SEO for Pharmaceutical Companies in India | Digital Marketing SEO for Pharma Industry Website
The pharmaceutical industry is huge; it accounts for a booming $1,072 billion per year in the United States alone. This means that as a pharmaceutical company, you have plenty of opportunity to grow. However, you’re not the only one looking to expand within the industry.
As you and your competitors constantly work to get drugs approved by the FDA and into the hands of healthcare professionals and consumers, it’s increasingly important to think about your online presence.
It can be difficult to launch a successful Internet marketing campaign in such a highly regulated industry, but it’s absolutely necessary if you’re looking to increase revenue.
The best way to attract attention online is effective search engine optimization, or SEO.
What is SEO?
SEO, or search engine optimization, is the term used to describe all the efforts you make to attract more people to your website by landing a top spot in the results pages of search engines like Google. It involves both optimizing on-page elements and improving your site’s authority online with strategies like link building.
SEO also involves things such as creating unique, quality content that utilizes your industry’s top keywords, improving your site’s HTML code, and building authority by gaining links to other credible websites.
Why is SEO especially important for pharmaceutical companies?
SEO is the driving force behind any successful Internet marketing campaign. Without it, your pharmaceutical website will be lost in the crowd, and doctors and other healthcare professionals won’t be able to find you. But with appropriate SEO efforts, you can do the two things required for digital marketing success:
- Establish trust
- Maintain a positive brand reputation
SEO is vital to every business that wants a successful online presence, but it’s especially important to businesses in the pharmaceutical industry. Society thrives when people receive the medications they need to lead comfortable lives, and as new medications are created and approved, people need to learn about them. Your job as a pharmaceutical company is to share your products with the appropriate healthcare professionals so that the rest of society can benefit.
Without SEO, you’re missing out on a large portion of your online market.
The best SEO strategies for pharmaceutical companies
There are many SEO strategies, but the best tactics for pharmaceutical companies are those that:
- Drive traffic to your site
- Provide visitors with the information they need
- Build trust with your audience
If you’re able to drive traffic, provide information, and build trust, you will experience positive results from your efforts. In order to achieve those results, consider the following tips.
Use a simple site design
Use a simple site design and straightforward navigation to improve your user experience. The simpler your site design, the easier it is for visitors to find what they need.
Although it can be difficult to achieve, a good goal is to make all of your important content accessible within one or two clicks. Aim to make it as easy as possible for visitors to access what they need, and you’ll reduce the chances that they’ll leave your pharmaceutical site and head over to a competitor’s.
An easy way to do so is to be sure that your site has an easy-to-access navigation bar and sitemap that guide visitors seamlessly through your website.
Increase your site speed
Today’s Internet users have little patience for slow-loading sites, so yours should ideally load in less than 4 seconds. Google considers user experience when delivering results, and they don’t want to drive searchers to slow, frustrating sites. This implies that site speed is an SEO factor worth considering. You should regularly test your load times and consider limiting or eliminating large photos to keep your pages speedy.
Know your keywords
In order for SEO to be successful, you have to know what keywords you’re optimizing for.
One of the biggest parts of SEO is keyword research, which helps you find what keywords your ideal audience is searching for. For example, if more Internet users search for the word “medication” rather than “pills,” it would benefit your website to use “medication” more often in your copy.
You should also consider optimizing your website for long tail keywords that are more specific. Though there won’t be thousands of searches for long tail keywords, the people that do perform those searches are your highest quality customers.
For example, if your pharmaceutical company is in Philadelphia, you could optimize your website for “pharmaceutical companies in Philadelphia, PA.”
If you rank well for the terms healthcare professionals use to find information, you’ll bring in more business. Consider these tips for conducting keyword research:
- List topics associated with your pharmaceutical company
- Create possible keyword phrases based on those topics
- Use Google Ads’ Keyword Planner to find additional suggestions and determine search volume and competition
The amount of keywords you end up depends on how many products you carry and locations you serve, but don’t be alarmed if it’s in the hundreds. This just means you have a little more work to do when optimizing your site.
Optimize each page
Every page of your pharmaceutical website is an opportunity for SEO. There are many on-page elements should be optimized to bring in more site traffic, including:
- Title tags
- Body copy
However, you should be careful to only use keywords where they actually make sense and are relevant to your content. Using irrelevant keywords, or simply too many keywords, is known as keyword stuffing, and can actually harm your SEO.
Create quality content
It’s crucial to present your audience with high-quality, relevant content. Besides information about your products, you should aim to create content that will build trust with doctors, hospital workers, and other key decision makers who will spend time reading about and researching the products you offer.
There’s a layer of complexity that comes with content creation for the healthcare industry, and this without a doubt includes pharmaceuticals.
The HIPAA law places strict regulations on content and restricts the use of some information in order to protect individuals health information.
This means that often times, information you want to share with your readers is a violation of the law, including certain images and testimonials, if you do not receive a written authorization. What you can and cannot say on social media may often leave you feeling like your content is destined to bore your readers.
However, patients interested in your products crave information about ways to make their lives more comfortable. They also want to feel as though they are part of a community. You can accomplish both of these things by providing informative information, without violating the HIPAA law.
How WebFX can help
Maintaining a strong ongoing SEO strategy is time-consuming, and may be more than your internal marketing team can take on. If your team is already responsible for handling traditional marketing channels, or other digital efforts, it’s worth considering hiring an outside agency to handle your SEO.
If you’re interested in learning more about SEO, contact us today! Our talented team of Internet marketers is more than happy to help you create a strategy that will allow you to stand out in the pharmaceutical industry.
How to Rank Higher on Google in India: 17 Strategies
- Target reasonable keywords
- Check the intent
- Write long-form content about it
- Do your on-page SEO
- Target long-tail, question keywords
- Make your information skimmable
- Make explicit statements
- Include meaningful visuals
- Have a table of contents
- Borify your meta titles
- Get backlinks
- Target your search queries
- Create video content
- Target pages already ranking
- Do a SERP analysis
- Schema markup
- Technical SEO
“I’d rather we didn’t rank higher on Google.”
…said no one, ever.
I mean, who doesn’t want a top spot on the top search engine in the world? Not only does ranking higher on Google drive more traffic to your site, increase your online presence and build your business’s credibility; it also just, feels good.
The thing is, “ranking higher” is all relative. You might be a new site or SEO beginner looking to rank higher than page six for your blog post, or you might be looking to move from the sixth spot on page one to the number one spot. So in this post, I’m going to share 17 ways to rank higher on Google, broken up into three tiers, from the more beginner strategies to the advanced.
Table of contents
- How to rank high on Google (the basics)
- How to rank higher on Google (the details)
- How to rank highest on Google (the deluxe)
How to rank high on Google
This section is mainly just the SEO basics for those of you who may not be as familiar with the world of SEO. Make sure you check off these boxes if you’re looking to rank.
1. Target reasonable keywords
First and foremost, you need to know what you want to rank for. And of course, you want to rank for terms that your ideal customers are plugging into the search box. These are keywords, and you’ll need keyword research tools to identify what’s reasonable for you to rank for.
Here are the factors involved in identifying the best keywords to target for ranking on Google:
- Volume: How many times a month the term is searched.
- Competition: How difficult it is to rank for that keyword.
- Your domain authority: Domain authority impacts how easy it will be for you to rank for keywords. If your site has been around for a while and you’ve been publishing quality content for that time, it will be easier.
- Relevance: No point in ranking for a keyword that isn’t going to bring qualified traffic to your site.
✅ Pro tip
If you’re just starting out with your SEO strategy, your best bet is to start with low volume, low competition keywords so you can gain traction, and then build up over time. What constitutes “low” will depend on your industry, but keywords in the 90-400 range might be reasonable to start.
2. Check the keyword intent
In general, there are four main types of keyword intent: informational, commercial, transactional, and navigational. Now for SEO, you’re primarily looking at informational intent keywords. But even within your informational intent keywords, you need to drill down into exactly what kind of information the person is seeking when they search that keyword.
For example, I have some screenshots I’ve accumulated of cool websites and features and was looking for a keyword to target with it. I found the keyword website ideas, saw that it had a search volume of 2900, and thought 😍 perfect. But when I Googled it, I could see that results were not for businesses looking for ideas for their websites, but rather for side hustlers seeking their next idea or beginner developers looking for their next project.
If I target that keyword with my website screenshots, it’s not going to rank. But if I target it for “website design ideas,” now that’s another story.
3. Write long-form content about it
The key to ranking high on Google? In-depth, long-form content on the keyword you’re targeting. Now this is most apparent with blog posts, but you can do this for landing pages as well.
For example, our free Website Grader landing page ranks on page one for the keyword “website grader.” On initial glance, it may look like it doesn’t have much content. But scroll down below the fold and you’ll find a treasure trove of words in the form of FAQs.
✅ Pro tip
Note that I said in-depth long-form content. Google doesn’t like thin content, so skip the fluff and go right for the peanut butter.
4. Do your on-page SEO
This is the bread and butter of ranking high on Google. Get all the deetz in my complete on-page SEO guide, or in this video:
Here is your short checklist:
- Keyword placement: Make sure your keyword is in your meta title, meta description, at least two H2s, in image file names, image alt text, the URL, and naturally in the body of your page.
- Internal linking: Add links to the page from at least three other pages on your site.
- External linking: Include 1-3 links on your page to relevant, trusted pages.
- Optimize meta description: Keep it 155-165 characters and tell the reader the value they’ll get by clicking on your page.
How to rank higher on Google
Okay so that’s how to rank high on Google. But maybe you’ve done all those things already. Maybe you’re already ranking sort of high and want to rank higher. If that is you, keep reading.
5. Target long-tail, question keywords
For the most part, keywords that hit the sweet spot in terms of volume and competition are going to be long-tail keywords, but long-tail question keywords are an added bonus because they provide opportunities to show up higher than the top results for broader, super-high-volume keywords—through the People Also Ask section.
For example “social media marketing” has a search volume of 32K (yow). WordStream is the number one result and Sprout Social is number two. But wedged in the middle of those two results is the PAA section. If a reader expands one of those questions, whichever page is answering that question now ranks higher than the #2 result in Google.
You just never know what long-tail keywords Google will pull up in PAA, giving your post an opportunity to rank higher than the #2 results for a high-volume keyword.
✅ Pro tip
Don’t target PAA questions for the purpose of ranking on Google through them. Instead, target long-tail question keywords for the primary purpose of ranking for that keyword, with the secondary goal to be some extra ranking through PAA.
6. Make your information skimmable
More and more, Google is focusing on providing answers rather than just a list of pages. Hence the term “zero-click search,” where a user can get the information they seek right in the results page without having to click into any one result. This isn’t great for those of us who want to drive website traffic, but if you can’t beat ’em (Google is like Goliath on ‘roids) join ’em, and being the source from which Google builds an answer is the next best thing—and your way to rank higher.
The best way to optimize for this is to make your content skimmable. This way, Google can extract snippets of your content to build answer-y results like with the Featured Snippet, Passage Ranking, and even meta descriptions. Here’s how:
- Use your heading tags. Every website builder/CMS allows you to do this. Don’t just create headings by increasing text size and weight; make sure they are wrapped in <h2> and <h3> tags. For example, in our How to Brand Your Business blog post, we have a clear H2 heading that reads “How to brand your business” and then each of the steps are H3s.
- Use specific headings. Unfortunately, SEO can sometimes limit your creativity. A person should be able to skim through just the headings of your article to get some immediate answers. You can see below that Google bypassed the meta description we provided for the above post and built one based on the H3s:
Had we used more playful or colorful language here, the post may not perform as well. What do I mean? Check this chart:
|Clear heading ✅||Unclear heading ❌|
|Identify your target audience||X marks the spot|
|Create your value proposition||UVP is the MVP|
|Determine your mission||Save the whales|
|Define your brand personality||Humans only, please|
|Create brand asset||Get creating|
The easier it is for a reader to extract the information, the easier it is for Google, too. So use lists, bullets, boldface, and headings…like, a lot.
7. Make explicit statements
No, not the foul language kind. What I mean is, when you’re targeting question keywords in particular, even if it’s a multi-part answer, make sure you have an explicit statement somewhere in the post that provides a clear answer while also restating the question.
Below we see the SERP for “how long should a blog post be 2022.” Chances are, Hook Agency got the Featured Snippet position because it has a sentence that reads “The best blog length for SEO in 2022 is 1,760-2,400 words” while Wix (the number two result) answers the question but not while restating it.
And for “how-to” keywords, you can finish off the post with a conclusion that says, “So to recap, here’s how to [do X]: then provide a list of the strategies or tips from the post. Another option would be to have an overview section at the top of the post that gives the bird’s eye view before diving deeper into each item.
8. Include meaningful visuals
Including images on your page can help it to rank higher in a few ways. First, it makes for more engaging content that keeps people on the page longer; second, regular search results are becoming more visual; and third, this gives your images a chance to also rank in image results.
But for those blog posts that you want to rank higher, stock images and empty graphics are not going to cut it. You need images that illustrate concepts, add value, and match the intent of the keyword.
For example, the SERP for “january marketing ideas” is not only very visual, but you can see that Google is giving preference to screenshots of January social media posts and event landing pages.
So when you’re creating content on a keyword, Google it and get a feel for not just how important visuals are, but also which visuals are showing so you can align with searchers’ expectations.
✅ Pro tip
And if, like in the example above, you can see that title card images are appearing, then make one!
Now your blog template already creates a header image (like WordStream’s does), such that it would be redundant to put it at the top of your post, move it down to the end of the post. Or, see if your SEO plugin (we use Yoast) gives you the option to upload a social image. The image won’t appear in the blog post itself, but it will still be attached to that post and indexable in search results.
9. Have a table of contents
This is an easy element to add to your blog posts that Google seems to really like. Oftentimes, you’ll see Google add those links right to a post’s meta description.
Here’s how to do it:
Go into the HTML view of your post and above each of the H2 or H3s you want to create links to, insert this:
<a id =”section-title”></a>
Keep the quotation marks, and if you use more than one word, separate them with dashes or underscores. Then at the top of your post, write out your table of contents and add a link to #section-title for each one:
For example, for this section of this post, I gave it this tag:
Then at the top, I linked “How to rank higher on Google” to #higher
10. Borify your meta titles
Yes, you read that right. Your SEO title, or meta title, is the title that appears on the actual SERP. And similar to headings, Google doesn’t give you a whole lot of room for creativity. More often than not, a title similar to what’s already ranking on page one is the way to go.
