8 Best SEO techniques a Traffic-Generating, Rank-Boosting SEO Strategy in India
- The importance of SEO
- What every SEO strategy must have
- Keyword targeting
- Technical SEO
- SEO metrics
- Why is organic traffic and SEO important?
- 8 tips to build an effective SEO strategy
- Write for humans first and search engines second
- Use targeted keywords in all the right places
- Focus on user experience (UX)
- Focus on building relevant links
- Format content for Featured Snippets
- Remove anything that slows down your website
- Pay attention to Google algorithm updates
- Improve existing content & add missing subtopics
- Lock in SEO success
Most of you will have heard the term SEO thrown around in relation to digital marketing, online businesses, or internet circles in general. Regardless, you’d be surprised how many people simply remember those three letters but never really understand what they mean.
If that’s you, we’ve got you covered, and if this is your first time coming across the phrase, then you’re in luck. In this post, you’re going to learn everything you need to know in order to carry out an effective SEO (search engine optimization) strategy. We’re going to cover:
- What SEO is and why it’s more important than ever.
- The basics of an SEO strategy (keywords, meta data, and link-building, technical components).
- Eight specific tactics that will set you up for SEO success based on SEO trends.
The importance of SEO in 2022
According to Safari Digital, approximately 61% of marketers believe that SEO is the key to online success, which is why modern businesses allocate an average of 41% of their marketing budget to it. In short, taking the time to outline a proper SEO strategy can revolutionize not just your online traffic but your business as a whole.
Given the way the world is right now, internet use is as high as it’s ever been. The pandemic has us doing more online shopping, streaming even more movies and television than usual, and attending enough Zoom meetings for a lifetime. SEO has been crucial for so many organizations throughout 2020 and we expect 2021 to be much of the same. So, as we approach the New Year, how can you create an SEO strategy that moves with the times? Well, let’s start with the basics.
What every SEO strategy must have
SEO is essentially the practice of using certain qualitative content principles and technical improvements to improve your online traffic and rankings on SERPs (search engine results pages). Quantity plays a big part too. Writing more content, using more links, and using a wider variety of keywords is a great way to rank higher over time—this is called ‘scaling’ and it’s pretty much what it sounds like.
So, there are a few things we’ve chucked in there. Before we get too far ahead of ourselves, let’s rattle off the main tools you’ll be using to start building your 2021 SEO strategy:
1. Keyword targeting
Keywords are phrases that are commonly searched for on Google, Bing, etc. and they are a crucial part of determining your website’s rankings. Use the right amount of keywords in the right places and in time you’ll see your pages climb up the leaderboards.
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Keyword strategy has changed a lot over the years, it used to just be stuff as many in there as possible, but lots of content then became spammy and sites were ultimately penalized by Google’s algorithms. These days, you need to do your keyword research, use a wide variety of keywords, and fit them in naturally. Google gets smarter by the day, so they’ll make you work for it.
For more help with keywords, check out:
- How to Rank for a Keyword in 10 Steps
- The 18 Best Keyword Research Tools for Every Need
- How to Find Long-Tail Keywords
You can think of metadata almost as your shop window. Your meta title and meta description are the first things a user sees in the SERP which influences whether or not they click.
Also, Google uses what are known as ‘crawlers’ (imagine tiny robot spiders), to scan through websites and collect information that matches search queries. By including keywords in your meta data (including image tags and heading tags) Google can more quickly understand the relevance of your page.
As we move into the more technical side of things, another crucial factor in SEO performance is acquiring backlinks. This is when another website links to yours in an article or blog post. Not only does this help you gain what is known as domain authority, but it also directly improves the chances of people clicking through to your website if it appears on other reliable domains.
You can earn organic links by simply writing engaging content: the better your work and the more closely you match with a person’s search intent, the more likely others in your industry are to reference your site. This overarching process is known as link-building and while you can simply reach out to other sites to trade links—quid pro quo—there a plenty of other activities that can help speed up this process:
- Guest blogging.
