How to get Leads from LinkedIn for Real Estate Developers in India
To get a better return on investment (ROI) from your real estate marketing efforts, focus your resources on a LinkedIn networking strategy to generate leads and referrals. Optimize your LinkedIn profile by including professional photos, summarizing your experience, and providing valuable content. Then, reach out to existing contacts and build your network through mutual connections.
Maximize lead generation by using LinkedIn to capture lead contact information. BoldLeads offers more than 40 different landing pages you can link to from your LinkedIn profile and articles. The platform can also capture info from a visitor’s media profile, so you’ll still get a partial lead if prospects only enter an address.
How to Set Up Your LinkedIn Real Estate Profile to Get More Leads in 8 Steps
When looking to get real estate leads on LinkedIn, start with an optimized LinkedIn profile as well as a connected real estate landing page. Choose a professional headshot, summarize your strengths and build your recommendations and endorsements. If you don’t already have a LinkedIn account, click here to set one up.
Specific steps to set up your LinkedIn real estate profile include:
1. Upload a Professional Headshot
If you’re trying to get leads and referrals through LinkedIn, first focus on your profile. Your headshot is likely the first thing your leads see on your profile page, in search results or when you invite them to connect, so a great headshot is crucial.
Use a headshot that shows leads that you’re confident, competent and likable enough to connect with and eventually hire. The image should also be high-resolution and professional — not a grainy image, a photo obviously taken at a bar or a picture that doesn’t reflect who you are as a real estate agent.
After you upload your headshot to LinkedIn, make sure to preview your profile to make sure it’s cropped properly. For more insider tips on taking the perfect headshot for LinkedIn, check out our in-depth guide to Realtor headshots.
One of the best ways to make sure your headshot is LinkedIn worthy is to use Photofeeler. Photofeeler puts your headshot in front of thousands of people who anonymously rank it for competence, likability , nd influence. You can upload a few different versions of your headshot and use the one that users rank the best on LinkedIn.
2. Choose a Background Photo That Works With Your Headshot
Once you upload a professional headshot on LinkedIn, choose a background that complements it. You don’t have to choose a real estate-related background photo like Phil Greely’s below, but it might help share information with your connections and attract potential leads. Either way, choose an image that’s attractive, professional, and doesn’t look too busy.
If you don’t have a great picture ready to go, you can either download a background photo from a site like Linkedinbackground.com or download a picture from a free stock image site like Unsplash. Unsplash generally has much higher quality images, but you may have to resize or crop the photo to fit your background. If you don’t have photo editing software or Adobe PDF, use a site like Canva or hire a freelancer on Fiverr.
3. Use Your Headline to Show off Your Real Estate Mojo
After your headshot, your headline is the second-most important element of your LinkedIn profile. Your headline on LinkedIn is a short, 100-character description of your current role. Generally speaking, your headline should be your job title, but you can and should get creative with it to attract more leads.
For example, if you work in Malibu selling waterfront homes and love surfing, make a headline like “Malibu Area Realtor Since 2006 | Surfer since 1986.” Alternatively, mention accomplishments (“Voted the Best Malibu Realtor by Malibu Magazine”) or highlight your focus area (“Malibu Waterfront Homes Expert at Keller Williams”).
Not only does your headline work for you by showing off your skills, but you can also change it anytime to reflect your real estate business better. Just be sure to keep National Association of REALTORS (NAR) and state licensing disclosure regulations in mind when writing your headline or adding your job title to LinkedIn. If you’re not sure what your official title is, ask your managing broker or reach out to your Realtor association for advice.
4. Write a Compelling Summary & Choose a URL
After you add a professional headshot, background and headline to your profile, write a compelling summary and choose a URL. For your profile summary, draft a concise description of your approach to real estate, details about your brokerage or other relevant details. Your goal is to get leads to call or connect with you, so highlighting career achievements briefly can also help.
LinkedIn also allows you to create a custom URL for your profile page, which makes your profile easier to find and easier for leads to remember. Using your name or your real estate company name is an obvious choice. However, you can always get creative if your name or company name is very common. Below are some good examples of LinkedIn real estate profile examples.
5. Fill Out Your Work Experience, Skills, Education & Accomplishments
When leads are truly vetting you, they dig deep into your profile and review your work experience, skills, education and accomplishments. To provide a complete picture of your professional background and skills, complete those sections of your LinkedIn profile in detail. Try to focus on how you helped your clients rather than a rote resume-like description of your job duties.
While being creative with your job descriptions and summary can be a huge help on LinkedIn, remember to keep NAR and local regulations on advertising in mind. For example, in New York state, the only official job title agents can use is “Licensed Real Estate Salesperson.” There are also restrictions on team and brokerage names.
6. Reach Out for Recommendations & Skill Endorsements
LinkedIn provides a recommendations section that allows former clients or colleagues to write up testimonials about your services. To strengthen your profile, reach out to colleagues and former clients after connecting to see if you can get recommendations from them. Recommendations like these show potential clients that they can trust you and make prospects more likely to reach out for your services.
LinkedIn also lets your connections “endorse” the skills you have on your profile or suggest other skills. Endorsements are most valuable when they’re relevant to your area of specialty and come from someone who excels in the same field. To build your LinkedIn endorsements page, consider leaving positive feedback for your colleagues, past clients and other connections to encourage reciprocal endorsements.
7. Create Eye-catching & Informative Content
Another great way to build your network and convert connections to clients is to produce and publish useful real estate content on LinkedIn. You can write about market advice, notable recent closings, neighborhood news or anything else that you think will educate or entertain your potential leads. You can even post videos and infographics to your LinkedIn page.
Not only is LinkedIn content a great way to engage current and potential clients, but you can also use the same content to boost the search engine optimization (SEO) value of your personal website or blog. What’s more, you can use the content to link to your internet data exchange (IDX) website and social media pages to expand your reach online.
8. Create a Home Valuation Landing Page
One of the best ways to add credibility to your LinkedIn profile and capture leads directly from LinkedIn is with a home evaluation landing page. After you create your LinkedIn real estate profile, create a professional landing page that solicits lead contact information before providing access to home valuation data. This will allow you to direct LinkedIn leads directly to a lead capture form.
BoldLeads offers more than 40 different landing pages you can place on your website and link to from your LinkedIn profile and posts. BoldLeads also captures info from a visitor’s media profile so you’ll still get a partial lead if prospects only enter an address. Click here to build a home valuation landing page.
How to Build a Network on LinkedIn for Real Estate Leads in 5 Steps
Network building on LinkedIn for realtors is the same as it is for any other industry. Once you optimize your LinkedIn profile, start building your network through existing contact lists, professional groups and your website.
In addition to connecting with email contacts, expand your industry and market knowledge by joining relevant groups and reaching out to recommended contacts. Then, ensure your website visitors can find you by sharing a profile badge.
The five steps you can use to build your LinkedIn real estate network include:
1. Allow LinkedIn to Connect With Your Email Contacts Automatically
When you first join LinkedIn and build out your profile, you’ll be prompted to allow LinkedIn access to your contact list to invite them to connect with you on LinkedIn. This may not be the most personal way to build your network, but it’s quick, efficient and automatic. Plus, plugging into your existing contacts enables you to reach out to colleagues, former and current clients in your market and more.
Once a contact accepts your invitation to connect, send her a quick thank you message or re-introduce yourself if you haven’t spoken in a while. You can also use this as an opportunity to offer your services or advice with no strings attached. If you already have an established relationship with a contact, then consider asking them to endorse you for one of your skills or, better yet, leave a recommendation.
2. Use Clearbit Connect to See LinkedIn Profiles Directly in Gmail
If you’re using Gmail as your email client, there’s an excellent plug-in called Clearbit Connect that pulls social media information including LinkedIn profiles, for anyone that you exchange emails with. This allows you to connect with contacts on LinkedIn quickly and easily or check out their other social media profiles. Similarly, Rapportive shows you whether you’re already connected with your contacts and gives you a connect button if you’re not.
3. Join Local LinkedIn Real Estate or Professional Groups
LinkedIn also offers local real estate and professional groups that are a great resource for networking events, industry insight and more. The type and number of groups that LinkedIn lets you join are based on your qualifications and network, so it pays to build your connections. Keep in mind, however, that many LinkedIn groups are closed, meaning you’ll have to request to join.
You can search for groups by name, industry or by searching local keywords from your LinkedIn homepage. For example, try top-level searches for your city and see what kinds of groups show up. Once you join a group, you may also be able to connect with people outside your network without using InMail credits. Make the most out of LinkedIn by strategically choosing groups that are well-suited to your industry and market.
4. Use LinkedIn’s ‘Recommended for You’ Feature
LinkedIn’s recommended connections feature allows you to connect with people who may already be in your professional network easily. The platform makes these suggestions based on your current first-degree connections and lets you expand your reach to people already in your market. Expand your reach by clicking “My Network” and reviewing the “Recommended for you” section.
5. Add a Public Profile Badge to Your Website & Email Signature
Another great way to build up your network is to create LinkedIn public profile badges that you can add to your website, email signature and other documents. These personalized badges share pertinent information with potential clients and give prospects a way to link directly to your LinkedIn profile. LinkedIn automatically creates several badge options and provides script you can copy and paste anywhere on your website.
To set up a public profile badge, take the following steps:
- Click on “View Profile” under your picture on the top right of the LinkedIn homepage
- Select “Update Your Public Profile Settings”
- Click on “Your Public Profile Badge” and follow the instructions to build a profile badge for your website
- Finally, copy the code for your badge and paste it onto your website
Basic LinkedIn Networking for Realtors: Degrees of Connection
When using LinkedIn effectively to increase real estate leads, you need to understand the basic principles behind networking. People in your network are called first-degree connections, while others are labeled second degree or third degree depending on their relationships. Build your network by adding second-degree connections and using the InMail feature to expand your reach.
Unlike Facebook or Twitter where you can add or follow almost anyone, LinkedIn restricts your networking options dramatically based on your degree of connection. Your goal as a Realtor on LinkedIn is to get as many local connections as possible, as quickly as possible, so understanding how these connections work on LinkedIn is crucial.
1. First-degree Connections
First-degree connections are people who are already in your network. For example, if you have a brand-new LinkedIn account and a coworker invites you to connect with them, they will become a first-degree connection. Likewise, if they accept your offer to connect, they will become a first-degree connection.
With some limited exceptions, first and second-degree connections are the only people you can directly reach out to on LinkedIn. In some cases, you won’t even be able to see any details about people who are not first- or second-degree connections.
2. Second-degree Connections
Second-degree connections are the people who belong to the networks of your first-degree connections. LinkedIn allows you to invite these people to join your own network easily by clicking on the “connect” button that shows up on their profile or in a list of suggested connections. Build your network by taking advantage of your colleagues’ and clients’ existing connections.
For example, if your co-worker has a mortgage broker you know in their network, you can click on connect in order to invite them to join your network. If they accept, everyone in their network is now your second-degree connection.
3. Third-degree Connections
Third-degree connections are those people who are connected with your second-degree connections. In most cases, you can’t directly invite third-degree connections to connect with you. Instead, you have to send them “InMail,” which is a direct message through LinkedIn’s premium option. Accounts start at $29.99 per month and enable you to send three InMail messages monthly.
Expert Tip: Invite Third-degree Connections to Connect for Free
The easiest way to add a third degree or higher connection to your network is to exchange an email with them. That means every single person in your email contacts list can be invited to join your LinkedIn network for free. You can also join LinkedIn groups which will sometimes allow you to connect to third-degree and higher connections.
