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YGO Marketing – Typres of Residential property unit sales:

1 RK – 1 Room Kitchen
1 BHK – 1 Bedroom Hall Kitchen
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YGO Marketing – Google Ad Agency for Real Estate catering services to below mentioned locations in Mumbai, Thane & New Mumbai:

Western

Virar, Nalla sopara, Vasai Road, Naigaon, Bhayandar, Mira Road, Dahisar, Borivali, Kandivali, Malad, Goregaon, Ram Mandir, (Oshiwara), Jogeswari, Andheri, Ville Parle, Santa Cruz, Khar, Bandra, Mahim Junction, Matunga Road, Dadar, Western Elphinstone Road, Lower Parel, Mahalakshmi, Mumbai Central, Grant Road, Charni Road, Marine Lines, Church Gate.

Central

Dombivli, Kopar, Diva Junction, Mumbra, Kalva, Thane, Mulund, Nahur, Bhandup, Kanjur Marg, Vikhroli, Ghatkopar, Vidyavihar, Kurla Junction, Sion, Matunga, Dadar Central, Parel, Currey Road, Chinchpokli, Byculla, Sandhurst Road, Masjid Mumbai, Chhatrapati Shivaji Terminus (CST).

Harbour

Panvel Junction, Khandeshwar, Mansarovar, Kharghar, Belapur CBD, Seawoods – Darave, Nerul, Juinagar, Sanpada, Vashi, Mankhurd, Govandi, Chembur, Tilaknagar, Kurla Junction, Chunabhatti, Guru Tegh Bahadur Nagar, Vadala Road, Sewri, Cotton Green, Reay Road, Dockyard Road, Sandhurst Road, Masjid Mumbai, Chhatrapati Shivaji Terminus.

YGO Marketing for Residential Property Sales

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YGO Marketing for Residential Property Sales

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September 27, 2022by Sudhir TambeAdvertising Marketing50 comments

How to get LinkedIn Leads for Real Estate Developers in Mumbai Thane New Mumbai & India

How to get Leads from LinkedIn for Real Estate Developers in India

How to get LinkedIn Leads for Real Estate Developers in Mumbai Thane New Mumbai & India

To get a better return on investment (ROI) from your real estate marketing efforts, focus your resources on a LinkedIn networking strategy to generate leads and referrals. Optimize your LinkedIn profile by including professional photos, summarizing your experience, and providing valuable content. Then, reach out to existing contacts and build your network through mutual connections.

Maximize lead generation by using LinkedIn to capture lead contact information. BoldLeads offers more than 40 different landing pages you can link to from your LinkedIn profile and articles. The platform can also capture info from a visitor’s media profile, so you’ll still get a partial lead if prospects only enter an address.

How to Set Up Your LinkedIn Real Estate Profile to Get More Leads in 8 Steps – LinkedIn Leads

When looking to get real estate leads on LinkedIn, start with an optimized LinkedIn profile as well as a connected real estate landing page. Choose a professional headshot, summarize your strengths and build your recommendations and endorsements. If you don’t already have a LinkedIn account, click here to set one up.

Specific steps to set up your LinkedIn real estate profile include:

1. Upload a Professional Headshot – LinkedIn Leads

If you’re trying to get leads and referrals through LinkedIn, first focus on your profile. Your headshot is likely the first thing your leads see on your profile page, in search results or when you invite them to connect, so a great headshot is crucial.

Use a headshot that shows leads that you’re confident, competent and likable enough to connect with and eventually hire. The image should also be high-resolution and professional — not a grainy image, a photo obviously taken at a bar or a picture that doesn’t reflect who you are as a real estate agent.

After you upload your headshot to LinkedIn, make sure to preview your profile to make sure it’s cropped properly. For more insider tips on taking the perfect headshot for LinkedIn, check out our in-depth guide to Realtor headshots.

One of the best ways to make sure your headshot is LinkedIn worthy is to use Photofeeler. Photofeeler puts your headshot in front of thousands of people who anonymously rank it for competence, likability , nd influence. You can upload a few different versions of your headshot and use the one that users rank the best on LinkedIn.

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2. Choose a Background Photo That Works With Your Headshot – LinkedIn Leads

Once you upload a professional headshot on LinkedIn, choose a background that complements it. You don’t have to choose a real estate-related background photo like Phil Greely’s below, but it might help share information with your connections and attract potential leads. Either way, choose an image that’s attractive, professional, and doesn’t look too busy.

If you don’t have a great picture ready to go, you can either download a background photo from a site like Linkedinbackground.com or download a picture from a free stock image site like Unsplash. Unsplash generally has much higher quality images, but you may have to resize or crop the photo to fit your background. If you don’t have photo editing software or Adobe PDF, use a site like Canva or hire a freelancer on Fiverr.

3. Use Your Headline to Show off Your Real Estate Mojo – LinkedIn Leads

After your headshot, your headline is the second-most important element of your LinkedIn profile. Your headline on LinkedIn is a short, 100-character description of your current role. Generally speaking, your headline should be your job title, but you can and should get creative with it to attract more leads.

For example, if you work in Malibu selling waterfront homes and love surfing, make a headline like “Malibu Area Realtor Since 2006 | Surfer since 1986.” Alternatively, mention accomplishments (“Voted the Best Malibu Realtor by Malibu Magazine”) or highlight your focus area (“Malibu Waterfront Homes Expert at Keller Williams”).

Not only does your headline work for you by showing off your skills, but you can also change it anytime to reflect your real estate business better. Just be sure to keep National Association of REALTORS (NAR) and state licensing disclosure regulations in mind when writing your headline or adding your job title to LinkedIn. If you’re not sure what your official title is, ask your managing broker or reach out to your Realtor association for advice.

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4. Write a Compelling Summary & Choose a URL – LinkedIn Leads

After you add a professional headshot, background and headline to your profile, write a compelling summary and choose a URL. For your profile summary, draft a concise description of your approach to real estate, details about your brokerage or other relevant details. Your goal is to get leads to call or connect with you, so highlighting career achievements briefly can also help.

LinkedIn also allows you to create a custom URL for your profile page, which makes your profile easier to find and easier for leads to remember. Using your name or your real estate company name is an obvious choice. However, you can always get creative if your name or company name is very common. Below are some good examples of LinkedIn real estate profile examples.

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5. Fill Out Your Work Experience, Skills, Education & Accomplishments – LinkedIn Leads

When leads are truly vetting you, they dig deep into your profile and review your work experience, skills, education and accomplishments. To provide a complete picture of your professional background and skills, complete those sections of your LinkedIn profile in detail. Try to focus on how you helped your clients rather than a rote resume-like description of your job duties.

While being creative with your job descriptions and summary can be a huge help on LinkedIn, remember to keep NAR and local regulations on advertising in mind. For example, in New York state, the only official job title agents can use is “Licensed Real Estate Salesperson.” There are also restrictions on team and brokerage names.

