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October 5, 2022by Sudhir TambeOptimization SEO31 comments

SEO for Pharmaceutical Companies in India | Digital Marketing SEO for Pharma Industry Website

The pharmaceutical industry is huge; it accounts for a booming $1,072 billion per year in the United States alone. This means that as a pharmaceutical company, you have plenty of opportunity to grow. However, you’re not the only one looking to expand within the industry.

As you and your competitors constantly work to get drugs approved by the FDA and into the hands of healthcare professionals and consumers, it’s increasingly important to think about your online presence.

It can be difficult to launch a successful Internet marketing campaign in such a highly regulated industry, but it’s absolutely necessary if you’re looking to increase revenue.

The best way to attract attention online is effective search engine optimization, or SEO.

Call 7506 172 142 to speak with a strategist about SEO services from WebFX, or keep reading to learn how your company can benefit from improved rankings in search results

What is SEO?

SEO, or search engine optimization, is the term used to describe all the efforts you make to attract more people to your website by landing a top spot in the results pages of search engines like Google. It involves both optimizing on-page elements and improving your site’s authority online with strategies like link building.

SEO also involves things such as creating unique, quality content that utilizes your industry’s top keywords, improving your site’s HTML code, and building authority by gaining links to other credible websites.

Why is SEO especially important for pharmaceutical companies?

SEO is the driving force behind any successful Internet marketing campaign. Without it, your pharmaceutical website will be lost in the crowd, and doctors and other healthcare professionals won’t be able to find you. But with appropriate SEO efforts, you can do the two things required for digital marketing success:

Establish trust
Maintain a positive brand reputation

SEO is vital to every business that wants a successful online presence, but it’s especially important to businesses in the pharmaceutical industry. Society thrives when people receive the medications they need to lead comfortable lives, and as new medications are created and approved, people need to learn about them. Your job as a pharmaceutical company is to share your products with the appropriate healthcare professionals so that the rest of society can benefit.

Without SEO, you’re missing out on a large portion of your online market.

The best SEO strategies for pharmaceutical companies

There are many SEO strategies, but the best tactics for pharmaceutical companies are those that:

Drive traffic to your site
Provide visitors with the information they need
Build trust with your audience

If you’re able to drive traffic, provide information, and build trust, you will experience positive results from your efforts. In order to achieve those results, consider the following tips.

Use a simple site design

Use a simple site design and straightforward navigation to improve your user experience. The simpler your site design, the easier it is for visitors to find what they need.

Although it can be difficult to achieve, a good goal is to make all of your important content accessible within one or two clicks. Aim to make it as easy as possible for visitors to access what they need, and you’ll reduce the chances that they’ll leave your pharmaceutical site and head over to a competitor’s.

An easy way to do so is to be sure that your site has an easy-to-access navigation bar and sitemap that guide visitors seamlessly through your website.

Increase your site speed

Today’s Internet users have little patience for slow-loading sites, so yours should ideally load in less than 4 seconds. Google considers user experience when delivering results, and they don’t want to drive searchers to slow, frustrating sites. This implies that site speed is an SEO factor worth considering. You should regularly test your load times and consider limiting or eliminating large photos to keep your pages speedy.

Know your keywords

In order for SEO to be successful, you have to know what keywords you’re optimizing for.

One of the biggest parts of SEO is keyword research, which helps you find what keywords your ideal audience is searching for. For example, if more Internet users search for the word “medication” rather than “pills,” it would benefit your website to use “medication” more often in your copy.

You should also consider optimizing your website for long tail keywords that are more specific. Though there won’t be thousands of searches for long tail keywords, the people that do perform those searches are your highest quality customers.

For example, if your pharmaceutical company is in Philadelphia, you could optimize your website for “pharmaceutical companies in Philadelphia, PA.”

If you rank well for the terms healthcare professionals use to find information, you’ll bring in more business. Consider these tips for conducting keyword research:

List topics associated with your pharmaceutical company
Create possible keyword phrases based on those topics
Use Google Ads’ Keyword Planner to find additional suggestions and determine search volume and competition

The amount of keywords you end up depends on how many products you carry and locations you serve, but don’t be alarmed if it’s in the hundreds. This just means you have a little more work to do when optimizing your site.

Optimize each page

Every page of your pharmaceutical website is an opportunity for SEO. There are many on-page elements should be optimized to bring in more site traffic, including:

Title tags
Headers
Body copy
Images

However, you should be careful to only use keywords where they actually make sense and are relevant to your content. Using irrelevant keywords, or simply too many keywords, is known as keyword stuffing, and can actually harm your SEO.

Title tags, headers, and body copy should be optimized to include keywords to increase traffic, and images should be optimized with alt text so that crawlers can understand the images on your page.

In addition to on-page elements, your SEO strategy also includes channels other than your own site. Consider these avenues for optimized off-page elements:

Create quality content

It’s crucial to present your audience with high-quality, relevant content. Besides information about your products, you should aim to create content that will build trust with doctors, hospital workers, and other key decision makers who will spend time reading about and researching the products you offer.

There’s a layer of complexity that comes with content creation for the healthcare industry, and this without a doubt includes pharmaceuticals.

The HIPAA law places strict regulations on content and restricts the use of some information in order to protect individuals health information.

This means that often times, information you want to share with your readers is a violation of the law, including certain images and testimonials, if you do not receive a written authorization. What you can and cannot say on social media may often leave you feeling like your content is destined to bore your readers.

However, patients interested in your products crave information about ways to make their lives more comfortable. They also want to feel as though they are part of a community. You can accomplish both of these things by providing informative information, without violating the HIPAA law.

How WebFX can help

Maintaining a strong ongoing SEO strategy is time-consuming, and may be more than your internal marketing team can take on. If your team is already responsible for handling traditional marketing channels, or other digital efforts, it’s worth considering hiring an outside agency to handle your SEO.

If you’re interested in learning more about SEO, contact us today! Our talented team of Internet marketers is more than happy to help you create a strategy that will allow you to stand out in the pharmaceutical industry.

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September 9, 2022by Sudhir TambeOptimization SEO33 comments

SEO specialist for doctor in India | Local SEO in digital marketing for Doctors in India

Why is SEO important to doctors? – Local SEO for Doctors

Hence, SEO not only provides a higher ROI, but also increases credibility, traffic, visibility, reputation, and branding. SEO for doctors is the key to attracting new patients irrespective of the size and specialty of a medical practice.

What is medical SEO? – Local SEO for Doctors

Medical SEO is short for search engine optimization. Medical SEO involves the process of improving your medical website’s rankings in search engines for targeted keywords and search queries “organically” (without paying for ads).

How can I promote my doctor in India? – Local SEO for Doctors

Digital Marketing Tips for Doctors in India for Better Patient Acquisition

Provide Patients With High Value Content Through Your Blog.
Use WhatsApp to Engage Patients.
Be Active on Social Media.
Tell Compelling Patient Stories.
Invest in Paid Search Advertising.
Get Listed on Local Listing Directories.
Become a Thought Leader.