Reasons Why LinkedIn is Great for Real Estate Leads
LinkedIn gets around 250 million unique visitors every month — a far cry from Facebook’s more than 2 billion active monthly users. For reasons like this, most real estate agents find it difficult to justify spending any of their social media outreach resources on LinkedIn. However, this is a huge mistake because it prevents agents from taking advantage of LinkedIn’s huge potential for lead generation.
There are two primary reasons why LinkedIn is so amazing for agents and brokers:
1. LinkedIn is Better Than Facebook & Twitter for Lead Generation
According to a HubSpot study, LinkedIn is 277% more effective for lead generation than Facebook and Twitter. While there may be more people and activity on other social media sites, those platforms are largely aimed at making friends and advertising, not building your professional network. However, there is nothing preventing you from advertising on Facebook or Twitter in addition to LinkedIn as part of your lead generation strategy.
2. People Use LinkedIn to Network With & Vet Agents
While most people don’t think of LinkedIn as a place to look at listings or find a real estate agent, they generally visit LinkedIn to network with and learn about other professionals. For this reason, LinkedIn real estate marketing is a perfect way to engage leads when they’re most interested in networking and, hopefully, most interested in learning about your services. If you have a great LinkedIn profile and content, prospects will see you as more professional and hirable.
How do you generate the best leads in real estate?
6 Easy Ways for Real Estate Lead Generation
- Add your property on Marketplaces. If you live in one of the metro cities in India, then I am sure you must have come across numerous groups like “Flats in Bangalore”. …
- Expired listings. …
- Go to real estate events. …
- Advertise online. …
- Original Content. …
- Open Houses.
- YGO Marketing – +91 – 7506172142
How do real estate companies generate leads in India?
The most common sources of lead are as follows:
- Advertisements. This traditional format of generating leads is still quite popular in the Indian property market. …
- Online engagements. …
- Data analytics. …
- Referrals. …
- Below-the-line activities. …
- Walk-in enquiries. …
- Video marketing. …
- YGO Marketing – +91 – 7506172142
How can I get free real estate leads in India?
How to generate real estate leads for free in 2021?
- Video Content – Best Way To Generate Real Estate Leads For Free. …
- Search Engine Optimization (SEO) …
- Social Media – Another Solid Tool To Get Free Real Estate Leads. …
- Website Optimization. …
- Blogging – Great Way To Attract Quality Leads. …
- Influencer Marketing.
- YGO Marketing – +91 – 7506172142
How can I get free real estate leads?
How New Real Estate Agents Can Get Leads for Free
- Remind family and friends you’re an agent.
- Introduce yourself to the people in your social circle.
- Exchange names with the people who provide you with services.
- Reach out to past clients.
- Partner up with related businesses.
How do I find real estate clients?
How to Get Clients in Real Estate: 8 Pro Tips
- Work Your Sphere of Influence. …
- Use Email Marketing the Right Way. …
- Ask for Referrals. …
- Become a Pro at Real Estate Networking. …
- Create a Professional Website. …
- Harness the Power of Social Media. …
- Add Content Marketing to Your Strategy.
- YGO Marketing – +91 – 7506172142
How do I get real estate leads without cold calling?
8 Ways to Get Listings Without Cold Calling
- Contact Your Sphere.
- Re-Engage & Follow Up with Past Clients.
- Attend Community Events.
- Build Your Social Media Following.
- Digital Prospecting with Facebook.
- Strengthen Lead Referrals through LinkedIn.
- Send Mailers.
- Go Door Knocking.
- YGO Marketing – +91 – 7506172142
How do I get NRI leads for real estate?
On acquiring leads, one of the best ways to nurture them is through virtual tours, video conferencing, and other social media channels. Using an Integrated Solution in the form of Sell.Do, one of the best real estate CRM, also helps engage your leads effectively. YGO Marketing – +91 – 7506172142
How do I get real estate leads on LinkedIn?
How to Set Up Your LinkedIn Real Estate Profile to Get More Leads in 8 Steps
- Upload a Professional Headshot. …
- Choose a Background Photo That Works With Your Headshot. …
- Use Your Headline to Show off Your Real Estate Mojo. …
- Write a Compelling Summary & Choose a URL.
- YGO Marketing – +91 – 7506172142
How do you generate paid leads?
Here’s a quick look at the 9 ways to generate sales leads online before we dive into each of them:
- Content marketing.
- Landing pages, website optimization and SEO.
- Social media.
- Review platforms.
- Online PR.
- PPC ads.
- YGO Marketing – +91 – 7506172142
Do real estate companies give you leads?
In a nutshell, a real estate lead generation company offers a steady stream of buyer and seller leads in your area. Usually, you’ll pay a monthly service charge, however some companies prefer to take a referral fee instead. Some companies offer exclusive leads – YGO Marketing – +91 – 7506172142
Are real estate leads worth it?
According to Robert, the biggest pro of paid real estate leads is that they are, “Absolutely the best way to get in front of interested clients on a regular basis and keep a steady stream of clients for agents.” – YGO Marketing – +91 – 7506172142
8 Ways of Digital Marketing to Boost Sales of Realtors or Real Estate Developers in Mumbai, Thane, Mew Mumbai – India
8 Ways of Digital Marketing to Boost Sales of Realtors or Real Estate Developers in Mumbai, Thane, Mew Mumbai – India
As a realtor, you may have experienced a major shift in the last ten years. Clients are beginning to buy houses in a different way, often beginning with online market research and a clear vision of precisely what they want out of their future home.
For best-in-class realtors, digital marketing has come to the forefront of their marketing efforts. From generating new leads to completing successful sales, the real estate industry is now reliant on digital marketing.
Real Estate and the Importance of Digital Marketing
Social media was one of the first game changes for realtors seeking ways to get noticed online. From purchasing Facebook Business Ads to sharing photo albums of new listings, various social media platforms allowed real estate professionals to build a brand and a booming business.
With 84% of real estate professionals using social media platforms, how can modern real estate brokerages and realtors in the United States further differentiate themselves in a saturated market? Your digital marketing strategy can have a much greater impact than traditional marketing strategies.
To jump-start your real estate digital marketing strategy, use the following 8 tips and tricks to get the results you’re seeking:
1. Develop an Email Campaign
No matter the industry, an email nurture campaign is a valuable tool in connecting with new leads and staying relevant with past clients. Ideally, a well-rounded campaign will funnel potential clients through predetermined actions based on their buyer profile and previous engagements with you.
According to Smart Insights, the average open rate of emails for real estate businesses is around 27% with a click-through rate (CTR) of 3%. However, the more relevant your content is to a client, the more likely they will be interested in opening the email to see what you have to say.
2. Create a User-Friendly Website
How many times have you opened a website only to close it because it wouldn’t load fast enough? With so many photos and links, realtor websites can sometimes be a web developer’s nightmare. However, with the help of a professional web designer and a knowledge of what your clients are looking for, real estate professionals can develop a responsive website that is optimized for mobile browsing.
Almost half of all web browsing is completed on a mobile device, so if your website is not designed to be responsive, your clients will not be able to browse your site comfortably. Your mobile-friendly website should include the following content in order to give your clients the best experience:
- A list of all new listings
- Content that will guide them throughout the home buying process
- Links to relevant moving-related services such as lawyers, movers, and home inspectors
In addition, consider implementing a live chat feature on your website. Your real estate business is extremely people-centric, meaning that it’s important to be available when they need to ask questions. Investing in a live chat software allows people to connect 24/7 and schedule appointments without necessarily speaking directly to you.
3. Pay-Per-Click Advertising
Pay-Per-Click – also known as PPC – advertising is an excellent strategy for realtors looking to generate new leads based on ads that they pay for every time the ad gets clicked on.
PPC is a great digital marketing option for real estate professionals seeking potential clients who may genuinely be interested in their offering, as they only pay when someone clicks through their ad.
Often, PPC ads can be targeted toward individuals who have searched for correlated keywords in Google or another search engine.
4. Create and Post Valuable Blog Content
Responsive websites that have a blog often have 434% more indexed pages, helping real estate professionals achieve better SEO.
A blog is a fantastic way to level-up your SEO, build a positive reputation online, and provide your clients with actionable advice on buying or selling a home or piece of property. A real estate professional’s digital marketing strategy is nothing without valuable content, whether it’s shared on your website or social media.
In addition to your responsive website, make sure that you regularly write content that buyers and sellers can come back to for answers to their most pressing real estate questions.
5. Host Virtual Tours
Virtual tours of a home are incredible pieces of content in a successful digital marketing strategy. Not only do these tours share video content – which generates revenue 49% faster for marketers than non-video users – but a potential client can get an idea of what a home really has to offer them.
Purchasing a home can be difficult, and as a real estate expert, your job is to make the home buying journey as easy as possible for your clients. Andrew J Carr shared some of the more critical qualities realtors should try to include in successful virtual tours, such as:
- Using real footage of the home, as compared to digital illustrations
- Ensuring the video of the tour is interactive and responsive across all viewing methods (mobile and desktop)
- Making the virtual tour 3D and user-friendly
6. Create a Social Media Marketing Strategy
It’s one thing to post real estate-related content on your Facebook account every once in a while, but a full-fledged social media marketing strategy is what truly yields the results you’re looking for. Some ideas of useful content to post on your social media channels include:
- New or existing listings
- Team bios (if you run a real estate brokerage)
- Case studies
- Relevant blog posts
- Success stories
If you’re experienced in digital marketing, you may realize just how difficult it can be to create a social media strategy and to post regularly across all channels. However, tools like Buffer are designed to help make social media content development and scheduling simple and clear.
The most important rule of thumb for developing a social media strategy for your real estate business is to share varied content. Although sharing listings is an important factor of your digital strategy, you want to make sure that your content is useful for a broad audience, not just leads in the market for a new home.
7. Host a Webinar
Sharing all your expertise as a real estate professional is vital for successful digital marketing. Thankfully, techniques such as webinars and online workshops make it easy to reach a large audience and stay relevant in the industry.
GoToWebinar is a webinar hosting tool designed to make creating and hosting webinar events easy, and it is extremely user-friendly from both ends of the operation.
Digital marketing for real estate professionals relies highly on generating inbound leads, so getting your name and expertise out there is vital for a successful digital marketing campaign.
8. Ensure You Spend Time on SEO
SEO, or search engine optimization, is a critical technique to drive leads to your website. When done correctly, your website and web pages will show up higher on search engine results pages (SERPs) during relevant searches.
However, Google and other search engines are constantly changing their algorithms, so it’s critical to focus on your SEO more than one time. Keywords are a basic aspect of SEO that can make a significant difference. To include keywords in your SEO strategy, make sure that you include high-ranking keywords such as your location and your industry throughout your blog content and website.There are other elements of a strong SEO strategy, including:
- Meta titles and descriptions
- Social media pages
- Online directories
Because content is such a valuable asset to a good SEO strategy, make sure that you update your blog regularly. Typically, the material that is ranked highest on Google is between 1,140 words and 1,285 words, so it may be a good idea to write high-value, long-form content on a regular basis.
Digital Marketing Improvements You Can Make Today
Develop buyer profiles: Buyer profiles are the ideal clients that you are trying to target through your content. From new homeowners to existing agents, take time to map out who your audience is, what they do, their average salary, and other characteristics that might impact their decision-making processes.
Start posting relevant content: Whether it’s from your blog or another trusted real estate professional in your brokerage, high-value content is what attracts readers and builds your reputation for being a well-informed expert online. Try to update your company blog once a week, and include valuable content for a variety of buyer profiles.
