Increase organic app installs in India | App Marketing Service
App Store Optimization ASO Services in India | App Promotion
Enhancing The Visibility Of Your Mobile Apps
What is ASO?
App Store Optimization (ASO) is for mobile apps just like search engine optimization is for websites. It is the process of optimizing apps to increase their visibility on major app stores, such as App Store for iOS, Google Play for Android and Windows Store for Windows Phone. The higher the rank of your app in the app store’s search results, the higher the traffic to your app and more chances of getting downloads. As 63% of apps are discovered through app store searches, it becomes essential to get your app to the top.App store searches drive the majority of installs and our app store optimization services are designed to help you get the most out of this discovery channel.
App Store Optimization (ASO) is the process of improving the visibility of a mobile application developed on various platform namely OS, Android, Blackberry, Windows, and cross-platform application. Just like SEO is for websites, so as App Store Optimisation is for mobile apps, which means it helps in ranking of apps in App Stores leading to increased downloads. We create differences to your business requirements.
How Does Optimizing Your Mobile App Help Your Business?
Investing in ASO is one of the best strategies for increasing your organic download, that is, a user discovers your app in search results and decides to download it. 63% of people discover apps through search.
ASO improves your search ranking by helping to:
- Enhance your mob app visibility for increased download
- Improve your rank in various app store’s search results
- Drive more traffic to your app’s page in the app store
- Provide access to relevant and targeted users
Why ASO Matters Today
App Store Optimization (ASO) is a rather recent specialty in the world of digital marketing, because never before has the app market swollen to such a size that it’s become possible – and necessary – for businesses to exploit and use definitive marketing factors to bring their app to the top.
We here at YGOSEO utilize those marketing factors to bolster your application, increase brand visibility, multiply your download numbers and bring you as close to the top of your category as possible.
ASO isn’t an exact science just yet – but we’re among the pioneers who are working relentlessly to decipher every last possibility in the world of SEO for apps.
How does App Store Optimization Work?
App Store Optimization is a method of marketing your app.
In today’s high-tech world, people are experts enough and they know how to search for the specific things on the Internet using their mobile devices. When searching for an app in an app store, an average user takes 3-6 seconds to decide whether they want to download that app or not. If your app comes out at the top of the search results and has eye-catching visuals, great title and easy to understand description, then you can get them to download it. If your app is optimized by a professional ASO company like us, here is how you can benefit:
- Discoverability – Make your app discoverable in app stores
- Conversions – Increase visibility to drive conversion rates
- Downloads – Get more organic downloads with top rankings
- Acquisition – Enhance acquisition results at a low cost
Features of App Store Optimization Service
Our ASO strategy is based on understanding the customers, the competitive landscape of your app.
- Keyword Research for ASO: We inherently understand that both the Google Play store and the iOS App Store have different approaches to ASO. The App Store allows 100 characters while the Play Store allows 4000-characters to determine search results. We use proprietary tools to understand the language and keywords your customers are searching for, your competitors are targeting, and the ones that will drive the most traffic.
- App Title: The most important part of ASO, the App name or title, needs to be a balance between uniqueness, branding, and relevant keywords that drive search results. We recommend short titles, followed by a dash or vertical bar and select keywords for description.
- App Description: An app’s description should function as a call-to-action – describing what the app does clearly, its features, and compelling reasons to download it. Simple, concise and updated descriptions will drive downloads.
- App Reviews & Ratings: The most important factor in app rankings is volume and quality of reviews and ratings – encourage ratings and reviews from happy customers, either through prompts or incentives. We help analyse your existing reviews, increase the volume of positive-sentiment ratings, and leverage feedback to improve ASO.
- App Logo: First impressions matter, and so does your app logo! An attention-grabbing logo in bright colours, unique shape and/or simple imagery is a key part of your app’s branding. For e.g, take Instagram’s logo – it’s bright, it’s descriptive, and is easily recognizable.
- App Screenshots: Including screenshots and videos allow potential users to visualize your app and will drive downloads. Highlight the best parts of your app, its most popular pages, and its key features – this is your window display to the world! We love the screenshots that Snapchat has used – they accurately depict all that the app can do:
- App Publisher Name: Publisher name and reputation also drives app searchability – choose a publisher name that describes the types of apps you create succinctly. For example, the classic Angry Birds game is published by Rovio Entertainment:
- App Category: In the iOS App Store, you can pick a primary and secondary category for your app while in the Google Play Store, you can only pick one. Choosing a relevant category is extremely important to success – your app’s best fit, user mindset, and competitor categories are all valid considerations.
- Download & Retention: Post download, app engagement and retention are the next challenges to work on – a high quality app is only the first step. Introducing incentivisation, adding personalisation, asking and acting on user feedback, as well as frequent updates to the app will be value additions to the lifecycle of the app.
Advantages of YGOASO – ASO Services
- Promising and long term results
- Quality control and timely reports
- Maintain data security and confidentiality
- Proven and tested methodology
- USP – POC – Proof of Concept available
Why to hire YGOASO – ASO Service
- Improved app search results
- Increase in app ranking
- Help brand recall
- Increase in conversion
- Optimized Content and Data
- Rapid app comprehension
- Increase in app sales
- Improved search discovery
- Higher user retention
- Lower acquisition cost
- More app downloads
- Better app visibility
- Better app searchability
Contact us –
YGOASO.COM
+91-7506172142 (Calls & WhatsApp)
+91-7715997317 (Calls only)
sudhir.tambe@myb.co.in
myB Enterprises
YGOSEO is the outstanding app store optimization company offering best ASO service in India with POC – Proof of Concept, having practical knowledge to promote android app at top 3, 5 & 10 ranking on Google app store with maximum 200 of the keywords.
