business’s profitability, there are many other important things you will need help with.

For example, you need real estate SEO experts for information on how to navigate the discriminatory housing regulations and for compliance with NAR advertising policies for digital advertisement.

A good real estate SEO team (and strategy) is also important because it allows you to develop more lasting relationships with new and prospective home buyers.

On top of all that, you need the best real estate marketing strategy to position your company or agency in the marketplace.

The other reasons for investing in real estate SEO are as follows:

Better ranking of your website on the search engines and ranking above the competition
Improved organic traffic from your target audience
Increase in the number of qualified organic leads
More inquiries and sales

What is Included in the Real Estate SEO Services Provided by Stan Ventures –

SEO for Residential Projects

Competitive analysis
Technical SEO audits and fixes
Optimization of your website content
Creation of new website content
Optimization of your content for local searches
Building backlinks/ inbound links

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How Our SEO Strategy for Real Estate Websites Will Skyrocket Rankings and Traffic

SEO for Residential Projects

Our SEO services will boost your ranking on SERPs and drive more traffic to your website, thanks to our comprehensive SEO services focusing on three main areas: content, SEO, and strategic backlink building.

Content Creation and Optimization – SEO for Residential Projects

We offer the best content creation and content optimization services to increase organic traffic to your website.

Content is a critical aspect of SEO because web pages with the relevant content will show up in search results, increasing organic traffic, leads, sales, and improved ranking.

The content created will be based on your target keywords, curated for optimal readability through proper formatting, and structured around the target keyword and the selected topic.

SEO/Optimization – SEO for Residential Projects

Search Engine Optimization or SEO for real estate websites is the standard optimization process that involves configuration and optimizing web pages and web content. The content is easily discoverable by online users looking for specific real estate content using search terms relevant to your website.

You could also think of SEO as the process that makes your real estate web pages easy for indexing by search engine bots or crawlers. These crawlers will find, scan, then index your site.

We offer complete On-page, Off-page, and technical SEO services to allow your webpages rank high on Google.

Strategic Backlink Building – SEO for Residential Projects

With backlinks being the unsung SEO heroes when it comes to raising your website’s credibility and improving your page rankings, we offer a strategic approach to backlink building.

We specifically focus on manual blogger outreach for authority backlinks, and we don’t use automated or templated emails to contact bloggers and other authority sites.

We also pride ourselves in enhancing backlink building by using citations and listings on some of the leading listing platforms for local SEO benefits.

Deliverables within Our Real Estate SEO Services – SEO for Residential Projects

Technical SEO
On-page SEO
Content optimization
Blogger outreach
Local SEO

All our SEO services come with total SEO support, along with end-to-end SEO management.

Steps We Follow While Doing SEO for Real Estate Website – SEO for Residential Projects

To ensure that everything is done right, we follow a specific approach when handling SEO for real estate websites. The six steps below summarize our real estate SEO processes.

Step 1: Finding and Analyzing Competitors

If you are wondering why you seem to be falling behind as your competitors soar, engaging the best real estate SEO team might be the best strategy. Our team will analyze the competitor’s ways, including looking at their keywords, backlinks, and content quality.

With the information gathered, we will develop better quality content and build an overall top-performing website to drive up organic traffic, increase qualified leads and sales.

Step 2: Technical SEO Audit

Technical SEO audits allow us to figure out how well your website is optimized to provide the best user experiences. By evaluating elements like indexing, site speeds, page loading speeds, hosting features, responsiveness, and the mobile-friendliness of your website, we get to refine your site elements to ensure the best performance.

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Step 3: Zero-Down on the Keywords

Keywords are important ranking factors in SEO, and you need to rank for the right keywords for your target audience to find your pages.

To ensure that the keywords you use correspond with the terms used by your audience in their online searches, we run comprehensive keyword research for a higher chance of your pages ranking high on SERPs.

Step 4: Optimizing GMB Listing

Google My Business listings are integral components of local SEO. They allow interested clients to find and walk into your office to receive the information they are looking for.

For your real estate business to show up among the companies listed on top of Google Search and Google Maps, we’ll optimize the details of your GMB listing with target keywords.

Step 5: Optimizing Content

Content optimization involves creating content and customizing that content in a way that makes it easier for online users to stumble upon your web pages.

In this case, we’ll incorporate the right keywords in the page titles, meta tags, meta descriptions, image and listing descriptions, and links. The right optimization and formatting ensure excellent results and improved ranking on search engines.

Step 6: Manual Blogger Outreach for Authority Link Building

Link building is important for building brand trust and making you an authority/credible real estate site.

Unlike other SEO guys, our approach is more targeted. Though it might not look like the easiest option, it promises better results in the long run because manual blogger outreach means that we’ll reach out to more credible sites.

Advantages of Doing SEO for Real Estates –

SEO for Residential Projects

Your real estate business needs SEO. Here are the reasons why:

SEO promises the best results in terms of number because you need organic searches for organic traffic, qualified organic leads, and sales.
Great SEO allows you to build brand trust and credibility with your audience.
Enhanced user experience
More engagements, traffic, and higher conversion rates
The best SEO practices are updated often, and you wouldn’t know when a strategy is outdated without an SEO company’s help.
SEO is an affordable, long-term digital marketing strategy
The SEO results are quantifiable

Importance of Competitor Analysis While Doing Real Estate SEO

Knowledge on how you stack up against the competitors and what you could do better than them can help you rank higher and attract more organic traffic and sales.