Work on improving your SEO: Increasing your rankings on the search engine results pages of sites like Google and Bing isn’t as hard as you may think. Take a couple of minutes weekly to review popular and industry-related keywords on Google Ads and make sure to include them throughout any copy you develop.
Invest in sales marketing training: In the modern marketplace, digital marketing skills are becoming ever more important in running a successful business. By choosing to invest in sales marketing training, you can ensure that you have the skillset necessary to stand out from your competition.
13 Tried and Tested Google Ads Strategies for Real Estate in Mumbai-India
Pay Per Click (PPC) is one of the best ways to generate instant traffic to your real estate listing or website. You only need the right strategies to win.
In theory, there’s nothing more fascinating than advertising on the first page of Google — reaching consumers who are searching for a new home.
If you’re a realtor, a real estate professional, or a homeowner looking to attract the right buyers, Google Ads (formerly Google AdWords) is the most popular advertising platform, where you can feel confident with your ad spend.
To help you make money from your ads and maximize your ROI, here are 13 tried and tested Google Ads strategies that realtors can implement today:
1. Use Geo-targeting Feature to Reach the Right Buyers
The first Google Ads strategy you can execute today is geo-targeting. You can use the geo-targeting feature inside the Google Ads platform to solve the localization problem and prevent your ads from showing up in irrelevant locations.
Why advertise to Chicago residents when you’re more interested in reaching residents in Brooklyn? Here’s a great example:
Wondering how you can set up geo-targeting campaigns for your real estate ads?
Here’s a walkthrough to help you:
a. After logging into your Google Ads account, click on Location options. Then glance through the Target column and select People in, or who show interest in, your targeted locations. This setting will make your ad to become visible to only those people in the locations you have selected.
b. Next, select People in, or who show interest in, your targeted locations under the Exclude Column. Yes, these are the best settings to use. This will make your ad visible to people who might be interested in relocating within the same city plus those in your primary locations.
c. Finally, you want to set location bid adjustments. The goal is to increase the bid even as searches get closer to your targeted areas and decrease the bid as the searches move further away.
When you take advantage of this incremental bid adjustment, your real estate ad will be shown to more searchers closer to where your property is listed.
Pro tip: If you opened an office in a new location that you’re unfamiliar with, it’s important to learn how this audience communicates, their language, the slang they use, etc. there are online tutoring resources to guide you.
Remember that your ads will get better results if you learn what each word means, and how to best use them in your ad copy.
2. Use Negative Keywords to Filter Out Irrelevant Exposures
When you use negative keywords in your ads, you’re telling the Google Ads algorithm to avoid showing ads when such keywords are searched or typed into the Google search bar.
To give you an example, if you don’t want to target condo buyers, you can add “condo buyers” as a negative keyword. This will prevent your ad from showing when a potential homebuyer searches for a condo in your targeted areas or locations.
For example, if you want to sell a property in Dover, New Jersey, then other locations should be negated.
I’m sure you wouldn’t want buyers in 20 different locations to see your ad. You already have thousands of people in Dover to reach, stay niched, and focused.
Note: Remember to ‘not include’ the target state or city in your negative keyword list. Cross-check and make sure your keywords have been carefully selected and sorted.
3. Bid for Top Ad Positions To Maximize Clicks
Ad Position shows the order of your real estate ad in the auction results with respect to other ads.
Ad Rank is the primary metric that Google calculates and uses other 5 factors to determine.
These factors include:
- Bid amount
- Ad Rank thresholds
- Quality Score
- The searcher intent
- The estimated impact of the ad extensions and ad formats your ad is based upon.
These Ad positions are based on the numbers 1 – 7. But the average ad positions can be reported based on decimals.
All things being equal, if your ad shows up at the top of the page (Ad position 1), it means you’ll get a high CTR (Click-through Rate) and a high CPC (Cost per Click).
You’ll often notice a clear difference in CPC between ad positions 1 – 1.4 and 1.8 – 3.4.
In a study by Hallam Internet, the most profitable average ad positions are 2.1, 3.5, or 4.6.
The goal with your bidding is to hit that sweet spot between CPC and CTR — so that could mean the #1 position or a bit down the Ad positions (perhaps #2 position).
Keep in mind that you’re going to use display banners with beautiful photos if you’re using Google Display Networks instead of search ads. So your ad copy also determines how much clicks your ad will get.
4. Focus On The Right Keyword Match Type for Real Estate PPC
Google Ads is a very flexible advertising platform. Real estate companies can easily select 1 out of 3 different match types for each target keyword they bid on:
Since Broad Match is mostly the default match type, many real estate professionals (especially beginners) stick to it. With broad match keywords selected, your ad will appear whenever a search phrase contains that keyword is used.
For example, if your ad targets the phrase “buy bungalow in NJ” and you select Broad Match, your ad most certainly will appear for searches related to “buy bungalow furniture in NJ”, “best NJ bungalow projects, or “buy apartment in NJ”.
Broad Match keywords will yield maximum exposure but you can’t count on the traffic — because it’d be low quality. This shouldn’t be the best match type for real estate professionals that want to get leads and clients. It’s like throwing money away.
Ideally, the best keyword match types that can help you make more money from your ads are the Phrase Match and Exact Match.
With the Phrase and Exact Match types, your keyword will only appear when the exact words or ‘intent’ phrases are searched.
For example, if your target keyword is ‘rent a condo in Chicago,” then your ad will not show up for “buy condo in Chicago” because they’re not the same and the searcher intent is different.
5. Tracking Your Conversions Early On
After a few days of running your real estate ads via the Google ads platform, it’s time to start tracking. Don’t wait until you have started making money before you set up the conversion tracking code.
Data is important. You want to know what percentage of users click your ad and what days generated the most clicks. Is your ad converting clicks to buyers?
Some real estate advertisers might get all excited when they see a high CTR on their ads. But when they set up and analyze their conversion tracking — they realize that ‘clicks’ don’t mean sales.
On the flip side, through tracking, you can also see an ad that has generated fewer clicks but higher conversions. That’s exactly what you want to see.
That’s why it’s very important to set up conversion tracking once you start running ads on Google. You can learn more from this conversion tracking guide.
6. Create An Ad Group for Each Type of House or Theme
To get the best results, it makes sense to create separate ad groups for different types of homes such as split-level, condo, tiny home, cabin, etc.
Perhaps you’re into themes such as luxury living and minimalist living, such themes also require a separate ad group. Here’s a well-illustrated visual from WordStream to guide you:
As an example, if you’re a commercial real estate professional in Los Angeles, California, your main target keyword is “commercial real estate agent”. This should trigger your ad to show up once searched.
You might even be targeting a specific type of businesses that need commercial property, maybe a restaurant, or even a manufacturing business that sells different types of empty capsules.
But what happens when a potential buyer enters “commercial real estate agent Santa Monica California”?
In this case, they’re probably searching for a house to buy in Santa Monica specifically.
If you didn’t create an ad group, it means you’ll not have property listings to cater to this potential buyer.
The potential ad that shows up was triggered by the search query — which may lead the prospect to suburban homes.
That’s why it’s important to create multiple ad groups — so that you can cater to different types of housing, giving room for specific keywords and ads to show up when the right buyers come looking for your listings.
7. Create Multiple Ad Copies That Are Keyword Based
The essence of running real estate ads is to target keywords that homebuyers are searching for in a specific location. Certainly, you’re not targeting the entire country or state, but specific locations (e.g., Dover).
Hence, it’s important to optimize multiple ad copies that are based around those specific keywords you want your property listings to show up for. These ad copies should also be relevant to your ad group.
Here are some of the easy ways to create multiple ads that get results:
- Highlight the benefits, and not just the features: How is the community where your property is located like? Is it conducive, commercial, or trendy? You could highlight its property in your ad to make it stand out from the rest (competitors).
- Use numbers in the copy: Using numbers instead of text means your ad can quickly draw people’s attention. Make sure you use numbers in your ad headline and expertise as well as how many properties have you sold so far.
- Create an eye-catching headline that matches the search query. Remember that users are always excited and drawn to click on an ad that clearly ‘speaks’ to them in person, addresses their situation, and promises to help them out.
8. Create Ad Extensions
There are 3 types of Ad extensions you can utilize to make your ads pop and get more clicks. Let’s talk about them:
1. Call extension: Smart real estate advertisers are using call extensions to boost click-through rates (CTR) and conversions. There’s a high rate of mobile phone usage today, which necessitates the use of call-specific extensions.
With a Call extension set up, your phone number will be displayed right on your ad, giving potential buyers the chance to directly call your office or mobile phone — without having to visit your website first, and then your contact page.
If you target mobile users, then you can integrate this extension with a predictive dialer to make the calls even more automated and result-driven.
According to a report by Google, 70% of searchers on mobile will call a business using a link from the search. So you’ll most likely increase your conversions if you use this extension. Don’t you think so?
Make sure your call extension is well set up with your business hours. You don’t want your prospects to call outside your office hours. A voicemail sucks, so minimize its use as much as possible.
2. Message extension: With this Ad Extension, your audience can click to text your real estate business directly from the search result page. Text messaging is still the ultimate way to reach a lot of local businesses today.
You can even create a pre-written or placeholder message to encourage conversion between you and the potential prospect.
3. Location extension: If you want users to know where your office is located, you can set up the location extension to guide them.
They just need to follow a few more simple steps such as finger tapping on their mobile phones or clicking a mouse on their desktop computer to find directions to your office. You can also simplify the process by using a map generator to show the directions.
Here’s a great Google ads campaign example from PDXPrime Realtors that use the location extension:
According to ComScore, 78% of location-based mobile searches lead to an offline purchase. No real estate company or professional would want to miss out on these leads by neglecting this extension!
9. Ad Spend and Conversions
As a real estate company or realtor, you must not run ads on Google blindly. Here’s what the average costs of Google ads as documented by AdEspresso:
Make sure you’re aware of how much you’re spending and what results you’re getting. Otherwise, you’ll soon run out of money and go back to square one (12).
Since selling real estate involves a lengthy sales cycle, you need to keep base with your spending. You also need to consistently acquire new leads that you can nurture and convert to buyers.
You can host webinars, give away eBooks, or create blog posts that engage with your leads and encourage them to consider buying from you.
While Google Ads is a great way to get consistent leads, you also want to prevent or minimize irrelevant clicks and attract only qualified leads.
This is such an important consideration, because if you’re on vacation and just need to rest and enjoy sleep in order to stay refreshed, you don’t want to come back to a failed ad.
So you should spend an adequate amount of time on your ads’ analytics. Also, invest in improving your knowledge of Google Ads. It’s a data-driven advertising platform — that combines science and art.
You’ll definitely lose more money than you make in the long run if you’re naïve. Pay attention to details and always ask “why” instead of “what” when running Google ad campaigns for your property listing.
10. Create High-Converting Landing Page For Your Campaigns
No two properties or apartments are exactly the same. Thus, it doesn’t make sense to use the same or one landing page to power them.
The rule of thumb is to create a separate and relevant landing page for each campaign.
You can create one from scratch by getting a web hosting from Bluehost or simply use builders like Instapage, Unbounce, or Clickfunnels to design from a professional template.
When you’re ready to sell a condo, don’t use the same landing page for bungalow buyers to ‘attempt’ to convert new buyers.
It’s a waste of time and ad spend. Because it’ll not work.
The purpose of a high-converting landing page is to provide value to your users without confusing them.