6. Reach Out for Recommendations & Skill Endorsements – LinkedIn Leads

LinkedIn provides a recommendations section that allows former clients or colleagues to write up testimonials about your services. To strengthen your profile, reach out to colleagues and former clients after connecting to see if you can get recommendations from them. Recommendations like these show potential clients that they can trust you and make prospects more likely to reach out for your services.

LinkedIn also lets your connections “endorse” the skills you have on your profile or suggest other skills. Endorsements are most valuable when they’re relevant to your area of specialty and come from someone who excels in the same field. To build your LinkedIn endorsements page, consider leaving positive feedback for your colleagues, past clients and other connections to encourage reciprocal endorsements.

7. Create Eye-catching & Informative Content – LinkedIn Leads

Another great way to build your network and convert connections to clients is to produce and publish useful real estate content on LinkedIn. You can write about market advice, notable recent closings, neighborhood news or anything else that you think will educate or entertain your potential leads. You can even post videos and infographics to your LinkedIn page.

Not only is LinkedIn content a great way to engage current and potential clients, but you can also use the same content to boost the search engine optimization (SEO) value of your personal website or blog. What’s more, you can use the content to link to your internet data exchange (IDX) website and social media pages to expand your reach online.

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8. Create a Home Valuation Landing Page – LinkedIn Leads

One of the best ways to add credibility to your LinkedIn profile and capture leads directly from LinkedIn is with a home evaluation landing page. After you create your LinkedIn real estate profile, create a professional landing page that solicits lead contact information before providing access to home valuation data. This will allow you to direct LinkedIn leads directly to a lead capture form.

BoldLeads offers more than 40 different landing pages you can place on your website and link to from your LinkedIn profile and posts. BoldLeads also captures info from a visitor’s media profile so you’ll still get a partial lead if prospects only enter an address. Click here to build a home valuation landing page.

How to Build a Network on LinkedIn for Real Estate Leads in 5 Steps – LinkedIn Leads

Network building on LinkedIn for realtors is the same as it is for any other industry. Once you optimize your LinkedIn profile, start building your network through existing contact lists, professional groups and your website.

In addition to connecting with email contacts, expand your industry and market knowledge by joining relevant groups and reaching out to recommended contacts. Then, ensure your website visitors can find you by sharing a profile badge.

The five steps you can use to build your LinkedIn real estate network include:

1. Allow LinkedIn to Connect With Your Email Contacts Automatically – LinkedIn Leads

When you first join LinkedIn and build out your profile, you’ll be prompted to allow LinkedIn access to your contact list to invite them to connect with you on LinkedIn. This may not be the most personal way to build your network, but it’s quick, efficient and automatic. Plus, plugging into your existing contacts enables you to reach out to colleagues, former and current clients in your market and more.

Once a contact accepts your invitation to connect, send her a quick thank you message or re-introduce yourself if you haven’t spoken in a while. You can also use this as an opportunity to offer your services or advice with no strings attached. If you already have an established relationship with a contact, then consider asking them to endorse you for one of your skills or, better yet, leave a recommendation.

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2. Use Clearbit Connect to See LinkedIn Profiles Directly in Gmail – LinkedIn Leads

If you’re using Gmail as your email client, there’s an excellent plug-in called Clearbit Connect that pulls social media information including LinkedIn profiles, for anyone that you exchange emails with. This allows you to connect with contacts on LinkedIn quickly and easily or check out their other social media profiles. Similarly, Rapportive shows you whether you’re already connected with your contacts and gives you a connect button if you’re not.

3. Join Local LinkedIn Real Estate or Professional Groups – LinkedIn Leads

LinkedIn also offers local real estate and professional groups that are a great resource for networking events, industry insight and more. The type and number of groups that LinkedIn lets you join are based on your qualifications and network, so it pays to build your connections. Keep in mind, however, that many LinkedIn groups are closed, meaning you’ll have to request to join.

You can search for groups by name, industry or by searching local keywords from your LinkedIn homepage. For example, try top-level searches for your city and see what kinds of groups show up. Once you join a group, you may also be able to connect with people outside your network without using InMail credits. Make the most out of LinkedIn by strategically choosing groups that are well-suited to your industry and market.

4. Use LinkedIn’s ‘Recommended for You’ Feature – LinkedIn Leads

LinkedIn’s recommended connections feature allows you to connect with people who may already be in your professional network easily. The platform makes these suggestions based on your current first-degree connections and lets you expand your reach to people already in your market. Expand your reach by clicking “My Network” and reviewing the “Recommended for you” section.

5. Add a Public Profile Badge to Your Website & Email Signature – LinkedIn Leads

Another great way to build up your network is to create LinkedIn public profile badges that you can add to your website, email signature and other documents. These personalized badges share pertinent information with potential clients and give prospects a way to link directly to your LinkedIn profile. LinkedIn automatically creates several badge options and provides script you can copy and paste anywhere on your website.

To set up a public profile badge, take the following steps:

Click on “View Profile” under your picture on the top right of the LinkedIn homepage
Select “Update Your Public Profile Settings”
Click on “Your Public Profile Badge” and follow the instructions to build a profile badge for your website
Finally, copy the code for your badge and paste it onto your website

Basic LinkedIn Networking for Realtors: Degrees of Connection – LinkedIn Leads

When using LinkedIn effectively to increase real estate leads, you need to understand the basic principles behind networking. People in your network are called first-degree connections, while others are labeled second degree or third degree depending on their relationships. Build your network by adding second-degree connections and using the InMail feature to expand your reach.

Unlike Facebook or Twitter where you can add or follow almost anyone, LinkedIn restricts your networking options dramatically based on your degree of connection. Your goal as a Realtor on LinkedIn is to get as many local connections as possible, as quickly as possible, so understanding how these connections work on LinkedIn is crucial.

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1. First-degree Connections

First-degree connections are people who are already in your network. For example, if you have a brand-new LinkedIn account and a coworker invites you to connect with them, they will become a first-degree connection. Likewise, if they accept your offer to connect, they will become a first-degree connection.

With some limited exceptions, first and second-degree connections are the only people you can directly reach out to on LinkedIn. In some cases, you won’t even be able to see any details about people who are not first- or second-degree connections.

2. Second-degree Connections

Second-degree connections are the people who belong to the networks of your first-degree connections. LinkedIn allows you to invite these people to join your own network easily by clicking on the “connect” button that shows up on their profile or in a list of suggested connections. Build your network by taking advantage of your colleagues’ and clients’ existing connections.

For example, if your co-worker has a mortgage broker you know in their network, you can click on connect in order to invite them to join your network. If they accept, everyone in their network is now your second-degree connection.

3. Third-degree Connections

Third-degree connections are those people who are connected with your second-degree connections. In most cases, you can’t directly invite third-degree connections to connect with you. Instead, you have to send them “InMail,” which is a direct message through LinkedIn’s premium option. Accounts start at $29.99 per month and enable you to send three InMail messages monthly.

Expert Tip: Invite Third-degree Connections to Connect for Free

The easiest way to add a third degree or higher connection to your network is to exchange an email with them. That means every single person in your email contacts list can be invited to join your LinkedIn network for free. You can also join LinkedIn groups which will sometimes allow you to connect to third-degree and higher connections.