A competitive analysis allows you to identify the keywords to target and the backlinks you might want to consider. While the real estate industry is one of the largest industries out there, you need to keep in mind that you are all trying to get the lion’s share of the pie, which means using the best techniques to position yourself as the better brand.

Importance of Keyword Research While Doing Real Estate SEO

Keywords are crucial elements of SEO that determine what content you should be optimizing and how you can get more organic traffic.

The keyword research process allows you insights into commonly used search terms in the real estate industry. Using information from your competitors, such as search volumes, keyword difficulty, and search intent, you will find the best keywords to target and rank for because they promise the best results from your audience.

Keyword research also guides content optimization and content creation, as well as editing your existing site infrastructure.

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Importance of Improving the User Experience While Doing Real Estate SEO

Some of the strategies that will enhance user experiences on your real estate website include creating engaging content, having credible backlinks, a mobile-friendly site, and a website that loads up in under 3 seconds.

Great user experiences are important because your site users’ positive experiences will send positive signals to the search engines, showing that yours is a site to be trusted, hence higher ranking.

Excellent user experiences also mean more clicks. It also sends strong positive messages to search engines, which translates to higher rankings, more organic traffic, and, subsequently, more sales.

Importance of On-page Optimization While Doing Real Estate SEO

On-page SEO factors include page titles, content body, tags and meta description, and internal links.

Optimizing these SEO elements is essential in website and page ranking and the overall success of your brand. The optimization allows you to gain a deeper understanding of the search terms used by your target audience. It also ensures that you deliver the search results that meet your users’ intent.

But that is not all – On-page optimization is vital today because search engines are becoming more sophisticated.

Also, On-page SEO is essential because it allows search engines to understand your website and your website content better while also identifying its relevance to users’ search queries.

Importance of Website Content While Doing Real Estate SEO

As mentioned above, the optimization of your website content makes it possible for search engines (bots/crawlers) to understand the relevance of the content and website.

Therefore, website content is a crucial part of real estate SEO, and the one thing you need to do is make sure that your website boasts excellent content.
You need great content to drive up CTR rates high, and the high CTR will translate into a high ranking on SERPs because search engines love sites with many clicks.
Great content also makes it extremely easy for you to build backlinks. Good content means that the authority sites you wish to see linking to your site trust your brand. This will leave you with high-quality backlinks that will show you off as a trustworthy and credible site to the search engines.
And you must have great content for excellent user experiences and an easier way to incorporate keywords into your content.

Importance of Link Building While Doing Real Estate SEO

They build trust and credibility for your brand
Backlinks improve brand visibility
Improves organic traffic, and generates more leads, and more sales
Improves ranking on SERPs

Importance of Local SEO Optimization While Doing Real Estate SEO

Having local citations for your real estate business will give you more online visibility, improving your rankings on local searches, hence more traffic and higher sales
Local optimization involves the incorporation of on-page and off-page SEO strategies, and that results in an increase in traffic from the most relevant online searches
Citations and optimization for Google My Business will boost your site’s ranking
Better brand prominence and relevance through local link building
Local SEO makes for easy management of your business’ reputation.

When Does Real Estate Need Help with SEO?

Many instances call for SEO help for guys in real estate, and we’ll state only a few of them here:

You need real estate SEO help if your ROI is dwindling despite previous SEO efforts. The best SEO strategies often lead to higher ROIs. But if the SEO setup isn’t the best, you will struggle and need more help.

SEO help is also called for when you are sure that you cannot find the time to learn more about implementing the right SEO strategies. You need an expert to work out the complex elements of SEO and ensure that everything is in order.

You also need SEO help if you lack an SEO management system for your real estate business.

Lastly, our SEO services are essential for you if your advertising costs are too high.

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Our Top Search Keywords on Google Seach Engine

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September 11, 2022by Sudhir TambeOptimization SEO53 comments

10 Local SEO Tips to Improve Your Real Estate Websites

Competition is fierce in the real estate niche. Use these 10 tips to help build a strong SEO foundation – and dominate local search.

The real estate industry is highly competitive, especially in major cities.

From the solopreneur trying to make ends meet to the massive national conglomerates, everyone is out to do whatever they can to increase their visibility and get those listings.

Luckily for you, online, you don’t have to compete with hundreds of thousands of other real estate agents.

Since the area you serve is hyperlocal, you’re only competing with others in that same hyperlocal area.

Of course, depending on location, the competition may be more fierce, even among small businesses.

But, using local SEO gives you a fighting chance. As long as you know what you’re doing.

What follows are 10 tips to improve your real estate website so that it can dominate local search.

1. Start with an SEO Audit – SEO for Real Estate

Before you can figure out where you’re going, you need to figure out where you are.

An SEO audit helps to determine which pages are doing well and where you can make improvements.

Though performing an audit can be time-consuming, it serves as a benchmark for your progress and gives you the information you need to create a roadmap.