If you’re selling a tiny home, for example, then focus on that language and everything that concerns tiny homes. Don’t emphasize family apartments or how awesome your condo is close to a restaurant that provides the perfect meal plan, etc.
The offer on your landing page, headline, and theme (including color) must be relevant to the ad copy if you want the clicks to result in conversions. This is known as a “message match.”
11. Use Brand Name In The Ads’ Headlines
Buying a home is a huge financial investment for most people. While it’s important to protect your online privacy, you don’t have to hide your brand.
Here’s an example:
Bring it to the spotlight with your ad headline!
Beyond bidding on your target keywords, it’s important to also include your real estate agency’s brand name in the headline. This is especially important if you’re a well-known brand in the industry.
You can implement this strategy by writing at least three different ads for each ad group in your Google Ads campaign. Then add your brand name in one of the ads.
Although a lot of people skip ads that appear at the top of search results, which means you’ll not get clicks to your real estate website.
But if you include your brand name in the ad copy headline, it means you’re advertising it as well. So with or without a click, your brand will get some exposure — so that potential buyers can even search for the brand name when they’re ready to buy a home.
12. Ranking Number #1 May Not Be The Best Position for ROI
Your bid amount is a key factor that determines where your ad is shown (the position) in search results. So if you have 5 advertisers bidding for “houses for sale in Chicago” and your bid is the highest, your ad will appear at the top.
But don’t be tempted to retain that #1 position by increasing your bid amounts. You don’t have to covet that #1 position if you can get better or similar results with positions #2 and #3.
If you keep pushing for the first position, you’ll blindly increase your advertising cost substantially. In worst case scenarios, you may start getting low converting clicks.
The rule of thumb is to continually change your ad’s position by carefully adjusting your bid amount. Then you can make better decisions based on the ad positions to produce a higher conversion rate.
13. Pay Attention To Google’s New Policy For Housing-related Ads
This is both a strategy and a caution.
The real estate industry is regulated. When you’re spending money on ads, it’s important to know what Google wants and the best practices to adopt on your housing-related ads.
Your ads must be compliant and adhere to the latest Google Ads guidelines.
One of these guidelines is probably the fact that it prohibits real estate professionals, lenders, and investors in the U.S. and Canada from using certain targeting options such as demographics and zip code.
If you didn’t know that before, now you do. You can get the full policy guidelines directly from Google here.
There’s no better time to use Google ads to get leads and buyers for your real estate listings.
Real estate is a competitive industry. So you need a consistent flow of quality leads that you can convert to buyers.
No need to spend months and years trying to get free traffic from social media and organic search results. Use Google Ads to level up and grow your real estate business.
I’d love to hear from you. Which of these Google Ads strategies have you implemented in your real estate ad campaign?
Google Ads for Real Estate in Mumbai-India | PPC Google AdWords campaign Guide
Today we are going to talk about how to set up Google ads for real estate. I will go through step-by-step the process I use to generate nearly 100 leads per month for my real estate business.
Google ads have been one of my main sources of closings ever since I began running them in 2016. I’ve generated nearly 10,000 leads over that time and earned over $1,000,000 in commissions from Google leads.
The platform has gotten easier to use over time. Today, once you learn how to set up your first campaign Google ads for real estate are fairly easy to manage over time and improve your conversions.
What is PPC Advertising?
PPC stands for “pay-per-click,” and it’s a type of digital marketing ad campaign. A PPC campaign is best suited for a real estate agent looking for high-quality internet leads. These ads are paid, meaning that it is not an organic way of finding leads. A PPC ad works best when it comes to advertising in search engines.
When a user enters a search term on any search engine, the search engine will have a list of sponsored links at the top.
When that user clicks a sponsored link, the advertiser pays a small fee to the search engine.
This is beneficial to the advertiser, in this case a real estate agent, because they only pay whenever a lead clicks on the ad. This is a cost effective way, especially for brand new agents, to get more leads from their real estate ads. You only pay for the most relevant web traffic, rather than paying for all of it.
And if you make a sale or gain a client from the user clicking on your ad, then the fee to the platform was worth it in exchange for the business.
PPC ads can be used for any type of real estate business, whether it’s commercial real estate, a real estate agency, or real estate investor.
How Does Google Ads Work?
Google Ads is perhaps the most popular way for a real estate professional to start PPC advertising.
This is because as the most widely-used search engine, Google has a huge impact on the real estate industry. It’s a popular tool for buyers and sellers to look at listings, real estate agents in their area, will get you the best results for your ad campaign.
Google advertising with PPC works as a bidding system. Each user sets up a bid on a certain keyword.
Then, whenever a user searches for that term, the Google algorithm essentially decides which keywords to show that user. That decision is reached by various factors, including how well your landing page is setup and optimized for a clear user experience, how relevant the keyword is in your ad, the quality of the ad copy itself, and Google’s quality score for your ads.
This quality score is based on your click through rate, conversion rate, landing page design, and relevance to the keyword that was searched for.
But most importantly, keyword research will be essential to creating the perfect ad campaign. The keyword research process should also be ongoing, because the terms that your target audience is searching for changes over time.
Use a keyword research tool to create a list of possible keywords that your ad can rank for. Then, go back and update this list at least on a monthly basis to make sure you have the best chance of reaching your audience.
Set Up a New Campaign
Use your existing Google account or sign up for a new account. Be sure to utilize Google Adwords and not Adwords Express.
I turn off the search and display network for my ads. I only want my Google ad to show up in the main feed when users search the exact terms I want them to. This gives me greater control of which audience I’m targeting and who responds to my ad.
Be sure to optimize your campaign for lead generation. This tells Google that the goal of the ad is to convert traffic into leads. This will help Google serve your ads to those potential buyers most likely to fill out a form on your website.
Add your website in so Google can track if the goal of leads is reached. If you have a specific goal success page, use that instead of your root domain.
Campaigns by Zip Code
I like to do my campaigns by zip code. If you live in a small market and don’t have many searches for a particular zip code you can use the entire city or county name. Whichever is most relevant.
Setting Your budget
Use what is most comfortable for you. I typically see Google leads cost agents between $10-70 per lead. Usually the smaller the market the less expensive the leads cost. This will be sort of a trial and error thing. It also depends how well your landing page converts. If the site isn’t compelling enough, the cost per lead will be higher.
I run the following extensions. Google will only use one extension at a time. Google automatically determines which extension to run most often after experimenting with which ones improve the conversion of the ad.
The best extension to use in my opinion. This is a must-use. Breakdown the zip code or market you’re using into smaller sub-markets. I typically receive more traffic and results from these Sitelink extensions than the actual ad itself.
Similar to a Sitelink extension in that it shows up below your actual advertisement, however, they are not clickable. These just give the user more information about your services or what the ad promotes. These help increase the results of your main advertisement.
This Google ad extension allows users to one-click call you. This is most likely the least effective extension for a real estate agent. However, when used it can be a quick and easy way to get high quality leads calling you.
Setup Ad Group
Ad groups are groups of ads that you want categorized together. I typically setup an ad group for each zip code. Within that ad group you can create one or more ads, with different headlines and descriptions so you can split test which is most effective.
My keywords typically take the form of “homes for sale +78247” (no quotes). The plus sign ensures that the zip code is used exactly as written. However, homes for sale can be reworded if Google feels that the user’s keyword is related.
I also like to go with a specific zip code because it means users searching for this word are more likely to be high-quality leads genuinely looking to hire my services.
Creating the Ad
To create the most effective ad you will need to determine what your headline and description will be to get users to click your ad and where you’ll want to send them once they’ve clicked on it.
This should send users to a landing page. This landing page should be an IDX website of yours that has a built-in lead capture form on it. This lead capture form should pop-up automatically after a fixed amount of time or properties the user has looked at. There are many services that offer this type of website – kvCORE, Firepoint, BoomTown, Commissions INC. – to name a few.
Don’t just send clients to your root domain. Make sure they land on the page that gives them the most relevant results based on what they are searching for. This will help keep your bounce rate low, which means that the user will spend more time on your page before clicking away.
Be sure to use the keyword that you are targeting in your headline and make it clear to your target audience what they will get when they click on your ad. This way, you ensure that you are only getting leads who are genuinely interested in what you’re offering.
Customize the display path so that it incorporates your keywords.
Give additional information about what the user will receive when they click on that link. The more clear you can be, the better.
Click-Through Rate (CTR)
Click-through rate is a commonly used metric in advertising campaigns to measure their effectiveness. It measures the ratio between the number of users who click a link on a page, versus those that just view the page.
Google Adwords will tell you exactly what your CTR is. Anything above 10% is doing great. 5% is average. If below 5% you may want to reconsider your headline and description.
Adjusting your ad copy based on the results from your campaign is important for boosting your quality score with Google Ads, and thus your ability to rank higher on the first page of the search engine results pages.
Traffic to Lead Ratio
Determine how much traffic it takes to generate one lead. In my example, I had 270 clicks and 12 leads generated. This equals 4.4% which is a decent conversion ratio from traffic to lead. If you are getting less than that you may want to consider changing up your landing page and lead capture form. If you are getting better than that, then kudos to you!
Lead to Client Ratio
Be sure you track your conversion ratio from lead all the way to closed deal. This is the most important key metric. If you don’t track this long-term you can not measure your return on investment. It takes around six months before you’ll know any meaningful data on this.
Take the time to create a structured real estate sales funnel that pushes your leads to conversion from the moment they land on your site.
Should You Use Google Ads For Real Estate?
So, are real estate Google ads right for your business? Many new agents try out PPC advertising on Google, only to become discouraged by the results.
It’s important to remember that a Google ad campaign is a long-term strategy. Create a business plan, and then stick with it for at least a year before you think about giving up. You can always tweak your plan and make changes as you go in order to create a more optimized strategy.
And when you’re just starting out, it’s more effective to bid on more specific, smaller real estate keywords with less search volume.
This will help you reach a higher ad position in the search engine results and get more leads to your real estate website.
For example, if you make your keyword “[Your City] real estate,” you’ll have a much harder time getting leads than if you choose something more niche, like your city plus your broker’s name, team name, or even your own name.
Anything you can do to narrow it down will give your adwords campaign better results.
However, when you’re just starting out as a real estate agent it’s best to focus your real estate marketing on your sphere of influence and referrals. While the internet can be a great place to find leads, it shouldn’t be your main focus or a substitution for forming relationships out in your community.
Best Practices for Internet Leads
The process for dealing with internet leads is a bit different than leads from other sources. This is because a lead coming from the internet will require a bit more qualification to make sure they’re serious about buying or selling.
First, be sure to call every lead within at least five minutes of registration. If the lead comes in before or after work hours , be sure to call them first thing when you start working the next day.
Your voice needs to be the first one they hear, otherwise they will move on quickly to the next available agent.
The faster you reach them, the more likely you are to get them to commit to an appointment and become a client.
Second, be sure to touch every lead five times in the first day. A touch includes text messages, emails, and phone calls. While this may seem like a lot, it’s crucial to put in that amount of effort so that you stay top of mind.
While getting a new lead is an important part of your day, for them, you’re just a fraction of their day. Your lead probably won’t remember you unless you put in the effort to stay top of mind.
Getting a lead on the phone is a major step to showing that their serious about working with you. Once you get them on the phone, your chances of them making an appointment with you increases by a lot.
Want to learn exactly what to say to a real estate lead from the internet? Check out my post on scripts for internet leads.
Google Ads for Real Estate Conclusion
The biggest thing to note about lead generation online is that is takes a lot of time and experimentation. I always recommend just to start and get better over time. Don’t wait until you think you know everything.