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Reasons Why LinkedIn is Great for Real Estate Leads

LinkedIn gets around 250 million unique visitors every month — a far cry from Facebook’s more than 2 billion active monthly users. For reasons like this, most real estate agents find it difficult to justify spending any of their social media outreach resources on LinkedIn. However, this is a huge mistake because it prevents agents from taking advantage of LinkedIn’s huge potential for lead generation.

There are two primary reasons why LinkedIn is so amazing for agents and brokers:

1. LinkedIn is Better Than Facebook & Twitter for Lead Generation

According to a HubSpot study, LinkedIn is 277% more effective for lead generation than Facebook and Twitter. While there may be more people and activity on other social media sites, those platforms are largely aimed at making friends and advertising, not building your professional network. However, there is nothing preventing you from advertising on Facebook or Twitter in addition to LinkedIn as part of your lead generation strategy.

2. People Use LinkedIn to Network With & Vet Agents

While most people don’t think of LinkedIn as a place to look at listings or find a real estate agent, they generally visit LinkedIn to network with and learn about other professionals. For this reason, LinkedIn real estate marketing is a perfect way to engage leads when they’re most interested in networking and, hopefully, most interested in learning about your services. If you have a great LinkedIn profile and content, prospects will see you as more professional and hirable.

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YGOASO Article List

September 27, 2022by Sudhir TambeAdvertising Marketing63 comments

Best Real Estate lead generation ideas for realtors in Mumbai Thane New Mumbai – India

Best real estate lead generation ideas for realtors in Mumbai Thane New Mumbai – India

How do you generate the best leads in real estate? – Real Estate lead generation

6 Easy Ways for Real Estate Lead Generation

Add your property on Marketplaces. If you live in one of the metro cities in India, then I am sure you must have come across numerous groups like “Flats in Bangalore”. …
Expired listings. …
Go to real estate events. …
Advertise online. …
Original Content. …
Open Houses.
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How do real estate companies generate leads in India? – Real Estate lead generation

The most common sources of lead are as follows:

Advertisements. This traditional format of generating leads is still quite popular in the Indian property market. …
Online engagements. …
Data analytics. …
Referrals. …
Below-the-line activities. …
Walk-in enquiries. …
Video marketing. …
Blogs.
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Contact – YGO Marketing for Residential Property Sales

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How can I get free real estate leads in India? – Real Estate lead generation

How to generate real estate leads for free in 2021?

Video Content – Best Way To Generate Real Estate Leads For Free. …
Search Engine Optimization (SEO) …
Social Media – Another Solid Tool To Get Free Real Estate Leads. …
Website Optimization. …
Blogging – Great Way To Attract Quality Leads. …
Influencer Marketing.
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13 Tried and Tested Google Ads Strategies for Real Estate in Mumbai-India

Contact – YGO Marketing for Residential Property Sales

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How can I get free real estate leads? – Real Estate lead generation

How New Real Estate Agents Can Get Leads for Free

Remind family and friends you’re an agent.
Introduce yourself to the people in your social circle.
Exchange names with the people who provide you with services.
Reach out to past clients.
Partner up with related businesses.

How do I find real estate clients? – Real Estate lead generation

How to Get Clients in Real Estate: 8 Pro Tips

Work Your Sphere of Influence. …
Use Email Marketing the Right Way. …
Ask for Referrals. …
Become a Pro at Real Estate Networking. …
Create a Professional Website. …
Harness the Power of Social Media. …
Add Content Marketing to Your Strategy.
YGO Marketing – +91 – 7506172142

How do I get real estate leads without cold calling? – Real Estate lead generation

8 Ways to Get Listings Without Cold Calling

Contact Your Sphere.
Re-Engage & Follow Up with Past Clients.
Attend Community Events.
Build Your Social Media Following.
Digital Prospecting with Facebook.
Strengthen Lead Referrals through LinkedIn.
Send Mailers.
Go Door Knocking.
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How do I get NRI leads for real estate? – Real Estate lead generation

On acquiring leads, one of the best ways to nurture them is through virtual tours, video conferencing, and other social media channels. Using an Integrated Solution in the form of Sell.Do, one of the best real estate CRM, also helps engage your leads effectively. YGO Marketing – +91 – 7506172142

Contact – YGO Marketing for Residential Property Sales

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How do I get real estate leads on LinkedIn? – Real Estate lead generation

How to Set Up Your LinkedIn Real Estate Profile to Get More Leads in 8 Steps

Upload a Professional Headshot. …
Choose a Background Photo That Works With Your Headshot. …
Use Your Headline to Show off Your Real Estate Mojo. …
Write a Compelling Summary & Choose a URL.
YGO Marketing – +91 – 7506172142

Contact – YGO Marketing for Residential Property Sales

YGO Marketing – “Deliver Results”

How do you generate paid leads? – Real Estate lead generation

Here’s a quick look at the 9 ways to generate sales leads online before we dive into each of them:

Content marketing.
Landing pages, website optimization and SEO.
Email.
Social media.
Webinars.
Review platforms.
Online PR.
PPC ads.
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Contact – YGO Marketing for Residential Property Sales

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Do real estate companies give you leads? – Real Estate lead generation

In a nutshell, a real estate lead generation company offers a steady stream of buyer and seller leads in your area. Usually, you’ll pay a monthly service charge, however some companies prefer to take a referral fee instead. Some companies offer exclusive leads – YGO Marketing – +91 – 7506172142

Are real estate leads worth it?

According to Robert, the biggest pro of paid real estate leads is that they are, “Absolutely the best way to get in front of interested clients on a regular basis and keep a steady stream of clients for agents.” – YGO Marketing – +91 – 7506172142

Contact – YGO Marketing for Residential Property Sales

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YGO Marketing – “Deliver Results”

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September 26, 2022by Sudhir TambeAdvertising Marketing65 comments

13 Tried and Tested Google Ads Strategies for Real Estate in Mumbai-India

Pay Per Click (PPC) is one of the best ways to generate instant traffic to your real estate listing or website. You only need the right strategies to win.

In theory, there’s nothing more fascinating than advertising on the first page of Google — reaching consumers who are searching for a new home.

If you’re a realtor, a real estate professional, or a homeowner looking to attract the right buyers, Google Ads (formerly Google AdWords) is the most popular advertising platform, where you can feel confident with your ad spend.

To help you make money from your ads and maximize your ROI, here are 13 tried and tested Google Ads strategies that realtors can implement today:

1. Use Geo-targeting Feature to Reach the Right Buyers – Google Ads Strategies

The first Google Ads strategy you can execute today is geo-targeting. You can use the geo-targeting feature inside the Google Ads platform to solve the localization problem and prevent your ads from showing up in irrelevant locations.

Why advertise to Chicago residents when you’re more interested in reaching residents in Brooklyn? Here’s a great example:

Wondering how you can set up geo-targeting campaigns for your real estate ads?