So while you might go with something more colorful in your H1 title (the title that appears on the page itself), stick with 60 characters or less for your SEO title, front-load the keyword, and pay attention to modifiers that seem to be popular, like with the year in the title.
Titling this post with something more creative like “How to Rank Higher on Google: 10 Perilous Pitfalls to Avoid” probably isn’t going to help it to rank.
How to rank highest on Google
For ranking even higher, or for improving your rank for really hard keywords.
11. Get backlinks
A backlink is a link to your page from another website, and these are a heavily weighted ranking factor.
Now if you’re creating quality content and promoting it on social media, you may already be getting backlinks. But you can also be proactive with getting backlinks for specific pages. You can learn how to get backlinks here.
12. Mine your search queries
Search Console will tell you what queries are leading people to see your page in search results and which ones are leading them to click. This can help you find additional headings to add to a page as well as additional keywords to target with their own pages. If you’re already ranking accidentally for it, then you’re sure to rank when you intentionally target that keyword.
In the image below, “best advertising sentences” is a query that we’re getting impressions for. If I find that it’s a keyword, I might want to write a blog post on it or use it as a heading in an existing post.
13. Target how-to and tutorial keywords with videos
Video content is showing up more and more on the SERP, and in some cases, it is the only opportunity you have to rank higher for a topic. For example, take a look at the SERP for “how to advertise on Facebook.” Between ads, People Also Ask, Facebook’s organic result, and the videos, the “top” true organic page result is literally the last result on the page.
But if you create video content on the topic, you could rank in the highest possible position for an organic result (because you’re not going to outrank Facebook).
Better yet, target tutorial keywords, where video ranks even higher.
14. Target pages already ranking
It can sometimes be easier to get a post to move from position nine to position four than from, say, page nine to page four. Not only that, but the former will drive a much bigger increase in traffic than the latter. If you have a large website, use an SEO tool like Ahrefs or Semrush to filter your organic keywords by position and see if you have any pages that fit this bill, then see if you can reoptimize it.
✅ Pro tip (aka plug 🔌 )
Get an instant SEO audit with our free Website Grader.
15. Do a SERP analysis
This is another strategy where you’ll need an SEO tool. If you really really really want to rank at the top a particular keyword, you’ll want to do a SERP analysis to see exactly what it will require—and if it’s realistic. For example, if I want to rank the highest in all the land for “small business ideas,” I can see that I’m competing with HubSpot—specifically, a page that has 4,589 backlinks from 1,100 different domains on a site with a domain rating of 93.
16. Add Schema markup
Schema.org markup is not a ranking factor, but it can help improve your visibility in search results and make your results more clickable. Schema markup is a way of even more specifically telling Google the types of content on your page, which can help it to appear in rich results. There are lots of different types of rich results—articles, breadcrumbs, events, FAQs, how-tos, job postings, FAQs, and more.
You can use Google’s Rich Result tester tool to see which content on your page is eligible for Schema markup.
For more help on this, check out our post on Schema markup to see which ones might be most helpful for you.
17. Check your technical SEO
A lot of technical SEO is done at the site level, but there are plenty of page-level optimizations you can do in an effort to improve your ranking, like making sure your images are compressed and sized properly and that there are no indexation issues. You can check a page’s Core Web Vitals, mobile usability, and more right in Search Console.
In addition, make sure to do a manual mobile usability test—as in, don’t just use Google’s mobile-friendliness checker but actually visit the page from a mobile device to make sure the elements are rendering properly. There are some things that a code-crawler just won’t pick up on.
How to rank higher on Google: recap
And that’s it. The SERP has come a long way from the list of 10 blue links. Google is prioritizing visual, excerptable, recent content to build rich SERPS that provide immediate answers. Use these tips to rank high, higher, and highest so you can build authority in your niche and meet your website traffic and conversion goals.
8 Best SEO techniques a Traffic-Generating, Rank-Boosting SEO Strategy in India
- The importance of SEO
- What every SEO strategy must have
- Keyword targeting
- Technical SEO
- SEO metrics
- Why is organic traffic and SEO important?
- 8 tips to build an effective SEO strategy
- Write for humans first and search engines second
- Use targeted keywords in all the right places
- Focus on user experience (UX)
- Focus on building relevant links
- Format content for Featured Snippets
- Remove anything that slows down your website
- Pay attention to Google algorithm updates
- Improve existing content & add missing subtopics
- Lock in SEO success
Most of you will have heard the term SEO thrown around in relation to digital marketing, online businesses, or internet circles in general. Regardless, you’d be surprised how many people simply remember those three letters but never really understand what they mean.
If that’s you, we’ve got you covered, and if this is your first time coming across the phrase, then you’re in luck. In this post, you’re going to learn everything you need to know in order to carry out an effective SEO (search engine optimization) strategy. We’re going to cover:
- What SEO is and why it’s more important than ever.
- The basics of an SEO strategy (keywords, meta data, and link-building, technical components).
- Eight specific tactics that will set you up for SEO success based on SEO trends.
The importance of SEO in 2022
According to Safari Digital, approximately 61% of marketers believe that SEO is the key to online success, which is why modern businesses allocate an average of 41% of their marketing budget to it. In short, taking the time to outline a proper SEO strategy can revolutionize not just your online traffic but your business as a whole.
Given the way the world is right now, internet use is as high as it’s ever been. The pandemic has us doing more online shopping, streaming even more movies and television than usual, and attending enough Zoom meetings for a lifetime. SEO has been crucial for so many organizations throughout 2020 and we expect 2021 to be much of the same. So, as we approach the New Year, how can you create an SEO strategy that moves with the times? Well, let’s start with the basics.
What every SEO strategy must have
SEO is essentially the practice of using certain qualitative content principles and technical improvements to improve your online traffic and rankings on SERPs (search engine results pages). Quantity plays a big part too. Writing more content, using more links, and using a wider variety of keywords is a great way to rank higher over time—this is called ‘scaling’ and it’s pretty much what it sounds like.
So, there are a few things we’ve chucked in there. Before we get too far ahead of ourselves, let’s rattle off the main tools you’ll be using to start building your 2021 SEO strategy:
1. Keyword targeting
Keywords are phrases that are commonly searched for on Google, Bing, etc. and they are a crucial part of determining your website’s rankings. Use the right amount of keywords in the right places and in time you’ll see your pages climb up the leaderboards.
SEO for Pharmaceutical Companies in India | Digital Marketing SEO for Pharma Industry Website
How to Rank Higher on Google in India or Global: 17 Strategies
8 Best SEO techniques a Traffic-Generating, Rank-Boosting SEO Strategy
SEO Tips for Travel Website | The Ultimate Guide on How to do SEO of Travel Website in India
Keywords that a car dealership may be researching (using our Free Keyword Tool).
Keyword strategy has changed a lot over the years, it used to just be stuff as many in there as possible, but lots of content then became spammy and sites were ultimately penalized by Google’s algorithms. These days, you need to do your keyword research, use a wide variety of keywords, and fit them in naturally. Google gets smarter by the day, so they’ll make you work for it.
For more help with keywords, check out:
- How to Rank for a Keyword in 10 Steps
- The 18 Best Keyword Research Tools for Every Need
- How to Find Long-Tail Keywords
You can think of metadata almost as your shop window. Your meta title and meta description are the first things a user sees in the SERP which influences whether or not they click.
Also, Google uses what are known as ‘crawlers’ (imagine tiny robot spiders), to scan through websites and collect information that matches search queries. By including keywords in your meta data (including image tags and heading tags) Google can more quickly understand the relevance of your page.
As we move into the more technical side of things, another crucial factor in SEO performance is acquiring backlinks. This is when another website links to yours in an article or blog post. Not only does this help you gain what is known as domain authority, but it also directly improves the chances of people clicking through to your website if it appears on other reliable domains.
You can earn organic links by simply writing engaging content: the better your work and the more closely you match with a person’s search intent, the more likely others in your industry are to reference your site. This overarching process is known as link-building and while you can simply reach out to other sites to trade links—quid pro quo—there a plenty of other activities that can help speed up this process:
- Guest blogging.
- Answering questions on sites like Quora.
- Creating shareable content such as videos and infographics.
- Using industry contacts and sharing on social (e.g. LinkedIn).
4. Technical SEO
Carrying on from that, there are various other technical issues in the back end of your site that once addressed, can make a huge difference in your overall SEO results. At the end of the day, if your website’s UX isn’t smooth and accessible, it’s going to be hard for any visitor to do anything significant on your website. For context, over 50% of all online traffic is mobile, so when it comes to things like UX, the technical stuff matters.
Whether it’s ensuring site speeds are quick, removing ‘toxic’ backlinks (links to websites that are deemed irrelevant or untrustworthy etc.), or creating a clear XML sitemap with a clean URL structure, all of these technical SEO tips can be huge when it comes to securing those higher rankings. You don’t want anything to get in the way of SEO doing its job, which is allowing for people to find your website organically.
Are you making SEO mistakes?
5. SEO metrics
You can’t do effective SEO if you don’t know what “effective” means! You’ll need to have a thorough understanding of SEO metrics in order to measure, analyze, and improve your SEO strategy.
Why is organic traffic and SEO important?
If you’re looking for longevity and cost-effectiveness when it comes to your digital marketing, organic search strategies driven by SEO can’t be beaten. Not only is SEO cheaper than paid advertising but its effects are longer lasting. While PPC campaigns need to be renewed and bidding costs fluctuate, SEO tracking tools use organic data to compile lists of keywords and continue to throw up more content ideas the deeper you dig.
Admittedly, SEO can feel like a slow burn at first. Nevertheless, you can start to see serious upturns in your overall traffic and rankings after a few months. Furthermore, the longer you stay at it, the more backlinks and site authority you build, meaning you can go for even bigger and better keywords, and so on and so forth.
Even starting at the other end of the spectrum—targeting long-tail keywords and more detailed variants—especially when it comes to content and specific sub-topics, is an excellent way for SMBs to see results early and build a platform towards momentum. Over a third of Google’s total search queries feature four or more words (i.e. long-tail keywords). Not only are these keywords less competitive and therefore easier to rank for, but they can also still drive plenty of cumulative traffic organically.
8 tips to build an effective SEO strategy in 2022
It isn’t always about trying to go for the most popular search terms and expecting to be able to compete with the big fish right out of the gate. It’s about knowing your audience and trying to provide the content, information, and overall service they want/need. With that in mind, here are eight SEO tips that are just as effective now in 2021 as they have always been.
You may also be interested in our epic website audit checklist (with a six-tab Google Sheet) to help you out with your strategy.
1. Write for humans first and search engines second
As mentioned already, the Google algorithm gets smarter by the day and using constant human input, continues to better align with our thinking. That being said, there is no clever loophole or magic formula to outwit a search engine, so don’t bother trying. Write for humans first and search engines second.
Ultimately, your priority should always be to provide your audience with what they are looking for, and that only comes through writing engaging and fundamentally naturalistic content. Anyone can spot a keyword that’s been shoehorned in and stuffing is even more blatant, so fit them in where it makes sense and allow driving keywords to elevate your already informative and valuable content.
2. Use targeted keywords in all the right places
Whilst the motivation should always be humans first, search engines second, the bedrock of this whole process is keywords. Not only do they get to the heart of what visitors and Google are looking for by isolating common search terms, but SEO also drives 1000%+ more traffic than organic social media, which itself dominates over half of all online traffic. So, if keywords are at the heart of SEO, they should be at the heart of everything you do, too.
However, once again, it isn’t about just chucking them in left, right, and center. It all starts with keyword research. Use SEO tools like Google Ads, Ahrefs and even simple on-site search bars to identify broad search intent and your “seed” keywords. Then dig deeper to find more long-tail variants, study competitors to find keyword gaps, and don’t forget to include them in your metadata as well as the anchor text for your links. Lastly, remember not to keyword stuff. Fit them in naturally so as not to disrupt the readability of your copy.
3. Focus on user experience (UX)
There is nothing worse than having to navigate a site that you can barely use. In fact, after more than a few seconds of frustration, most people don’t bother and Google will struggle to make the best out of it too. Things like dead links, error pages, and messy site structures will all impact what people take away from your website.
Not only do users value a good experience and easy navigation, but this seamlessness also helps Google’s crawlers scan your content and determine your SERP rankings. Use headings and short, easy to read paragraphs, tidy up your sub-folders, and optimize for mobile. All of these things will help to reduce your bounce rate, improve your rankings, and generate better conversion overall.
And now that Core Web Vitals have become a ranking factor via the page experience update, you should be optimizing page speed more than ever.
4. Focus on building relevant links
As mentioned, another key aspect in building domain reputation/site authority is link-building. We’ve already touched upon why outbound/external links are important: you not only enhance the information you are providing but you can receive reciprocal backlinks through outreach, etc.
Furthermore, links are a key ranking factor. Bots/crawlers discover content by following links through to subsequent pages and judging how relevant they are to a search query. This goes for internal linking as well, so don’t be afraid to link to other useful pages on your site where necessary and where it feels natural. 51% of marketers notice an impact after one to three months of implementing a link-building strategy.
We talk a lot about link building in our 10-step SEO audit—check it out.
5. Format content for Featured Snippets
Featured snippets pretty much rule SERPs these days. It’s likely that you’re familiar with them even if you haven’t heard the term before. They are the highlighted answer boxes that appear at the top of the pages for most search queries. If you manage to earn a featured snippet, you’re doing something right.
There are certain formatting and stylistic choices you can make to up your chances of landing a featured snippet: bullet points, numbered lists, infographics and answering question-based searches directly, to name a few. Whilst there is data that shows snippets don’t always result in direct clicks, as the search query is answered in the Google preview itself, over 19% of SERPs have featured snippets and counting. They are great for raising brand awareness and getting your name out there. Therefore, the clicks will still come.
6. Remove anything that slows down your site
Once again, it can’t be overstated how simple it is to get the technical stuff right in order for your website and specific content to speak for itself. Whether you’re writing informative blogs, selling a product/service, or simply pointing someone in the right direction, your site needs to be quick, accessible, and easy to use. These days, people expect instant information and instant results. If your site takes an age to load, they’ll simply move on.
