Restaurant SEO Tips to Boost Your Online Presence on Google in Mumbai-India
Get a taste of SEO success with these 10 tips designed to improve your restaurant’s visibility in organic and local Google Search.
A lot of factors have put an increasing amount of pressure on restaurants to improve their online presence.
Whether through disruptions due to the pandemic, increased competition, or changes in the importance of having a strong online presence, we know we have to up our game.
Right now, improving visibility at the local level is essential for both in-person dining and carry-out options.
There are a lot of paid ads, partner services, and referral options for gaining traffic. However, rising to the top of Google in the organic search results and Map Pack are effective, often lower-cost ways of getting the most relevant and direct traffic to turn into customers.
In this column, you’ll find 10 restaurant SEO tips to help you gain more visibility, traffic, and customers.
1. Define Your SEO & Content Strategies
Before jumping into a myriad of tools, platforms, and engagement channels, define your SEO strategy. This will help to greatly narrow your competition and give you a quicker path to driving quality traffic to your website.
Start by defining the geographic area you want to own (where most of your customers will come from because they either live or work nearby, or are visiting).
Next, research what keyword terms and phrases your audience uses through a trusted keyword research tool like Moz Pro, SEMrush, or others. (For more on how to do keyword research, read this keyword research guide.)
There are a few distinct groupings of terms that you want to group and classify properly that all have different levels of competition.
High-level restaurant terms
Terms like “restaurants” and “Kansas City restaurants” are some of the most generic variations a searcher might use.
In the keyword research tools (each tool will vary on locality options), you can set your geographic focus to the area you identified and use both the generic term by itself (“restaurants”) and geographic modifier (“Kansas City restaurants”), as well as other general variations related to what your restaurant is about.
The next level relates to the specific categories your restaurant would fall into. Examples include “Mexican restaurants,” “pizza,” “romantic restaurants,” and other unique features and types of cuisine.
If you’re struggling with what specific categories or wording you should use, take a look at Google Maps (the Google My Business listings), Yelp, and TripAdvisor.
Use their filtering criteria in your area to see the general categories they utilize.
Don’t take it for granted that you’ll automatically rise to the top on brand searches. Know how many people are searching for your restaurant by name and compare that to the high-level and niche-specific search volume.
Ensure your site outranks the directory and social sites in your space for your restaurant, as the value of people coming to your site is higher and trackable.
Once you’re armed with search terms and volume data, you can narrow your focus to the specific terms that fit your restaurant at high, category-specific, and brand levels.
Covering this spectrum helps you focus on what to measure and define your content.
2. Dominate in Local Search
To dive into local search, start by claiming, standardizing data, and optimizing listings for your restaurant across all of the major and relevant local search properties.
This includes a mix of search engine directories, social media sites, and industry-specific directory sites.
Moz Local and Yext are two tools that can help you understand what directories and external data sources are out there and then you can ensure they are updated.
Accurate NAP (name, address, phone) data that is consistent across all data sources is a critical foundational element of local SEO.
Beyond that, you can then work on optimizing the fields of information like the business description and business categories to align with your focus terms identified in your keyword research.
Put your focus on the directories that matter. Start with Google My Business, then branch out to Yelp, TripAdvisor, Foursquare, CitySearch, various yellow pages, and other emerging niche review websites.
All of this will work together to grow your online visibility.
3. Engage With Customers on Social Media
Even though social media’s direct impact on SEO has long been debated, we know that social media engagement can drive users to your site.
Social media can be a powerful touchpoint of the customer journey, showcasing what customers can expect to experience at your restaurant.
A strong social presence often correlates with a strong organic search presence as content, engagement, and popularity align with the important SEO pillars of relevance and authority.
Develop a social media strategy and follow through with implementation.
Make sure to engage with followers and reply to inquiries promptly. How you communicate online sets a perception of your overall customer service and approach.
Find your audience, engage them, and get them to influence others on your behalf.
Ultimately, through engagement with fans and promoting content on social media that funnels visitors to your main website, you will see an increase in visits from social networks.
This will then correlate with the benefits from the rest of your SEO efforts.
4. Encourage Reviews & Testimonials
It’s nearly impossible to do a search for a restaurant and not see review and rating scores in the search results. That’s because people click on higher star ratings.
Reviews are often considered as part of a social media strategy and are an engagement tactic, but have a broader impact on traffic to your site through search results pages as well.
