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November 9, 2023by Sudhir TambeApp Store Optimization

Increase organic app Installs

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Increasing organic app installs (increase organic app Installs) involves a combination of strategies and tactics to improve your app’s visibility, appeal, and credibility. Here’s a summarized guide on how to achieve this:

Optimize Your App Store Listing:
- Use relevant keywords in your app title, subtitle, and description.
- Create an eye-catching and high-quality app icon and screenshots.
- Write a compelling, concise, and informative app description.
Leverage App Store Optimization (ASO):
- Regularly update your app to fix bugs and add new features.
- Encourage positive reviews and respond to user feedback.
- Localize your app for different regions and languages.
Content Marketing:
- Create a blog or content hub related to your app’s niche.
- Share useful content, tips, and guides on social media and in-app.
- Utilize SEO techniques to rank higher on search engines.
Social Media Marketing:
- Promote your app on popular social platforms like Facebook, Twitter, Instagram, and LinkedIn.
- Use engaging visuals and videos to demonstrate your app’s value.
Influencer Marketing:
- Partner with influencers in your app’s niche to promote your app.
- Ensure the influencers’ audience aligns with your target users.
App Referral Programs:
- Implement a referral system that rewards users for bringing in new users.
- Offer incentives like discounts, in-app currency, or exclusive features.
Email Marketing:
- Build an email list and send regular updates to your users.
- Promote new features, updates, and special offers.
Appropriate Timing:
- Launch or update your app during periods of high user activity.
- Capitalize on seasonal trends and holidays.
App Store Advertising:
- Use paid app install campaigns through platforms like Apple Search Ads and Google Ads.
- Set a budget and target specific keywords and demographics.
Community Engagement:
- Build a community around your app through forums, social media groups, and chat platforms.
- Actively participate in discussions and provide value.
App Store Reviews and Ratings:
- Encourage satisfied users to leave positive reviews and ratings.
- Promptly address negative feedback and resolve issues.
Networking and Partnerships:
- Collaborate with other app developers, businesses, or organizations in your niche.
- Cross-promote each other’s apps to tap into new user bases.
Analytics and A/B Testing:
- Use analytics tools to track user behavior and app performance.
- Conduct A/B testing to optimize various elements like app design, copy, and user flow.
User Retention:
- Focus on retaining existing users by offering a seamless experience.
- Regularly update your app with new features and improvements.

Remember, increasing organic app installs is an ongoing process that requires constant attention and adaptation. Combine these strategies to develop a holistic approach that suits your app’s unique characteristics and your target audience.

Increase organic app Installs – Optimize Your App Store Listing

To increase organic app installs, optimizing your app store listing is crucial. Here’s a summarized guide on how to do it effectively:

Keyword Research: Identify relevant keywords that users are likely to search for when looking for an app like yours. Use tools like Google Keyword Planner or App Store Optimization (ASO) tools to find these keywords.
App Title: Your app’s title should include the main keyword. Keep it concise, clear, and engaging. Consider adding a brief tagline to convey your app’s unique selling point.
App Icon: Design an eye-catching and memorable app icon that represents your app’s purpose and brand. It should be easily recognizable on small screens.
Screenshots and Videos: Use high-quality screenshots and, if possible, videos that showcase your app’s features and benefits. Highlight the most compelling aspects and add captions to explain the value.
App Description: Write a detailed and informative app description. Clearly communicate your app’s value proposition, key features, and benefits. Use bullet points for easy readability.
Keywords in Description: Incorporate relevant keywords naturally in the app description to improve search visibility.
Ratings and Reviews: Encourage users to leave positive reviews and ratings. Respond to user feedback and address issues promptly to maintain a positive reputation.
Category Selection: Choose the most appropriate app category and subcategory to make it easier for users to find your app.
Localization: Translate your app’s listing and content into multiple languages to reach a wider audience.
Regular Updates: Keep your app up to date with bug fixes and feature improvements. Frequent updates show that your app is actively maintained.
App Size and Performance: Optimize your app’s size and performance to ensure fast downloads and smooth usage.
A/B Testing: Experiment with different elements of your app store listing, such as the title, icon, and screenshots, to see what drives more installs.
Promote Your App: Utilize various marketing channels, such as social media, email marketing, and paid advertising, to drive traffic to your app store listing.
App Store Advertising: Consider running paid app store advertising campaigns to increase visibility and attract more users.
App Store Optimization Tools: Use ASO tools and analytics to monitor your app’s performance and make data-driven decisions to refine your app store listing.
User Engagement: Focus on user retention and engagement within the app to improve its ranking in app stores.
App Preview: If available, create an App Store Preview video to give users a better look at your app’s functionality.
Featured Graphics: Use promotional banners, if supported by the app store, to convey special offers or promotions.

Remember that app store optimization is an ongoing process. Continuously monitor and adjust your listing based on user feedback and changing market conditions to maximize organic app installs.

Increase organic app Installs – Leverage App Store Optimization (ASO)

Increasing organic app installs through App Store Optimization (ASO) involves optimizing various elements within your app’s listing on app stores to improve its visibility and attractiveness to potential users. Here’s a summarized overview of key ASO strategies:

Keyword Optimization: Identify relevant keywords that potential users might use to search for apps like yours. Incorporate these keywords into your app’s title, subtitle, and description.
App Title: Your app’s title should be concise, clear, and include a relevant keyword. It’s one of the most important factors for ASO.
Subtitle: Use the subtitle to provide additional information about your app. Highlight key features or benefits.
App Description: Create a compelling and informative description that not only includes keywords but also conveys the unique value of your app.
App Icon: Design an eye-catching, memorable icon that reflects your app’s purpose and brand. A great icon can make your app stand out.
Screenshots and Videos: Use high-quality images and videos that showcase your app’s features and benefits. Visuals play a crucial role in attracting users.
Ratings and Reviews: Encourage users to leave positive reviews and high ratings. Respond to user feedback and address issues promptly.
App Category: Choose the most appropriate category for your app. This can impact its discoverability.
Localization: Translate your app’s listing and keywords into multiple languages if you’re targeting a global audience.
App Updates: Regularly update your app to fix bugs, introduce new features, and keep it relevant. Frequent updates can improve your app’s ranking.
App Store Advertising: Consider running paid advertising campaigns on the app store to increase visibility. This may include featured placements or paid search ads.
Social Proof: Leverage your website, blog, and social media channels to promote your app. Positive external references and links can boost your app’s credibility.
Competitor Analysis: Study your competitors’ ASO strategies to identify what works and what doesn’t. You can learn from their successes and mistakes.
User Engagement: Focus on user engagement and retention to improve your app’s ranking. High-quality, engaging apps tend to perform better in ASO.
App Store Algorithm Changes: Stay informed about updates to app store algorithms, as these can affect your app’s visibility. Be prepared to adjust your ASO strategy accordingly.

By optimizing these aspects, you can increase the chances of your app ranking higher in search results, gaining more visibility, and ultimately attracting more organic installs. Keep in mind that ASO is an ongoing process that requires monitoring and adjustments to adapt to changing trends and user preferences.

Increase organic app Installs – Content Marketing

Increasing organic app installs through content marketing involves creating and promoting valuable content to attract users to download and use your mobile app. Here’s a summarized guide on this strategy:

Understand Your Audience: Start by identifying your target audience and understanding their needs, preferences, and pain points.
Keyword Research: Research relevant keywords and phrases that potential users might use to find apps like yours.
Content Creation: Develop high-quality content that provides value to your audience. This can include blog posts, how-to guides, infographics, videos, and more.
Optimize for App Store: Ensure your app’s listing on app stores is optimized with relevant keywords, compelling descriptions, and eye-catching visuals.
Promote on Social Media: Share your content on various social media platforms, engage with your audience, and encourage sharing to increase visibility.
Email Marketing: Use email campaigns to reach your existing user base and keep them informed about app updates, new features, and content.
Guest Blogging: Collaborate with industry influencers and websites to guest post content that links back to your app’s download page.
App Store Optimization (ASO): Continuously optimize your app’s listing on app stores for better visibility and conversion rates.
User Reviews and Ratings: Encourage satisfied users to leave positive reviews and ratings on app stores, as this can boost your app’s credibility.
Measure and Analyze: Use analytics tools to track the performance of your content and adjust your strategy based on data-driven insights.
Consistency: Maintain a consistent content marketing strategy to keep your audience engaged over time.
Paid Promotion: Consider using paid advertising to amplify your content’s reach, especially on social media and search engines.
Feedback and Iteration: Listen to user feedback, adapt your content and app based on their needs, and keep improving your strategy.

By following these steps, you can increase organic app installs through content marketing by attracting and engaging a relevant audience and optimizing your app’s visibility in app stores.

