Succeeding in today’s digital retail world means much more than simply having a website and social media presence. Once you’ve decided to put in the time and effort to have your own website, you want to make sure it will help promote your business. This is where the world of Search Engine Optimization (SEO) comes in!
If you don’t have your own website yet, now is the time to get it going! Make it easy by using one of the most popular website/e-commerce platforms. Many of these platforms have templates to make the build process easy and will help establish your SEO right away by incorporating some of these tips. If you’ve had your jewelry business website for a while but want to see traffic growth – these tips will help you out!
SEO is complicated and will take time to understand and implement well. So if you can take away these key points, you’ll be ahead of many others in the game:
- Have a fast, well-functioning website that’s easy-to-use.
- Write your website copy as if you’re speaking with a person and let your keywords naturally flow in the writing.
- Optimize and use images/video to your advantage
- Have a digital presence off your website as well – Google Business, review sites such as Yelp, other trustworthy websites.
What is SEO?
SEO, or Search Engine Optimization, is making your website (and online presence in general) friendly for search engines such as Google, Bing, etc. Although there are a variety of search engines, most digital marketers focus on Google since they have over 90% of the worldwide search engine market. Undeniably, Google is the king of online searching.
Google has gone through several phases since its inception. Initially they ranked websites based on keyword usage. As you can probably imagine, this led to a lot of websites artificially ranking high because they would put keywords in random places that made no sense – some were even known for adding text in the same color as the background to secretly add the keyword even more. Over time, Google caught on and cracked down on this “keyword stuffing”. Today’s Google rankings care more about user experience than how many times you can fit a certain phrase into the text. Is your website fast? Mobile friendly? Providing the information or products a user is looking for? Is it relevant and updated? If so, it may be rewarded with higher rankings.
There are a lot of factors that play into the Google algorithm and they change frequently so we’re not going to go into too much detail on them. The most important things to think about are: Meaning, Relevance, Quality, Usability, and Context.
- Meaning: Google wants to understand the intent of a search. For example, if a user is looking to purchase something vs learning how to make it themselves.
- Relevance: Google determines if a webpage is similar to a search based on keywords used as well as if a site uses pictures/videos of the keyword. They also base it on similar searches from other users and how useful they found a webpage.
- Quality: This is where Google determines how reliable and trustworthy a source is. We’ll talk about backlinks a little later, but this is where having your website linked on other websites is useful – especially those that Google considers of high quality already.
- Usability: Google will make sure your site is easy to use in different browsers, on various devices, and if the pages load quickly even for those users with slower connections
- Context: Google uses a searcher’s location and past searches, as well as a person’s search settings, to show results relevant to them.
Using Local SEO Rankings for Your Jewelry Business
But how can a small jewelry business compete with the jewelry giants when it comes to SEO and online rankings? The short answer: You probably can’t. At least not with generic search terms targeting everyone across the country. This is where your local rankings will help your business.
Local SEO rankings help searchers find businesses in their area. They’ll still show the major chain retailers in your area, but if you optimize your own listings, you’ll be able to compete with them! You will need good SEO practices in place on your website for these local ranking tips to be most effective. So be sure to read our tips further in the article.
If you don’t have a physical location that customers can visit, skip ahead to our general website SEO tips.
Google Business Profile
For physical locations, your best SEO tool is the Google Business Profile. Fill out the profile as completely and descriptively as you can. You must have an address that a customer can visit during the hours you state in order to have this profile. Some businesses can hide their address by saying they service a specific area, but keep in mind that if Google decides your information is not accurate they may decide to suspend your profile. Don’t lie to Google. Google also doesn’t allow business profiles with the same address. If your studio or store is in a building with multiple businesses, you should have an identifier such as Suite – this is allowed. If you’re in a building that doesn’t have this identifier, you may want to contact Google support if you’re hoping to set up a profile.
Once your business profile is complete, this opens new and helpful doors on Google! When someone searches for a local jeweler, your business may appear in the “map pack” that precedes search results. This is a list of local businesses that Google has decided are physically close enough and digitally relevant enough to the search for a person to visit. Ideally, you’d want to be in the first 3 that show up. But searchers who click on “More Places” will see more of the top results. The better your business profile information, the more a potential customer will see. The more information they have, the more likely they’ll pick your business over another one listed.
