Local SEO for small Businesses (Search Engine Optimization) | Local business Optimization in Mumbai – India

Local business Optimization in Mumbai – India| Local SEO (Search Engine Optimization) for small Businesses

Local search is powerful for small businesses: 46% of all Google searches are looking for local information. If your business isn’t optimized for local search, you could miss out on potential customers ready to shop in your area. In short, local SEO is critical if you want your business to stay relevant.

To help you optimize your business for local SEO, we’ve created a comprehensive guide covering local SEO tips and tools.

By the end of the guide, you’ll have a firm understanding on how to optimize your business to reach potential consumers who use local search to choose which products or services they’re going to buy.

What is local SEO? – Local SEO for small Businesses

Local SEO (Search Engine Optimization) is the process of improving search engine visibility for local businesses, primarily those with brick-and-mortar locations. By following local SEO best practices, businesses can improve organic traffic from searches performed by customers in nearby areas.

Search engines rely on signals such as local content, social profile pages, links, and citations to provide the most relevant local results to the user to gather information for local search.

With local SEO, businesses can use this to position their products and services to local prospects and customers searching for them.

Local SEO Tips – Local SEO for small Businesses

1. Optimize for Google My Business.
2. Engage on social media and add posts to Google My Business.
3. Ensure your name, address, and phone number are consistent online.
4. Optimize online directories and citations.
5. Perform a local SEO audit.
6. Improve your internal linking structure.
7. Optimize URL, title tags, headers, meta description, and content.
8. Add location pages to your website.
9. Create local content.
10. Ensure your website is mobile-friendly.
11. Get inbound links with relevance and authority.
12. Participate in your local community.

1. Optimize for Google My Business. – Local SEO for small Businesses

Google My Business has become the creme de la creme of local search. Since Google supports, verifies, and shares its own content generously, Google My Business is an ideal tool to help your business meet Google’s needs.

To ensure you’re optimized for Google My Business, you’ll want to:

1. Create and verify a Google My Business page.
2. Use Google Posts within your account.
3. Encourage your customers to share reviews online.
4. Respond authentically to reviews, specifying location. For example, “We appreciate your feedback on
   in [city, state]. We value your input and look forward to working with you again. Thank you from the [full company name] team.”

If Google can verify your business as authentic, the search engine could potentially reward your business with a coveted sidebar space in Google’s local search.

Don’t just do this for the SEO, either. By having reviews and keeping your contact information and operating hours up-to-date, you’re improving the experience for potential customers to find you. Finding current data is essential to consumers, now more than ever, due to 2020’s disruption in consumer shopping behavior and business operation.

2. Engage on social media and add posts to Google My Business. – Local SEO for small Businesses

Google considers content shared on social media more important now than ever before.

Now that you’ve carved out a beautiful Google My Business page, share it on social media, further aligning social and search.

3. Ensure your name, address, and phone number are consistent online. – Local SEO for small Businesses

You’ve got to make it easy for people and search engines to find you, and to do this you have to set up your NAP.

What does NAP mean in local SEO?

The acronym, NAP, stands for the name, address, and phone number (with area code) of a business. Your NAP should be considered crawlable HTML text on your site for Google to display it better according to location-based search results.

Pro Tip: Avoid the common mistake of only including the NAP within an image — images can’t be crawled from search engines like HTML text.

The most common location for the NAP is in the footer or header of the site. Additionally, you should include your NAP on a “Contact Us” page, too.

4. Optimize online directories and citations. – Local SEO for small Businesses

For United States companies, these four map data aggregators provide many map data for Apple, Yelp, Bing, Google, Trip Advisor, and more:

• Express Update
• Neustar Localeze
• Foursquare
• Factual

Consistency is key: verify that your citations are consistent and complete across these four data aggregators.

Discrepancies like misspellings, abbreviations, lack of suite number, or wrong phone number can be problematic.

If Google can’t determine which information about your business is correct, it may not show your business at all in search results.

Pro Tip: Remove any duplicate listings you find in online directories. And while you’re at it, get a Chamber of Commerce membership in your community to gain an external inbound link specific to your area.

