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October 20, 2022by Sudhir TambeSEO45 comments

Boost SEO Service with running Google & Facebook ADs in ₹ 6K per month

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Boost your Website SEO Service while running Google & Facebook Advertising Campaigns

Are you running Google or Facebook ADs for your website or particular webpage?

We, YGOASO.com has invented unique trusted proven Boost-SEO service for your website or targeted web pages for which you are running Google & Facebook ADs to drive more web traffic to generate Leads from targeted locations.

To generate Leads, need to run Google & Facebook AD campaigns with daily, weekly or monthly Advertising Budget.

Now, while generating Leads through Google & Facebook Ads, you can boost your website or particular webpage SEO at very minimum monthly charges.

Domestic – India only

Google Analytics Management.

No. of Organic Searches
No. of Sessions
No. of Website Visitors
No. of Session per Visitors
Pages per Sessions
Avg. Time on Page
Bounce Rate
Exit Ratio

INR 6,000 / Month

International – all Country

Google Analytics Management.

No. of Organic Searches
No. of Sessions
No. of Website Visitors
No. of Session per Visitors
Pages per Sessions
Avg. Time on Page
Bounce Rate
Exit Ratio

USD 100 / Month

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To boost your website or particular webpage SEO service, we use to maintain below mentioned parameters at their highest level.

Google Analytics Parameters Management

1. No. of Organic Hits:

Organic hit, as the name suggests, means increasing the number of visitors to websites naturally. In other words, internet users who visit the website will have visited the site completely in line with their own wishes.

Organic traffic is those visitors that land on your website from unpaid sources, aka essentially free traffic. Organic sources here include search engines like Google, Yahoo, or Bing. The brand of digital marketing that focuses on improving organic traffic is called Search Engine Optimization.

What is considered good organic traffic?

While many factors contribute to a website’s organic search traffic conversion rate, a strong marketing strategy and content plan can put you well above the 16% average rate.

2. No. of Sessions

Session count is a record of the number of times a user visits your website within a given timeframe, such as day, week, or month. A cookie on the visitor’s browser is used to track the user’s activity between the time they enter your domain and the time they leave.

How do you calculate number of sessions?

It is calculated by dividing the total number of sessions in the given period by the number of users in that same period. The Sessions metric is most commonly defined as a 30-minute time period within which a user interacts with your website.

What is a good Sessions benchmark?

Highest number of sessions is a good benchmark.

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3. No. of Website Visitors

A visitor is an Internet user who comes to your website or mobile site. By comparing the number of visitors and the number of visits to your site, you can determine whether people visit your site several times throughout the day.

What is a good website visitor rate?

As with many metrics, website traffic growth will vary widely based on company stage and audience.

Industry Benchmarks – However, a monthly growth rate of 10-20% is generally considered a good benchmark.

4. No. of Session per Visitors

The total number of sessions divided by the total number of visitors.

What is a good Sessions per User benchmark?

The average Sessions per User benchmark is around 1.4 sessions per user. Additionally, the top 20% of websites report 1.6 sessions per user, while the top 10% report 1.9 sessions per user. This is based on a 2022 report from Littledata surveying more than 6k websites.

5. Pages per Sessions

Pages per Session, sometimes referred to as Page Views per Session, is the count of a website’s total page views divided by the total number of sessions that have taken place. It indicates the average number of pages on your website that users access per session.

What is a good page per session rate?

Anything more than 4.0 would put you in the best 20% of sites we benchmark for pages per session, and more than 5.2 would put you in the best 10%

6. Avg. Time on Page

Average Time on Page is a web analytics metric that measures the average amount of time spent on a single page by all users of a website. This metric does not consider exit pages or bounces, and only measures the average time spent by users on non-exit pages.

What is a good average time on page Google Analytics?

What should your average time on site be? For a good average session duration, the industry standard is 2 – 3 minutes. What can happen in two minutes? Two minutes might not seem like much time, but it’s enough time for users to read content and interact with your website.

7. Bounce Rate

Bounce rate is an Internet marketing term used in web traffic analysis. It represents the percentage of visitors who enter the site and then leave rather than continuing to view other pages within the same site. or the percentage of all sessions on your site in which users viewed only a single page and triggered only a single request to the Analytics server

What is a good bouncing rate?

As a rule of thumb, a bounce rate in the range of 26 to 40 percent is excellent. 41 to 55 percent is roughly average. 56 to 70 percent is higher than average but may not be cause for alarm depending on the website. Anything over 70 percent is disappointing for everything outside of blogs, news, events, etc.

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8. Exit Ratio

For all pageviews to the page, Exit Rate is the percentage that were the last in the session. For all sessions that start with the page, Bounce Rate is the percentage that were the only one of the session. Bounce Rate for a page is based only on sessions that start with that page.

Is high exit rate good?

A high bounce rate on the same landing page is good because it shows that people are moving from it to other pages on your website. A high exit rate is a signal that something more serious is going on with your website, and more specifically, with your sales or conversion funnel.

You can track in Google Analytics your website or particular webpage’s parameters; these parameters are major to rank high on Google Search Engine Result Page (SERP).

BENEFITS OF BOOST-SEO SERVICE

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Brand building
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Easy to Track & Monitor

Domestic – India only

Google Analytics Management.

No. of Organic Searches
No. of Sessions
No. of Website Visitors
No. of Session per Visitors
Pages per Sessions
Avg. Time on Page
Bounce Rate
Exit Ratio

INR 6,000 / Month

International – all Country

Google Analytics Management.

No. of Organic Searches
No. of Sessions
No. of Website Visitors
No. of Session per Visitors
Pages per Sessions
Avg. Time on Page
Bounce Rate
Exit Ratio

USD 100 / Month

Click to call us for Discount

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YGO Marketing – Boost SEO Service with running Google & Facebook ADs in ₹ 6K per month

BEST SEO & LOCAL SEO SERVICE AGENCY or COMPANY IN MUMBAI, THANE & NEW MUMBAI

YGO Marketing is one of the best SEO, ASO, Local SEO & PPC – Google, Facebook Ads campaign expert company in Mumbai-India for Real Estate Builders, Jewellers, Jewelry Businesses, Healthcare centers, Hospitals, Doctors, Luxury Brands, Banks, NBFC, Resorts, Hotels, Outstation Cab Booking, Travel Industry, SPAs, Beauty Parlous, Hair Salon, Interior & Fashion Designer, GYMs, Health & Wellness Center, Pharma companies, Educational & Yoga Classes, fashion brands & fashion ecommerce SEO.

YGO MARKETING – Best SEO & Local SEO service agency or company for all industries…

Real Estate Builders
Jewellers, Jewelry Businesses
Healthcare centers
Hospitals
Doctors
Luxury Brands
Banks
NBFC
Resorts
Hotels
Outstation Cab Booking
Travel Industry
SPA
Beauty Parlous
Hair Salon
Interior & Fashion Designer
GYM
Health & Wellness Center
Pharma companies
Educational Classes
Yoga Classes & Centers
Fashion brands
fashion ecommerce websites

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YGO MARKETING – Boost SEO Service with running Google & Facebook ADs in ₹ 6K per month

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Best SEO & Local SEO service available to multiple locations in Mumbai …

Our SEO & Local SEO services available to multiple locations in Mumbai i.e., Borivali Kandivli Malad Goregaon Ram Mandir (Oshiwara) Jogeshwari Andheri Ville Parle Santa Cruz Khar Bandra Mahim Junction Matunga Road Dadar Western Elphinstone Road Lower Parel Mahalakshmi Mumbai Central Grant Road Charni Road Marine Lines Church Gate Dombivli Kopar Diva Junction Mumbra Kalva Thane Mulund Nahur Bhandup Kanjur Marg Vikhroli Ghatkopar Vidyavihar Kurla Junction Sion Matunga Dadar Central Parel Currey Road Chinchpokli Byculla Sandhurst Road Masjid Mumbai Chhatrapati Shivaji Terminus (CST) Panvel Junction Khandeshwar Mansarovar Kharghar Belapur CBD Seawoods – Darave Nerul Juinagar Sanpada Vashi Mankhurd Govandi Chembur Tilaknagar Kurla Junction Chunabhatti Guru Tegh Bahadur Nagar Vadala Road Sewri Cotton Green Reay Road Dockyard Road Sandhurst Road Masjid Mumbai Chhatrapati Shivaji Terminus

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YGO MARKETING – Boost SEO Service with running Google & Facebook ADs in ₹ 6K per month

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Best SEO & Local SEO service available to multiple locations in India …

Our services available to multiple cities in India i.e., Mumbai, Delhi, Gurgaon, Noida, Ahmedabad, Pune, Nashik, Bangalore, Chennai, Hyderabad, Kolkata, Vadodara, Surat, Rajkot, Navi Mumbai, Thane, Dombivli, Lonavla, Goa, Bengaluru, Indore, Nagpur, Maharashtra, Gujarat, Madhya Pradesh, Karnataka, Haryana, Andhra Pradesh, Tamil nadu, Kerala, Rajasthan.

Types of Services with monthly charges of YGO Marketing

Boost Website SEO Service with your running Google ADs Campaign – Monthly charges start with ₹ 6,000.00
Website SEO – Search Engine Optimization – Monthly charges start with ₹ 10,000.00
Local SEO, GMB SEO, Google Profile SEO, Local Business Store SEO – Monthly charges start with ₹ 5,000.00
Blog SEO – Monthly charges start with ₹ 5,000.00
E-commerce website SEO – Monthly charges start with ₹ 12,000.00
YouTube Channel SEO – Monthly charges start with ₹ 8,000.00
Third Party Website – Online Store page SEO – Monthly charges start with ₹ 6,000.00
Third Party Website – Products pages SEO – Monthly charges start with ₹ 8,000.00
Single Page website SEO – Monthly charges start with ₹ 5,000.00
Multiple Branches – Local Business SEO, GMB SEO, Google Profile SEO, Local Business Store SEO – Monthly charges per Branch start with ₹ 5,000.00
App Store Optimization – ASO – Monthly charges start with ₹ 10,000.00
Google ADs or Advertisement – Monthly charges start with ₹ 8,000.00
Facebook & Instagram ADs or Advertisement – Monthly charges start with ₹ 8,000.00

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**YGO** – Best Digital Marketing Agency in Mumbai

YGO Marketing – Best Digital Marketing Google Ads agency in Mumbai, Thane & New Mumbai for Real Estate industry.

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YGOASO.com – Boost SEO service

Reference Links – Boost Website SEO Service with your running Google ADs Campaign

Important Links to Read – Boost Website SEO Service with your running Google ADs Campaign

October 16, 2022by Sudhir TambeOptimization SEO60 comments

Search Engine Optimization (SEO) Best Starter Guide for India & Global

Search engine optimization (SEO) is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site’s user experience and performance in organic search results. You’re likely already familiar with many of the topics in this guide, because they’re essential ingredients for any web page, but you may not be making the most out of them.

Who is this guide for SEO?

If you own, manage, monetize, or promote online content via Google Search, this guide is meant for you. You might be the owner of a growing and thriving business, the website owner of a dozen sites, the SEO specialist in a web agency or a DIY SEO expert passionate about the mechanics of Search: this guide is meant for you. If you’re interested in having a complete overview of the basics of SEO according to our best practices, you are indeed in the right place. This guide won’t provide any secrets that’ll automatically rank your site first in Google (sorry!), but following the best practices will hopefully make it easier for search engines to crawl, index, and understand your content.