On your own website, embed the Google Maps location of your business on the Contact page. This tells Google that the address is correct and trustworthy for their users! It also keeps potential customers on your site instead of having to search Google Maps again.
Other Online Directories
Google is most popular for searchers, but where do potential customers go when they’re trying to decide between multiple businesses? Review sites. Yelp being the most popular. Claim these pages! When a potential customer sees “claimed” and “verified by business” it instills trust in your business and the information they’re seeing on the directory listing. Often, they’re able to immediately go to your website, make a call, or get directions straight from the review site if it’s claimed. Make it easy on your customers.
You don’t have to hunt down every single listing that exists for your business (there are a lot of directory sites) but you should at least try to claim the most popular ones – do your own search and see which review/directory sites come up. Generally speaking, these pages are free, although you can choose to advertise on them to promote your business. There are services, such as Moz Local or Yext, that allow you to claim and control your business listing on all of the top directories from one dashboard. These are paid services, but you may find it worthwhile in order to fully interact with all of these directories. They’ll tell you which sites your business is currently listed on, what information is listed, and let you correct your information as needed as well as add your business to others.
Claiming these pages can also help your Google SEO! Google likes seeing that your business Name, Address, Phone Number (NAP) is the same across multiple sites. If Google has one address, Yelp has another, and another directory has a third – Google won’t like that.
SEO For Your Jewelry Business Website
Even if you have a physical location and use all of the local SEO tips above, you still need to have good website SEO for your jewelry business to rank well in those local rankings.
Let’s start by making sure your jewelry retail site is Google search friendly. If you play by Google’s rules, your site will perform well. If not, you risk your website having problems with searches. Number one rule: DO NOT KEYWORD STUFF. It’s an old tactic that Google now punishes. Their AI is smarter than most humans and understands contextual clues and paragraphs/sections as a whole.
Have a Good Website
If you’re using a platform like Shopify, you’re off to a good start! The top e-commerce platforms tend to follow the trends for quality and user-friendliness. What makes a good site? Right now, Google is focused on user-friendliness, speed, and mobile friendliness. Some other things to think about: Does your site have a helpful search function? Are your categories well-organized? Do you have filters available? Do your pages load quickly (we’re talking fractions of a second here)? Does your website look and run just as well on mobile devices?
In addition, your website should look nice. This may not directly affect SEO, but if your jewelry e-commerce site looks like it was built in 2005 it may affect your reputation with your users. The longer your users stay on your site, the better for your SEO. So someone visiting and immediately leaving because your website doesn’t look nice or run well isn’t going to help you. Platform templates are going to be fairly up to date with a sleek, modern look. However, if you’re using a custom platform or just haven’t done much with your overall brand look for a while you may want to consider changing it up. Check out our tips for creating your jewelry brand.
Fix Technical Issues
Your website should be clear of any major technical issues. Use the tools below to monitor your website for any technical issues and fix them if they come up. Broken links tend to be one of the biggest culprits. For example, let’s say you write a blog post that mentions and links to a specific piece of jewelry. If that piece is no longer available and taken off your website, that link is broken. Or if a URL changes, make sure you update any links. The tools below can help you identify and solve any technical problems. Your website platform may also have tools to help identify and fix these issues.
- Google Developer Tools (you don’t have to be a developer; they have simple tips for business owners as well)
- Google Search Console – this connects to your site and helps you understand any technical problems Google is having with it
A key point to remember when you’re optimizing your website is that Google is your friend – even though they also cause many of the changes. They want your site to run well and look good because they only maintain their reputation and make money when their users find exactly what they’re looking for. They also usually provide a generous heads-up for any major updates they plan to do so you can get ahead on making any changes to make sure your website is still in compliance when the new rules hit.
