Ecommerce SEO Guide: SEO Best Practices for Ecommerce Websites in Mumbai-India
- What is Ecommerce SEO? Definition
- Why SEO For Ecommerce Matters
- How to Develop an Ecommerce SEO Strategy
- Prioritize pages
- Create a workflow
- Check out the competition
- Follow through with CRO
- Ecommerce SEO Checklist: Best Practices for Your Ecommerce SEO Strategy
- Use the Right Keywords
- Conduct Competitor Research
- Focus on Homepage SEO
- Homepage Title Tag
- Homepage Meta Description
- Homepage Content
- Simplify Your Site Architecture
- Optimize Product Pages
- Product Name
- Image Optimization
- Customer Reviews
- FAQ Content
- Use Responsive Design
- Reduce Page Load Speed
- Image Size and Dimension
- Create Backlinks for Ecommerce SEO
- Best Ecommerce SEO Tools
- Why You Should Combine SEO With CRO
- Pick the right keywords
- Conduct competitor research
- Focus on homepage SEO
- Simplify your site architecture
- Optimize product pages
- Use responsive design
- Reduce page load speed
- Create backlinks
If you want to get more traffic and sales to your ecommerce website, then on-page SEO is a critical first step.
There’s a multitude of how-to articles and tutorials on the web offering general SEO advice, but far fewer that specifically address the needs of ecommerce entrepreneurs.
Today, we’d like to give you a basic understanding of on-site search engine optimization for ecommerce. It will be enough to get you started, make sure you’re sending all the right signals to Google, and set you up for SEO success.
Let’s dive in.
What is Ecommerce SEO? Definition
Ecommerce SEO is the process of making your online store more visible in the search engine results pages (SERPs). When people search for products that you sell, you want to rank as highly as possible so you get more traffic.
You can get traffic from paid search, but SEO costs much less. Plus, ad blockers and ad blindness can reduce the effectiveness of paid search, so you’ll want to optimize for search regardless.
Ecommerce SEO usually involves optimizing your headlines, product descriptions, meta data, internal link structure, and navigational structure for search and user experience. Each product you sell should have a dedicated page designed to draw traffic from search engines.
However, you don’t want to forget about static, non-product-oriented pages on your site, such as the following:
- About page
- F.A.Q. page
- Blog articles
- Help center answers
- Contact page
Create a list of keywords for those pages as well as related keywords. Tools like Ubersuggest make it easy to search for one long-tail keyword and find semantic keywords that go well with it.
Why SEO For Ecommerce Matters
What do consumers do when they need a product or service? Many perform Google searches. They’re looking for options, tips, comparisons, and other information to help them make informed decisions.
If your website doesn’t appear in the SERPs, you lose critical access to qualified and interested ecommerce customers. Your products might have a space on the web, but are they findable?
That’s where ecommerce SEO comes in. It provides you with a way to reach your target audience without paying for ads. Once you get people to your site, you can delight them with your high-quality products, intriguing copy, and motivating calls to action.
If you only optimize your website for people, you do your company a disservice. SEO for ecommerce addresses the first hurdle to acquiring new customers: getting people to your site.
How to Develop an Ecommerce SEO Strategy
Ecommerce SEO might seem like a huge task, especially if you already have a website populated with tons of products. Yes, it might take time, but you can speed up the process with a solid strategy.
- Prioritize pages: Which pages on your site get the most traffic? Start with them. Additionally, if you want people to focus on a specific or flagship product, optimize for that product first.
- Create a workflow: SEO requires you to meet lots of specific requirements. Choosing keywords, adding meta data, naming your images correctly, adding image alternate attributes, and incorporating related keywords all fall under this category.
- Check out the competition: Your ecommerce SEO strategy should be designed to outwit the competition. Look at your top competitors’ sites and check out their SEO efforts. Identify ways to make yours better.
- Follow through with CRO: Conversion rate optimization (CRO) should follow SEO. We’ll talk about that more later on.
Keep reading for more detailed instructions for an effective ecommerce SEO strategy.
Ecommerce SEO Checklist: Best Practices for Your Ecommerce SEO Strategy
Let’s look at some of the best tips for ecommerce sites that are lacking in the SEO space. If you want people to find your products more easily, you need an ecommerce SEO strategy, and checking each item off your list will make your strategy more effective.
Use the Right Keywords
Yes, keywords still matter. You don’t want to overload your product titles and descriptions with these keywords, but they need to be present in the copy.
Mention your primary keyword in your product headline, description, meta description, image alternate attributes, and subheadlines. Sprinkle latent semantic index (LSI) keywords throughout. These are related keywords that help Google understand your page in context.
Analyze the Keyword Search Volume, CPC, and User Intent
Before you use a keyword, do some research on it. Know how often people search for it (keyword search volume), how competitive it is in the paid advertising space (cost-per-click, or CPC), and what people are looking for when they use that keyword.
Let’s break it down further.
Search volume tells you how much interest a particular keyword inspires in consumers. A high search volume indicates greater popularity, which means you’ll get more active searches for that keyword.
CPC tells you how much people pay per click when they buy advertising based on a specific keyword. A high CPC indicates increased competition. If your target keyword is extremely competitive, consider finding a long-tail alternative.