Through the use of structured data markup, you can have your star ratings appear in search results and provide another compelling reason for a user to click on your site versus your competitor’s.
If you have online ratings that don’t reflect the quality of your restaurant, come up with a review strategy now to get as many reviews as possible to help bring up your score prior to implementing the code that will pull the ratings into the SERPs.
A higher star rating likely means a higher click-through rate to your site – and more foot traffic.
5. Create Unique Content
If you have a single location, your job is a lot easier than the multi-location local or national chain.
However, you have to stand out from the competition by ensuring you have enough unique content on your website.
Having a wealth of engaging and helpful content on your site will serve you well if it is valuable to your prospects and customers. Building a strong brand will translate to better rankings, higher brand recall, and greater brand affinity.
The search engines are focused on context and not just the keywords on your site. By identifying and regularly generating new content, you also can keep the pipeline full of engaging material that helps you stand out from your competition.
For example, if you have a niche restaurant, embrace that and set yourself apart from the generic chain down the street.
Share information about the founders, the culture, and most importantly – the product. Give details about your menu including sourcing of ingredients, how you developed recipes, and the compelling reason your chicken marsala is the best in town.
6. Consider Content Localization
Again, single-location restaurants have an easier road here. Based on decisions you’ve made about your market area, make sure you provide enough cues and context to users and the search engines as to where your restaurant is and what area it serves.
Sometimes the search engines and out-of-town visitors don’t fully understand the unofficial names of neighborhoods and areas.
By providing content that is tied into the community and doesn’t simply assume that everyone knows where you’re located, you can help everyone out.
One example of this is a 100-location chain that started small with a single paragraph for each location written in a way that was tailored to the store, local history, neighborhood, and community engagement.
From there, we were able to find other areas to scale and it worked well to differentiate stores from each other.
7. Apply Basic On-Page SEO Best Practices
Without going into the details of all on-page and indexing optimization techniques, I want to encourage you to not skip or ignore the best practices of on-page SEO.
You need indexing to ensure the search engines know you exist and on-page to ensure the proper classification of your content.
You can spend a lot of time on a full SEO strategy but if you’re just getting started, I recommend putting the rest aside and starting with these two areas.
This sounds like a lot, but start with your most important pages like your home, menu, about, and contact pages and go from there as time permits.
8. Think Mobile First
Mobile accounts for a high percentage of visits to restaurant websites. Google now focuses on the mobile version of a website for understanding its content.
Hopefully, you’ve already created a responsive website or one that passes the necessary mobile-friendly tests.
But that’s just the beginning when it comes to mobile.
It’s also critical to think about page load speed, proper rendering, and providing a great mobile user experience.
9. Implement Schema “Restaurants” Markup
Another area where we can build context for the search engines and gain exposure to more users in the search results is by using structured data.
In the restaurant industry, implementing the Schema.org library for restaurants is a must.
This task requires a developer, website platform, or content management system with the right plugins or built-in options.
10. Measure Your Efforts
This could have been tip #1, but I’m including it here as the last one for restaurant SEO as it is important throughout the process. With the previous nine tips, there’s something to do and implement.
But before you embark on any aspect of optimization, make sure those efforts are measurable.
When you’re investing in your strategy, you want to know what aspects are working, which ones aren’t, and where your efforts were (and are) best producing a return on investment.
Track visibility, engagement, and conversion metrics as deep as you can connect them to your business.
Beyond that, you’ll need to identify the right progress metrics tied to goals so you know you’re moving in the right direction.
If you want to make sure your restaurant is full, day in and day out – or that you’re maximizing your delivery and carry-out business – people need to be able to find you online.
Once they find you, you need to quickly win them over with a great website experience and drive them to take action.
Restaurant SEO Tips to Boost Your Online Presence on Google in Mumbai-India
SEO Tips to Boost Your Restaurant Website at Google Search in Mumbai-India
A strong online presence for your restaurant isn’t optional anymore. Customers need to find you quickly and easily, across multiple platforms.
One way to boost your online presence? Restaurant SEO.
Your online profile is especially important as online ordering and food delivery disrupt the traditional restaurant model. Restaurants with online ordering systems are bringing in 130% more revenue than those who don’t and online ordering is growing 300% faster than dining in. Plus, 60% of diners are looking at a restaurant’s menu online, and 50% are checking the website.