5. Perform a local SEO audit. – Local SEO for small Businesses

Once you have the fundamentals down, it may be tempting to put your foot on the brake. However, SEO is an ongoing and intuitive process. Instead of stopping there or simply making changes and seeing what sticks, it helps to perform a comprehensive audit to see where your website stands and what you need to work on to achieve your goals. A local SEO audit may include the following:

• Google My Business Audit – How does your Google My Business appear in the SERPs? Is the information accurate?
• Google Search Console Audit – Is your site crawlable? Does it have any errors that would hinder indexing?
• On-Page SEO Audit – Does your site accommodate all the on-page SEO elements that help ranking?
• Citation Audit – Are all of your citations correct in the top business directories?
• Competitor Analysis – How does your site match up with your competition’s? Are there any gaps that you need to close? How do you match up in terms of inbound links, content, design, and positioning?
• Website Audit – How well is your website performing?

6. Improve your internal linking structure. – Local SEO for small Businesses

Although external links pointing to your site are ideal (which I’ll discuss soon), adjusting your internal linking structure will also boost your SEO rankings.

Why does internal linking matter? It does the following:

• Supports website navigation
• Assists with information architecture and website hierarchy
• Distributes page authority and ranking power among pages

If you want to improve your internal linking structure but aren’t sure where to start, check out Kissmetrics’ The Seven Commandments of Internal Linking for Top-Notch SEO.

7. Optimize URL, title tags, headers, meta description, and content. – Local SEO for small Businesses

When it comes to content, every new blog post is a new indexed page for your site, a new page on which to target a geographic search phrase, and a new opportunity to get found in the search engine results pages (SERPs).

Every time you write a piece of content, you need to optimize the content for search engines by using high-volume keywords in the URL, title, header, meta description, and body. If you’re having trouble coming up with geo-targeted content, consider highlighting customer success stories and case studies.

Pro Tip: The more specifications you add to these assets (especially for each location of your business), the better you’ll be able to optimize “near me” local searches.

8. Add location pages to your website. – Local SEO for small Businesses

If you have more than one brick-and-mortar location, create location pages. Location pages provide readers with your name, address, phone number, store hours, unique store descriptions, parking/transit information, promotions, and testimonials from happy customers.

Image Source

It’s also important you avoid duplicating content across multiple location pages. For single-location businesses, create a locally descriptive About Us page. You can even get bonus points if you add a Google Map to your website on your respective location page(s).

9. Create local content.

Google continues to get smarter, which means content creators can now write more for users and less to appease search engines. And while writing about general topics will attract a vast crowd, sometimes it’s more important to hone your focus and write about local or industry news to attract a local audience.

Be the local authority for your industry by promoting local industry gatherings, news, employees, and other educational content on your blog. Think of top-of-the-funnel content that goes beyond what your business sells.

For example, if you’re a local security company and trying to attract businesses new to the area, create a helpful resource to get these businesses well-acquainted with your city. A map of local service providers or a calendar of city-wide events could both provide value for your persona and contain highly relevant on-page local signals.

10. Ensure your website is mobile-friendly.

Local and mobile search go hand in hand (61% of all Google searches are performed on mobile).

Some of the most common ways people will use your site in a mobile environment are to look up reviews, find directions to your location, and search for contact information. In fact, “near me” searches on mobile have increased 250% since 2017.

Make it easy for your prospects and customers by making your site mobile-friendly.

11. Get inbound links with relevance and authority.

Inbound links are compelling opportunities to boost your local SEO — every inbound link tells Google you’re a legitimate company, and inbound links can also raise your domain authority. Here are a few ways to get inbound links:

• Sponsorships or Partnerships
• Guest Blog Posting
• Scholarships

Start with your network, including the Chamber of Commerce, business improvement districts, licensing bureaus, trade associations, resellers, vendors, manufacturers, and other affiliates.

Consider sponsoring a webinar or meet-up, hosting a community event, promoting something local you love, and building relationships with prominent people and influencers. Additionally, learn to feel comfortable reaching out to partners to see if they can feature you on their partner directory.

Also, being a guest blogger can help attract links. Positively talk to or about other people in your industry, and act as a resource provider for the community. If you’re an active participant in community conversations, the buzz around you grows in the form of inbound links, social media growth, and media coverage.