Finally, user intent describes what people want to find when they type a specific keyword into Google’s search bar. Let’s say, for instance, that someone types “shower” and hits Enter.
Does that person want information about shower installation, shower repair, baby showers, bridal showers, or something else entirely? If you can’t determine the user intent behind a keyword, add other words to the search string for clarity.
Conduct Competitor Research
If you have no clue where to start with on-site optimization for your ecommerce site, then your competitors are your best bet. Larger competitors, in particular, have probably already put in the legwork for optimizing their websites, and you can learn many of their secrets on their websites themselves.
Keywords are the thing you need to focus on. Particularly, you’ll want to analyze the keywords on their homepages as well as their top product pages.
How can you tell if a website is optimizing for a particular keyword? You can start by using the Moz browser extension to see the SEO title and description your competitors use in their title tags.
You can also use tools like SEMrush to see what keywords your competitors are ranking for on both organic and paid search.
Don’t stop your research with keywords. Check out your competitors’ landing pages too, so you can see how they use the specified keywords to optimize those pages.
Focus on Homepage SEO
The homepage is typically where most businesses focus their SEO budget and energy. While it is definitely one of the top pages of your website to optimize, it is by no means the only one you should focus on.
That said, you do want to optimize your homepage well. The key things you want to add and optimize are include the following.
Homepage Title Tag
The SEO title tag is one of the most important element of on-site search optimization. It should include your business name along with the main keyword phrase you are targeting. You should write this title tag in less than 70 characters and in a way that is appealing to search visitors, as they will see it in search results.
Homepage Meta Description
While this is not important as far as keyword rankings, the meta description for your homepage is a 160-character description of your business that will also show up in search beneath the title tag. Write it in a way that encourages people to want to visit your website.
The content on your homepage should help visitors learn more about your business and the products you have to offer in a clear and concise way. Avoid overloading visitors with too much information. Consider featuring your top few products on the homepage and your unique selling proposition.
Cluttered homepages can confuse visitors as well as search engines. For instances, maybe you sell products in many different categories. Google will struggle to identify what you sell and who you’re targeting with your products, so get specific about what your site offers.
Simplify Your Site Architecture
As you are adding products and categories to your store, remember that site architecture plays an important role in search optimization. Particularly, you want to have a distinct hierarchy of navigation, from your homepage to product categories to the products listed within them.
Search engine bots will discover your pages and products on your website based on a clear internal linking structure that is easy to follow — and not too deep.
The rule of thumb for search engines and visitors is to make sure people can reach everything within three clicks. From the homepage, they should only have to make a maximum of three clicks to get to any product on your website.
Internal links serve two main purposes:
- Boosting ecommerce SEO by showing how pages are related to one another
- Increasing time on site by encouraging visitors to further explore your site
Linking to related products or to information-rich blog articles can help improve ecommerce SEO and make your site more tempting for deep dives.
Optimize Product Pages
Product pages are the lifeblood of your business, so you will want to focus a lot of your energy on optimizing them. Many ecommerce store owners simply write a few lines of text about each product and throw up an image or video.
You need more information on your product pages so Google can find them. Here are the specific things you want to work on.
The name of your product is important. In most cases, it’s also used in the SEO title and URL of your product page. This is why you may want to consider adding a common search term or keyword phrase to your products.
For example, if you are selling T-shirts, be sure to include “T-shirt” or “tee” in the product name. That way, the keyword also ends up in the SEO title and URL.
As an added bonus, when people share your product on Facebook or Pinterest, that keyword will be in the title of the shared post.
Images are an important part of your product page. Stand in your customer’s shoes for a moment. Are you more likely to buy a product from a site that clearly depicts the product from as many angles as possible, from a site that has no image at all, or from one that is small and illegible?
Not only are images important for your customers, but they are important for search optimization.
To properly optimize your images for search, start with the filename. Don’t add images named IMG0010.jpg to your product pages. Instead, use the product name and main keyword, such as eastcoast-skinny-jeans.jpg.
If you have alternative views of your product, include keywords that people would use if they were searching for those images in search.
Also, when you add your images to your product page, include the product name and keyword in the ALT text for the image.
The result? Your images now have a chance of appearing in Google Image Search as shown in the image above, or in the main search results page as a part of the additional media showing.
Help your customer feel more confident about their purchases by also adding video to your product page. The video can be basic information about your product (like a commercial), a how-to video on ways to use the product to get results, or testimonials from people who have used the product.
Publishing videos offsite on networks like YouTube can be a great way to attract and educate potential customers about your products.
Educational DIY videos, for example, can show people how to create something amazing by incorporating your products. Once they get into the idea of working on that project, they’ll be more likely to buy your related products.
Reviews are another way to boost customer confidence in your product, so if you have a good product, be sure to allow them.
Bad reviews aren’t always a bad thing either. Think about it – if you have a higher priced item that has great reviews, and a lower priced item with so-so reviews, then people will be more likely to choose the higher priced item, resulting in greater sales for your business.
Do people ask questions about your products? Of course they do. Having product-specific FAQ content on your product pages is a key to conversions.
If customers have questions that you don’t answer, they’ll go somewhere else to find those answers — and likely buy from the source that answers the questions.
Having a general FAQ page on your website is also a good idea. Answering basic questions about your website’s security, shipping, and return policies can increase buyer confidence, leading to more sales.