- Answering questions on sites like Quora.
- Creating shareable content such as videos and infographics.
- Using industry contacts and sharing on social (e.g. LinkedIn).
4. Technical SEO
Carrying on from that, there are various other technical issues in the back end of your site that once addressed, can make a huge difference in your overall SEO results. At the end of the day, if your website’s UX isn’t smooth and accessible, it’s going to be hard for any visitor to do anything significant on your website. For context, over 50% of all online traffic is mobile, so when it comes to things like UX, the technical stuff matters.
Whether it’s ensuring site speeds are quick, removing ‘toxic’ backlinks (links to websites that are deemed irrelevant or untrustworthy etc.), or creating a clear XML sitemap with a clean URL structure, all of these technical SEO tips can be huge when it comes to securing those higher rankings. You don’t want anything to get in the way of SEO doing its job, which is allowing for people to find your website organically.
Are you making SEO mistakes?
5. SEO metrics
You can’t do effective SEO if you don’t know what “effective” means! You’ll need to have a thorough understanding of SEO metrics in order to measure, analyze, and improve your SEO strategy.
Why is organic traffic and SEO important?
If you’re looking for longevity and cost-effectiveness when it comes to your digital marketing, organic search strategies driven by SEO can’t be beaten. Not only is SEO cheaper than paid advertising but its effects are longer lasting. While PPC campaigns need to be renewed and bidding costs fluctuate, SEO tracking tools use organic data to compile lists of keywords and continue to throw up more content ideas the deeper you dig.
Admittedly, SEO can feel like a slow burn at first. Nevertheless, you can start to see serious upturns in your overall traffic and rankings after a few months. Furthermore, the longer you stay at it, the more backlinks and site authority you build, meaning you can go for even bigger and better keywords, and so on and so forth.
Even starting at the other end of the spectrum—targeting long-tail keywords and more detailed variants—especially when it comes to content and specific sub-topics, is an excellent way for SMBs to see results early and build a platform towards momentum. Over a third of Google’s total search queries feature four or more words (i.e. long-tail keywords). Not only are these keywords less competitive and therefore easier to rank for, but they can also still drive plenty of cumulative traffic organically.
8 tips to build an effective SEO strategy in 2022
It isn’t always about trying to go for the most popular search terms and expecting to be able to compete with the big fish right out of the gate. It’s about knowing your audience and trying to provide the content, information, and overall service they want/need. With that in mind, here are eight SEO tips that are just as effective now in 2021 as they have always been.
You may also be interested in our epic website audit checklist (with a six-tab Google Sheet) to help you out with your strategy.
1. Write for humans first and search engines second
As mentioned already, the Google algorithm gets smarter by the day and using constant human input, continues to better align with our thinking. That being said, there is no clever loophole or magic formula to outwit a search engine, so don’t bother trying. Write for humans first and search engines second.
Ultimately, your priority should always be to provide your audience with what they are looking for, and that only comes through writing engaging and fundamentally naturalistic content. Anyone can spot a keyword that’s been shoehorned in and stuffing is even more blatant, so fit them in where it makes sense and allow driving keywords to elevate your already informative and valuable content.
2. Use targeted keywords in all the right places
Whilst the motivation should always be humans first, search engines second, the bedrock of this whole process is keywords. Not only do they get to the heart of what visitors and Google are looking for by isolating common search terms, but SEO also drives 1000%+ more traffic than organic social media, which itself dominates over half of all online traffic. So, if keywords are at the heart of SEO, they should be at the heart of everything you do, too.
However, once again, it isn’t about just chucking them in left, right, and center. It all starts with keyword research. Use SEO tools like Google Ads, Ahrefs and even simple on-site search bars to identify broad search intent and your “seed” keywords. Then dig deeper to find more long-tail variants, study competitors to find keyword gaps, and don’t forget to include them in your metadata as well as the anchor text for your links. Lastly, remember not to keyword stuff. Fit them in naturally so as not to disrupt the readability of your copy.