12. Participate in your local community.

The more you participate in the local community, the more digital PR you’ll receive. Partnering with a nonprofit on a campaign, having a volunteer day in your organization, sponsoring an event (even an online one!), or appearing in the local media as an authority in your industry are all ways to earn press, brand awareness, and inbound links.

For example, given that .edu links are the bee’s knees for domain authority, why not earn some links by featuring a scholarship in your geographic region? It should be relevant to your industry, send the right signals to your domain (given the backlinks from schools) and make you feel good, too! Moz built a solid guide on the steps to success for effective scholarship outreach.

Local SEO Tools

Now that we’ve covered how to optimize your business for local SEO, let’s explore some practical tools you can leverage to improve your ranking in the areas where it matters most.

1. Whitespark Local Citation Finder

Pricing: Small Business Plan; $25/month, Specialist Plan; $50/month, Agency Plan; $100/month, Enterprise Plan; $200/month

Image Source

A local citation is any online mention of a local business’s name, address, and phone number.

Citations matter because they help surface local businesses in online search, and when local businesses actively manage its sources to ensure data accuracy, it promotes trust in these online listings.

Whitespark knows this realm well — really well. Whitespark offers local listing management, recommends where to list your business, examines your competition, and robustly builds and monitors your citation growth for better local search rankings.

2. Screaming Frog

Pricing: Free Basic Version, Paid Version; $209/year

Image Source

This desktop program crawls websites’ links, images, CSS, script, and apps from an SEO perspective. Curious if you have any 404’s? Or wondering about missing meta descriptions or H1s? Screaming Frog will analyze up to 500 URLs for free and unlimited URL analysis in its paid version.

3. Moz Local

Pricing: Lite Plan; $14/month, Preferred Plan; $20/month, Elite Plan; $33/month

Less expensive than most of its counterparts, Moz Local will ensure your business listing has been verified on Google and Facebook and distribute your listing across the search ecosystem.

Additionally, Moz Local will collaborate with data aggregators to help push listings, ensuring your business gains visibility.

4. Arel=”noopener” target=”_blank” hrefs

Pricing: Lite Plan; $99/month, Standard Plan; $199/month, Advanced Plan; $399/month, Enterprise Plan; $999/month

Arel=”noopener” target=”_blank” hrefs helps with backlink checking, which is essential as these links (directed toward your website) indicate website authority.

Arel=”noopener” target=”_blank” hrefs also offers competitor analysis, keyword research, and insight into other websites’ anchor text when backlinking to your site.

5. Buzzstream

Pricing: Starter Plan; $24/month, Growth Plan; $124/month, Professional Plan; $299/month, Custom Plan; $999/month

BuzzStream facilitates earning local backlinks, which helps you identify and build relationships with local influencers by researching influencers, tracking conversations, and providing reporting insights into your outreach campaigns, team performance, and link placements.

6. BrightLocal

Pricing: Single Business Plan; $29/month, Multi Business Plan; $49/month, SEO Pro Plan; $79/month

BrightLocal is a comprehensive SEO tool suite built explicitly for local business marketing needs.

The tool can help you generate and monitor reviews on local sites, understand your local search performance, and analyze nearby competitors.

BrightLocal also offers client access and white-labeled reporting — making it a solid fit for agencies and brands alike.

Improve Your Business Visibility with Local SEO

Local SEO is an integral part of any SEO strategy for local businesses. Local SEO will help your audience find you when they search online if you have a storefront or service area. We hope you find this article helpful in your journey to gain brand recognition and authority on the net.

Editor’s note: This post was originally published in April 2018 and has been updated for comprehensiveness.