Use Responsive Design
People do considerable shopping on mobile these days. Using a responsive design for your ecommerce website can not only lead to better user experience, but also improved search results. Google’s mobile-first index uses mobile friendliness as a ranking signal.
Reduce Page Load Speed
Page load speed is also a ranking signal, both for desktop and mobile. The faster your pages load, the better Google will rank you.
How do you decrease page load speed? Focus on subtracting as many unnecessary elements from your page as possible. For instance, a huge background image that’s mostly covered by a white body column might not be necessary. Similarly, remove any plugins or add-ons that don’t contribute to your ecommerce business’s bottom line.
Image Size and Dimension
The larger your images, the longer a browser takes to load them. If you reduce an image’s size from 1,000×1,000 pixels to 500×500 pixels, you’ve reduced its “weight” by half. You can also save your images as lower-quality JPG (JPEG)s with a program like Adobe Photoshop.
Just click “File” and “Save as…”
You’ll have the option to save your image as a JPG (JPEG) at a quality level between zero and 12.
Simply moving the arrow from a 12 to an eight can drastically reduce the file size. In this case, the image went from 125K to 82.4K.
Create Backlinks for Ecommerce SEO
Backlinks are another ranking signal Google uses to determine where your pages belong in the SERPs. The more backlinks you have from high-quality sites, the more authoritative your site becomes.
Building backlinks for ecommerce sites doesn’t have to be difficult. Guest posting on blogs related to your niche is one easy, white-hat way to build links. Simply email the owners of the blogs you’re interested in and offer them three or more ideas for potential guest posts.
Best Ecommerce SEO Tools
If you want your ecommerce SEO strategy to work, you need the right tools. The following are some of the most helpful websites for finding ways to improve your on-page and off-page SEO for greater visibility in the search engines.
I mentioned Ubersuggest briefly above. This is a highly beneficial tool for isolating the best keywords to target for your ecommerce site and for finding related keywords to help boost your rankings.
Simply type in a keyword related to your product. The tool will scrape various sources on the web for information about related keywords, CPC, search volume, and more.
Use Ahrefs to optimize and track your ecommerce SEO strategy. It’s great for finding backlinks to your site as well as to your competitors’ sites. If someone has linked to your competitor, you might be able to snag a link to your own site by emailing that person and establishing a rapport. Offer to link to his or her site, then suggest one of your high-quality posts that they’re audience might be interested in.
ScreamingFrog is great for finding problems on your site, such as broken links, missing meta descriptions, and duplicate content. When you identify those problems, create redirects or add missing content so you don’t get penalized in the search engines. The free version offers plenty of useful tools, but if you have more than 500 URL extensions, you might want to upgrade to premium.
MOZ is the ideal tool when you want to track and find keywords, find link-building opportunities, and analyze competitors’ page metrics. There are free and paid versions, so you can decide how much power you need to fuel your ecommerce SEO campaign.
Why You Should Combine SEO With CRO
I briefly touched on CRO above, but what do conversion rates have to do with SEO? The answer is that they’re two stages a consumer must go through to purchase your ecommerce products.
If people can’t find your site (SEO), they can’t convert on your offers. Similarly, if you haven’t optimized for conversions, all the visitors in the world won’t bring you sales.
Combining SEO with CRO gives you a powerful set of strategies to help you drive conversions and generate sales. Ecommerce has become increasingly competitive, so you need ways to get more people to your site and through the sales funnel.
Start by analyzing your site carefully with heatmap, scrollmap and confetti reports. View how people engage with your site so you can optimize each page for conversions. As long as you’ve optimized for SEO as well, you can generate consistent traffic and convert a higher percentage of them.
Many ecommerce business owners want to jump straight to increasing conversions. That’s the right mindset, but you’re a step ahead.
You have to get people to your site before you can convert them on your offers. Beginning with ecommerce SEO sets you up for success.
Let’s take a look at our checklist for ecommerce SEO:
- Pick the right keywords
- Conduct competitor research
- Focus on homepage SEO
- Simplify your site architecture
- Optimize product pages
- Use responsive design
- Reduce page load speed
- Create backlinks
If you follow those steps, your ecommerce site will rank better in the search engines and generate more prospects for your CRO efforts.
SEO for Fashion E-commerce in India: 10 Tips to Drive More Traffic
Do you want a miracle that will help you to drive more people to buy from your business?
You must be thinking, that does a miracle of this kind exist? Well, the answer to your question is yes!
SEO for fashion e-commerce is the best miracle that you are looking for. When you own an e-commerce store, the first and foremost thing you want to know is how to reach your target audience. And how this SEO helps you to do so.
It helps you to reach your target audience, ranks you on the top in organic search. However, you also know that people, first, go on Google and search for things and then proceed further to buy them.
Statistics show that now customers have started relying more on online purchases, and by the year 2040, the percentage will reach 95%. But, four years earlier, the sales for e-commerce were around $2.4 trillion, which will increase to $4.5 trillion by the end of this year.
E-commerce SEO best practices are said to be the perfect answer to all your worries. Through this search engine optimization (SEO) you can develop your fashion e-commerce business online.
Now, when you have all the reasons to believe in the online growth of your e-commerce site, let’s see how you can do it.