There are a number of ways you can improve site speed and the overall smoothness of your UX: delete old/defunct plugins, clean up your code, optimize and compress your images, make sure your sub-folders flow and make sense, and use tools like Google Page Speed Insights or GTmetrix to continue monitoring in the future.
7. Pay attention to Google algorithm updates
We’ve briefly touched on this already but Google gets smarter and more intuitive by the day. The core updates and tweaks to the algorithm are constant and often unexpected, with sites either benefitting or being penalized for how closely they adhere to the most recent update.
Rankings and penalties are determined by a variety of factors: accessibility, speed, excessive advertising or spammy content, etc. Whilst it can’t always be avoided, there are a few easy steps you can take to stay in touching distance. Firstly, subscribe to industry websites and forums to keep track of recent/impending updates. Google’s Search Console Community is a good start – and make sure to closely track your traffic using services like Google Analytics and SEMrush to see where updates may have occurred, so you can then adjust accordingly.
8. Improve existing content & add missing subtopics
Lastly, you need to remember that there is no real finish line when it comes to your SEO strategy. Constant updates and battling with your competitors means that there’s always work to be done, not to mention that you can still improve on what you’ve done already. If you haven’t been using SEO properly already, going back and updating content with keywords, backlinks, and better readability is a great way to get started. You can even ensure that pages that have been performing better maintain traffic growth or build upon that standard by regularly updating them.
Circling back to your keyword research, this is a great opportunity to use these phrases and competitor analysis as the basis for a long-term content plan. Each keyword should branch off into a plethora of others and with that comes more ideas for content. Rather than writing, say, one piece of a specific topic, make it a ‘cornerstone’ article from which a number of other more specific ones spawn. A proper content audit can be done using tools like SEMrush and Yoast; adding and updating old content can double your traffic —just try to make it as evergreen as possible and be sure to use that internal and external linking we talked about.
Lock in SEO success for 2022
This post only scratches the surface of what SEO is all about. It’s a discipline that grows more complex and nuanced by the day, but by giving you some tried and true tips that have stood the test of time in this field, you should be well prepared to handle whatever 2021 throws at us.
To get more information and examples of SEO for beginners, intermediates, all the way up to experts, we has a wealth of resources at your disposal. The SEO landscape is constantly shifting, so don’t leave it any longer to play catch up!
SEO Tips for Travel Website | The Ultimate Guide on How to SEO your Travel Website
- Why is travel SEO important?
- Getting more leads from search engines
- More Cost effective compared to the next best alternative (PPC)
- SEO can guarantee your business growth
- How to SEO your Travel Website
- Local SEO
- Homepage SEO
- SEO for Categories and TAG Pages (Destination Pages)
- SEO for Property Pages
- Technical SEO
- Social SEO
- Link building
- Blogging and the importance of a travel blog
- The importance of having a travel blog
- What can you post in your travel blog?
- Travel SEO Common mistakes
- Travel SEO most important tips
How can you increase bookings and make more sales from your travel website? How can you guarantee a steady growth of your travel business? The answer is through travel SEO.
Travel SEO is not a theoretical concept, but it’s a term used to describe the set of steps you can follow to optimize your travel website for search engines.
Why is travel SEO important?
If you have a travel website or blog and you are new to SEO and Digital Marketing, the first thing you need to understand is why SEO is important for your website’s success and what are the benefits of SEO for your business.
Let us first start with a very quick introduction to SEO and in more particular about the purpose of SEO. Why should someone in the travel business care about SEO?
#1 – Getting more leads from search engines
The purpose of SEO is to help a website appear higher in the search engine result pages (SERPS) for keywords related to your business. For example, when a user opens Google and types “rent a villa in Sicily”, the websites optimized for SEO, appear first in the results (after the paid ads – more details below) and this means more qualified leads for those websites.
A research study by Google on the behavior of ‘travelers’ showed that a large percentage of people start their travel and booking process through search engines.
So it’s obvious that if your website does not have high rankings for your business keywords, you are already losing a large percentage of your potential customers to competitors.
What is more interesting is that despite that fact that there are big brand websites like booking.com, airbnb.com, tripadvisor.com (to name a few), user’s still turn to search engines when they are ready to start their trip planning process.
# 2 – More Cost effective compared to the next best alternative (PPC)
Travel websites that don’t practice SEO, will not appear in the top results organically but they can still get traffic from those searches through PPC and in particular Google AdWords.
While this is a perfectly good practice and AdWords one of the best ways to get highly targeted traffic to your website fast, in the long term is not as cost effective compared to SEO.
The reason is simple: when you stop advertising with AdWords, traffic will decrease while with SEO once you achieve good rankings targeted traffic will flow-in 24/7. In addition, for every visit you get from AdWords, you will have to pay a few dollars per click and depending on your daily budget, it can minimize your traffic and lower your conversion rates.
SEO is not less expensive, there are costs involved but in the long term is a better investment.
#3 – SEO can guarantee your business growth
Can you imagine how many bookings / leads you could get if you had 2000 people visiting your travel blog or website every single day? How could this change your business plans?
I’ve been working in the travel industry for a few years now and know from experience that a constant flow of targeted traffic can really transform a business and generate opportunities for growth that otherwise could not be possible.
Although we always say that nothing is guarantee in SEO and Digital Marketing, achieving good rankings in a correct way can make a huge difference for travel businesses.
How to SEO your Travel Website
Now that everybody understands the importance of travel SEO, let’s see in more details ways to optimize your travel website for search engines.
#1 – Local SEO
First in the list is local SEO. Local SEO is a way to optimize your website so that is shows up when people search for your location or when searching through mobile when located in an area close to your physical business address.
If you examine several travel related searches in Google, you will see a pattern like the screenshot above i.e. Google shows: 5 PPC Ads on top, Local SEO (Google Map) results, organic results and then more PPC ads below.
In order to get your business listed in the local SEO results you have to do a number of things like:
- Create a Google My Business account and verify your business address.
- Complete your Google My Business profile with accurate descriptions, contact information, photos and any other information required for your business.
- Add schema information to your homepage.
- Add your local address to your homepage.
- Properly optimize your page titles, h1 tags and descriptions to reference your location.
- Get good quality links from local websites and other highly trusted sites.
- Make sure that your business name, address and phone number is the same across all channels (google maps, your website, local directories, social media pages etc.).
The above list is not complete but it’s enough to get you started.
Note: General SEO practices (like the ones I will describe below), do have an influence on Local SEO as well.
#2 – Homepage SEO
The homepage is an important page for all types of websites but in the case of travel websites, it’s even more important.
In terms of content your homepage should include things like:
- Nice photos of your properties
- Nice photos of happy people on holidays
- Your most popular properties
- Special offers or deals
- Your most popular content (from your blog)
- A few words about your business and what differentiates your properties and services from the rest
- An easy way for visitors to search for properties (either by area, type, facilities or costs)
In terms of SEO, the homepage should give several signals to Google about the nature of the business and the areas of operation (location of properties).
To be more precise, let’s say that you have a travel website showcasing several holiday villas for rent in Costa Rica. Your home page title should reflect this. An example of a good SEO title would be: “Exclusive Holiday Villas in Costa Rica | ReliableVillas.Net”
The homepage description is also important since it may show up in Google results when users search for your domain. It has to be eye catching and SEO friendly. Here is an example of a good homepage description:
“Beautiful Villas for Rent in the most stunning areas of Costa Rica. Browse our collection of exclusive villas and receive discounts for early bookings.”
Besides the title and description, you definitely need to make sure that you have schema information on your page together with your address and other contact details (as explained in local SEO above).
#3 – SEO for Categories and TAG Pages (Destination Pages)
A good structure for a travel website has the following characteristics:
- It has a dedicated landing page for each City / State the properties are located i.e. Villas in Florida
- It has a dedicated landing page for each specific area i.e. Villas in Miami
- For each property there is an optimized page (more on this below)
To visualize the structure of your travel website, it should look like the diagram below.
If you are using WordPress, then most probably your ‘City / State’ and ‘Specific Area’ pages will be categories (archive pages). Regardless of the platform, you need to make sure that these ‘destination pages’ are SEO optimized.
This means that they should have unique titles, unique content, proper H1 tags, included in the sitemap submitted to Google and also showcase the properties available for the particular area.
Special attention should also be given to the page URL. For maximum optimization the URL should also include the destination i.e. /villas-in-miami/
Read my previous post: How to SEO your WordPress categories and tag pages for more examples and step by step instructions.
#4 – SEO for Property Pages
Next in the list are property pages. The purpose of a property page is to give potential customers more information about the particular property and convince them to convert (by either submitting a contact form or completing a booking online).
A good property page has the following items:
- Detailed description of the property (including number of people it can accommodate)
- Rich Image gallery with good quality photos
- A map showing the exact location of the property
- Facilities and Services Offered
- Rates and Availability calendar
- User Reviews
- Contact details
- Live Chat
- Call to Action – Inquiry or Book Now Button
In terms of SEO a property page should include:
A breadcrumb at the top of the page giving users and search engines an easy way to go back to the ‘Area Pages’. For example, the breadcrumb of a property page located in Miami should look like this:
Home >> Florida >> Villas in Miami >> Large Villa with Private Pool in Star Island
Unique and informative titles
This is a bit tricky especially when you have a number of similar properties on your website. When crafting the title of a property page think about the characteristics that make the particular property unique and different from the rest.
Avoid mentioning the general location in the title but make it more specific like the examples below:
Large Villa with Private Pool in Star Island
4 Bedroom Villa in Cefalu with direct access to the beach
The content of the page has to be unique. One of the most common problems with travel websites is content duplication and this is mainly because a property may be listed to more than one website.
Property owners list their properties in different websites to increase their chances to make bookings and they usually do this using the exact same content. This may not be a huge issue for big websites like airbnb, tripadvisor or booking.com but for smaller websites this is a problem.
For SEO purposes and for a better user experience, you need to differentiate your content as much as possible. A good way is to try and describe the property features like a story instead of just stating the facts (that are already published on other websites).
For example, consider this standard introduction:
“The property is located 30km from Rome Airport and has 4 bedrooms and ….”
And consider this ‘story like’ introduction:
“Once you arrive in the airport, you are only 15 minutes away from a remarkable holiday experience in Italy. A 4-bedroom luxury villa is waiting….”
Besides content uniqueness, other things you should take into account are:
Content in Tabs
It is normal to use TABS in your pages to organize them better but you should know that Google will probably ignore that content or give it less value.
If the content in a tab is dynamically generated i.e. users have to click on the tab to trigger the generation of the content, then this is completely ignored.
For a more optimized page, try not to have important content in the tabs. You can still use them but keep your most valuable content visible all the time for Google and users.
User Reviews and Rich Snippets
One of the factors that influence conversions (bookings) in the travel industry is user reviews and ratings. For the owner of a travel website or blog this means 3 things.
1st – That you need to show reviews and ratings for your properties. How you can get those reviews is a different story (to be covered in details in a new post so make sure you subscribe to my newsletter), but good reviews do make a difference.
2nd – You need to add schema information to your reviews and ratings so that Google may show them in the search results.
3rd – You need to have the reviews and ratings visible in the page and not in a TAB.
#5 – Technical SEO
Besides the above factors, you should have in mind that technical SEO practices are always important.
For example, things like: page speed, mobile friendliness, correct use of canonical URLS, the 404 page, correct implementation of multi-language websites, paging, optimization of images and videos, sitemaps, correct configuration of Google Webmaster tools and many more are necessary for a fully optimized travel website.
#6 – Social SEO
It is widely accepted in the SEO industry that although social signals do not directly impact rankings, they can help in a number of indirect ways.
A travel website should have an active social media presence because:
- The vast majority of potential customers spend a lot of time on a daily basis in social media networks
- Travel is a visual topic and highly suitable for networks like Pinterest or Instagram
- Social media is a good way to connect with other bloggers in your industry
- People may visit your Facebook page before making a booking with your company to read reviews and get an idea of the experience of your existing customers and you don’t want them to visit a page that is empty or a page that was updated two years ago.
Social SEO best practices for travel websites
Create business pages on all major networks (Facebook, Pinterest, Instagram, Twitter) and make sure that your social media profiles are SEO optimized.
Build a decent fan page for your Facebook business page.
Post regularly on your social media pages. The posts should not always come from your website but post content related to travel tips, things to do in your destinations, interesting things to know about your destinations and content that is not too promotional but something that readers may find interesting to read and share.
Monitor mentions of your brand in all networks and make sure that you reply to any comments, good or bad.
Monitor mentions of your destinations and try to engage in discussions or answer related questions without being too pushy or over promotional.
Allocate a monthly budget to use for Facebook promoted ads (either promoting your properties or blog posts).
Check that a page shared from your website shows correctly on social media (good photo, title and description).
#7 – Link building
There is no way to avoid discussing about link building when talking about the promotion of a website in a highly competitive industry like travel.
Off-page SEO is still one of the most influential ranking factors and good quality incoming links are necessary to achieve high rankings.
How can you get links that matter for your travel website?
Link building is always difficult and time consuming and you should be careful not to go the easy way and get links from low quality websites (even if they are somehow related to travel), because you risk in damaging your domain’s reputation in the eyes of Google and this is not good for your business in the long term.
Press releases – Travel is one of the few niches that press releases are useful. Reporters and travel journalists are looking into press releases to find destinations and deals to propose to their readers and many times if you have good offers you may see your website and properties listed in big travel portals and besides the free publicity, this is also good for SEO.
Mentions (links) from travel review websites and portals – Besides press releases, you can also make connections on twitter or Facebook with travel bloggers or journalists and give them incentives to visit your website.
By making connections, I don’t mean sending them a message asking for a link to your website but trying to establish a conversation with them and maybe inviting them to visit your properties or sending them an exclusive offer for their readers etc.
As I said above, it’s time consuming and you need to think outside the box to make this work but when it does the benefits are valuable for SEO.
Don’t forget about the easiest form of link building – internal links
Although internal linking is part of on-page SEO, I included it under link building to emphasize it more because from experience this is something that most travel websites and blogs get it wrong.
Internal links can help your website in a number of ways. Google uses internal links to discover more pages from your website and understand them better and users can click on an internal link to find out more about a topic or visit another page from your website.