Do Keyword Research
You need to have an idea of the keywords that will best describe your jewelry business and pieces. For example, let’s say your jewelry collection is geared toward pet lovers. You have an assortment of dog and cat related pieces – maybe even horses or hamsters. Start by listing out phrases that describe your jewelry – more than one word. Dog jewelry, dog mom jewelry, etc. Keywords should be phrases. Don’t attempt to rank for the single word jewelry.
Trying to rank for a short, generic keyword is going to put you directly against the giants.
Be specific when you’re thinking about keywords. Think about what makes your jewelry unique and/or what someone might search when they want your designs. Google wants their users to be happy with the results, so think like a customer. Most likely, a customer isn’t going to search for a single word like jewelry – they’re going to have a specific person, theme, occasion, etc. in mind that will turn into a keyword phrase.
Next, pull up Google and type in some of these phrases. At the bottom of the page you’ll see a list of related searches. Do any of related terms work for your jewelry? Add them to your list!
Google has a keyword planner tool. You’ll need to setup a Google Ads account to access it, but it’s free and doesn’t require running any ads. In there, you can put in keywords related to your business or copy your website URL and Google will scan it to give you suggestions. You can also see what the search volume is for your keywords, so you have an idea of which ones are searched a lot or only a few times. Don’t rule a keyword out just because it’s not searched thousands of times. If it’s unique and fits your jewelry designs, go for it. Note that running ads will also help your SEO, however the success rate of running ads can be hit and miss so you’ll want to think about your budget and if you’re willing/able to spend this money. Budgets can run from small $50 campaigns to thousands of dollars for larger businesses.
The Keyword Conundrum
How do you use your keywords? As I said earlier: Do not keyword stuff. Don’t put your chosen phrases in every other sentence to make sure it’s on your site. You of course want to use your keyword, or similar variations, in your text (think: repeating dog jewelry 5 times versus adding in jewelry for dog lovers, dog necklace, etc. – Google will understand the context of your phrases being similar). Add your main keyword to your headers if it makes sense (I.e. your product name, which is typically going to be your largest header (H1 or H2 depending on how your shopping platform sets everything up). Put a keyword in your image alt tag and image file name (more on that below). Just remember that in any writing for your customer, write as if you’re speaking to them so your wording is natural. Then go back and see if you’ve used your keyword and add it in where it makes sense.
Whenever possible, you also want to assign different keywords to each page, otherwise you’re competing against yourself. Sometimes you may not have a choice based on how similar each jewelry piece is.
Have Good Product Descriptions
Once you know which keywords you want to focus on, incorporate them into your product names and descriptions on your website. If you create unique names for your pieces of jewelry, you will want to add a little more info in your description as people are most likely not going to search for that exact name. If you don’t name your jewelry pieces, don’t just put “necklace” as the product name. Let’s use this fox necklace as an example.
|Item Name:||Snowy Fox Enameled Necklace||Fox Necklace|
|Item Description:||The perfect gift for the fox lover in your life! This enameled pendant evokes the calmness of winter as the red fox enjoys the first fall of snow. Size: 1” x 1.5” Enameled copper pendant on 18” sterling silver chain.||Enameled fox necklace. Size: 1” x 1.5”|
Be descriptive! On the don’t side of this description, you only have a few very broad keywords for Google to associate with the product. On the do side we talk about a gift for fox lovers, a winter fox, a red fox, etc. But notice how it doesn’t say “fox necklace” 3 times? Google will be able to pick up on what the product is even if those words are not directly next to each other multiple times. It also gives the user a more detailed description of what exactly they’re looking at. If you offer customizations on a product, be sure to put that in the description as well.
And on the side of things that only Google will see, I’ve named the image with a detailed description as well. Had we left this as IMG_5216 Google wouldn’t be able to help us. Having a keyword optimized image name helps Google understand what that image, and therefore the page, is trying to show users.
You may also decide to look into setting up a Google Merchant account, where searchers can buy your jewelry directly from their Google search.
Setting up a Google Merchant account can increase your chances of product being seen at the top of the search pages.