Does your site rank locally?
Are you getting any organic traffic?
Are you generating leads or converting clients?

If the answer to any of these questions is no, there’s a reason for it. The SEO audit can help you figure it out.

Key areas to focus on include:

Site Structure: XML sitemap, robots.txt, redirects.
Page Structure: Titles, meta descriptions, heading tags, alt tags, URLs.
Content: Structure, keyword and link placement, visual elements, duplicates, redirects, and canonical tags.
Links: Outbound and inbound links, interlinking with other pages on your site, broken links.
Usability: Accessibility, mobile-friendliness, site speed.

When you improve everything in these five areas, you should see an increase in your organic traffic.

Use Google Analytics to see which pages need the most attention, and use the Google Search Console to find issues that need to be fixed.

There, you’ll also find the Mobile-Friendly Test tool and PageSpeed Insights tool.

If you need help keeping track of all the things you need to do as part of your audit, take a look at this SEO audit checklist created by Search Engine Journal.

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2. Optimize for Search – SEO for Real Estate

With your audit results in hand, create a plan to address each of the issues.

A systematic approach is best, to ensure you don’t overlook anything.

After you’ve fixed the problem areas, look for other ways to improve your overall optimization.

Focus on:

Keyword research and analysis
SEO-friendly URLs
Optimization of titles and meta descriptions
Image optimization
Proper outbound and internal link placement
Broken links
Redirects
Site speed optimization
Content optimization
CTR and bounce rate optimization
Schema
Robots.txt
XML sitemap
SSL certificate
W3C validation

3. Make Sure Your Website Is Accessible – SEO for Real Estate

Everyone, regardless of disability, deserves to be able to access the internet with ease.

Screen readers help the visually impaired, but if the website isn’t built with accessibility in mind, the user experience suffers.

When most people think of the Americans with Disabilities Act, they don’t consider how it applies to online media as the law predated widespread internet access.

All businesses need to make sure their sites are ADA compliant, but this is especially true for real estate as agents are frequent lawsuit targets.

Basic guidelines for ADA compliance include:

Any media players or PDF documents should contain a link to where the necessary software can be downloaded.
Users must be notified of any invalid information entered. For instance, if a form requires an email address and the user fails to enter one, they must be alerted.
The website’s appearance doesn’t rely solely on color.
Buttons and links are clearly named.
Implementing a “skip navigation” function to ensure users can easily access the content.
All images need to contain alt text so that screen readers can read it.
Video content needs to have text captions.
Audio and video content need transcripts or descriptions.
Any audio that plays can be stopped immediately.
Page titles should describe the page content and not mislead users.
Users are notified of any time limits.
The site contains no empty links or heading tags.
“Em” and “strong” are used instead of “b” and “i” tags.
Headings appear in a logical order.
Users can use their keyboards to navigate the site.
Every page has language code in the header to identify the language the code is written in and should be read in.
Forms have both labels and legends readable by screen reader software.
Any automatic blinking, flashing, or scrolling can be disabled.
No strobe effects or rapidly flashing animations or color are present.
Any interactive elements do not significantly affect the layout or readability of the page.
Any keyboard focus should not lock on any specific element.
The site passes W3C HTML validation without major errors.

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To be fully ADA compliant, you must also ensure:

There are multiple ways to access the site’s pages.
When the window is resized to 200%, the text should remain in form without affecting the page layout or usability.
Menu and button order and presentation should remain consistent across the entire site.
Any live audio or video content should have text captions.
Images do not replace functions that can be achieved by text.
Only links are underlined.
Redundant links on the same page are eliminated or at least reduced.
The keyboard focus needs to be highly visible and clear all the time.
If the user encounters any input errors, suggestions to fix the issue are provided.
The contrast ratio between background elements and readable elements needs to be at least 4:5:1.
If the site uses multiple languages, the languages should be identified in the code of each page.

4. Optimize for Mobile Devices – SEO for Real Estate

More than half of global internet traffic (52%) comes from mobile devices.

That means, if you want to keep Google and your potential customers happy, your website needs to operate smoothly on smartphones and tablets.

When it comes to mobile optimization, the key areas to focus on are:

Responsive design
Page speed
Hosting speed
Homepage
Site navigation
Site search
Forms
Conversions
Usability

A responsive design automatically adjusts your site to fit any device’s screen, which is crucial for usability.

Fast page speed is important because if visitors have to wait too long, they’ll likely click back to the search results to find a more user-friendly site.

A general rule of thumb is to keep things as simple as possible.

The more a user has to navigate through to accomplish their goal, the less likely they will be to follow through all the way to the end.

The Mobile-Friendly Test tool will help you determine if your current site passes the test and present you with a list of issues that need your attention.

To speed things up, minify your code and optimize your images. Use an emulator to see how your content is displayed across multiple devices.

5. Add Your Site to Google My Business & Other Relevant Directories – SEO for Real Estate

A big part of local SEO focuses on local citations.

The more places where you have your site listed, with your name, address, and phone number consistent across all of them, the better.

Start with Google My Business, and keep your profile up to date.

Complete as much of the profile as you possibly can.

Spice it up with photos, videos, and other relevant content.