Improvement in App Ranking first, then Billing!
ygoaso.com
Most Effective Strategies for App Store Optimization (ASO) in India!
Strategies for App Store Optimization (ASO) in India: Globally there are billions of smartphone users, and that number steadily increases year after year, generating a huge market for the creation and purchasing of apps.
There are over four million apps that rank on the Apple App Store and Google Play Stores today, which means you’ll need to get strategic about marketing your app if you want to generate mobile downloads and engagement.
Here is 7 Strategies for App Store Optimization Guide (ASO) to boost the visibility and ranking of your app.
What is App Store Optimization?
App Store Optimization (ASO) are improvements made on an app download page to help your app to climb the visibility ladder and encourage more people to download it.
ASO is primarily focused on the world’s two leading app store platforms: the Apple App Store (iOS) and Google Play Store (Android).
If you are creating an app or already have one on the marketplace, ASO is crucial for standing out in a crowded app market.
“ASO is not a ‘one and done’ project, it needs continuous attention and consistent updates,” explains Emery.
7 Strategies for App Store Optimization (ASO) in India
There are seven basic principles for ensuring that your app is optimized for the app store.
Following these tips will help you effectively market your app, identify your top competitors, and take your app to the next level.
1. Use Relevant Keywords
Researching the right keywords for your audience is essential.
You will need to pinpoint what keywords your potential customers are searching for and ideally the keywords that your top competitors use.
Matching keywords with your customers’ needs will help them more easily find your app on the app store.
- Don’t use keywords unrelated to your app, it will penalize your ranking.
- Only use one form of a keyword (singular or plural).
- Do not use keywords that include the word “app” or your competitors’ brand names.
For help analyzing keywords, we recommend starting with Google Keyword Planner and migrating to app store optimization tools like Mobile Action and Sensor Tower.
2. Optimize Your Title & Description
Titles are the single most important metadata you can use to get more downloads.
Focus on writing a title that is under 25 characters so the entire title is visible on the app browse screen. A title should also be memorable to increase downloads. Using your company’s name and top keyword will make your app easier to search for.
Once you have chosen your title, try to search for your app. If there are thousands of results, your title isn’t creative enough.
The description should include as many relevant keywords as possible (without stuffing) in the first 250 characters. Anything after this initial description requires a “read more” click from the potential customer.https://ygoseo.com/app-store-optimization-aso-services-in-india/embed/#?secret=pX2xIxJNED
3. Include Compelling Icons & Screenshots
Compelling visuals can give you an edge in the app marketplace.
Choose an app icon that is easy to recognize and will be memorable for your brand. Aim to use different colors than your top competitors to eliminate any confusion from potential customers.
The majority of people will look at your screenshots before making the decision to download, so don’t skimp on these. We recommend using as many screenshots as the marketplace will allow you to upload.
Use a colorful template so your screenshots look professional and aesthetically pleasing together. The text should not be the primary focus. Include visual features that show how your app is more valuable than its competitors.
“Always be testing your creative; screenshots & preview videos. This will have a large impact on your ASO performance,” says Emery.
4. Add Video
Creating a video within your app’s page can increase downloads by 35%.
This significant increase is more than optimizing your title (15%) and visuals (30%). Every increase in downloads is also an increase in your rankings.
Since most people prefer to search and download an app within a few minutes, upload a video that showcases your app’s most valuable feature.
5. Research Your Competition
While understanding who your competitors are and their business strategy is important for any successful business, it is especially important in ASO.
Before adding your app to the marketplace, you should nail down the best category for your app.
Factors to consider when choosing a category include:
- the number of competitors
- the number of apps that are consistently updated
- how popular the category ranks (in downloads)
Once you have added your app to the marketplace, you will need to consistently monitor the top performing apps in your chosen category. See if their ranking changes when they add a keyword or change their metadata.
Do your best to rank new keywords before your competitors have a chance to. You will also want to track competitors that have a similar purpose, app features, and even apps that are simply using the same top keywords you are using.
According to App Tweak, a competitor analysis tool, you should be able to narrow your top competitors down to five so you can effectively manage a consistent ASO routine.
6. Build Backlinks
To build the best backlinks, your app should be actively linked on websites that are relevant to your app and have authority according to Google’s current algorithm standards.
Backlinks can be in text form or by image using the ALT (ALTernative text) tag.
While there is some controversy about the effectiveness of backlinks in regards to ASO, it is conclusive that quality vs. quantity is the preferred method of backlink success.
7. Drive Traffic (and Downloads) to Your App Store Page
Having a website that is SEO optimized to host your app information will allow you to drive traffic directly to your app store pages.
Utilizing this website for your app can also help you rank on Google, enabling those doing a simple web search for another option for finding and downloading your app.
You can also use paid app advertising to drive traffic to your app — such as Apple Search Ads (ASA) or Google Universal App Campaigns (UAC).
App Store Optimization Strategy
Mastery of ASO will not happen overnight.
However, if you spend a little time each day working on your app store optimization checklist, you will be pleased with the progress you can make.
Once you are comfortable with the traction your app is receiving, you can venture into promoting your app with paid advertising to further take advantage of ASO and increase your app’s market share.
Contact us –
YGOSEO.COM
+91-7506172142 (Calls & WhatsApp)
+91-7715997317 (Calls only)
sudhir.tambe@myb.co.in
myB Enterprises
YGOSEO is the outstanding app store optimization company offering best ASO service in India with POC – Proof of Concept, having practical knowledge to promote android app at top 3, 5 & 10 ranking on Google app store with maximum 200 of the keywords.