Here’s a walkthrough to help you:

a. After logging into your Google Ads account, click on Location options. Then glance through the Target column and select People in, or who show interest in, your targeted locations. This setting will make your ad to become visible to only those people in the locations you have selected.

b. Next, select People in, or who show interest in, your targeted locations under the Exclude Column. Yes, these are the best settings to use. This will make your ad visible to people who might be interested in relocating within the same city plus those in your primary locations.

c. Finally, you want to set location bid adjustments. The goal is to increase the bid even as searches get closer to your targeted areas and decrease the bid as the searches move further away.

When you take advantage of this incremental bid adjustment, your real estate ad will be shown to more searchers closer to where your property is listed.

Pro tip: If you opened an office in a new location that you’re unfamiliar with, it’s important to learn how this audience communicates, their language, the slang they use, etc. there are online tutoring resources to guide you.

Remember that your ads will get better results if you learn what each word means, and how to best use them in your ad copy.

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2. Use Negative Keywords to Filter Out Irrelevant Exposures – Google Ads Strategies

When you use negative keywords in your ads, you’re telling the Google Ads algorithm to avoid showing ads when such keywords are searched or typed into the Google search bar.

To give you an example, if you don’t want to target condo buyers, you can add “condo buyers” as a negative keyword. This will prevent your ad from showing when a potential homebuyer searches for a condo in your targeted areas or locations.

If you don’t want people looking for Airbnb homes or freelancers just looking for a place to rent for a few months, then you can filter that out as well.

For example, if you want to sell a property in Dover, New Jersey, then other locations should be negated.

I’m sure you wouldn’t want buyers in 20 different locations to see your ad. You already have thousands of people in Dover to reach, stay niched, and focused.

Note: Remember to ‘not include’ the target state or city in your negative keyword list. Cross-check and make sure your keywords have been carefully selected and sorted.

3. Bid for Top Ad Positions To Maximize Clicks – Google Ads Strategies

Ad Position shows the order of your real estate ad in the auction results with respect to other ads.

Ad Rank is the primary metric that Google calculates and uses other 5 factors to determine.

These factors include:

Bid amount
Ad Rank thresholds
Quality Score
The searcher intent
The estimated impact of the ad extensions and ad formats your ad is based upon.

These Ad positions are based on the numbers 1 – 7. But the average ad positions can be reported based on decimals.

All things being equal, if your ad shows up at the top of the page (Ad position 1), it means you’ll get a high CTR (Click-through Rate) and a high CPC (Cost per Click).

You’ll often notice a clear difference in CPC between ad positions 1 – 1.4 and 1.8 – 3.4.

In a study by Hallam Internet, the most profitable average ad positions are 2.1, 3.5, or 4.6.

The goal with your bidding is to hit that sweet spot between CPC and CTR — so that could mean the #1 position or a bit down the Ad positions (perhaps #2 position).

Keep in mind that you’re going to use display banners with beautiful photos if you’re using Google Display Networks instead of search ads. So your ad copy also determines how much clicks your ad will get.

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4. Focus On The Right Keyword Match Type for Real Estate PPC – Google Ads Strategies

Google Ads is a very flexible advertising platform. Real estate companies can easily select 1 out of 3 different match types for each target keyword they bid on:

Broad
Phrase
Exact

Since Broad Match is mostly the default match type, many real estate professionals (especially beginners) stick to it. With broad match keywords selected, your ad will appear whenever a search phrase contains that keyword is used.

For example, if your ad targets the phrase “buy bungalow in NJ” and you select Broad Match, your ad most certainly will appear for searches related to “buy bungalow furniture in NJ”, “best NJ bungalow projects, or “buy apartment in NJ”.

Broad Match keywords will yield maximum exposure but you can’t count on the traffic — because it’d be low quality. This shouldn’t be the best match type for real estate professionals that want to get leads and clients. It’s like throwing money away.

Ideally, the best keyword match types that can help you make more money from your ads are the Phrase Match and Exact Match.

With the Phrase and Exact Match types, your keyword will only appear when the exact words or ‘intent’ phrases are searched.

For example, if your target keyword is ‘rent a condo in Chicago,” then your ad will not show up for “buy condo in Chicago” because they’re not the same and the searcher intent is different.

5. Tracking Your Conversions Early On – Google Ads Strategies

After a few days of running your real estate ads via the Google ads platform, it’s time to start tracking. Don’t wait until you have started making money before you set up the conversion tracking code.

Data is important. You want to know what percentage of users click your ad and what days generated the most clicks. Is your ad converting clicks to buyers?

Some real estate advertisers might get all excited when they see a high CTR on their ads. But when they set up and analyze their conversion tracking — they realize that ‘clicks’ don’t mean sales.

On the flip side, through tracking, you can also see an ad that has generated fewer clicks but higher conversions. That’s exactly what you want to see.

That’s why it’s very important to set up conversion tracking once you start running ads on Google. You can learn more from this conversion tracking guide.

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6. Create An Ad Group for Each Type of House or Theme – Google Ads Strategies

To get the best results, it makes sense to create separate ad groups for different types of homes such as split-level, condo, tiny home, cabin, etc.

Perhaps you’re into themes such as luxury living and minimalist living, such themes also require a separate ad group. Here’s a well-illustrated visual from WordStream to guide you:

As an example, if you’re a commercial real estate professional in Los Angeles, California, your main target keyword is “commercial real estate agent”. This should trigger your ad to show up once searched.

You might even be targeting a specific type of businesses that need commercial property, maybe a restaurant, or even a manufacturing business that sells different types of empty capsules.

But what happens when a potential buyer enters “commercial real estate agent Santa Monica California”?

In this case, they’re probably searching for a house to buy in Santa Monica specifically.

If you didn’t create an ad group, it means you’ll not have property listings to cater to this potential buyer.

The potential ad that shows up was triggered by the search query — which may lead the prospect to suburban homes.

That’s why it’s important to create multiple ad groups — so that you can cater to different types of housing, giving room for specific keywords and ads to show up when the right buyers come looking for your listings.

7. Create Multiple Ad Copies That Are Keyword Based – Google Ads Strategies

The essence of running real estate ads is to target keywords that homebuyers are searching for in a specific location. Certainly, you’re not targeting the entire country or state, but specific locations (e.g., Dover).

Hence, it’s important to optimize multiple ad copies that are based around those specific keywords you want your property listings to show up for. These ad copies should also be relevant to your ad group.

Here are some of the easy ways to create multiple ads that get results:

Highlight the benefits, and not just the features: How is the community where your property is located like? Is it conducive, commercial, or trendy? You could highlight its property in your ad to make it stand out from the rest (competitors).
Use numbers in the copy: Using numbers instead of text means your ad can quickly draw people’s attention. Make sure you use numbers in your ad headline and expertise as well as how many properties have you sold so far.
Create an eye-catching headline that matches the search query. Remember that users are always excited and drawn to click on an ad that clearly ‘speaks’ to them in person, addresses their situation, and promises to help them out.

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8. Create Ad Extensions – Google Ads Strategies

There are 3 types of Ad extensions you can utilize to make your ads pop and get more clicks. Let’s talk about them:

1. Call extension: Smart real estate advertisers are using call extensions to boost click-through rates (CTR) and conversions. There’s a high rate of mobile phone usage today, which necessitates the use of call-specific extensions.