You should build a website to benefit your users, and gear any optimization toward making the user experience better. One of those users is a search engine, which helps other users discover your content. SEO is about helping search engines understand and present content. Your site may be smaller or larger than our example site and offer vastly different content, but the optimization topics in this guide apply to sites of all sizes and types. We hope our guide gives you some fresh ideas on how to improve your website, and we’d love to hear your questions, feedback, and success stories in the Google Search Central Help Community.

Getting started SEO

SEO – Glossary

Here’s a short glossary of important terms used in this guide:

Index – Google stores all web pages that it knows about in its index. The index entry for each page describes the content and location (URL) of that page. To index is when Google fetches a page, reads it, and adds it to the index: Google indexed several pages on my site today.
Crawl – The process of looking for new or updated web pages. Google discovers URLs by following links, by reading sitemaps, and by many other means. Google crawls the web, looking for new pages, then indexes them (when appropriate).
Crawler – Automated software that crawls (fetches) pages from the web and indexes them.
Googlebot – The generic name of Google’s crawler. Googlebot crawls the web constantly.
SEO – Search engine optimization: the process of making your site better for search engines. Also the job title of a person who does this for a living: We just hired a new SEO to improve our presence on the web.

Are you on Google?

Determine whether your site is in Google’s index

Do a site: search for your site’s home URL. If you see results, you’re in the index. For example, a search for site:wikipedia.org returns these results.

If your site isn’t in Google

Although Google crawls billions of pages, it’s inevitable that some sites will be missed. When our crawlers miss a site, it’s frequently for one of the following reasons:

The site isn’t well connected from other sites on the web
You’ve just launched a new site and Google hasn’t had time to crawl it yet
The design of the site makes it difficult for Google to crawl its content effectively
Google received an error when trying to crawl your site
Your policy blocks Google from crawling the site

YGO Marketing is one of the best SEO, ASO, Local SEO & PPC – Google, Facebook Ads campaign expert company in Mumbai-India for Real Estate Builders, Jewellers, Jewelry Businesses — YGOASO.com – Trusted SEO Partner

How do I get my site (SEO) on Google?

Google is a fully automated search engine that uses web crawlers to explore the web constantly, looking for sites to add to our index; you usually don’t even need to do anything except post your site on the web. In fact, the vast majority of sites listed in our results aren’t manually submitted for inclusion, but found and added automatically when we crawl the web. Learn how Google discovers, crawls, and serves web pages.

The Search Essentials outline the most important elements of building a Google-friendly website. While there’s no guarantee that our crawlers will find a particular site, following the Search Essentials can help make your site appear in our search results.

Google Search Console provides tools to help you submit your content to Google and monitor how you’re doing in Google Search. If you want, Search Console can even send you alerts on critical issues that Google encounters with your site. Sign up for Search Console.

Here are a few basic questions to ask yourself about your website when you get started.

Is my website showing up on Google?
Do I serve high-quality content to users?
Is my local business showing up on Google?
Is my content fast and easy to access on all devices?
Is my website secure?

Do you need an SEO expert?

An SEO expert is someone trained to improve your visibility on search engines. By following this guide, you’ll learn enough to be well on your way to an optimized site. In addition to that, you may want to consider hiring an SEO professional that can help you audit your pages.

Deciding to hire an SEO is a big decision that can potentially improve your site and save time. Make sure to research the potential advantages of hiring an SEO, as well as the damage that an irresponsible SEO can do to your site. Many SEOs and other agencies and consultants provide useful services for website owners, including:

Review of your site content or structure
Technical advice on website development: for example, hosting, redirects, error pages, use of JavaScript
Content development
Management of online business development campaigns
Keyword research
SEO training
Expertise in specific markets and geographies

Before beginning your search for an SEO, it’s a great idea to become an educated consumer and get familiar with how search engines work. We recommend going through the entirety of this guide and specifically these resources:

If you’re thinking about hiring an SEO, the earlier the better. A great time to hire is when you’re considering a site redesign, or planning to launch a new site. That way, you and your SEO can ensure that your site is designed to be search engine-friendly from the bottom up. However, a good SEO can also help improve an existing site.

For a detailed rundown on the need for hiring an SEO and what things to look out for, you can read Do you need an SEO.

Help Google find your content – SEO

The first step to getting your site on Google is to be sure that Google can find it. The best way to do that is to submit a sitemap. A sitemap is a file on your site that tells search engines about new or changed pages on your site. Learn more about how to build and submit a sitemap.

Google also finds pages through links from other pages. Learn how to encourage people to discover your site by Promoting your site.

Tell Google which pages you don’t want crawled – (SEO -ROBOTS.TXT)

For non-sensitive information, block unwanted crawling (SEO) by using robots.txt

A robots.txt file tells search engines whether they can access and therefore crawl parts of your site. This file, which must be named robots.txt, is placed in the root directory of your site. It is possible that pages blocked by robots.txt can still be crawled, so for sensitive pages, use a more secure method.

# brandonsbaseballcards.com/robots.txt
# Tell Google not to crawl any URLs in the shopping cart or images in the icons folder,
# because they won't be useful in Google Search results.
User-agent: googlebot
Disallow: /checkout/
Disallow: /icons/

You may not want certain pages of your site crawled because they might not be useful to users if found in a search engine’s search results. Note that if your site uses subdomains and you wish to have certain pages not crawled on a particular subdomain, you’ll have to create a separate robots.txt file for that subdomain. For more information on robots.txt, we suggest this guide on using robots.txt files.

Read about several other ways to prevent content from appearing in search results.

Avoid:

Letting your internal search result pages be crawled by Google. Users dislike clicking a search engine result only to land on another search result page on your site.
Allowing URLs created as a result of proxy services to be crawled.

For sensitive information, use more secure methods

A robots.txt file is not an appropriate or effective way of blocking sensitive or confidential material. It only instructs well-behaved crawlers that the pages are not for them, but it does not prevent your server from delivering those pages to a browser that requests them. One reason is that search engines could still reference the URLs you block (showing just the URL, no title link or snippet) if there happen to be links to those URLs somewhere on the Internet (like referrer logs). Also, non-compliant or rogue search engines that don’t acknowledge the Robots Exclusion Standard could disobey the instructions of your robots.txt. Finally, a curious user could examine the directories or subdirectories in your robots.txt file and guess the URL of the content that you don’t want seen.

In these cases, use the noindex tag if you just want the page not to appear in Google, but don’t mind if any user with a link can reach the page. For real security, use proper authorization methods, like requiring a user password, or taking the page off your site entirely.

Help Google (and users) understand your content – SEO

Let Google see your page the same way a user does

When Googlebot crawls a page, it should see the page the same way an average user does. For optimal rendering and indexing, always allow Google access to the JavaScript, CSS, and image files used by your website. If your site’s robots.txt file disallows crawling of these assets, it directly harms how well our algorithms render and index your content. This can result in suboptimal rankings.

Recommended action: Use the URL Inspection tool. It will allow you to see exactly how Google sees and renders your content, and it will help you identify and fix a number of indexing issues on your site.

Create unique, accurate page titles – PAGE SEO

A <title> element tells both users and search engines what the topic of a particular page is. Place the <title> element within the <head> element of the HTML document, and create unique title text for each page on your site.

<html>
<head>
    <title>Brandon's Baseball Cards - Buy Cards, Baseball News, Card Prices</title>
    <meta name="description" content="Brandon's Baseball Cards provides a large selection of
    vintage and modern baseball cards for sale.
    We also offer daily baseball news and events.">
</head>
<body>
...

Control your title links and snippets in search results

If your document appears in a search results page, the contents of the <title> element may appear as the title link for the search result (if you’re unfamiliar with the different parts of a Google Search result, you might want to check out the anatomy of a search result video).

A title link in a web result in Google Search

The <title> element for your homepage can list the name of your website or business, and could include other bits of important information like the physical location of the business or maybe a few of its main focuses or offerings.

Accurately describe the page’s content

Choose title text that reads naturally and effectively communicates the topic of the page’s content.

Avoid:

Using text in the <title> element that has no relation to the content on the page.
Using default or vague text like “Untitled” or “New Page 1”.

Create unique `<title>` elements for each page

Make sure each page on your site has unique text in the <title> element, which helps Google know how the page is distinct from the others on your site. If your site uses separate mobile pages, remember to use descriptive text in the <title> elements on the mobile versions too.

Avoid:

Using a single title in all <title> elements across your site’s pages or a large group of pages.

Use brief, but descriptive `<title>` elements

<title> elements can be both short and informative. If the text in the <title> element is too long or otherwise deemed less relevant, Google may show only a portion of the text in your <title> element, or a title link that’s automatically generated in the search result.

Avoid:

Using extremely lengthy text in <title> elements that are unhelpful to users.
Stuffing unneeded keywords in your <title> element.

Use the meta description tag

A page’s meta description tag gives Google and other search engines a summary of what the page is about. A page’s title may be a few words or a phrase, whereas a page’s meta description tag might be a sentence or two or even a short paragraph. Like the <title> element, the meta description tag is placed within the <head> element of your HTML document.

<html>
<head>
    <title>Brandon's Baseball Cards - Buy Cards, Baseball News, Card Prices</title>
    <meta name="description" content="Brandon's Baseball Cards provides a large selection of vintage and modern baseball cards for sale. We also offer daily baseball news and events.">
</head>
<body>
...

What are the merits of meta description tags?

Meta description tags are important because Google might use them as snippets for your pages in Google Search results. Note that we say “might” because Google may choose to use a relevant section of your page’s visible text if it does a good job of matching up with a user’s query. Adding meta description tags to each of your pages is always a good practice in case Google cannot find a good selection of text to use in the snippet. Learn more about how to create quality meta descriptions.

A snippet in a web result in Google Search

Accurately summarize the page content

Write a description that would both inform and interest users if they saw your meta description tag as a snippet in a search result. While there’s no minimal or maximal length for the text in a description meta tag, we recommend making sure that it’s long enough to be fully shown in Search (note that users may see different sized snippets depending on how and where they search), and contains all the relevant information users would need to determine whether the page will be useful and relevant to them.

Avoid:

Writing a meta description tag that has no relation to the content on the page.
Using generic descriptions like “This is a web page” or “Page about baseball cards”.
Filling the description with only keywords.
Copying and pasting the entire content of the document into the meta description tag.

Use unique descriptions for each page

Having a different meta description tag for each page helps both users and Google, especially in searches where users may bring up multiple pages on your domain (for example, searches using the site: operator). If your site has thousands or even millions of pages, hand-crafting meta description tags probably isn’t feasible. In this case, you could automatically generate meta description tags based on each page’s content.

Avoid:

Using a single meta description tag across all of your site’s pages or a large group of pages.

Use heading tags to emphasize important text

Use meaningful headings to indicate important topics, and help create a hierarchical structure for your content, making it easier for users to navigate through your document.

Imagine you’re writing an outline

Similar to writing an outline for a large paper, put some thought into what the main points and sub-points of the content on the page will be and decide where to use heading tags appropriately.

Avoid:

Placing text in heading tags that wouldn’t be helpful in defining the structure of the page.
Using heading tags where other tags like <em> and <strong> may be more appropriate.
Erratically moving from one heading tag size to another.

Use headings sparingly across the page

Use heading tags where it makes sense. Too many heading tags on a page can make it hard for users to scan the content and determine where one topic ends and another begins.

Avoid:

Excessive use of heading tags on a page.
Very long headings.
Using heading tags only for styling text and not presenting structure.

