SEO for Beauty Salons or Parlour in India: 24 ways to get SPA business to the top of Google
Here’s a great way of attracting salon clients every day of the year, promos or not.
Enter Google Search.
Whether they’re on their phone, looking for a nail salon closest to them, or searching from their computer for the best balayage in the city, people are using Google to fill their beauty needs.
In fact, 72% of your potential clients prefer to find information about businesses like yours via search (source), more than any other way.
However, 98% of those searchers choose a business that is on page 1 of Google, and the higher up your salon appears, the greater your odds of being found.
You’ve probably wondered exactly what it takes be the ranked first on Google for “spray tans nearby” or “Best hair salon in *city name*”. Google has a pretty intricate way to show us the best and most relevant results for any search, and it’s made up of several factors.
What influences your salon’s Google ranking?
As you’ll see in this article, getting to the top of Google is made up of many factors, and most of those can be divided into three big groups: What you do to your website, how your website is linked to others, and your social factors (not just social media!).
If getting your salon ranked first on Google is a “recipe”, there are several ingredients for success. (It’s important to note that Google never actually tells us the exact way it ranks websites, so these are based on surveyed opinions.) (source):
1) Link signals: The most important factor is where on the internet your salon’s website is linked to. The more high-quality and relevant websites that link to yours, the better.
2) On-Page signals: Almost as important is your website itself. The content you put on your website is essential for Google to understand if your business is “important and relevant”.
3) Behavioural signals: When people see your business on Google, are they likely to click, call, or visit? Google keeps track of these things and ranks you higher if you have better “behavioural signals” like this.
4) Personalization: Google also knows which websites a searcher has seen in the past, and prefers to show search results that are relevant to the person. Not everyone’s search results look the same, hence the “personalization”.
5) Citation signals: Is your website being referenced by others (Yellow pages, other directories) with your correct name, address, and phone number? Having lots of correct citations helps here.
6) My business signals: This ranking factor is all about your Google My Business listing. Are you in the right category, close-by, and using the right keywords?
7) Review signals: The reviews your salon gets on Google, Facebook, Yelp and more make a different to your ranking as well.
8) Social signals: Although the least impactful, the amount of engagement you get on Facebook, Google +, Twitter and more does make a slight difference.
Okay, so now that you can understand *theoretically* why some salons are the first result on Google, while others are hidden on the second page, the question is: what can you do about this?
Search engine optimization (SEO) is a long-term process that consists of continually “feeding” Google with the right links, content, and engagement that it’s looking for. And it should definitely be a part of your salon’s marketing strategy.
Below are 24 things you can start working on now to kick-start your SEO. Follow through on these and you’ll be amazed at where your salon lands on Google in 2018.
Changes you should make to your website
As you saw above, one of the most important factors in your Google search ranking is what you do to your website. Most of these things you can do on your own (I’ll give you instructions if you have a WordPress or Wix website), while others might require you to ask your web developer.
1) Have a website
I’m guessing that most of you reading this already have a salon website, but just in case you don’t, this is a wake up call. If you want to get found on Google, this is the most important first step you can take. You can even make a free website with WordPress or Wix!
2) Install Google Analytics and Google Search Console
Google measures and rewards you for having a website that works well. But how do you tell what people actually do on your website? How long they look around for, what pages they visit, if they’re on their computer or phone? Google Analytics will tell you all that and more.
Google Search Console takes search analytics further and tells you exactly how people are finding your website on Google: which search terms they’re using, how often they’re clicking and more. You’ll need it to understand what’s working and what you can improve on for Search Engine Optimization.
3) Make sure that your website is mobile optimized
Does your website display well from smartphones? If not, you could be doing serious damage to your Google search ranking. On one hand, more than half of Google searches are from a smartphone, and visitors will leave your site without taking action if it doesn’t display properly. And equally as threatening, Google takes mobile optimization into consideration when ranking your website (source).
Mobile optimization for your WordPress website: Most WordPress themes are automatically mobile-friendly. If yours isn’t, time to speak with your web developer about getting a new theme!
4) Have a fast website
How fast is your salon’s website? Did you know that 40% of consumers will leave immediately if it takes longer than three seconds to load? (source)
Not only will your website visitors stick around on fast website, but Google will also reward you; The speed of your website is a ranking factor.
Unfortunately lots of beauty websites are weighed down by massive images. First, try resizing your images so that they’re not larger than they need to be. Then, test your website with Google Page Speed Insights and see how else you can improve it.