SEO Tips for Fashion E-Commerce to Drive More Traffic
1. Create a User-Friendly and Structured Website
This is the most crucial component when it comes to applying SEO for fashion e-commerce on the website. Make your website user-friendly, so that the customers face no issues while buying anything. When your website is user-friendly and well-structured then it will keep the buyers engaged and it will be easy for them to buy things they want. Below are some points to remember-
a. Speed Optimized Site
Users don’t prefer slow-loading sites. The website should be speed optimized and have the capability to load web pages quickly. You can check and optimize the speed of the site by using different tools like Page Speed Insights.
b. Fashionable/Stylish Look and Feel
Design your website with vibrant colors and attractive fonts. A dull website doesn’t have the power to grab a customer’s attention, cannot engage its users for a long time and, consequently, their customers lose their interest in buying from the website.
c. Proper Page Experience is a Must
Make your page viewing experience easy to browse. This will increase the chances to attract a customer, he/she may buy from your website. There are several metrics where Google can judge your website’s page speed. Those metrics are called core web vitals, as you can see in the below example. This data is from the page speed insight tool, which shows FCP, LCP, FID, and CLS including lab data of your website.
d. Add Appropriate Call-to-Action
Call-to-Action buttons should be highlighted on your webpage so that users don’t have to search for them and can take quick actions.
e. Choose the Proper Website Color Theme
Our mind remembers more things visually, when we choose a proper website color theme, the users tend to remember and can come back for buying more products.
2. Optimize Product Pages With Relevant Keywords to Drive More Traffic
To drive more traffic through SEO for fashion e-commerce, you need to invest your time in finding the right keywords. In simple language, keywords are power bases that determine where your website is placed in an organic search. Whereas, less appropriate keywords distract a lot of your audience.
Practice keyword research, prefer using long-tail keywords (keywords with more than 4 words) as they have less competition and show what exactly the buyer wants. Lastly and most importantly, search for keywords that are trending. Fashion is a sector that is not stable and trends keep changing. Put trendy keywords in your content to ensure driving the right audience to your website.
3. Keep Your Products into Categories
Now we know the importance and implementation of keywords, the next tip is to avoid misapprehending these keywords. When the same keywords are used for different pages of your website, the websites tend to compete with themselves instead of others during ranking. Now, to avoid this, you can simply divide your products into various categories.
For example: In the image given below, all the categories will fall into the keyword ‘dresses for girls’, which will compete among themselves during Google ranking. Once divided into the categories, the keyword misapprehend is avoided, and the ranking of the website will improve.
4. Seamless Navigation of the Site
Another important component of SEO for e-commerce is a smooth and seamless website navigation process. When users come to your site, they wish to find their desired products by easy navigating through the website. And when the navigation is poor, they tend to drop the idea of buying from your site.
In this example from Faballey, you can see how their navigation is designed systematically. Buyers can go for any category they want to buy from conveniently. Even the discounts and products on sale are placed clearly. This also enhances the user experience and hence increases the chances of their buying from the site.
5. Starting a Fashion Blog to Drive Great Results
A great step to incorporate SEO for fashion e-commerce on your website is through blogging. People usually search for fashion tips and trends on Google. Through regular blogging, you can attract the audience to your website and keep them engaged through the information. In this way, you are taking them to your website and in a way marketing your products with the information and increasing the chances of making their purchase.
6. Use Analytics or Heat Map Tools to Analyze Customer’s Online Behavior
When you implement an e-commerce SEO strategy, you also need to see if they are working for your website or not. Yes, increased sales are one way to measure it, but all the factors do not come under it. And, however, high your sales are, there is always room for improvement.
How to track the user activity on your website? Well, there are analytics and heat tools available to give all the data in detail to see places that you can improve.
For example, Analytics for CTA links can be tracked through UTM trackers to the links. Other than this, heat map tools, like HotJar generate heat maps to show the no. of clicks on different sections of your webpage. When you have this information you can use it to improve the website accordingly.
7. Do Not Keep Any Web Page Isolated
When you create a website, it does not eventually come as a search result. This might be because something is missing and search engine spiders are not able to take them to a visible stage of the search. Hence, if you have isolated web pages on your website, they might be restricting spiders to move further and make the page visible as a search result.
The web pages should be linked together to get the spiders to move freely and make the website visible in the search engine. Make sure you double-check all the things and conduct an E-commerce SEO audit of your site.
8. Keep Making Backlinks from High-Authority Fashion Websites
The ranking of your website also depends on the strength of the inbound links. The inbound links through relevant web pages affect your ranking and take it upwards in the search result. For this, you would need backlinks from your industry-related website. Getting ranking through these backlinks is a bit trickier but surely gives results.
You can approach fashion bloggers and be a guest author, organize events, interview personalities from the fashion industry. This will give you a backlink and through which more links can follow.
9. High-Quality Visuals to Increase More Interaction
Fashion e-commerce depends on the visual representation of its product. When you put in high-quality visuals which can also be dynamic, users take your product to be more believable and can make a purchase. The visuals should be detailed and of high dimension to give a good visual experience to the user. SEO for fashion brands crucially depends on this factor to drive more traffic.
For example: In this link, you can see the quality of the visuals product. Even the material of cloth can be predicted just through the pictures. Also, they are from different angles and views to give a detailed picture to the user.