Add structured data markup

Structured data is code that you can add to your sites’ pages to describe your content to search engines, so they can better understand what’s on your pages. Search engines can use this understanding to display your content in useful (and eye-catching) ways in search results. That, in turn, can help you attract just the right kind of customers for your business.

Image showing a search result enhanced by review stars using structured data.

For example, if you’ve got an online store and mark up an individual product page, this helps us understand that the page features a bike, its price, and customer reviews. We may display that information in the snippet for search results for relevant queries. We call these rich results.

In addition to using structured data markup for rich results, we may use it to serve relevant results in other formats. For instance, if you’ve got a brick-and-mortar store, marking up the opening hours allows your potential customers to find you exactly when they need you, and inform them if your store is open/closed at the time of searching.

Google Search result for ice cream stores, showing rich results enabled by structured data.

You can markup many business-relevant entities:

Products you’re selling
Business location
Videos about your products or business
Opening hours
Events listings
Recipes
Your company logo, and many more

See a full list of supported content types.

We recommend that you use structured data with any of the supported notations markup to describe your content. You can add the markup to the HTML code to your pages, or use tools like Data Highlighter and Markup Helper.

Check your markup using the Rich Results Test

Once you’ve marked up your content, you can use the Google Rich Results test to make sure that there are no mistakes in the implementation. You can either enter the URL where the content is, or copy the actual HTML which includes the markup.

Avoid:

Using invalid markup.

Use Data Highlighter and Markup Helper

If you want to give structured markup a try without changing the source code of your site, you can use Data Highlighter, which is a tool integrated in Search Console that supports a subset of content types.

If you’d like to get the markup code ready to copy and paste to your page, try the Markup Helper.

Avoid:

Changing the source code of your site when you are unsure about implementing markup.

Keep track of how your marked up pages are doing

The various Rich result reports in Search Console shows you how many pages on your site we’ve detected with a specific type of markup, how many times they appeared in search results, and how many times people clicked on them over the past 90 days. It also shows any errors we’ve detected.

Avoid:

Adding markup data which is not visible to users.
Creating fake reviews or adding irrelevant markups.

Manage your appearance in Google Search results

Correct structured data on your pages also makes your page eligible for many special features in Google Search results, including review stars, fancy decorated results, and more. See the gallery of search result types that your page can be eligible for.

Organize your site hierarchy

Understand how search engines use URLs

Search engines need a unique URL per piece of content to be able to crawl and index that content, and to refer users to it. Different content (for example, different products in a shop) as well as modified content (for example, translations or regional variations) need to use separate URLs in order to be shown in search appropriately.

URLs are generally split into multiple distinct sections:

protocol://hostname/path/filename?querystring#fragment

For example:

https://www.example.com/RunningShoes/Womens.htm?size=8#info

Google recommends that all websites use https:// when possible. The hostname is where your website is hosted, commonly using the same domain name that you’d use for email. Google differentiates between the www and non-www version (for example, www.example.com or just example.com). When adding your website to Search Console, we recommend adding both http:// and https:// versions, as well as the www and non-www versions.

Path, filename, and query string determine which content from your server is accessed. These three parts are case-sensitive, so FILE would result in a different URL than file. The hostname and protocol are case-insensitive; upper or lower case wouldn’t play a role there.

A fragment (in this case, #info) generally identifies which part of the page the browser scrolls to. Because the content itself is usually the same regardless of the fragment, search engines commonly ignore any fragment used.

When referring to the homepage, a trailing slash after the hostname is optional since it leads to the same content (https://example.com/ is the same as https://example.com). For the path and filename, a trailing slash would be seen as a different URL (signaling either a file or a directory), for example, https://example.com/fish is not the same as https://example.com/fish/.

Navigation is important for search engines

The navigation of a website is important in helping visitors quickly find the content they want. It can also help search engines understand what content the website owner thinks is important. Although Google’s search results are provided at a page level, Google also likes to have a sense of what role a page plays in the bigger picture of the site.

Example of a useful page hierarchy for a website.

Plan your navigation based on your homepage

All sites have a home or root page, which is usually the most frequented page on the site and the starting place of navigation for many visitors. Unless your site has only a handful of pages, think about how visitors will go from a general page (your root page) to a page containing more specific content. Do you have enough pages around a specific topic area that it would make sense to create a page describing these related pages (for example, root page -> related topic listing -> specific topic)? Do you have hundreds of different products that need to be classified under multiple category and subcategory pages?

Using breadcrumb lists

A breadcrumb is a row of internal links at the top or bottom of the page that allows visitors to quickly navigate back to a previous section or the root page. Many breadcrumbs have the most general page (usually the root page) as the first, leftmost link and list the more specific sections out to the right. We recommend using breadcrumb structured data markup when showing breadcrumbs.

Website with a breadcrumb list showing the current page hierarchy.

Create a simple navigational page for users

A navigational page is a simple page on your site that displays the structure of your website, and usually consists of a hierarchical listing of the pages on your site. Visitors may visit this page if they are having problems finding pages on your site. While search engines will also visit this page, getting good crawl coverage of the pages on your site, it’s mainly aimed at human visitors.

Create a naturally flowing hierarchy

Make it as easy as possible for users to go from general content to the more specific content they want on your site. Add navigation pages when it makes sense and effectively work these into your internal link structure. Make sure all of the pages on your site are reachable through links, and that they don’t require an internal search functionality to be found. Link to related pages, where appropriate, to allow users to discover similar content.

Avoid:

Creating complex webs of navigation links, for example, linking every page on your site to every other page.
Going overboard with slicing and dicing your content (so that it takes twenty clicks to reach from the homepage).

Use text for navigation

Controlling most of the navigation from page to page on your site through text links makes it easier for search engines to crawl and understand your site. When using JavaScript to create a page, use a elements with URLs as href attribute values, and generate all menu items on page-load, instead of waiting for a user interaction.

Avoid:

Having a navigation based entirely on images, or animations.
Requiring script based event-handling for navigation.

Create a navigational page for users, a sitemap for search engines

Include a simple navigational page for your entire site (or the most important pages, if you have hundreds or thousands) for users. Create an XML sitemap file to ensure that search engines discover the new and updated pages on your site, listing all relevant URLs together with their primary content’s last modified dates.

Avoid:

Letting your navigational page become out of date with broken links.
Creating a navigational page that simply lists pages without organizing them, for example by subject.

Show useful 404 pages

Users will occasionally come to a page that doesn’t exist on your site, either by following a broken link or typing in the wrong URL. Having a custom 404 page that kindly guides users back to a working page on your site can greatly improve a user’s experience. Consider including a link back to your root page and providing links to popular or related content on your site. You can use Google Search Console to find the sources of URLs causing “not found” errors.

Avoid:

Allowing your 404 pages to be indexed in search engines (make sure that your web server is configured to give a 404 HTTP status code or—in the case of JavaScript-based sites—include the noindex tag when non-existent pages are requested).
Blocking 404 pages from being crawled through the robots.txt file.
Providing only a vague message like “Not found”, “404”, or no 404 page at all.
Using a design for your 404 pages that isn’t consistent with the rest of your site.

Simple URLs convey content information

Creating descriptive categories and filenames for the documents on your website not only helps you keep your site better organized, it can create easier, friendlier URLs for those that want to link to your content. Visitors may be intimidated by extremely long and cryptic URLs that contain few recognizable words.

URLs like the following can be confusing and unfriendly:

https://www.brandonsbaseballcards.com/folder1/22447478/x2/14032015.html

If your URL is meaningful, it can be more useful and easily understandable in different contexts:

https://www.brandonsbaseballcards.com/article/ten-rarest-baseball-cards.html
<!-- wp:spacer {"height":"36px"} -->
<div style="height:36px" aria-hidden="true" class="wp-block-spacer"></div>
<!-- /wp:spacer --><!-- wp:spacer {"height":"36px"} -->
<div style="height:36px" aria-hidden="true" class="wp-block-spacer"></div>
<!-- /wp:spacer -->

URLs are displayed in search results

Lastly, remember that the URL to a document is usually displayed in some form in a Google Search result near the document title.

Google is good at crawling all types of URL structures, even if they’re quite complex, but spending the time to make your URLs as simple as possible is a good practice.

Use words in URLs

URLs with words that are relevant to your site’s content and structure are friendlier for visitors navigating your site.

Avoid:

Using lengthy URLs with unnecessary parameters and session IDs.
Choosing generic page names like page1.html.
Using excessive keywords like baseball-cards-baseball-cards-baseballcards.html.

Create a simple directory structure

Use a directory structure that organizes your content well and makes it easy for visitors to know where they’re at on your site. Try using your directory structure to indicate the type of content found at that URL.

Avoid:

Having deep nesting of subdirectories like .../dir1/dir2/dir3/dir4/dir5/dir6/page.html.
Using directory names that have no relation to the content in them.

Provide one version of a URL to reach a document

To prevent users from linking to one version of a URL and others linking to a different version (this could split the reputation of that content between the URLs), focus on using and referring to one URL in the structure and internal linking of your pages. If you do find that people are accessing the same content through multiple URLs, setting up a 301 redirect from non-preferred URLs to the dominant URL is a good solution for this. If you cannot redirect, you may also use the rel="canonical" link element.

Avoid:

Having pages from subdomains and the root directory access the same content, for example, domain.com/page.html and sub.domain.com/page.html.

Optimize your content

Make your site interesting and useful

Creating compelling and useful content will likely influence your website more than any of the other factors discussed here. Users know good content when they see it and will likely want to direct other users to it. This could be through blog posts, social media services, email, forums, or other means.

Organic or word-of-mouth buzz is what helps build your site’s reputation with both users and Google, and it rarely comes without quality content.

Creating interesting new content can generate links from other websites.

Know what your readers want (and give it to them)

Think about the words that a user might search for to find a piece of your content. Users who know a lot about the topic might use different keywords in their search queries than someone who is new to the topic. For example, a long-time football fan might search for “fifa”, an acronym for the Fédération Internationale de Football Association, while a new fan might use a more general query like “football playoffs”. Anticipating these differences in search behavior and accounting for them while writing your content (using a good mix of keyword phrases) could produce positive results. Google Ads provides a handy Keyword Planner that helps you discover new keyword variations and see the approximate search volume for each keyword. Also, Google Search Console provides you with the top search queries your site appears for and the ones that led the most users to your site in the Performance Report.

Consider creating a new, useful service that no other site offers. You could also write an original piece of research, break an exciting news story, or leverage your unique user base. Other sites may lack the resources or expertise to do these things.

Write easy-to-read text

Users enjoy content that is well written and easy to follow.

Avoid:

Writing sloppy text with many spelling and grammatical mistakes.
Awkward or poorly written content.
Embedding text in images and videos for textual content: users may want to copy and paste the text and search engines can’t read it.

Organize your topics clearly

It’s always beneficial to organize your content so that visitors have a good sense of where one content topic begins and another ends. Breaking your content up into logical chunks or divisions helps users find the content they want faster.

Avoid:

Dumping large amounts of text on varying topics onto a page without paragraph, subheading, or layout separation.

Create fresh, unique content

New content will not only keep your existing visitor base coming back, but also bring in new visitors.

Avoid:

Rehashing (or even copying) existing content that will bring little extra value to users.
Having duplicate or near-duplicate versions of your content across your site.

Learn more about duplicate content.

Optimize content for your users, not search engines

Designing your site around your visitors’ needs while making sure your site is easily accessible to search engines usually produces positive results.

Avoid:

Inserting numerous unnecessary keywords aimed at search engines but are annoying or nonsensical to users.
Having blocks of text like “frequent misspellings used to reach this page” that add little value for users.
Deceptively hiding text from users, but displaying it to search engines.