3. Focus on user experience (UX)
There is nothing worse than having to navigate a site that you can barely use. In fact, after more than a few seconds of frustration, most people don’t bother and Google will struggle to make the best out of it too. Things like dead links, error pages, and messy site structures will all impact what people take away from your website.
Not only do users value a good experience and easy navigation, but this seamlessness also helps Google’s crawlers scan your content and determine your SERP rankings. Use headings and short, easy to read paragraphs, tidy up your sub-folders, and optimize for mobile. All of these things will help to reduce your bounce rate, improve your rankings, and generate better conversion overall.
And now that Core Web Vitals have become a ranking factor via the page experience update, you should be optimizing page speed more than ever.
4. Focus on building relevant links
As mentioned, another key aspect in building domain reputation/site authority is link-building. We’ve already touched upon why outbound/external links are important: you not only enhance the information you are providing but you can receive reciprocal backlinks through outreach, etc.
Furthermore, links are a key ranking factor. Bots/crawlers discover content by following links through to subsequent pages and judging how relevant they are to a search query. This goes for internal linking as well, so don’t be afraid to link to other useful pages on your site where necessary and where it feels natural. 51% of marketers notice an impact after one to three months of implementing a link-building strategy.
We talk a lot about link building in our 10-step SEO audit—check it out.
5. Format content for Featured Snippets
Featured snippets pretty much rule SERPs these days. It’s likely that you’re familiar with them even if you haven’t heard the term before. They are the highlighted answer boxes that appear at the top of the pages for most search queries. If you manage to earn a featured snippet, you’re doing something right.
There are certain formatting and stylistic choices you can make to up your chances of landing a featured snippet: bullet points, numbered lists, infographics and answering question-based searches directly, to name a few. Whilst there is data that shows snippets don’t always result in direct clicks, as the search query is answered in the Google preview itself, over 19% of SERPs have featured snippets and counting. They are great for raising brand awareness and getting your name out there. Therefore, the clicks will still come.
6. Remove anything that slows down your site
Once again, it can’t be overstated how simple it is to get the technical stuff right in order for your website and specific content to speak for itself. Whether you’re writing informative blogs, selling a product/service, or simply pointing someone in the right direction, your site needs to be quick, accessible, and easy to use. These days, people expect instant information and instant results. If your site takes an age to load, they’ll simply move on.
There are a number of ways you can improve site speed and the overall smoothness of your UX: delete old/defunct plugins, clean up your code, optimize and compress your images, make sure your sub-folders flow and make sense, and use tools like Google Page Speed Insights or GTmetrix to continue monitoring in the future.
7. Pay attention to Google algorithm updates
We’ve briefly touched on this already but Google gets smarter and more intuitive by the day. The core updates and tweaks to the algorithm are constant and often unexpected, with sites either benefitting or being penalized for how closely they adhere to the most recent update.
Rankings and penalties are determined by a variety of factors: accessibility, speed, excessive advertising or spammy content, etc. Whilst it can’t always be avoided, there are a few easy steps you can take to stay in touching distance. Firstly, subscribe to industry websites and forums to keep track of recent/impending updates. Google’s Search Console Community is a good start – and make sure to closely track your traffic using services like Google Analytics and SEMrush to see where updates may have occurred, so you can then adjust accordingly.
8. Improve existing content & add missing subtopics
Lastly, you need to remember that there is no real finish line when it comes to your SEO strategy. Constant updates and battling with your competitors means that there’s always work to be done, not to mention that you can still improve on what you’ve done already. If you haven’t been using SEO properly already, going back and updating content with keywords, backlinks, and better readability is a great way to get started. You can even ensure that pages that have been performing better maintain traffic growth or build upon that standard by regularly updating them.