Increase organic app Installs – Social Media Marketing

Increasing organic app installs through social media marketing involves leveraging various social media platforms to attract and engage potential users without relying on paid advertising. Here’s a summarized overview of how to achieve this:

Understand Your Audience: Identify your target audience’s demographics, interests, and behavior on social media. This knowledge will help you create content that resonates with them.
Optimize Social Profiles: Ensure your app’s social media profiles are complete and optimized. Use compelling visuals, a clear description, and relevant keywords to make your profiles attractive.
Content Strategy:
- Create Valuable Content: Develop content that provides value to your audience, such as tips, tutorials, user stories, and behind-the-scenes looks.
- Consistency: Post regularly to keep your audience engaged and informed about your app’s updates and features.
- Visual Appeal: Use high-quality images and videos to make your content more shareable.
- Hashtags: Utilize relevant hashtags to increase the discoverability of your posts.
Engagement:
- Respond to Comments: Engage with your audience by responding to comments and messages promptly.
- User-Generated Content: Encourage users to create content related to your app and share it on social media.
- Contests and Giveaways: Run contests or giveaways to boost engagement and app visibility.
Leverage Influencers:
- Collaborate with influencers in your app’s niche who can authentically promote your app to their followers.
Community Building:
- Create and manage user communities on social media platforms or forums related to your app’s niche. These communities can foster user engagement and brand loyalty.
Analytics:
- Use social media analytics tools to track the performance of your posts and campaigns. Adjust your strategy based on the data to optimize results.
App Store Optimization (ASO):
- Optimize your app’s title, keywords, and description in the app stores to ensure it ranks well in search results.
Cross-Promotion:
- Promote your app through partnerships with complementary apps or businesses that share your target audience.
User Reviews and Ratings:
- Encourage satisfied users to leave positive reviews and ratings on app stores, which can boost your app’s visibility and credibility.
Monitoring and Adaptation:
- Continuously monitor your social media marketing efforts, adjust your strategy as needed, and stay up to date with trends and algorithm changes on the social platforms.

Increasing organic app installs through social media marketing is an ongoing process that requires a combination of strategy, creativity, and engagement to attract and retain users. It’s important to maintain a consistent and authentic presence on social media to build trust and loyalty among your audience.

Influencer Marketing

Increasing organic app installs through influencer marketing involves leveraging influencers to promote your app to their followers in a way that encourages downloads without the need for paid advertising. Here’s a summarized guide on how to do this:

Identify the Right Influencers:
- Find influencers who align with your app’s target audience and values.
- Look for influencers with a significant and engaged follower base.
Build Relationships:
- Establish genuine relationships with influencers. This may involve outreach, collaborations, or partnerships.
Understand Your App’s Unique Selling Points:
- Clearly articulate what makes your app special, its value proposition, and how it addresses user needs.
Craft Engaging Content:
- Work with influencers to create content that highlights your app’s features and benefits.
- Content should be authentic and resonate with the influencer’s audience.
Incorporate Call-to-Actions (CTAs):
- Encourage influencers to include effective CTAs in their content, guiding followers to download the app.
- CTAs should be compelling and easy to follow.
Track Performance:
- Monitor app install metrics during and after influencer campaigns.
- Analyze data to assess the impact of each influencer and the overall success of the campaign.
Optimize Campaigns:
- Use insights gained from tracking to refine your influencer marketing strategy.
- Adjust the approach as needed to maximize results.
Leverage User Reviews and Ratings:
- Encourage users to provide positive reviews and ratings on app stores.
- Positive reviews can boost an app’s visibility and credibility.
Utilize App Store Optimization (ASO):
- Optimize your app’s name, keywords, and description for better discoverability on app stores.
Engage with User Feedback:
- Respond to user reviews and feedback, addressing concerns and showing an active, caring developer presence.
Consistency and Authenticity:
- Maintain a consistent and authentic brand image throughout influencer campaigns.
- Authenticity is key in building trust with your audience.
Compliance and Disclosure:
- Ensure influencers disclose their relationship with your app as per legal and ethical guidelines.
- Transparent relationships build trust.
Legal Considerations:
- Be aware of any legal regulations regarding influencer marketing and app promotion in your region.
Budgeting:
- Allocate a budget for influencer marketing, considering both influencer fees and production costs.
Long-term Relationships:
- Building lasting relationships with influencers can lead to more sustainable and effective app promotion strategies.

Influencer marketing can be a powerful tool for increasing organic app installs, but it requires careful planning, tracking, and adaptability to be successful. Choose the right influencers, create engaging content, and be transparent about your relationship with them to achieve the desired results.

Increase organic app Installs – App Referral Programs

Increasing organic app installs through app referral programs is a marketing strategy that leverages existing users to encourage new installations. Here’s a summarized overview of this approach:

What Are App Referral Programs? App referral programs are marketing initiatives that encourage current users to refer your app to their friends, family, or contacts. In return, referrers may receive rewards or incentives.
Key Benefits:
- Cost-effective: Referral programs often cost less than other user acquisition strategies.
- Quality users: Referred users tend to be more engaged and loyal.
- Viral growth: Referral programs can create a viral effect, as users refer others who, in turn, refer more users.
Components of a Successful App Referral Program:
- Incentives: Offer attractive rewards for referrers and referees, such as discounts, in-app currency, or exclusive content.
- Easy sharing: Make it simple for users to share the app with their contacts through social media, email, or SMS.
- Tracking and analytics: Monitor the performance of your referral program to optimize its effectiveness.
- Communication: Keep referrers updated on their referral status and rewards.
Integration with App Design:
- Seamlessly integrate referral features within your app, such as share buttons, unique referral codes, or a referral dashboard.
- Use app onboarding to educate users about the referral program.
Promotion and Outreach:
- Promote the referral program through multiple channels, including in-app notifications, email newsletters, and social media.
- Leverage the power of influencers or brand advocates to drive referrals.
Measuring Success:
- Track metrics such as the number of referrals, conversion rates, and the lifetime value of referred users.
- Adjust your program based on data and feedback to maximize its impact.
Challenges:
- Fraud prevention: Implement measures to prevent abuse and fraudulent referrals.
- User engagement: Ensure your app offers a great user experience to encourage referrals.
Examples of Successful Apps:
- Dropbox: Gained immense growth through its referral program.
- Airbnb: Offered travel credits to both referrers and referees.
- Uber: Leveraged cash incentives for referrals.
Legal and Privacy Considerations:
- Ensure your referral program complies with relevant privacy and data protection regulations.
- Clearly communicate the terms and conditions of the program.
Continuous Optimization: Referral programs should be regularly updated and improved to remain effective and aligned with changing user preferences.

Increasing organic app installs through referral programs requires a well-planned strategy, a user-friendly app, and ongoing monitoring and adjustment to drive success.

Email Marketing

Increasing organic app installs through email marketing involves using email as a channel to promote your mobile app and encourage users to download it. Here’s a summarized overview of this strategy:

Build a Targeted Email List:
- Create a list of email subscribers who are likely to be interested in your app.
- Segment your list to send tailored messages based on user preferences and behaviors.
Craft Compelling Emails:
- Design visually appealing and mobile-responsive emails.
- Create engaging subject lines and email content that highlights the value of your app.
- Use clear and persuasive call-to-action buttons.
Leverage App Features and Benefits:
- Highlight the key features and benefits of your app.
- Include screenshots, videos, or infographics to showcase what users can expect.
Personalize Emails:
- Use personalization to address subscribers by their names and tailor content to their interests.
- Send personalized recommendations based on user activity and preferences.
Implement A/B Testing:
- Test different email elements like subject lines, visuals, and CTA buttons to optimize open and click-through rates.
Optimize Email Timing:
- Determine the best time to send emails based on your target audience’s behavior and time zones.
Use App Store Optimization (ASO):
- Optimize your app’s listing on app stores (e.g., Apple App Store, Google Play) to increase visibility and downloads.
Encourage User Reviews:
- Include a prompt in your emails for satisfied users to leave positive reviews on app stores.
Run Referral Campaigns:
- Encourage current users to refer friends and family to download the app, offering incentives for successful referrals.
Monitor Analytics:
- Track email campaign performance through analytics tools to measure the success of your efforts.
- Adjust your email marketing strategy based on data and user feedback.
Implement Retention Strategies:
- Continue engaging users after they’ve downloaded the app to reduce churn rates and improve organic growth.
Compliance with Regulations:
- Ensure your email marketing campaigns comply with relevant data protection laws and regulations, like GDPR or CAN-SPAM.

Remember that increasing organic app installs through email marketing is an ongoing process that requires continuous refinement and adaptation to changing user preferences and market dynamics. By following these steps and staying attuned to user feedback, you can drive more organic installations for your mobile app.