When adding internal links don’t be afraid to use keywords as the link anchor text. Unlike external links, Google will not penalize your website for using keywords in the anchor text, on the contrary it is something they encourage you to do since it helps them understand what the linking page is about.
#8 – Blogging and the importance of a travel blog
I have mentioned many times above that travel is a visual topic. People like to see photographs of properties and destinations to help them get inspiration to decide where to go for holidays.
Besides the visual aspect, travel is also an experience and the best way to share experiences and build expectations on the experience your travel company can offer to potential travelers, is through blogging and content marketing.
Let’s assume that you did steps 1-7 correctly and everything on your travel website is optimized. Your rankings and traffic increased but you reach a point that you want more traffic and better rankings. What should you do? The answer is content marketing.
The importance of having a travel blog
A well organized travel blog can help your website in many ways:
- Blogging can give you good material to keep your social media pages fresh.
- It’s a great way to build internal links to your property pages.
- It’s a great way to educate your users and give them practical travel information and tips.
- It’s a great way to convince users to visit your target destinations by posting videos, images and guides on what to do once they visit, things to see, things to try etc.
- It’s a great way to give Google bots incentives to re-visit and index your new pages on a regular basis.
- It’s a great way to attract quality links from other bloggers / websites.
- It shows to potential customers that you are not only interested in making bookings but you also care about their travel experience and you are doing everything possible to make it better.
- It’s a great way to make money by promoting other’s people services on a commission.
What can you post in your travel blog?
The travel industry is full of topics you can use in your blog. Some blog post ideas:
- Travel tips
- Activities you can do in your destination.
- Places to visit while enjoying your holidays in a particular area.
- Special guides for families with kids.
- Special guides for large groups and young people.
- Events worth visiting.
- Best beaches to swim.
- Local guides (where to eat, where to go at night etc.).
Travel SEO Common mistakes
Unfortunately, not all travel websites follow the above steps but they make mistakes that causes them losing traffic and rankings. The most common travel SEO mistakes are:
- Using a platform that is not SEO friendly – This is the number one mistake I have seen many times the last couple of years. Most of the available booking platforms offer a number of nice features for travel agents but when it comes to SEO they are terrible. When choosing a platform for your travel business don’t only look for the features they offer for bookings but also look for a platform that is also SEO friendly. At the end of the day you want a website that can generate lots of bookings through SEO and not a website that has a perfect backend system but no chances of achieving good rankings for your business keywords.
- Duplicate content issues – Anything you publish on your dedicated property pages has to be unique for your website. Using content that is already published on other websites is a bad practice and also syndicating your content on other bigger websites (without taking the necessary protective measures – think canonical URLS), is also not a good practice.
- No Social Media Presence – Social media marketing may not generate bookings directly but it’s necessary for establishing a good name for your brand.
- Not connecting with customers – Ignoring customer comments or not responding to social media messages is bad for your reputation in the long term.
Travel SEO most important tips
The main points to remember about travel SEO are:
- Optimize your website for Local SEO and Google Maps. When you follow the steps correctly, it is more likely that Google will show your business on Google map and on top of the organic results.
- Make sure that your home page is optimized for keywords related to your target locations.
- Optimize your ‘destination pages’ by giving attention to the content, pages titles and descriptions.
- Work on the content of your property pages to make it unique and interesting.
- Avoid having important content in TABS.
- Don’t underestimate the power of social media. You need to have an active profile in all major social networks.
- Connect with travel bloggers and travel journalists through personal connections or press releases.
- If you don’t already have a content marketing strategy in place, start now with a travel blog.
- Make sure that your website is mobile friendly.
- Make sure that your website is secured (https).
- Make sure that your website loads as fast as possible.
- When choosing a platform for your travel business, don’t look only for business features but also evaluate its SEO friendliness.
Ecommerce SEO Guide: SEO Best Practices for Ecommerce Websites in Mumbai-India
- What is Ecommerce SEO? Definition
- Why SEO For Ecommerce Matters
- How to Develop an Ecommerce SEO Strategy
- Prioritize pages
- Create a workflow
- Check out the competition
- Follow through with CRO
- Ecommerce SEO Checklist: Best Practices for Your Ecommerce SEO Strategy
- Use the Right Keywords
- Conduct Competitor Research
- Focus on Homepage SEO
- Homepage Title Tag
- Homepage Meta Description
- Homepage Content
- Simplify Your Site Architecture
- Optimize Product Pages
- Product Name
- Image Optimization
- Customer Reviews
- FAQ Content
- Use Responsive Design
- Reduce Page Load Speed
- Image Size and Dimension
- Create Backlinks for Ecommerce SEO
- Best Ecommerce SEO Tools
- Why You Should Combine SEO With CRO
- Pick the right keywords
- Conduct competitor research
- Focus on homepage SEO
- Simplify your site architecture
- Optimize product pages
- Use responsive design
- Reduce page load speed
- Create backlinks
If you want to get more traffic and sales to your ecommerce website, then on-page SEO is a critical first step.
There’s a multitude of how-to articles and tutorials on the web offering general SEO advice, but far fewer that specifically address the needs of ecommerce entrepreneurs.
Today, we’d like to give you a basic understanding of on-site search engine optimization for ecommerce. It will be enough to get you started, make sure you’re sending all the right signals to Google, and set you up for SEO success.
Let’s dive in.
What is Ecommerce SEO? Definition
Ecommerce SEO is the process of making your online store more visible in the search engine results pages (SERPs). When people search for products that you sell, you want to rank as highly as possible so you get more traffic.
You can get traffic from paid search, but SEO costs much less. Plus, ad blockers and ad blindness can reduce the effectiveness of paid search, so you’ll want to optimize for search regardless.
Ecommerce SEO usually involves optimizing your headlines, product descriptions, meta data, internal link structure, and navigational structure for search and user experience. Each product you sell should have a dedicated page designed to draw traffic from search engines.
However, you don’t want to forget about static, non-product-oriented pages on your site, such as the following:
- About page
- F.A.Q. page
- Blog articles
- Help center answers
- Contact page
Create a list of keywords for those pages as well as related keywords. Tools like Ubersuggest make it easy to search for one long-tail keyword and find semantic keywords that go well with it.
Why SEO For Ecommerce Matters
What do consumers do when they need a product or service? Many perform Google searches. They’re looking for options, tips, comparisons, and other information to help them make informed decisions.
If your website doesn’t appear in the SERPs, you lose critical access to qualified and interested ecommerce customers. Your products might have a space on the web, but are they findable?
That’s where ecommerce SEO comes in. It provides you with a way to reach your target audience without paying for ads. Once you get people to your site, you can delight them with your high-quality products, intriguing copy, and motivating calls to action.
If you only optimize your website for people, you do your company a disservice. SEO for ecommerce addresses the first hurdle to acquiring new customers: getting people to your site.
How to Develop an Ecommerce SEO Strategy
Ecommerce SEO might seem like a huge task, especially if you already have a website populated with tons of products. Yes, it might take time, but you can speed up the process with a solid strategy.
- Prioritize pages: Which pages on your site get the most traffic? Start with them. Additionally, if you want people to focus on a specific or flagship product, optimize for that product first.
- Create a workflow: SEO requires you to meet lots of specific requirements. Choosing keywords, adding meta data, naming your images correctly, adding image alternate attributes, and incorporating related keywords all fall under this category.
- Check out the competition: Your ecommerce SEO strategy should be designed to outwit the competition. Look at your top competitors’ sites and check out their SEO efforts. Identify ways to make yours better.
- Follow through with CRO: Conversion rate optimization (CRO) should follow SEO. We’ll talk about that more later on.
Keep reading for more detailed instructions for an effective ecommerce SEO strategy.
Ecommerce SEO Checklist: Best Practices for Your Ecommerce SEO Strategy
Let’s look at some of the best tips for ecommerce sites that are lacking in the SEO space. If you want people to find your products more easily, you need an ecommerce SEO strategy, and checking each item off your list will make your strategy more effective.
Use the Right Keywords
Yes, keywords still matter. You don’t want to overload your product titles and descriptions with these keywords, but they need to be present in the copy.
Mention your primary keyword in your product headline, description, meta description, image alternate attributes, and subheadlines. Sprinkle latent semantic index (LSI) keywords throughout. These are related keywords that help Google understand your page in context.
Analyze the Keyword Search Volume, CPC, and User Intent
Before you use a keyword, do some research on it. Know how often people search for it (keyword search volume), how competitive it is in the paid advertising space (cost-per-click, or CPC), and what people are looking for when they use that keyword.
Let’s break it down further.
Search volume tells you how much interest a particular keyword inspires in consumers. A high search volume indicates greater popularity, which means you’ll get more active searches for that keyword.
CPC tells you how much people pay per click when they buy advertising based on a specific keyword. A high CPC indicates increased competition. If your target keyword is extremely competitive, consider finding a long-tail alternative.
Finally, user intent describes what people want to find when they type a specific keyword into Google’s search bar. Let’s say, for instance, that someone types “shower” and hits Enter.
Does that person want information about shower installation, shower repair, baby showers, bridal showers, or something else entirely? If you can’t determine the user intent behind a keyword, add other words to the search string for clarity.
Conduct Competitor Research
If you have no clue where to start with on-site optimization for your ecommerce site, then your competitors are your best bet. Larger competitors, in particular, have probably already put in the legwork for optimizing their websites, and you can learn many of their secrets on their websites themselves.
Keywords are the thing you need to focus on. Particularly, you’ll want to analyze the keywords on their homepages as well as their top product pages.
How can you tell if a website is optimizing for a particular keyword? You can start by using the Moz browser extension to see the SEO title and description your competitors use in their title tags.
You can also use tools like SEMrush to see what keywords your competitors are ranking for on both organic and paid search.
Don’t stop your research with keywords. Check out your competitors’ landing pages too, so you can see how they use the specified keywords to optimize those pages.
Focus on Homepage SEO
The homepage is typically where most businesses focus their SEO budget and energy. While it is definitely one of the top pages of your website to optimize, it is by no means the only one you should focus on.
That said, you do want to optimize your homepage well. The key things you want to add and optimize are include the following.
Homepage Title Tag
The SEO title tag is one of the most important element of on-site search optimization. It should include your business name along with the main keyword phrase you are targeting. You should write this title tag in less than 70 characters and in a way that is appealing to search visitors, as they will see it in search results.
Homepage Meta Description
While this is not important as far as keyword rankings, the meta description for your homepage is a 160-character description of your business that will also show up in search beneath the title tag. Write it in a way that encourages people to want to visit your website.
The content on your homepage should help visitors learn more about your business and the products you have to offer in a clear and concise way. Avoid overloading visitors with too much information. Consider featuring your top few products on the homepage and your unique selling proposition.
Cluttered homepages can confuse visitors as well as search engines. For instances, maybe you sell products in many different categories. Google will struggle to identify what you sell and who you’re targeting with your products, so get specific about what your site offers.
Simplify Your Site Architecture
As you are adding products and categories to your store, remember that site architecture plays an important role in search optimization. Particularly, you want to have a distinct hierarchy of navigation, from your homepage to product categories to the products listed within them.
Search engine bots will discover your pages and products on your website based on a clear internal linking structure that is easy to follow — and not too deep.
The rule of thumb for search engines and visitors is to make sure people can reach everything within three clicks. From the homepage, they should only have to make a maximum of three clicks to get to any product on your website.
Internal links serve two main purposes:
- Boosting ecommerce SEO by showing how pages are related to one another
- Increasing time on site by encouraging visitors to further explore your site
Linking to related products or to information-rich blog articles can help improve ecommerce SEO and make your site more tempting for deep dives.
Optimize Product Pages
Product pages are the lifeblood of your business, so you will want to focus a lot of your energy on optimizing them. Many ecommerce store owners simply write a few lines of text about each product and throw up an image or video.
You need more information on your product pages so Google can find them. Here are the specific things you want to work on.
The name of your product is important. In most cases, it’s also used in the SEO title and URL of your product page. This is why you may want to consider adding a common search term or keyword phrase to your products.
For example, if you are selling T-shirts, be sure to include “T-shirt” or “tee” in the product name. That way, the keyword also ends up in the SEO title and URL.
As an added bonus, when people share your product on Facebook or Pinterest, that keyword will be in the title of the shared post.
Images are an important part of your product page. Stand in your customer’s shoes for a moment. Are you more likely to buy a product from a site that clearly depicts the product from as many angles as possible, from a site that has no image at all, or from one that is small and illegible?
Not only are images important for your customers, but they are important for search optimization.
To properly optimize your images for search, start with the filename. Don’t add images named IMG0010.jpg to your product pages. Instead, use the product name and main keyword, such as eastcoast-skinny-jeans.jpg.
If you have alternative views of your product, include keywords that people would use if they were searching for those images in search.
Also, when you add your images to your product page, include the product name and keyword in the ALT text for the image.
The result? Your images now have a chance of appearing in Google Image Search as shown in the image above, or in the main search results page as a part of the additional media showing.
Help your customer feel more confident about their purchases by also adding video to your product page. The video can be basic information about your product (like a commercial), a how-to video on ways to use the product to get results, or testimonials from people who have used the product.
Publishing videos offsite on networks like YouTube can be a great way to attract and educate potential customers about your products.
Educational DIY videos, for example, can show people how to create something amazing by incorporating your products. Once they get into the idea of working on that project, they’ll be more likely to buy your related products.
Reviews are another way to boost customer confidence in your product, so if you have a good product, be sure to allow them.
Bad reviews aren’t always a bad thing either. Think about it – if you have a higher priced item that has great reviews, and a lower priced item with so-so reviews, then people will be more likely to choose the higher priced item, resulting in greater sales for your business.
Do people ask questions about your products? Of course they do. Having product-specific FAQ content on your product pages is a key to conversions.
If customers have questions that you don’t answer, they’ll go somewhere else to find those answers — and likely buy from the source that answers the questions.
Having a general FAQ page on your website is also a good idea. Answering basic questions about your website’s security, shipping, and return policies can increase buyer confidence, leading to more sales.
Use Responsive Design
People do considerable shopping on mobile these days. Using a responsive design for your ecommerce website can not only lead to better user experience, but also improved search results. Google’s mobile-first index uses mobile friendliness as a ranking signal.
Reduce Page Load Speed
Page load speed is also a ranking signal, both for desktop and mobile. The faster your pages load, the better Google will rank you.