Circling back to your keyword research, this is a great opportunity to use these phrases and competitor analysis as the basis for a long-term content plan. Each keyword should branch off into a plethora of others and with that comes more ideas for content. Rather than writing, say, one piece of a specific topic, make it a ‘cornerstone’ article from which a number of other more specific ones spawn. A proper content audit can be done using tools like SEMrush and Yoast; adding and updating old content can double your traffic —just try to make it as evergreen as possible and be sure to use that internal and external linking we talked about.
Lock in SEO success for 2022
This post only scratches the surface of what SEO is all about. It’s a discipline that grows more complex and nuanced by the day, but by giving you some tried and true tips that have stood the test of time in this field, you should be well prepared to handle whatever 2021 throws at us.
To get more information and examples of SEO for beginners, intermediates, all the way up to experts, we has a wealth of resources at your disposal. The SEO landscape is constantly shifting, so don’t leave it any longer to play catch up!
Ecommerce SEO Guide: SEO Best Practices for Ecommerce Websites in Mumbai-India
- What is Ecommerce SEO? Definition
- Why SEO For Ecommerce Matters
- How to Develop an Ecommerce SEO Strategy
- Prioritize pages
- Create a workflow
- Check out the competition
- Follow through with CRO
- Ecommerce SEO Checklist: Best Practices for Your Ecommerce SEO Strategy
- Use the Right Keywords
- Conduct Competitor Research
- Focus on Homepage SEO
- Homepage Title Tag
- Homepage Meta Description
- Homepage Content
- Simplify Your Site Architecture
- Optimize Product Pages
- Product Name
- Image Optimization
- Customer Reviews
- FAQ Content
- Use Responsive Design
- Reduce Page Load Speed
- Image Size and Dimension
- Create Backlinks for Ecommerce SEO
- Best Ecommerce SEO Tools
- Why You Should Combine SEO With CRO
- Pick the right keywords
- Conduct competitor research
- Focus on homepage SEO
- Simplify your site architecture
- Optimize product pages
- Use responsive design
- Reduce page load speed
- Create backlinks
If you want to get more traffic and sales to your ecommerce website, then on-page SEO is a critical first step.
There’s a multitude of how-to articles and tutorials on the web offering general SEO advice, but far fewer that specifically address the needs of ecommerce entrepreneurs.
Today, we’d like to give you a basic understanding of on-site search engine optimization for ecommerce. It will be enough to get you started, make sure you’re sending all the right signals to Google, and set you up for SEO success.
Let’s dive in.
What is Ecommerce SEO? Definition
Ecommerce SEO is the process of making your online store more visible in the search engine results pages (SERPs). When people search for products that you sell, you want to rank as highly as possible so you get more traffic.
You can get traffic from paid search, but SEO costs much less. Plus, ad blockers and ad blindness can reduce the effectiveness of paid search, so you’ll want to optimize for search regardless.
Ecommerce SEO usually involves optimizing your headlines, product descriptions, meta data, internal link structure, and navigational structure for search and user experience. Each product you sell should have a dedicated page designed to draw traffic from search engines.
However, you don’t want to forget about static, non-product-oriented pages on your site, such as the following:
- About page
- F.A.Q. page
- Blog articles
- Help center answers
- Contact page
Create a list of keywords for those pages as well as related keywords. Tools like Ubersuggest make it easy to search for one long-tail keyword and find semantic keywords that go well with it.
Why SEO For Ecommerce Matters
What do consumers do when they need a product or service? Many perform Google searches. They’re looking for options, tips, comparisons, and other information to help them make informed decisions.
If your website doesn’t appear in the SERPs, you lose critical access to qualified and interested ecommerce customers. Your products might have a space on the web, but are they findable?
That’s where ecommerce SEO comes in. It provides you with a way to reach your target audience without paying for ads. Once you get people to your site, you can delight them with your high-quality products, intriguing copy, and motivating calls to action.
If you only optimize your website for people, you do your company a disservice. SEO for ecommerce addresses the first hurdle to acquiring new customers: getting people to your site.