Appropriate Timing

Increasing organic app installs is essential for the success of any mobile app. Appropriate timing plays a crucial role in this process. Here’s a summarized overview:

Optimize App Store Listing:
- Before focusing on timing, ensure your app’s store listing is appealing and informative. This includes an engaging app icon, clear and concise description, high-quality screenshots, and user reviews.
Research Peak Usage Times:
- Analyze your target audience’s behavior to determine when they are most active on their mobile devices. This could vary by demographic and location.
Leverage Seasonal and Trendy Events:
- Time your app promotions to coincide with holidays, special events, or trends relevant to your app’s content or functionality. For example, a fitness app could target New Year’s resolutions.
Regular Updates and Feature Releases:
- Schedule updates and new feature releases strategically. This can help maintain user interest and attract new users, especially if timed with marketing campaigns.
Social Media and Influencer Marketing:
- Plan your app’s social media and influencer marketing campaigns to align with peak times when your target audience is most active online.
Push Notifications:
- Use push notifications judiciously and at times when users are likely to engage with their devices. Avoid annoying users with untimely notifications.
App Store Algorithm Insights:
- Keep an eye on any algorithm changes or updates made by app stores. Adapt your timing strategies to maximize visibility during algorithm-favorable periods.
Localized Timing:
- Consider time zone differences when scheduling campaigns. Ensure your app is promoted at suitable times for various geographic regions.
A/B Testing:
- Experiment with different timing strategies to identify what works best for your app. This can involve conducting A/B tests with various timing options.
Monitor Analytics:
- Continuously monitor app analytics to assess the impact of your timing strategies. Make data-driven adjustments as needed.
User Feedback and Reviews:
- Encourage users to provide feedback and reviews. Respond to reviews promptly and address user concerns, which can positively impact your app’s reputation.
Word of Mouth and Referrals:
- Encourage satisfied users to refer your app to friends and family, as this often happens during organic conversations.

In summary, appropriate timing is a crucial aspect of increasing organic app installs. It involves understanding your target audience’s behavior, aligning with trends and events, and consistently monitoring and adapting your strategies to achieve the best results.

App Store Advertising

Increasing organic app installs through App Store advertising involves several strategies and best practices:

Keyword Optimization: Ensure your app’s title, subtitle, and keyword fields are optimized with relevant keywords that potential users might search for. This will improve your app’s visibility in the App Store search results.
Engaging App Icon and Screenshots: Create an eye-catching app icon and screenshots that clearly convey the app’s value and features. These visual elements play a crucial role in attracting potential users.
Compelling App Description: Write a compelling app description that highlights your app’s unique selling points and benefits. Use persuasive language to convince users to download your app.
Ratings and Reviews: Encourage users to leave positive reviews and ratings for your app. High ratings and positive reviews can boost your app’s credibility and encourage more organic installs.
App Updates: Regularly update your app to fix bugs, introduce new features, and improve performance. Users are more likely to install and use apps that are actively maintained.
App Preview Videos: Create a short video showcasing your app’s functionality and features. This can help users get a better understanding of what your app offers.
App Store Localization: If your target audience is international, consider localizing your app store listing with translations and region-specific content.
Promotion on Social Media: Utilize social media platforms to promote your app. Share updates, engage with users, and encourage them to spread the word about your app.
App Store Optimization (ASO) Tools: Use ASO tools and analytics to monitor and adjust your app’s performance in the App Store. These tools can help you track keyword rankings, competitor performance, and user reviews.
In-App Referral Programs: Implement in-app referral programs that reward users for referring your app to their friends. This can significantly increase organic installs.
Collaborate with Influencers: Partner with social media influencers or bloggers in your app’s niche to review and promote your app to their followers.
App Store Ads: Consider running paid advertising campaigns within the App Store using Apple Search Ads or Google Ads. These campaigns can increase your app’s visibility and drive more installs.
App Updates and Changelogs: Regularly update your app and include detailed changelogs in your app store description to inform users about new features and improvements.
User Engagement and Retention: Focus on user engagement and retention strategies to ensure that the users who install your app have a positive experience. Satisfied users are more likely to recommend your app to others.
Data Analytics: Use data analytics to understand user behavior, identify pain points, and make data-driven decisions to improve your app’s performance and user satisfaction.
App Store Optimization Guidelines: Keep up with the latest guidelines and updates from Apple and Google regarding app store optimization to ensure your app complies with their policies.

By implementing these strategies, you can increase organic app installs through App Store advertising and enhance the overall visibility and success of your mobile application.

Networking and Partnerships

Increasing organic app installs through networking and partnerships involves leveraging relationships and collaborative efforts to boost your app’s visibility and downloads. Here’s a summarized overview of the key points:

Build Relationships: Establish connections with other app developers, influencers, and industry experts. Networking helps you gain valuable insights and support.
Cross-Promotion: Partner with other app developers to cross-promote each other’s apps. This can involve featuring each other’s apps within your user base.
Influencer Marketing: Collaborate with social media influencers or bloggers in your niche. They can review or endorse your app to their followers, driving organic installs.
App Store Optimization (ASO): Improve your app’s visibility on app stores through keyword optimization, appealing visuals, and informative descriptions. This boosts organic discoverability.
Content Marketing: Create high-quality, informative content related to your app or industry. This can attract organic traffic and drive app installs.
User Reviews and Ratings: Encourage users to leave positive reviews and ratings on app stores. Higher ratings and good feedback improve your app’s credibility.
Social Media Presence: Maintain an active presence on social media platforms. Engage with your audience and use targeted ads to reach potential users.
Email Marketing: Use email campaigns to reach out to your existing user base. Keep them informed about updates and encourage them to refer your app to others.
Referral Programs: Implement referral programs that reward existing users for bringing in new installs. Incentives can encourage them to share your app.
Community Building: Create and nurture a community around your app, where users can interact, share experiences, and provide support.
Partnerships with Brands: Collaborate with non-competing brands or businesses that share your target audience. Joint marketing efforts can help attract new users.
Data Analysis: Continuously analyze user data to identify sources of organic installs and adjust your strategy accordingly.
App Updates: Regularly update your app to keep it fresh and engaging. Frequent updates can bring back existing users and attract new ones.
Offline Events: Attend relevant industry events, conferences, or meetups to network with potential partners and users.
ASO Tools: Utilize ASO tools and analytics to track your app’s performance and make data-driven decisions for improving its visibility.

By combining these strategies and adapting them to your app’s specific needs, you can increase organic app installs through networking and partnerships, ultimately growing your user base and improving your app’s success.

Analytics and A/B Testing

Increasing organic app installs involves leveraging analytics and A/B testing to optimize your app’s visibility and user acquisition strategies. Here’s a summarized overview of these concepts:

Analytics:
- User Behavior Analysis: Utilize analytics tools (e.g., Google Analytics, Firebase Analytics) to understand how users interact with your app. This includes tracking user paths, session durations, and in-app actions.
- Conversion Funnel Analysis: Identify where users drop off in the conversion funnel, such as during registration or checkout, and optimize those steps.
- User Segmentation: Segment users based on demographics, behavior, or preferences to tailor marketing efforts and user experiences.
A/B Testing:
- Purpose: A/B testing, also known as split testing, involves comparing two or more variations of an element (e.g., app icon, description, UI layout) to determine which one performs better in terms of user engagement and conversion.
- Key Elements to Test: Test app icons, screenshots, app store descriptions, pricing, and any other element that can influence a user’s decision to install.
- Iterative Improvement: Continuously run A/B tests and make data-driven decisions to refine your app’s presentation and functionality.
Optimizing for Organic Installs:
- App Store Optimization (ASO): Optimize your app’s title, keywords, description, and screenshots to improve its visibility in app stores, which can lead to more organic installs.
- Quality Content: Ensure your app provides value and a great user experience, as positive reviews and ratings can boost organic installs.
- Incentivized Referrals: Encourage existing users to refer your app to friends and family through referral programs or incentives.
Social Media and Content Marketing:
- Leverage Social Media: Promote your app on social media platforms to reach a wider audience and engage with potential users.
- Content Marketing: Create informative and engaging content related to your app’s niche, driving organic traffic and installs through content marketing efforts.
User Engagement and Retention:
- Engagement Features: Include features that keep users engaged, such as push notifications, in-app messaging, and personalized content.
- User Retention Strategies: Implement strategies to retain existing users, as loyal users can become advocates and drive organic growth through word-of-mouth.
App Performance and Speed:
- Optimize Performance: Ensure your app runs smoothly, as poor performance can lead to negative reviews and deter organic installs.
- Fast Load Times: Apps that load quickly tend to have higher user satisfaction and are more likely to be recommended.

In summary, increasing organic app installs involves a combination of data-driven decision-making, A/B testing, and optimization strategies. By understanding user behavior, improving app store visibility, and providing a positive user experience, you can enhance your app’s organic growth.

User Retention

Increasing organic app installs and user retention are two crucial factors for the success of a mobile app. Here’s a summarized overview of how to achieve these goals:

Increasing Organic App Installs:

Optimize App Store Presence:
- Use relevant keywords in the app title, description, and metadata.
- Create an appealing app icon and screenshots.
- Encourage positive user reviews and ratings.
App Store Optimization (ASO):
- Continuously analyze and refine your ASO strategy.
- Keep an eye on competitors and adapt accordingly.
Content Marketing:
- Promote your app through blog posts, videos, and other content.
- Leverage social media to create awareness and engage potential users.
Influencer Marketing:
- Collaborate with influencers in your app’s niche to reach a wider audience.
App Referral Programs:
- Implement referral programs that incentivize users to invite friends.
App Updates and Bug Fixes:
- Regularly update your app with new features and fix any issues.