5) Make a list of the most important keywords that you want to appear for on Google
Your “keyword list” is an important project to work on, and something that you’ll use in a lot of your search engine optimization. Essentially, it’s a list of words that you want people to find you through on Google. For most salons, your keywords will look something like:
“Hair dresser Toronto”, “Hair stylists in Toronto” etc “Best facial New York”, “The best facial in NYC” etc
Google’s Keyword Planner will help you understand the best keywords to target.
The most important keywords are ones for the services you’re promoting plus your geographic area. If you’ve got several areas that you serve, and have multiple services, add those to your list, too.
6) Update your website to put your keywords in strategic places
To show that your salon’s website is relevant to your city and the beauty services you’re offering, you’ll need to take the keywords from above and pepper them throughout your site. There are massive guides written about on-page search engine optimization, but for the purposes of this article, here are some of the most important places to put your keywords:
Page title: This is the title of your web pages as shown in your browser and in Google searches, like this:
You want this title to look good to searchers, but also appeal to Google’s ranking algorithm. Put your most important keywords in it, while making it attractive.
Next, within your website’s pages: Without going too “keyword crazy”, make sure that your most important keywords do appear within the text of your pages at different points.
7) Make sure that your website description looks attractive from Google
The description of your website is what people see when they search for you. Here is an example of a good salon website description:
And a not so good one:
While Google doesn’t directly take your website description into consideration when ranking you, it does track your website’s “click through rate” from searches. So if people see your site but aren’t clicking on it because your description isn’t great, you’re doing damage to your SEO.
8) Keep a blog and write regular articles for it
My guess is that you have a blog on your website, but you haven’t written anything on it for about 6 months. Did I get that right? Your blog is important for creating useful content that you can share in newsletter emails and on social media, for making your website seem fresh to your visitors, but also to show Google that you’re creating updated, relevant content.
Google wants to see that your website is “active”, and blogs are a great way of doing this. But what to write about? Well, what kind of questions do you regularly get asked by clients about hair care, beauty, or the best products? Can you write “locally relevant” blog posts highlighting your favourite beauty and health businesses?
Get creative with your posts, and make sure to put your SEO keywords in the title and text.
9) Make your salon’s name, address and phone number visible on every page of your website
Google wants to see lots of signs that your salon really is located where you say it is, and a great way of showing this is including your contact info on every page of your website. An easy way to display your Name, Address and Phone number (NAP) is to put it at the bottom of your website in the footer, like I do on the Sunnystorm website:
Getting high-quality websites to link to your salon’s website
Okay, now that you’ve optimized your website for SEO, it’s time to get lots of links to it. The internet is called the “web” because it’s a massive web of links, each website linking to another. Google determines the quality of a website by look at what other websites are linking to it.
Just think: if your business has an article written about it in the New York Times, there is a pretty good chance that you’re running a successful salon.
So the second part of SEO is to find ways of getting high quality links. While this may seem completely “out of your hands”, it’s actually not. Here are the best ways to get more links to your website and improve your Google search ranking.
10) Get links from business directories, especially local ones
Some of the best places to get “backlinks” are local directories. Think Yellow Pages, your chamber of commerce, etc.
Moz has a great list of the best citation websites for cities in the USA here. Hubspot also has a list of the top 50 places you can get your business listed online. Finally, try searching “*your city* local directory” for more ideas.
For some of these websites it’s just a matter of claiming your listing. Others, you’ll have to manually create a business profile. Finally, you may have to email the website owner to understand how to get your business listed. There are also websites that will automatically post your salon info on the most important citation sites for a fee.
11) Make sure your Name, Address and Phone number are consistent on citation websites
There is a pretty good chance that your salon’s info is already listed on many citation websites. That’s great! You just want to make sure that wherever you’re listed, your name, address and phone number are exactly correct with no spelling errors, old addresses, or anything inconsistent. Google does not like inconsistency!
You can either do a Google search for your business name and see where you’re listed, or use a service like Moz Local that will do it for you automatically.
12) See where your competitors are getting their links from
This is a great way to understand why other salons in your city may be ranking higher than you on Google while also getting some more links for your own business.
First, try a simple Google search for your competitors and take a look at the results. Do they have news articles written about them? Links from business directories you’re not in, or have a profile somewhere you don’t? Find where they’re appearing online and try to get these websites to link to you, as well.