This can help you rank higher in Google’s local searches, and increases the chances you’ll rank better than sites like Zillow and Trulia, but don’t forget to sign up on those, too.

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Other directory websites to list your business on are:

Realtor.com
Yahoo Homes
RedFin
HomeSnap
Neighborhood Scout
Zoocasa
Local.com
Yelp
Yellow Pages
Manta
Better Business Bureau
Merchant Circle
Angie’s List
CitySearch
Yellow Pages
Whitepages

Do a quick search on each of the platforms you’re interested in using.

You may already have a business profile there that just needs to be claimed.

Once verified, you’ll have greater control over the information presented there.

Because people do a lot of research on these platforms, you’re not only boosting your SEO, but you’re also creating additional sales channels to increase lead generation.

6. Get Social – SEO for Real Estate

Social media won’t directly affect your search engine rankings, but it is still an important part of your digital marketing strategy.

Why?

It helps to:

Connect with your targeted audience.
Increase exposure.
Build authority, trust, and awareness.
Drive more traffic to your website.
Drive conversions.

Real estate businesses will have a hard time gaining online visibility without social media accounts.

It’s tempting to try to be everywhere on social media, but it’s better to choose a few platforms and do them well than to spread yourself so thin your content quality suffers.

Beyond Facebook, consider Instagram, Twitter, and Pinterest.

Use these social networks to share your blog content, videos, and other important information such as statistics, news, and more.

Use Instagram and Pinterest to promote your website with visual content.

Showcase the best sales opportunities on Facebook.

Whenever you share content on social, add local-focused hashtags and descriptions with geo-targeted keywords.

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7. Publish Useful Content on Your Blog – SEO for Real Estate

Having a blog on your website gives you additional opportunities to target relevant keywords.

As a small business, you have limited resources and cannot afford to compete with large enterprises so that’s why it’s important to prioritize the kinds of content you will include.

Your blog should be a mix of:

Informative Articles

These are the posts about your neighbourhood, such as:

Walkability.
Cost of living.
Social life.
Schools.
Crime.
Restaurants.

Describe the pros and cons of the neighborhood and provide unique perspectives.

Visual Content

This can include:

Images.
Video tours.
Virtual tours.
Live stream videos.
Infographics.

Interviews with Local Business Owners

Conducting interviews with local business owners can take some time, but it will be worth it.

These interviews give a unique perspective on your neighborhood and demonstrate to potential home buyers how nice your area is.

Business owners are likely to share these interviews on their social media platforms and websites to help bring awareness and increase your reach.

Before posting the content and sharing it, take a few minutes to optimize it for search engines.

Include the relevant geographic keywords in titles, headings and subheadings, meta descriptions, alt text, hashtags, and URLs.

8. Create Video Content – SEO for Real Estate

Content is often the easiest to produce, but if you can, you should invest in creating and optimizing video content.

It can help you distinguish yourself from the competition.

Consider:

Launching and optimizing a YouTube channel.
Consistently upload videos to that channel.
Share or upload your videos to your website and social media pages.
Run live streams on Facebook and YouTube to build a larger audience.

https://e7fca642620d07c509d6e2c9cc958e19.safeframe.googlesyndication.com/safeframe/1-0-38/html/container.html Need ideas for content you can create?

Try:

Open house videos.
Listings videos (10 Best Homes for Families).
Q&A live-streams.
Q&A Videos.
Virtual tours.

You can repurpose that video content to create other content to use on social media and on your blog so you can make it work for you in as many ways as possible.

Spend time optimizing your video content for local search.

Add your geo-targeted keywords to headlines, descriptions, and hashtags.

For accessibility, add subtitles and a transcript.

If you add the transcript in the description, it makes it easier for the search engines to crawl and index the content.

Include links to your social media profiles, website, and any related listings in the description, too.

9. Use Structured Data Markup – SEO for Real Estate

Structured data mark-up, or schema, helps Google and other search engines learn more about the kind of content on your page.

If your site to display rich snippets in search, you need to implement it where possible.

Real estate businesses can benefit from:

Real Estate Agent
Offer
Product
Place
Rent Action
Residence
Postal Address
Search Results Page
Web Page

What you’ll use depends on your site structure.

If you’re unsure of what to use or where to start, consult with an SEO professional.

Once you’ve added schema to your site, check it for accuracy with the Structured Data Testing Tool.

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10. Try to Earn Featured Snippets – SEO for Real Estate

Want to be featured at the top of the SERPs?

Featured snippets can be a game changer.

Grabbing a featured snippet can:

Increases traffic.
Attract users interested in your offers.
Improves your search ranking.
Increase conversion rates.

It can be difficult to earn them, and only a few businesses have them in local search.

Instead of trying to compete with major websites that may have already grabbed the spot, look for queries that don’t already have one.

However, keep in mind that Google doesn’t display the featured snippet with geo-targeted queries.

To compensate, you can:

Run a keyword analysis to find relevant, geo-focused long-tail keywords and phrases.
Place these selected keywords in high-quality content.
Structure and markup your content properly. Use question-focused heads and subheads, shorter paragraphs that could fit into a featured snippet section, H1-H2 tags, tables, lists, charts, images, etc.
Create a Q&A section on your site. Specific answers are more likely to be displayed as featured snippets, especially if they include images and lists.