Guaranteed SEO ASO Service starts from ₹5K per month — Guaranteed SEO Service start from ₹5K per month
SEO Results | SEO Plans

How much does it cost to do SEO in India? – Local SEO for Doctors

If you hire an SEO agency in India then you can expect an average SEO cost of 8K to 25K per month (1 Lac to 3 Lac Per Year).

How is SEO used in healthcare? – Local SEO for Doctors

Medical SEO is a term used to describe search engine optimization (SEO) services provided to healthcare businesses, such as medical practices and clinics. Also called healthcare SEO, medical SEO is used to help people find healthcare businesses on Google and other search engines.

How can I improve my medical website? – Local SEO for Doctors

6 Ways to Improve Your Healthcare Website: A Checklist for 2021

Page Experience. Google announced that in May of 2021, a new algorithm update will dramatically change how websites are ranked in Google search results. …
Design. …
Informative & Compelling Content. …
Interactive Features. …
Maintenance. …
Analytics.

Can a doctor do digital marketing? – Local SEO for Doctors

In today’s time, digital marketing for doctors has become a must. Doctors are always short of time, so hire a good digital marketing agency. These agencies are good at creating online marketing strategies for doctors. Doctors are as equal to God for the patients, so make sure you keep up the promise and work hard!

How do I market my doctor? – Local SEO for Doctors

Use Targeted Media. Reach individuals and groups of medical professionals by advertising your products and services in medical publications, industry or association newsletters and websites. You can also join professional networking and social media forums to promote your products and services specifically to doctors.

Why do doctors need digital marketing? – Local SEO for Doctors

Digital marketing for hospitals actually helps in making things more convenient and accessible for patients. Say, having a website, and a social media page helps in providing the patients easier access to the healthcare providers and saves them from unnecessary service research.

Can I do SEO on my own? – Local SEO for Doctors

You can absolutely do SEO yourself or DIY SEO (Do It Yourself SEO). With some research and lots of practice, anyone can learn how to do SEO for their business. A quick way to get started with SEO is to enter your URL here and then focus your SEO efforts on the recommended action items.

What does SEO cost per month? – Local SEO for Doctors

Average SEO costs are $100-$250 an hour for US SEO agencies. SEO costs often range from $2,500 – $10,000 per month for US agencies. The average SEO plan costs $2819 per month (per Ahrefs) Overseas SEO companies may charge $10-$50 an hour.

How much does Google charge for SEO? – Local SEO for Doctors

How much does SEO cost in 2022?

Type	Cost
Cheap SEO	$500 to $3,000 per month
Mid-range SEO	$3,000 to $15,000 per month
High-end SEO	$15,000-$30,000 per month
Enterprise SEO	$30,000-1 Million + per month

How do hospitals do digital marketing? – Local SEO for Doctors

Top 6 Digital Marketing Strategies and Best Practices for the Healthcare Industry

Your website is Your Digital Hub. …
Focus on Local SEO. …
Invest in Pay Per Click Advertising. …
Keep Up to Date with Google Changes. …
Email Marketing Keeps People Coming Back to Your Site. …
Social Media Engages Your Patients.

What is a YMYL site? – Local SEO for Doctors

Websites that sell products or provide services or information that can impact users’ happiness, health, financial stability, or safety are categorized by Google as YMYL – which stands for “Your Money or Your Life.

How off page SEO would lead to a high rating of the website for the health care industry?

In laymen terms, off-page SEO helps search engines understand what others think about your product, services, or website. Even having just a few links from strong, relevant sites with high levels of authority will increase your chances of ranking higher.

How can doctors engage digitally? – Local SEO for Doctors

Digitally engaging doctors around the world

Producing credible, engaging and relevant content.
Meeting regulatory requirements.
Delivering impactful campaigns.
Defining and proving return on investment.
Tailoring content to different markets.
Addressing the needs of global customers.

How do I target a doctor online? – Local SEO for Doctors

Optimize your practice website for patient experience. …
Invest in Social Media Marketing for Doctors. …
Develop a local search engine optimization strategy. …
Correct your provider profile listings. …
Have an active content marketing strategy. …
Email is still a viable medical marketing strategy. …
Generate new patient reviews.

How do I market my doctor on LinkedIn? – Local SEO for Doctors

8 Ways to Market Your Medical or Dental Practice With LinkedIn

Update & Optimize Your Profile. …
Join Relevant LinkedIn Groups. …
Connect with Other Professionals. …
Participate in Discussions. …
Drive Traffic to Your Blog & Website. …
Run LinkedIn Ads. …
Give Recommendations & Endorsements. …
Setup a Company Page for Your Organization.

Do doctors need marketing? – Local SEO for Doctors

One of the most important reasons to get into digital marketing for doctors is because it gets your name out there. Name recognition and presence are invaluable in today’s market. Doctors just can’t reach potential patients through traditional print or TV ads the way that they used to be able to.

Why should doctors have social media? – Local SEO for Doctors

Benefits of social media for doctors
As a doctor, using social media can help you to: build your professional network. share ideas and information. offer and access professional and peer support.

Do hospitals need marketing? – Local SEO for Doctors

If you have poor marketing or no marketing at all, your brand will suffer. Yes, your healthcare practice works similarly to any other brand in any other industry. Patients drive the healthcare industry of today, so impressing the patient (customer) is an essential element that will drive your practice above the others.

Can I do SEO for free? – Local SEO for Doctors

The Ahrefs SEO toolbar is a free Chrome and Firefox extension that allows you to check for broken links, trace redirect chains and highlight nofollow links for any webpage. It also generates an on-page SEO report that includes the webpage’s: Title. Meta description.

How do I start SEO? – Local SEO for Doctors

How to Start an SEO Campaign

Step 1: Set KPIs & Goals. …
Step 2: Analyze Your Current Website Setup. …
Step 3: Topic Creation & Keyword Research. …
Step 4: Establish a Pillar Content Strategy. …
Step 5: Perform an SEO Audit. …
Step 6: Work on Audit Findings. …
Step 7: Work on Local SEO. …
Step 8: Work on Back Links.

Can you pay Google for SEO? – Local SEO for Doctors

No. Google does not offer SEO services. Remember, Google is a search engine and they have created their own algorithm to rank websites. If Google offered SEO services, you’d basically just be paying to be at the top of the search results considering they would know exactly what to do on your website to get you there.

How long does SEO take to work? – Local SEO for Doctors

between 4-12 months

The short answer is between 4-12 months. The longer answer has to do with all those factors we discussed that tie into your SEO strategy. If you target low-competition keywords, you can start to see results within 4-6 months.

How much do freelance SEO make? – Local SEO for Doctors

How much do SEOs earn? The average SEO professional earned $81,103 in 2018, which is up from 2017. Agencies and freelancers are paid an average $1,779 per client each month, up $109 in a year. Freelance and agency SEOs bill their clients an average of $119 per hour.

Is SEO better than Google Ads? – Local SEO for Doctors

Key PPC vs. SEO take-aways
Improvements to SEO can help your website rank higher on Google Search by making it more relevant to users, while PPC ads like Google Ads are paid online advertisements which allow businesses and website owners like you to bid on the chance to show an ad next to searches on Google.com.