Then, try the Moz Open Site Explorer website which will show you exactly what backlinks your salon competitors are getting.
13) Get links to your website from other local businesses websites
I bet you have local businesses in your town that you support, love, and possibly even promote at your salon. And they have websites too, right?
A great way to build more backlinks is to speak with local businesses, especially ones that have a strong web presence, and ask to do a link exchange. They could write a blog post with links to their favourite local businesses (you can do one too and return the favour), have a page on their website with local businesses they support, or even do a partnership giveaway with prizes from both your businesses (and a blog post with links, of course).
14) Get included in news articles as an “industry expert”
Online news websites are excellent sources of backlinks, as they’re usually considered an “authority”. And believe it or, news sites are always looking for experts to comment on beauty and health trends, new products, celebrity hairstyles and more.
Help A Reporter Out connects news sites looking for experts with actual experts. All you have to do is respond to their request for help, and if they like your response they’ll include you in their article (often with a link to your website).
Here is an example of a “beauty request” I’ve gotten through Help a Reporter Out:
If you’re a hair stylist specializing in wedding hair, being profiled in this magazine would be perfect. Just subscribe to HARO’s email updates and keep an eye out for inquiries in your field.
15) Connect with local bloggers in your city
Whether you’re city is big or small, I bet there is an active community of bloggers writing about their favourite sushi places, hangout spots, beauty destinations and more.
Take a day and make a list of your local bloggers, then send them an email asking to review your business or propose to write a guest blog for them. For guest blog posts, think about topics like “The best beauty destinations in *city name*” Or “Why spray tanning is making it big in *city name*”. Anything relevant to your town, but also on topic with your business. Just make sure you’re getting a link back to your website!
16) Enter your local awards
If you haven’t done it yet, submitting your salon to your local business awards a great idea. Not only will you get extra attention if you win, but the award website will link to you regardless of whether you win or not.
Optimize your social profiles and have a solid social strategy
We saw at the beginning of this blog post that social signals do make a difference in your salon’s Google ranking. But this doesn’t mean you need to have thousands of Instagram followers or hundreds of shares on Facebook. Social in this case goes beyond just Facebook and Instagram.
17) Create a Yelp profile and optimize it
Yelp is one of the most trusted citation and review websites for Google. If you don’t have a profile on there yet, make one. If you’re already on Yelp, claim your profile. And don’t forget to optimize your Yelp profile by keeping it updated and complete. See my article about optimizing your Yelp profile here.
18) Create a Google for Business profile or claim your listing
As you saw above, a huge 7% of your Google ranking is determined by your Google My Business profile, so you absolutely need to make sure that you have one. In case you aren’t sure what that is, here is an example of a really good and complete GMB profile:
You can create or claim your salon’s Google My Business profile here.
19) Optimize your Google my Business profile
Once you’ve created your salon’s GMB profile, make sure that it’s complete and optimized. You’ll want to make sure you’re in the right category and your keywords are placed in your description.
Put in your businesses hours, what type of payment you accept, and all other profile sections. Then, make sure to upload several high-quality pictures of your location and some of your work. You may want to update these photos every few months to keep your profile fresh.
20) Get more client reviews on Google, Facebook and Yelp
A huge 7% of your Google ranking is determined by your reviews on Google, Facebook, Yelp and others, which completely makes sense. Why would Google want to show a salon with terrible customer service and bad reviews above another salon that clients love?
Getting lots of positive reviews should be a marketing priority for your business, for both SEO and for general marketing purposes. I’ve written an article about getting more positive reviews for your salon here.
21) Respond to your reviews
Although not a direct ranking factor, responding to your reviews, both good and bad, will help people trust your business, make them more likely to visit you, and more likely to leave a review of their own. More reviews and especially more positive reviews IS a ranking factor, so this is a smart thing to do. You should be responding to your reviews on Yelp, Facebook, and Google.
See Google’s advice for responding to reviews here.
22) Create a LinkedIn company page
As a salon owner, your social media focus has probably been on Instagram and Facebook, and rightly so. But there is another social network out there that Google considers to be an authority: LinkedIn. It only takes a few minutes to set up a LinkedIn profile for your salon, link it to your salon website, and put in your employees and details. One more place for people to find you on the internet, and one more link that Google sees pointing to your website.
23) Create a “Bing for Business” profile
Believe it or not, there is still a percentage of people who use Bing instead of Google (estimated at around 10%). While Bing might seem completely irrelevant (and I don’t recommend focussing on it), it’s worth creating a “Bing Places” profile as one more place that people can find you online.