With a Call extension set up, your phone number will be displayed right on your ad, giving potential buyers the chance to directly call your office or mobile phone — without having to visit your website first, and then your contact page.

If you target mobile users, then you can integrate this extension with a predictive dialer to make the calls even more automated and result-driven.

According to a report by Google, 70% of searchers on mobile will call a business using a link from the search. So you’ll most likely increase your conversions if you use this extension. Don’t you think so?

Make sure your call extension is well set up with your business hours. You don’t want your prospects to call outside your office hours. A voicemail sucks, so minimize its use as much as possible.

2. Message extension: With this Ad Extension, your audience can click to text your real estate business directly from the search result page. Text messaging is still the ultimate way to reach a lot of local businesses today.

Almost any business that sells locally can use this extension. For example, eCommerce stores like Zappos, 3Wishes, and Etsy use this type of extension in their ads as well to target local consumers.

You can even create a pre-written or placeholder message to encourage conversion between you and the potential prospect.

3. Location extension: If you want users to know where your office is located, you can set up the location extension to guide them.

They just need to follow a few more simple steps such as finger tapping on their mobile phones or clicking a mouse on their desktop computer to find directions to your office. You can also simplify the process by using a map generator to show the directions.

Here’s a great Google ads campaign example from PDXPrime Realtors that use the location extension:

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According to ComScore, 78% of location-based mobile searches lead to an offline purchase. No real estate company or professional would want to miss out on these leads by neglecting this extension!

9. Ad Spend and Conversions – Google Ads Strategies

As a real estate company or realtor, you must not run ads on Google blindly. Here’s what the average costs of Google ads as documented by AdEspresso:

Make sure you’re aware of how much you’re spending and what results you’re getting. Otherwise, you’ll soon run out of money and go back to square one (1²).

Since selling real estate involves a lengthy sales cycle, you need to keep base with your spending. You also need to consistently acquire new leads that you can nurture and convert to buyers.

You can host webinars, give away eBooks, or create blog posts that engage with your leads and encourage them to consider buying from you.

While Google Ads is a great way to get consistent leads, you also want to prevent or minimize irrelevant clicks and attract only qualified leads.

This is such an important consideration, because if you’re on vacation and just need to rest and enjoy sleep in order to stay refreshed, you don’t want to come back to a failed ad.

So you should spend an adequate amount of time on your ads’ analytics. Also, invest in improving your knowledge of Google Ads. It’s a data-driven advertising platform — that combines science and art.

You’ll definitely lose more money than you make in the long run if you’re naïve. Pay attention to details and always ask “why” instead of “what” when running Google ad campaigns for your property listing.

10. Create High-Converting Landing Page For Your Campaigns – Google Ads Strategies

No two properties or apartments are exactly the same. Thus, it doesn’t make sense to use the same or one landing page to power them.

The rule of thumb is to create a separate and relevant landing page for each campaign.

You can create one from scratch by getting a web hosting from Bluehost or simply use builders like Instapage, Unbounce, or Clickfunnels to design from a professional template.

When you’re ready to sell a condo, don’t use the same landing page for bungalow buyers to ‘attempt’ to convert new buyers.

It’s a waste of time and ad spend. Because it’ll not work.

The purpose of a high-converting landing page is to provide value to your users without confusing them.

If you’re selling a tiny home, for example, then focus on that language and everything that concerns tiny homes. Don’t emphasize family apartments or how awesome your condo is close to a restaurant that provides the perfect meal plan, etc.

The offer on your landing page, headline, and theme (including color) must be relevant to the ad copy if you want the clicks to result in conversions. This is known as a “message match.”

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11. Use Brand Name In The Ads’ Headlines – Google Ads Strategies

Buying a home is a huge financial investment for most people. While it’s important to protect your online privacy, you don’t have to hide your brand.

Here’s an example:

Bring it to the spotlight with your ad headline!

Beyond bidding on your target keywords, it’s important to also include your real estate agency’s brand name in the headline. This is especially important if you’re a well-known brand in the industry.

You can implement this strategy by writing at least three different ads for each ad group in your Google Ads campaign. Then add your brand name in one of the ads.

Although a lot of people skip ads that appear at the top of search results, which means you’ll not get clicks to your real estate website.

But if you include your brand name in the ad copy headline, it means you’re advertising it as well. So with or without a click, your brand will get some exposure — so that potential buyers can even search for the brand name when they’re ready to buy a home.

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12. Ranking Number #1 May Not Be The Best Position for ROI – Google Ads Strategies

Your bid amount is a key factor that determines where your ad is shown (the position) in search results. So if you have 5 advertisers bidding for “houses for sale in Chicago” and your bid is the highest, your ad will appear at the top.

But don’t be tempted to retain that #1 position by increasing your bid amounts. You don’t have to covet that #1 position if you can get better or similar results with positions #2 and #3.

If you keep pushing for the first position, you’ll blindly increase your advertising cost substantially. In worst case scenarios, you may start getting low converting clicks.

The rule of thumb is to continually change your ad’s position by carefully adjusting your bid amount. Then you can make better decisions based on the ad positions to produce a higher conversion rate.

13. Pay Attention To Google’s New Policy For Housing-related Ads – Google Ads Strategies

This is both a strategy and a caution.

The real estate industry is regulated. When you’re spending money on ads, it’s important to know what Google wants and the best practices to adopt on your housing-related ads.

Your ads must be compliant and adhere to the latest Google Ads guidelines.

One of these guidelines is probably the fact that it prohibits real estate professionals, lenders, and investors in the U.S. and Canada from using certain targeting options such as demographics and zip code.

If you didn’t know that before, now you do. You can get the full policy guidelines directly from Google here.

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Conclusion

There’s no better time to use Google ads to get leads and buyers for your real estate listings.

Real estate is a competitive industry. So you need a consistent flow of quality leads that you can convert to buyers.

No need to spend months and years trying to get free traffic from social media and organic search results. Use Google Ads to level up and grow your real estate business.

I’d love to hear from you. Which of these Google Ads strategies have you implemented in your real estate ad campaign?

Reference links to read:

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September 26, 2022by Sudhir TambeAdvertising Marketing57 comments

Google Ads for Real Estate in Mumbai-India | PPC Google AdWords Campaign Guide

Google Ads for Real Estate in Mumbai-India | PPC Google AdWords campaign Guide

Google Ads for Real Estate in Mumbai-India | PPC Google AdWords Campaign Guide

Today we are going to talk about how to set up Google ads for real estate. I will go through step-by-step the process I use to generate nearly 100 leads per month for my real estate business.

Google ads have been one of my main sources of closings ever since I began running them in 2016. I’ve generated nearly 10,000 leads over that time and earned over $1,000,000 in commissions from Google leads.

The platform has gotten easier to use over time. Today, once you learn how to set up your first campaign Google ads for real estate are fairly easy to manage over time and improve your conversions.