If your e-commerce platform lets you edit and customize the meta description of a page, I’d highly recommend you do this. The meta description is what shows up in a Google search! Don’t stuff your keywords in, but write an enticing description that includes a keyword or two to encourage Google to show it and a user to click on it. Google may create their own meta description by pulling from information in your product description, but editing your meta description allows you to add extra detail that Google may pull into the search results.
Have SEO Friendly Content
Creating SEO friendly content for your jewelry business is a lot easier than you might think. Google loves seeing websites being updated because it shows you’re still an active brand and providing useful and relevant information or products.
One of the easiest ways to consistently update your website is to have a blog. You don’t have to post every day or even every week but try to have an active and updated blog. Your content can be short, informative, and entertaining. Unless you want to try ranking for an informative topic, your blog posts should be about 300-500 words. It may not drive a lot of traffic to your site, but it will keep it fresh and keep customers coming back (which helps your SEO!). Having informative blogs will also keep customers on your website longer. So even if there are a million other blogs about taking care of jewelry, write one for yours as well. Check out our tips for creating jewelry content.
Use good image SEO! Having high quality images signals to Google that your website is high quality. You can also optimize your images by including keywords in the image file name and adding alt tags. Alt tags are not necessarily visible, but they’re important for a few reasons. The alt tag of a photo is a description that’s generally only seen in the coding of your website. This is what Google reads when they crawl your website with their bots. The more descriptive the alt tag, the more it helps with your SEO. But they’re also used for accessibility purposes. When a sight-impaired user is on a website, they often use a screen reader to “see” the website. The screen reader will use this alt tag to read the image to the user. Again, the more descriptive the alt tag, the better. Being told an image is of a “necklace” doesn’t help a person. Being told an image is of an “enameled pendant with a red fox and snow flurries” gives the user a better idea of what the website is showing. Your website platform should have a way to add these alt tags when you upload images. Check out our tips for hiring a jewelry photographer or taking your own high-quality photos.
Contact Us Page
Google likes knowing that users can reach you if they have any questions. If you’re using a platform, such as Shopify, there’s likely a Contact page template you can use that is coded to tell Google what that page is. If you have a public address be sure to include it here in addition to your email and phone number.
Whether they’re on their own page or on each product page, having reviews available is extremely helpful for SEO since they help provide a better user experience. Using Google Reviews will also allow those reviews to show in the searches and listings. Many website platforms have ways to collect reviews on-site or additions/plug-ins to pull in reviews from sites such as Google.
Get Your Website Out There
Reach out to local businesses and organizations that might be willing to have your website and location on their site. The easiest option: your local chamber of commerce. They are there to support local businesses! Some chambers may provide free listings, charge, or require you be a member, so you’ll have to check with your own. Keep in mind that they may require you have a store front or other physical location where customers can go.
Do you participate in local events? If so, the organizers are likely willing to put your site on their event information pages. If it’s feasible for you,
Consider sponsoring or working directly with the organizers as you would be able to easily ask for your site to be listed. Also try submitting any stories of worth to your local paper. If you’re participating in an event, having a big sale, celebrating an anniversary – let your paper know and you’ll get a link there as well.
Why does this all matter? Google loves backlinks – or having your website linked from another website. Especially on reputable sites like chambers of commerce or news sites. If you work with a photographer for your jewelry photos, help each other out with links on each of your sites. Working with blogging influencers will get you backlinks as well. But be cautious of where your website is listed. Google doesn’t like websites that are created to just be a list of links as a way to get a lot of backlinks. But if your website is listed on directory pages or other reputable sites, it’s great for your jewelry business! This strategy is called linkbuilding and, when done well, can give your website more trust and authority with Google.
Have a Social Media Presence
Get your business on social media. Even if you’re not active on each platform daily, it helps your SEO. Facebook pages, Instagram accounts, and Pinterest posts can show up in Google searches! Optimize your profiles with your information and strategically work keywords into your profile. For example, don’t just say in your Facebook profile that you’re a handmade jeweler – tell searchers you “create handmade jewelry for the dog mom or cat lover in your life”. Social media creates more of an indirect effect on SEO, but it’s definitely good to get your jewelry business out there with more visibility.