Act in a way that cultivates user trust

Users feel comfortable visiting your site if they feel that it’s trustworthy.

A site with a good reputation is trustworthy. Cultivate a reputation for expertise and trustworthiness in a specific area.
Provide information about who publishes your site, provides the content, and its goals. If you have a shopping or other financial transaction website, make sure you have clear and satisfying customer service information to help users resolve issues. If you have a news site, provide clear information about who is responsible for the content.

Using appropriate technologies is also important. If a shopping checkout page doesn’t have a secure connection, users cannot trust the site.

Make expertise and authoritativeness clear

Expertise and authoritativeness of a site increases its quality. Be sure that content on your site is created or edited by people with expertise in the topic. For example, providing expert or experienced sources can help users understand articles’ expertise. Representing well-established consensus in pages on scientific topics is a good practice if such consensus exists.

Provide an appropriate amount of content for your subject

Creating high quality content takes a significant amount of at least one of the following: time, effort, expertise, and talent/skill. Make sure content is factually accurate, clearly written, and comprehensive. So, for example, if you describe your page as a recipe, provide a complete recipe that is easy to follow, rather than just a set of ingredients or a basic description of the dish.

Avoid:

Providing insufficient content for the purpose of the page.

Avoid distracting advertisements

We expect advertisements to be visible. However, don’t let the advertisements distract users or prevent them from consuming the site content. For example, advertisements, supplement contents, or interstitial pages (pages displayed before or after the content you are expecting) that make it difficult to use the website. Learn more about this topic.

Avoid:

Putting distracting advertisements on your pages.

Use links wisely

Write good link text

Link text is the visible text inside a link. This text tells users and Google something about the page you’re linking to. Links on your page may be internal—pointing to other pages on your site—or external—leading to content on other sites. In either of these cases, the better your anchor text is, the easier it is for users to navigate and for Google to understand what the page you’re linking to is about.

Diagram recommending useful link text on your site.

With appropriate anchor text, users and search engines can easily understand what the linked pages contain.

Choose descriptive text

Write anchor text that provides at least a basic idea of what the page linked to is about.

Avoid:

Writing generic anchor text like “page”, “article”, or “click here”.
Using text that is off-topic or has no relation to the content of the page linked to.
Using the page’s URL as the anchor text in most cases, although there are certainly legitimate uses of this, such as promoting or referencing a new website’s address.

Write concise text

Aim for short but descriptive text-usually a few words or a short phrase.

Avoid:

Writing long anchor text, such as a lengthy sentence or short paragraph of text.

Format links so they’re easy to spot

Make it easy for users to distinguish between regular text and the anchor text of your links. Your content becomes less useful if users miss the links or accidentally click them.

Avoid:

Using CSS or text styling that make links look just like regular text.

Think about anchor text for internal links too

You may usually think about linking in terms of pointing to outside websites, but paying more attention to the anchor text used for internal links can help users and Google navigate your site better.

Avoid:

Using excessively keyword-filled or lengthy anchor text just for search engines.
Creating unnecessary links that don’t help with the user’s navigation of the site.

Be careful who you link to

You can confer some of your site’s reputation to another site when your site links to it. Sometimes users can take advantage of this by adding links to their own site in your comment sections or message boards. Or sometimes you might mention a site in a negative way and don’t want to confer any of your reputation upon it. For example, imagine that you’re writing a blog post on the topic of comment spamming and you want to call out a site that recently comment spammed your blog. You want to warn others of the site, so you include the link to it in your content; however, you certainly don’t want to give the site some of your reputation from your link. This would be a good time to use nofollow.

Another example when the nofollow attribute can come handy are widget links. If you are using a third party’s widget to enrich the experience of your site and engage users, check if it contains any links that you did not intend to place on your site along with the widget. Some widgets may add links to your site which are not your editorial choice and contain anchor text that you as a website owner may not control. If removing such unwanted links from the widget is not possible, you can always disable them with nofollow. If you create a widget for functionality or content that you provide, make sure to include the nofollow on links in the default code snippet.

Lastly, if you’re interested in nofollowing all of the links on a page, you can add the tag <meta name="robots" content="nofollow"> inside the <head> tag for the page. You can find more details about robots meta tags in our documentation.

Combat comment spam with `nofollow`

To tell Google not to follow or pass your page’s reputation to the pages linked, set the value of the rel attribute of a link to nofollow or ugc. Nofollowing a link means adding rel="nofollow" or a more specific attribute such as ugc inside the link’s anchor tag, as shown here:

<a href="http://www.example.com" rel="nofollow">Anchor text here</a>

or:

<a href="http://www.example.com" rel="ugc">Anchor text here</a>

When would this be useful? If your site has a blog with public commenting turned on, links within those comments could pass your reputation to pages that you may not be comfortable vouching for. Blog comment areas on pages are highly susceptible to comment spam. Nofollowing these user-added links ensures that you’re not giving your page’s hard-earned reputation to a spammy site.

Illustration of a user comment containing external links.

Automatically add `nofollow` to comment columns and message boards

Many blogging software packages automatically nofollow user comments, but those that don’t can most likely be manually edited to do this. This advice also goes for other areas of your site that may involve user-generated content, such as guest books, forums, shout-boards, referrer listings, etc. If you’re willing to vouch for links added by third parties (for example, if a commenter is trusted on your site), then there’s no need to use nofollow on links; however, linking to sites that Google considers spammy can affect the reputation of your own site. The Google Search Central documentation has more tips on avoiding comment spam, for example by using CAPTCHAs and turning on comment moderation.

Optimize your images

Use HTML images

Use HTML image elements to embed images in your content.

Use the HTML `<img>` or `<picture>` elements

Semantic HTML markup helps crawlers find and process images. By using the <picture> element you can also specify multiple options for different screen sizes for responsive images. You might also use the loading="lazy" attribute on images to make your page load faster for your users.

Avoid:

Using CSS to display images that you want us to index.

Use the `alt` attribute

Provide a descriptive filename and alt attribute description for images. The alt attribute allows you to specify alternative text for the image if it cannot be displayed for some reason.

Illustration showing the usefulness of good alt text for an image.

Why use this attribute? If a user is viewing your site using assistive technologies, such as a screen reader, the contents of the alt attribute provide information about the picture.

Another reason is that if you’re using an image as a link, the alt text for that image will be treated similarly to the anchor text of a text link. However, we don’t recommend using too many images for links in your site’s navigation when text links could serve the same purpose. Lastly, optimizing your image filenames and alt text makes it easier for image search projects like Google Images to better understand your images.

Use brief but descriptive filenames and alt text

Like many of the other parts of the page targeted for optimization, filenames and alt text are best when they’re short, but descriptive.

Avoid:

Using generic filenames like image1.jpg, pic.gif, 1.jpg when possible—if your site has thousands of images you might want to consider automating the naming of the images.
Writing extremely lengthy filenames.
Stuffing keywords into alt text or copying and pasting entire sentences.

Supply alt text when using images as links

If you do decide to use an image as a link, filling out its alt text helps Google understand more about the page you’re linking to. Imagine that you’re writing anchor text for a text link.

Avoid:

Writing excessively long alt text that would be considered spammy.
Using only image links for your site’s navigation.

Help search engines find your images

An Image sitemap can provide Google with more information about the images found on your site. This increases the likelihood that your images can be found in Google Images results. The structure of this file is similar to the XML sitemap file for your web pages.

Use standard image formats

Use commonly supported filetypes; most browsers support JPEG, GIF, PNG, BMP and WebP image formats. It’s also a good idea to have the extension of your filename match with the file type.

Make your site mobile-friendly

The world is mobile today. Most people are searching on Google using a mobile device. The desktop version of a site might be difficult to view and use on a mobile device. As a result, having a mobile ready site is critical to your online presence. In fact, starting in late 2016, Google has begun experiments to primarily use the mobile version of a site’s content for ranking, parsing structured data, and generating snippets.

Understand the difference between devices

Smartphone – In this document, “mobile” or “mobile devices” refers to smartphones, such as devices running Android, iPhone, or Windows Phone. Mobile browsers are similar to desktop browsers in that they can render a broad set of the HTML5 specification, although their screen size is smaller and in almost all cases their default orientation is vertical.
Tablet – We consider tablets as devices in their own class, so when we speak of mobile devices, we generally do not include tablets in the definition. Tablets tend to have larger screens, which means that, unless you offer tablet-optimized content, you can assume that users expect to see your site as it would look on a desktop browser rather than on a smartphone browser.
Multimedia phone – These are phones with browsers that are able to render pages coded to meet XHTML standards, support HTML5 Markup, JavaScript/ECMAScript but might not support some of the extension APIs in the HTML5 standard. This generally describes the browser in most 3G-ready phones that are not smartphones.
Feature phones – On these phones, browsers lack the capability to render normal desktop web pages coded using standard HTML. This includes browsers that render only cHTML (iMode), WML, XHTML-MP, etc.

Our recommendations are geared toward smartphones, but we encourage multimedia and feature phones site owners to follow the same advice where they feel appropriate.

Choose a mobile strategy

There are multiple ways of making your website mobile ready and Google supports different implementation methods:

After you have created a mobile-ready site, you can use Google’s Mobile-Friendly Test to check if pages on your site meet the criteria for being labeled mobile-friendly on Google Search result pages. You can also check out the Search Console Mobile Usability report to fix mobile usability issues affecting your site.

If your site serves lots of static content (like blog posts or product landing pages) across multiple pages, consider implementing it using AMP (Accelerated Mobile Pages). It’s a special flavor of HTML that ensures your site stays fast and user friendly, and can be further accelerated by various platforms, including Google Search.

Configure mobile sites so that they can be indexed accurately

Regardless of which configuration you choose to set up your mobile site, take note of these key points:

If you use Dynamic Serving or have a separate mobile site, signal to Google when a page is formatted for mobile (or has an equivalent page that’s formatted for mobile). This helps Google accurately serve mobile searchers your content in search results.
If you are using Responsive Web Design, use the meta name="viewport" tag to tell the browser how to adjust the content. If you use Dynamic Serving, use the Vary HTTP header to signal your changes depending on the user agent. If you are using separate URLs, signal the relationship between two URLs by adding the <link> tag with rel="canonical" and rel="alternate" elements to the page.
Keep resources crawlable. Blocking page resources can give Google an incomplete picture of your website. This often happens when your robots.txt file is blocking access to some or all of your page resources. If Google doesn’t have access to a page’s resources, such as CSS, JavaScript, or images, we may not detect that it’s built to display and work well on a mobile browser. In other words, we may not detect that the page is mobile-friendly, and therefore not properly serve it to mobile searchers.
Avoid common mistakes that frustrate mobile visitors, such as featuring unplayable videos.
Mobile pages that provide a poor searcher experience can be demoted in rankings or displayed with a warning in mobile search results. This includes but is not limited to full page interstitials on mobile that hinder user experience.
Provide full functionality on all devices. Mobile users expect the same functionality—such as commenting and check-out—and content on mobile as well as on all other devices that your website supports. In addition to textual content, make sure that all important images and videos are embedded and accessible on mobile devices. For search engines, provide all structured data and other metadata—such as titles, descriptions, link-elements, and other meta-tags—on all versions of the pages.
Make sure that the structured data, images, videos, and metadata you have on your desktop site are also included on the mobile site.

Best Practices

Test your mobile pages with the Mobile-Friendly Test to see if Google thinks your website works well on mobile devices.
If you use separate URLs for your mobile pages, make sure to test both the mobile and the desktop URLs, so you can confirm that the redirect is recognized and crawlable.