10. Ensure That Your Site is Mobile-Friendly
When everything today can be done on mobile phones easily, even online purchases are being preferred through mobile phones. A Ready Cloud report stated 67% of users prefer a mobile website to make online purchases. Hence, e-commerce SEO best practices make your website more mobile-friendly. This optimization also ranks your website through Google mobile-first indexing. There is a tool called mobile-friendly test by Google, check out this tool to know more about your site’s mobile performance.
In today’s digital era, online purchases are a lot preferred. Hence, owning fashion e-commerce with good products cannot bring sales unless you can reach your target audience. SEO for clothing brands can help in reaching your target audience and upgrade your ranking in search engines. The tips above will help you to optimize your websites and increase your sales. If you are looking for the best SEO E-commerce agencies, then contact Olbuz. We are a team of complete digital marketing that provides the best quality digital marketing services for all your SEO needs.
SEO Tips for Fashion eCommerce Websites in India | Fashion Brands SEO
The fashion industry is one of the most competitive industries in the world. The competition between fashion brands and retailers has never been so fierce, with many companies fighting to get their products seen by potential customers online. This means that it’s essential for your eCommerce website to be optimized for search engines such as Google or Bing. In this article, you will find helpful information on how to twitch your eCommerce SEO strategy to put your eCommerce business above your competition. Follow along to learn more about SEO for fashion eCommerce websites.
Why Is SEO Crucial for Fashion eCommerce Websites?
Search engine optimization is the process of improving your website’s visibility in search engines. It involves a lot more than just adding keywords to your website, and it can be pretty complex if you don’t know how to do it. But with some basic knowledge about how Google works, as well as an understanding of how people use search engines, you’ll soon see results from this simple but effective technique.
SEO is crucial for fashion eCommerce sites because it will change the way you sell online. Implementing a rock-solid search engine optimization strategy can increase your conversion rate, boost search rankings, and increase organic visibility. The fashion sector should focus on this aspect as 44% of people start their online shopping journey with a Google search query. Furthermore, eCommerce online stores should be optimized for organic search as 23.6% of eCommerce orders are directly tied to organic traffic.
A compelling digital marketing strategy is highly effective in positioning fashion eCommerce stores. We highly recommend business owners focus on SEO and online marketing activities to reach their target audiences. In the fashion sector, numerous brands offer the same type of products and have the same target audience. Because of this aspect, it is hard to stand out from the crowd. Here is where search engine optimization and online marketing techniques come into play. In the following chapters, we will discuss these elements and actions to help you overcome your competition.
What Are the Elements of Positioning Your Fashion Ecommerce Website and Increase Search Rankings?
The right positioning of your online fashion store is essential not only for search engines but for increasing your online sales.
- In today’s market, customers want to resonate with the brand’s ethics and principles. This is why you should have a clear and attractive value proposition where you underline the main characteristics of your brand and what you stand for.
- We strongly recommend creating a fashion blog for your online store to increase traffic. More than that, the blog content can support your product pages, and you can create articles based on search intent. High-quality content will improve your SEO rankings and enhance your website’s authority. Read more about the importance of eCommerce blog strategy in today’s market.
- Be active on social networks. Engaging with your customers on social platforms improves user experience, better position your brand, and increase customer’s trust in your company. Also, it would help if you considered paid social media advertising campaigns to reach wider audiences.
- Excellent and well-instructed customer service in your virtual store is a nice thing to have. You can implement a chatbot to facilitate communication with your customers.
- Other elements that contribute to increasing trust and create customer loyalty are loyalty programs, email marketing, newsletters, post-sale tracking and reviews. Keep in mind that the sale process is not over after a user places an order and receives the goods. It is important to engage with your buyers after receiving their packages, ask them for feedback, and leave product reviews.
7 SEO Tips for Fashion eCommerce Websites
If you want to create a fashion brand that stands out from the crowd, has an impact on your target customers and will increase your sales, we have 7 SEO tips for you that will help you reach your goals.
1. Make sure your website is user-friendly
A user-friendly eCommerce website is a must to keep visitors engaged and boost sales. When users spend more time on your website, Google receives positive signals and recognizes your site as relevant and helpful to visitors. The outcome of these signals is a better rank on the search results page that will drive more traffic to your pages. If you want people to stay on your site and browse through your fashion products, you should consider optimizing several SEO components such as:
- Page speed – is a significant ranking factor. Having a fast loading website will boost user engagement. A fast loading website will give the customer the advantage of browsing through thousands of products without any hiccups. We recommend using Google’s PageSpeed Insights tool to check the current state of your website and get their suggestions on how to improve it.
- Easy to shop product pages – when your product pages are easy to shop and navigate, your target customers will spend more time on your website and are more likely to buy from you. As user experience is another major ranking factor, the happier your customers, the more chances you have for a higher position in the search results. We strongly recommend you add filters such as price range, colour, size, etc. This way, you will give your audience the chance to find exactly what they are looking for faster and easier.
- Make sure your call to action (CTA) buttons are clear and visible – they are a vital part of the user experience. When a customer wants to add a product to their cart, add it to their wishlist or even learn more about your fashion brand, it is crucial to find the CTA that matches their intentions and guides them to their next steps.