Is SEO better than PPC? – Local SEO for Doctors

We’ve seen that SEO click-through rates are higher than PPC, meaning that it has the potential to drive significantly higher volumes of organic traffic your way. In addition, your cost per acquisition (CPA) is going to be much lower using SEO than PPC.

Why is SEO monthly? – Local SEO for Doctors

SEO takes time to impact your site’s performance and you won’t see changes overnight. A monthly retainer for your SEO company gives them time to develop the best campaign for your business without being restricted by time. Plus, a monthly SEO plan also allows you to build a relationship with your SEO company.

What are the 5 P’s of healthcare marketing? – Local SEO for Doctors

The 5P’s (Product, Place, Process, Price, and Promotion) strategies are introduced to improve healthcare services. The healthcare marketing study recommend to add the 5th P (Process) as core of healthcare marketing plan approach to improve or establish any healthcare services.

How is B2B used in healthcare? – Local SEO for Doctors

B2B Healthcare Marketing, or Business-to-Business Healthcare Marketing, is the process of healthcare organizations and/or healthcare providers collaborating to increase business with consumers and patients alike and to provide them with the best services possible.

How can I improve my medical business? – Local SEO for Doctors

Add more patients and grow your medical business in 5 easy steps

Step #1: Grow your reputation through customer reviews.
Step #2 Are you live on Social Media?
Step #3 Use more Technology.
Step #4 Create ‘Potential Patient’ Engagement.
Step #5 Meet the demands.

Does RSS feed Help SEO? – Local SEO for Doctors

RSS Feeds Don’t Have SEO Benefits Beyond Content Discovery
RSS feeds don’t have any SEO benefit other than helping Google to discover content, much like a sitemap. Having an RSS feed doesn’t improve rankings, for example. If playback doesn’t begin shortly, try restarting your device.

What is the best image file for SEO? – Local SEO for Doctors

While there are many image formats to choose from, the PNG and JPEG are the most common for the web. PNG: Produces better quality images, but comes with a larger file size. JPEG: You may lose image quality, but you can adjust the quality level to find a good balance.

What are the 4 main techniques of off page SEO? – Local SEO for Doctors

Off-page SEO techniques – Five steps to increase your domain…

Creating valuable backlinks. Creating backlinks is at the core of off-site SEO and is a technique that is crucial for any site with the aspiration of ranking on page one. …
Social Media Marketing. …
Guest Content. …
Forum Posting. …
Local Listings.

How many types of off page SEO are there? – Local SEO for Doctors

Top 20 Off-Page SEO Techniques To Increase Ranking and Domain Authority

S No	Off-Page SEO Techniques	Process
1	Creating Shareable Content	Difficult
2	Influencer Outreach	Moderate
3	Contribute as Guest Author	Moderate
4	Broken Link Building	Moderate

How can I improve my page and off page SEO? – Local SEO for Doctors

In our experience, these on-page SEO technical best practices are easy to achieve and deliver the best returns for your content.

Use title tags. …
Include relevant and optimized headings. …
Think about your URL structure. …
Include alt text. …
Prioritize page load speed. …
Include relevant internal links. …
Add meta descriptions.

How do you engage doctors?

5 Steps to Gain Physician Buy-in

Discover a common purpose. …
Adopt an engaging style and talk about rewards. …
Reframe values and beliefs to turn physicians into partners, not customers. …
Segment the engagement plan and provide education. …
Use “engaging” improvement methods by using data.

How do you market a new medical product?

6 Proven Strategies for Marketing Your Medical Device

Understand your audience. …
Understand the problem. …
Build your go-to-market strategy to meet the customer along the buyer’s journey. …
Message around the value to the customer. …
The web is a crucial tool. …
Build trust with consistency.

Is it hard to sell medical devices?

Selling expensive medical devices is no easy task. Hospitals take procurement very seriously, which means you need to work diligently to capture the trust of potential buyers. But that can be difficult when it comes to items such as MRI machines or CT scanners, which represent large investments.

How do pharmaceutical companies market doctors?

They largely do so by sending sales representatives to doctors’ offices for face-to-face visits, providing free drug samples and other swag, offering payments for speeches, food and beverages, travel, and hosting disease “education.”

Do medical professionals use LinkedIn?

More than two million doctors and other practitioners maintain an individual or company profile. For healthcare marketing purposes, LinkedIn’s added value is that it is primarily for being visible among and connecting with fellow professionals.

Can doctors do digital marketing?

Doctors can easily boost posts on social media and obtain more exposure, which in the end, will provide even more value for these targeted marketing efforts. Social media marketing strategies for doctors can help to improve a doctor’s online presence through marketing campaigns.

Do doctors need digital marketing?

Digital marketing for hospitals actually helps in making things more convenient and accessible for patients. Say, having a website, and a social media page helps in providing the patients easier access to the healthcare providers and saves them from unnecessary service research.

Why is marketing important to a medical practice?

Marketing plays an important role in helping healthcare professionals to create, communicate, and provide value to their target market. Modern marketers start from customers rather than from products or services. They are more interested in building a sustainable relationship, than in ensuring a single transaction.

How do I market myself as a doctor?

Take note of these 5 ways to increase your medical expert reputation in the eyes of existing and prospective patients.

Keep a blog. …
Build a social media presence. …
Publish press releases. …
Work with local media. …
Become an author.

Who will be the target market of medical?

The target market includes patients and families, communities, doctors, medical personnel, hospital staff, and society Hospital marketing has three functions First, from the hospital’s point of view, through analysis of the target market, hospitals can understand the future needs of consumers and establish good.

How do hospitals do digital marketing?

Top 6 Digital Marketing Strategies and Best Practices for the Healthcare Industry

Your Website is Your Digital Hub. …
Focus on Local SEO. …
Invest in Pay Per Click Advertising. …
Keep Up to Date with Google Changes. …
Email Marketing Keeps People Coming Back to Your Site. …
Social Media Engages Your Patients.

Is Google Analytics a SEO tool?

Google Analytics is a web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes. The service is part of the Google Marketing Platform and is available for free to anyone with a Google account.

Is Learning SEO Hard?

SEO is simply not as hard as people pretend like it is; you can get 95% of the effort with 5% of the work, and you absolutely do not need to hire a professional SEO to do it, nor will it be hard to start ranking for well-picked key terms.

How can I get SEO with no experience?

Register for a freelancer account on sites like Upwork, Fiverr, and PeoplePerHour. On a daily basis, these portals publish hundreds of SEO jobs. Sort through the requests and apply for SEO tasks that you can do with your present skills and experience. To secure a few contracts, keep your prices cheap.

How can I learn SEO?

6 Steps to Learn SEO for Free – Learn SEO at Home

Understand the goal of SEO. …
Master keyword research. …
Know the difference between on-page and off-page SEO. …
Learn to identify UX signals. …
Embrace SEO-friendly content creation. …
Start link building.

How do I start SEO?

How to Start an SEO Campaign

Step 1: Set KPIs & Goals. …
Step 2: Analyze Your Current Website Setup. …
Step 3: Topic Creation & Keyword Research. …
Step 4: Establish a Pillar Content Strategy. …
Step 5: Perform an SEO Audit. …
Step 6: Work on Audit Findings. …
Step 7: Work on Local SEO. …
Step 8: Work on Back Links.