Summary

Despite the fierce competition you’re up against in real estate, there’s still plenty of opportunities.

Using these SEO tips will help you dominate local search.

Investing in SEO with these strategies can help you rank well, even against the big names in the industry. If you’re not familiar with SEO, it’s best to consult with or hire a professional, to avoid making mistakes.

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Our Top Search Keywords on Google Seach Engine

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September 11, 2022by Sudhir TambeOptimization SEO54 comments

SEO for Real Estate in India | Real Estate Local SEO Guide for Mumbai | Digital Marketing for Realtors or Builders

How can I improve my SEO in real estate? – Real Estate Local SEO

What follows are 7 tips to improve your real estate website so that it can dominate local search.

Start with an SEO Audit. …
Optimize for Search. …
Make Sure Your Website Is Accessible. …
Optimize for Mobile Devices. …
Add Your Site to Google My Business & Other Relevant Directories. …
Get Social. …
Publish Useful Content on Your Blog.

Can I do SEO on my own? – Real Estate Local SEO

You can absolutely do SEO yourself or DIY SEO (Do It Yourself SEO). With some research and lots of practice, anyone can learn how to do SEO for their business. A quick way to get started with SEO is to enter your URL here and then focus your SEO efforts on the recommended action items.

What are meta keywords for real estate? – Real Estate Local SEO

Meta Keywords: You can think of meta keywords as the terms that you want to emphasize or reinforce on a page. For example, if you have a page on your website all about the town you offer your real estate services in, a meta keyword would be the name of that town!

Why is SEO important for Realtors? – Real Estate Local SEO

Higher ROI
SEO outperforms other marketing tactics in terms of click-through rates and conversions, so it’s typically much more profitable than other methods. As the number of people that turn to the web to search for a new home increases, SEO will continue to generate even more revenue for your agency.

Is SEO important for real estate agents? – Real Estate Local SEO

A realtor needs to have great SEO if they want their website to rank higher in search engine results, so it is important that you create a real estate blog with your best real estate tips.

What are the most searched keywords for real estate? – Real Estate Local SEO

Popular Keywords – Real Estate Keywords

home. 4090000.
realtor. 3350000.
houses for sale. 1500000.
mls. 1500000.
houses for rent. 1000000.
homes for sale. 450000.
property. 368000.
property for sale. 301000.

How many meta keywords should I use for SEO?

As a general rule, don’t use more than about 10 meta keywords for a single page.

How do I write meta keywords for SEO?

Guidelines for Using Meta Keywords Tags
Keep your list of keywords or keyword phrases down to ten or fifteen unique keywords or phrases. Separate the words or phrases using a comma. Do not repeat the words or phrases which you use. Place your most important words or phrases at the beginning of your list.

How do I drive traffic to my real estate website?

Here are five things you can work on now to improve search engine optimization (SEO) and your real estate website traffic.

Make your real estate website mobile. …
Target local keyword phrases. …
Blog regularly on your real estate website. …
Showcase your most recent articles. …
Include testimonials and reviews.

What is SCO in real estate?

SCO means Shop-cum-office spaces is a new way to invest your money in real estate or commercial property. SCO plots in Gurgaon are considered freehold commercial property where builders give and offer plots, space to clients to create their shop and office to build on that area.

What is PPC in real estate?

What Is Real Estate PPC? Pay-per-click (PPC) marketing is undoubtedly one of the most rewarding methods of lead generation in real estate. PPC advertising is an internet marketing model where you pay a fee every time one of your ads is clicked or viewed by a visitor.

What is local business SEO?

Local SEO is a search engine optimization (SEO) strategy that helps your business be more visible in local search results on Google. Any business that has a physical location or serves a geographic area can benefit from local SEO.

How does a search engine display relevant results on a SERP?

For every search, there are a bunch of similar searches that use different words. Google often displays these on a SERP under the heading, “People also ask” or “Questions related to [search term].” In recent years, the number of clicks on “related questions” results has been on the rise.

How can I increase my real estate listing?

6 Ways To Promote A Real Estate Listing For Free

Share The Listing On Your Real Estate Facebook Channels. …
Promote The Listing On Twitter With Relevant Hashtags. …
LinkedIn Groups. …
Cross-Promoting With Other Agents. …
Take to Reddit Threads for Homebuyers. …
Pinterest Virtual Feature Sheet.

How do I market my real estate listing?

Leverage Social Media. …
Amplify Your Listing’s Marketing with Advertising. …
Claim Listings on Major Portals. …
Send Mailers to Your Local Community. …
Create a Single Property Site for Your Listing. …
Share Listing Information with Other Agents. …
Brand Your Real Estate Listing Across Channels.

What is first step for on-page SEO?

Page content is the heart of on-page SEO. It tells both search engines and readers what your website and business are all about. The first step to creating high-quality content is choosing relevant keywords and topics.

How long does it take for Google to rank your page?

The majority of them managed to achieve that in approximately 61-182 days. By looking at this graph, you might think that, on average, it takes a page anywhere from 2-6 months to rank in Google’s Top10.

What is a backlink in SEO?