- Pay attention to your website’s fonts – we strongly advise you to make sure that your audience can easily read every piece of content you have on your website. If they cannot read the product description or specifications, they will not buy from you. A clear font is essential to a seamless user experience because it facilitates understanding your website’s information and will lead your customers closer to conversion.
- Optimize your shopping cart and checkout process – keep in mind that almost 20% of users will abandon their cart if the checkout process is too complicated. We recommend implementing one-page checkout and don’t ask for unnecessary information, as you will risk losing leads and increase your cart abandonment rates. Monitor your online clothing store checkout experience to make sure that you are offering a seamless process that encourages users to convert. You can use Google Analytics to do that.
2. Drive organic traffic by optimizing relevant keywords
The next step we recommend focusing on for your online clothing store is choosing relevant keywords and optimizing them. Keywords play a central role in deciding what product pages appear in the SERP (search engine results page). If you do not use the right keywords on your pages, you will lose valuable organic traffic for your online business. We advise you to conduct keyword research using online tools such as Ubbersuggest or Keywordsheeter. Take a look at the People Also Ask box and Related searches on Google’s SERP. By doing so, you will get more keyword ideas of what target keywords people are using when typing their queries. We also recommend focusing on long-tail keywords as they are more specific and define users’ commercial intent. When you find the relevant keywords, including a short-tail keyword, make sure you integrate them into your meta title and meta description. This information is the first thing your online audience sees when they discover your fashion eCommerce website. On-page SEO is crucial for a high keyword ranking.
3. Help visitors find your products with easy-to-use navigation
A meaningful component of your fashion eCommerce website is your website architecture and navigation. When your audience comes to your website, they should easily find your product categories and products. When the website navigation is complex, and your website architecture is disorganized, you risk losing customers. We strongly recommend you build an easy-to-use and straightforward navigation. Pairing your products into categories by gender, including promotions and new arrivals, will show users that you put effort into making their experience better. Your eCommerce category content should also be organized. This setup makes it easier for your visitors to find your products. We advise you to make your navigation visible and place it in a commonplace (towards the top of your page).
4. Set up a fashion blog
When we talk about a fashion eCommerce website, one of the most important assets is a blog. Creating a strategy for an eCommerce blog will help you drive relevant and valuable traffic to your page and boost your SEO ranking. Users are continuously in search of information about the latest fashion trends and fashion tips. By presenting this information to your target customers, you will keep them on your website longer, decrease your bounce rate and influence them to browse on your website. To put the base of a blog, you have to research topics and ideas you want to write about and are of interest to your target audience. We strongly encourage you to take advantage of content marketing and post regularly. Keep your blog content fresh, use internal links, promote your products, etc.
5. Keep your customers engaged by using high-quality visuals
A fashion eCommerce website must include eye-candy visuals to showcase the products. Images and videos are fundamental to online clothing stores because they keep customers engaged and put your products in an attractive light, encouraging direct sales. We do not encourage the use of stock photos! The photos you use should present the reality. Keep in mind that image file size can slow down your website. We recommend image optimization to keep your website at a fast loading speed. Use image compression tools such as TinyPNG that reduces the image file sizes while maintaining their quality.
6. Ensure that your website is mobile-friendly
Having a mobile-friendly website is a necessity nowadays. 76% of internet users shop on smartphones. More than that, Google has a mobile-first indexing policy, which makes having a mobile website a key factor for a high ranking in the SERP. We recommend using the Google Mobile-Friendly Test tool to check how your website looks on mobile devices. As a business owner, you have to make sure that your online store works properly on every device to avoid missing clients. If your website is not mobile-friendly yet, you can optimize it by implementing responsive design, dynamic serving or dedicated mobile sites.
7. Keep your website up to date
We have noticed that many business owners think that website maintenance is not necessary after their online business is live. We are afraid that’s not right, and maintenance is absolutely crucial to keep security data breaches away. An eCommerce website deals with sensitive client information, including credit card details. You should be aware of the most common website vulnerabilities and make sure you cover the security activities to avoid them. What we recommend is to schedule your eCommerce updates and maintenance work. Your product catalogue should vary, and you can also create new blog posts for your new collections with high-quality pictures. If you don’t keep your website up to date, Google can classify it as abandoned and stop ranking it.
Our Advice – What You Should Avoid?
Fashion eCommerce websites are more intricate than simple blogs or a seven pages presentation company website. It would be best if you understood that having lots of product pages constantly on and off the site will raise a series of SEO issues, making website optimization more difficult. We have made a list of the most common SEO errors of a fashion eCommerce online store that you should avoid:
- The absence of product descriptions is a common error in online fashion stores. Thinking that the pictures are enough and the text description of a product does not matter will take away the chance of your product page being in the top 10 of a search engine query. Search engines cannot see the images. This is why having a product description is necessary. The more unique your content is, the better for your SEO efforts. We recommend you to write quality descriptive content that encourages your customers to buy; Keep your copy original and do not take content from other websites because search engines will penalize you for it.
- Using the same product description from your manufacturers is a guarantee that your website will be banned from search engines. Keep in mind that these descriptions are distributed to a large number of online stores and many of them keep the original text. This leads to a high number of website pages with duplicate content or scraped content. More than that, the original text might not even be written in a correct way or a way that encourages customers to buy.