Is it worth it to pay for SEO?

The short answer is SEO is very effective — not just to generate traffic but also leads and sales. Don’t worry. The long answer includes research and data, not just empty statements. Most SEOs get too caught up in search-specific metrics like SERPs (search engine results page), rankings, and organic traffic.

Can SEO make you rich?

Yes, SEO can make you rich if you earn, save, and invest.

How much does SEO cost for a small business?

According to a survey of 1,200 business owners and over 350 agencies, freelancers, and consultants, the average cost of SEO for Small Business is $501-$1,000 per month globally. The average cost of SEO for small businesses in the United States is $2,501 to $5,000 per month.

Is SEO Cost per click?

The main difference between Search Engine Optimization (SEO) and Pay Per Click (PPC) is that traffic coming from SEO (organic) is free while traffic generated from PPC is not free (as the name implies you have to pay a cost per click).

YGO Marketing is one of the best SEO, ASO, Local SEO & PPC – Google, Facebook Ads campaign expert company in Mumbai-India for Real Estate Builders, Jewellers, Jewelry Businesses — YGOASO.com

What do SEO packages include?

Enterprise SEO Packages Include:

Competitive Keywords / Ranking Nationwide.
Keyword Research.
Analytics Setup & Configuration.
Monthly Strategy Discussion.
Title Tag & Meta Tag Creation.
Technical SEO – (Robots. txt, Sitemap, etc.)
Internal Link Building (Cross-Linking)
Content Creation, Optimization & Editing.

What happens if you stop SEO?

If you stop doing SEO, you’ll eventually start seeing lower rankings in search results. Over time, this will lead to less organic traffic to your site and less visibility online. Your rankings will continue to decline until you use SEO strategies to increase them again.

How do I advertise my healthcare services?

Use consistent healthcare branding. …
Evaluate the online patient experience. …
Build a responsive healthcare website. …
Test site speeds. …
Optimize organic search engine results for prospective healthcare consumers. …
Use PPC and display ads for healthcare marketing. …
Leverage social media (the right way)

What is healthcare digital marketing?

Healthcare digital marketing refers to the process of promoting your services to healthcare aspirants through online platforms. Digital marketing is a lucrative investment option for your online healthcare services.

What is B2C marketing in healthcare?

B2C healthcare marketing is more of a surface-level, brief, and transactional relationship. The goal of B2C marketing is to get customers to buy a product or service (or at least schedule an appointment) today. The buyer’s journey typically ends with their purchase.

IS Pharma a B2B or B2C?

Pharmaceuticals do, b2b. they buy from b2b companies and sell to pharmacy stores and then the pharmacy stores sell to the customer.

How can I attract more patients?

5 ways to attract more patients to your practice

Establish an active online presence. …
Start a blog. …
Ask for referrals and reviews. …
Attract more patients to your practice by nurturing strong relationships your current patients. …
Upgrade to modern technology.

Do images increase SEO?

Images make any content more interesting and appealing by helping readers understand your content better. Plus, images add value to your SEO efforts by increasing user engagement and accessibility of your website. There are a number of important factors that can be optimized to help improve image SEO on your site.

How do I create backlinks?

8 Smart Ways to Earn or Build Backlinks to Your Website

The broken-link building method. …
Backlinks through infographics. …
The advantage of guest articles. …
Spy on your competitors. …
Build internal links. …
Promote your content. …
Write testimonials. …
Contact journalists and important bloggers.

How do I optimize my page for SEO?

Off-page SEO techniques – Five steps to increase your domain…

Creating valuable backlinks. Creating backlinks is at the core of off-site SEO and is a technique that is crucial for any site with the aspiration of ranking on page one. …
Social Media Marketing. …
Guest Content. …
Forum Posting. …
Local Listings.

What are SEO backlinks examples?

Backlinks are links from a page on one website to another. If someone links to your site, then you have a backlink from them. If you link to another website, then they have a backlink from you. For example, these words link to YouTube, so they now have a backlink from us.

What is the difference between on page SEO and off-page SEO?

On-page SEO refers to SEO factors and techniques focused on optimizing aspects of your website that are under your control. Off-page SEO refers to SEO factors and strategies focused on promoting your site or brand around the web.

What is technical SEO example?

Another example of technical SEO would be building an XML sitemap for your site. The first major step in establishing a technical SEO strategy is setting up your website correctly so every page function as it should. Google (and other search engines) crawls this file to understand your site better.

What are the main types of SEO?

So, the various SEO types are:

Technical SEO.
On-Page SEO.
Content SEO.
Off-Page SEO.
Local SEO.
Mobile SEO.
eCommerce SEO.

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September 3, 2022by Sudhir TambeOptimization SEO33 comments

How to Make Best Use of Local SEO Strategies for Healthcare?

How Can You Make the Best Use of Local SEO Strategies for Healthcare?

It’s no secret that the vast majority of private healthcare practices rely on attracting patients who live or work within their local geographic areas. By the same token, most patients look for healthcare practices that are geographically nearest to them in order to reduce their travel time and provide themselves with greater convenience.

In order for healthcare practices to attract those high-value patients, they use a strategy called local search engine optimization (SEO). That’s because local SEO for medical professionals is the best way to help more local patients find their practices online. In this article, we’ll explore the best strategies for achieving healthcare local SEO for your practice.

What is healthcare local SEO? – SEO Strategies for Healthcare

In its most basic sense, local SEO is about increasing your website’s visibility for those prospective patients who want healthcare services in your area. Optimizing your healthcare site for local SEO will help you:

Reach more local patients by increasing your site’s visibility to search engine web crawlers
Boost your website’s rank in local searches
Make a positive first impression with a well-designed website, which will make patients more inclined to engage with your practice online
Improve your site’s user experience (UX) for patients
Improve your patient’s perception of your practice

When you optimize your site for healthcare local SEO, your site will appear higher in local searches that include the term “near me.” This helps Google understand the users’ intent to find their desired location within their near vicinity — searches like “orthopedic surgeon near me” or “back pain specialist near me.”

How do you get started with local SEO for medical professionals?

SEO Strategies for Healthcare

Here are five ways that you can build and enhance your medical local SEO:

1. Improve your website

About 90% of visitors will abandon a website that is slow loading. Nearly 80% will leave for non-responsive issues, and 70% will leave due to poor navigation and other usability issues. Remember that your healthcare website is often the first point of contact for your practice for many of your patients.

Your website must be visually appealing and optimized for usability. It’s your healthcare practice’s first impression for new patients, so it should exude professionalism, expertise, and care to your patients. You should optimize your medical practice’s web pages specifically for local searches. It’s critically important for your patients to have a good experience with your practice (including your website) from beginning to end.

What are the local SEO best practices for your healthcare website?