In response, restaurant owners have started to invest time in search engine optimization – or restaurant SEO – to make sure their restaurant appears on Google and other search engines.
SEO may sound technical, but it doesn’t have to be! There are some simple practices you can put into place today to turn your online presence into a major traffic driver for your restaurant.
In this article, we’ll go over:
- What is SEO?
- The benefits of using SEO best practices for your restaurant
- The top seven tips to help your restaurant rank at the top of search results
What Is SEO?
SEO, which stands search engine optimization, is the process of optimizing a website to appear in search results on Google, Yahoo, and other search engines for terms related to your core business. The goal of this process is to get more traffic to your site. More traffic, more potential customers.
For example, if you own a pizza parlor in Kansas City, you’ll want to have your website optimized for certain key terms such as “pizza parlor in Kansas City” or “Best Pizza in Kansas City.” If your site is optimized for the terms people are actually searching for, then it will show up on the first page of Google for those key terms or keywords, making them more likely to click on your site – and, in turn, more likely to visit your restaurant in person. Especially if you have online ordering or reservations on your site.
Wondering if your restaurant’s website is optimized for SEO? You can use this free tool from BentoBox to find out.
The Benefits of SEO for Restauranteurs
Restaurant SEO may be a long-term play, but there are major benefits for your restaurant when you take the time. Some of these benefits include:
- Increasing traffic coming to your website
- Increasing online orders and reservations
- Building brand awareness
- Increasing customer engagement
- Helping you make more money
When your restaurant shows up for related terms – like our pizza parlor example – you can build off those benefits in your overall restaurant marketing strategy. And your marketing strategy as a whole will help new customers to easily find and learn about your restaurant.
SEO acts as an on-ramp for your restaurant business – an evergreen, organic (i.e. free) channel for new customers and growth.
7 Restaurant SEO Tips to Help Your Website Rank #1
There are literally hundreds of tips out there that people try to make their website rank higher in search results – and it’s all based on a scoring system Google holds behind lock and key. No one is 100% sure exactly what goes into that number one spot.
That being said, Google has given a pretty good idea of the formula.
In this section, we break down the core strategies and advice SEO experts use to optimize websites. Here are the best tips for your restaurant.
1. Create a Keyword Planning Roadmap
The first thing a restaurant should do is build out its restaurant SEO roadmap with keyword planning.
But what is keyword planning?
Keyword planning is laying out the target search terms you want your restaurant’s website to rank for. These can be single words (i.e. “wings”), but are more likely to include two, three, or more words (“best chicken wings in Houston”).
From there, you can use a free keyword planning tool to help you brainstorm other keywords that are similar to the ones you’ve laid out. This tool can help you prioritize certain keywords over others, based on how many people (on average) are searching for that term every month.
Here are some keyword planning tools that are either free or offer free trials:
When researching keywords, you’ll want to break out your targets into three types of keywords. High-intent broad restaurant terms, niche keywords, and branded keywords.
- High-intent broad restaurant terms: These are very broad but valuable keywords such as “restaurants in Kansas City,” “best Kansas City dinner spot,” etc.
- Niche keywords: Niche keywords are specific to what your restaurant offers. Think searches such as “pizza parties Kansas City,” “pizza game day deals,” etc.
- Branded keywords: This is optimizing for the name of your restaurant and related keywords. It’s not uncommon for restaurants to not hold the first few results for their restaurant name, and instead have Yelp appear in that first slot.
List out the terms you think are most impactful to having your restaurant appear in search results – and then verify that people are actually searching for these terms using the keyword planning tool.
Next, make a list of potential customers coming to your restaurant. This will help you identify pain points for each one and look for keywords specific to this demographic.
Here is an example for our pizza parlor:
|Potential Customer||Potential Keywords|
|Parent taking family out to dinner||“pizza family deals”|
“dine-in pizza specials”
“family dinner Kansas City”
|Mid-20’s person looking for spot to watch football game with friends||“pizza places that serve beer”|
“sports pub Kansas City”
“where to watch the game Kansas City”
“game-day specials Kansas City”
“game-day pizza delivery Kansas City”
|Parent looking to have a pizza party for child||“pizza parties Kansas City”|
“group deals pizza parlor Kansas City”
“kids birthdays Kansas City”
Again, you’ll want to then compare terms in keyword research tools to ensure you’re optimizing for keywords that are actually being searched.