Also, be sure to give enough time to each ad and funnel to truly determine the effectiveness. Too many agents shut ads off or give up before having enough data to see if it was the ad that wasn’t working or just too small of a target audience.
The ultimate goal is to get this completely dialed in so that you can start to build a scalable and consistent business. Don’t get discouraged if it takes a year or more before you see meaningful results. PPC advertising is a long-term strategy.
Don’t be fooled into thinking that Google ads for real estate are a short-term solution. You can certainly have results right away but over time is where you’ll be most effective.
Real Estate PPC Advertising in Mumbai-India: Tips for Optimizing Google Ads Campaigns in Mumbai – Thane – New Mumbai.
Real Estate PPC Advertising in Mumbai-India: Tips for Optimizing Google Ads Campaigns in Mumbai – Thane – New Mumbai.
Make the most of your real estate brokerage or company’s investments in Google Ads with these tips for higher-performing PPC.
If you haven’t noticed, organic SEO listings have taken a back seat on the first page of Google.
While Google is constantly testing the SERP layout and personalizing results based on the individual user, if your real estate business isn’t showing up, it can affect your volume of leads.
Even though we’re emphasizing Google search, this aims true for other search engines.
The real estate industry vertical must constantly evolve its SEO strategy to compete.
If you’re noticing an impact on your real estate business, it’s probably time to invest and add PPC to your strategy.
Here are some PPC strategies, tips, and ad formats specifically aimed at the real estate vertical to enhance your visibility.
This will also consider the challenges and nuances specific to real estate.
First, Let’s Talk Challenges
So, what makes paid search for real estate so different?
Real Estate Is An Extremely Local Product
For the most part, the end-user must physically live or plan to live in the location they’re searching for. Investors can certainly be an exception, but they’re still searching for a specific location.
So, for starters, a Google Ads campaign for real estate should target users in a specific location – the location of your property.
Google Ads’ location settings have changed within the last year where you can’t hyper-target to just “People in” your location. They have changed it to “People in, or regularly in.”
That’s fine. You don’t want to exclude people who want to relocate, and people who regularly visit a location (maybe they commute in for work) are also likely to want to live there.
During the pandemic, we’ve seen a massive shift of individuals and companies picking up their roots in other parts of the country.
There could be a play to target these users in different regions, but this can cause problems on a limited budget.
Homeowners Will Not Rent
This challenge is specific to investors running rental properties. If a consumer owns their home, it is highly unlikely they will want to rent.
How do you prevent current homeowners from seeing your advertising?
Renters Are Locked Into Long-Term Leases
While a renter is an ideal candidate for a home builder or seller, the reality is they are tied to six-month and, more often, 12-month leases. This makes their eligibility hit or miss on any given day.
You need to build a longer-term relationship with them, so they think of you when they’re ready.
Not Everyone Is A Candidate For Either A Home Or Apartment
On top of all of this, customers need to be able to afford (and qualify) for the products.
Credit checks disqualify many hopeful candidates for both a new apartment and their dream home.
The good news is that Google Ads is one of the few platforms that can specifically hone in on a qualified real estate shopper, provided the campaigns are set up correctly.
So, let’s start with a plan to optimize a PPC campaign for your real estate business.
Bidding On Your Brand Terms Is Super Important
It’s one of the industry’s favorite debates (or maybe it’s just the client’s favorite debate): whether to bid on brand terms.
The reality is, for real estate, the discovery process is unique and requires a critical investment in branded terms.
Real estate searchers learn about the locations and communities in a wide variety of ways:
- Physical signs.
- A co-worker or friend.
- Apartment guide.
- Listing aggregate websites.
These sources, however, do not always provide adequate information.
The result is a branded search on Google for more information.
This also means shoppers searching for your specific brand name are likely your hottest leads.
Make sure you capitalize on these lower funnel searchers!
If you elect to not bid on your owned brand keyword terms, it is likely one of the two (if not both) things will happen:
- If competitors are buying your brand name, they will likely appear above your branded organic listing.
- Real estate aggregators (both apartments and new homes) who bid broadly on brand terms by name and brand + city/state keywords, will gladly take that top spot. Once a consumer clicks through, they are now only one click away from viewing all of your local competitors.
You aren’t doing real estate SEM correctly if competitors steal your warm leads.
At the very minimum, you should invest in brand terms to protect that coveted top spot on the page.
Geotargeting For The Win
Under Location Options, I like to leverage the recommended setting Presence or interest: People in, regularly in, or who’ve shown interest in your targeted locations and Presence or interest: People in, regularly in, or who’ve shown interest in your excluded locations initially.
Screenshot from Google Ads, June 2022
Based on the campaign performance, I may adjust these.
However, these recommended settings help compensate for someone who may be looking for your brand or real estate in your target locations but not physically located in that area.
Next, for city targeting, typically, I start by choosing the largest metro area around the targeted location.
Most often, people will move within the same city or suburb.
You want to avoid missing someone who is moving or relocating from one Florida suburb to the other, for example.
Pro Tip: Use city targeting with nested bid adjustments for a bigger win!
Screenshot from Google Ads, June 2022
The idea is simple. Incrementally bid down the further out from your target location and, theoretically, as the quality of the lead decreases.
I found that Google defaults to the closest identifiable location to determine the bid adjustment.
This provides an added layer of control when using a more advanced geotargeting strategy.
Local Service Ads Are A Game-Changer
Google rolled out this campaign type nationally in 2019, with additional services added in 2020.
This campaign type is one you must test, especially if you’re bidding on terms like “real estate agents near me.”
In this example, I searched specifically for real estate agents in Cape Coral. The first half of my mobile screen was Local Service ads.
Screenshot from search for [cape coral real estate agents], Google, June 2022You’ll have to go through a setup process to get started and be eligible for Local Service Ads. You will also have to go through a background and license check in order to be Google Screened.
Negative Keywords Will Be Your Best Friend
Negative keywords are search criteria preventing your ad from showing up.
For instance, let’s say you have no interest in dealing with certain properties or home types.
You would list those as your negative keywords, and every time someone initiated a search using those terms, it would prevent your ad from showing.
Prevent Other City Keyword Matches
Not many city names are unique.
Unfortunately, not many community brand names are unique either.
The challenge is removing clicks generated by these different city searches.
A simple strategy here?
Set up a separate negative keyword list specifically for State and State abbreviations.
This will weed out many of these duplicate (and untargeted) searches.
Screenshot from Google Ads, June 2022
Important: Don’t forget to remove the state and state abbreviation of your target location before applying the list.
Removing Low-Intent Searchers
As Google has become more and more liberal with its keyword matching (even for “Exact Match”), preventing a wide variety of keyword matching has become even more challenging.
Over the years, I’ve developed a default list of negatives (which you can download here).
For each new campaign, applying this list to campaigns along with the state negatives is part of the process.
These negatives include everything from “craigslist,” “home depot,” and “tiny” (as in ‘tiny homes’) to “zillow,” “resume,” and “section 8.”
Should you elect to download the list, be sure to scrub the list to make sure you won’t be removing anything you actually want to serve.
Don’t Forget The Demographics
Detailed demographic targeting is a powerful tool – not just for Search Ads!
Over the past few years, Google has rolled out additional ways to reach your target users in the real estate space by adding categories around:
- Detailed demographics: Homeowners or renters.
- In-Market: Residential properties.
- Life events: Purchasing a home or recently purchased a home.
It’s important to note that with these audience segments, you can either target, observe, or exclude them.
Let’s also not forget the power of combination.
For example, if your goal is to target renters who are looking to purchase a home, you could create a combined audience that includes “Detailed demographics: Renters” and also must include “Life events: Purchasing a home” or “In-Market: Residential properties.” That example would look something like this:
Screenshot from Google Ads, June 2022
It’s also important to understand the nuances of these targeting options.
Some are only available in Display or YouTube campaigns, while other targeting options above can be used in Search campaigns.
Specifically for real estate, you can use the following for Search, Display, and YouTube:
- Detailed demographics: Homeowners or renters.
- In-Market: Residential Properties, Moving, and Relocation.
For Display and YouTube only, you can target by:
- Detailed demographics: Homeowners or renters.
- In-Market: Residential Properties, Moving, and Relocation.
- Life events: Purchasing a Home Soon, Moving Soon.
These targeting options are invaluable to your real estate strategy, especially if you are on a budget.
Try layering on the targeting criteria above for your Search campaigns to ensure you’re reaching the most relevant users.
ALL The Ad Extensions
Google released an Ad Rank formula update that now factors in ad extensions.
So, aside from their value for real estate, it’s a good practice to leverage a minimum of three ad extensions per ad.
A no-brainer in general for a local business, for nearby searchers, location extensions help provide the user:
- The distance to your location, and its city (mobile).
- The location’s street address (computer).
- A clickable “Call” button.
- Tappable or clickable access to a details page for the location – with information such as hours, phone number, photos, customer ratings, and directions.
Screenshot from search for [cape coral homes for sale], Google, June 2022There are many, many ways to leverage sitelinks in the ad copy. For real estate specifically, floor plan pages are an ideal application.
Not every consumer is the same. Some may be looking for a studio vs. a one-bedroom apartment or a one-story home vs. one with four bedrooms.
Getting a consumer directly to the page they are interested in is half the battle and can drive very high CTRs – which, in turn, can lead to improved quality scores.
Screenshot from search for [apartments in new york], Google, June 2022First launched in 2017, the price extension is available for both mobile and desktop devices.
If you prefer to reserve your sitelinks for the standard “Contact Us,” “About Us,” etc. this is a viable alternative and, arguably, a more visually appealing application of floor plans.
Up to eight price “cards” can be added and, once clicked, will direct users to the floor plan or model that they are most interested in on your site.
These cards also expand your ads’ real estate (especially on mobile), which helps block out your competition.
Screenshot from search for [seattle real estate listings phone number], Google, June 2022With the explosion of mobile combined with the influx of advertiser investment in the Google Ads platform, being able to speak to the potential lead directly is a gold mine.
A call extension or a call-only Google Ads campaign is the ideal implementation for this effort.
Tip: Make sure you align your call extension with your business hours. There’s nothing worse than sending a potential lead to a phone number that keeps ringing or gets picked up by voicemail.
The Bottom Line
The real estate market is unpredictable. Whether you’re a single agent team or working for a large-scale broker, every qualified lead counts.
Narrow your Google Ads real estate campaigns to exclude as much unqualified traffic as possible to generate more qualified leads. You can do this by following the tips and strategies above.
If you’re new to PPC, it may take some time to find the right mix of campaigns, audiences, and extensions that work best for you. When in doubt, test. And then test again.
SEO for Beauty Salons or Parlour in India: 24 ways to get SPA business to the top of Google
Here’s a great way of attracting salon clients every day of the year, promos or not.
Enter Google Search.
Whether they’re on their phone, looking for a nail salon closest to them, or searching from their computer for the best balayage in the city, people are using Google to fill their beauty needs.
In fact, 72% of your potential clients prefer to find information about businesses like yours via search (source), more than any other way.
However, 98% of those searchers choose a business that is on page 1 of Google, and the higher up your salon appears, the greater your odds of being found.
You’ve probably wondered exactly what it takes be the ranked first on Google for “spray tans nearby” or “Best hair salon in *city name*”. Google has a pretty intricate way to show us the best and most relevant results for any search, and it’s made up of several factors.
What influences your salon’s Google ranking?
As you’ll see in this article, getting to the top of Google is made up of many factors, and most of those can be divided into three big groups: What you do to your website, how your website is linked to others, and your social factors (not just social media!).