For more information, see Google’s mobile-friendly guide.

Promote your website

While most of the links to your site will be added gradually, as people discover your content through search or other ways and link to it, Google understands that you’d like to let others know about the hard work you’ve put into your content. Effectively promoting your new content will lead to faster discovery by those who are interested in the same subject. As with most points covered in this document, taking these recommendations to an extreme could actually harm the reputation of your site.

A blog post on your own site letting your visitor base know that you added something new is a great way to get the word out about new content or services. Other website owners who follow your site or RSS feed could pick the story up as well.

Putting effort into the offline promotion of your company or site can also be rewarding. For example, if you have a business site, make sure its URL is listed on your business cards, letterhead, posters, etc. You could also send out recurring newsletters to clients through the mail letting them know about new content on the company’s website.

If you run a local business, claiming your Business Profile will help you reach customers on Google Maps and Google Search.

Sample Google Search result showing rich results for physical stores.

Sites built around user interaction and sharing have made it easier to match interested groups of people up with relevant content.

Avoid:

Attempting to promote each new, small piece of content you create; go for big, interesting items.
Involving your site in schemes where your content is artificially promoted to the top of these services.

Chances are, there are a number of sites that cover topic areas similar to yours. Opening up communication with these sites is usually beneficial. Hot topics in your niche or community could spark additional ideas for content or building a good community resource.

Avoid:

Spamming link requests out to all sites related to your topic area.
Purchasing links from another site with the aim of getting PageRank.

Analyze your search performance and user behavior

Analyzing your search performance

Major search engines, including Google, provide tools for website owners to analyze their performance in their search engine. For Google, that tool is Search Console.

Search Console provides two important categories of information: Can Google find my content? How am I performing in Google Search results?

Using Search Console won’t help your site get preferential treatment; however, it can help you identify issues that, if addressed, can help your site perform better in search results.

With the service, website owners can:

See which parts of a site Googlebot had problems crawling
Test and submit sitemaps
Analyze or generate robots.txt files
Remove URLs already crawled by Googlebot
Specify your preferred domain
Identify issues with title and description meta tags
Understand the top searches used to reach a site
Get a glimpse at how Google sees pages
Receive notifications of spam policy violations and request a site reconsideration

Microsoft’s Bing Webmaster Tools also offers tools for website owners.

Analyzing user behavior on your site

If you’ve improved the crawling and indexing of your site using Google Search Console or other services, you’re probably curious about the traffic coming to your site. Web analytics programs like Google Analytics are a valuable source of insight for this. You can use these to:

Get insight into how users reach and behave on your site
Discover the most popular content on your site
Measure the impact of optimizations you make to your site, for example, did changing those title and description meta tags improve traffic from search engines?

For advanced users, the information an analytics package provides, combined with data from your server log files, can provide even more comprehensive information about how visitors are interacting with your documents (such as additional keywords that searchers might use to find your site).

October 14, 2022by Sudhir TambeOptimization SEO58 comments

5 Ways to Increase Google Ranking in India

Hoe to Increase Google Ranking – Article Content

How Long Does It Take To Increase Google Ranking?
How To Increase Google Ranking
1. Start With A Sound Foundation
2. Deliver A Great Page Experience
  - Core Web Vitals
  - File Size
  - Browser Caching
  - Script Handling
  - Mobile Friendly
  - HTTPS
  - No Intrusive Interstitials
3. Optimize Your Pages For Google
  - Tell Google What Your Pages Are About
  - Keep Your Titles Short
  - Craft Unique Titles & Meta Descriptions
  - Be Specific In Your Internal Anchor Text
4. Optimize For Search Intent
  - How To Optimize For Search Intent
5. Optimize Internal Links
  - Link Architecture
  - Fix Broken Links & Duplicates
  - Reclaim Your Site Mentions
Takeaway

Many things have changed in SEO since Google first came online in 1998.

The one thing that hasn’t changed is this: Your organic traffic is directly related to your search engine ranking positions.

If you have a prolific number of keywords in the Google index and they appear at or near the top of the search results, boundless traffic will follow.

Conversely, if you have a great website, but no visibility in the SERPs, you are destined to have little if any organic search traffic.

In this post, I’m going to break down the steps needed to boost your Google SERPs. That said, I know you are equally interested in knowing the following.

How Long Does It Take To Increase Google Ranking?

I’m going to go out on a limb here and give you the definitive answer, “It depends.”

While I recognize this is frustrating and seems like a copout, it’s the truth. SEO doesn’t happen in a vacuum and every situation offers a unique set of variables.

Skill, budget, the level of competition, and how your website stacks up can all play a role in how quickly one can move the dial.

So, bearing that in mind, let’s break it down in a more quantifiable sense and review what you can do to make things happen sooner, rather than later.

During an episode of AskGooglebot in June of 2021, John Mueller, a Google search rep, said it can take “several hours to several weeks” for Google to index new or updated content. He also warned that just because a page gets indexed, doesn’t mean that it will rank for anything right away, if ever.

Due to the number of factors in play, rapid changes in SERPs should not be expected.

Mueller has said in the past that even if you make drastic changes to your website’s design and functionality, it could still take a couple of months or even a year to have an impact.

This, however, doesn’t mean that you should just sit and wait after you upgrade your site. He mentioned some specific ideas for speeding up indexing, which included:

Preventing server overload by making your server and website faster.
Prominently linking to new pages.
Avoiding the use of unnecessary URLs, like category page filters.
Taking advantage of user submission methods like uploading sitemap files, and utilizing the URL inspection tool.

Finally, Mueller reiterated the best way to get ranked is to create high-quality content that searchers will find useful. In his words, make your site “fantastic.”

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How To Increase Google Ranking

To reach the top 10 SERPs in less than a year takes lots of hard work, skill, and sometimes luck.

And this takes us back to the topic of today’s discussion on how to improve Google ranking.

So, if you want to boost sales and conversions by taking your website to the first page of Google, here are five steps you should take.

1. Start with A Sound Foundation – Increase Google Ranking

Poor website structure and information architecture can doom even the best SEO campaigns.

If your website is difficult for users to navigate and Google to crawl, your rankings are likely to suffer. Pay attention to Core Web Vitals.

Perform A Technical SEO Audit

The Google algorithm incorporates thousands of signals, plus machine learning and AI to determine search rankings.

That said, attending to the basics, even today, will give you an advantage over many competitors. Here are the need-to-know steps for conducting an SEO audit.

2. Deliver A Great Page Experience – Increase Google Ranking

Google defines page experience as “a set of signals that measure how users perceive the experience of interacting with a web page beyond its pure information value, both on mobile and desktop devices. “

Core Web Vitals

Whether it’s a mobile or desktop site, you must continuously monitor the speed and keep improving it. Specifically, Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS).

File Size

For file size, use your favorite image editing program.

Before uploading, you can further optimize the size of the file with apps like Optimizilla, Image Recycle, and Kraken.io.

Lastly, always confirm that the dimensions of the image fit into the reserved image space to retain a clean, structured look of your live webpage.

Browser Caching

When a web browser loads a page, it loads a number of resources. Browser caching stores these resource files locally on the users’ computers.

That way, when a user navigates to a new page, those resources need not be loaded again.

For most, the best way to enable caching is by adding code to the web host/server .htaccess file.

For WordPress, there are free plugins available to accomplish this, like WP SuperCache.

Script Handling

Before loading countless JS and CSS files to enhance your site, make sure that you need those extra augmentations as they end up slowing down your website.

You can also minify your files by stripping comments, for instance, to keep things running fast.

And if it’s possible to merge several scripts into a single file, go for it. That way, there will only be one retrieving call to the server to load all the scripts.

Here are some tools that can help you measure and monitor Core Web Vitals.

Mobile Friendly

With the evolution of search and the mobile-first index, your website needs to pass the Mobile-Friendly Test.

According to Google “… our crawling, indexing, and ranking systems have typically used the desktop version of a page’s content… Mobile-first indexing means that we’ll use the mobile version of the page for indexing and ranking…”

To avoid mobile ranking problems, you should double down on search intent and performance.

HTTPS

Check if your site’s connection is secure. If the page isn’t served over HTTPS, learn how to make it secure.

No Intrusive Interstitials

Intrusive interstitials are page elements that obscure content from the view of users, typically for the purpose of promotion.

YGOASO.com – Trusted SEO Partner

3. Optimize Your Pages For Google – Increase Google Ranking

It goes without saying that you must write great content that will keep readers engaged so that they can read to the last paragraph.

To quickly win them over your target audience, start with a quick summary intro that tells the readers what they expect to find in that post.

Now, to make your content friendly for Google, some of the best strategies you can implement are:

Tell Google What Your Pages Are About

Do this by adding structured data throughout your site. That way, Google can easily understand what your content is about.

Schema.org is the format preferred by Google. Schema types include recipes, businesses, products, authors, and more.

Keep Your Titles Short

Apart from turning off your readers as it will be impossible for them to get the full info at a glance, extra-long titles will also hurt your keywords’ SEO impact.

To properly fit the SERP length, keep your titles between 135 and 159 characters. SEO plugins can help you identify titles with excessive characters.

Craft Unique Titles & Meta Descriptions

Even though titles and meta descriptions don’t have a direct impact on your website’s ranking, they are quite significant in portraying your content’s value from the SERP.

Thus, if done right, they can boost your click-through rate and subsequently increase your traffic.

So, make sure that you write unique titles with a simple and attractive description that also contains a target keyword.

Additionally, you should also know that if you don’t write your own unique and vivid meta descriptions with target keywords for your pages, Google will auto-generate them.

Obviously, the auto-generated ones won’t be as effective for your site as the ones you have properly crafted. Still, you should also be careful not to stuff your titles and descriptions with keywords.

Be Specific In Your Internal Anchor Text

Get straight to the point if you want your content to rank for a specific keyword.

Many websites out there unknowingly use vague and elusive anchor texts to link to other pages within their site.

This is a huge mistake because it will not be a clear enough anchor to your visitors and even the search engines.

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4. Optimize For Search Intent – Increase Google Ranking

The evolution of modern search has its roots in Hummingbird, later supplemented by Rankbrain and then BERT.

The end game for Google is to better understand the context of a search to serve up results that match the intent of a given query. In fact, Google’s continued success depends on it.

Four common types of search (a.k.a. user) intent are:

Navigational – a search for a particular website.
Informational – a search for knowledge.
Commercial – a search for data (like reviews) to make an informed purchase decision.
Transactional – a search to make a purchase (where to buy).

How To Optimize For Search Intent

Check the SERPs for the keyword phrase that you are interested in ranking for. If the top results don’t align with your page, you aren’t going to rank. In other words, if Google has decided the intent of a search is informational and your page is transactional, that page will not rank well.
In cases where a page does not match the top results/search intent, you have two choices:
- Edit your page to match the intent.
- Create a new page to match the intent.

YGOASO.com – Trusted SEO Partner

5. Optimize Internal Links – Increase Google Ranking

The links on your website must be placed strategically, and you must ensure that all the links are working properly as well. Here are a few tricks to polish your link game.

Link Architecture

The page depth of your site shouldn’t be more than three clicks; an efficiency hack that sometimes people forget.

A proper internal linking strategy will mean that your best pages appear on the first level.

An effective way of doing this is creating a home page section that links directly to your ‘Best-Selling Products’ or ‘Top Categories’.

Fix Broken Links & Duplicates

Some website owners have a habit of ignoring broken links because they don’t realize the impact of the poor user experience they create.