User Retention:

Onboarding Experience:
- Create a smooth and engaging onboarding process.
- Highlight key app features and benefits.
Personalized User Experience:
- Use data to tailor the app experience for individual users.
- Send personalized notifications and recommendations.
Feedback Mechanism:
- Encourage users to provide feedback and act on their suggestions.
- Use user insights to make data-driven improvements.
Engaging Content:
- Regularly provide fresh and relevant content or features to keep users engaged.
Push Notifications:
- Use push notifications strategically to re-engage users and inform them about updates or events.
Customer Support:
- Offer excellent customer support to address user concerns and issues promptly.
Gamification:
- Implement gamification elements to make the app more interactive and enjoyable.
Retention Analytics:
- Continuously monitor user behavior and retention rates to identify trends and areas for improvement.
User Segmentation:
- Segment your user base and target specific groups with tailored marketing and engagement strategies.
A/B Testing:
- Conduct A/B testing to refine app features and notifications based on what works best for user retention.

Remember that a holistic approach is necessary for long-term success. By combining strategies for increasing organic app installs with effective user retention efforts, you can create a sustainable user base and maximize the value of your app.

increase organic app Installs

Increase Android app installs or downloads Here are some detailed steps you can take to increase app installs or downloads.

Conduct keyword research to identify relevant and high-volume keywords for your app.

Optimize your app title, description, and metadata with targeted keywords.

Create an attractive and compelling app icon and screenshots that showcase your app’s features and benefits.

Encourage positive reviews and ratings from satisfied users.

Engaging App Description:

Write a clear, concise, and compelling app description that highlights the unique selling points of your app.

Focus on the benefits and value your app provides to potential users.

Use bullet points, formatting, and visuals to enhance readability and engagement.

App Reviews and Ratings:

Encourage satisfied users to leave positive reviews and ratings on the app store.

Respond to user reviews, addressing any concerns or issues promptly.

Implement in-app prompts or incentives to encourage users to rate and review your app.

App Localization:

Translate your app and app store listing into multiple languages to target a broader audience.

Consider localizing keywords and optimizing your app for specific regions or countries.

App Promotion:

Leverage social media platforms, blogs, forums, and communities to promote your app.

Collaborate with influencers or bloggers to review or endorse your app.

Run targeted advertising campaigns on social media platforms or through mobile ad networks.

Content Marketing:

Create high-quality content related to your app’s niche or industry.

Publish blog posts, tutorials, videos, or infographics that provide value to potential users.

Optimize your content for search engines to increase organic visibility.

User Acquisition Campaigns:

Utilize paid user acquisition campaigns on various platforms, such as Google Ads or Facebook Ads, to reach a wider audience.

Set clear goals, define target demographics, and optimize your campaigns based on performance metrics.

App Updates and Bug Fixes:

Regularly update your app to fix bugs, introduce new features, and improve user experience.

Notify existing users about updates to encourage them to engage with the app again.

Utilize release notes to highlight the improvements and encourage users to update.

App Referral Program:

Implement a referral program that rewards existing users for referring new users to download your app.

Provide incentives such as discounts, in-app currency, or exclusive features to motivate users to refer others.

App Store Ads:

Consider running paid app install campaigns within the app store itself.

Promote your app through app store search ads or display ads to increase visibility and downloads.

Remember, increasing app installs or downloads is an ongoing process that requires continuous monitoring, analysis, and optimization. Experiment with different strategies, track key metrics, and iterate based on user feedback to improve your app’s performance and grow its user base.

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App Store Optimization (ASO)- Increase Android app installs

App Store Optimization (ASO)– Increase Android app installs

Increase Android app installs: App Store Optimization (ASO) is the process of optimizing mobile apps to rank higher in the app store search results and increase their visibility and organic downloads. It is similar to search engine optimization (SEO) but specifically tailored for mobile app stores like Apple’s App Store and Google Play Store. ASO aims to improve the app’s discoverability, attract more relevant users, and ultimately drive more app installations.

Here are some key aspects and strategies involved in App Store Optimization:

App Title: Choose a clear and descriptive app title that includes relevant keywords. It should be concise, memorable, and reflect the app’s purpose.

App Keywords: Include relevant keywords in the app’s metadata, such as the app title, subtitle, and keyword field. Conduct thorough keyword research to identify popular and relevant keywords that your target audience is likely to search for.

App Description: Craft a compelling and informative app description that highlights the key features, benefits, and unique selling points of your app. Use relevant keywords naturally in the description, but make sure it reads well and is engaging to users.

App Icon: Create an eye-catching and visually appealing app icon that accurately represents your app’s branding and purpose. A well-designed icon can attract users and encourage them to click on your app listing.

App Screenshots and Preview Videos: Include high-quality screenshots and preview videos that showcase the app’s user interface, features, and functionality. Use captions and annotations to highlight key features and benefits. Visual assets should be optimized for different device sizes and orientations.

App Ratings and Reviews: Encourage users to leave positive reviews and ratings for your app. Higher ratings and positive reviews not only improve the app’s reputation but also influence potential users’ decision-making process.

App Localization: If your app targets users in multiple regions or countries, consider localizing the app’s metadata, including the title, keywords, and description. This helps your app appear in relevant searches for users in different languages and regions.

App Updates: Regularly update your app with bug fixes, feature enhancements, and performance improvements. App stores favor apps that are actively maintained and provide a good user experience.

App Category and Subcategory: Choose the most appropriate app category and subcategory that accurately represents your app’s purpose and functionality. This helps users discover your app when browsing through specific categories.

App Promotion and Marketing: Implement marketing strategies to promote your app outside of the app store. This can include social media marketing, influencer collaborations, content marketing, and paid advertising campaigns.

App Store Analytics: Utilize app store analytics tools to track and measure the performance of your app. Analyze metrics such as downloads, user engagement, conversion rates, and keyword rankings. This data can help you make informed decisions and optimize your ASO strategy over time.

Remember, ASO is an ongoing process that requires continuous monitoring, testing, and optimization. Keep track of industry trends, user feedback, and changes in the app store algorithms to stay ahead of the competition and improve your app’s visibility and conversion rates.

Increase app downloads

App Store Optimization (ASO): ASO involves optimizing various elements of your app’s listing on the app store to improve its visibility and search rankings. This includes optimizing the app title, description, keywords, screenshots, and app icon. By incorporating relevant keywords and compelling visuals, you can attract more users and increase app visibility.

Compelling App Description: Craft a clear and concise app description that highlights the unique features, benefits, and functionalities of your app. It should be engaging, persuasive, and capable of capturing the attention of potential users. Clearly explain how your app solves a problem or meets a specific need, and why users should download it.

Eye-Catching App Icon: A visually appealing and memorable app icon can significantly impact download rates. Design an icon that stands out from competitors, reflects your app’s purpose, and conveys its core features. Ensure it is simple, recognizable, and scalable for various screen sizes.

App Ratings and Reviews: Positive ratings and reviews are crucial for convincing potential users to download your app. Encourage satisfied users to rate and review your app by implementing in-app prompts or reminders. Respond promptly and professionally to user feedback, addressing any issues or concerns raised, which can help build trust and enhance your app’s reputation.

Social Media Promotion: Leverage the power of social media platforms to promote your app. Create engaging content, such as screenshots, videos, or teasers, and share them across relevant social channels. Collaborate with influencers or industry experts to amplify your reach and generate buzz around your app.

App Preview Videos: Create a compelling app preview video that showcases the key features and functionality of your app. This video can be added to your app store listing, shared on social media platforms, or used in promotional campaigns. A well-crafted video can captivate users and drive more downloads.

Incentivized Referrals and Viral Loops: Encourage your existing users to refer your app to their friends and family by offering incentives such as discounts, exclusive content, or in-app rewards. Implement referral programs or viral loops within your app to incentivize and track user referrals, which can lead to a significant increase in downloads.

App Localization: Consider localizing your app to reach a broader audience. Translate the app’s text, descriptions, and keywords into different languages to make it more accessible and appealing to users in various regions. Localizing your app can greatly increase its discoverability and appeal to users worldwide.

App Promotion Campaigns: Invest in targeted advertising campaigns to promote your app. Utilize platforms such as Google Ads, Facebook Ads, or mobile ad networks to reach your target audience effectively. Use precise targeting options based on demographics, interests, or device types to maximize the impact of your advertising efforts.

App Store Featuring: Aim to get your app featured on the app store’s front page or in curated lists. This can significantly boost visibility and increase downloads. Reach out to the app store editors, pitch your app’s unique selling points, and consider partnering with app store optimization agencies that have connections with app store teams.