- Not having product reviews option. You should know that 70% of customers are looking for reviews before making a purchase. If your website does not have any reviews, you might lose a high percentage of target customers. Another thing we want to point out here is that review pages can reach the first positions in the SERP easier than selling pages.
- Not optimizing your product pages based on user demand will lead to missing out on appearing in the top positions of the search results pages. We strongly advise you to take into consideration the user demand. Search for the keywords that your audience is typing into the search queries and include them in your headlines, title tags, page title and product description. Use brand names in your title tags and H1 headings, make sure you add the right details on your image alt tag field, do not abuse keywords and avoid keyword stuffing.
- To reuse titles tags and meta descriptions. You might sell multiple items from the same brand, putting you in a position to repeat the same keywords. Search engines can identify this occurrence. Therefore, we recommend creating keyword phrases for each product and keep your meta descriptions and title tags as unique as possible.
- Using random URLs. Avoid using product IDs on your URLs and try creating keyword-friendly URLs because it is easier for users to understand where they are on your website. You can include a relevant keyword for the product page in the URL.
When we talk about fashion eCommerce, one of the most crucial factors is to know your audience and its behaviour. Our approach in this step is to conduct a thorough target market and competition research. Based on the findings, we will create a detailed buyer persona representing a large percentage of the target audience. For our fashion eCommerce client, we have implemented custom development solutions and complete digital marketing services.
With a rock-solid SEO strategy, we increased the organic traffic by 58% in the first month and by 79% in the second month. More than that, in the first month, our client sold more than 328 products. Read all about our approach and results in this eCommerce fashion case study.
Having a fashion eCommerce website is not easy. We are here to help you with anything you might need. You can count on us to help your business grow healthily and constantly. Contact us today, and let’s start making the changes that your website so much needs.
Why is SEO for eCommerce different from SEO for other websites?
Because eCommerce is different, more complex, and the competition is brutal. It is a client-oriented business, not content-focused.
What is the core element of SEO for eCommerce?
In our opinion, the core of SEO for eCommerce is understanding your audience and its behaviour.
If I start writing a fashion blog, how fast can I see results?
Depends. Usually, it takes from 3 to 6 months, but it can go up to one year. Just have patience.
Who can help me build a rock-solid fashion SEO strategy?
You should consider hiring an SEO expert or a digital agency with proven experience in this field.
SEO for Fashion Ecommerce in India: Tips on SEO for Fashion Brands or Fashion Ecommerce SEO
Do you want more people to find your fashion brand online?
If so, search engine optimization (SEO) for fashion ecommerce is what you need to help more leads connect with your brand. SEO will help your beautifully-designed clothing appear in front of fashion lovers who want to buy your products.
On this page, we’ll provide you with six tips for getting started with SEO for online clothing stores. Keep reading to learn more, and if you want to stay up to date on the latest marketing tips and trends, subscribe to our weekly newsletter!
1. Build a user-friendly website to boost engagement
When you implement SEO for fashion ecommerce, you’ll find that one of the most important components is your website. If you don’t have a user-friendly website, people won’t stay on your site and browse your fashion products.
A user-friendly website keeps leads engaged because it makes it easy for users to browse your site and find what they need. If users spend more time on your site, it sends a positive signal to Google that your site is relevant and helpful for users. As a result, you’ll rank better in search results and continually drive more traffic to your page.
So, how do you create a user-friendly website?
Make sure your site loads quickly
Users don’t want to wait for slow-loading pages — they want to access your clothes quickly. To ensure your site loads quickly enough, use Google PageSpeed Insights to see how quickly your site currently loads and use their suggestions to make improvements. You could also use a page speed SEO checker.
You can also invest in page speed services if you don’t have experience with optimizing the backend of your site.
Create product pages that are easy to shop
If you make your product pages easy to browse and shop, your audience will spend more time on your site and will be more likely to buy. The brand Old Navy is an excellent example of how you can provide a better shopping experience on your product pages.
Old Navy makes it easy for shoppers to browse color and pattern options available for a specific type of product, as well as the availability of sizes for each. Additionally, since these products range in price, they separate them so users can quickly see how much each shirt costs.
This product page is an example of how you can make it easy for your audience to browse your products and find what they want.
Add calls to action (CTAs) that stand out
Your CTA buttons are an essential part of the user experience. Whether someone wants to learn more about your fashion brand or add your product to their cart, it’s vital that they can easily find CTA buttons to guide them to the next step.
In this example, you can see that the pink CTA button pops off the page and stands out to shoppers. If someone wanted to add this to their cart, they could do it easily. CTAs that stand out on the page provide a better user experience for your audience.
Choose font carefully
When you create your product pages, you want to ensure that your audience can easily read the content on your page. If your audience can’t read the details of your product, they’re not likely to buy your product.
Having a clear font is critical to the user experience because it enables your audience to learn about your product, which nudges them closer to conversion.
These are just a few ways you can improve the user experience on your site, so your site performs better in the search results.
Bonus tip for SEO for fashion ecommerce: Don’t forget to optimize your shopping cart! If your audience struggles to check out or you ask for too much information, you risk leads bouncing from your page and abandoning their cart. Monitor your checkout experience to ensure you’re providing a positive experience that encourages leads to convert!