By running a crawl on your site with tools like Sitebulb, you can easily spot the 404 errors and fix them in a jiffy!

Reclaim Your Site Mentions

Reclaim the mentions of your site by setting a Google Alert that will help you keep track of your brand mentions across the internet.

And in case any of the mentions come without being linked back to your site, contact the webmaster and request them to link back!

Takeaway

SEO can seem overwhelming. It’s easy to get caught up in the paralysis of analysis and do nothing.

That said, it’s important to remember that even in 2022, simply paying attention to the basics, as outlined above, will position you for online success.

YGOASO.com – Trusted SEO Partner

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October 4, 2022by Sudhir TambeOptimization SEO77 comments

8 Best SEO techniques a Traffic-Generating, Rank-Boosting SEO Strategy

8 Best SEO techniques a Traffic-Generating, Rank-Boosting SEO Strategy in India

Article Content

The importance of SEO
What every SEO strategy must have
1. Keyword targeting
2. Metadata
3. Backlinks
4. Technical SEO
5. SEO metrics
Why is organic traffic and SEO important?
8 tips to build an effective SEO strategy
1. Write for humans first and search engines second
2. Use targeted keywords in all the right places
3. Focus on user experience (UX)
4. Focus on building relevant links
5. Format content for Featured Snippets
6. Remove anything that slows down your website
7. Pay attention to Google algorithm updates
8. Improve existing content & add missing subtopics
Lock in SEO success

Most of you will have heard the term SEO thrown around in relation to digital marketing, online businesses, or internet circles in general. Regardless, you’d be surprised how many people simply remember those three letters but never really understand what they mean.

If that’s you, we’ve got you covered, and if this is your first time coming across the phrase, then you’re in luck. In this post, you’re going to learn everything you need to know in order to carry out an effective SEO (search engine optimization) strategy. We’re going to cover:

What SEO is and why it’s more important than ever.
The basics of an SEO strategy (keywords, meta data, and link-building, technical components).
Eight specific tactics that will set you up for SEO success based on SEO trends.

The importance of SEO in 2022 – Best SEO techniques

According to Safari Digital, approximately 61% of marketers believe that SEO is the key to online success, which is why modern businesses allocate an average of 41% of their marketing budget to it. In short, taking the time to outline a proper SEO strategy can revolutionize not just your online traffic but your business as a whole.

Given the way the world is right now, internet use is as high as it’s ever been. The pandemic has us doing more online shopping, streaming even more movies and television than usual, and attending enough Zoom meetings for a lifetime. SEO has been crucial for so many organizations throughout 2020 and we expect 2021 to be much of the same. So, as we approach the New Year, how can you create an SEO strategy that moves with the times? Well, let’s start with the basics.

What every SEO strategy must have – Best SEO techniques

SEO is essentially the practice of using certain qualitative content principles and technical improvements to improve your online traffic and rankings on SERPs (search engine results pages). Quantity plays a big part too. Writing more content, using more links, and using a wider variety of keywords is a great way to rank higher over time—this is called ‘scaling’ and it’s pretty much what it sounds like.

So, there are a few things we’ve chucked in there. Before we get too far ahead of ourselves, let’s rattle off the main tools you’ll be using to start building your 2021 SEO strategy:

1. Keyword targeting

Keywords are phrases that are commonly searched for on Google, Bing, etc. and they are a crucial part of determining your website’s rankings. Use the right amount of keywords in the right places and in time you’ll see your pages climb up the leaderboards.

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Keywords that a car dealership may be researching (using our Free Keyword Tool).

Keyword strategy has changed a lot over the years, it used to just be stuff as many in there as possible, but lots of content then became spammy and sites were ultimately penalized by Google’s algorithms. These days, you need to do your keyword research, use a wide variety of keywords, and fit them in naturally. Google gets smarter by the day, so they’ll make you work for it.

For more help with keywords, check out:

2. Metadata

You can think of metadata almost as your shop window. Your meta title and meta description are the first things a user sees in the SERP which influences whether or not they click.

Also, Google uses what are known as ‘crawlers’ (imagine tiny robot spiders), to scan through websites and collect information that matches search queries. By including keywords in your meta data (including image tags and heading tags) Google can more quickly understand the relevance of your page.

3. Backlinks

As we move into the more technical side of things, another crucial factor in SEO performance is acquiring backlinks. This is when another website links to yours in an article or blog post. Not only does this help you gain what is known as domain authority, but it also directly improves the chances of people clicking through to your website if it appears on other reliable domains.

You can earn organic links by simply writing engaging content: the better your work and the more closely you match with a person’s search intent, the more likely others in your industry are to reference your site. This overarching process is known as link-building and while you can simply reach out to other sites to trade links—quid pro quo—there a plenty of other activities that can help speed up this process:

Guest blogging.
Testimonials.
Answering questions on sites like Quora.
Creating shareable content such as videos and infographics.
Using industry contacts and sharing on social (e.g. LinkedIn).

4. Technical SEO

Carrying on from that, there are various other technical issues in the back end of your site that once addressed, can make a huge difference in your overall SEO results. At the end of the day, if your website’s UX isn’t smooth and accessible, it’s going to be hard for any visitor to do anything significant on your website. For context, over 50% of all online traffic is mobile, so when it comes to things like UX, the technical stuff matters.

Whether it’s ensuring site speeds are quick, removing ‘toxic’ backlinks (links to websites that are deemed irrelevant or untrustworthy etc.), or creating a clear XML sitemap with a clean URL structure, all of these technical SEO tips can be huge when it comes to securing those higher rankings. You don’t want anything to get in the way of SEO doing its job, which is allowing for people to find your website organically.

Are you making SEO mistakes?

5. SEO metrics

You can’t do effective SEO if you don’t know what “effective” means! You’ll need to have a thorough understanding of SEO metrics in order to measure, analyze, and improve your SEO strategy.

Why is organic traffic and SEO important? – Best SEO techniques

If you’re looking for longevity and cost-effectiveness when it comes to your digital marketing, organic search strategies driven by SEO can’t be beaten. Not only is SEO cheaper than paid advertising but its effects are longer lasting. While PPC campaigns need to be renewed and bidding costs fluctuate, SEO tracking tools use organic data to compile lists of keywords and continue to throw up more content ideas the deeper you dig.

Admittedly, SEO can feel like a slow burn at first. Nevertheless, you can start to see serious upturns in your overall traffic and rankings after a few months. Furthermore, the longer you stay at it, the more backlinks and site authority you build, meaning you can go for even bigger and better keywords, and so on and so forth.

Even starting at the other end of the spectrum—targeting long-tail keywords and more detailed variants—especially when it comes to content and specific sub-topics, is an excellent way for SMBs to see results early and build a platform towards momentum. Over a third of Google’s total search queries feature four or more words (i.e. long-tail keywords). Not only are these keywords less competitive and therefore easier to rank for, but they can also still drive plenty of cumulative traffic organically.

8 tips to build an effective SEO strategy in 2022 – Best SEO techniques

It isn’t always about trying to go for the most popular search terms and expecting to be able to compete with the big fish right out of the gate. It’s about knowing your audience and trying to provide the content, information, and overall service they want/need. With that in mind, here are eight SEO tips that are just as effective now in 2021 as they have always been.

You may also be interested in our epic website audit checklist (with a six-tab Google Sheet) to help you out with your strategy.

1. Write for humans first and search engines second – Best SEO techniques

As mentioned already, the Google algorithm gets smarter by the day and using constant human input, continues to better align with our thinking. That being said, there is no clever loophole or magic formula to outwit a search engine, so don’t bother trying. Write for humans first and search engines second.

Ultimately, your priority should always be to provide your audience with what they are looking for, and that only comes through writing engaging and fundamentally naturalistic content. Anyone can spot a keyword that’s been shoehorned in and stuffing is even more blatant, so fit them in where it makes sense and allow driving keywords to elevate your already informative and valuable content.

2. Use targeted keywords in all the right places – Best SEO techniques

Whilst the motivation should always be humans first, search engines second, the bedrock of this whole process is keywords. Not only do they get to the heart of what visitors and Google are looking for by isolating common search terms, but SEO also drives 1000%+ more traffic than organic social media, which itself dominates over half of all online traffic. So, if keywords are at the heart of SEO, they should be at the heart of everything you do, too.

However, once again, it isn’t about just chucking them in left, right, and center. It all starts with keyword research. Use SEO tools like Google Ads, Ahrefs and even simple on-site search bars to identify broad search intent and your “seed” keywords. Then dig deeper to find more long-tail variants, study competitors to find keyword gaps, and don’t forget to include them in your metadata as well as the anchor text for your links. Lastly, remember not to keyword stuff. Fit them in naturally so as not to disrupt the readability of your copy.

3. Focus on user experience (UX) – Best SEO techniques

There is nothing worse than having to navigate a site that you can barely use. In fact, after more than a few seconds of frustration, most people don’t bother and Google will struggle to make the best out of it too. Things like dead links, error pages, and messy site structures will all impact what people take away from your website.

Not only do users value a good experience and easy navigation, but this seamlessness also helps Google’s crawlers scan your content and determine your SERP rankings. Use headings and short, easy to read paragraphs, tidy up your sub-folders, and optimize for mobile. All of these things will help to reduce your bounce rate, improve your rankings, and generate better conversion overall.

And now that Core Web Vitals have become a ranking factor via the page experience update, you should be optimizing page speed more than ever.

4. Focus on building relevant links – Best SEO techniques

As mentioned, another key aspect in building domain reputation/site authority is link-building. We’ve already touched upon why outbound/external links are important: you not only enhance the information you are providing but you can receive reciprocal backlinks through outreach, etc.

Furthermore, links are a key ranking factor. Bots/crawlers discover content by following links through to subsequent pages and judging how relevant they are to a search query. This goes for internal linking as well, so don’t be afraid to link to other useful pages on your site where necessary and where it feels natural. 51% of marketers notice an impact after one to three months of implementing a link-building strategy.

We talk a lot about link building in our 10-step SEO audit—check it out.

5. Format content for Featured Snippets – Best SEO techniques

Featured snippets pretty much rule SERPs these days. It’s likely that you’re familiar with them even if you haven’t heard the term before. They are the highlighted answer boxes that appear at the top of the pages for most search queries. If you manage to earn a featured snippet, you’re doing something right.

There are certain formatting and stylistic choices you can make to up your chances of landing a featured snippet: bullet points, numbered lists, infographics and answering question-based searches directly, to name a few. Whilst there is data that shows snippets don’t always result in direct clicks, as the search query is answered in the Google preview itself, over 19% of SERPs have featured snippets and counting. They are great for raising brand awareness and getting your name out there. Therefore, the clicks will still come.

6. Remove anything that slows down your site – Best SEO techniques

Once again, it can’t be overstated how simple it is to get the technical stuff right in order for your website and specific content to speak for itself. Whether you’re writing informative blogs, selling a product/service, or simply pointing someone in the right direction, your site needs to be quick, accessible, and easy to use. These days, people expect instant information and instant results. If your site takes an age to load, they’ll simply move on.

There are a number of ways you can improve site speed and the overall smoothness of your UX: delete old/defunct plugins, clean up your code, optimize and compress your images, make sure your sub-folders flow and make sense, and use tools like Google Page Speed Insights or GTmetrix to continue monitoring in the future.

7. Pay attention to Google algorithm updates

We’ve briefly touched on this already but Google gets smarter and more intuitive by the day. The core updates and tweaks to the algorithm are constant and often unexpected, with sites either benefitting or being penalized for how closely they adhere to the most recent update.