Continuous Improvement: Regularly update and improve your app based on user feedback and emerging trends. Providing consistent updates and enhancements can encourage existing users to stay engaged and attract new users who appreciate the commitment to improving the app’s functionality and user experience.

Remember, increasing app downloads requires a combination of effective marketing strategies, optimization techniques, and continuous iteration based on user feedback. It’s essential to monitor and analyze the results of your efforts, iterate your strategies accordingly, and adapt to the ever-evolving app landscape.

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A Complete Guide to App Store Optimization (ASO)

A Complete Guide to App Store Optimization (ASO) from start to finish so you can improve app visibility & downloads.

In Q1 2021, there were 3.48 million apps available for Android users on Google Play — and Apple App Store has approximately 2.22 million apps in place for iOS users.

The dilemma marketing teams face today is not whether to invest in apps to engage with their audience, but how they can enable people to discover their apps in the first place.

This is where app store optimization (ASO) is so important.

In this article, you’ll learn:

What is app store optimization?
How to achieve higher rankings within app stores.
Types of app stores to promote your company app.
Tactics to improve your organic rankings for apps.

Whether you are new to app store optimization or simply keen to refine your approach to ASO, this post shares practical insights which are proven to maximize app store success.

What Is App Store Optimization? – Guide to App Store Optimization (ASO)

App Store Optimization (ASO) is known by a few names, including App Store Marketing and Mobile App SEO.

ASO is fundamentally about improving the visibility of your apps inside an app store search engine such as Google Play or Apple App Store. By increasing impressions, you can support other goals such as traffic to your online app and downloads.

The focus of ASO is expert resource applications related to improving the ranking of mobile applications (apps) directly within app stores (like iTunes, Google Play, and Windows Store).

The main mobile phones that apps are created for are the iPhone/iPad, Android, and Windows Phone.

The goal of ASO is nearly always app downloads, but supplemental goals can include items such as:

Increased brand exposure.
Positive app reviews and ratings.
More frequent and increased volumes of app reviews.
Audience engagement.
Additional marketing channel diversification.

Are you considering how to justify an investment in ASO?

Well, you should know that app store users and app downloads are growing fast!

According to Statista.com, since 2016 the number of mobile app downloads worldwide continues to grow:

140.68 billion in 2016.
192.45 billion in 2018.
204 billion in 2019.
218 billion in 2020.

Understanding App Store Optimization – Guide to App Store Optimization (ASO)

If you are new to ASO, it may be a more familiar approach to your business’s online marketing than you initially thought.

There are quite a few overlaps in approach between traditional search engine optimization (SEO) and ASO – something we’ll cover in more detail in the next section.

When you think about it, this makes perfect sense.

App stores are, in effect, a closed site search engine, which in turn rely on:

Easy content (app content) discovery.
Indexation.
Plus, app ranking algorithms tied to:
- Perceived app quality.
- Freshness.
- Brand scale.
- User value signals (e.g., reviews, ratings, engagement).

Sound familiar? It should.

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These factors are all important organic search ranking signals, too.

Marketing experts focusing on generating increased ROI from app stores are primarily targeting key performance indicators tied to increasing app visibility:

Ranking.
Impressions.
Shares.
Engagement (reviews/ratings).
Downloads.

Just like SEO, optimizing for your app’s visibility is a constantly evolving and ongoing process.

When you build an app, your goal is to drive traffic.

With a commitment to ASO, consistently tracking and measuring performance and results, you can stand out in the App Store and Play Store where your reach is limitless.

In case you are wondering what categories have the most traction in app stores, the top 5 most popular Apple App Store categories in March 2021 were:

Games (21.53%).
Business (10.11%).
Education (8.67%).
Lifestyle (8.62%).
Utilities (6.24%).

The percentages outside of the top 5 categories are closely grouped between 2% and 4% and include travel, food/drink, health/fitness, and more.

The only exception to this close grouped trend being entertainment, which has 5.72% of popularity.

Organic Optimization: Your ASO Foundation – Guide to App Store Optimization (ASO)

The key ingredient missing from many ASO marketing delivery approaches is organic search optimization and integration of app stores within the broader organic marketing mix.

There is more overlap with ASO and SEO than direct competition between the two.

The integration of these areas, and the application of consistent focus on ASO, can support numerous search marketing gains.

You may be surprised to discover that lots of the traditional search engine optimization tactics that work for search engine performance, such as Google and Bing, can also be directly applied to ASO.

Examples of this include:

App name, title, and URL optimization.
Keyword research for ASO.
App rating and reviews generation and handling.
Deep linking within mobile apps.
Indexation of Apps in Google SERPS (search engine results pages).
Click-through rate (CTR) optimization.

The biggest marketing mistake, however, when it comes to integrating SEO and ASO is overlooking the role of the website for driving volumes of referral visits directly to your store page, and app downloads section.

Your website should be seen as the driving force behind leading people throughout the information seeking and buying funnel from your main online entity (your website) through to an engaged, ready-to-buy/download audience (your app store).

As content levels are limited within the app stores themselves, the more that you can leverage your website content to increase app awareness and discovery to build external app authority and visibility, the greater the wider value, traffic and downloads your app will receive.

In-App Store Tactics – Guide to App Store Optimization (ASO)

A number of specific optimization areas within app stores, including Google Play and other app promotion platforms, can be targeted for updates, refinement, and ongoing optimization.

The vast majority of all app downloads are directly attributed to app stores, so you cannot overestimate the value of in-app store maximization.

While app store features and available fields will vary, the following are the core optimization items you will need to focus on and improve:

App name, URL, and subtitle

Ensure they reflect the core keywords describing your app as well as reinforcing value, differentiation, and other perceived value signals. It is important that these areas reflect the highest value keywords and user search behavior.

You should also note that there are character restrictions in place for areas such as app title (name), and be cautious about potentially implementing low-quality or spam tactics. Keyword stuffing, for example, is easy for algorithms to identify, demote or penalize, so should be avoided.

If in doubt, speak with an expert, or ask yourself why you are adding in this combination of terms? Do they speak to the user? Are they reflective of their search habits?

App keyword field(s)

These are imperative to get right and to update to show the latest and changing user search queries. Traditional keyword research is required for optimizing this. Ensure you take time to gather a comprehensive data set and put in place measures to review, refine and improve this and the other key items in an iterative way (likely monthly).

App ratings and reviews

These are a core trust area for users as well as a ranking signal for app stores. Volume, freshness, and rating all matter.

You will need to have a framework in place for generating regular reviews as well as for replying to and engaging with reviews. Front line staff can provide a wealth of value in this area, and having in place some form of staff training and incentivization can help motivate and empower your team to be proactive and consistent in gathering positive volumes of app reviews.

App downloads

As you would expect, the more downloads your app receives, the higher the perceived buzz, demand, and user value associated with the app. Increasing the volumes of downloads will support increased prominence within the app store’s organic ranking.

It is as important to integrate your marketing channels outside of the app store to drive people to the app as it is to maximize the in-app performance. The better you can combine marketing channels and track the interactions between them, the greater your ability to impact them.

App Updates: Downloads Deserve Freshness

The top-performing apps in app stores are those that are ever-evolving (reflecting user feedback, technology changes, feature additions, and improvements).

Guide to App Store Optimization (ASO) – They are also those apps that are constantly changing, evolving, and reflecting the feedback and requirements of the audience.

Apps that get updated more frequently tend to derive more positive and more frequent reviews.

They also provide iterative ways to update, engage with, and service your company community.

Updating your app at regular intervals can bring with it added relevance for your product to your audience and enable your brand to react to changing audience needs and competition changes with app refinement and improvement.

Both the Apple App Store and the Google Play Store take into account the regularity of app updates as part of the ranking algorithm.

This means that the more your brand is dedicated to progressing your app product offering, the greater your likely app ranking and in-store performance will be.

It is also a useful means to ensure your app remains fit for purpose and supportive of positive reviews and open feedback loops with your audience.

5 Extra App Store Optimization Tips

Here are a final few more tactics that you can deploy for app store gains.

1. App stores use keyword triggers in your app name, title, description, and associated fields, so ensure that you spend time researching the best keywords to use and that you revisit them at regular intervals for optimization opportunities

2. How you present your app store product page will have a big impact on the conversion rate value (downloads) you get from the page. Product page CRO should be an ongoing focus area for generating downloads.

3. Thumbnail images and screenshots used to promote your app in app stores will directly impact the click-through rates (CTR) of impressions compared to clicks to extra app pages.

4. A/B test each of your app store fields for continually improving key metrics associated with the field (CTR, CRO, etc.). This type of experimentation and hypothesis testing is critical for getting every ounce of value from the available optimization areas within app stores.

5. Consider using Apple’s Spotlight Search. By using this app store users can search the apps that they have already installed on their mobile phones. When you enable Apple’s Spotlight Search you can also impact app use and engagement levels as people are going to be exposed to your app more frequently.

Conclusion

App store optimization (ASO) continues to outperform growth trends.