YGOASO Article List

• YGOASO – YGO Marketing – Guaranteed SEO Service in India & Global
• YGOASO – Top SEO Articles to Read
• Rank on first page of Google Search Engine or Google Play Store in India or Global
• BEST SEO SERVICE IN NEW MUMBAI
• Guaranteed SEO Service in India & Global
• YGOASO – Increase app installs in India – Mumbai, Delhi, Ahmedabad, Bangalore, Hyderabad, Gurgaon, Noida
• YGOASO – Increase app installs organically or boost organic app downloads
• YGOASO – Increase App Ranking on Google Play Store
• BEST SEO SERVICE COMPANY IN MUMBAI
• BEST SEO SERVICE COMPANY IN BANGLORE
• BEST SEO SERVICE COMPANY IN AHMEDABAD
• Best SEO SERVICE COMPANY IN DELHI
• BEST SEO SERVICE COMPANY IN CHENNAI
• BEST SEO SERVICE COMPANY IN GURGAON
• BEST SEO SERVICE COMPANY IN THANE
• BEST SEO SERVICE COMPANY IN ANDHERI
• BEST SEO SERVICE COMPANY IN BANDRA
• YGOASO – Increase App Ranking on Google Play Store
• BEST LAPTOP REPAIR AT HOME SERVICE IN POWAI-ANDHERI-MUMBAI | Rekhi Computers-Powai-Andheri-Mumbai
• LAPTOP REPAIR SERVICE IN ANDHERI-MUMBAI | Rekhi Computers-Powai-Andheri-Mumbai
• Best Apple Laptop, iMac, MacBook, Dell, HP, Asus, IBM, Acer, Samsung & Lenovo Laptops Repair Service Center in Mumbai – Powai, Andheri, Kurla, Ghatkopar, Chembur, Mulund, Thane, Vashi & New Mumbai
• How Realistic Are the Wooden Colour uPVC Windows?
• Google AD Agency for Real Estate in Mumbai, Thane, New Mumbai, Vasai – Virar | YGO Marketing – Best Digital Marketing Company
• Why uPVC Windows are Suitable for All Seasons?
• Alamdar UPVC Windows – Best Quality UPVC Windows & Doors with Price in Mumbai, Thane, New Mumbai & India – Manufacturer & Dealer for your Home, Residential or Commercial projects
• Aluminium & uPVC Sliding Window & Doors Manufacturer & Dealer with Price in Mumbai, Thane, New Mumbai, Karjat, Kasara, Lonavala – Alamdar System Windows
• Best Tempo Traveller and Innova Crysta Cab on Rent in Ahmedabad
• Ahmedabad to Thane Taxi Online Booking | Book Airport Pick-up Drop Cab Service or One-Way Cab
• Best SEO Tips for Interior Designers in Mumbai-India
• Boost SEO Service with running Google & Facebook ADs in ₹ 6K per month
• Ahmedabad to Kandivali Taxi Online Booking | Book Airport Pick-up Drop Cab Service or One-Way Cab
• Ahmedabad to Pune Taxi Online Booking | Book Airport Pick-up Drop Cab Service or One-Way Cab
• Ahmedabad to Borivali Taxi Online Booking | Book Airport Pick-up Drop Cab Service or One-Way Cab
• Ahmedabad to Dwarka Tempo Traveller or Innova Crysta Cab on Rent
• Ahmedabad to Udaipur Tempo Traveller or Innova Crysta Cab on Rent
• BEST SEO, LOCAL SEO & PPC – GOOGLE ADS DIGITAL MARKETING SERVICE AGENCY or COMPANY IN MUMBAI, THANE & NEW MUMBAI
• Search Engine Optimization (SEO) Best Starter Guide for India & Global  
• Ahmedabad to Jodhpur Taxi Online Booking | Book Airport Pick-up Drop Cab Service or One-Way Cab
• Ahmedabad to Palitana Taxi Online Booking | Book Airport Pick-up Drop Cab Service or One-Way Cab
• Ahmedabad to Jaisalmer Taxi Online Booking | Book Airport Pick-up Drop Cab Service or One-Way Cab
• Ahmedabad to Mount Abu Taxi Online Booking | Book Airport Pick-up Drop Cab Service or One Way Cab
• Ahmedabad to Udaipur Taxi Online Booking | Book Airport Pick-up Drop Cab Service or One-Way Cab
• 5 Ways to Increase Your Google Ranking in India
• Ahmedabad to Goa Taxi Online Booking | Book Airport Pick-up Drop Cab Service or One Way Cab
• Ahmedabad to Shirdi Taxi Online Booking | Book Airport Pick-up Drop Cab Service or One Way Cab
• Ahmedabad to Mumbai Taxi Online Booking | Book Airport Pick-up Drop Cab Service or One Way Cab
• 8 Ingredients to a Traffic-Generating, Rank-Boosting SEO Strategy