2. Optimize for relevant keywords to drive more traffic
Next on our list of tips on SEO for online clothing stores involves choosing keywords. Keywords play a fundamental role in determining where your products appear in search results. If you aren’t integrating the right keywords into your page, you’ll miss out on valuable traffic for your business.
To find relevant keywords for your product listings, you’ll need to conduct keyword research. Keyword research enables you to find relevant terms for your product pages. You can use keyword research tools, like KeywordsFX, to help you find these relevant terms.
When you conduct keyword research, focus on long-tail keywords. Long-tail keywords are keywords that contain three or more words. These keywords are more specific, so they attract leads looking for your products.
So, for example, a keyword like “women’s black ankle boots,” will drive more relevant traffic than someone who searches “boots.” With a keyword like “boots,” it’s difficult to know what the person wants to find. A specific keyword like “women’s black ankle boots,” gives you exact details about what a person wants.
To help you do SEO for fashion brands right, focus on specific, long-tail keywords for your product pages to ensure you’re driving the right leads to your page.
Bonus tip for SEO for fashion ecommerce: When you find relevant keywords, integrate them into your title tag and meta description. This information is the first thing your audience sees when they discover your site, so it’s important to integrate your keywords into these elements to show your page is relevant.
3. Create easy-to-use navigation to help leads find products
A critical component of your website is your navigation. When users visit your site, they want to be able to browse your products easily. If your navigation is difficult to use or disorganized, you risk losing site visitors to a competitor.
To get the most out of SEO for online clothing stores, focus on building easy-to-use, straightforward navigation.
In this example from Aeropostle, their navigation is laid out clearly into categories. You can shop by girls or guys clothes, as well as by new arrivals or clearance.
You’ll also want to organize your content under each category. Here’s an example from Charlotte Russe.
As you hover over each category, you can see the products are laid out into categories to help the shopper find products faster. For their dresses, you can shop by fit or by occasion and their jeans are sorted by fit and style. This setup makes it easy for shoppers to find products.
Bonus tip for SEO for fashion ecommerce: Place your navigation where your audience will see it! Some companies try to make their site unique by placing their navigation in an unusual place, but it can cause leads to leave your site if they can’t find the navigation. Typically, you’ll want to keep your navigation towards the top so users can find it easily.
4. Start a fashion blog to drive organic traffic
One of the most significant assets of SEO for fashion ecommerce is blogging. Blogging helps you drive valuable traffic to your page and boost your SEO ranking in the search results.
People continually search for information about the latest trends and fashion tips. By providing that information for your audience, you keep them on your page longer and get them to browse on your site.
So, how can you start a fashion blog?
To start blogging, you need to come up with topics or ideas that you want to cover. You’ll want to think about common questions your shoppers ask and popular topics around fashion. Once you have a few topics, you can plug them into Google to see what others write about that topic.
Additionally, you can use Google’s “People Also Ask” section to see what related questions people ask.
With all this information, you can create blog posts that provide your audience with valuable information about topics of interest. Creating blog posts about industry-related topics will help you drive qualified leads for your business.
Bonus tip for SEO for fashion ecommerce: Post content often — if you want to get the full experience from your blog, you need to frequently create content. When you blog often, it keeps your blog fresh, offers more content for your audience to browse, and enables you to reach leads who search for different topics.
5. Use high-quality visuals to keep leads engaged
As a fashion ecommerce company, you rely on visuals to help you showcase your products to your audience. Visuals are fundamental to SEO for online clothing stores because they keep leads engaged on your page.
You can use photos or videos to showcase your products to your audience. It helps your audience get insight into your products, while also increasing their time spent browsing your product.
These visuals are critical to increasing dwell time on your page. If you provide high-quality and engaging visuals, like the example from Old Navy above, you’ll keep your audience’s interest in your products.
Bonus tip for SEO for fashion ecommerce: Ensure your visuals don’t slow down your site! Photos and videos can slow down your site because they have large file sizes. For photos, you can use an image compression tool, like Kraken, to ensure it doesn’t slow down your site — videos will require hosting on an external site, like YouTube or Wistia, to keep from slowing your site down.
6. Make sure your site works on mobile
The last tip for SEO for fashion ecommerce is to make sure your site works on mobile. Considering 76% of consumers shop on smartphones, you must have a mobile-friendly site.
Additionally, since Google moved to mobile-first indexing, having a site that works great on mobile is critical to your SEO and ranking highly in the search results.
You can use Google’s Mobile-Friendly Test to see if your site looks good on these devices.
If your site isn’t mobile-friendly, you can optimize it by integrating responsive design. Responsive design allows your site to adapt to whatever device a user uses. Your site will adjust to fit the screen properly, so users have a seamless experience.
Bonus tip for SEO for fashion ecommerce: Adding mobile-friendly elements can help add to a positive user experience. These elements include hamburger menus, thumb-friendly scrolling, and CTAs scaled, so users can easily click on them.
Get started with SEO for fashion ecommerce today
SEO for online clothing stores will help you boost traffic to your website and drive more qualified leads for your business. If you aren’t sure how to get started, our team at WebFX is here to help.
We have over a decade of experience in running SEO campaigns that drive results. In the past five years, we’ve driven over $3 billion in sales and over 7.8 million leads for our clients. As a top-rated SEO agency, you can count on us to help your business thrive online.