24) Have a solid social media strategy
The relationship between your social media and Google ranking isn’t direct: having tons of followers and engagement doesn’t necessarily mean that you’ll get a better ranking. But social media does indirectly influence your salon’s SEO in the following ways (source):
1) The more social shares you have, the more people will discover your content, and as a result more websites will link to your website.
2) More traffic to your website from social media may tell Google that your website is high quality (traffic is considered by some to be a ranking factor) which might boost your ranking.
3) When you have good branding on social media, people become familiar with you business. This means that if they see you on a Google search, they’re more likely to click. Google does take clickthrough rate as a ranking factor.
So, to summarize, having a strong social media strategy indirectly helps your salon’s rankings on Google, too!
Search engine optimization for your salon can seem like a long, daunting task, but it is one that pays off long-term possibly more than any other marketing activity you can do. Hundreds of local searchers or looking for the best hair salon, spray tan, nail studio in their city. Will they find you?
How to Get Your Salon Top of Google: Salon SEO Made Simple
What do you get when you type in “salon near me” on Google today?
Do you see your salon on the first page immediately?
If you’re standing in close proximity to your salon when you perform this search, I would expect you’ll see your salon. If not, we’ll sort that out today.
However, most people don’t stand that close to your salon when they look for a salon. They might even be in a different city when researching where to book their appointment. And you need to make sure you show up in those cases as well.
I don’t think I need to go into why it’s important to be visible in search results today. We all know that’s how people find salons these days. And 97% of people will click on one of the salons on the first page. If you’re hiding on page two, you basically don’t exist today. Before you look for any other salon marketing ideas, ensuring that your salon appears in search is the most important thing you can do today.
In this article, I’ll show you the exact strategies for how you can make your salon stand out at the top of the search results page. The focus will be on your visibility on Google as that is the most commonly used search engine (even if you’ll get some tips for other search engines, like Bing, as well).
Get More Salon Clients and Grow Your Salon’s Profit
Use the ideas and strategies on this page in conjunction with these tools to get more salon clients and boost your profit.
- Fresha: The only 100% subscription free appointment scheduler for salons
- Squarespace Website Builder: Build a stunning salon website using this easy-to-use website builder (free trial)
I’ll also try to keep this guide as practical as possible so that you leave with easy-to-implement, simple tactics to boost your visibility on search engines. Getting SEO (Search Engine Optimization) right for your salon is one of the most impactful and long-term sustainable strategies to grow your salon business.
It doesn’t matter if you’re a nail tech, hairdresser or other aesthetician, the salon SEO strategies I’ll share with you today work equally well for hair salons, barbershops, nail salons, tanning salons, spa salons, or other beauty salons.
I’m thrilled to have you aboard. Let’s get into the salon SEO tactics that’ll rock your salon business.
You’ll Need a Salon Website
If you don’t already have one, you need to get one. I know there have been discussions in the past regarding if salons really need a website or if it’s enough with a Facebook page or other social presence. But there’s no doubt you need a website today to build good visibility in search.
The good news is that it’s easy and cheap to create a website today. If you have the money, you can of course get an agency to create a Website for you with a unique design that is optimized for visibility in search. However, given the great and low-cost website builders available for salons today you can easily create one yourself. You just want to make sure it is search engine friendly and allow you to take the actions I’ll share with you today.
To make things easy for you, I’ve listed the best website builders for salons here. All the website builders I recommend are of course optimized for search engines.
I wanted to clarify the need for a website first as most of the actions I’ll recommend here assume that you have a website to implement the actions on.
Now, let me go through how Google chooses which websites to show at the top of the search results page.
Just a Little Bit of Theory – What Makes Your Salon Website Show At The Top of Google?
Google uses 200+ factors to determine which website to show first on the search results page. They use a super-advanced algorithm to analyze the web and decide this. They don’t reveal everything about their algorithm to avoid hackers doing tricks to fool it. But we know with high certainty what the things that make the biggest difference are.
Before we go into the details here of how Google selects what to show at the top, there is one thing that I want to make sure you take out of this article which is most important. Google’s customers are people who search and in order for Google to serve their customers well, they will show the best possible result to their question that exists on the internet.
“Google’s mission is to organize the world’s information and make it universally accessible and useful.”
You should always have this principle in mind when you try to make your salon’s website rank in Google.