Your clinic’s phone number and hours of operation must be consistent and placed in a visible location somewhere on your website, typically within a footer or “Contact Us” subpage or both.
Your website should have simple navigation so users can find information quickly.
Your practice colors and design should be integrated into the pages.
You should have integrated CTA (call-to-action) buttons that help move patients towards the next step.
You should include complete contact information so prospects can get in touch.
You should include visuals (photos, illustrations, and videos) to make your content more engaging and break up text blocks on the page.
You should integrate a responsive design, so your practice’s site automatically adapts and displays correctly on any device. People often use mobile devices to find the right doctor.

2. Create fresh, informative content for local patients

When it comes to medical local SEO, there’s no substitute for high-quality, relevant content. You also want your patients to have access to accurate health information.

Relevant content can be a goldmine of information and keywords that search engines can use to rank your website. Strong content also helps establish your authority as a healthcare practice. If you want to attract more patients to your practice, you must invest in creating good content for prospective patients. Here are some examples of content:

Information about a local event you’re hosting or attending (wellness fair, flu shot event, etc.)
Feature article about a new medical professional joining your team
Feature article about a new technology or treatment in your practice
Article about a new service you’re offering at your practice
Video about how to stay healthy in the winter or summer
Services you perform for specified areas
Information on new locations in those areas
Health-related events you sponsor or attend (health fairs, flu shot events)

Include location-based keywords in your content. The city where your healthcare practice is located is an important keyword to include throughout your website content. And be sure to
use local keywords where appropriate in your content URLs, headings, title tags, meta descriptions and image file names.

3. Claim your Google Business Profile listing

If you really want success with local SEO for healthcare, start by claiming your Google Business Profile listing. This listing typically appears at the top of search results along with two other local businesses. This is known as the “local SEO 3-pack.” If you haven’t yet claimed your Google Business Profile listing, it’s easy and free to claim it by providing your:

Practice’s name
Address
Contact information (phone number, email)
Hours of operation
Photos of your practice
A small blurb about your practice

By adding this information, you’ll provide local searchers with a detailed listing of your practice.

4. Manage your local listings

As a local business, your information is posted on multiple websites and directories. It’s important that you manage your local listings to ensure you’re providing everyone with the exact same accurate information about your practice. Always check your listings to make sure that your practice information is 100% accurate. Always verify your:

Name
Contact information
Hours of operation
Location
Services

It’s crucial that you keep your listings consistent, so patients have accurate information about your practice, regardless of where they find you.

If you find incorrect information on any publisher, platform, or directory where your healthcare information appears, take action to correct the information immediately. In many cases, those directories require you to claim your listings to verify that the information that they have gathered about you is correct.

5. Ask for and respond to patient reviews

The importance of online reviews for healthcare practices has soared in recent years. Today, 80% of consumers trust online reviews as much as personal recommendations. Online reviews have become a necessary part of healthcare practice marketing because 84% of patients use online reviews to evaluate healthcare practitioners.

People want to find the right practice for their personal needs. When researching your practice, they’ll search reviews to aid their decision-making process. Reviews can build your practice’s trustworthiness in your community and help patients understand how you handle negative feedback. That’s why it’s essential to manage them.

To obtain more positive reviews, ask your current satisfied patients to rate their experience at your practice. Encourage them to leave feedback on your Google Business Profile or other local listings by giving them a handout with information on how to review. You can also send an email or an automated text message. When a patient leaves a review, take time to respond to them.

How to respond to patient reviews

If it’s a positive review, show your appreciation and thank them for taking the time to leave the review. If it’s a negative review, apologize for the patient’s negative experience and ask them to follow up with your practice so you can get more information and rectify the situation.

Remember, it’s good to have some negative reviews because it allows people to get a full picture of your practice. It also lets you showcase how your practice values transparency.

Gathering more positive reviews helps your practice gain trust and build credibility with new patients who are checking out your practice. Good reviews encourage more prospects to interact with your listing and visit your website to learn more about your practice.

If you need help with local SEO services, you should consult a local SEO agency or a local SEO company and take advantage of their expertise. Just remember that local SEO will help you drive more patients to your practice.

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September 3, 2022by Sudhir TambeOptimization SEO53 comments

Local SEO for local Business in India | SEO for Doctors, hospitals & healthcare centers in India

Local SEO for local Business in India |

SEO for Doctors, hospitals & healthcare centers in India

How much does local SEO cost in India? – SEO for hospitals

The SEO cost per month in India is between Rs 5000 and Rs 25000, depending on the services provided.

How do hospitals do SEO?

First, though, let’s go through why local SEO is critical for hospitals. – SEO for hospitals

3 Reasons Hospitals Should Invest in Local SEO. …
Step 1: Select Your Keywords. …
Step 2: Optimize Your Keywords. …
Step 3: Create Citations and Links. …
Step 4: Ask for Reviews. …
Step 5: Track Your Results.

How is SEO used in healthcare? – SEO for hospitals

On-site, or on-page technical Healthcare SEO, refers to the code, images, and words that make up your website. From the type of content you have on your health services website, to its site loading speed and your site’s mobile responsiveness, there are a variety of factors that impact aspects of SEO.

Why is SEO important in hospitals? – SEO for hospitals

Why Is SEO Important For Medical Practices? SEO is in perfect alignment with how many patients find their doctors or look up health information online these days. Without it, you’d be missing out on enormous opportunities to get patients who are searching for your services.

What is medical SEO? – SEO for hospitals

Medical SEO is short for search engine optimization. Medical SEO involves the process of improving your medical website’s rankings in search engines for targeted keywords and search queries “organically” (without paying for ads).

How do hospitals do digital marketing? – SEO for hospitals

Top 6 Digital Marketing Strategies and Best Practices for the Healthcare Industry

Your Website is Your Digital Hub. …
Focus on Local SEO. …
Invest in Pay Per Click Advertising. …
Keep Up to Date with Google Changes. …
Email Marketing Keeps People Coming Back to Your Site. …
Social Media Engages Your Patients.

What are the advantages of healthcare SEO? – SEO for hospitals

There are many advantages of SEO for doctors, including increased website traffic, greater brand recognition, and higher patient volumes. There are several aspects to medical SEO, such as content creation, on-page code and content optimization, link building, and reputation management.

How off page SEO would lead to a high rating of the website for the health care industry? – SEO for hospitals

In laymen terms, off-page SEO helps search engines understand what others think about your product, services, or website. Even having just a few links from strong, relevant sites with high levels of authority will increase your chances of ranking higher.

Can you pay Google for SEO? – SEO for hospitals

No. Google does not offer SEO services. Remember, Google is a search engine and they have created their own algorithm to rank websites. If Google offered SEO services, you’d basically just be paying to be at the top of the search results considering they would know exactly what to do on your website to get you there.

How can I promote my hospital? – SEO for hospitals

Follow These 7 Hospital Marketing Tips to Become a Preferred Provider

Make your website useful. …
Use social media to humanize your brand. …
Engage in community sponsorships. …
Increase your impact through hosted events. …
Make your website useful. …
Use social media to humanize your brand. …
Engage in community sponsorships.

What are the 5 P’s of healthcare marketing? – SEO for hospitals

The 5P’s (Product, Place, Process, Price, and Promotion) strategies are introduced to improve healthcare services. The healthcare marketing study recommend to add the 5th P (Process) as core of healthcare marketing plan approach to improve or establish any healthcare services.