What is PPC Advertising? – Google Ads for Real Estate in Mumbai

PPC stands for “pay-per-click,” and it’s a type of digital marketing ad campaign. A PPC campaign is best suited for a real estate agent looking for high-quality internet leads. These ads are paid, meaning that it is not an organic way of finding leads. A PPC ad works best when it comes to advertising in search engines.

When a user enters a search term on any search engine, the search engine will have a list of sponsored links at the top.

When that user clicks a sponsored link, the advertiser pays a small fee to the search engine.

Google Ads for Real Estate in Mumbai — YGOASO.com

This is beneficial to the advertiser, in this case a real estate agent, because they only pay whenever a lead clicks on the ad. This is a cost effective way, especially for brand new agents, to get more leads from their real estate ads. You only pay for the most relevant web traffic, rather than paying for all of it.

And if you make a sale or gain a client from the user clicking on your ad, then the fee to the platform was worth it in exchange for the business.

PPC ads can be used for any type of real estate business, whether it’s commercial real estate, a real estate agency, or real estate investor.

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How Does Google Ads Work? – Google Ads for Real Estate in Mumbai

Google Ads is perhaps the most popular way for a real estate professional to start PPC advertising.

This is because as the most widely-used search engine, Google has a huge impact on the real estate industry. It’s a popular tool for buyers and sellers to look at listings, real estate agents in their area, will get you the best results for your ad campaign.

Google advertising with PPC works as a bidding system. Each user sets up a bid on a certain keyword.

Then, whenever a user searches for that term, the Google algorithm essentially decides which keywords to show that user. That decision is reached by various factors, including how well your landing page is setup and optimized for a clear user experience, how relevant the keyword is in your ad, the quality of the ad copy itself, and Google’s quality score for your ads.

This quality score is based on your click through rate, conversion rate, landing page design, and relevance to the keyword that was searched for.

But most importantly, keyword research will be essential to creating the perfect ad campaign. The keyword research process should also be ongoing, because the terms that your target audience is searching for changes over time.

Use a keyword research tool to create a list of possible keywords that your ad can rank for. Then, go back and update this list at least on a monthly basis to make sure you have the best chance of reaching your audience.

Set Up a New Campaign – Google Ads for Real Estate in Mumbai

Use your existing Google account or sign up for a new account. Be sure to utilize Google Adwords and not Adwords Express.

Search Network

I turn off the search and display network for my ads. I only want my Google ad to show up in the main feed when users search the exact terms I want them to. This gives me greater control of which audience I’m targeting and who responds to my ad.

Leads

Be sure to optimize your campaign for lead generation. This tells Google that the goal of the ad is to convert traffic into leads. This will help Google serve your ads to those potential buyers most likely to fill out a form on your website.

Website Visits

Add your website in so Google can track if the goal of leads is reached. If you have a specific goal success page, use that instead of your root domain.

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Campaigns by Zip Code – Google Ads for Real Estate in Mumbai

I like to do my campaigns by zip code. If you live in a small market and don’t have many searches for a particular zip code you can use the entire city or county name. Whichever is most relevant.

Setting Your budget

Use what is most comfortable for you. I typically see Google leads cost agents between $10-70 per lead. Usually the smaller the market the less expensive the leads cost. This will be sort of a trial and error thing. It also depends how well your landing page converts. If the site isn’t compelling enough, the cost per lead will be higher.

Extensions – Google Ads for Real Estate in Mumbai

I run the following extensions. Google will only use one extension at a time. Google automatically determines which extension to run most often after experimenting with which ones improve the conversion of the ad.

Sitelink Extension

The best extension to use in my opinion. This is a must-use. Breakdown the zip code or market you’re using into smaller sub-markets. I typically receive more traffic and results from these Sitelink extensions than the actual ad itself.

Callout Extensions

Similar to a Sitelink extension in that it shows up below your actual advertisement, however, they are not clickable. These just give the user more information about your services or what the ad promotes. These help increase the results of your main advertisement.

Call Extensions

This Google ad extension allows users to one-click call you. This is most likely the least effective extension for a real estate agent. However, when used it can be a quick and easy way to get high quality leads calling you.

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Setup Ad Group – Google Ads for Real Estate in Mumbai

Ad groups are groups of ads that you want categorized together. I typically setup an ad group for each zip code. Within that ad group you can create one or more ads, with different headlines and descriptions so you can split test which is most effective.

Keywords

My keywords typically take the form of “homes for sale +78247” (no quotes). The plus sign ensures that the zip code is used exactly as written. However, homes for sale can be reworded if Google feels that the user’s keyword is related.

I also like to go with a specific zip code because it means users searching for this word are more likely to be high-quality leads genuinely looking to hire my services.

Creating the Ad

To create the most effective ad you will need to determine what your headline and description will be to get users to click your ad and where you’ll want to send them once they’ve clicked on it.

Final URL

This should send users to a landing page. This landing page should be an IDX website of yours that has a built-in lead capture form on it. This lead capture form should pop-up automatically after a fixed amount of time or properties the user has looked at. There are many services that offer this type of website – kvCORE, Firepoint, BoomTown, Commissions INC. – to name a few.

Don’t just send clients to your root domain. Make sure they land on the page that gives them the most relevant results based on what they are searching for. This will help keep your bounce rate low, which means that the user will spend more time on your page before clicking away.

Headline

Be sure to use the keyword that you are targeting in your headline and make it clear to your target audience what they will get when they click on your ad. This way, you ensure that you are only getting leads who are genuinely interested in what you’re offering.

Display Path

Customize the display path so that it incorporates your keywords.

Description

Give additional information about what the user will receive when they click on that link. The more clear you can be, the better.

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Results – Google Ads for Real Estate in Mumbai

Click-Through Rate (CTR) – Google Ads for Real Estate in Mumbai

Click-through rate is a commonly used metric in advertising campaigns to measure their effectiveness. It measures the ratio between the number of users who click a link on a page, versus those that just view the page.

Google Adwords will tell you exactly what your CTR is. Anything above 10% is doing great. 5% is average. If below 5% you may want to reconsider your headline and description.

Adjusting your ad copy based on the results from your campaign is important for boosting your quality score with Google Ads, and thus your ability to rank higher on the first page of the search engine results pages.

Traffic to Lead Ratio – Google Ads for Real Estate in Mumbai

Determine how much traffic it takes to generate one lead. In my example, I had 270 clicks and 12 leads generated. This equals 4.4% which is a decent conversion ratio from traffic to lead. If you are getting less than that you may want to consider changing up your landing page and lead capture form. If you are getting better than that, then kudos to you!

Lead to Client Ratio – Google Ads for Real Estate in Mumbai

Be sure you track your conversion ratio from lead all the way to closed deal. This is the most important key metric. If you don’t track this long-term you can not measure your return on investment. It takes around six months before you’ll know any meaningful data on this.

Take the time to create a structured real estate sales funnel that pushes your leads to conversion from the moment they land on your site.

Should You Use Google Ads For Real Estate? – Google Ads for Real Estate in Mumbai

So, are real estate Google ads right for your business? Many new agents try out PPC advertising on Google, only to become discouraged by the results.