Rankings and penalties are determined by a variety of factors: accessibility, speed, excessive advertising or spammy content, etc. Whilst it can’t always be avoided, there are a few easy steps you can take to stay in touching distance. Firstly, subscribe to industry websites and forums to keep track of recent/impending updates. Google’s Search Console Community is a good start – and make sure to closely track your traffic using services like Google Analytics and SEMrush to see where updates may have occurred, so you can then adjust accordingly.

8. Improve existing content & add missing subtopics – Best SEO techniques

Lastly, you need to remember that there is no real finish line when it comes to your SEO strategy. Constant updates and battling with your competitors means that there’s always work to be done, not to mention that you can still improve on what you’ve done already. If you haven’t been using SEO properly already, going back and updating content with keywords, backlinks, and better readability is a great way to get started. You can even ensure that pages that have been performing better maintain traffic growth or build upon that standard by regularly updating them.

Circling back to your keyword research, this is a great opportunity to use these phrases and competitor analysis as the basis for a long-term content plan. Each keyword should branch off into a plethora of others and with that comes more ideas for content. Rather than writing, say, one piece of a specific topic, make it a ‘cornerstone’ article from which a number of other more specific ones spawn. A proper content audit can be done using tools like SEMrush and Yoast; adding and updating old content can double your traffic —just try to make it as evergreen as possible and be sure to use that internal and external linking we talked about.

Lock in SEO success for 2022 – Best SEO techniques

This post only scratches the surface of what SEO is all about. It’s a discipline that grows more complex and nuanced by the day, but by giving you some tried and true tips that have stood the test of time in this field, you should be well prepared to handle whatever 2021 throws at us.

To get more information and examples of SEO for beginners, intermediates, all the way up to experts, we has a wealth of resources at your disposal. The SEO landscape is constantly shifting, so don’t leave it any longer to play catch up!

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September 29, 2022by Sudhir TambeOptimization SEO63 comments

BEST SEO TOOLS THAT SEO EXPERTS ACTUALLY USE IN INDIA

Mastering SEO optimization can be hard, especially if you’re just starting out. Fortunately, finding the best SEO tools is easy, we’ve compiled them all on this list. We reached out to over 30 SEO experts to find out what the best SEO software is and what keyword tracking tools are impressing the SEO experts. You don’t need to try all these tools, you just need to figure out which one works best for your business.

Why Use SEO Tools?

SEO tools save you from tedious keyword research and data analysis. With these tools, you’re able to see what’s working and which parts of your strategy could benefit from some tweaking. The best SEO tools also provide reports about how you measure up to competitors and where the greatest opportunities lie. What’s more, they allow you to measure search performance countries, regions, or languages.

It gets better. If you’re managing more than one website, SEO tools can help you assess each site’s performance on the fly. Many entrepreneurs with multiple websites end up putting a lot of data in spreadsheets and analyzing it manually. But that soon becomes overwhelming and raises the risk of the reports being inaccurate. Fortunately, you can use SEO software to save hours of effort and generate accurate reports at a click.

Best Search Engine Optimization (SEO) Tools

1. Ahrefs: SEO Keyword Tool

Ahrefs is one of the most recommended SEO tools online. It’s only second to Google when it comes to being the largest website crawlers. SEO experts can’t get enough of Ahrefs’ Site Audit feature as it’s the best SEO analysis tool around. The tool highlights what parts of your website need improvements to rank better in search engines. From a competitor analysis perspective, you’ll likely use Ahrefs to determine your competitor’s backlinks to use them as a starting point for your own brand. You can also use this SEO tool to find the most linked to content within your niche, check and fix broken links on your website,and get an overview of your best-performing pages (so you can see what information is drawing in the visitors).

Syed Irfan Ajmal, a Growth Marketing Manager at Ridester, loves the SEO keyword tool Ahrefs. He shares, “Ahrefs is surely our most favorite tool when it comes to various facets of SEO such as keyword research, rank tracking, competitor research, SEO audit, viral content research and much more. We add our site and those of our competitors to it. The tool then shows us the sites which have backlinked to our competitors but not us. This helps us find great link opportunities. But this wouldn’t have been so easy if Ahrefs didn’t have the largest database of backlinks. Ahrefs has been instrumental in getting our site ranked for several major keywords, and getting us to 350,000 visitors per month.”

2. Google Search Console: Top SEO Tool

Offered for free to everyone with a website, Google Search Console lets you monitor and report on your website’s presence in Google SERP. All you need to do is verify your website by adding a code to your website or going through Google Analytics and you can submit your sitemap for indexing. Although you don’t need a Search Console account to appear in Google’s search results, you can control what gets indexed and how your website is represented with this account. As an SEO checker tool, Search Console can help you understand how Google and its users view your website and allow you to optimize for better performance in Google search results. It’s especially useful for new websites as it lets site owners submit web pages for search indexing.

3. SEMRush: Marketing SEO Tools

Marketing SEO tools like SEMRush tend to be fan favorites in the SEO community. Experts love that they let you easily assess your rankings as well as identify changes and new ranking opportunities. One of the most popular features of this SEO tool is the Domain Vs Domain analysis, which allows you to easily compare your website to your competitors. If you’re looking for analytics reports to help you better understand your website’s search data, traffic, or even your competitors, you’ll be able to compare keywords and domains. The On-Page SEO Checker tool allows you to easily monitor your rankings and find some recommendations on how to improve your website’s performance.

Liraz Postan, Senior SEO & Content Manager at Outbrain, recommends SEMRush as one of the best SEO tools. She says, “My favorite SEO tool is SEMrush with the feature of “organic traffic insights”. This feature lets me see all my leading articles with one dashboard, along with related keywords, social shares and word count. This gives me a quick overview of what’s working and where to optimize. I generally use SEMrush on my daily work, love this tool, and love using its site audit to optimize our site health. We improved our site health by 100% more since we started using SEMrush, and we increased conversions by 15% more from our content pages.”

4. KWFinder: SEO Keyword Tool

An SEO keyword tool like KWFinder helps you find long-tail keywords that have a lower level of competition. The experts use this SEO tool to find the best keywords and run analysis reports on backlinks and SERP (Search Engine Results Page). Their Rank Tracker tool helps you easily determine your ranking while tracking your improvement based on one key metric. Plus, if that’s not enough, you’ll get a ton of new keyword ideas to help you rank your website even higher.

George Perry, an SEM Specialist at Bandwidth, raves about KWFinder. “I like that not only does it show me information on the keyword that I was searching for, but pulls in good suggestions for related terms, and how they compare (volume, CPC, difficulty, etc.) to the term I originally looked at. I’ve been able to help my clients target not only those big, pie in the sky vanity terms, but to better target those terms that are lower in the funnel and more likely to convert, allowing me to target them through focused content that answers the questions they’re actually asking.”

5. Moz Pro: SEO Software

SEO software Moz Pro keeps popping up as one of the best SEO tools that experts actually use. Some specialists raved about how Moz was always up to date despite Google’s regular algorithm changes. Others praised Moz’s chat portal that allows them always to get an insightful response to every question asked. Whether you’re looking for keyword recommendations or a site crawl, Moz is a full-service powerhouse. You can get great insights into how your website is performing but also how to improve it. They also have a free MozBar toolbar that you can download to see your website’s metrics while browsing any page. If you’re looking to learn more about SEO, you should also consider checking out MozCon, their annual conference.

Keri Lindenmuth’s, Marketing Manager at Kyle David Group, go-to SEO tool is none other than Moz Pro. She says, “My favorite feature of the tool is its ‘page optimization feature.’ It tells you exactly what steps you can take to improve the SEO of every single page on your website. For example, it will tell you to ‘Include your keyword in this page title’ or ‘Add an image with a keyword alt tag.’ This tool has substantially improved our client’s business simply by the fact that it gives increased transparency. We can compare their site’s traffic and optimization to that of their competitors. We can see which pages and search terms their competitors perform well in and alter our web practices to compete against theirs. Without a tool like Moz, SEO really becomes a guessing game. You have no idea where you’re doing well and where you can use improvement.”

6. Ubersuggest: Keyword Tracking Tool

Ubersuggest, developed by Neil Patel, is a free keyword finder tool that helps you identify keywords and also the search intent behind them by showing the top ranking SERPsFrom short to long-tail phrases, you can find the right terms to use on your website with hundreds of suggestions from this free great keyword tool. Metrics Ubersuggest includes in its reports are keyword volume, competition, CPC, and seasonal trends. Great for both organic SEO and paid PPC, this tool can help you determine if a keyword is worth targeting and how competitive it is.

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7. Answer The Public: Free SEO Tools

Free SEO tools like Answer The Public allow you to easily find topics to write about for your blog. I’ve used this tool in the past to create content around specific keywords to better rank online. Say you’re in the ‘fitness’ niche. You can use this free SEO tool to create content around keywords like fitness, yoga, running, Crossfit, exercise and cover the entire spectrum. It’s great for finding featured snippet opportunities. Say you hire a freelancer to create content for you, all you need to do is download this list and send it over to them. And it would only take you five minutes, making it one of the most efficient ways to come up with SEO topics for new websites.

Matt Jackson, Head of Content at Wild Shark, loves free SEO tools like AnswerThePublic. He shares, “One of my favorite tools when compiling SEO content for a site is AnswerThePublic.com. The best feature of the tool is that it presents a list of the questions that web users are asking about a particular keyword. If I’m running out of genuinely useful content ideas, or if I’m compiling an FAQ page, it provides invaluable guidance as to what, exactly, people are searching for. It is not only useful for SEO content, it means that our clients can answer questions on their site, minimizing the number of customer service calls they receive and giving greater authority to a page and the overall business. And here’s a quick tip: prevent neckache by hitting the Data button, rather than straining to read the question wheel.”

8. SpyFu: Free SEO Tools

While SpyFu has an amazing premium version, many of our experts raved about its free features. If you’re just starting out, you can easily grow into the paid features as you start succeeding. You can easily view the number of times a keyword gets searched each month while easily determining the ranking difficulty for that keyword. You can also do some research on your competitors to determine which keywords they use. Additionally, you can search your competitor’s, or your own, website to easily see how many organic keywords they have, how many monthly clicks they get, who their paid and organic competitors are, the campaigns they’re running with Google Ads, and more. It’s one of the most detailed SEO analysis tools on the market.

Adele Stewart, Senior Project Manager at Sparq Designs, can’t get enough of SEO software SpyFu. She shares, “I have used SEMrush and Agency Analytics in the past, but SpyFu has the one-up on my client’s competitors. All of SpyFu’s features are great, but my absolute favorite is the SEO Research feature. You’re able to plug in a competitor’s domain and pull up information on their own SEO strategy. You can see what keywords they pay for vs. their organic standings, review their core keywords, and even assess their keyword groups. Using SpyFu has been integral to my client’s SEO successes. There’s so much more to track and report on, plus I don’t have to put in as much effort in research as I did with other SEO software. SpyFu pulls the information I need and organizes reports in a way that is presentable and understandable to my clients. I’ve already seen increases in indexing and rank for keywords that we didn’t even think of.”

9. Woorank: SEO Ranking Tool

As a top SEO analysis tool, Woorank offers free and paid options to track and report your marketing data. You can plug in your competitors to discover which keywords they are targeting so you can overlap with theirs. Try understanding how keywords perform over time to optimize for users and search engines in the best way possible. And most importantly, understand the things your website is lacking from both a technical and content perspective. Woorank can help you identify duplicate content, downtime, and security issues and provide guidelines on how to fix them.