Why do doctors need SEO?

Hence, SEO not only provides a higher ROI, but also increases credibility, traffic, visibility, reputation, and branding. SEO for doctors is the key to attracting new patients irrespective of the size and specialty of a medical practice.

Which is better SEO or Google Ads?

Google Ads is better for quick, top of the page results and SEO is better for long-term Google ranking. If budget is more of a concern and time is not then SEO is better. If you want to be at the top of the first-page search result like next week then Google Ads is better for you.

Which SEO tool is best?

Best Search Engine Optimization (SEO) Tools

Ahrefs: SEO Keyword Tool. …
Google Search Console: Top SEO Tool. …
SEMRush: Marketing SEO Tools. …
KWFinder: SEO Keyword Tool. …
Moz Pro: SEO Software. …
Ubersuggest: Keyword Tracking Tool.
Answer The Public: Free SEO Tools. …
SpyFu: Free SEO Tools.

What are the 3 steps to successful SEO?

The 3 Steps to Any Successful SEO Campaign

Step #1 Get to Know Your Buyers and Their Search Habits. …
Step #2 Optimize Your Website and Add New Content. …
Step #3 Maximize Conversions From Website Visitors.

How can a hospital increase sales?

6 Tips for Increasing Your Hospital’s Revenue

Engage Your Community. To grow your hospital’s revenue, you need more patients. …
Build a Beautiful Website. …
Create a Positive User Experience. …
Optimize Your Website for Search. …
Utilize Targeted Web Marketing Campaigns. …
Be Committed to Ongoing Marketing.

What is the target market for hospitals?

The target market includes patients and families, communities, doctors, medical personnel, hospital staff, and society Hospital marketing has three functions First, from the hospital’s point of view, through analysis of the target market, hospitals can understand the future needs of consumers and establish good.

Do hospitals need marketing?

If you have poor marketing or no marketing at all, your brand will suffer. Yes, your healthcare practice works similarly to any other brand in any other industry. Patients drive the healthcare industry of today, so impressing the patient (customer) is an essential element that will drive your practice above the others.

Do doctors need digital marketing?

Digital marketing for hospitals actually helps in making things more convenient and accessible for patients. Say, having a website, and a social media page helps in providing the patients easier access to the healthcare providers and saves them from unnecessary service research.

What do healthcare marketers do?

What Is a Healthcare Marketer? A healthcare marketer may work for a healthcare facility, such as a hospital or physician’s office, or for a government agency. As a healthcare marketer at a medical practice, your primary duties are to promote the organization’s success to gain patients and maintain patient loyalty.

What is local SEO for dentists?

What Is Local SEO? Local SEO is a type of SEO that helps your website appear higher in the search results for location-specific searches. For example, a Nashville-based dental practice ranking for searches like “dentists in Nashville”. Sometimes patients also search with key phrases like “dentist near me”.

How much does SEO cost for a small business?

According to a survey of 1,200 business owners and over 350 agencies, freelancers, and consultants, the average cost of SEO for Small Business is $501-$1,000 per month globally. The average cost of SEO for small businesses in the United States is $2,501 to $5,000 per month.

How is SEO charged?

If you pay for an SEO service to an SEO company in India, you’ll normally be charged between INR 5000-25000 a month (60,000 – 3,00,000 a year). Whether or not that’s good value depends on two things – the ROI and whether any shortcuts/risks have been taken in the process, which could see your site penalized later on.

How do I start a SEO strategy?

SEO Content Strategy

Make a list of topics.
Make a list of long-tail keywords based on these topics.
Build pages for each topic.
Set up a blog.
Create a consistent blogging schedule.
Create a link-building plan.
Compress media files before uploading them to your site.
Stay up-to-date on SEO news and best practices.

How is marketing used in hospitals?

Hospital marketing refers to the use of marketing strategies like advertising, branding and promotional tactics to improve population health by interacting with community, building trust, displaying expertise in care in order to acquire new sufferers and create long lasting relationships.

What is healthcare digital marketing?

Healthcare digital marketing refers to the process of promoting your services to healthcare aspirants through online platforms. Digital marketing is a lucrative investment option for your online healthcare services.

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September 3, 2022by Sudhir TambeOptimization SEO38 comments

SEO for Doctors in India | Digital Marketing SEO Service in Mumbai – India

Local SEO for Doctors in India | Digital Marketing SEO Service in Mumbai – India

Overview

Local SEO for Doctors – Healthcare providers nowadays don’t rely on traditional marketing to acquire patients. They are starting to find other ways to promote their services – one way is through digital marketing.

Digital marketing has opened up a lot of opportunities for medical practices to continually increase their number of patients without increasing the money they spend on marketing their services. And today, when it comes to digital marketing, one of the most powerful and effective marketing disciplines that a healthcare provider can utilize is the use of search engine optimization (SEO).

What is SEO? – Local SEO for Doctors

Local SEO for Doctors – As a healthcare provider, you may be so focused on taking care of patients that you may have not familiarized yourself with the term search engine optimization or SEO. If you have no idea what this term is, SEO is the marketing discipline that focuses on increasing the number and quality of visitors to a website. It mainly consists of optimizing website pages and the domain as a whole to achieve organic positioning in search engines.

SEO has been used by many organizations of different segments and sizes to improve their rankings on prominent search engines (like Google and Bing). It is a great way to be visible online. Furthermore, SEO ensures that a website is accessible and can easily be found on search engines based on the words and phrases that pertain to what an organization offers.

What is the difference between organic SEO and Local SEO?

Local SEO for Doctors – We’ve already established what SEO is and what it does. However, there are two kinds of SEO that you should know. The first one is organic SEO and the other one is local SEO. What is the difference between the two?

Organic SEO is a marketing practice that refers to the method used to obtain a high placement on a search engine results page. With this type of SEO, a local element may not be included and it’s usually not associated with a brick and mortar business. Some examples of techniques used for organic SEO include using keywords and keyword analysis, backlinking, link building to improve link popularity, and writing content relevant for the target audience.

Local SEO, on the other hand, is an incredible way to market your local medical practice online. It is an effective way to promote a practice’s services to a local audience or a specific location. There are a variety of methods used in local SEO which are easier to manage using a local SEO tool.

Basically, organic SEO involves improving a website’s ranking and increasing traffic by producing content that provides value. So, when it comes to organic search, search engines rank and favor websites that have relevant content. But with local SEO, search engines rank and favor websites that have relevant and trusted location-based content.

Why is local SEO important to your medical practice?

Local SEO for Doctors – According to BrightLocal’s Consumer Review Survey, 97% of consumers looked online for local businesses in 2017 with 12% searching online for a local business everyday. In addition, according to the 2014 Local Business Search Study performed by comScore, 78% of local-based searches on a mobile device end in purchases being made offline. These numbers tell you how relevant local SEO is. And clearly, these studies suggest that there are good opportunities out there for medical practices to gain more patients if they understand how to utilize digital marketing.

So, how exactly can local SEO help you? Good question.