It’s important to remember that a Google ad campaign is a long-term strategy. Create a business plan, and then stick with it for at least a year before you think about giving up. You can always tweak your plan and make changes as you go in order to create a more optimized strategy.

And when you’re just starting out, it’s more effective to bid on more specific, smaller real estate keywords with less search volume.

This will help you reach a higher ad position in the search engine results and get more leads to your real estate website.

For example, if you make your keyword “[Your City] real estate,” you’ll have a much harder time getting leads than if you choose something more niche, like your city plus your broker’s name, team name, or even your own name.

Anything you can do to narrow it down will give your adwords campaign better results.

However, when you’re just starting out as a real estate agent it’s best to focus your real estate marketing on your sphere of influence and referrals. While the internet can be a great place to find leads, it shouldn’t be your main focus or a substitution for forming relationships out in your community.

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Best Practices for Internet Leads – Google Ads for Real Estate in Mumbai

The process for dealing with internet leads is a bit different than leads from other sources. This is because a lead coming from the internet will require a bit more qualification to make sure they’re serious about buying or selling.

First, be sure to call every lead within at least five minutes of registration. If the lead comes in before or after work hours , be sure to call them first thing when you start working the next day.

Your voice needs to be the first one they hear, otherwise they will move on quickly to the next available agent.

The faster you reach them, the more likely you are to get them to commit to an appointment and become a client.

Second, be sure to touch every lead five times in the first day. A touch includes text messages, emails, and phone calls. While this may seem like a lot, it’s crucial to put in that amount of effort so that you stay top of mind.

While getting a new lead is an important part of your day, for them, you’re just a fraction of their day. Your lead probably won’t remember you unless you put in the effort to stay top of mind.

Getting a lead on the phone is a major step to showing that their serious about working with you. Once you get them on the phone, your chances of them making an appointment with you increases by a lot.

Want to learn exactly what to say to a real estate lead from the internet? Check out my post on scripts for internet leads.

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Google Ads for Real Estate Conclusion – Google Ads for Real Estate in Mumbai

The biggest thing to note about lead generation online is that is takes a lot of time and experimentation. I always recommend just to start and get better over time. Don’t wait until you think you know everything.

Also, be sure to give enough time to each ad and funnel to truly determine the effectiveness. Too many agents shut ads off or give up before having enough data to see if it was the ad that wasn’t working or just too small of a target audience.

The ultimate goal is to get this completely dialed in so that you can start to build a scalable and consistent business. Don’t get discouraged if it takes a year or more before you see meaningful results. PPC advertising is a long-term strategy.

Don’t be fooled into thinking that Google ads for real estate are a short-term solution. You can certainly have results right away but over time is where you’ll be most effective.

Reference links to read:

YGO Marketing for Residential Property Sales

YGO Marketing – “Deliver Results”

Our Top Search Keywords on Google Seach Engine

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YGO Marketing for Residential Property Sales

YGO Marketing – “Deliver Results”

YGO Marketing for Residential Property Sales

YGO Marketing – “Deliver Results”

YGOASO Article List

September 25, 2022by Sudhir TambeAdvertising Marketing42 comments

Real Estate PPC Advertising in Mumbai-India: Tips for Optimizing Google Ads Campaigns in Mumbai – Thane – New Mumbai.

Make the most of your real estate brokerage or company’s investments in Google Ads with these tips for higher-performing PPC.

If you haven’t noticed, organic SEO listings have taken a back seat on the first page of Google.

While Google is constantly testing the SERP layout and personalizing results based on the individual user, if your real estate business isn’t showing up, it can affect your volume of leads.

Even though we’re emphasizing Google search, this aims true for other search engines.

The real estate industry vertical must constantly evolve its SEO strategy to compete.

If you’re noticing an impact on your real estate business, it’s probably time to invest and add PPC to your strategy.

Here are some PPC strategies, tips, and ad formats specifically aimed at the real estate vertical to enhance your visibility.

This will also consider the challenges and nuances specific to real estate.

First, Let’s Talk Challenges

So, what makes paid search for real estate so different?

Real Estate Is An Extremely Local Product

For the most part, the end-user must physically live or plan to live in the location they’re searching for. Investors can certainly be an exception, but they’re still searching for a specific location.

So, for starters, a Google Ads campaign for real estate should target users in a specific location – the location of your property.

Google Ads’ location settings have changed within the last year where you can’t hyper-target to just “People in” your location. They have changed it to “People in, or regularly in.”

That’s fine. You don’t want to exclude people who want to relocate, and people who regularly visit a location (maybe they commute in for work) are also likely to want to live there.

During the pandemic, we’ve seen a massive shift of individuals and companies picking up their roots in other parts of the country.

There could be a play to target these users in different regions, but this can cause problems on a limited budget.

Homeowners Will Not Rent

This challenge is specific to investors running rental properties. If a consumer owns their home, it is highly unlikely they will want to rent.

How do you prevent current homeowners from seeing your advertising?

YGO Marketing for Residential Property Sales

YGO Marketing – “Deliver Results”

Renters Are Locked Into Long-Term Leases

While a renter is an ideal candidate for a home builder or seller, the reality is they are tied to six-month and, more often, 12-month leases. This makes their eligibility hit or miss on any given day.

You need to build a longer-term relationship with them, so they think of you when they’re ready.

Not Everyone Is A Candidate For Either A Home Or Apartment

On top of all of this, customers need to be able to afford (and qualify) for the products.

Credit checks disqualify many hopeful candidates for both a new apartment and their dream home.

The good news is that Google Ads is one of the few platforms that can specifically hone in on a qualified real estate shopper, provided the campaigns are set up correctly.

So, let’s start with a plan to optimize a PPC campaign for your real estate business.

Bidding On Your Brand Terms Is Super Important

It’s one of the industry’s favorite debates (or maybe it’s just the client’s favorite debate): whether to bid on brand terms.

The reality is, for real estate, the discovery process is unique and requires a critical investment in branded terms.

Real estate searchers learn about the locations and communities in a wide variety of ways:

Physical signs.
Craigslist.
A co-worker or friend.
Apartment guide.
Listing aggregate websites.

These sources, however, do not always provide adequate information.

The result is a branded search on Google for more information.

This also means shoppers searching for your specific brand name are likely your hottest leads.

Make sure you capitalize on these lower funnel searchers!

If you elect to not bid on your owned brand keyword terms, it is likely one of the two (if not both) things will happen:

If competitors are buying your brand name, they will likely appear above your branded organic listing.
Real estate aggregators (both apartments and new homes) who bid broadly on brand terms by name and brand + city/state keywords, will gladly take that top spot. Once a consumer clicks through, they are now only one click away from viewing all of your local competitors.

You aren’t doing real estate SEM correctly if competitors steal your warm leads.

At the very minimum, you should invest in brand terms to protect that coveted top spot on the page.

YGO Marketing for Residential Property Sales

YGO Marketing – “Deliver Results”

Geotargeting For The Win

Under Location Options, I like to leverage the recommended setting Presence or interest: People in, regularly in, or who’ve shown interest in your targeted locations and Presence or interest: People in, regularly in, or who’ve shown interest in your excluded locations initially.