Links on websites other than your own that go back to a page on your website. Backlinks are also called inbound links because they represent another website’s traffic coming to your own site. The quality and quantity of your backlinks can help you rank higher in search engines such as Google and Bing.

How can I grow my real estate business faster?

Keep these tips in mind as you take your real estate business to the next level.

Be More Purposeful With Networking. …
Improve Time Management. …
Email Your Leads. …
Hire an Assistant. …
Let Go of Fear. …
Ask for Referrals. …
Don’t Be Afraid of Social Media.

How can I impress a real estate client?

Seven tips for brokers, to convince tough home buyers

Strike the right balance between professionalism and friendliness.
Talk from experience, bank on your knowledge.
Be willing to listen.
Suggest alternatives.
Be ready with important tips for buyers.
Ask for reviews and recommendations.
Be available.

What is SCO in digital marketing?

What Is Social Channel Optimisation (SCO)? SCO is the process of optimising your website content for social media. The main goal of SCO is to make your website more visible on various social networking channels, such as Facebook, Instagram, Twitter, etc.

What are the 4 types of real estate?

Four Major Types Of Real Estate Properties In India

1) Residential Real Estate.
2) Commercial Real Estate.
3) Industrial Real Estate.
4) Investing in Land.

How do I make my real estate business successful?

6 Tips To Help You Become More Successful As A Real Estate Agent

Enhance Your Knowledge Of The Market. …
Don’t Conform To Negative Stereotypes About Real Estate Agents. …
Team Up With Other Real Estate Agents. …
Find A Mentor. …
Leverage The Reputation Of Your Brokerage Firm. …
Use Technology To Streamline Your Business Practices.

Reference links to read:

Our Top Search Keywords on Google Seach Engine

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Real Estate SEO expert 'YGO Marketing Solutions' digital marketing company in Mumbai-India key points

September 1, 2022by Sudhir TambeOptimization SEO37 comments

Real Estate SEO expert ‘YGO Marketing Solutions’ digital marketing company in Mumbai-Thane-New Mumbai – India key points

Is SEO good for Realtors? – Real Estate SEO expert

Higher ROI

SEO outperforms other marketing tactics in terms of click-through rates and conversions, so it’s typically much more profitable than other methods. As the number of people that turn to the web to search for a new home increases, SEO will continue to generate even more revenue for your agency.

What are the 4 types of SEO?- Real Estate SEO expert

Image result for real estate project seo

Having cleared up the approaches to search engine optimization, we can now go through what the different types of SEO are.

On-page SEO (on-site SEO) …
Off-page SEO (off-site SEO) …
Technical SEO. …
Local SEO.

What are the 5 important concepts of SEO? – Real Estate SEO expert

Image result for real estate project seo

Through the remainder of 2021, it is essential to understand these five critical SEO concepts as we gear up for success.

Core Web Vitals. …
Mobile-First Indexing. …
Machine Learning and Automation. …
E-A-T. …
Knowledge Gap, Semantics, and Entities.

What type of SEO is best? – Real Estate SEO expert

Local SEO

Local SEO strategy for local businesses is one of the most important types of SEO as it helps the business become more visible in local search results on Google. Local SEO helps businesses reach the local audience by analyzing their behavior through trillions of searches.

Which is better SEO or SEM? – Real Estate SEO expert

With SEO, it can take months or even years, before your business begins to rank on the first page of search engines. And this is why SEM is better for testing than SEO… Because you can immediately turn SEM paid ads off and on, it’s a great strategy for testing.

What are keywords in SEO? – Real Estate SEO expert

Image result

Keywords are ideas and topics that define what your content is about. In terms of SEO, they’re the words and phrases that searchers enter into search engines, also called “search queries.” If you boil everything on your page — all the images, video, copy, etc.

What is an SEO strategy?

Image result

An SEO strategy is the process of organizing a website’s content by topic to improve the likelihood of appearing in search results. Essentially, it is the process you follow in order to maximize the opportunity to gain organic traffic from search engines.

What are SEO tools?

SEO tools provide data and alerts about the overall health and success of your website. They help uncover areas of opportunity and identify weaknesses or issues that may prevent you from ranking and earning visibility in the SERPs. Just as actual tools each have a specific role, the same is true in SEO.

Is SEO difficult to learn?

The answer is simple. Learning SEO is hard because there is a lot of information to read about search engines and how the optimization process works, and this can be overwhelming at first.

What are basic SEO skills?

Here are the top eight skills I look for when hiring an SEO.

Critical Thinking. …
Speaking & Writing Ability. …
Technical & Programming Skills. …
Social Skills. …
Analytics Skills. …
Data Skills. …
Drive, Motivation & Adaptability. …
A Sense of Humor.

How can I learn basic SEO?

6 Steps to Learn SEO for Free – Learn SEO at Home

Understand the goal of SEO. …
Master keyword research. …
Know the difference between on-page and off-page SEO. …
Learn to identify UX signals. …
Embrace SEO-friendly content creation. …
Start link building.

Why do real estate agents need SEO?

It’s no longer good enough to create a real estate website and publish quality content. Today, if you want to rank for important keywords that drive qualified leads, you need a proper realtor SEO strategy.

What is SCO in real estate?