How do you decrease page load speed? Focus on subtracting as many unnecessary elements from your page as possible. For instance, a huge background image that’s mostly covered by a white body column might not be necessary. Similarly, remove any plugins or add-ons that don’t contribute to your ecommerce business’s bottom line.
Image Size and Dimension
The larger your images, the longer a browser takes to load them. If you reduce an image’s size from 1,000×1,000 pixels to 500×500 pixels, you’ve reduced its “weight” by half. You can also save your images as lower-quality JPG (JPEG)s with a program like Adobe Photoshop.
Just click “File” and “Save as…”
You’ll have the option to save your image as a JPG (JPEG) at a quality level between zero and 12.
Simply moving the arrow from a 12 to an eight can drastically reduce the file size. In this case, the image went from 125K to 82.4K.
Create Backlinks for Ecommerce SEO
Backlinks are another ranking signal Google uses to determine where your pages belong in the SERPs. The more backlinks you have from high-quality sites, the more authoritative your site becomes.
Building backlinks for ecommerce sites doesn’t have to be difficult. Guest posting on blogs related to your niche is one easy, white-hat way to build links. Simply email the owners of the blogs you’re interested in and offer them three or more ideas for potential guest posts.
Best Ecommerce SEO Tools
If you want your ecommerce SEO strategy to work, you need the right tools. The following are some of the most helpful websites for finding ways to improve your on-page and off-page SEO for greater visibility in the search engines.
I mentioned Ubersuggest briefly above. This is a highly beneficial tool for isolating the best keywords to target for your ecommerce site and for finding related keywords to help boost your rankings.
Simply type in a keyword related to your product. The tool will scrape various sources on the web for information about related keywords, CPC, search volume, and more.
Use Ahrefs to optimize and track your ecommerce SEO strategy. It’s great for finding backlinks to your site as well as to your competitors’ sites. If someone has linked to your competitor, you might be able to snag a link to your own site by emailing that person and establishing a rapport. Offer to link to his or her site, then suggest one of your high-quality posts that they’re audience might be interested in.
ScreamingFrog is great for finding problems on your site, such as broken links, missing meta descriptions, and duplicate content. When you identify those problems, create redirects or add missing content so you don’t get penalized in the search engines. The free version offers plenty of useful tools, but if you have more than 500 URL extensions, you might want to upgrade to premium.
MOZ is the ideal tool when you want to track and find keywords, find link-building opportunities, and analyze competitors’ page metrics. There are free and paid versions, so you can decide how much power you need to fuel your ecommerce SEO campaign.
Why You Should Combine SEO With CRO
I briefly touched on CRO above, but what do conversion rates have to do with SEO? The answer is that they’re two stages a consumer must go through to purchase your ecommerce products.
If people can’t find your site (SEO), they can’t convert on your offers. Similarly, if you haven’t optimized for conversions, all the visitors in the world won’t bring you sales.
Combining SEO with CRO gives you a powerful set of strategies to help you drive conversions and generate sales. Ecommerce has become increasingly competitive, so you need ways to get more people to your site and through the sales funnel.
Start by analyzing your site carefully with heatmap, scrollmap and confetti reports. View how people engage with your site so you can optimize each page for conversions. As long as you’ve optimized for SEO as well, you can generate consistent traffic and convert a higher percentage of them.
Many ecommerce business owners want to jump straight to increasing conversions. That’s the right mindset, but you’re a step ahead.
You have to get people to your site before you can convert them on your offers. Beginning with ecommerce SEO sets you up for success.
Let’s take a look at our checklist for ecommerce SEO:
- Pick the right keywords
- Conduct competitor research
- Focus on homepage SEO
- Simplify your site architecture
- Optimize product pages
- Use responsive design
- Reduce page load speed
- Create backlinks
If you follow those steps, your ecommerce site will rank better in the search engines and generate more prospects for your CRO efforts.
Single-Page Websites: Good or Bad for SEO? How to do SEO of single page website?
If you’re in SEO or web development (or if you are looking to build a website for your own business), you’ve probably heard the term one-page or single-page website.
Simply put, these are the websites that consist of just one HTML page, and all the needed sections of the site sit on this same page. Like all multi-page websites, a single page website generally has a menu bar on top. Yet instead of loading new content on new pages, this menu simply scrolls a single page up or down, navigating the user to a particular content section.
One-page websites are trendy and look fancy. That is why more and more companies (you can find examples in any industry, from e-commerce to web design agencies or local restaurants) are choosing single page websites instead of elaborate multi-pagers. However besides a number of benefits, single page sites also have their drawbacks, with both on-page SEO and technical seo being the biggest ones.
So, should you choose a one-page website for your business? And how do you make the most of it in terms of SEO? The answers are here for you in my today’s post.
Step 1. Deciding if a one-page website is good for your business
Step 2. Making your one-page website SEO-friendly
Step 3. Implementing the analytics
Step 1. Deciding if a one-page website is good for your business
Since we’re on an SEO blog, our first and foremost concern is obvious:
“Are one-page websites good for SEO?”
And… The short answer is no.
However hard you try, single page sites typically won’t be able to drive a lot of search traffic from the search engine. Simply because you won’t have enough content to target a wide range of keywords and topics. Thus, if you hope Google (or any other search engine) to be the key source of new customers for your biz, a one-page website could be your biggest mistake. And if you already have a one-pager, you’d better change it to a bigger multi-page site.
However, different businesses have different needs. And at a certain point in time, you might not have the resources and strategic plans to launch a full-fledged SEO campaign. If this is the case, and if your SEO goal is to simply be findable when people search for your brand name (plus a few most important keywords), single page sites might be the best fit.
And if in terms of SEO your current situation matches the second scenario, I’ve got a few more points for one-pagers.
1. One-page websites are cheaper and faster to create and maintain.
With plenty of dynamic generators (like Wix, Strikingly and IM Creator) and numerous template providers out there, creating a DIY one-page site became very easy. And even if you hire an agency, building one page websites is also going to be considerably cheaper.
2. One-page websites provide better mobile user experience.
First, single-page websites are easy to adapt to mobile because their design will remain largely the same (there’s no complicated navigation structure to re-think for mobile). More to that, most one-page templates are responsive from the box, and usually look as great on smartphones and tablets as they do on a desktop computer.
Second, on mobile devices scrolling is winning over clicking. With smaller screens that make scrolling movement very natural, people prefer to scroll around instead of clicking on the links and waiting for the content to appear.
3. One-page websites have the potential for higher conversion rates.
With a one-page website, navigation usually becomes more straightforward. And since all the phases of your conversion funnel are assembled in one place, on a single page, the conversion process runs smoother and faster.
Sounds not that bad, huh? However if you or your clients choose to opt for a one-page website, here’s what you need to know about optimizing it for search engines.
Step 2. Making your one-page website SEO-friendly
Ok, so what are the tips and tricks to optimizing a one-pager? Not surprisingly, the process for one page site SEO is going to consist of largely the same steps as usual. However, with a little twist.
1. Keyword planning and mapping
This is probably page one SEO for anyone with a few websites under their belt, so there’s no need for me to explain how important it is to research and map your keywords when dealing with a big website.
Seems like there’s nothing to research and map for a one page website? Think twice. If you want to get hold of all the SEO traffic you can, you need to:
— Research your keywords even more thoroughly.
With a one-page website, there’s almost no chance that you’ll be getting occasional search traffic from occasional long-tail keywords. And you won’t be able to fit all the relevant keywords into your limited content. You’ll have to pick and choose the very best keywords since you won’t be able to use every keyword you’d like to. This means making tough choices about what to leave out. So do spend some extra time on your keyword research.
— Group keywords thematically and map them to your content sections.
It’s no secret that in the era of RankBrain and semantic search, SEO is not about keywords but about relevancy. The more relevant your page seems to a searcher’s query, the more chances it gets to rank higher.
But… Quite likely the keywords you’ve picked for your business vary a lot in their themes. Some are for pricing plans, some are for different service and product types, some are for your location and what not. Mixing all those different themes together makes your content relevant to none of them.
With a multi-page website, you would simply divide those keyword groups between pages — the luxury you don’t have with a one-pager. However, what you can do is create clear and distinct content sections, each serving a specific purpose and each relevant to a certain semantic group of your keywords.
2. Structuring and optimizing your content
Now that you’ve defined a suitable set of keywords for each section of your site, we’re going to have a look at technical SEO and for that, we need to distinguish these sections for crawlers and optimize them.
— Separate content sections with <div>s.
The best way you may go about separating and classifying each section on a one-page site is by wrapping each of them into a separate <div>. If you’re not sure what a <div> is, you can consult your web developer about it.
— Create an H1 tag for each of the sections.
Multiple H1 tags? Indeed. Normally it is recommended to use only one H1 tag on each page of your website, since H1 is to show what your entire page is about.
However, in case of a one-pager we are trying to mimic a number of pages within one HTML document. So, a number of H1 tags can indicate a separation in content:
Multiple H1s in this case also present an opportunity for keyword optimization. However, use no more than one H1 tag per section.
Multiple H1s in this case also present an opportunity for keyword optimization. However, use no more than one H1 tag per section.
— Optimize each section for its keywords.
Now, get back to the set of keywords you’ve defined for each of your content sections. Make sure to include them into the H1 tag, image alt tags,
the content itself and your <div> ID (the latter have no influence on SEO, since crawlers don’t pay attention to CSS tags, however you will later need a keyword-rich <div> ID to optimize your anchor URLs).
SEO PowerSuite Tip
When it comes to a one-page website with its fancy design, quite often you’re not only limited in the amount of content, but in its style. That is why even the easiest task to add a few extra keywords into your website content might be an extra pain.
And this is where WebSite Auditor‘s visual content editor comes in handy for on-page SEO. In the app’s Content Analysis -> Content Editor dashboard you’ll be able to edit and optimize pages right in your site’s layout — so you can instantly see what the page will look like to visitors, and optimize it for users, not just the search engines.
3. Setting up the anchor links
Anchor links are the links that take you to a specific place within a webpage. In case of a one-page website, they are the main navigation elements sending users to this or that section of your content.
And since we know that Google does take them into account when crawling websites, we have to use this opportunity for keyword optimization.
To do that, in you need to simply set up your anchor links to send users to your keyword-optimized <div> IDs:
1. Keyword-rich <div> id of one of your content sections:
2. Anchor link in the top navigation menu, that sends users to a specific content section, and, viola, has a keyword in it:
However keep in mind that besides being keyword-rich, your anchor links must make sense in the overall context of your site, so that your users don’t get confused by the navigation.
4. Optimizing page speed
Now that all of your content and resources are located within one page, the page might become quite large and slow to load. That’s why you’ll need to make sure your site makes good use of the “lazy load” effect.
“Lazy load” means that new content sections are being dynamically loaded in as the user scrolls or navigates to them. Thus, only the content that is being viewed in the user’s browser at that moment is loaded. This is both less taxing on a server and provides a better user experience (especially on mobile devices with limited bandwidth).
Also make sure to use all other options available to reduce the time of your page loading.
SEO PowerSuite Tip
To check if there are any easy ways to optimize your page loading time, go to WebSite Auditor‘s Content Analysis module, switch to the Technical factors tab and scroll the list of factors to Page speed (Desktop). Under this section, you’ll see the exact list of speed-related factors Google’s looking for in webpages, according to their PageSpeed Insights.
5. Building backlinks
Link building is important for all sites, but it’s especially critical for small sites without an abundance of content. Since your usual on-page optimization may be limited, you’ll need to rely even more on links to drive rankings and traffic.
The main advantage you have here is time. Take all the time you’d normally spend on blog posts and page content, and use it to build relationships that can eventually earn you links.
For some link building ideas inspiration, look through the guide on building backlinks using SEO PowerSuite’s LinkAssistant tool.
Step 3. Implementing the analytics
Another specific trait of one-page websites that you need to be aware of is analytics.
It’s much harder to analyze the performance of a one-page website than that of a multi-page one. With a multi-page website, you can look at page views and conversions to figure out what’s working and what isn’t. With a single-page site (with a standard setup of your Google Analytics account) all your page views will be calculated as bounced.
And the workaround here is to setup Google Analytics to track URL fragments (yoursite.com#section-one) as pageviews:
Wrapping It All Up
Though single-page websites aren’t ideal for every business, you may still find them right for you and your particular business goals right now. The thing to keep in mind here is that you’d need some effort to make them SEO-friendly. And if you believe I missed on some crucial tips for one-page website SEO, then please do share those tips in the comments section below.
7 Expert Tips for Real Estate SEO by SEO expert agency in Mumbai Thane New Mumbai – India
Digital-age people shop for more online than food, clothing, and other consumer goods. They also use the internet to find and evaluate service professionals, like real estate agents. Here’s how to master real estate SEO and ensure your future clients can find you right when they need you most.
Thorough search engine optimization (SEO) isn’t just for traditional eCommerce merchants and bloggers anymore.
People turn to the internet whenever they need information of any kind, including service recommendations for professionals like real estate agents.
According to research from the National Association of Realtors, 95 percent of prospective homeowners look for homes online.
Of course, some of those people will ultimately complete that process independently, but the vast majority still prefer to work directly with an agent.
And unless you make real estate SEO a top priority for your website, you run the risk of losing all that business to one of your competitors.
Here’s a closer look at everything you need to know to become the SEO ace you need to be to succeed.
- What is Real Estate SEO?
- What is the Importance of SEO for Real Estate Agents?
- Must-Know SEO Tips and Strategies for Real Estate
- Wrap Up: Take Your Real Estate SEO Campaign to the Next Level
What is Real Estate SEO?
You can create the slickest, most user-friendly real estate website in the world and fill it with exactly the kind of great content your prospective clients would love to read.
But none of that will matter if no one can find you in the first place.
SEO is the key to making sure your content is search engine-friendly enough that it’s readily available to those you’ve written it for.
Real estate SEO, in particular, is SEO adapted with the unique needs and goals of real estate professionals in mind.
It’s all about making sure renters and prospective property owners can easily find you online by Googling associated keywords, key phrases, and industry-relevant questions.
What is the Importance of SEO for Real Estate Agents?
Attracting plenty of inbound traffic is essential for any business professional.
However, it’s also worth pointing out that there are industry-specific benefits associated with good SEO for real estate agents.
Here’s a look at just a few of them.