10. Majestic: Marketing SEO Tools

Majestic is one of the best marketing SEO tools according to experts. It has countless useful features like The Majestic Million which lets you see the ranking of the top million websites. Did your website make the cut? The Site Explorer feature allows you to easily see a general overview of your site and the number of backlinks you have. It also works as an SEO keyword tool to find the best keywords to target while also having features geared to site comparisons and tracking your rank.

Ryan Scollon, SEO Consultant at RyanScollon.com recommends the SEO tool Majestic. He says, “My favorite SEO tool is Majestic, with its main feature allowing you to check the backlinks of a website that you specify. My favorite feature is the ability to add your own client’s site and a bunch of competitors, allowing you to easily compare a variety of SEO metrics such as trust flow, referring domain count, and external backlinks count. Not only does it help us understand the [client’s optimization] weaknesses, but it also provides a simple table that we share with our clients, so they too can understand the problems and how they stack up to their competitors. We also use Majestic to audit competitors’ backlinks, as we can sometimes find a handful of easy opportunities to tackle before moving onto other link building tactics.”

11. Google Trends: SEO Checker Tool

Google Trends has been around for years but has been underutilized. Not only does it give you information regarding a keyword but it offers great insight into trends around the topic, which can be invaluable at any stage of a business’s growth. Search for keywords in any country and receive information around it like top queries, rising queries, interest over time, and geographical locations depending on interest. If you are unsure which trends are the ones for you, this is the best SEO tool to use.

12. SEOQuake: Free SEO Tools

SEOQuake is considered one of the best free SEO tools. This Chrome extension acts as an SEO checker tool that performs on-page site audits, assesses both your internal and external links, and also does website comparisons to determine how you perform against your competitors. Other features of this SEO analysis tool include keyword analysis such as keyword density, an easy to read SEO dashboard, and an export feature that allows you to easily download and send data to key people on your team.

Brin Chartier, an expert digital marketer, and SEO content creator, loves the free SEO tool SEOQuake. She says, “I love a good browser extension, and SEOquake is the best free SEO tool for instant SEO metrics on any website or SERP. I can instantly pull an on-page SEO audit for myself or competitors, and the SERP overlay feature is an awesome visualization of key page metrics that I can export to CSV & share with my team. This tool saves me hours of manual work that I can use to actually move the needle creating SEO optimized content instead.”

13. Siteliner: SEO Analysis Tool

Siteliner is an SEO checker tool that helps you find duplicate content on your website. What’s duplicate content? Identical content to other websites. And Google penalizes websites with it. With SEO tools like this one, you’ll be able to scan your entire website to find duplicate content, broken links, average page size and speed, the number of internal links per page, and more. It also compares your website to the average of websites checked with this tool to help you better understand where you stand.

Tieece Gordon, a Search Engine Marketer at Kumo Digital, recommends the SEO tool Siteliner. He shares, “Siteliner is one of my go-to SEO tools whenever I’m presented with a new site. Identifying and remedying potential problems almost automatically improves quality and value, reduces cannibalization, and adds more context to a specific page if done correctly, which is the whole reason for using this tool. For a free (paid version offering more available) tool to offer the ability to check duplicate levels, broken links, and reasons any pages were skipped (robots, no-index, etc.) though, there can be no complaints at all. The key feature here that Siteliner does better than any other I’ve come across is the Duplicate Content table. It simply and easily lays out URLs, match words, percentages, and pages. And because it’s smart enough to skip pages with no-index tags, it’s a safe bet that most showing a high percentage need to be dealt with. I’ve seen a lot of ecommerce sites relying on manufacturer descriptions, service sites that want to target multiple areas with the same text, and sites with simply thin pages – sometimes a combination of these, too. I’ve seen that adding valuable and unique content has seen rankings, and in turn, sessions and conversions jump up for clients. All of this has stemmed from Siteliner. It may not be the enterprise-level, all-singing, all-dancing software that promises the world, but its simplicity is perfect.”

14. Fat Rank: SEO Tools

SEO Chrome extensions like Fat Rank allow you to easily analyze your website’s performance. This SEO keyword tool lets you know the ranking of your keywords. You can add keywords to your search to find out your rank per page for each keyword you optimized for. If you don’t rank for the top 100 results, it’ll tell you that you’re not ranking for that keyword. This information allows you to better optimize your website for that keyword so you can make adjustments as needed.

Blake Aylott’s, SEO expert at Project Build Construction, favorite free SEO tool is one no one ever really talks about. “The SEO tool is called Fatrank. It’s a Chrome extension, and it shows the rank for any search query you type in as for a URL as long as you’re on that URL. If I need to know how I am currently ranking for a keyword, I can simply type it in and see. It is extremely accurate and live. The tool is a lifesaver when clients want to know their current ranking for something, and I can tell them with 100% accuracy. Fat Rank is free and should be a part of every SEO’s arsenal of tools.”

15. Keywords Everywhere: SEO Keyword Tool

Keywords Everywhere is another great SEO Chrome extension that aggregates data from various SEO tools like Google Analytics, Search Console, Google Trends, and more to help you find the best keywords to rank for. Free SEO tools like these simplify the process of determining the best keywords for your website. So rather than going through several websites each day, you can use this one tool to save you a huge amount of time.

Eagan Heath, Owner of Get Found Madison, is a huge fan of the SEO tool Keywords Everywhere Chrome extension. He shares, “It allows both me and my clients to see monthly U.S. keyword search volume right on Google, which is great for brainstorming blog topic ideas. It also allows you to bulk upload lists of keywords and see the data, which Google now hides behind enormous ranges unless you pay for Google Ads. Unbelievable value for a free tool!”

16. Screaming Frog: SEO Tools Online

Ribbit, Ribbit. Screaming Frog is considered one of the best SEO tools online by experts. They love how much time they save by having this tool analyze your website super fast to perform site audits. In fact, every person we spoke to said that the speed at which Screaming Frog gives you insights was faster than most SEO tools online. This tool also informs you of duplicate content, errors to fix, bad redirections, and improvement areas for link building. Their SEO Spider tool was considered the best feature by top SEO experts.

Jon Hoffer, Director of Content at Fractl, loves the SEO tool Screaming Frog. He shares, “I wouldn’t be able to do my job without it. It lets me crawl client and competitor sites and get a broad overview of what’s going on. I can see if pages are returning 404 errors, find word counts, get a list of all title tags and H1s, and analytics data all in one place. Upon initial glance, I can find opportunities for quick fixes and see which pages are driving traffic. Maybe meta descriptions are missing, or title tags are duplicated across the site, or maybe somebody accidentally non indexed some pages – it’s all there. I also love the ability to extract certain data from pages. Recently, I was working on a directory and needed to find the number of listings that were on each page. I was able to pull that information with Screaming Frog and look at it next to analytics data. It’s great to know what competitors actually have on their sites. This is great for content ideas. Overall, Screaming Frog gives me the chance to run a quick audit and come away with an understanding of what’s going on. It reveals opportunities for easy wins and actionable insights. I can determine if site migrations went off without a hitch; they usually don’t. With the inclusion of traffic data, I’m also able to prioritize tasks.”

17. Serpstat: All-in-one SEO platform

Serpstat is a growth-hacking platform for SEO, PPC, and content marketing goals. If you’re looking for an affordable all-in-one tool to solve SEO tasks, analyze competitors, and manage your team, Serpstat will be a great choice. Many experts are now switching to the tool, as it has collected keyword and competitor analysis data for all the Google regions in the world. Moreover, Serpstat is known for its awesome features. The most popular one is a Missing Keywords feature, which identifies the keywords that your competitors are ranking for in the top-10 search results, and you aren’t.

Dan Taylor, Senior Technical SEO Consultant & Account Director at SALT.agency, switched to Serpstat after trying other tools: “I’ve used a lot of keyword research and analysis tools in the years I’ve been working in digital marketing, and a lot of them have become really lossy and tried to diversify into different things, losing focus on what people primarily use the tool for. Serpstat is a great tool for research, doing some performance tracking, and monitoring multiple data points. It’s also user-friendly, and the fact it allows multi-user on the 3rd tier plan is a game-changer. To sum up, Serpstat is a great addition to the suite of tools that we use and is a very capable, cheaper, and less lossy alternative to other popular platforms.”

18. Bonus Tool: Incognito

Switching to Incognito mode and performing Google searches will give you unbiased, ‘clean’ searches to understand what your user sees and the results they get when searching for keywords. Using the autofill options will give you suggestions of semantic keywords to use. As one of the free and best SEO tools, searching in Incognito is helpful as it shows where you truly rank on a results page for a certain term.

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Boost your Website SEO Service while running Google & Facebook Advertising Campaigns

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International – all Country

To boost your website or particular webpage SEO service, we use to maintain below mentioned parameters at their highest level.

1. No. of Organic Hits:

What is considered good organic traffic?

2. No. of Sessions

How do you calculate number of sessions?

What is a good Sessions benchmark?

3. No. of Website Visitors

What is a good website visitor rate?

4. No. of Session per Visitors

What is a good Sessions per User benchmark?

5. Pages per Sessions

What is a good page per session rate?

6. Avg. Time on Page

What is a good average time on page Google Analytics?

7. Bounce Rate

What is a good bouncing rate?

8. Exit Ratio

Is high exit rate good?

BENEFITS OF BOOST-SEO SERVICE

Domestic – India only

International – all Country

YGO Marketing – Boost SEO Service with running Google & Facebook ADs in ₹ 6K per month

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Best SEO & Local SEO service available to multiple locations in Mumbai …

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Types of Services with monthly charges of YGO Marketing

Keyword Tags – Top Search Keywords of YGO Marketing

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Reference Links – Boost Website SEO Service with your running Google ADs Campaign

Important Links to Read – Boost Website SEO Service with your running Google ADs Campaign

Who is this guide for SEO?

Getting started SEO

SEO – Glossary

Are you on Google?

Determine whether your site is in Google’s index

If your site isn’t in Google

How do I get my site (SEO) on Google?

Do you need an SEO expert?

Help Google find your content – SEO

Tell Google which pages you don’t want crawled – (SEO -ROBOTS.TXT)

For non-sensitive information, block unwanted crawling (SEO) by using robots.txt

For sensitive information, use more secure methods

Help Google (and users) understand your content – SEO

Let Google see your page the same way a user does

Create unique, accurate page titles – PAGE SEO

Control your title links and snippets in search results

Accurately describe the page’s content

Create unique <title> elements for each page

Use brief, but descriptive <title> elements

Use the meta description tag

What are the merits of meta description tags?

Accurately summarize the page content

Use unique descriptions for each page

Use heading tags to emphasize important text

Imagine you’re writing an outline

Use headings sparingly across the page

Add structured data markup

Check your markup using the Rich Results Test

Use Data Highlighter and Markup Helper

Keep track of how your marked up pages are doing

Manage your appearance in Google Search results

Organize your site hierarchy

Understand how search engines use URLs

Navigation is important for search engines

Plan your navigation based on your homepage

Using breadcrumb lists

Create a simple navigational page for users

Create a naturally flowing hierarchy

Use text for navigation

Create a navigational page for users, a sitemap for search engines

Show useful 404 pages

Simple URLs convey content information

Create unique `<title>` elements for each page

Use brief, but descriptive `<title>` elements

Combat comment spam with `nofollow`

Automatically add `nofollow` to comment columns and message boards

Use the HTML `<img>` or `<picture>` elements

Use the `alt` attribute