If getting your salon ranked first on Google is a “recipe”, there are several ingredients for success. (It’s important to note that Google never actually tells us the exact way it ranks websites, so these are based on surveyed opinions.) (source):
1) Link signals: The most important factor is where on the internet your salon’s website is linked to. The more high-quality and relevant websites that link to yours, the better.
2) On-Page signals: Almost as important is your website itself. The content you put on your website is essential for Google to understand if your business is “important and relevant”.
3) Behavioural signals: When people see your business on Google, are they likely to click, call, or visit? Google keeps track of these things and ranks you higher if you have better “behavioural signals” like this.
4) Personalization: Google also knows which websites a searcher has seen in the past, and prefers to show search results that are relevant to the person. Not everyone’s search results look the same, hence the “personalization”.
5) Citation signals: Is your website being referenced by others (Yellow pages, other directories) with your correct name, address, and phone number? Having lots of correct citations helps here.
6) My business signals: This ranking factor is all about your Google My Business listing. Are you in the right category, close-by, and using the right keywords?
7) Review signals: The reviews your salon gets on Google, Facebook, Yelp and more make a different to your ranking as well.
8) Social signals: Although the least impactful, the amount of engagement you get on Facebook, Google +, Twitter and more does make a slight difference.
Okay, so now that you can understand *theoretically* why some salons are the first result on Google, while others are hidden on the second page, the question is: what can you do about this?
Search engine optimization (SEO) is a long-term process that consists of continually “feeding” Google with the right links, content, and engagement that it’s looking for. And it should definitely be a part of your salon’s marketing strategy.
Below are 24 things you can start working on now to kick-start your SEO. Follow through on these and you’ll be amazed at where your salon lands on Google in 2018.
Changes you should make to your website
As you saw above, one of the most important factors in your Google search ranking is what you do to your website. Most of these things you can do on your own (I’ll give you instructions if you have a WordPress or Wix website), while others might require you to ask your web developer.
1) Have a website
I’m guessing that most of you reading this already have a salon website, but just in case you don’t, this is a wake up call. If you want to get found on Google, this is the most important first step you can take. You can even make a free website with WordPress or Wix!
2) Install Google Analytics and Google Search Console
Google measures and rewards you for having a website that works well. But how do you tell what people actually do on your website? How long they look around for, what pages they visit, if they’re on their computer or phone? Google Analytics will tell you all that and more.
Google Search Console takes search analytics further and tells you exactly how people are finding your website on Google: which search terms they’re using, how often they’re clicking and more. You’ll need it to understand what’s working and what you can improve on for Search Engine Optimization.
3) Make sure that your website is mobile optimized
Does your website display well from smartphones? If not, you could be doing serious damage to your Google search ranking. On one hand, more than half of Google searches are from a smartphone, and visitors will leave your site without taking action if it doesn’t display properly. And equally as threatening, Google takes mobile optimization into consideration when ranking your website (source).
Mobile optimization for your WordPress website: Most WordPress themes are automatically mobile-friendly. If yours isn’t, time to speak with your web developer about getting a new theme!
4) Have a fast website
How fast is your salon’s website? Did you know that 40% of consumers will leave immediately if it takes longer than three seconds to load? (source)
Not only will your website visitors stick around on fast website, but Google will also reward you; The speed of your website is a ranking factor.
Unfortunately lots of beauty websites are weighed down by massive images. First, try resizing your images so that they’re not larger than they need to be. Then, test your website with Google Page Speed Insights and see how else you can improve it.
5) Make a list of the most important keywords that you want to appear for on Google
Your “keyword list” is an important project to work on, and something that you’ll use in a lot of your search engine optimization. Essentially, it’s a list of words that you want people to find you through on Google. For most salons, your keywords will look something like:
“Hair dresser Toronto”, “Hair stylists in Toronto” etc “Best facial New York”, “The best facial in NYC” etc
Google’s Keyword Planner will help you understand the best keywords to target.
The most important keywords are ones for the services you’re promoting plus your geographic area. If you’ve got several areas that you serve, and have multiple services, add those to your list, too.
6) Update your website to put your keywords in strategic places
To show that your salon’s website is relevant to your city and the beauty services you’re offering, you’ll need to take the keywords from above and pepper them throughout your site. There are massive guides written about on-page search engine optimization, but for the purposes of this article, here are some of the most important places to put your keywords:
Page title: This is the title of your web pages as shown in your browser and in Google searches, like this:
You want this title to look good to searchers, but also appeal to Google’s ranking algorithm. Put your most important keywords in it, while making it attractive.
Next, within your website’s pages: Without going too “keyword crazy”, make sure that your most important keywords do appear within the text of your pages at different points.
7) Make sure that your website description looks attractive from Google
The description of your website is what people see when they search for you. Here is an example of a good salon website description:
And a not so good one:
While Google doesn’t directly take your website description into consideration when ranking you, it does track your website’s “click through rate” from searches. So if people see your site but aren’t clicking on it because your description isn’t great, you’re doing damage to your SEO.
8) Keep a blog and write regular articles for it
My guess is that you have a blog on your website, but you haven’t written anything on it for about 6 months. Did I get that right? Your blog is important for creating useful content that you can share in newsletter emails and on social media, for making your website seem fresh to your visitors, but also to show Google that you’re creating updated, relevant content.
Google wants to see that your website is “active”, and blogs are a great way of doing this. But what to write about? Well, what kind of questions do you regularly get asked by clients about hair care, beauty, or the best products? Can you write “locally relevant” blog posts highlighting your favourite beauty and health businesses?
Get creative with your posts, and make sure to put your SEO keywords in the title and text.
9) Make your salon’s name, address and phone number visible on every page of your website
Google wants to see lots of signs that your salon really is located where you say it is, and a great way of showing this is including your contact info on every page of your website. An easy way to display your Name, Address and Phone number (NAP) is to put it at the bottom of your website in the footer, like I do on the Sunnystorm website:
Getting high-quality websites to link to your salon’s website
Okay, now that you’ve optimized your website for SEO, it’s time to get lots of links to it. The internet is called the “web” because it’s a massive web of links, each website linking to another. Google determines the quality of a website by look at what other websites are linking to it.
Just think: if your business has an article written about it in the New York Times, there is a pretty good chance that you’re running a successful salon.
So the second part of SEO is to find ways of getting high quality links. While this may seem completely “out of your hands”, it’s actually not. Here are the best ways to get more links to your website and improve your Google search ranking.
10) Get links from business directories, especially local ones
Some of the best places to get “backlinks” are local directories. Think Yellow Pages, your chamber of commerce, etc.
Moz has a great list of the best citation websites for cities in the USA here. Hubspot also has a list of the top 50 places you can get your business listed online. Finally, try searching “*your city* local directory” for more ideas.
For some of these websites it’s just a matter of claiming your listing. Others, you’ll have to manually create a business profile. Finally, you may have to email the website owner to understand how to get your business listed. There are also websites that will automatically post your salon info on the most important citation sites for a fee.
11) Make sure your Name, Address and Phone number are consistent on citation websites
There is a pretty good chance that your salon’s info is already listed on many citation websites. That’s great! You just want to make sure that wherever you’re listed, your name, address and phone number are exactly correct with no spelling errors, old addresses, or anything inconsistent. Google does not like inconsistency!
You can either do a Google search for your business name and see where you’re listed, or use a service like Moz Local that will do it for you automatically.
12) See where your competitors are getting their links from
This is a great way to understand why other salons in your city may be ranking higher than you on Google while also getting some more links for your own business.
First, try a simple Google search for your competitors and take a look at the results. Do they have news articles written about them? Links from business directories you’re not in, or have a profile somewhere you don’t? Find where they’re appearing online and try to get these websites to link to you, as well.
Then, try the Moz Open Site Explorer website which will show you exactly what backlinks your salon competitors are getting.
13) Get links to your website from other local businesses websites
I bet you have local businesses in your town that you support, love, and possibly even promote at your salon. And they have websites too, right?
A great way to build more backlinks is to speak with local businesses, especially ones that have a strong web presence, and ask to do a link exchange. They could write a blog post with links to their favourite local businesses (you can do one too and return the favour), have a page on their website with local businesses they support, or even do a partnership giveaway with prizes from both your businesses (and a blog post with links, of course).
14) Get included in news articles as an “industry expert”
Online news websites are excellent sources of backlinks, as they’re usually considered an “authority”. And believe it or, news sites are always looking for experts to comment on beauty and health trends, new products, celebrity hairstyles and more.
Help A Reporter Out connects news sites looking for experts with actual experts. All you have to do is respond to their request for help, and if they like your response they’ll include you in their article (often with a link to your website).
Here is an example of a “beauty request” I’ve gotten through Help a Reporter Out:
If you’re a hair stylist specializing in wedding hair, being profiled in this magazine would be perfect. Just subscribe to HARO’s email updates and keep an eye out for inquiries in your field.
15) Connect with local bloggers in your city
Whether you’re city is big or small, I bet there is an active community of bloggers writing about their favourite sushi places, hangout spots, beauty destinations and more.
Take a day and make a list of your local bloggers, then send them an email asking to review your business or propose to write a guest blog for them. For guest blog posts, think about topics like “The best beauty destinations in *city name*” Or “Why spray tanning is making it big in *city name*”. Anything relevant to your town, but also on topic with your business. Just make sure you’re getting a link back to your website!
16) Enter your local awards
If you haven’t done it yet, submitting your salon to your local business awards a great idea. Not only will you get extra attention if you win, but the award website will link to you regardless of whether you win or not.
Optimize your social profiles and have a solid social strategy
We saw at the beginning of this blog post that social signals do make a difference in your salon’s Google ranking. But this doesn’t mean you need to have thousands of Instagram followers or hundreds of shares on Facebook. Social in this case goes beyond just Facebook and Instagram.
17) Create a Yelp profile and optimize it
Yelp is one of the most trusted citation and review websites for Google. If you don’t have a profile on there yet, make one. If you’re already on Yelp, claim your profile. And don’t forget to optimize your Yelp profile by keeping it updated and complete. See my article about optimizing your Yelp profile here.
18) Create a Google for Business profile or claim your listing
As you saw above, a huge 7% of your Google ranking is determined by your Google My Business profile, so you absolutely need to make sure that you have one. In case you aren’t sure what that is, here is an example of a really good and complete GMB profile:
You can create or claim your salon’s Google My Business profile here.
19) Optimize your Google my Business profile
Once you’ve created your salon’s GMB profile, make sure that it’s complete and optimized. You’ll want to make sure you’re in the right category and your keywords are placed in your description.
Put in your businesses hours, what type of payment you accept, and all other profile sections. Then, make sure to upload several high-quality pictures of your location and some of your work. You may want to update these photos every few months to keep your profile fresh.
20) Get more client reviews on Google, Facebook and Yelp
A huge 7% of your Google ranking is determined by your reviews on Google, Facebook, Yelp and others, which completely makes sense. Why would Google want to show a salon with terrible customer service and bad reviews above another salon that clients love?
Getting lots of positive reviews should be a marketing priority for your business, for both SEO and for general marketing purposes. I’ve written an article about getting more positive reviews for your salon here.
21) Respond to your reviews
Although not a direct ranking factor, responding to your reviews, both good and bad, will help people trust your business, make them more likely to visit you, and more likely to leave a review of their own. More reviews and especially more positive reviews IS a ranking factor, so this is a smart thing to do. You should be responding to your reviews on Yelp, Facebook, and Google.
See Google’s advice for responding to reviews here.