If you have a physical location, make sure your business information is accurate on Facebook. This is one of the listings that can affect NAPs mentioned above.
Get (And Interact With) Reviews
Reviews are a great way to build trust with Google searchers. If customers leave reviews on Google, those may show up in the search results with your website – meaning people will see your (hopefully 5-star) reviews right on the search results page. Having reviews on your website also signals to Google that you are a trustworthy brand. The important thing is to respond to reviews – even the negative ones. Honestly, especially the negative ones. If a customer has a problem and leaves a negative review that is left unanswered, that won’t look good to potential customers. It will show them you don’t care about your customers’ issues. Check out our tips for responding to complaints. Of course, it’s also nice to respond to the positives with a thank you!
Having Google Reviews setup and encouraging your customers to leave a review can help your jewelry business ranking on searches. Notice that Google will also pull in reviews left on other sites sometimes as well.
Your website platform likely has a way to either gather reviews right on your site or a plugin to pull in reviews from sites such as Google. You may have to do a little bit of research on exactly what’s available to your website.
Use SEO Everywhere You Sell Jewelry
These basics of SEO for your jewelry business can be used pretty much anywhere online. If you sell on an online marketplace, your keyword research will help your products show up in those searches. Pinterest and YouTube also take keywords into account when displaying results on their sites.
Be it a small business or a level playing firm with larger competitors; a well-done website can be the game changer for the company. With fast changing times, the traditional jewelers of Kolkata are also adapting to the new ways of the Internet of All things (IoT). They are taking their store to a new level by giving their designs an online presence. There are plenty of website developers in India from where you can get your store revamped into a brand-new website. An e-commerce website can dramatically boost up your sales and increase your brand reach if you are a jeweler or manufacturer.
Many web development companies in India provide web designing, web page development along with proper page landing and traffic generation. Now you can create an online presence for your jewelry store and enjoy the profits of having one.
Here are the benefits of having an online jewellery store:
Satisfy your customers’ expectations
The fact of the matter is, today, consumers find it more convenient to shop online more than visiting brick-and-mortar stores. Recent statistics showed that about 50% of the total customers prefer online shopping.
If you want to game up your business’s prospect then make an out-of-the-box website that holds your brand story and where the customers can find you online, or else you will lose them to local competition that came up on a Google search directory for jewellery stores in your market area. In order to stay up the ladder in this competitive market having an online presence for a jewellery store and maintaining an up-to-date image with the popular shopping, trends have become a necessity. The best way you can ensure a satisfactory customer review is by getting in touch with the web development companies in India to create a dynamic website for your store.
Increase your reach
Many potential customers and clients cannot get to reach you physically but can quickly reach you online. Having an online store not only allows you to instantly access a global marketplace and reach customers from all around the world but can also help you draw comparisons with your market competitors by giving you the knowledge of the market trends and the ways by which you can improve your designs. The sales you’ll make through your online store can help you validate your Return of Interest (ROI) and boost your bottom line strategies.
Become available 24/7
One of the most effective factors of having an online store is that it makes your business accessible to prospective customers around the clock. Consumers will look through your online store for designs and data by browsing your inventory anytime during the day when it’s convenient for them. They might even make an online purchase without ever contacting you in person or on the phone; according to current statistics, by 2020, 85% of the customers will manage their relationship with the company without having to interact with any humans. Your online store keeps your business running regardless of the day or time. Many web development companies in India are therefore fast coming up with the rise of different industries including jewellery houses all across the nation.
Improve responsiveness and customer service
Customers always look for information and reviews about your products on your site before they make a purchase. Sometimes they are looking for answers to solve a problem with their purchase or if the product turns out to be a defective one or is not the product they ordered. Providing valuable information can be effective in your company growth and sales. The key to faster response time can get you more happy customers and return customers.
Raise your credibility
Your online jewellery store is an opportunity to show off your experience and knowledge of the gold and diamond jewellery business in the jewelry market. Use an ‘About’ page in your website to give your customers an insight about your brand history as a diamond retailer. Add information on how your jewelry is made, what types of diamonds you select, and about the materials or techniques that you use to create the jewelry designs. Using your online store to show your credibility and attract customers can make you hit as the most significant big box store.