As you run a salon, you do offer something that people are looking for. So it may well be that you just need to make sure Google is aware that you do offer it and your search position will improve. I’ll show you how you can do that later in this article.
How to Get Your Salon to Show at the Top of Google:
- Get your salon registered with all details with the biggest search engines
- Have relevant content on your website that includes the salon keyword phrases that people use when looking for a salon like yours in your area
- Get other relevant and trusted websites to link to your website
- Ensure details about your salon are cited consistently and correctly on listing websites
- Check that your website is fast, mobile friendly, and secure
I’ll show you in detail how you practically can execute the above activities to boost your search engine performance and grow your business. A 6th way to get to the top of search engines is to buy your position using Google Ads or Bing Ads. However, in this article, I’ll only cover the strategies to grow your presence organically.
1. Getting Your Salon Registered With Google Business Profile
If you haven’t done so already, it’s time to listen 🙂
According to Moz, Google Business Profile accounts for 19% of Google ranking performance for local businesses like Salons. This is massive.
Google My Business allows you to register a lot of details about your salon including your location. This means that when a user does a search for “salon near me” (which is a VERY popular search when looking for a new salon), Google can determine if your salon in fact is close to the person and will your details. If you’re missing out on this, Google will just show the salons in your area who have figured this out.
When you have your details added into Google My Business you enable google to show you in the map result that is visible at the top of search results.
As you can see in the example when I search for “salons near me” in New York, there’s more information visible such as opening hours, contact details, and Website.
You can make this result even richer by adding images and other information to showcase your salon. You’ll also be able to allow users to rate your salon which is the best proof of the quality of your salon you can have.
I’m sure you agree with me that you want your salon to appear here. Google My Business is free. You can learn more about it and get started here.
What About Other Search Engines?
Google is the most commonly used search engine, and I would encourage you to focus your efforts there in the beginning. This is also where I’ll focus this article. Other search engines work in similar ways as Google so actions I’ll encourage through the rest of this article will also help your performance on the other. However, the only area where I would still like to spend some time is on other search engines equivalents to Google My Business as those are unique to those platforms.
Get Your Salon on Apple Maps
It’s in fact quite likely that you’re reading this article on an iPhone right now. At least statistically. This is the most popular mobile device today and 33% of maps searches happen using Apple Maps today. many people are searching for salons using the built-in maps app.
Like Google My Business, it’s free and easy to register your salon on Apple Maps here.
Get Your Salon on Bing
Bing is the second largest search engine after Google and has about 7% of searches today. Similar to Google Business Profile, they offer something called Bing Places. I know it’s only a fraction of the searches coming from Google but given it’s also free in easy to set up, I’d recommend you to take 30 min of your schedule to add your salon to Bing as well.
You can access Bing Places here.
Your Salon is Now Registered on the Biggest Search Engines
Congratulations. You’ve just taken a massive leap forward to improve your salon’s performance on search. But just registering for Google My Business, Apple Maps, and Bing alone is not enough to ensure you’ll appear at the top.
Grab a new cup of coffee, it’s time to dig into the strategies that’ll make your salon rocket on Google.
2. Create Relevant Content for Your Website and Your Salon Keywords
Google will always do its best to match your salon with people who are looking for salons in your area. This is their mission, to help people find what they’re looking for (and they’re pretty good at it, don’t you agree?).
The problem is just that Google will not find your salon unless you give them enough information about your salon. At the same time, you’re most likely not the only salon in your town or city, so you want your salon to perform better than the others, right?
To achieve this, you first need to be clear on what searches people are making on Google and for which you like your salon to appear. Only when you know this will you be able to optimize the content on your salon’s website to match those searches. Makes sense?
What people enter into the search bar is referred to as keywords or keyword phrases. It’s the same thing. It’s essentially a sequence of words that together makes a search query. An example of this could be “best hair salon in London”.
When you’ve identified what the search phrases are, you’ll add them to strategic places on your website so that Google understands it should match your salon with those words.
Let me show you how.
Finding the Right Salon Keywords for Your Salon
You’ll now identify the keyword that best represents your salon. When you’re done with the exercise I’ll take you through you should have 4-6 foundational keyword phrases for your salon as well as 8-12 long-tail keywords. Let me explain what I mean by that.
Your Salon’s Foundational Keywords
These are your main keywords. The ones that most completely describe your business. This could be “wedding hair stylist in Denver” or “best pedicure in London”.