22) Create a LinkedIn company page
As a salon owner, your social media focus has probably been on Instagram and Facebook, and rightly so. But there is another social network out there that Google considers to be an authority: LinkedIn. It only takes a few minutes to set up a LinkedIn profile for your salon, link it to your salon website, and put in your employees and details. One more place for people to find you on the internet, and one more link that Google sees pointing to your website.
23) Create a “Bing for Business” profile
Believe it or not, there is still a percentage of people who use Bing instead of Google (estimated at around 10%). While Bing might seem completely irrelevant (and I don’t recommend focussing on it), it’s worth creating a “Bing Places” profile as one more place that people can find you online.
24) Have a solid social media strategy
The relationship between your social media and Google ranking isn’t direct: having tons of followers and engagement doesn’t necessarily mean that you’ll get a better ranking. But social media does indirectly influence your salon’s SEO in the following ways (source):
1) The more social shares you have, the more people will discover your content, and as a result more websites will link to your website.
2) More traffic to your website from social media may tell Google that your website is high quality (traffic is considered by some to be a ranking factor) which might boost your ranking.
3) When you have good branding on social media, people become familiar with you business. This means that if they see you on a Google search, they’re more likely to click. Google does take clickthrough rate as a ranking factor.
So, to summarize, having a strong social media strategy indirectly helps your salon’s rankings on Google, too!
Search engine optimization for your salon can seem like a long, daunting task, but it is one that pays off long-term possibly more than any other marketing activity you can do. Hundreds of local searchers or looking for the best hair salon, spray tan, nail studio in their city. Will they find you?
SEO for Fashion E-commerce in India: 10 Tips to Drive More Traffic
Do you want a miracle that will help you to drive more people to buy from your business?
You must be thinking, that does a miracle of this kind exist? Well, the answer to your question is yes!
SEO for fashion e-commerce is the best miracle that you are looking for. When you own an e-commerce store, the first and foremost thing you want to know is how to reach your target audience. And how this SEO helps you to do so.
It helps you to reach your target audience, ranks you on the top in organic search. However, you also know that people, first, go on Google and search for things and then proceed further to buy them.
Statistics show that now customers have started relying more on online purchases, and by the year 2040, the percentage will reach 95%. But, four years earlier, the sales for e-commerce were around $2.4 trillion, which will increase to $4.5 trillion by the end of this year.
E-commerce SEO best practices are said to be the perfect answer to all your worries. Through this search engine optimization (SEO) you can develop your fashion e-commerce business online.
Now, when you have all the reasons to believe in the online growth of your e-commerce site, let’s see how you can do it.
SEO Tips for Fashion E-Commerce to Drive More Traffic
1. Create a User-Friendly and Structured Website
This is the most crucial component when it comes to applying SEO for fashion e-commerce on the website. Make your website user-friendly, so that the customers face no issues while buying anything. When your website is user-friendly and well-structured then it will keep the buyers engaged and it will be easy for them to buy things they want. Below are some points to remember-
a. Speed Optimized Site
Users don’t prefer slow-loading sites. The website should be speed optimized and have the capability to load web pages quickly. You can check and optimize the speed of the site by using different tools like Page Speed Insights.
b. Fashionable/Stylish Look and Feel
Design your website with vibrant colors and attractive fonts. A dull website doesn’t have the power to grab a customer’s attention, cannot engage its users for a long time and, consequently, their customers lose their interest in buying from the website.
c. Proper Page Experience is a Must
Make your page viewing experience easy to browse. This will increase the chances to attract a customer, he/she may buy from your website. There are several metrics where Google can judge your website’s page speed. Those metrics are called core web vitals, as you can see in the below example. This data is from the page speed insight tool, which shows FCP, LCP, FID, and CLS including lab data of your website.
d. Add Appropriate Call-to-Action
Call-to-Action buttons should be highlighted on your webpage so that users don’t have to search for them and can take quick actions.
e. Choose the Proper Website Color Theme
Our mind remembers more things visually, when we choose a proper website color theme, the users tend to remember and can come back for buying more products.
2. Optimize Product Pages With Relevant Keywords to Drive More Traffic
To drive more traffic through SEO for fashion e-commerce, you need to invest your time in finding the right keywords. In simple language, keywords are power bases that determine where your website is placed in an organic search. Whereas, less appropriate keywords distract a lot of your audience.
Practice keyword research, prefer using long-tail keywords (keywords with more than 4 words) as they have less competition and show what exactly the buyer wants. Lastly and most importantly, search for keywords that are trending. Fashion is a sector that is not stable and trends keep changing. Put trendy keywords in your content to ensure driving the right audience to your website.
3. Keep Your Products into Categories
Now we know the importance and implementation of keywords, the next tip is to avoid misapprehending these keywords. When the same keywords are used for different pages of your website, the websites tend to compete with themselves instead of others during ranking. Now, to avoid this, you can simply divide your products into various categories.
For example: In the image given below, all the categories will fall into the keyword ‘dresses for girls’, which will compete among themselves during Google ranking. Once divided into the categories, the keyword misapprehend is avoided, and the ranking of the website will improve.
4. Seamless Navigation of the Site
Another important component of SEO for e-commerce is a smooth and seamless website navigation process. When users come to your site, they wish to find their desired products by easy navigating through the website. And when the navigation is poor, they tend to drop the idea of buying from your site.
In this example from Faballey, you can see how their navigation is designed systematically. Buyers can go for any category they want to buy from conveniently. Even the discounts and products on sale are placed clearly. This also enhances the user experience and hence increases the chances of their buying from the site.
5. Starting a Fashion Blog to Drive Great Results
A great step to incorporate SEO for fashion e-commerce on your website is through blogging. People usually search for fashion tips and trends on Google. Through regular blogging, you can attract the audience to your website and keep them engaged through the information. In this way, you are taking them to your website and in a way marketing your products with the information and increasing the chances of making their purchase.
6. Use Analytics or Heat Map Tools to Analyze Customer’s Online Behavior
When you implement an e-commerce SEO strategy, you also need to see if they are working for your website or not. Yes, increased sales are one way to measure it, but all the factors do not come under it. And, however, high your sales are, there is always room for improvement.
How to track the user activity on your website? Well, there are analytics and heat tools available to give all the data in detail to see places that you can improve.
For example, Analytics for CTA links can be tracked through UTM trackers to the links. Other than this, heat map tools, like HotJar generate heat maps to show the no. of clicks on different sections of your webpage. When you have this information you can use it to improve the website accordingly.
7. Do Not Keep Any Web Page Isolated
When you create a website, it does not eventually come as a search result. This might be because something is missing and search engine spiders are not able to take them to a visible stage of the search. Hence, if you have isolated web pages on your website, they might be restricting spiders to move further and make the page visible as a search result.
The web pages should be linked together to get the spiders to move freely and make the website visible in the search engine. Make sure you double-check all the things and conduct an E-commerce SEO audit of your site.
8. Keep Making Backlinks from High-Authority Fashion Websites
The ranking of your website also depends on the strength of the inbound links. The inbound links through relevant web pages affect your ranking and take it upwards in the search result. For this, you would need backlinks from your industry-related website. Getting ranking through these backlinks is a bit trickier but surely gives results.
You can approach fashion bloggers and be a guest author, organize events, interview personalities from the fashion industry. This will give you a backlink and through which more links can follow.
9. High-Quality Visuals to Increase More Interaction
Fashion e-commerce depends on the visual representation of its product. When you put in high-quality visuals which can also be dynamic, users take your product to be more believable and can make a purchase. The visuals should be detailed and of high dimension to give a good visual experience to the user. SEO for fashion brands crucially depends on this factor to drive more traffic.
For example: In this link, you can see the quality of the visuals product. Even the material of cloth can be predicted just through the pictures. Also, they are from different angles and views to give a detailed picture to the user.
10. Ensure That Your Site is Mobile-Friendly
When everything today can be done on mobile phones easily, even online purchases are being preferred through mobile phones. A Ready Cloud report stated 67% of users prefer a mobile website to make online purchases. Hence, e-commerce SEO best practices make your website more mobile-friendly. This optimization also ranks your website through Google mobile-first indexing. There is a tool called mobile-friendly test by Google, check out this tool to know more about your site’s mobile performance.
In today’s digital era, online purchases are a lot preferred. Hence, owning fashion e-commerce with good products cannot bring sales unless you can reach your target audience. SEO for clothing brands can help in reaching your target audience and upgrade your ranking in search engines. The tips above will help you to optimize your websites and increase your sales. If you are looking for the best SEO E-commerce agencies, then contact Olbuz. We are a team of complete digital marketing that provides the best quality digital marketing services for all your SEO needs.
SEO Tips for Fashion eCommerce Websites in India | Fashion Brands SEO
The fashion industry is one of the most competitive industries in the world. The competition between fashion brands and retailers has never been so fierce, with many companies fighting to get their products seen by potential customers online. This means that it’s essential for your eCommerce website to be optimized for search engines such as Google or Bing. In this article, you will find helpful information on how to twitch your eCommerce SEO strategy to put your eCommerce business above your competition. Follow along to learn more about SEO for fashion eCommerce websites.
Why Is SEO Crucial for Fashion eCommerce Websites?
Search engine optimization is the process of improving your website’s visibility in search engines. It involves a lot more than just adding keywords to your website, and it can be pretty complex if you don’t know how to do it. But with some basic knowledge about how Google works, as well as an understanding of how people use search engines, you’ll soon see results from this simple but effective technique.
SEO is crucial for fashion eCommerce sites because it will change the way you sell online. Implementing a rock-solid search engine optimization strategy can increase your conversion rate, boost search rankings, and increase organic visibility. The fashion sector should focus on this aspect as 44% of people start their online shopping journey with a Google search query. Furthermore, eCommerce online stores should be optimized for organic search as 23.6% of eCommerce orders are directly tied to organic traffic.
A compelling digital marketing strategy is highly effective in positioning fashion eCommerce stores. We highly recommend business owners focus on SEO and online marketing activities to reach their target audiences. In the fashion sector, numerous brands offer the same type of products and have the same target audience. Because of this aspect, it is hard to stand out from the crowd. Here is where search engine optimization and online marketing techniques come into play. In the following chapters, we will discuss these elements and actions to help you overcome your competition.
What Are the Elements of Positioning Your Fashion Ecommerce Website and Increase Search Rankings?
The right positioning of your online fashion store is essential not only for search engines but for increasing your online sales.
- In today’s market, customers want to resonate with the brand’s ethics and principles. This is why you should have a clear and attractive value proposition where you underline the main characteristics of your brand and what you stand for.
- We strongly recommend creating a fashion blog for your online store to increase traffic. More than that, the blog content can support your product pages, and you can create articles based on search intent. High-quality content will improve your SEO rankings and enhance your website’s authority. Read more about the importance of eCommerce blog strategy in today’s market.
- Be active on social networks. Engaging with your customers on social platforms improves user experience, better position your brand, and increase customer’s trust in your company. Also, it would help if you considered paid social media advertising campaigns to reach wider audiences.
- Excellent and well-instructed customer service in your virtual store is a nice thing to have. You can implement a chatbot to facilitate communication with your customers.
- Other elements that contribute to increasing trust and create customer loyalty are loyalty programs, email marketing, newsletters, post-sale tracking and reviews. Keep in mind that the sale process is not over after a user places an order and receives the goods. It is important to engage with your buyers after receiving their packages, ask them for feedback, and leave product reviews.