Over the past few years, the necessity and value of apps within the marketing mix have been cemented as a key marketing tactic.

The initial challenge now is how to get apps discovered by users organically within the major app stores.

Hopefully, you now have practical steps to take today to refresh, refine, and better position your apps to generate increased results.

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10 Powerful Strategies to Boost organic App Downloads in India

10 Powerful Strategies to Boost organic App Downloads

Tips to Increase Mobile App Installs/ Downloads Organically ! – Boost organic App Downloads

You’ve finally built your own app. Now you have to focus on to increase mobile app installs/ downloads organically.

You love your design, your app icon, and it works flawlessly on every device you tested it on. The niche you found is unexplored and competition-free.

There’s only one problem (and it’s a big one):

No one is downloading your app.

If that’s the case, you’ve run into the same problem many developers encounter after they publish their apps. But don’t be discouraged – if you have an app you want the whole world to use, you can make it happen.

Once you get downloads you’ll be able to make some real money.

All it takes is a little effort and the right know-how to bring your app to the attention of the masses. So, to learn the best ways to boost your mobile app downloads organically, let’s first understand how apps are downloaded in the first place.

How App Store Optimization Works – Boost organic App Downloads

The first thing you need to grasp to generate more app downloads is how the app stores you publish your app to actually work.

Let’s go over some basic app developer language.

You may have heard of SEO – Search Engine Optimization. But have you heard of ASO – App Store Optimization?

The two are very similar in relation to your app’s success, but ASO has even greater impact on its listing than SEO does for Google search results. ASO is specifically what increases the visibility of your app in the marketplace. The higher its rank, the more users will find your app when they search.

And once a user finds your app, ASO also helps determine whether they actually download it. There are quite a few factors that affect your ASO:

Positive reviews: The more positive reviews an app has, the higher its rating will be. When users rank an app highly, it will also be ranked highly, which naturally improves downloads.
App downloads: The more downloads you have, the more downloads you’ll get. App publishers should aim for a steady amount of downloads to rank highly.
Keyword relevance: Apps with popular keywords in their title and description may see more downloads.
Revenue: Apps with a good record of revenue generation will get more visibility from the app store.
Country: Regional success can influence your ranking in that region. Boosting your ranking in multiple regions can have a snowball effect.
Backlinks: If you can include backlinks to many relevant pages, you can improve your app ranking.
Social proof: Your app’s popularity across social media platforms can affect its app store ranking – especially on Android. Shares and +1’s on Google+ can determine whether users notice your app or ignore it.
App starts: The number of times users actually open your app also has a significant impact on ranking.
Retention: The number of people who uninstall your app vs. the amount who keep it within 30 days also affects rankings. To ensure retention, cater heavily toward your target audience in the app description.

Taking all of these into account can dramatically alter the way your app is perceived by the general public, and how it’s treated by app store algorithms.

Now that you have a better understanding of where your app lives once its published, let’s look in more detail at the 10 best ways to boost your app’s downloads.

1. Create an Enticing App Icon – Boost organic App Downloads

Your app icon is the first thing someone sees in the app store, so the design you choose is critical to your success. As users scroll through the app store, yours should pop out as eye-catching and recognizable.

Make sure you use a design that serves as a clear representation of your app. It should provide as much of a clue as possible to what users will find after they install it.

With that said, you should keep the app icon as straightforward as possible, and not too flashy. Simplicity is best – you don’t want it cluttered and confusing to the eye.

2. Social Media Outreach – Boost organic App Downloads

Before you decide on which social networks to use to build your app’s public personal, you have to decide what angle to start from. This means your social media voice must match your app’s personality.

Who is your app? If it were a person, what would it sound and act like?

When posting, use that voice consistently. If your app is edgy and “cool,” don’t bore your fans with bland business language. But if your app is geared towards young professionals, that business speak might suit your audience well.

The social media platforms where apps tend to get the most attention are:

Facebook
Twitter
Youtube
Pinterest
LinkedIn

But don’t just post information and promotions concerning your app to these platforms. Create conversations and engage with your fans. Reply to comments in your app’s voice to increase engagement. Such a relationship will increase word-of-mouth praise of your commitment to users, and increase downloads as a result.

One word of caution: each social media platform has its own terms of service regarding contests, giveaways, and advertising. Be sure you’re never in violation of them while you draw attention to and build loyalty for your app.

3. Name and Describe Your App Appropriately – Boost organic App Downloads

A good title means the difference between people knowing your product by name and referring to it as “This thing on my phone.”

So, if you want your app title to stick in people’s heads, the name needs to be unique and appropriate. And while no one can give you the perfect name, here are some evergreen tactics for coming up with your app name:

Don’t use names that are already in use – Search extensively before you settle on a name and click Publish, or else you might end up face-to-face with a lawyer.
Keep your app name short and sweet, easy to spell, and memorable.
Do your best to choose a name that reflects what your app Users should not scroll past your app when looking for something to fit their needs.

And while app stores give you a 225 character limit, you should only use around 25 of them. That’s all that shows up in a search result, so be sure those characters are used wisely.

Your description, on the other hand, is where you need to be most strategic about ASO. It works similarly to the meta description tag for a website but isn’t searchable on the app store.

So, while you don’t need to pack it with keywords, you do need to be strategic with it. By listing important information, benefits and features, social proof, and a call-to-action, you can greatly affect your ASO.

4. Market Your App Effectively – Boost organic App Downloads

If you’re fortunate enough to have a marketing budget, don’t be too conservative with it.

Typical marketing is structured over a few weeks or months. But if you want to get a sharp spike in downloads for your app in a very short time, concentrate all your marketing spending into a small time frame.

It takes some courage and dedication to roll out a full marketing campaign all at once, but if done successfully, you can see some awesome returns.

Depending on your total budget, you should spend the money within a few days or a week at most. Spread your advertising across the channels that are most popular with your target audience, which could include:

Social media
Sites like Reddit and Digg
Email Marketing
SMS marketing
Content Marketing
App directory sites
Relevant blogs/magazines

A lot of your downloads will come from organic searches, but many downloads will come from your web-version landing page. That’s why you should also create a webpage dedicated to your app with a clear call-to-action directing users to download your app.

5. Using Eye-Catching Photos and Videos – Boost organic App Downloads

One of the most important aspects of your app description is your collection of photos, screenshots, and videos.

Photos related to your app that highlight your most popular and needed features will immediately encourage downloads. Screenshots from your app itself are what users will typically look at after they first find you in search results.

A good combination of these two is crucial to encouraging users to click that download button.

Here are a few ways you can use photos to make users more interested:

Show what your app actually looks like for users – not splash screens.
Make sure your screenshots contain different aspects of the app in action.
Include explanations, captions, and arrows that show users what they can do inside your app.
Put extra emphasis on the most popular and needed features of your app.
Convince users that your app has a better design than that of your competitors.

If you have the necessary tools, you can even design a video for your app. If you don’t have the tools to make your video, you can hire a professional agency or find mobile specific video editors like the creators at Apptamin.

And if you can, have your app subtitled and translated in several different languages. Reaching out to as many people as possible is key to increasing your download rate, after all.

6. Ask for Reviews – Boost organic App Downloads

If you can draw positive reviews from fans of your app, you can see your downloads increase exponentially.

Reviews that declare your app a valuable download or say it provides a great user experience are “testimonials” that let other users know your app is worth downloading.

You might be tempted to purchase fake reviews just to increase the amount of attention your app is receiving as a whole. But if the app store finds out you used this tactic, you may have your app suspended entirely.

Organic reviews from real people are far more valuable to your app than fabricated ones because you as the developer can learn from it as well. Not only will the feedback provide other users with an understanding of your product, it can also inform you about what needs to be fixed or changed.

So, send out requests to a variety of people with real influence. Popular YouTubers and critics on major tech websites with large readership are some great targets for your requests.

In your press releases, mention the fact that you’re looking for feedback. In some cases, the media outlets you’ve sent them to will already have someone on their staff specifically there to review apps.

Because you took the time to alert them to something related to your product, they might return the favor by reviewing you positively. And once a publication writes about you, contact every smaller outlet you’ve reached out to in the past. Refer them to the new article and they might write their own with the initial reviews in mind.

You can also offer incentives to users who leave you reviews. This is a great method to increase the amount of users who actually choose to do so. Coupon codes, tangible prizes, or redeemable points to be used within the app can all be great encouragement for people to leave you positive reviews.

7. Devise Clever Promotions – Boost organic App Downloads

If your app is available with a pay-to-download monetization model, you can experiment with temporary price drops to drive downloads.

An analysis by Distimo compared downloads and revenue data estimates for 12 games from the week of their price-drop promotion to the previous week without the promotion.

The games were able to increase total global revenue by an average of 437 percent in the seven days during the price-drop promotion.

Sure, this might not work for every app or game. But if you have loyal users and powerful word-of-mouth, people might jump at the opportunity to snag your app on the cheap.