Try to be specific.
If you go for broad keywords like “hair salon”, you’ll face a lot of competition and reduce your chances to be shown at the top of the search results page. However, if you go for more specific keywords like “Vegan hair salon in Birmingham” or “best waxing on Manhattan” you have much higher chances of getting to the top when people search for those phrases.
As you get more specific with your keywords, you’ll also get better visitors to your salon’s website. With “better” I mean people who are more likely to turn into clients for you. If someone is looking for something like nose waxing on manhattan and you offer exactly that, it is very likely they’ll book with you. On the other hand, if someone searches for something as broad as “Hairdresser” they may just be looking for what it takes to become a hairdresser or in reality be looking for a very specific service that you don’t offer.
Do you see the difference?
Your Salon’s Long Tail Keywords
On top of the 4-6 foundational keywords, you’ll include 8-12 so-called long-tail keywords. Long-tail keywords are even more specific. They’re typically not included on many other websites so when people search for those, you can almost be certain that your salon’s website will be visible at the top of Google.
These would be keywords that include specific types of services that you offer in the salon. This could be something like “best nose waxing service in manhattan”.
Alright, let’s get to it. Make sure you have somewhere where you can make notes about your keywords as we go through the coming three steps that will identify your salon’s keywords.
Find Your Salon Type Keywords
You want to start by finding words that people would use to identify your type of salon and services. Try to brainstorm all the variations you can think about. Try to land on 5-15 words. To get you started, let’s look at some examples of words that could describe a specific type of salon or its core service below.
Hair Salon Keywords
- Hair stylist
- Hair salon
- Hair styling
- Hair cut
- Hair color
- Hair extension
Nail Salon Keywords
- Nail salon
- Nail artist
- Nail technician
- Nail tech
- Nail art
- Nail treatment
Beauty Salon Keywords
- Beauty salon
- Tanning salon
- Skin treatments
- Waxing salon
- Massage salon
- Massage treatment
- Spa salon
- Spa treatments
- Make up
- Make up artist
Find Your Keyword Modifiers
Now that you have noted down the words that can describe your type of salon, you should look at additional words to describe you even better. These are words to describe the quality of your service (e.g best), a specific type of service (nose waxing), a specific occasion (e.g. wedding), or other words that would describe what makes you unique (e.g “vegan”).
Find Your Geographic Keywords
These are the words that would describe your location. Also here, people may use variations or different words to describe your location. Let’s say you have a salon based on Oxford Street in London. What words could be used to describe your location?
- Oxford street
- Bond street tube station (which is on Oxford street)
- Mayfair (area on Oxford Street)
- Marylebone (another area Oxford Street crosses)
- West End London
- United Kingdom
Adding Your Salon Keywords Together And Test What Works
You should now have a wealth of words that together can build up your 4-6 foundational keyword phrases as well as your long-tail keywords. For example, the above can give you “best wedding hairstylist London” or “vegan hair salon Toronto”. Try to do a few combinations that would best describe your salon.
Next, open up Google and do a search for your keyword phrase. Google will now give you some different suggestions for similar keyword phrases (see example below). This tells you two things:
1) If you can see your keyword phrase in the suggestions, you know that this is a popular search. Otherwise, Google would never recommend it. You can then be reassured that people will actually be searching for this. If you do not see your keyword, chances are that you are being too specific and that very few (if any) people will actually be searching for it.
2) You’ll get new ideas here on how you should formulate your keyword as you know have visibility on similar searches that people are doing.
Below is also another example of what people are searching for when looking for a wedding hair stylist in London.
Play around with your new phrases in the Google search bar and note down your 4-6 foundational keywords as well as your 5-15 long-tail keywords. You’ll come back to those strategic keywords as you start to optimize your website for search engines.
Congratulations! You’ve now completed the toughest part of what I wanted to teach you today. Well done! For the rest of this article, we’ll look at how you can put your new keywords into action and improve your salon’s SEO so that you soon will attract a lot more new clients to your business!
Tip for Advance Salon Managers
As you select your keyword and put it into Google search, you can also look through the search result to see who else is ranking on the keyword. This will give you an idea of how tough competition you’re up against. This will give you and idea of how much work you’ll need to put into your website to rank at the top.
Get Your Salon Website SEO Ready with Your Salon Keywords
Do you have your list of salon keywords now?