Better Conversion Rates
A great real estate SEO campaign does more than boost your traffic. It raises the likelihood of reaching would-be buyers or sellers at just the right time. This, in turn, leads to higher conversion rates and a better return on your original investment.
Better Brand Awareness
Buying or selling a home is a huge decision, so people often start looking for information long before they’re really ready to finalize a decision or contact an agent.
When they are ready, they’re much more likely to do business with a name they recognize, and thorough real estate SEO helps you build the brand recognition you need to make that happen.
Higher Industry Authority
Great SEO is about more than increasing the profitability of your real estate business. It’s also about building authority and leadership cred within your industry. The better respected you are in your field, the more successful you’ll ultimately be.
7 Expert Tips for Real Estate SEO by SEO expert agency in Mumbai Thane New Mumbai – India Digital-age people shop for more online than food, clothing, and other consumer goods. They also use the internet to find and evaluate service professionals, like real estate agents. Here’s how to master real estate SEO and ensure […]
Does SEO work for real estate? Your real estate business needs SEO. Here are the reasons why: SEO promises the best results in terms of number because you need organic searches for organic traffic, qualified organic leads, and sales. Great SEO allows you to build brand trust and credibility with your audience. What is SEO […]
Are you tired of paying for a real estate website but not getting any traffic from Google? Many real estate agents are under the impression that when they launch a new website, it will “magically” be found by search engines. That is simply not the case. Many real estate websites get crawled but not indexed at all. […]
The way homebuyers search and purchase properties has changed considerably over the years. This can be attributed to an increase in internet penetration across Tier-2 and Tier-3 cities. A large number of homebuyers now search for properties as well as realtors online. Hence, whether it is a well-established real estate agency or a newly started company, everyone […]
Real Estate SEO | SEO for Real Estate Industry & Residential Projects in Mumbai – India Table of Contents of Real Estate SEO What is Real Estate SEO? Why Does Real Estate Need SEO? What is Included in the Real Estate SEO Services Provided by Stan Ventures How Our SEO Strategy for Real Estate Websites […]
Must-Know SEO Tips and Strategies for Real Estate
Now that you know why real estate SEO is a crucial part of your future business success, it’s time to learn how to put together a winning strategy.
Here are some essential tips to help you get started in the right direction.
1. Choose the right keywords
Whether you’re brand new to SEO or are simply looking to make an existing SEO campaign more efficient, it’s essential to make sure you’re targeting the right keywords.
Keywords are an integral part of how search engines like Google match information seekers with websites that might meet their needs, so choose wisely.
Although there’s no law against trying to rank for broad key terms like “realtor” or “real estate agent,” most independent agents and small business owners will have better luck targeting niche keywords and long-tail key phrases instead.
Think “condos for sale in [your city],” “homes using solar energy,” and similar options.
A good keyword research tool can help you pick the right ones.
2. Optimize your site for mobile devices
If you know anything about SEO, then you’ve probably heard at some point how important it is to make your site mobile accessible.
After all, it’s been a while since people exclusively used laptops or standard desktop systems to shop or conduct research online.
Many people prefer to do those things via mobile devices these days, even when they’re at home, so websites need to be mobile-friendly to succeed.
It’s not just crucial for the convenience of your web visitors, either. Not optimizing your site for mobile can hurt your search engine rankings, as well.
And yes, people are absolutely using smartphones and other mobile devices to find real estate agents, browse listings, and more.
In fact, nearly 75 percent of recent home buyers used the internet to search for homes at some point in their journey, and roughly half of younger homeowners actually found their current homes online.
3. Make quality a top priority
Search engine algorithms are a lot more astute than they used to be years ago.
It’s no longer possible to trick Google into ranking your site by stuffing short, lackluster content chock full of keywords.
Quality is king, and Google definitely knows the difference these days.
Quality also speaks for itself when it comes to search engine rankings. Focus on creating truly helpful, high-value content that digs deeply into topics prospective buyers and sellers want to learn about.
Incorporate relevant keywords in natural, logical ways. Add multimedia options like images, infographics, or marketing videos when and where it makes sense to do so, as well.
4. Work on your backlink catalog
A robust backlink catalog is an essential part of any thorough real estate SEO campaign and with good reason.
When other sites link back to your content, it’s a signal to search engines that it’s resonating with people and deserves a higher ranking.
However, it’s important to understand that not all backlinks are equal in value.
For instance, you should never pay for services that claim to be able to get you hundreds (or even thousands) of backlinks for a fee.
Those links almost always come from low-value link farms and can wind up hurting your SEO more than they help it.
Instead, work on building a collection of unique, valuable articles others in your niche will want to link to and share with their own audiences.
You should also consider building amicable partner relationships with other content producers in your industry, as well as local media partners.
5. Localize your efforts
Naturally, real estate as an industry is highly location-specific, so effective real estate SEO is, too.
After all, most of your potential clients will be looking for properties in a specific city, neighborhood, or another set area — especially when they’re getting close to converting.
Google also loves giving information seekers results that are as specific as possible, so localizing your content is very good for your SEO.
Build dedicated standalone pages for each one of the locations you cover and fill them with informative, keyword-rich content and crucial information about your business.
Update your site’s blog regularly with entertaining, helpful, or otherwise valuable articles, guides, and more.
It’s the best way to show Google that you’re an expert on your unique area’s real estate scene.
6. Register your site in the right places
Think back to the last time you used Google to search for a particular type of local business or service.
Your organic search results likely started with a map followed by a list of companies in the specified area.
Those businesses are there because they’re attached to Google My Business profiles, so you’ll want to set one of those up for your real estate business, as well.
You’ll also want to claim business listings in important directories like Yelp, Yellow Pages, Realtor.com, Angie’s List, and CitySearch.
Register your business on as many reputable directories as possible, starting with Google My Business.
Add additional content like photos and videos where appropriate. Keep your listings up to date and make sure they all match one another.
This helps Google see you as a legitimate local business in your area.
7. Start and maintain a real estate blog
We may be living in the age of social media, but blogging is still alive and well.
Plus, adding a blog to your company website is one of the best ways to maintain a steady stream of keyword-rich, industry-relevant content the search engines will love.
Just be sure to give enough thought to the types of content you’ll be posting. Here are some great suggestions for boosting real estate SEO.
- Informative articles about your neighborhood that might appeal to prospective homeowners, including info on restaurants, nightlife, schools, walkability, and cost of living.
- Visual content that helps people picture the life they’d be living if they purchased one of your properties — video tours, professional photography, virtual tours, etc.
- Detailed videos and infographics designed to deliver deep dives into key topics at a glance.
- Interviews with business owners in your area, profiles on local companies, and so forth.
Set a content production and posting schedule, and stick to it. Do the same with your social media channels of choice, and use them to share your content around.
Not only do your potential clients need to know when they can expect to see new content from you, but search engines love websites that are frequently and consistently updated.
Wrap Up: Take Your Real Estate SEO Campaign to the Next Level
Putting together a successful real estate SEO campaign isn’t a “set it and forget it” type of deal.
As the internet, the world, and the tastes of modern consumers evolve, so does the running list of best practices for effective SEO.
That’s why it’s essential to keep track of current SEO trends and update your real estate SEO strategies accordingly.
Ready to take the next step in the right direction? Check out our comprehensive list of must-know SEO trends!
You’ll learn about first-party data collection, omnichannel digital campaigns, interactive experiences, and many more up-and-coming practices set to be big this year.
Should I use Google Ads or SEO?
Comparing SEO or Google Ads, previously known as Adwords, is like comparing apples to oranges – both help to get your brand on the SERP in front of prospective customers. SEO works to get your site higher in the organic rankings so that you rank for customers typing queries applicable to your content. Ads allow you to target particular keyword phrases and then create an ad that promotes your site and content for those using those keywords.
Both of these channels can help enhance your overall visibility in Search, but it is important to remember that trying to determine which is best is like comparing apples to oranges. A strong and lasting digital presence requires brands to use both channels and craft a strategy that can employ the two together to maximize the online potential of the brand.
Key PPC vs. SEO take-aways
When making decisions about how to invest your time and online marketing budget, there are a few important distinctions to consider, including the difference between PPC (pay-per-click) ads and SEO (search engine optimization).
Improvements to SEO can help your website rank higher on Google Search by making it more relevant to users, while PPC ads like Google Ads are paid online advertisements which allow businesses and website owners like you to bid on the chance to show an ad next to searches on Google.com.
What is SEO?
SEO, or search engine optimization, is the practice of including content on your site that has the potential to improve your site’s visibility to search engines and their users. In other words, SEO can help your site show up more often in relevant searches.
There are a number of things to look for when trying to improve your site’s SEO. Here are some tips to get you started:
- Make sure the writing on your website is clear, helpful, and descriptive.
- Explain your topic in simple, easy-to-read language.
- Include relevant keywords, which are words you think a user might search for when looking online for what you offer.
On the topic of keywords: while it’s a good idea to include search terms in your site copy, make sure you’re not cluttering your page with too many search terms, or putting up fake pages you don’t intend users to see. Doing this may lead to Google considering your pages deceptive and ignoring your site, so think about what will be easiest for a user to navigate and understand.
There’s no cost to appear in organic search results like Google’s, and making changes to improve your website’s SEO, can greatly impact your search rankings over time. Learn more about how Google organic search works and find tips for getting started here. You can track your progress and see how your content is performing using Search Console.
What does “PPC” mean, and when should you use PPC ads?
Google Ads is Google’s pay-per-click (PPC) advertising solution, which allows businesses to bid on keywords for a chance to show ads in Google search results.
When using Google Ads, you only pay when someone clicks on your ad to visit your site or call your business. Plus, you can tweak your ads anytime to reach a specific group of people (by interest, geographical area, etc.) or promote a specific deal or product. This flexibility can be a great resource for small companies who can’t frequently update their website to reflect sales, promotions or seasonal offerings.
Google Ads also gives you the option of promoting your business outside of Google Search by showing ads on relevant websites in the Google Display Network (GDN). The GDN is made up of thousands of sites across the web, where you can connect with even more potential customers. You can pick specific sites to run display ads, or choose the types of people you’d like to reach and let Google Ads create a list for you.
A PPC ad solution like Google Ads doesn’t have the same results as SEO and won’t improve your organic search rankings. Instead, Google Ads can help you display your ads to potential customers, at the exact moment they’re searching for a business like yours.
How Google Ads Work
Most every business wants to be on the first page of Google for their products or services. For example, if you sell widgets, when people search for “widgets near me” you want to be the first search that pops up. Google Ads benefits include getting to the top of a search, usually, top 3 is possible for certain keywords. The marketing benefit of online advertising is that your business can quickly rank as a top search result if you have a good website and a proper bid. AdWords works by you placing a bid for the search phrase “widgets near me”. Each time a person clicks your specific ad you pay Google a certain agreed amount for that click. Bids or Cost Per Click (CPC) ranges from $0.50 to $12+ depending on industry and other factors. Most clicks average around $2 to $4 per click; although they can cost higher or lower. Google recommends that you get 10 clicks to get that one customer that buys so you can do the math.
Google Ads works under the premise of “paid search”. This means that you pay for placement on Google’s search engine. “Organic search” is what SEO often refers to. This means search results that are not paid for. Even with ads, Google still uses its algorithm to serve you the best content no matter what and better ads and content win over less relevant ads.
Benefits of Google Ads
- Get in top 5 website results or get shown at top of the first page
- Can specify local targeting by zip code or around your business
- Can set hours you wish to show for certain keywords or phrases
- Drive customers to a specific landing page
- Track conversions or leads
- Create custom remarketing lists to show display ads to
Disadvantages of Google Ads
- Not a long-term solution
- Costly over time vs SEO
- Can only use 1 website or domain per account
- Ads show up labeled “Ads” in Google search
Example of a Google ad, note the “Ad” callout:
- Can take time to find the best keywords to use
How SEO Works
Google Ads has its benefits if you want to get high in the rankings fast for a specific amount of time. However, if you are looking for a long-term solution then SEO might be the best option for you. SEO involves doing backend website work so that Google gives you higher rankings over time. This process involves content creation, optimizing your website, establishing goals, and tracking progress over time.
SEO involves improving your website to increase traffic and optimize site conversions. A conversion is an action someone takes to complete one of your goals. This can range from staying on your site for a certain amount of time, clicking a certain link, playing a video, adding an item to their cart, or making a purchase. A site with great SEO will load fast, have great content, be easy to understand and navigate, and very helpful to your customers. Great SEO also includes items that you cannot see that developers or professionals work on behind-the-scenes to get your Google rankings higher. Some of the advantages of SEO include the following:
Benefits of SEO
- Great long-term solution for higher Google ranking
- Get organic traffic which leads to lower abandonment rates
- Do not have to pay for clicks
- Higher trust rate for customers vs ads
- Google and search engines love optimized sites
Example of an SEO search result does not have the word “ad” mentioned:
Disadvantages of SEO
- Can take 3 to 6 months of work to see ranking improvements
- Ongoing effort required to keep higher rankings
- You often will not see immediate results or returns unlike Google Ads
- Requires long-term investment and time
So which is better, SEO or Google Ads?
Google Ads is better for quick, top of the page results and SEO is better for long-term Google ranking. If budget is more of a concern and time is not then SEO is better. If you want to be at the top of the first-page search result like next week then Google Ads is better for you. If you can, the best strategy is to do both as they work together very well.
In the beginning, you can focus more on Google Ads to get top of page results quickly, then, as your SEO ranking improves you can lower your Google Ads budget accordingly. By now, you have a good understanding of what SEO is and how it differs from running a Google Ads campaign. This way you will not have holes in your online search strategy.
What are the different roles of SEO and Google Ads?
SEO and Ads have unique but complementary roles. The discipline of SEO management revolves around making your site appealing for customers as well as creating content that addresses their needs and engages them. This not only involves the material you write or the videos and infographics you create, it also involves optimizing site layout and design to ensure that it is user-friendly, and easy to navigate, moving users through your site in a logical way.
Google Ads, on the other hand, are a form of online display advertising. It allows you pay each time a person clicks on an ad you create. This ad is displayed to users who type in particular keywords on the search engines, allowing you to target users interested in particular topics. Google Ads, therefore, can help you gain the visibility you want for important keywords, even before you have the site reputation and SEO rankings needed to see results from your organic efforts. Combine both SEO and SEM to maximize SERP real estate.