Get your gold and diamond an online presence with the help of website developers in India and boost your profit margin effectively and increase your brand image from local to global.
The 50 Best SEO Keywords for Jewelry Stores in India
|Keyword||Avg. Monthly Searches||Competition|
|jewelry stores near me||2,01,000||High|
|jewelers near me||74,000||High|
|jewelry near me||60,500||Medium|
|kay jewelers near me||49,500||High|
|zales disney collection||33,100||High|
|kay jewelrs near me||22,200||High|
|walmart engagement rings||27,100||High|
|zales wedding rings||14,800||High|
|zales engagement rings||22,200||High|
|tiffany and co necklace||9,900||High|
|pandora store near me||12,100||Low|
|jewellery shop near me||6,600||High|
|kay jewelers engagement rings||14,800||High|
|costco engagement rings||9,900||High|
|tiffany and co bracelet||6,600||High|
|costco diamond rings||8,100||High|
|kay jewelers necklace||14,800||High|
|online jewelry stores||8,100||High|
|body jewelry near me||6,600||High|
|zales promise rings||8,100||High|
|jcpenney jewelry store||8,100||High|
|pandora jewelry near me||5,400||High|
|best jewelry stores||5,400||High|
|ross simons jewelry||6,600||High|
|kay jewelers wedding rings||6,600||High|
|zales jewelry store||5,400||High|
|walmart wedding bands||6,600||High|
|walmart jewelry necklaces||5,400||High|
|jewelry store near me||5,400||High|
|diamonds near me||5,400||High|
Utilizing the Top SEO Keywords for Jewelry Stores
The key to ranking well when it comes to the top SEO keywords for accountants lies within 7 key components.
1. Making sure that your website is mobile-friendly, fast, and secure.
2. Incorporating your SEO keyword into top search results related to Jewelry Stores.
3. Optimizing your website’s content, title tags, headings, and meta descriptions for your keyword.
4. Claiming and optimizing your Google My Business Profile completely.
5. Claiming and filling out your local directly listings with the same consistent NAP (Name, Address Phone Number).
6. Creating a key-phrase-optimized blog that contains high-quality content that is updated regularly.
7. Using photos and videos in your text that has been properly optimized with your SEO keywords for Jewelry Stores.
The Three Steps You Need to Take to Rank Well
Ranking your website to be the #1 search result in your area involves a number of key components, and executing those strategies correctly each and every time. As small business owners, we understand that our websites need to be optimized and indexed correctly, but here are the three main factors to consider.
Local SEO – Your website needs to be optimized for local searches. Local SEO helps you to target customers searching within a specific geographic location. This is important because 33% of all clicks, go to the top 3 search results on the 1st page of Google. So if you have optimized your website for local SEO, you will automatically guarantee yourself a share of 33% of all online searches for keywords relating to your business. Here at MarketKeep, we will do the work necessary to boost your ranking online.
Our first step is to determine which keywords will be the most valuable to your company. From there we create content based on these keywords to help entice clients. Our 3rd step is to optimize your Google Business Profile so that your business appears in local maps searches as well as general search results. Finally, we will tie it all together through Google Analytics, to ensure that you can track and monitor the success of your Local SEO campaign.
On-Page SEO – A big part of our SEO services for jewelry stores around on-page SEO. On-page SEO is the practice of optimizing each page of your website in order to rank higher in search results and earn more relevant traffic in search engines. That means optimizing each service you offer so that you can rank in the top search results not only for your companies names but important searches related to the services you offer as well. We will also work on optimizing your meta tag titles and meta tag descriptions so that they successfully articulate what your firm does.
Off-Page SEO –Have you ever noticed that when you search for your firm in one location versus another you might rank differently? That is directly related to what is called, your Domain Rating. That is how strong of a website you have organically. Our off-page SEO services for jewelry stores focus on finding high-quality websites to help link back towards your website. This link building strategy helps to ensure that no matter where you are searching from geographically, your website can be found in the top places.