Having a website is one way of promoting your services online, but adding a local element might help you to improve your visibility to your target audience. This is where the benefits of local SEO comes into the picture – it helps you grow your medical practice, assists you with meeting your business objectives, increases your visibility for your website, and improves your searchability online in a specific location. Regardless of whether your medical practice is small or not, implementing an SEO strategy is a great way to drive traffic in your website. Thus, increasing your number of patients and increasing your revenue.

How can local SEO help your medical practice attract new patients?

Local SEO for Doctors – Medical practices just want to have a steady stream of patients coming in the front door. For that to happen, you need to implement some marketing strategies – one of which should be using a number of SEO strategies. If you are just starting out in the healthcare industry, your target market should people in your local area. Those people are the ones who will likely pay you a visit for a consultation or medical check up.

Local SEO for Doctors – Most people don’t want to go out of their way or travel for several hours just to visit a doctor. People want a doctor that is nearby that they can visit anytime. So, for example, let’s say that you’re an orthopedic surgeon. If a patient in your local area needs a joint replacement, he or she would just search “orthopedic surgeon near me,” and your name or your clinic would come up if you optimize your website using local SEO. This is why it is important to focus your marketing strategy on localization. Content, on-page optimizations all with a focused, localized intent can help you be visible online and get more patients.

To help you get started, here are the important things you need to remember to ensure that you can be found online by local patients:

On your website, make sure that you include your city together with some important keywords.
Your web pages should contain your full address. And make sure that it is the same everywhere; it should be consistent.
Your Google Maps listing should be linked to your website.
Use local keywords in your URLs, heading tags, and content.

Final Note – Local SEO for Doctors

Focusing your marketing efforts in a specific area will help your practice grow. That is why it is important to use local SEO. We recognize that your first priority is to take care of patients – therefore, if you don’t have the time to market your practice, YGO Marketing – YGOASO.com can help you. We partner with your practice to provide you with cost-effective, patient-friendly, and accessible medical marketing services to improve your health care delivery. Schedule a meeting with our SEO specialists and we’ll help you get started.

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September 3, 2022by Sudhir TambeOptimization SEO33 comments

SEO (search engine optimization) for Hospitals & Healthcare in Mumbai – India

SEO (search engine optimization) for Hospitals & Healthcare in India

SEO (search engine optimization) for hospitals is the practice of improving visibility for hospitals and healthcare institutions in search engine results pages for specific search terms. More visibility in the search results leads to more traffic to a hospital’s website, and more enquiries for treatments and consultations.

THE BENEFITS OF SEO FOR HOSPITALS AND HEALTHCARE INSTITUTIONS – SEO for Healthcare

INCREASE INTENT-DRIVEN TRAFFIC TO WEBSITE – SEO for Healthcare

SEO can increase the number of people coming to your hospital’s website, whether that be to research a symptom that they’re suffering from or to research prices for a surgery.

Whereas paid channels such as PPC or social media advertising can build reach for your healthcare institution, improving performance in the organic search results puts your business in front of potential customers who are actively searching for the services that you offer.

HIGHER ROI COMPARED TO OTHER CHANNELS – SEO for Healthcare

Paying for clicks via paid channels can be an expedient way of getting people to your website, however, an SEO campaign improves the website so that traffic can organically build over time.

SEO is a long-term marketing strategy. Whilst it may not provide the immediate returns sometimes seen from a successful PPC strategy, a well-researched and executed SEO campaign can provide the foundation for future digital success.

LONG-TERM INVESTMENT IN REDUCED PATIENT ACQUISITION COSTS – SEO for Healthcare

Reducing patient acquisition costs is a challenge facing every hospital’s marketing manager. An SEO campaign can drive more enquiries through your website, building on your digital investment and reducing the overall cost per patient acquisition.

As your website converts more patients organically, you may have more of your marketing budget spare, allowing you to pursue other digital marketing channels.

THE CHALLENGES OF AN SEO CAMPAIGN FOR HOSPITALS – SEO for Healthcare

E-A-T & YMYL – SEO for Healthcare

E-A-T stands for Expertise, Authoritativeness and Trustworthiness. These three factors are central components of Google’s Quality Rater Guidelines (QRG).

The QRG are used by Google’s quality raters. These people work for Google, manually assessing websites and feeding information back to Google, who use the data to inform changes made to the dozens of algorithms used to index search results.

YMYL stands for Your Money or Your Life. This acronym is attributed to websites by Google whenever site content has the potential to cause a major impact on a person’s life, such as medical, legal or financial sites.

Google states that a website’s Expertise, Authoritativeness and Trustworthiness (E-A-T) is especially important for YMYL sites. Such sites must be able to show an appropriate level E-A-T in order to be considered of a high quality by Google.

ALGORITHMIC CHANGES – SEO for Healthcare

The search results landscape is constantly shifting. Google is constantly striving to improve the search experience for users and update their algorithms as much as 9 times per day.

Specific attention has been paid to the healthcare niche over the years, with at least one major algorithm update being attributed by SEO experts as specifically focused on healthcare.

The August 1, 2018 Google update was identified by experts as specifically impacting the healthcare niche. Safety and trust were the two criteria pinpointed as impacting websites who either benefited or suffered as a result of the algorithm change.

This update proved that Google is particularly focused on making wide-reaching changes to their algorithm that specifically target the healthcare niche. Whilst this update is some way in the past, there’s no guarantee that Google won’t have another in the pipeline.

HIGH AUTHORITY COMPETITION – SEO for Healthcare

David Feinberg, VP of Google Health, has gone on record stating that as much as 7% of the billions of searches that take place every day on Google are health-related, equating to roughly 70,000 searches a minute.

Given the sheer volume of health-related searches that take place on a daily basis, it should come as little surprise that competition for keyword visibility for these terms can be very stiff.

Also, due to the YMYL nature of medical-related search queries, Google is more likely to favour high authority websites that have proven E-A-T in the field, such as NHS.uk and Mayo Clinic.

Hospitals hoping to optimise their website to compete for high-volume search terms must be willing to put in the work to improve their overall E-A-T, so that they can effectively compete with such high authority entities.

THE ROLE OF CONTENT IN HOSPITAL SEO – SEO for Healthcare

CREATE LANDING PAGES FOR YOUR TARGET SEARCH TERMS

Independent hospitals compete with the NHS and other health-related websites in the search results. By undertaking keyword research, you should be able to identify the variations of search terms that your website has the best chances of ranking for.

In order to effectively compete for these rankings, you’ll need to create in-depth content about the surgeries and treatments that your hospital offers. You can assess competitor’s content for ideas, and even leverage the knowledge of your own staff to provide the best information for your users.

FAQS

By identifying and answering your customers’ frequently asked questions you can build trust and also create more visibility for your website. There will be a set of unique frequently asked questions that correlates with each treatment or surgery that your hospital offers.

You can discover frequently asked questions to base your content on by exploring the search results pages for your chosen search terms. The ‘People Also Ask’ section is often populated with these FAQs.

Pro tip: Mark up your FAQs with FAQ schema to enable rich results and show your FAQs in an accordion on the search result page.

FAQ Schema Rich Results in Google search result.

MEDICALLY REVIEW YOUR CONTENT

We’ve already discussed how your content will be considered YMYL by Google, so it’s important that you do everything you can to prove your E-A-T credentials. This includes getting all your content medically reviewed.