8. Hacking the Press – Boost organic App Downloads

According to a story from Entrepreneur.com, one app developer was able to dramatically increase his downloads and drive impressive revenues by “hacking” the press.

Iliya Yordanov, founder of the personal finance app MoneyWiz, first tried to get publicity by contacting US media and app review sites. To his disappointment, none of the media sites got back in touch with him.

He then realized that if he sent the same press releases to select foreign markets – Russia, Spain, Germany, Italy, and France – he could get reviews and write-ups on his app. The response from the media in these countries drove his app all the way to the number one spot in the finance category on the App Store.

As a result, his app got noticed in the US, which led to Apple featuring his app. After that, the US media quickly took notice.

You can take a similar approach in boosting your app downloads. When you make a list of media outlets to send your presses to, include many in Europe, Asia, Australia, and any other substantial market. If you think users there might love your app, tell them about it!

9. Sharpen Your Keywords

Remember when we talked earlier about the difference between SEO and ASO?

We’ve covered a lot about ASO so far, so here’s how to make sure your app is optimized for search engines.

Say you have a finance app called “Modern Finance.” When choosing your keywords, you’ll want to include the word “finance” as many times as possible in any relevant copy or descriptions found by search engines.

What other terms do you think users are searching for when looking for the need that your app fulfills? Take the time to perform keyword research to see which words tend to get the most traffic.

You can also use the normal Adwords Keyword Tool to search for lateral keywords to use as well. Lateral keywords are the ones suggested by Google after you’ve located your app.

But remember – you shouldn’t just choose any keyword because it has high search volume. Any keyword you use should be accurate and relevant to your app and audience. If you pack your descriptions full of irrelevant keywords, your app could lose credibility and your downloads might suffer as a consequence.

10. Focus on the User

It’s not all about the number of downloads you get. It’s also important to know how, when, where, and by whom your app is used.

Analytics are very important to determining what your users want the most out of your app, and how you can deliver that. They’re also the key to generating continuous downloads.

Analytics should inform you of your users’ behaviors from download until deletion (if they ever do delete your app!). They should also facilitate A/B testing to determine what works best based on certain trigger points you set up inside the app.

The most used analytics on the planet is undoubtedly Google’s Universal Analytics.

Universal Analytics allows you to connect to multiple devices and associate multiple sessions with a unique ID. When you send that ID to Universal Analytics, you can get an accurate user count, analyze the signed-in user experience, and get access to a huge amount of other helpful data.

There’s also Flurry Analytics, a service that boasts huge clients like Yahoo!, EA, and Groupon.

Flurry provides you with loads of info about your app, including:

Usage: Active users, sessions, session lengths, frequency, retention, and more.
Audience: Your users’ interest, personas, and demographic breakdown.
Technical: Device information, carrier data, firmware versions, and details on bugs and errors.
Events: Define events, see user paths, and create funnels.

There are a lot of other resources out there for analytics for your app. Here are a few:

Any of these are great options to know how your app is used and what you can do to improve the user experience. The data you’ll get along with your download tracking will help you adjust your app marketing and improve your tactics for boosting those downloads.

Final Thoughts

Generating more downloads for your app is not always the easiest thing to accomplish.

But, if you make use of these tips and best practices, you’ll see a considerable boost in downloads and app store rankings.

Always remember to keep your target audience’s preferences in mind when trying out these strategies. What works best for general consumers might not work as well for your audience – so use these tips while keeping their best interests at heart.

And here’s one last tip: the iTunes App Store and Google Play sometimes change what they consider most important for apps to feature. So, always stay on top of on industry trends and update whatever elements of your app are necessary to deliver exactly what your users need. That way, you’ll always stay high in app store rankings.

If you do all of this successfully, you can feel pretty confident knowing you’ll be able to drive some serious app sales.

Which of these methods for boosting mobile app downloads are you most excited to try?

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Increase organic app installs in India | App Marketing Service

App Store Optimization ASO Services in India | App Promotion | Increase organic app installs in India | App Marketing Service

Enhancing The Visibility Of Your Mobile Apps – Increase organic app installs in India | App Marketing Service

What is ASO – increase organic app installs?

App Store Optimization (ASO) is for mobile apps just like search engine optimization is for websites. It is the process of optimizing apps to increase their visibility on major app stores, such as App Store for iOS, Google Play for Android and Windows Store for Windows Phone. The higher the rank of your app in the app store’s search results, the higher the traffic to your app and more chances of getting downloads. As 63% of apps are discovered through app store searches, it becomes essential to get your app to the top.App store searches drive the majority of installs and our app store optimization services are designed to help you get the most out of this discovery channel.

App Store Optimization (ASO) is the process of improving the visibility of a mobile application developed on various platform namely OS, Android, Blackberry, Windows, and cross-platform application. Just like SEO is for websites, so as App Store Optimisation is for mobile apps, which means it helps in ranking of apps in App Stores leading to increased downloads. We create differences to your business requirements.

How Does Optimizing (increase organic app installs) Your Mobile App Help Your Business?

Investing in ASO is one of the best strategies for increasing your organic download, that is, a user discovers your app in search results and decides to download it. 63% of people discover apps through search.

ASO (increase organic app installs) improves your search ranking by helping to:

Enhance your mob app visibility for increased download
Improve your rank in various app store’s search results
Drive more traffic to your app’s page in the app store
Provide access to relevant and targeted users

Why ASO (increase organic app installs) Matters Today

App Store Optimization (ASO) is a rather recent specialty in the world of digital marketing, because never before has the app market swollen to such a size that it’s become possible – and necessary – for businesses to exploit and use definitive marketing factors to bring their app to the top.

We here at YGOSEO utilize those marketing factors to bolster your application, increase brand visibility, multiply your download numbers and bring you as close to the top of your category as possible.

ASO isn’t an exact science just yet – but we’re among the pioneers who are working relentlessly to decipher every last possibility in the world of SEO for apps.

How does App Store Optimization (increase organic app installs) Work?

App Store Optimization is a method of marketing your app.

In today’s high-tech world, people are experts enough and they know how to search for the specific things on the Internet using their mobile devices. When searching for an app in an app store, an average user takes 3-6 seconds to decide whether they want to download that app or not. If your app comes out at the top of the search results and has eye-catching visuals, great title and easy to understand description, then you can get them to download it. If your app is optimized by a professional ASO company like us, here is how you can benefit:

Discoverability – Make your app discoverable in app stores
Conversions – Increase visibility to drive conversion rates
Downloads – Get more organic downloads with top rankings
Acquisition – Enhance acquisition results at a low cost

Features of App Store Optimization or increase organic app installs Service

Our ASO strategy is based on understanding the customers, the competitive landscape of your app.

Keyword Research for ASO: We inherently understand that both the Google Play store and the iOS App Store have different approaches to ASO. The App Store allows 100 characters while the Play Store allows 4000-characters to determine search results. We use proprietary tools to understand the language and keywords your customers are searching for, your competitors are targeting, and the ones that will drive the most traffic.
App Title: The most important part of ASO, the App name or title, needs to be a balance between uniqueness, branding, and relevant keywords that drive search results. We recommend short titles, followed by a dash or vertical bar and select keywords for description.
App Description: An app’s description should function as a call-to-action – describing what the app does clearly, its features, and compelling reasons to download it. Simple, concise and updated descriptions will drive downloads.
App Reviews & Ratings: The most important factor in app rankings is volume and quality of reviews and ratings – encourage ratings and reviews from happy customers, either through prompts or incentives. We help analyse your existing reviews, increase the volume of positive-sentiment ratings, and leverage feedback to improve ASO.
App Logo: First impressions matter, and so does your app logo! An attention-grabbing logo in bright colours, unique shape and/or simple imagery is a key part of your app’s branding. For e.g, take Instagram’s logo – it’s bright, it’s descriptive, and is easily recognizable.
App Screenshots: Including screenshots and videos allow potential users to visualize your app and will drive downloads. Highlight the best parts of your app, its most popular pages, and its key features – this is your window display to the world! We love the screenshots that Snapchat has used – they accurately depict all that the app can do:
App Publisher Name: Publisher name and reputation also drives app searchability – choose a publisher name that describes the types of apps you create succinctly. For example, the classic Angry Birds game is published by Rovio Entertainment:
App Category: In the iOS App Store, you can pick a primary and secondary category for your app while in the Google Play Store, you can only pick one. Choosing a relevant category is extremely important to success – your app’s best fit, user mindset, and competitor categories are all valid considerations.
Download & Retention: Post download, app engagement and retention are the next challenges to work on – a high quality app is only the first step. Introducing incentivisation, adding personalisation, asking and acting on user feedback, as well as frequent updates to the app will be value additions to the lifecycle of the app.