YGOASO – YGO Marketing is a digital marketing agency for small businesses and start-ups based in Towson, Md. Our goal is to help small business owners plan, place, and optimize their digital marketing strategies. MarketKeep is proud to offer our clients the following services:
Website Design – As a website design company we build websites that represent you and your brand and instantly builds a connection with your customers online. To learn more about our website design capabilities please contact our website designers.
SEO Company – As a Maryland SEO Company, we partner with small businesses to help grow their organic presence online through on-page, off-page, and reputation management techniques. To learn more about our SEO services for small businesses please contact our SEO team.
Pay Per Click Experts – As your SEM Agency MarketKeep will plan, place, and optimize your SEM campaigns so that you are maximizing your SEM campaign. To learn more about our SEM Services please contact our SEM team.
Social Media Management – Tired of running your social media accounts on a daily basis? Not sure what to post? As your Social Media Marketing Assistants MarketKeep will plan, place, and optimize your social media strategies. To connect contact our Social Media Management Team today.
Local SEO – So many of us rely on our phones to find businesses and products that are close by. Don’t miss out on an opportunity to connect with customers in your backyard. As a Local SEO agency MarketKeep helps to position your business online to acquire Local SEO searches. Learn more by contacting our Local SEO Agency Team.
SEO – The Gem for your Jewellery business
Let’s say someone wants to present a necklace or a ring to their loved ones. Where would they go first? A majority of people will first go on the web to find a good jeweler. And where will you be among those jewelers?
Type a few words in the Google search bar like “jewelry store in my city” or “necklace store in (your city)” and there will be a list of hundreds of jewelry shops that appears in a search result. How will you be reachable to your customers among those hundred other shops? That is why SEO for Jewellery stores is important.
Why is it so important?
SEO stands for Search Engine Optimization. It is something that every E-commerce jewelry website handler should know. Otherwise, instead of making a profit, you will just sit in front of the screen and collect cyber junk. And as we say, brands should focus on what they are best at and outsource the rest to experts.
Your position in the search bar has a direct connection with your customers. Your position influences how many and how often the customers can find you on the web. SEO only affects organic search results on search engines. It ensures the quality of the traffic you get
Benefits of SEO-
With good SEO optimization, you can affect your website’s position driving more organic traffic to your site.
Seo is the practice of developing a website using on-site and off-site optimization tools to give your brand more value and authorization online. This way, your customers searching either for necklaces, earrings, or other jewelry items will be able to find your products before your rivals.
But the question arises, how to build a good SEO for Jewellery?
We’ve got quite a few techniques for that !!
How we increase SEO Rankings for Jewellery Store-
Conduct Keyword research for your Jewelry Website-
You must target important keywords so that your site appears in top searches in the jewelry business related to the company. Identifying the best and relevant keywords is vital for your site’s SEO Ranking.
Responsive Website Design-
Website Design is not just for soothing eyes. It is more important from the SEO point of view. Its need to be more responsive, faster, user-friendly, web applications, and filled with valuable content.
Integrate Jwelery Related Keywords
Integrate Keywords into some Page titles, Headlines, Body Tags, Meta Tags, Meta links, descriptions, etc. You must not use the keywords too much while integrating them. It makes a negative impact on the rankings.
Consider Customer’s Point Of View
SEO is quite a good thing, but it only works when the marketer of jewelry knows what the customer wants to buy.
Link building plays a very vital role in building up SEO Rankings. There are two types of linking.
- Backlinks –
Backlinks are the links of your page to other reputable sites. These backlinks help your site gain more authority and trust from search engines like Google.
- Internal Links –
- These kinds of links are on your page within your site only. These links help in holding your audience for a longer time on your website.
Website design, building, keywords, user-known all play an important role in SEO, but around 70% of the credits go towards off-site efforts through Linking and citation building.
Expected ROI from SEO-
We may expect far better outcomes from SEO-based approaches than from any other type of marketing. SEO helps a lot in increasing the audience for your website. It makes sure to bring more audience over time and keeping them glued to your website.