• 25+ Ways to Drive Traffic to Your Website
• Book online Toyota Innova or Innova Crysta on rent in Ahmedabad | Best Cab/ Taxi service in Ahmedabad – Krishna Tour: +91 – 9033 059 551
• Ahmedabad to Dwarka Taxi Online Booking | Book Airport Pick-up Drop Cab Service or One Way Cab
• Ahmedabad to Statue of Unity Taxi Online Booking | Book Airport Pick-up Drop Cab Service or One Way Cab
• Ahmedabad to Somnath Taxi Online Booking | Book Airport Pick-up Drop Cab Service or One Way Cab
• Ahmedabad to Surat Taxi Online Booking | Book Airport Pick-up Drop Cab Service or One Way Cab
• Ahmedabad to Vadodara Taxi Online Booking | Book Airport Pick-up Drop Cab Service or One Way Cab
• TEMPO TRAVELLER ON RENT IN AHMEDABAD | 9, 10, 11, 12, 14, 17 & 20 SEATERS TEMPO TRAVELLER – KRISHNA HOLIDAYS-AHMEDABAD, GUJARAT – Call: +91 – 9033 059 551
• SEO for Pharmaceutical Companies in India | Digital Marketing SEO for Pharma Industry Website
• How to Rank Higher on Google in India or Global: 17 Strategies
• 8 Best SEO techniques a Traffic-Generating, Rank-Boosting SEO Strategy
• SEO Tips for Travel Website | The Ultimate Guide on How to do SEO of Travel Website in India
• Ecommerce SEO Guide: SEO Best Practices for Ecommerce Websites in Mumbai-India
• Single-Page Websites: Good or Bad for SEO? How to do SEO of single page website?
• SEO or Google Ads: which is better?
• BEST SEO TOOLS THAT SEO EXPERTS ACTUALLY USE IN INDIA
• 7 Expert Tips for Real Estate SEO by SEO expert agency in Mumbai Thane New Mumbai – India
• Restaurant SEO Tips to Boost Your Online Presence on Google in Mumbai-India
• SEO Tips to Boost Your Restaurant Website at Google Search in Mumbai-India
• How to get LinkedIn Leads for Real Estate Developers in Mumbai Thane New Mumbai & India
• Best real estate lead generation ideas for realtors in Mumbai Thane New Mumbai – India
• 8 Ways of Digital Marketing to Boost Sales of Realtors or Real Estate Developers in Mumbai, Thane, Mew Mumbai – India
• 13 Tried and Tested Google Ads Strategies for Real Estate in Mumbai-India
• Real Estate PPC Advertising in Mumbai-India: Tips for Optimizing Google Ads Campaigns in Mumbai – Thane – New Mumbai.
• Google Ads for Real Estate in Mumbai-India | PPC Google AdWords Campaign Guide
• Taxi or Cab Service company SEO in India | Mumbai, Ahmedabad, Baroda, Rajkot, Thane, New Mumbai
• 9 Strategies for Boosting SEO Your Taxi/ Cab Business in India | Mumbai, Ahmedabad, Baroda, Rajkot, Thane, New Mumbai
• Top 50 SEO Keywords for Yoga Studios in India
• 10 Easy Ways to Boost SEO for Yoga Studios or Yoga Center in India
• How To Get More Clients with SEO For Fitness Websites, Fitness center or Gym in India
• Local SEO Guide for Gyms or Fitness Center in India: 5 Steps to Rank on Top in Google
• SEO for fitness centers, sports and Gyms in India: 5 tips to get you ranking
• SEO for Fashion E-commerce in India: 10 Tips to Drive More Traffic
• SEO for Beauty Salons or Parlour in India: 24 ways to get SPA business to the top of Google
• 5 Steps to Get Quality Backlinks for Free
• SEO for Fashion Ecommerce in India: Tips on SEO for Fashion Brands or Fashion Ecommerce SEO
• How do I promote my CAB Business in India? – Digital Marketing SEO for Taxi Service in India
• SEO Tips for Fashion eCommerce Websites in India | Fashion Brands SEO
• SEO for Outstation Cab and Taxi Business in India| Airport Pick-up Drop Cab Service Search Engine Optimization (SEO) in India
• How to Get Your Salon Top of Google: Salon SEO Made Simple
• HOW YOU CAN USE LOCAL SEO TO PROMOTE YOUR TAXI OR CAB BUSINESS IN INDIA
• SEO for Hair Salons & Hair Stylists in Mumbai – India