How to Develop an Ecommerce SEO Strategy
Ecommerce SEO might seem like a huge task, especially if you already have a website populated with tons of products. Yes, it might take time, but you can speed up the process with a solid strategy.
- Prioritize pages: Which pages on your site get the most traffic? Start with them. Additionally, if you want people to focus on a specific or flagship product, optimize for that product first.
- Create a workflow: SEO requires you to meet lots of specific requirements. Choosing keywords, adding meta data, naming your images correctly, adding image alternate attributes, and incorporating related keywords all fall under this category.
- Check out the competition: Your ecommerce SEO strategy should be designed to outwit the competition. Look at your top competitors’ sites and check out their SEO efforts. Identify ways to make yours better.
- Follow through with CRO: Conversion rate optimization (CRO) should follow SEO. We’ll talk about that more later on.
Keep reading for more detailed instructions for an effective ecommerce SEO strategy.
Ecommerce SEO Checklist: Best Practices for Your Ecommerce SEO Strategy
Let’s look at some of the best tips for ecommerce sites that are lacking in the SEO space. If you want people to find your products more easily, you need an ecommerce SEO strategy, and checking each item off your list will make your strategy more effective.
Use the Right Keywords
Yes, keywords still matter. You don’t want to overload your product titles and descriptions with these keywords, but they need to be present in the copy.
Mention your primary keyword in your product headline, description, meta description, image alternate attributes, and subheadlines. Sprinkle latent semantic index (LSI) keywords throughout. These are related keywords that help Google understand your page in context.
Analyze the Keyword Search Volume, CPC, and User Intent
Before you use a keyword, do some research on it. Know how often people search for it (keyword search volume), how competitive it is in the paid advertising space (cost-per-click, or CPC), and what people are looking for when they use that keyword.
Let’s break it down further.
Search volume tells you how much interest a particular keyword inspires in consumers. A high search volume indicates greater popularity, which means you’ll get more active searches for that keyword.
CPC tells you how much people pay per click when they buy advertising based on a specific keyword. A high CPC indicates increased competition. If your target keyword is extremely competitive, consider finding a long-tail alternative.
Finally, user intent describes what people want to find when they type a specific keyword into Google’s search bar. Let’s say, for instance, that someone types “shower” and hits Enter.
Does that person want information about shower installation, shower repair, baby showers, bridal showers, or something else entirely? If you can’t determine the user intent behind a keyword, add other words to the search string for clarity.
Conduct Competitor Research
If you have no clue where to start with on-site optimization for your ecommerce site, then your competitors are your best bet. Larger competitors, in particular, have probably already put in the legwork for optimizing their websites, and you can learn many of their secrets on their websites themselves.
Keywords are the thing you need to focus on. Particularly, you’ll want to analyze the keywords on their homepages as well as their top product pages.
How can you tell if a website is optimizing for a particular keyword? You can start by using the Moz browser extension to see the SEO title and description your competitors use in their title tags.
You can also use tools like SEMrush to see what keywords your competitors are ranking for on both organic and paid search.
Don’t stop your research with keywords. Check out your competitors’ landing pages too, so you can see how they use the specified keywords to optimize those pages.
Focus on Homepage SEO
The homepage is typically where most businesses focus their SEO budget and energy. While it is definitely one of the top pages of your website to optimize, it is by no means the only one you should focus on.
That said, you do want to optimize your homepage well. The key things you want to add and optimize are include the following.
Homepage Title Tag
The SEO title tag is one of the most important element of on-site search optimization. It should include your business name along with the main keyword phrase you are targeting. You should write this title tag in less than 70 characters and in a way that is appealing to search visitors, as they will see it in search results.
Homepage Meta Description
While this is not important as far as keyword rankings, the meta description for your homepage is a 160-character description of your business that will also show up in search beneath the title tag. Write it in a way that encourages people to want to visit your website.