SCO means Shop-cum-office spaces is a new way to invest your money in real estate or commercial property. SCO plots in Gurgaon are considered freehold commercial property where builders give and offer plots, space to clients to create their shop and office to build on that area.

How much should I pay an SEO expert?

How much can you expect to spend on SEO? If you are hiring a top-level SEO company to execute a local campaign, expect to pay $500.00+ per month. A national or international campaign will require a minimum budget of $2,500 to $5,000 a month. Some firms offer a “trial package” at a lower price, with no contract.

What is an SEO in real estate?

Image result for Real estate SEO expert

What is SEO for real estate? SEO is an acronym for search engine optimization, but in the real estate industry optimization efforts focus largely on winning at local SEO. Local SEO strategies rely on area-specific content and pages to increase geographic relevance.

How can I improve my SEO in real estate?

What follows are 10 tips to improve your real estate website so that it can dominate local search.

Start with an SEO Audit. …
Optimize for Search. …
Make Sure Your Website Is Accessible. …
Optimize for Mobile Devices. …
Add Your Site to Google My Business & Other Relevant Directories. …
Get Social. …
Publish Useful Content on Your Blog.

How do I drive traffic to my real estate website?

5 Ways to Drive Traffic to Your Real Estate Website

Make your real estate website mobile-friendly. …
Target local keyword phrases. …
Blog regularly on your real estate website. …
Showcase your most recent articles. …
Include testimonials and reviews.

Can I do SEO on my own?

You can absolutely do SEO yourself or DIY SEO (Do It Yourself SEO). With some research and lots of practice, anyone can learn how to do SEO for their business. A quick way to get started with SEO is to enter your URL here and then focus your SEO efforts on the recommended action items.

How much does Google charge for SEO?

How much does SEO cost in 2022?

Type	Cost
Cheap SEO	$500 to $3,000 per month
Mid-range SEO	$3,000 to $15,000 per month
High-end SEO	$15,000-$30,000 per month
Enterprise SEO	$30,000-1 Million + per month

How do you do digital marketing in real estate?

To jump-start your real estate digital marketing strategy, use the following 8 tips and tricks to get the results you’re seeking:

Develop an Email Campaign. …
Create a User-Friendly Website. …
Pay-Per-Click Advertising. …
Create and Post Valuable Blog Content. …
Host Virtual Tours. …
Create a Social Media Marketing Strategy.

How do Realtors get more exposure?

Below are some actions you can take to deliver excellence and increase exposure for your listing.

Stellar digital presentation. …
Interactive floor plans with accurate measurements. …
Photo gallery. …
Video walkthroughs. …
Aerial photography. …
Property description. …
‘Just listed’ social media push. …
Social media sphere.

How do I get more listings to show?

8 Surefire Ways to Get More Showings

Confirm the Listing Is Ready to Be Put on the Market. …
Market the Listing as Desirable. …
Think outside the Box and Use Technology. …
Make the Listing Easy to Show. …
Let Neighbors Know the Home is Available. …
Know the Market When Setting the Price. …
Offer a Competitive Buyer’s Agent Commission.

Is hiring a SEO company worth it?

Yes: For many businesses, it makes sense to use SEO as a long-term, ongoing strategy for generating revenue, because that’s what SEO does. Hiring an SEO company helps your business earn more from SEO by providing you access to advanced marketing tech, experienced SEO specialists, and more.

What is better Google Ads or SEO?

Key PPC vs. SEO take-aways
Improvements to SEO can help your website rank higher on Google Search by making it more relevant to users, while PPC ads like Google Ads are paid online advertisements which allow businesses and website owners like you to bid on the chance to show an ad next to searches on Google.com

How long does SEO take to work?

4 to 6 months

SEO RESULTS TIME FRAME
“Generally speaking, websites can see results in 4 to 6 months.” – SEO Mechanic. “Many SEO firms will tell you that it takes 4 to 6 months to start seeing results. That’s generally accurate, but bear in mind … SEO results grow over time.” – Forbes.

Why do realtors need digital marketing?

A real estate digital marketing company helps you grow website traffic, enhance brand reach, generate sales that turn into leads, and become an extension of your company. Make sure to research 3-4 agencies and learn about their process, how much they cost, and their minimum commitment period before deciding.

Why digital marketing is important in real estate?

Not only is digital marketing instrumental in reaching a wider audience, but it also provides a simpler way to interact with existing customers and lure in prospective clients. The behavior of customers has changed a lot when it comes to purchasing homes.

How can I get more sales in real estate?

How To Increase Sales In Real Estate

Offer virtual tours of your properties.
Organise a Facebook Live video on your Facebook page of the property.
If you’re selling multiple properties or a development, consider using a webinar.
Email your existing clients, for property investment potential and opportunity.

How do I get my real estate listing to stand out?

7 Tips to Make Your Real Estate Listing Stand Out

PROVIDE ACCURATE INFORMATION. Indicating accurate information regarding your listing is definitely an essential. …
ENGAGE WITH PROFESSIONALS. …
CONSIDER HOME STAGING. …
PRESENT A PLAN. …
HIGHLIGHT FEATURES. …
THE MORE PHOTOS, THE BETTER. …
KNOW THE KEYWORDS.