Google Ads different location setting options. Screenshot from Google Ads, June 2022

Based on the campaign performance, I may adjust these.

However, these recommended settings help compensate for someone who may be looking for your brand or real estate in your target locations but not physically located in that area.

Next, for city targeting, typically, I start by choosing the largest metro area around the targeted location.

Most often, people will move within the same city or suburb.

You want to avoid missing someone who is moving or relocating from one Florida suburb to the other, for example.

Pro Tip: Use city targeting with nested bid adjustments for a bigger win!

Nested Location Bids

Screenshot from Google Ads, June 2022

The idea is simple. Incrementally bid down the further out from your target location and, theoretically, as the quality of the lead decreases.

I found that Google defaults to the closest identifiable location to determine the bid adjustment.

This provides an added layer of control when using a more advanced geotargeting strategy.

Local Service Ads Are A Game-Changer

Google rolled out this campaign type nationally in 2019, with additional services added in 2020.

This campaign type is one you must test, especially if you’re bidding on terms like “real estate agents near me.”

In this example, I searched specifically for real estate agents in Cape Coral. The first half of my mobile screen was Local Service ads.

Local Services Ads example in Google search.

Screenshot from search for [cape coral real estate agents], Google, June 2022You’ll have to go through a setup process to get started and be eligible for Local Service Ads. You will also have to go through a background and license check in order to be Google Screened.

Negative Keywords Will Be Your Best Friend

Negative keywords are search criteria preventing your ad from showing up.

For instance, let’s say you have no interest in dealing with certain properties or home types.

You would list those as your negative keywords, and every time someone initiated a search using those terms, it would prevent your ad from showing.

Prevent Other City Keyword Matches

Not many city names are unique.

Unfortunately, not many community brand names are unique either.

The challenge is removing clicks generated by these different city searches.

A simple strategy here?

Set up a separate negative keyword list specifically for State and State abbreviations.

This will weed out many of these duplicate (and untargeted) searches.

State Negatives Screenshot from Google Ads, June 2022

Important: Don’t forget to remove the state and state abbreviation of your target location before applying the list.

Removing Low-Intent Searchers

As Google has become more and more liberal with its keyword matching (even for “Exact Match”), preventing a wide variety of keyword matching has become even more challenging.

Over the years, I’ve developed a default list of negatives (which you can download here).

For each new campaign, applying this list to campaigns along with the state negatives is part of the process.

These negatives include everything from “craigslist,” “home depot,” and “tiny” (as in ‘tiny homes’) to “zillow,” “resume,” and “section 8.”

Should you elect to download the list, be sure to scrub the list to make sure you won’t be removing anything you actually want to serve.

Don’t Forget The Demographics

Detailed demographic targeting is a powerful tool – not just for Search Ads!

Over the past few years, Google has rolled out additional ways to reach your target users in the real estate space by adding categories around:

Detailed demographics: Homeowners or renters.
In-Market: Residential properties.
Life events: Purchasing a home or recently purchased a home.

It’s important to note that with these audience segments, you can either target, observe, or exclude them.

Let’s also not forget the power of combination.

For example, if your goal is to target renters who are looking to purchase a home, you could create a combined audience that includes “Detailed demographics: Renters” and also must include “Life events: Purchasing a home” or “In-Market: Residential properties.” That example would look something like this:

Custom real estate audience to target first time home buyers in Google. Screenshot from Google Ads, June 2022

It’s also important to understand the nuances of these targeting options.

Some are only available in Display or YouTube campaigns, while other targeting options above can be used in Search campaigns.

Specifically for real estate, you can use the following for Search, Display, and YouTube:

Detailed demographics: Homeowners or renters.
In-Market: Residential Properties, Moving, and Relocation.

For Display and YouTube only, you can target by:

Detailed demographics: Homeowners or renters.
In-Market: Residential Properties, Moving, and Relocation.
Life events: Purchasing a Home Soon, Moving Soon.

These targeting options are invaluable to your real estate strategy, especially if you are on a budget.

Try layering on the targeting criteria above for your Search campaigns to ensure you’re reaching the most relevant users.

YGO Marketing for Residential Property Sales

YGO Marketing – “Deliver Results”

ALL The Ad Extensions

Google released an Ad Rank formula update that now factors in ad extensions.

So, aside from their value for real estate, it’s a good practice to leverage a minimum of three ad extensions per ad.

Location Extensions

A no-brainer in general for a local business, for nearby searchers, location extensions help provide the user:

The distance to your location, and its city (mobile).
The location’s street address (computer).
A clickable “Call” button.
Tappable or clickable access to a details page for the location – with information such as hours, phone number, photos, customer ratings, and directions.

Sitelink Extensions

Screenshot from search for [cape coral homes for sale], Google, June 2022There are many, many ways to leverage sitelinks in the ad copy. For real estate specifically, floor plan pages are an ideal application.

Not every consumer is the same. Some may be looking for a studio vs. a one-bedroom apartment or a one-story home vs. one with four bedrooms.

Getting a consumer directly to the page they are interested in is half the battle and can drive very high CTRs – which, in turn, can lead to improved quality scores.

Price Extensions

Real Estate PPC: Tips For Optimizing Google Ads Campaigns

Screenshot from search for [apartments in new york], Google, June 2022First launched in 2017, the price extension is available for both mobile and desktop devices.

If you prefer to reserve your sitelinks for the standard “Contact Us,” “About Us,” etc. this is a viable alternative and, arguably, a more visually appealing application of floor plans.

Up to eight price “cards” can be added and, once clicked, will direct users to the floor plan or model that they are most interested in on your site.

These cards also expand your ads’ real estate (especially on mobile), which helps block out your competition.

Call Extensions

Mobile call extension example on Google search.

Screenshot from search for [seattle real estate listings phone number], Google, June 2022With the explosion of mobile combined with the influx of advertiser investment in the Google Ads platform, being able to speak to the potential lead directly is a gold mine.

A call extension or a call-only Google Ads campaign is the ideal implementation for this effort.

Tip: Make sure you align your call extension with your business hours. There’s nothing worse than sending a potential lead to a phone number that keeps ringing or gets picked up by voicemail.

YGO Marketing for Residential Property Sales

YGO Marketing – “Deliver Results”

The Bottom Line

The real estate market is unpredictable. Whether you’re a single agent team or working for a large-scale broker, every qualified lead counts.

Narrow your Google Ads real estate campaigns to exclude as much unqualified traffic as possible to generate more qualified leads. You can do this by following the tips and strategies above.

If you’re new to PPC, it may take some time to find the right mix of campaigns, audiences, and extensions that work best for you. When in doubt, test. And then test again.

YGO Marketing for Residential Property Sales

YGO Marketing – “Deliver Results”

Reference links to read:

YGO Marketing for Residential Property Sales

YGO Marketing – “Deliver Results”

Our Top Search Keywords on Google Seach Engine

real estate advertising
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real estate agent advertising
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real estate ads
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YGO Marketing for Residential Property Sales

YGO Marketing – “Deliver Results”