The content on your homepage should help visitors learn more about your business and the products you have to offer in a clear and concise way. Avoid overloading visitors with too much information. Consider featuring your top few products on the homepage and your unique selling proposition.
Cluttered homepages can confuse visitors as well as search engines. For instances, maybe you sell products in many different categories. Google will struggle to identify what you sell and who you’re targeting with your products, so get specific about what your site offers.
Simplify Your Site Architecture
As you are adding products and categories to your store, remember that site architecture plays an important role in search optimization. Particularly, you want to have a distinct hierarchy of navigation, from your homepage to product categories to the products listed within them.
Search engine bots will discover your pages and products on your website based on a clear internal linking structure that is easy to follow — and not too deep.
The rule of thumb for search engines and visitors is to make sure people can reach everything within three clicks. From the homepage, they should only have to make a maximum of three clicks to get to any product on your website.
Internal links serve two main purposes:
- Boosting ecommerce SEO by showing how pages are related to one another
- Increasing time on site by encouraging visitors to further explore your site
Linking to related products or to information-rich blog articles can help improve ecommerce SEO and make your site more tempting for deep dives.
Optimize Product Pages
Product pages are the lifeblood of your business, so you will want to focus a lot of your energy on optimizing them. Many ecommerce store owners simply write a few lines of text about each product and throw up an image or video.
You need more information on your product pages so Google can find them. Here are the specific things you want to work on.
The name of your product is important. In most cases, it’s also used in the SEO title and URL of your product page. This is why you may want to consider adding a common search term or keyword phrase to your products.
For example, if you are selling T-shirts, be sure to include “T-shirt” or “tee” in the product name. That way, the keyword also ends up in the SEO title and URL.
As an added bonus, when people share your product on Facebook or Pinterest, that keyword will be in the title of the shared post.
Images are an important part of your product page. Stand in your customer’s shoes for a moment. Are you more likely to buy a product from a site that clearly depicts the product from as many angles as possible, from a site that has no image at all, or from one that is small and illegible?
Not only are images important for your customers, but they are important for search optimization.
To properly optimize your images for search, start with the filename. Don’t add images named IMG0010.jpg to your product pages. Instead, use the product name and main keyword, such as eastcoast-skinny-jeans.jpg.
If you have alternative views of your product, include keywords that people would use if they were searching for those images in search.
Also, when you add your images to your product page, include the product name and keyword in the ALT text for the image.
The result? Your images now have a chance of appearing in Google Image Search as shown in the image above, or in the main search results page as a part of the additional media showing.
Help your customer feel more confident about their purchases by also adding video to your product page. The video can be basic information about your product (like a commercial), a how-to video on ways to use the product to get results, or testimonials from people who have used the product.
Publishing videos offsite on networks like YouTube can be a great way to attract and educate potential customers about your products.
Educational DIY videos, for example, can show people how to create something amazing by incorporating your products. Once they get into the idea of working on that project, they’ll be more likely to buy your related products.
Reviews are another way to boost customer confidence in your product, so if you have a good product, be sure to allow them.
Bad reviews aren’t always a bad thing either. Think about it – if you have a higher priced item that has great reviews, and a lower priced item with so-so reviews, then people will be more likely to choose the higher priced item, resulting in greater sales for your business.
Do people ask questions about your products? Of course they do. Having product-specific FAQ content on your product pages is a key to conversions.
If customers have questions that you don’t answer, they’ll go somewhere else to find those answers — and likely buy from the source that answers the questions.
Having a general FAQ page on your website is also a good idea. Answering basic questions about your website’s security, shipping, and return policies can increase buyer confidence, leading to more sales.
Use Responsive Design
People do considerable shopping on mobile these days. Using a responsive design for your ecommerce website can not only lead to better user experience, but also improved search results. Google’s mobile-first index uses mobile friendliness as a ranking signal.
Reduce Page Load Speed
Page load speed is also a ranking signal, both for desktop and mobile. The faster your pages load, the better Google will rank you.