Do Google Ads help with SEO?
When used properly, SEO and Google Ads can work well together. Brands that accurately track their rankings and organic traffic can strategically use Ads to increase visibility for important keywords, driving paid traffic where they do not have the organic ranking to get on Page 1. Google Ads can also be used to test consumer response to particular keywords. For example, brands can create ads for keywords that they are considering optimizing for. They can then track the customers who click on the ad and see how well they respond to the landing page and the rest of the site. Keywords that bring in visitors with higher conversion rates and more engagement will then take a higher priority to those that do not see as much success.
Similarly, keyword data from SEO efforts can also be used to find the right opportunities for Ads. Uncovering keywords that have high search rates, but that also have high competition — meaning that it will be difficult for a site to earn a slot on the front page of the SERP — will likely be good candidates for Ads campaigns. This refinement process can be done across both the major search engines as well as newer avenues for SEO work like vertical and native search engines.
As a brand builds a digital strategy, understanding the different roles of Google Ads and SEO in building a web presence is critical to success. The better that companies can use these two different features together for their advantage, the better their potential results in Search.
So should I invest in SEO or PPC ads?
Which works better – SEO or PPC ads? It depends on what you would like to achieve, because SEO and PPC can help your business in different ways.
In a nutshell: SEO is an important tool for successful online marketing because it gives your business the best chance of being found, even if the optimization process takes awhile to get right. PPC ads let you reach customers more immediately and customize your campaign on the fly.
If your goal is to drive traffic to your site in the short term, you might choose to focus on PPC ads. If you want to enhance your business’s online presence in the long run, SEO is the answer. Alternatively, invest your time and energy in both SEO and PPC for a well-rounded strategy.
BEST SEO TOOLS THAT SEO EXPERTS ACTUALLY USE IN INDIA
Mastering SEO optimization can be hard, especially if you’re just starting out. Fortunately, finding the best SEO tools is easy, we’ve compiled them all on this list. We reached out to over 30 SEO experts to find out what the best SEO software is and what keyword tracking tools are impressing the SEO experts. You don’t need to try all these tools, you just need to figure out which one works best for your business.
Why Use SEO Tools?
SEO tools save you from tedious keyword research and data analysis. With these tools, you’re able to see what’s working and which parts of your strategy could benefit from some tweaking. The best SEO tools also provide reports about how you measure up to competitors and where the greatest opportunities lie. What’s more, they allow you to measure search performance countries, regions, or languages.
It gets better. If you’re managing more than one website, SEO tools can help you assess each site’s performance on the fly. Many entrepreneurs with multiple websites end up putting a lot of data in spreadsheets and analyzing it manually. But that soon becomes overwhelming and raises the risk of the reports being inaccurate. Fortunately, you can use SEO software to save hours of effort and generate accurate reports at a click.
Best Search Engine Optimization (SEO) Tools
1. Ahrefs: SEO Keyword Tool
Ahrefs is one of the most recommended SEO tools online. It’s only second to Google when it comes to being the largest website crawlers. SEO experts can’t get enough of Ahrefs’ Site Audit feature as it’s the best SEO analysis tool around. The tool highlights what parts of your website need improvements to rank better in search engines. From a competitor analysis perspective, you’ll likely use Ahrefs to determine your competitor’s backlinks to use them as a starting point for your own brand. You can also use this SEO tool to find the most linked to content within your niche, check and fix broken links on your website,and get an overview of your best-performing pages (so you can see what information is drawing in the visitors).
Syed Irfan Ajmal, a Growth Marketing Manager at Ridester, loves the SEO keyword tool Ahrefs. He shares, “Ahrefs is surely our most favorite tool when it comes to various facets of SEO such as keyword research, rank tracking, competitor research, SEO audit, viral content research and much more. We add our site and those of our competitors to it. The tool then shows us the sites which have backlinked to our competitors but not us. This helps us find great link opportunities. But this wouldn’t have been so easy if Ahrefs didn’t have the largest database of backlinks. Ahrefs has been instrumental in getting our site ranked for several major keywords, and getting us to 350,000 visitors per month.”
2. Google Search Console: Top SEO Tool
Offered for free to everyone with a website, Google Search Console lets you monitor and report on your website’s presence in Google SERP. All you need to do is verify your website by adding a code to your website or going through Google Analytics and you can submit your sitemap for indexing. Although you don’t need a Search Console account to appear in Google’s search results, you can control what gets indexed and how your website is represented with this account. As an SEO checker tool, Search Console can help you understand how Google and its users view your website and allow you to optimize for better performance in Google search results. It’s especially useful for new websites as it lets site owners submit web pages for search indexing.
3. SEMRush: Marketing SEO Tools
Marketing SEO tools like SEMRush tend to be fan favorites in the SEO community. Experts love that they let you easily assess your rankings as well as identify changes and new ranking opportunities. One of the most popular features of this SEO tool is the Domain Vs Domain analysis, which allows you to easily compare your website to your competitors. If you’re looking for analytics reports to help you better understand your website’s search data, traffic, or even your competitors, you’ll be able to compare keywords and domains. The On-Page SEO Checker tool allows you to easily monitor your rankings and find some recommendations on how to improve your website’s performance.
Liraz Postan, Senior SEO & Content Manager at Outbrain, recommends SEMRush as one of the best SEO tools. She says, “My favorite SEO tool is SEMrush with the feature of “organic traffic insights”. This feature lets me see all my leading articles with one dashboard, along with related keywords, social shares and word count. This gives me a quick overview of what’s working and where to optimize. I generally use SEMrush on my daily work, love this tool, and love using its site audit to optimize our site health. We improved our site health by 100% more since we started using SEMrush, and we increased conversions by 15% more from our content pages.”
4. KWFinder: SEO Keyword Tool
An SEO keyword tool like KWFinder helps you find long-tail keywords that have a lower level of competition. The experts use this SEO tool to find the best keywords and run analysis reports on backlinks and SERP (Search Engine Results Page). Their Rank Tracker tool helps you easily determine your ranking while tracking your improvement based on one key metric. Plus, if that’s not enough, you’ll get a ton of new keyword ideas to help you rank your website even higher.
George Perry, an SEM Specialist at Bandwidth, raves about KWFinder. “I like that not only does it show me information on the keyword that I was searching for, but pulls in good suggestions for related terms, and how they compare (volume, CPC, difficulty, etc.) to the term I originally looked at. I’ve been able to help my clients target not only those big, pie in the sky vanity terms, but to better target those terms that are lower in the funnel and more likely to convert, allowing me to target them through focused content that answers the questions they’re actually asking.”
5. Moz Pro: SEO Software
SEO software Moz Pro keeps popping up as one of the best SEO tools that experts actually use. Some specialists raved about how Moz was always up to date despite Google’s regular algorithm changes. Others praised Moz’s chat portal that allows them always to get an insightful response to every question asked. Whether you’re looking for keyword recommendations or a site crawl, Moz is a full-service powerhouse. You can get great insights into how your website is performing but also how to improve it. They also have a free MozBar toolbar that you can download to see your website’s metrics while browsing any page. If you’re looking to learn more about SEO, you should also consider checking out MozCon, their annual conference.
Keri Lindenmuth’s, Marketing Manager at Kyle David Group, go-to SEO tool is none other than Moz Pro. She says, “My favorite feature of the tool is its ‘page optimization feature.’ It tells you exactly what steps you can take to improve the SEO of every single page on your website. For example, it will tell you to ‘Include your keyword in this page title’ or ‘Add an image with a keyword alt tag.’ This tool has substantially improved our client’s business simply by the fact that it gives increased transparency. We can compare their site’s traffic and optimization to that of their competitors. We can see which pages and search terms their competitors perform well in and alter our web practices to compete against theirs. Without a tool like Moz, SEO really becomes a guessing game. You have no idea where you’re doing well and where you can use improvement.”
6. Ubersuggest: Keyword Tracking Tool
Ubersuggest, developed by Neil Patel, is a free keyword finder tool that helps you identify keywords and also the search intent behind them by showing the top ranking SERPsFrom short to long-tail phrases, you can find the right terms to use on your website with hundreds of suggestions from this free great keyword tool. Metrics Ubersuggest includes in its reports are keyword volume, competition, CPC, and seasonal trends. Great for both organic SEO and paid PPC, this tool can help you determine if a keyword is worth targeting and how competitive it is.
Local business Optimization in Mumbai – India| Local SEO (Search Engine Optimization) for small Businesses
Local search is powerful for small businesses: 46% of all Google searches are looking for local information. If your business isn’t optimized for local search, you could miss out on potential customers ready to shop in your area. In short, local SEO is critical if you want your business to stay relevant. To help you […]
Any business today needs targeted visibility on Google. Most businesses know that this requires optimizing their website and Google Ads, but what most don’t know is that there is a third entity that also needs optimizing: their Google business listing. Officially known as your Business Profile, this powerful listing is a dynamic snapshot of your […]
Local Business Optimization HOW IT WORKS In this digital world, most people especially the millennials use Google to search for popular cafes, products, home services, bistros, health centers, or hospitals that are close to their locality. If you’re an entrepreneur and wanting to reveal your services to the local and targeted audience, then your website needs […]
7. Answer The Public: Free SEO Tools
Free SEO tools like Answer The Public allow you to easily find topics to write about for your blog. I’ve used this tool in the past to create content around specific keywords to better rank online. Say you’re in the ‘fitness’ niche. You can use this free SEO tool to create content around keywords like fitness, yoga, running, Crossfit, exercise and cover the entire spectrum. It’s great for finding featured snippet opportunities. Say you hire a freelancer to create content for you, all you need to do is download this list and send it over to them. And it would only take you five minutes, making it one of the most efficient ways to come up with SEO topics for new websites.
Matt Jackson, Head of Content at Wild Shark, loves free SEO tools like AnswerThePublic. He shares, “One of my favorite tools when compiling SEO content for a site is AnswerThePublic.com. The best feature of the tool is that it presents a list of the questions that web users are asking about a particular keyword. If I’m running out of genuinely useful content ideas, or if I’m compiling an FAQ page, it provides invaluable guidance as to what, exactly, people are searching for. It is not only useful for SEO content, it means that our clients can answer questions on their site, minimizing the number of customer service calls they receive and giving greater authority to a page and the overall business. And here’s a quick tip: prevent neckache by hitting the Data button, rather than straining to read the question wheel.”
8. SpyFu: Free SEO Tools
While SpyFu has an amazing premium version, many of our experts raved about its free features. If you’re just starting out, you can easily grow into the paid features as you start succeeding. You can easily view the number of times a keyword gets searched each month while easily determining the ranking difficulty for that keyword. You can also do some research on your competitors to determine which keywords they use. Additionally, you can search your competitor’s, or your own, website to easily see how many organic keywords they have, how many monthly clicks they get, who their paid and organic competitors are, the campaigns they’re running with Google Ads, and more. It’s one of the most detailed SEO analysis tools on the market.
Adele Stewart, Senior Project Manager at Sparq Designs, can’t get enough of SEO software SpyFu. She shares, “I have used SEMrush and Agency Analytics in the past, but SpyFu has the one-up on my client’s competitors. All of SpyFu’s features are great, but my absolute favorite is the SEO Research feature. You’re able to plug in a competitor’s domain and pull up information on their own SEO strategy. You can see what keywords they pay for vs. their organic standings, review their core keywords, and even assess their keyword groups. Using SpyFu has been integral to my client’s SEO successes. There’s so much more to track and report on, plus I don’t have to put in as much effort in research as I did with other SEO software. SpyFu pulls the information I need and organizes reports in a way that is presentable and understandable to my clients. I’ve already seen increases in indexing and rank for keywords that we didn’t even think of.”
9. Woorank: SEO Ranking Tool
As a top SEO analysis tool, Woorank offers free and paid options to track and report your marketing data. You can plug in your competitors to discover which keywords they are targeting so you can overlap with theirs. Try understanding how keywords perform over time to optimize for users and search engines in the best way possible. And most importantly, understand the things your website is lacking from both a technical and content perspective. Woorank can help you identify duplicate content, downtime, and security issues and provide guidelines on how to fix them.
10. Majestic: Marketing SEO Tools
Majestic is one of the best marketing SEO tools according to experts. It has countless useful features like The Majestic Million which lets you see the ranking of the top million websites. Did your website make the cut? The Site Explorer feature allows you to easily see a general overview of your site and the number of backlinks you have. It also works as an SEO keyword tool to find the best keywords to target while also having features geared to site comparisons and tracking your rank.
Ryan Scollon, SEO Consultant at RyanScollon.com recommends the SEO tool Majestic. He says, “My favorite SEO tool is Majestic, with its main feature allowing you to check the backlinks of a website that you specify. My favorite feature is the ability to add your own client’s site and a bunch of competitors, allowing you to easily compare a variety of SEO metrics such as trust flow, referring domain count, and external backlinks count. Not only does it help us understand the [client’s optimization] weaknesses, but it also provides a simple table that we share with our clients, so they too can understand the problems and how they stack up to their competitors. We also use Majestic to audit competitors’ backlinks, as we can sometimes find a handful of easy opportunities to tackle before moving onto other link building tactics.”
11. Google Trends: SEO Checker Tool
Google Trends has been around for years but has been underutilized. Not only does it give you information regarding a keyword but it offers great insight into trends around the topic, which can be invaluable at any stage of a business’s growth. Search for keywords in any country and receive information around it like top queries, rising queries, interest over time, and geographical locations depending on interest. If you are unsure which trends are the ones for you, this is the best SEO tool to use.
12. SEOQuake: Free SEO Tools
SEOQuake is considered one of the best free SEO tools. This Chrome extension acts as an SEO checker tool that performs on-page site audits, assesses both your internal and external links, and also does website comparisons to determine how you perform against your competitors. Other features of this SEO analysis tool include keyword analysis such as keyword density, an easy to read SEO dashboard, and an export feature that allows you to easily download and send data to key people on your team.
Brin Chartier, an expert digital marketer, and SEO content creator, loves the free SEO tool SEOQuake. She says, “I love a good browser extension, and SEOquake is the best free SEO tool for instant SEO metrics on any website or SERP. I can instantly pull an on-page SEO audit for myself or competitors, and the SERP overlay feature is an awesome visualization of key page metrics that I can export to CSV & share with my team. This tool saves me hours of manual work that I can use to actually move the needle creating SEO optimized content instead.”