Advantages of YGOASO – ASO or increase organic app installs Services

Promising and long term results
Quality control and timely reports
Maintain data security and confidentiality
Proven and tested methodology
USP – POC – Proof of Concept available

Why to hire YGOASO – ASO or increase organic app installs Service

Improved app search results
Increase in app ranking
Help brand recall
Increase in conversion
Optimized Content and Data
Rapid app comprehension
Increase in app sales
Improved search discovery
Higher user retention
Lower acquisition cost
More app downloads
Better app visibility
Better app searchability

Contact us –

YGOASO.COM

+91-7506172142 (Calls & WhatsApp)

+91-7715997317 (Calls only)

sudhir.tambe@myb.co.in

myB Enterprises

YGOSEO is the outstanding app store optimization company offering best ASO service in India with POC – Proof of Concept, having practical knowledge to promote android app at top 3, 5 & 10 ranking on Google app store with maximum 200 of the keywords.

Improvement in App Ranking first, then Billing!
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Most Effective Strategies for App Store Optimization (ASO) in India!

Strategies for App Store Optimization (ASO) in India: Globally there are billions of smartphone users, and that number steadily increases year after year, generating a huge market for the creation and purchasing of apps.

There are over four million apps that rank on the Apple App Store and Google Play Stores today, which means you’ll need to get strategic about marketing your app if you want to generate mobile downloads and engagement.

Here is 7 Strategies for App Store Optimization Guide (ASO) to boost the visibility and ranking of your app.

What is App Store Optimization?

App Store Optimization (ASO) are improvements made on an app download page to help your app to climb the visibility ladder and encourage more people to download it.

ASO is primarily focused on the world’s two leading app store platforms: the Apple App Store (iOS) and Google Play Store (Android).

If you are creating an app or already have one on the marketplace, ASO is crucial for standing out in a crowded app market.

“ASO is not a ‘one and done’ project, it needs continuous attention and consistent updates,” explains Emery.

7 Strategies for App Store Optimization (ASO) in India

There are seven basic principles for ensuring that your app is optimized for the app store.

Following these tips will help you effectively market your app, identify your top competitors, and take your app to the next level.

1. Use Relevant Keywords

Researching the right keywords for your audience is essential.

You will need to pinpoint what keywords your potential customers are searching for and ideally the keywords that your top competitors use.

Matching keywords with your customers’ needs will help them more easily find your app on the app store.

Don’t use keywords unrelated to your app, it will penalize your ranking.
Only use one form of a keyword (singular or plural).
Do not use keywords that include the word “app” or your competitors’ brand names.

For help analyzing keywords, we recommend starting with Google Keyword Planner and migrating to app store optimization tools like Mobile Action and Sensor Tower.

2. Optimize Your Title & Description

Titles are the single most important metadata you can use to get more downloads.

Focus on writing a title that is under 25 characters so the entire title is visible on the app browse screen. A title should also be memorable to increase downloads. Using your company’s name and top keyword will make your app easier to search for.

Once you have chosen your title, try to search for your app. If there are thousands of results, your title isn’t creative enough.

The description should include as many relevant keywords as possible (without stuffing) in the first 250 characters. Anything after this initial description requires a “read more” click from the potential customer.https://ygoseo.com/app-store-optimization-aso-services-in-india/embed/#?secret=pX2xIxJNED

3. Include Compelling Icons & Screenshots

Compelling visuals can give you an edge in the app marketplace.

Choose an app icon that is easy to recognize and will be memorable for your brand. Aim to use different colors than your top competitors to eliminate any confusion from potential customers.

The majority of people will look at your screenshots before making the decision to download, so don’t skimp on these. We recommend using as many screenshots as the marketplace will allow you to upload.

Use a colorful template so your screenshots look professional and aesthetically pleasing together. The text should not be the primary focus. Include visual features that show how your app is more valuable than its competitors.

“Always be testing your creative; screenshots & preview videos. This will have a large impact on your ASO performance,” says Emery.

4. Add Video

Creating a video within your app’s page can increase downloads by 35%.

This significant increase is more than optimizing your title (15%) and visuals (30%). Every increase in downloads is also an increase in your rankings.

Since most people prefer to search and download an app within a few minutes, upload a video that showcases your app’s most valuable feature.

5. Research Your Competition

While understanding who your competitors are and their business strategy is important for any successful business, it is especially important in ASO.

Before adding your app to the marketplace, you should nail down the best category for your app.

Factors to consider when choosing a category include:

the number of competitors
the number of apps that are consistently updated
how popular the category ranks (in downloads)

Once you have added your app to the marketplace, you will need to consistently monitor the top performing apps in your chosen category. See if their ranking changes when they add a keyword or change their metadata.

Do your best to rank new keywords before your competitors have a chance to. You will also want to track competitors that have a similar purpose, app features, and even apps that are simply using the same top keywords you are using.

According to App Tweak, a competitor analysis tool, you should be able to narrow your top competitors down to five so you can effectively manage a consistent ASO routine.

6. Build Backlinks

To build the best backlinks, your app should be actively linked on websites that are relevant to your app and have authority according to Google’s current algorithm standards.

Backlinks can be in text form or by image using the ALT (ALTernative text) tag.

While there is some controversy about the effectiveness of backlinks in regards to ASO, it is conclusive that quality vs. quantity is the preferred method of backlink success.

7. Drive Traffic (and Downloads) to Your App Store Page

Having a website that is SEO optimized to host your app information will allow you to drive traffic directly to your app store pages.

Utilizing this website for your app can also help you rank on Google, enabling those doing a simple web search for another option for finding and downloading your app.

You can also use paid app advertising to drive traffic to your app — such as Apple Search Ads (ASA) or Google Universal App Campaigns (UAC).

App Store Optimization Strategy

Mastery of ASO will not happen overnight.

However, if you spend a little time each day working on your app store optimization checklist, you will be pleased with the progress you can make.

Once you are comfortable with the traction your app is receiving, you can venture into promoting your app with paid advertising to further take advantage of ASO and increase your app’s market share.

Contact us –

YGOSEO.COM

+91-7506172142 (Calls & WhatsApp)

+91-7715997317 (Calls only)

sudhir.tambe@myb.co.in

myB Enterprises

YGOSEO is the outstanding app store optimization company offering best ASO service in India with POC – Proof of Concept, having practical knowledge to promote android app at top 3, 5 & 10 ranking on Google app store with maximum 200 of the keywords.

Pricing Plans – SEO, Local SEO & ASO, Boost SEO Service with running Google & Facebook ADs

YGOASO – Increase app installs organically

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Networking and Partnerships

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YGOASO top articles

A Complete Guide to App Store Optimization (ASO) from start to finish so you can improve app visibility & downloads.

A Complete Guide to App Store Optimization (ASO) from start to finish so you can improve app visibility & downloads.

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How App Store Optimization Works – Boost organic App Downloads

1. Create an Enticing App Icon – Boost organic App Downloads

2. Social Media Outreach – Boost organic App Downloads

3. Name and Describe Your App Appropriately – Boost organic App Downloads

4. Market Your App Effectively – Boost organic App Downloads

5. Using Eye-Catching Photos and Videos – Boost organic App Downloads

6. Ask for Reviews – Boost organic App Downloads

7. Devise Clever Promotions – Boost organic App Downloads

8. Hacking the Press – Boost organic App Downloads

9. Sharpen Your Keywords

10. Focus on the User

Final Thoughts

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Related Articles

App Store Optimization ASO Services in India | App Promotion | Increase organic app installs in India | App Marketing Service

Enhancing The Visibility Of Your Mobile Apps – Increase organic app installs in India | App Marketing Service

What is ASO – increase organic app installs?

How Does Optimizing (increase organic app installs) Your Mobile App Help Your Business?

ASO (increase organic app installs) improves your search ranking by helping to:

Why ASO (increase organic app installs) Matters Today

How does App Store Optimization (increase organic app installs) Work?

Features of App Store Optimization or increase organic app installs Service

Our ASO strategy is based on understanding the customers, the competitive landscape of your app.

Advantages of YGOASO – ASO or increase organic app installs Services

Why to hire YGOASO – ASO or increase organic app installs Service

Contact us –

myB Enterprises

YGOASO – Guaranteed SEO service

Related articles

Here is 7 Strategies for App Store Optimization Guide (ASO) to boost the visibility and ranking of your app.

What is App Store Optimization?

7 Strategies for App Store Optimization (ASO) in India

1. Use Relevant Keywords

2. Optimize Your Title & Description

3. Include Compelling Icons & Screenshots

4. Add Video

5. Research Your Competition

Factors to consider when choosing a category include:

6. Build Backlinks

7. Drive Traffic (and Downloads) to Your App Store Page

App Store Optimization Strategy

Contact us –

myB Enterprises

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YGO Digital Marketing: Best Guaranteed SEO Service @ 5K per month and Best Guaranteed ASO Service Expert Agency for Hotel /Resort Jewellery Doctor / Healthcare websites or Travel Mobile apps in Mumbai-India

YGO Digital Marketing: Best Guaranteed SEO Service @ 5K per month and Best Guaranteed ASO Service Expert Agency for Hotel /Resort Jewellery Doctor / Healthcare websites or Travel Mobile apps in Mumbai-India