YGO Marketing Solutions – https://g.co/kgs/hkFbfc

Real Estate Digital Marketing Agency in Mumbai – India Tag

How to get Leads from LinkedIn for Real Estate Developers in India

How to get LinkedIn Leads for Real Estate Developers in Mumbai Thane New Mumbai & India

How to Set Up Your LinkedIn Real Estate Profile to Get More Leads in 8 Steps – LinkedIn Leads

1. Upload a Professional Headshot – LinkedIn Leads

2. Choose a Background Photo That Works With Your Headshot – LinkedIn Leads

3. Use Your Headline to Show off Your Real Estate Mojo – LinkedIn Leads

4. Write a Compelling Summary & Choose a URL – LinkedIn Leads

5. Fill Out Your Work Experience, Skills, Education & Accomplishments – LinkedIn Leads

6. Reach Out for Recommendations & Skill Endorsements – LinkedIn Leads

7. Create Eye-catching & Informative Content – LinkedIn Leads

8. Create a Home Valuation Landing Page – LinkedIn Leads

How to Build a Network on LinkedIn for Real Estate Leads in 5 Steps – LinkedIn Leads

1. Allow LinkedIn to Connect With Your Email Contacts Automatically – LinkedIn Leads

2. Use Clearbit Connect to See LinkedIn Profiles Directly in Gmail – LinkedIn Leads

3. Join Local LinkedIn Real Estate or Professional Groups – LinkedIn Leads

4. Use LinkedIn’s ‘Recommended for You’ Feature – LinkedIn Leads

5. Add a Public Profile Badge to Your Website & Email Signature – LinkedIn Leads

Basic LinkedIn Networking for Realtors: Degrees of Connection – LinkedIn Leads

1. First-degree Connections

2. Second-degree Connections

3. Third-degree Connections

Expert Tip: Invite Third-degree Connections to Connect for Free

Reasons Why LinkedIn is Great for Real Estate Leads

1. LinkedIn is Better Than Facebook & Twitter for Lead Generation

2. People Use LinkedIn to Network With & Vet Agents

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Best real estate lead generation ideas for realtors in Mumbai Thane New Mumbai – India

Best real estate lead generation ideas for realtors in Mumbai Thane New Mumbai – India

How do you generate the best leads in real estate? – Real Estate lead generation

6 Easy Ways for Real Estate Lead Generation

How do real estate companies generate leads in India? – Real Estate lead generation

The most common sources of lead are as follows:

Contact – YGO Marketing for Residential Property Sales

YGO Marketing – “Deliver Results”

How can I get free real estate leads in India? – Real Estate lead generation

How to generate real estate leads for free in 2021?

Contact – YGO Marketing for Residential Property Sales

YGO Marketing – “Deliver Results”

How can I get free real estate leads? – Real Estate lead generation

How New Real Estate Agents Can Get Leads for Free

How do I find real estate clients? – Real Estate lead generation

How to Get Clients in Real Estate: 8 Pro Tips

How do I get real estate leads without cold calling? – Real Estate lead generation

8 Ways to Get Listings Without Cold Calling

How do I get NRI leads for real estate? – Real Estate lead generation

Contact – YGO Marketing for Residential Property Sales

YGO Marketing – “Deliver Results”

How do I get real estate leads on LinkedIn? – Real Estate lead generation

How to Set Up Your LinkedIn Real Estate Profile to Get More Leads in 8 Steps

Contact – YGO Marketing for Residential Property Sales

YGO Marketing – “Deliver Results”

How do you generate paid leads? – Real Estate lead generation

Here’s a quick look at the 9 ways to generate sales leads online before we dive into each of them:

Contact – YGO Marketing for Residential Property Sales

YGO Marketing – “Deliver Results”

Do real estate companies give you leads? – Real Estate lead generation

Are real estate leads worth it?

Contact – YGO Marketing for Residential Property Sales

YGO Marketing – “Deliver Results”

Reference links to read:

Contact – YGO Marketing for Residential Property Sales

YGO Marketing – “Deliver Results”

Our Top Search Keywords on Google Seach Engine

Contact – YGO Marketing for Residential Property Sales

YGO Marketing – “Deliver Results”

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8 Ways of Digital Marketing to Boost Sales of Realtors or Real Estate Developers in Mumbai, Thane, Mew Mumbai – India

8 Ways of Digital Marketing to Boost Sales of Realtors or Real Estate Developers in Mumbai, Thane, Mew Mumbai – India

Real Estate and the Importance of Digital Marketing – Boost Sales of Real Estate

Contact – YGO Marketing for Residential Property Sales

YGO Marketing – “Deliver Results”

1. Develop an Email Campaign – Boost Sales of Real Estate

2. Create a User-Friendly Website – Boost Sales of Real Estate

3. Pay-Per-Click Advertising – Boost Sales of Real Estate

4. Create and Post Valuable Blog Content – Boost Sales of Real Estate

Contact – YGO Marketing for Residential Property Sales

YGO Marketing – “Deliver Results”

5. Host Virtual Tours – Boost Sales of Real Estate

6. Create a Social Media Marketing Strategy – Boost Sales of Real Estate