Through early planning, restaurants can build a foundation of keywords to focus their attention on that drive real value to their business, setting themselves up for long-term growth and success.
2. Optimize for Local SEO
Between 2004 and 2006, Google changed up its results for local search – or results from searches that had location-based intent, like searching for a business in a specific city or town.
This is why location-based search almost always delivers results with the Google Map carousel feature.
Adding your restaurant website to all directories, restaurant review sites, and social media platforms with the same, standardized company information is a great – and simple! – step to optimize for these results.
Start with adding your business information to pages like:
All of these work together to help build your brand presence and identity, while also showing Google that your restaurant is a reputable business. It will also act as a form of defense against your main competitors in a local space, since your restaurant may appear before theirs.
3. List Your Restaurant on Review Sites and Encourage Reviews
Studies have shown that having reviews in search results increases the CTR (click-through rate) to those pages. Again, it goes back to more traffic = more potential customers.
Reviews are also an indicator for Google when ranking local search results. Google shows the highest-rated restaurants and businesses in many local search results. Google can even show your restaurant’s rating right on the search results page, helping you attract more customers.
Need another reason to work on getting more reviews? How Diners Choose Restaurants report found that 68% of restaurant goers said they visited a new entirely based on positive online reviews. That’s a lot of new traffic!
4. Get Other Websites to Link to Your Restaurant’s Website
Online reviews also help your restaurant with link building, another factor in search optimization.
If you have a marketing person on your team, you may want to go beyond reviews and try boosting your search optimization through link building.
So, what is link building?
Link building is the strategy of getting other websites to link back to your site.
Why is link building important for restaurant websites?
When other websites link to your restaurant’s site, it acts as a sign of trust from that website and signals to Google that your site is an authority on whatever topic the linked page is about. Think of it in terms of LinkedIn Endorsements; every link to your site is another endorsement in Google’s eyes.
The more links you have from other reputable sites, the more you’ll appear in searches for your target keywords.
5. Make Your Website Mobile-Friendly
Over 80% of the population used their mobile device to surf the Internet in 2018. That number has been growing for years – and is expected to continue. People are still using laptops and desktop computers for browsing, but more and more traffic is coming from mobile devices.
So what does this mean for your restaurant’s website?
Well, in 2018, Google made a large switch to their search formula based on this mobile trend. Now, the mobile view of your site is more important than your desktop view.
The bottom line is that any sites that are not mobile-friendly, are less likely to appear in searches.
So how do you make sure your site is mobile friendly?
If someone else builds or updates your site, confirm with them that your design is “responsive” so the content on each page adjusts to the screen size of the visitor’s device.
If your site is of the DIY variety, look at responsive frameworks when building or updating your website. Many popular WordPress themes are now pre-packaged with responsive frameworks, which helps pages appear optimized for both mobile and desktop visitors.
6. Test Your Online Ordering System
With the increase of popularity with online ordering, it’s no surprise so many restaurants have added an online ordering system to their website.
Just as important as it is to have online ordering, it’s also important to ensure it’s easy to use for diners to place an order – if not, people will abandon their cart for a simpler ordering experience with another restaurant.
While this obviously is a loss of revenue and customers for businesses, it’s also hurting your search results. Google recognizes when a user is frustrated and leaves a page. The search engine prioritizes pages and websites that have lower bounce rates.
This is where user testing comes in. You can build your own ordering system or outsource it to a website builder or UX designer, but make sure that you have multiple people go through the ordering process, step by step. That way, you’ll know the process is a smooth one – without glitches or confusion.
7. Launch a Blog
A typical restaurant has only a handful of pages: a homepage, about us, menu, upcoming events, contact information, maybe a review page.
But what about a blog?
If you have someone on your marketing team and want to invest more time and energy into search optimization, consider adding a blog to your site. It can help you improve search rankings, drive more traffic, and increase your customer base.
What would a restaurant write about? Well, that’s where we get a little creative.
You could write about topics that are important to your restaurant mission statement, like locally sourced ingredients or community involvement. Or, you could use the blog to promote new marketing campaigns. For example, maybe you’re hosting a series of trivia nights or open mics for live music – write a post about it! Or let’s say you’re launching a new pop-up restaurant. Your restaurant can publish a piece on the best pop-ups in your city with yours as number one.
These seven tips will help you build a strong foundation for your restaurant SEO, driving new revenue and awareness to your business. The next step is figure out how to handle all that extra traffic coming through your doors!