• SEO Strategies can Help Your Hotel and Resort Business in India
• Hotel SEO: Tips, Best Practices and Techniques | SEO for Hotels in India
• Why Luxury Brands Need an SEO Strategy in India!
• How to Build a Luxury Brand in India
• SEO for Resorts | SEO for hospitality industry in India | why SEO need for Hotels in India
• SEO for Luxury Brands in India – How to Grow Traffic Organically in India | Digital Marketing for luxury brands in Mumbai – India
• Real Estate SEO in India | SEO for Real Estate Builders or Developer in Mumbai, Thane & New Mumbai
• Real Estate SEO for 2022 in India
• Real Estate SEO | SEO for Real Estate Industry & Residential Projects in Mumbai – India 
• SEO for Real Estate Developers in Mumbai: Benefits and Strategies for Residential Projects Agents 
• Top Real Estate Companies in Mumbai [2022 Updated List]
• 10 Local SEO Tips to Improve Your Real Estate Websites
• Jewellery SEO Guide | Using SEO To Market Your Jewelry Business
• Why Do you need A SEO-Friendly Website for Your Jewlery Store in India?
• SEO for Real Estate in India | Real Estate Local SEO Guide for Mumbai | Digital Marketing for Realtors or Builders
• Local SEO – Local Search Engine Optimization Service – Question & Answers
• 4 Proven Digital Marketing Strategies for Hotels in India… YGO Marketing
• The 50 Best SEO Keywords for Jewelry Stores
• Hotel SEO: Tips, Best Practices, and More | Digital Marketing SEO agency for hotels in India
• SEO specialist for doctor in India | Local SEO in digital marketing for Doctors in India
• Local SEO for local Business in India | SEO for Doctors, hospitals & healthcare centers in India
• SEO for Jewelry shop in India | Local SEO for Jewelers | Jewelry SEO in Mumbai
• How to Make Best Use of Local SEO Strategies in Healthcare?
• SEO (search engine optimization) for Hospitals & Healthcare in Mumbai – India
• Real Estate SEO expert ‘YGO Marketing Solutions’ digital marketing company in Mumbai-Thane-New Mumbai – India key points
• Local SEO for Doctors in India | Digital Marketing SEO Service in Mumbai – India
• Local SEO Optimization Service for Small Businesses in Mumbai – India | Google Maps profile SEO
• 13 Essential Google My Business Optimizations to Rank Higher in Local Search in India
• Local business Optimization in Mumbai – India| Local SEO (Search Engine Optimization) for small Businesses
• How to Get Backlinks: 11 Strategies
• An In-Depth Guide to App Store Optimization (ASO)
• A Complete Guide to App Store Optimization (ASO)
• 10 Powerful Strategies to Boost organic App Downloads in India
• YGOASO – Mumbai based Digital Marketing agency that helps businesses stand out with its plethora of services
• YGOASO – Mumbai Based Digital Marketing Agency That Helps Businesses Stand Out With Its Plethora Of Services
• Why We Need to Do Off-Page ASO – App Store Optimization for App Ranking?
• Most Effective Strategies for App Store Optimization (ASO) in India!
• Increase organic app installs in India | App Marketing Service
• Compare Photo Views
• How to Increase Your ROI Through scientific SEM?
• Furniture Company Appoints Retail Heavyweight
• Twice Profit Than Before You Ever Got
• Cloud Hosting Growing Faster Ever
• The Basics of Blogging Search Optimization
• Simple Ways To Optimize Your Website For SEO
• Reshaped Leadership Team to Emerge Shop Buyout
• Click here … to see all written articles links.
• Best Electric Vehicle Scooter in Mumbai Thane New Mumbai | PURE EV
• Best Electric Vehicle Scooter in Thane New Mumbai | PURE EV
• Best Electric Vehicle Scooter in New Mumbai | PURE EV
• Cheap Web Hosting India Plans with Cpanel for small business in India – Kid4Hosting.com