To get your website to show up when people are searching for your keywords, you need to have the right content on your website which also should include your keywords. It’s good to have your foundational keywords in many places. However, you should avoid unnatural stuffing of keywords in your text. Use them where it makes sense and make sure to have them in the strategically important places.
I have listed the places below where you want to check that you have your keywords included.
Your Salon Home Page
Here you want to have your most important foundational keyword in big font size. I understand you may be tempted to have something more creative and interesting here but at least combine it with your main keyword e.g. “Best Wedding Hair Stylist in London”.
Each page has a title and it’s what’s visible in the top web browser window bar. It’s also what people will see when your page shows up on Google. Thus, you want to make sure the title is compelling and want people to click on it. At the same time, you should include your most important keyword for that specific page in the title.
On top of this, you should try to keep your title no longer than 60 characters. As if it gets longer than that, google will cut it off and you will only see part of it in the search result.
Having a compelling title of your page is important for your salon SEO not only because you have your keywords in it. Google also tracks how many of the people that see your link actually click on it. If many people click, Google understands that your web page is a good response to your search and will over time promote your web page higher in the search results.
Editing page titles require that you know HTML code or that you use a salon website builder that supports it. If you’re about to create a new website for your salon, you can check out my article on the best salon website builders where I show the ones I recommend where all include the feature.
Page Meta Description
Similar to the title tag, your page’s meta description is also visible in the Google search result. This is the short text summary that is visible just below the header. Include your page’s keyword also here. As with the title, try to make the text here compelling so that people click your link. Meta description also requires a website builder for your salon that supports editing this information.
Google will treat what you put in your headers as if of higher importance. So make sure you have your keywords also in your page headers and subheaders.
Internal Link’s Anchor Text
As you build up your website, you’ll certainly have links pointing to your different pages. Either in your menu or on your pages. When you create your links, use your keywords that are relevant for the page you’re linking to within the link text.
Image Alt Description
Images that you have on your website also help your google ranking. To help Google understand what is shown on the image you can write image descriptions that include your keywords in the image alternative description. This is called the image’s “alt text”. It’s the text that you also see when you hover your mouse over the image.
Get Other Websites to Link to Your Salon
Your salon is now well underway to start showing up at the top of Google! You’ve now registered your website with the biggest search engines, you’ve identified what your salon’s keywords are, and you know how to start adding your keywords to your website.
This is awesome, you should soon start to see the results of your work.
But there is more you can do 🙂
Another important factor to build your website’s trust with Google is to have other websites link to yours. If other websites link to you, Google interprets this as a sign of trust from the other site which in turn will make Google promote your salon higher in the search results.
Ensure Your Details Are Cited Consistently on Other Websites
It’s not only links to your website that helps improve Google’s trust in you. Your search performance will also be helped if your salon details are cited on other websites. That is your salon’s name, address, and phone number – also referred to as your NAP.
It’s important that your NAP is referenced consistently. That you are using the exact same address and phone number everywhere. In the same format.
Ensure Your Website is Mobile Friendly, Fast, and Secure
Finally, there are a few technical things you can do to make sure your salon’s website show up better in Google Search result. Google wants to create the best possible experience for its customers. Its customers are people using their search.
Is Your Salon’s Website Mobile Friendly?
Today, the majority of people are using their mobile phones when browsing the web. So if Google sees that your website is mobile-friendly – meaning that it adapts to the smaller mobile screens to create a good user experience – Google will promote your salon’s website in the search result. If you build your salon’s website using a good website builder, this will already be taken care of for you. If you are thinking about updating your website, you can read my article here on the best salon website builders which all have mobile support built-in.
Does Your Salon’s Website Load Fast?
People are becoming less and less patient. If your website takes more than two seconds to load, people will start to drop off. In fact, according to a Google page load time study, already after 3 seconds wait, 53% of visitors will drop off. Slow websites are not a good user experience so Google will promote websites that load fast over those that are slow.
You can check your website’s speed right now. There’s a free tool available called Pingdom where you can test your site speed. Pingdom also gives you some insight into what it is that is causing your website to be slow so that you can work on addressing it. The more common reasons are:
- Your website hosting: If the server where your website is located is slow or if it’s located far away from the user accessing the webpage, you’ll get a longer load time. When you use a good website builder for your salon you typically get a good hosting with it. You can read my article here where I also recommend cost effective quality hosting solutions for your salon website.
- Large images: This is typically what’s takes the longest to download. I know nice high-resolution images looks great, but try to find the right balance her so that you don’t compromize your site’s speed.