How do you decrease page load speed? Focus on subtracting as many unnecessary elements from your page as possible. For instance, a huge background image that’s mostly covered by a white body column might not be necessary. Similarly, remove any plugins or add-ons that don’t contribute to your ecommerce business’s bottom line.
Image Size and Dimension
The larger your images, the longer a browser takes to load them. If you reduce an image’s size from 1,000×1,000 pixels to 500×500 pixels, you’ve reduced its “weight” by half. You can also save your images as lower-quality JPG (JPEG)s with a program like Adobe Photoshop.
Just click “File” and “Save as…”
You’ll have the option to save your image as a JPG (JPEG) at a quality level between zero and 12.
Simply moving the arrow from a 12 to an eight can drastically reduce the file size. In this case, the image went from 125K to 82.4K.
Create Backlinks for Ecommerce SEO
Backlinks are another ranking signal Google uses to determine where your pages belong in the SERPs. The more backlinks you have from high-quality sites, the more authoritative your site becomes.
Building backlinks for ecommerce sites doesn’t have to be difficult. Guest posting on blogs related to your niche is one easy, white-hat way to build links. Simply email the owners of the blogs you’re interested in and offer them three or more ideas for potential guest posts.
Best Ecommerce SEO Tools
If you want your ecommerce SEO strategy to work, you need the right tools. The following are some of the most helpful websites for finding ways to improve your on-page and off-page SEO for greater visibility in the search engines.
I mentioned Ubersuggest briefly above. This is a highly beneficial tool for isolating the best keywords to target for your ecommerce site and for finding related keywords to help boost your rankings.
Simply type in a keyword related to your product. The tool will scrape various sources on the web for information about related keywords, CPC, search volume, and more.
Use Ahrefs to optimize and track your ecommerce SEO strategy. It’s great for finding backlinks to your site as well as to your competitors’ sites. If someone has linked to your competitor, you might be able to snag a link to your own site by emailing that person and establishing a rapport. Offer to link to his or her site, then suggest one of your high-quality posts that they’re audience might be interested in.
ScreamingFrog is great for finding problems on your site, such as broken links, missing meta descriptions, and duplicate content. When you identify those problems, create redirects or add missing content so you don’t get penalized in the search engines. The free version offers plenty of useful tools, but if you have more than 500 URL extensions, you might want to upgrade to premium.
MOZ is the ideal tool when you want to track and find keywords, find link-building opportunities, and analyze competitors’ page metrics. There are free and paid versions, so you can decide how much power you need to fuel your ecommerce SEO campaign.
Why You Should Combine SEO With CRO
I briefly touched on CRO above, but what do conversion rates have to do with SEO? The answer is that they’re two stages a consumer must go through to purchase your ecommerce products.
If people can’t find your site (SEO), they can’t convert on your offers. Similarly, if you haven’t optimized for conversions, all the visitors in the world won’t bring you sales.
Combining SEO with CRO gives you a powerful set of strategies to help you drive conversions and generate sales. Ecommerce has become increasingly competitive, so you need ways to get more people to your site and through the sales funnel.
Start by analyzing your site carefully with heatmap, scrollmap and confetti reports. View how people engage with your site so you can optimize each page for conversions. As long as you’ve optimized for SEO as well, you can generate consistent traffic and convert a higher percentage of them.
Many ecommerce business owners want to jump straight to increasing conversions. That’s the right mindset, but you’re a step ahead.
You have to get people to your site before you can convert them on your offers. Beginning with ecommerce SEO sets you up for success.
Let’s take a look at our checklist for ecommerce SEO:
- Pick the right keywords
- Conduct competitor research
- Focus on homepage SEO
- Simplify your site architecture
- Optimize product pages
- Use responsive design
- Reduce page load speed
- Create backlinks
If you follow those steps, your ecommerce site will rank better in the search engines and generate more prospects for your CRO efforts.