This is easier than it might sound, especially if you have a good working relationship with the consultants in your hospital. Make sure each page has been reviewed by the appropriate expert in your hospital, and then add a byline showing when it was reviewed and by whom.

AUTHOR/EXPERT BIOS

Considering the YMYL nature of hospital websites, it’s important to show the credentials of those writing and reviewing content. Each writer should have an author page listing their credentials and what makes them qualified to write on the topic.

If you’re relying on medical experts to review your content, then you should feature an in-depth page on them as well. Describe what their specialty is,Â list their qualifications, experience and education.

This is your opportunity to boast about the expertise that your hospital offers, so don’t hold back when showing off about your staff’s knowledge.

WRITING FOR FEATURED SNIPPETS

Google sometimes identifies commonly searched queries as being suitable for featured snippets. These are positioned at the top of the search results page and usually offer a simple answer to a query, allowing the user to get the information they need without scrolling through search results.

Using search tools such as Ahrefs, SEMRush or Google Search Console, you may be able to identify these commonly searched queries. Writing succinct content based around these queries could see your hospital claim the featured snippet from competitors.

For example, you may find that users are often looking for the cost of specific surgeries, using queries like ‘neck lift cost uk’.

You can then feature an FAQ on your page such as: ‘How much does a neck lift cost in the UK?’. Make sure to answer the question directly, featuring a similar syntax. For example:’A Neck lift in the UK costs ‘£xx.’

Pro tip: Highlight the importance of the content to Google by wrapping the question in a header tag.

TESTIMONIALS

Customer testimonials can be a crucial factor in converting new patients on your website. Testimonials build trust with your potential customers and can make the difference between them enquiring or bouncing away from your site.

Ideally, you should be able to feature service-specific testimonials on each landing page. So, for example, someone searching for a CT scan near them can quickly find out what kind of experience they can expect from another customer.

Testimonial content can also be used on your expert/author pages to help further boost their E-A-T.

STRUCTURED DATA

We’ve already talked about how FAQschema can help you claim more real estate on the search results page, however, hospitals can also benefit from other structured data implementation.

LocalBusiness schema contains the key information about your hospital, such as opening times, price range and address. Providing this data in schema allows Google to better understand your hospital and present it accurately in the search results.

If your business has a good review collection system in operation then you may also be able to leverage review schema for certain pages on your site. This will allow you to show off your review stars on the search results page and improve click-through rates.

Review schema featured in a Google search result.

LOCAL SEO FOR HOSPITALS – SEO for Healthcare

In some cases, a hospital may benefit from a local SEO strategy which increases the visibility of a website for searchers in a specified area around the hospital.

GOOGLE MY BUSINESS OPTIMISATION

One of the best foundations for local SEO is an accurate, up-to-date Google My Business (GMB) account. GMBs are free to sign up for and can provide important information such as directions (via Google Maps) and reviews to prospective customers.

The information you provide in your GMB account should match the information you provide on your website. You should also make sure that any citations you’ve built for your hospital also match your GMB.

REVIEW ACQUISITION

Local map rankings are directly linked to the number and rating of reviews left on your GMB. Whilst testimonials have their place on your website, reviews left on your GMB will prove that your business can be trusted.

You should have a review acquisition strategy in place in order to prompt happy customers to review your hospital. Make it as easy as possible for your customers to do this by dropping a link straight to your GMB in your outreach email.

Responding to reviews, even negative ones, builds trust with potential customers, but can also improve visibility in the local map rankings.

In Google’s words: ‘When you reply to reviews, it shows that you value your customers and their feedback. High-quality, positive reviews from your customers can improve your business visibility and increase the likelihood that a shopper will visit your location’.

GOOGLE POSTS

Google posts are an often-underused aspect of a business’ Google My Business setup. Launched in 2016, Posts allow hospitals to showcase updates, offers, or announcements that may be of interest to those searching for them.

Although Posts used to stay live for just 7 days, Google now displays your 10 most recent posts in a carousel, enriching your GMB profile with content that could convert your next patient.

Whilst creating Posts does’t influence your ranking, they do add extra value to your GMB and allow you to reap more leads from them.

HOSPITAL & HEALTHCARE SEO FAQS

WHAT IS DIGITAL MARKETING FOR HEALTHCARE?

Digital marketing for healthcare covers the whole gamut of digital channels including SEO, Social Media Marketing and PPC. Healthcare institutions can benefit greatly from investing in digital marketing channels, as this allows them to expand their reach and appear in front of the right people at the right time.

HOW DO HOSPITALS DO DIGITAL MARKETING?

Hospitals’ approaches to digital marketing can vary greatly depending on their budget and business objectives. Independent hospitals with large marketing budgets may be able to invest in a multi-channel digital approach that encompasses paid (PPC, social advertising) and earned channels (SEO).

WHY IS DIGITAL MARKETING IMPORTANT IN HEALTHCARE?

Digital marketing is important to the healthcare industry as it offers an expedient, cost-effective means of acquiring patients without the use of costly traditional advertising.

Competition is arguably more intense online, with hospitals from across the UK (and sometimes the world) competing from visibility. However, a well-planned SEO strategy can help a healthcare institution stand out from the crowd.

WHY IS DIGITAL MARKETING IMPORTANT TO DOCTORS?

Digital marketing plays an important role in promoting the unique services of doctors and consultants. A smart SEO strategy can help hospitals identify the search queries that prospective patients use to research their symptoms and potential treatment options.

This can inform content creation, allowing hospitals to give their consultants the best visibility in the search results concerning their specialties.

WHAT IS THE MOST TRUSTED MEDICAL WEBSITE?

WHO.int is one of the most trusted, authoritative medical websites, according to Majestic which ranks it at 69 of the Majestic Million. The World Health Organizations’ website also has a domain rating of 93 according to Ahrefs, which is illustrative of the number of websites that link to it.

DOES YOUR HOSPITAL NEED AN SEO STRATEGY?

Hospital websites can often be large and unwieldy. In the bid to cover all the treatments that a hospital offers, as well as the symptoms that potential patients may be suffering from, websites can bloat in size whilst remaining unoptimized and inefficient.

A purpose-built SEO strategy ensures that there’s a plan in place for every aspect of a hospital’s website.

Any underlying technical issues can be cleaned up before site content can be reassessed and medically reviewed so that it can satisfy Google’s E-A-T requirements.

We’ve successfully claimed hundreds of top 10 rankings for clients in the medical niche and understand how best to create content that converts customers.

Our Liverpool SEO team has experience creating SEO strategies for businesses across the world and understand the importance of keeping up to date with the latest changes in the industry. We also write in-depth articles to help specific sectors level up their SEO efforts, such as our ultimate guide to Franchise SEO.

As a leading Liverpool digital marketing agency, we know how important it is to back up strategy with sound research and analysis. We take an analytical approach to our work using the best industry tools to respond to the ever-changing search landscape.

If you’re still unsure how best to execute your hospital’s SEO strategy, then get in touch with us for a consultation and find out where your website’s opportunities are hiding.

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