Is Your Salon Website Secure?
This used to be important only for websites that accept credit card payments. But these days Google favors all websites that are secure. What is meant by secure is that all communication between the user and the website is encrypted.
It is free to secure your website at most website hosting providers, you just need to request for a certificate to be installed.
You can see if a website is secure if the web address starts with “https://” instead of just “http://”. Most web browsers also show a pad lock next to the web address.
Congratulations! You’ve now taken the most important steps toward making your salon’s website rank at the top of Google’s search results. I can reassure you that this was time well invested. Having your website shown at the top is one of the most important actions you can take to attract more new clients and grow your salon business in the long run.
Let’s recap the actions you can take to improve your website on Google.
- Get your salon registered with all details with the biggest search engines
- Have relevant content on your website that includes the salon keyword phrases that people use when looking for a salon like yours in your area
- Get other relevant and trusted websites to link to your website
- Ensure details about your salon are cited consistently and correctly on listing websites
- Check that your website is fast, mobile friendly, and secure
Over to you now. What action will you take already today? Maybe start by registering for Google Business Profile?
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When people need a haircut, a color refresh, and other hair care services, they turn to search engines to find a hair salon. Get more business for your salon with our affordable SEO software tool.
Exactly What is SEO?
SEO, known as Search Engine Optimization, helps get your salon website to appear in search engine results when people are searching for keywords like “salon near me,” “hair stylist,” “haircut and color” and other terms people enter when searching for a cut, color, perm, or hair straightening.
What Does SEO for Hair Salons Cost?
Help from an SEO pro costs anywhere between INR 15,000-50,000 (or even more per month), and your actual cost will depend on how much time the firm spends doing your SEO.
If you have a small budget, need a more affordable solution, and are willing to invest some time to learn, consider a DIY SEO software tool like the one offered by Jess. For $29 per month, you get step-by-step instructions that show you exactly how to optimize your hair salon website yourself, analytics tracking that measures your results, and access to “Office Hours” webinars to get tips from our salon SEO experts.
HOW IT WORKS
How Does SEO Make My Beauty Salon Website Rank Better?
SEO involves making small changes to the pages on your salon website that make them more likely to rank higher in the search engines. When users type in keywords like “hair salon near me,” they are really asking the question, “What hair salons are located near my current location?” Pages that answer this question well, load quickly, securely, and without any errors, and are viewed as more trustworthy by search engines are more likely to rank higher in search engine results when people search for a hair salon near them.
In theory, it’s pretty straightforward, but it takes time to SEO your hair salon website. It involves:
- Making sure your current website thoroughly describes all of the hair grooming and styling services you provide
- Improving user experience throughout your website
- Showing your hair salon website is authoritative and trustworthy
- Developing new content on your website that describes your salon’s services in more detail or that educates your prospects and customers about the latest trends in women’s and men’s hair styling.
The above outcomes are achieved through SEO tactics called on-page optimization, technical SEO, link building, and content development.
ON PAGE OPTIMIZATION
On-page optimization of your hair salon websites involves knowing what terms people use when searching for you and making sure you use these words and phrases on your salon site. The first step is keyword research which helps you know exactly what people are searching for and how often. “Hair salon near me” is the most popular keyword phrase people search for when they are looking for a salon and “haircut near me” is the second most popular. It also helps you know about more specific keywords people use to search. For example, they search for women’s and kid’s haircuts and also for help getting specific types of hair treatments (balayage, anyone?), and for services like waxing, make up, and hair braiding. Next, you place keywords on your page in your site’s title tag, meta description, page text, and headings. While there are plenty of keyword research tools and articles on how to add title tags, you will get better results and save hours of time by hiring an SEO pro or leveraging a DIY SEO platform like Jess that offers specific suggestions just for hair salons.
Technical SEO makes sure your site loads quickly and securely and can be crawled by search engines. Google’s Page Experience update scheduled to go live in June, 2021 makes technical SEO a bigger priority than ever. Contact your web developer if your hair salon’s website isn’t secure or if it seems slow. They should be able to help you speed it up. You can also improve site speed yourself by editing images on the website so they are as small as possible as well compressed and optimized for use on the internet.
Many salon websites have just a few pages. This doesn’t give you much space to tell search engines or your prospects much about all of your hair salon’s services. If this describes you, consider adding some new pages to your website that describe the specific types of you offer, such as hair color, perms, and in detail.