13. Siteliner: SEO Analysis Tool
Siteliner is an SEO checker tool that helps you find duplicate content on your website. What’s duplicate content? Identical content to other websites. And Google penalizes websites with it. With SEO tools like this one, you’ll be able to scan your entire website to find duplicate content, broken links, average page size and speed, the number of internal links per page, and more. It also compares your website to the average of websites checked with this tool to help you better understand where you stand.
Tieece Gordon, a Search Engine Marketer at Kumo Digital, recommends the SEO tool Siteliner. He shares, “Siteliner is one of my go-to SEO tools whenever I’m presented with a new site. Identifying and remedying potential problems almost automatically improves quality and value, reduces cannibalization, and adds more context to a specific page if done correctly, which is the whole reason for using this tool. For a free (paid version offering more available) tool to offer the ability to check duplicate levels, broken links, and reasons any pages were skipped (robots, no-index, etc.) though, there can be no complaints at all. The key feature here that Siteliner does better than any other I’ve come across is the Duplicate Content table. It simply and easily lays out URLs, match words, percentages, and pages. And because it’s smart enough to skip pages with no-index tags, it’s a safe bet that most showing a high percentage need to be dealt with. I’ve seen a lot of ecommerce sites relying on manufacturer descriptions, service sites that want to target multiple areas with the same text, and sites with simply thin pages – sometimes a combination of these, too. I’ve seen that adding valuable and unique content has seen rankings, and in turn, sessions and conversions jump up for clients. All of this has stemmed from Siteliner. It may not be the enterprise-level, all-singing, all-dancing software that promises the world, but its simplicity is perfect.”
14. Fat Rank: SEO Tools
SEO Chrome extensions like Fat Rank allow you to easily analyze your website’s performance. This SEO keyword tool lets you know the ranking of your keywords. You can add keywords to your search to find out your rank per page for each keyword you optimized for. If you don’t rank for the top 100 results, it’ll tell you that you’re not ranking for that keyword. This information allows you to better optimize your website for that keyword so you can make adjustments as needed.
Blake Aylott’s, SEO expert at Project Build Construction, favorite free SEO tool is one no one ever really talks about. “The SEO tool is called Fatrank. It’s a Chrome extension, and it shows the rank for any search query you type in as for a URL as long as you’re on that URL. If I need to know how I am currently ranking for a keyword, I can simply type it in and see. It is extremely accurate and live. The tool is a lifesaver when clients want to know their current ranking for something, and I can tell them with 100% accuracy. Fat Rank is free and should be a part of every SEO’s arsenal of tools.”
15. Keywords Everywhere: SEO Keyword Tool
Keywords Everywhere is another great SEO Chrome extension that aggregates data from various SEO tools like Google Analytics, Search Console, Google Trends, and more to help you find the best keywords to rank for. Free SEO tools like these simplify the process of determining the best keywords for your website. So rather than going through several websites each day, you can use this one tool to save you a huge amount of time.
Eagan Heath, Owner of Get Found Madison, is a huge fan of the SEO tool Keywords Everywhere Chrome extension. He shares, “It allows both me and my clients to see monthly U.S. keyword search volume right on Google, which is great for brainstorming blog topic ideas. It also allows you to bulk upload lists of keywords and see the data, which Google now hides behind enormous ranges unless you pay for Google Ads. Unbelievable value for a free tool!”
16. Screaming Frog: SEO Tools Online
Ribbit, Ribbit. Screaming Frog is considered one of the best SEO tools online by experts. They love how much time they save by having this tool analyze your website super fast to perform site audits. In fact, every person we spoke to said that the speed at which Screaming Frog gives you insights was faster than most SEO tools online. This tool also informs you of duplicate content, errors to fix, bad redirections, and improvement areas for link building. Their SEO Spider tool was considered the best feature by top SEO experts.
Jon Hoffer, Director of Content at Fractl, loves the SEO tool Screaming Frog. He shares, “I wouldn’t be able to do my job without it. It lets me crawl client and competitor sites and get a broad overview of what’s going on. I can see if pages are returning 404 errors, find word counts, get a list of all title tags and H1s, and analytics data all in one place. Upon initial glance, I can find opportunities for quick fixes and see which pages are driving traffic. Maybe meta descriptions are missing, or title tags are duplicated across the site, or maybe somebody accidentally non indexed some pages – it’s all there. I also love the ability to extract certain data from pages. Recently, I was working on a directory and needed to find the number of listings that were on each page. I was able to pull that information with Screaming Frog and look at it next to analytics data. It’s great to know what competitors actually have on their sites. This is great for content ideas. Overall, Screaming Frog gives me the chance to run a quick audit and come away with an understanding of what’s going on. It reveals opportunities for easy wins and actionable insights. I can determine if site migrations went off without a hitch; they usually don’t. With the inclusion of traffic data, I’m also able to prioritize tasks.”
17. Serpstat: All-in-one SEO platform
Serpstat is a growth-hacking platform for SEO, PPC, and content marketing goals. If you’re looking for an affordable all-in-one tool to solve SEO tasks, analyze competitors, and manage your team, Serpstat will be a great choice. Many experts are now switching to the tool, as it has collected keyword and competitor analysis data for all the Google regions in the world. Moreover, Serpstat is known for its awesome features. The most popular one is a Missing Keywords feature, which identifies the keywords that your competitors are ranking for in the top-10 search results, and you aren’t.
Dan Taylor, Senior Technical SEO Consultant & Account Director at SALT.agency, switched to Serpstat after trying other tools: “I’ve used a lot of keyword research and analysis tools in the years I’ve been working in digital marketing, and a lot of them have become really lossy and tried to diversify into different things, losing focus on what people primarily use the tool for. Serpstat is a great tool for research, doing some performance tracking, and monitoring multiple data points. It’s also user-friendly, and the fact it allows multi-user on the 3rd tier plan is a game-changer. To sum up, Serpstat is a great addition to the suite of tools that we use and is a very capable, cheaper, and less lossy alternative to other popular platforms.”
18. Bonus Tool: Incognito
Switching to Incognito mode and performing Google searches will give you unbiased, ‘clean’ searches to understand what your user sees and the results they get when searching for keywords. Using the autofill options will give you suggestions of semantic keywords to use. As one of the free and best SEO tools, searching in Incognito is helpful as it shows where you truly rank on a results page for a certain term.
Top SEO Expert in Mumbai-India
Restaurant SEO Tips to Boost Your Online Presence on Google in Mumbai-India
Get a taste of SEO success with these 10 tips designed to improve your restaurant’s visibility in organic and local Google Search.
A lot of factors have put an increasing amount of pressure on restaurants to improve their online presence.
Whether through disruptions due to the pandemic, increased competition, or changes in the importance of having a strong online presence, we know we have to up our game.
Right now, improving visibility at the local level is essential for both in-person dining and carry-out options.
There are a lot of paid ads, partner services, and referral options for gaining traffic. However, rising to the top of Google in the organic search results and Map Pack are effective, often lower-cost ways of getting the most relevant and direct traffic to turn into customers.
In this column, you’ll find 10 restaurant SEO tips to help you gain more visibility, traffic, and customers.
1. Define Your SEO & Content Strategies
Before jumping into a myriad of tools, platforms, and engagement channels, define your SEO strategy. This will help to greatly narrow your competition and give you a quicker path to driving quality traffic to your website.
Start by defining the geographic area you want to own (where most of your customers will come from because they either live or work nearby, or are visiting).
Next, research what keyword terms and phrases your audience uses through a trusted keyword research tool like Moz Pro, SEMrush, or others. (For more on how to do keyword research, read this keyword research guide.)
There are a few distinct groupings of terms that you want to group and classify properly that all have different levels of competition.
High-level restaurant terms
Terms like “restaurants” and “Kansas City restaurants” are some of the most generic variations a searcher might use.
In the keyword research tools (each tool will vary on locality options), you can set your geographic focus to the area you identified and use both the generic term by itself (“restaurants”) and geographic modifier (“Kansas City restaurants”), as well as other general variations related to what your restaurant is about.
The next level relates to the specific categories your restaurant would fall into. Examples include “Mexican restaurants,” “pizza,” “romantic restaurants,” and other unique features and types of cuisine.
If you’re struggling with what specific categories or wording you should use, take a look at Google Maps (the Google My Business listings), Yelp, and TripAdvisor.
Use their filtering criteria in your area to see the general categories they utilize.
Don’t take it for granted that you’ll automatically rise to the top on brand searches. Know how many people are searching for your restaurant by name and compare that to the high-level and niche-specific search volume.
Ensure your site outranks the directory and social sites in your space for your restaurant, as the value of people coming to your site is higher and trackable.
Once you’re armed with search terms and volume data, you can narrow your focus to the specific terms that fit your restaurant at high, category-specific, and brand levels.
Covering this spectrum helps you focus on what to measure and define your content.
2. Dominate in Local Search
To dive into local search, start by claiming, standardizing data, and optimizing listings for your restaurant across all of the major and relevant local search properties.
This includes a mix of search engine directories, social media sites, and industry-specific directory sites.
Moz Local and Yext are two tools that can help you understand what directories and external data sources are out there and then you can ensure they are updated.
Accurate NAP (name, address, phone) data that is consistent across all data sources is a critical foundational element of local SEO.
Beyond that, you can then work on optimizing the fields of information like the business description and business categories to align with your focus terms identified in your keyword research.
Put your focus on the directories that matter. Start with Google My Business, then branch out to Yelp, TripAdvisor, Foursquare, CitySearch, various yellow pages, and other emerging niche review websites.
All of this will work together to grow your online visibility.
3. Engage With Customers on Social Media
Even though social media’s direct impact on SEO has long been debated, we know that social media engagement can drive users to your site.
Social media can be a powerful touchpoint of the customer journey, showcasing what customers can expect to experience at your restaurant.
A strong social presence often correlates with a strong organic search presence as content, engagement, and popularity align with the important SEO pillars of relevance and authority.
Develop a social media strategy and follow through with implementation.
Make sure to engage with followers and reply to inquiries promptly. How you communicate online sets a perception of your overall customer service and approach.
Find your audience, engage them, and get them to influence others on your behalf.
Ultimately, through engagement with fans and promoting content on social media that funnels visitors to your main website, you will see an increase in visits from social networks.
This will then correlate with the benefits from the rest of your SEO efforts.
4. Encourage Reviews & Testimonials
It’s nearly impossible to do a search for a restaurant and not see review and rating scores in the search results. That’s because people click on higher star ratings.
Reviews are often considered as part of a social media strategy and are an engagement tactic, but have a broader impact on traffic to your site through search results pages as well.
Through the use of structured data markup, you can have your star ratings appear in search results and provide another compelling reason for a user to click on your site versus your competitor’s.
If you have online ratings that don’t reflect the quality of your restaurant, come up with a review strategy now to get as many reviews as possible to help bring up your score prior to implementing the code that will pull the ratings into the SERPs.
A higher star rating likely means a higher click-through rate to your site – and more foot traffic.
5. Create Unique Content
If you have a single location, your job is a lot easier than the multi-location local or national chain.
However, you have to stand out from the competition by ensuring you have enough unique content on your website.
Having a wealth of engaging and helpful content on your site will serve you well if it is valuable to your prospects and customers. Building a strong brand will translate to better rankings, higher brand recall, and greater brand affinity.
The search engines are focused on context and not just the keywords on your site. By identifying and regularly generating new content, you also can keep the pipeline full of engaging material that helps you stand out from your competition.
For example, if you have a niche restaurant, embrace that and set yourself apart from the generic chain down the street.
Share information about the founders, the culture, and most importantly – the product. Give details about your menu including sourcing of ingredients, how you developed recipes, and the compelling reason your chicken marsala is the best in town.
6. Consider Content Localization
Again, single-location restaurants have an easier road here. Based on decisions you’ve made about your market area, make sure you provide enough cues and context to users and the search engines as to where your restaurant is and what area it serves.
Sometimes the search engines and out-of-town visitors don’t fully understand the unofficial names of neighborhoods and areas.
By providing content that is tied into the community and doesn’t simply assume that everyone knows where you’re located, you can help everyone out.
One example of this is a 100-location chain that started small with a single paragraph for each location written in a way that was tailored to the store, local history, neighborhood, and community engagement.
From there, we were able to find other areas to scale and it worked well to differentiate stores from each other.
7. Apply Basic On-Page SEO Best Practices
Without going into the details of all on-page and indexing optimization techniques, I want to encourage you to not skip or ignore the best practices of on-page SEO.
You need indexing to ensure the search engines know you exist and on-page to ensure the proper classification of your content.
You can spend a lot of time on a full SEO strategy but if you’re just getting started, I recommend putting the rest aside and starting with these two areas.
This sounds like a lot, but start with your most important pages like your home, menu, about, and contact pages and go from there as time permits.
8. Think Mobile First
Mobile accounts for a high percentage of visits to restaurant websites. Google now focuses on the mobile version of a website for understanding its content.
Hopefully, you’ve already created a responsive website or one that passes the necessary mobile-friendly tests.
But that’s just the beginning when it comes to mobile.
It’s also critical to think about page load speed, proper rendering, and providing a great mobile user experience.
9. Implement Schema “Restaurants” Markup
Another area where we can build context for the search engines and gain exposure to more users in the search results is by using structured data.
In the restaurant industry, implementing the Schema.org library for restaurants is a must.
This task requires a developer, website platform, or content management system with the right plugins or built-in options.
10. Measure Your Efforts
This could have been tip #1, but I’m including it here as the last one for restaurant SEO as it is important throughout the process. With the previous nine tips, there’s something to do and implement.
But before you embark on any aspect of optimization, make sure those efforts are measurable.
When you’re investing in your strategy, you want to know what aspects are working, which ones aren’t, and where your efforts were (and are) best producing a return on investment.
Track visibility, engagement, and conversion metrics as deep as you can connect them to your business.
Beyond that, you’ll need to identify the right progress metrics tied to goals so you know you’re moving in the right direction.
If you want to make sure your restaurant is full, day in and day out – or that you’re maximizing your delivery and carry-out business – people need to be able to find you online.
Once they find you, you need to quickly win them over with a great website experience and drive them to take action.