7 SEO Tips for Fashion eCommerce Websites
If you want to create a fashion brand that stands out from the crowd, has an impact on your target customers and will increase your sales, we have 7 SEO tips for you that will help you reach your goals.
1. Make sure your website is user-friendly
A user-friendly eCommerce website is a must to keep visitors engaged and boost sales. When users spend more time on your website, Google receives positive signals and recognizes your site as relevant and helpful to visitors. The outcome of these signals is a better rank on the search results page that will drive more traffic to your pages. If you want people to stay on your site and browse through your fashion products, you should consider optimizing several SEO components such as:
- Page speed – is a significant ranking factor. Having a fast loading website will boost user engagement. A fast loading website will give the customer the advantage of browsing through thousands of products without any hiccups. We recommend using Google’s PageSpeed Insights tool to check the current state of your website and get their suggestions on how to improve it.
- Easy to shop product pages – when your product pages are easy to shop and navigate, your target customers will spend more time on your website and are more likely to buy from you. As user experience is another major ranking factor, the happier your customers, the more chances you have for a higher position in the search results. We strongly recommend you add filters such as price range, colour, size, etc. This way, you will give your audience the chance to find exactly what they are looking for faster and easier.
- Make sure your call to action (CTA) buttons are clear and visible – they are a vital part of the user experience. When a customer wants to add a product to their cart, add it to their wishlist or even learn more about your fashion brand, it is crucial to find the CTA that matches their intentions and guides them to their next steps.
- Pay attention to your website’s fonts – we strongly advise you to make sure that your audience can easily read every piece of content you have on your website. If they cannot read the product description or specifications, they will not buy from you. A clear font is essential to a seamless user experience because it facilitates understanding your website’s information and will lead your customers closer to conversion.
- Optimize your shopping cart and checkout process – keep in mind that almost 20% of users will abandon their cart if the checkout process is too complicated. We recommend implementing one-page checkout and don’t ask for unnecessary information, as you will risk losing leads and increase your cart abandonment rates. Monitor your online clothing store checkout experience to make sure that you are offering a seamless process that encourages users to convert. You can use Google Analytics to do that.
2. Drive organic traffic by optimizing relevant keywords
The next step we recommend focusing on for your online clothing store is choosing relevant keywords and optimizing them. Keywords play a central role in deciding what product pages appear in the SERP (search engine results page). If you do not use the right keywords on your pages, you will lose valuable organic traffic for your online business. We advise you to conduct keyword research using online tools such as Ubbersuggest or Keywordsheeter. Take a look at the People Also Ask box and Related searches on Google’s SERP. By doing so, you will get more keyword ideas of what target keywords people are using when typing their queries. We also recommend focusing on long-tail keywords as they are more specific and define users’ commercial intent. When you find the relevant keywords, including a short-tail keyword, make sure you integrate them into your meta title and meta description. This information is the first thing your online audience sees when they discover your fashion eCommerce website. On-page SEO is crucial for a high keyword ranking.
3. Help visitors find your products with easy-to-use navigation
A meaningful component of your fashion eCommerce website is your website architecture and navigation. When your audience comes to your website, they should easily find your product categories and products. When the website navigation is complex, and your website architecture is disorganized, you risk losing customers. We strongly recommend you build an easy-to-use and straightforward navigation. Pairing your products into categories by gender, including promotions and new arrivals, will show users that you put effort into making their experience better. Your eCommerce category content should also be organized. This setup makes it easier for your visitors to find your products. We advise you to make your navigation visible and place it in a commonplace (towards the top of your page).
4. Set up a fashion blog
When we talk about a fashion eCommerce website, one of the most important assets is a blog. Creating a strategy for an eCommerce blog will help you drive relevant and valuable traffic to your page and boost your SEO ranking. Users are continuously in search of information about the latest fashion trends and fashion tips. By presenting this information to your target customers, you will keep them on your website longer, decrease your bounce rate and influence them to browse on your website. To put the base of a blog, you have to research topics and ideas you want to write about and are of interest to your target audience. We strongly encourage you to take advantage of content marketing and post regularly. Keep your blog content fresh, use internal links, promote your products, etc.
5. Keep your customers engaged by using high-quality visuals
A fashion eCommerce website must include eye-candy visuals to showcase the products. Images and videos are fundamental to online clothing stores because they keep customers engaged and put your products in an attractive light, encouraging direct sales. We do not encourage the use of stock photos! The photos you use should present the reality. Keep in mind that image file size can slow down your website. We recommend image optimization to keep your website at a fast loading speed. Use image compression tools such as TinyPNG that reduces the image file sizes while maintaining their quality.
6. Ensure that your website is mobile-friendly
Having a mobile-friendly website is a necessity nowadays. 76% of internet users shop on smartphones. More than that, Google has a mobile-first indexing policy, which makes having a mobile website a key factor for a high ranking in the SERP. We recommend using the Google Mobile-Friendly Test tool to check how your website looks on mobile devices. As a business owner, you have to make sure that your online store works properly on every device to avoid missing clients. If your website is not mobile-friendly yet, you can optimize it by implementing responsive design, dynamic serving or dedicated mobile sites.
7. Keep your website up to date
We have noticed that many business owners think that website maintenance is not necessary after their online business is live. We are afraid that’s not right, and maintenance is absolutely crucial to keep security data breaches away. An eCommerce website deals with sensitive client information, including credit card details. You should be aware of the most common website vulnerabilities and make sure you cover the security activities to avoid them. What we recommend is to schedule your eCommerce updates and maintenance work. Your product catalogue should vary, and you can also create new blog posts for your new collections with high-quality pictures. If you don’t keep your website up to date, Google can classify it as abandoned and stop ranking it.
Our Advice – What You Should Avoid?
Fashion eCommerce websites are more intricate than simple blogs or a seven pages presentation company website. It would be best if you understood that having lots of product pages constantly on and off the site will raise a series of SEO issues, making website optimization more difficult. We have made a list of the most common SEO errors of a fashion eCommerce online store that you should avoid:
- The absence of product descriptions is a common error in online fashion stores. Thinking that the pictures are enough and the text description of a product does not matter will take away the chance of your product page being in the top 10 of a search engine query. Search engines cannot see the images. This is why having a product description is necessary. The more unique your content is, the better for your SEO efforts. We recommend you to write quality descriptive content that encourages your customers to buy; Keep your copy original and do not take content from other websites because search engines will penalize you for it.
- Using the same product description from your manufacturers is a guarantee that your website will be banned from search engines. Keep in mind that these descriptions are distributed to a large number of online stores and many of them keep the original text. This leads to a high number of website pages with duplicate content or scraped content. More than that, the original text might not even be written in a correct way or a way that encourages customers to buy.
- Not having product reviews option. You should know that 70% of customers are looking for reviews before making a purchase. If your website does not have any reviews, you might lose a high percentage of target customers. Another thing we want to point out here is that review pages can reach the first positions in the SERP easier than selling pages.
- Not optimizing your product pages based on user demand will lead to missing out on appearing in the top positions of the search results pages. We strongly advise you to take into consideration the user demand. Search for the keywords that your audience is typing into the search queries and include them in your headlines, title tags, page title and product description. Use brand names in your title tags and H1 headings, make sure you add the right details on your image alt tag field, do not abuse keywords and avoid keyword stuffing.
- To reuse titles tags and meta descriptions. You might sell multiple items from the same brand, putting you in a position to repeat the same keywords. Search engines can identify this occurrence. Therefore, we recommend creating keyword phrases for each product and keep your meta descriptions and title tags as unique as possible.
- Using random URLs. Avoid using product IDs on your URLs and try creating keyword-friendly URLs because it is easier for users to understand where they are on your website. You can include a relevant keyword for the product page in the URL.
When we talk about fashion eCommerce, one of the most crucial factors is to know your audience and its behaviour. Our approach in this step is to conduct a thorough target market and competition research. Based on the findings, we will create a detailed buyer persona representing a large percentage of the target audience. For our fashion eCommerce client, we have implemented custom development solutions and complete digital marketing services.
With a rock-solid SEO strategy, we increased the organic traffic by 58% in the first month and by 79% in the second month. More than that, in the first month, our client sold more than 328 products. Read all about our approach and results in this eCommerce fashion case study.
Having a fashion eCommerce website is not easy. We are here to help you with anything you might need. You can count on us to help your business grow healthily and constantly. Contact us today, and let’s start making the changes that your website so much needs.
Why is SEO for eCommerce different from SEO for other websites?
Because eCommerce is different, more complex, and the competition is brutal. It is a client-oriented business, not content-focused.
What is the core element of SEO for eCommerce?
In our opinion, the core of SEO for eCommerce is understanding your audience and its behaviour.
If I start writing a fashion blog, how fast can I see results?
Depends. Usually, it takes from 3 to 6 months, but it can go up to one year. Just have patience.
Who can help me build a rock-solid fashion SEO strategy?
You should consider hiring an SEO expert or a digital agency with proven experience in this field.
SEO for Resorts | SEO for hospitality industry in India | why SEO need for Hotels in India
Search engine optimization (SEO) is one of the best Internet marketing strategies out there for allowing users to find your resort easily online.
Its many strategies can help your website rank higher in search engine results pages, earn credibility, and increase brand awareness – all earning you more customers.
On this page, we’ll take a look at some top benefits of SEO for resorts and 5 tips to improve your resort’s SEO strategy.
What is SEO?
SEO is an umbrella term used to describe a number of strategies designed to boost your website’s ranking in search results for keywords and phrases related to your business.
For example, you can include keywords in strategic places on your website like your page titles, meta descriptions, and site content. You can also create custom content that addresses topics that interest potential visitors and streamline your site’s navigation to keep people engaged on your site for longer periods of time.
All of these things, and more, can help your website rank higher in search results and help more people find and contact your resort.
3 benefits of SEO for resorts
Wondering how SEO can benefit your resort? Here are three of the top benefits of SEO.
1. Improved search rankings
First, SEO boosts your rankings in search results for keywords and phrases related to your resort.
This is extremely important because sites that rank in the top three search results receive more than 50% of clicks. The higher your site ranks in search results, the more people will be able to find and contact your resort. And you’ll also appear more credible the higher you appear.
So if you want to boost your rankings to increase traffic and ultimately revenue, SEO is a great option.
2. More qualified traffic
Because SEO targets people who are already searching for resorts like yours, it ensures that the website traffic you receive is more qualified.
This means that if you have a page on your website that talks about the benefits of staying at a resort rather than a condo, and a customer searches for that phrase – they’ll likely contact your resort since you provide an answer to one of their most detailed questions.
In general, people who find and visit your site will be more likely to contact you and book with your resort, and you’ll avoid wasting money trying to market to people who aren’t interested in what your resort has to offer.
3. Increased awareness
Since SEO helps your website appear higher in search results, it can also increase awareness of your resort.
With SEO, more people will be able to find your resort online, find out about what you offer, and ultimately contact you to schedule a reservation.
People may also be more likely to recommend your resort to friends and family members planning vacations if they like what they about your facility online. The more word of mouth advertising you can get, the better because people are more likely to trust recommendations from friends and family over brand advertisements.
5 SEO tips for resorts
If you’re looking to revamp your resort’s SEO strategy, check out these five tips!
1. Start with keyword research
First, you’ll need to start by conducting keyword research.
Keyword research allows you to discover the keywords and phrases people search online to find resorts like yours. Tools like KeywordsFX, Keyword Tool, and Answer the Public make it easy to find topics that interest searchers.
Then, you can include these keywords on your website and create custom content to address the topics you uncover.
2. Create custom content
Speaking of content, you can create helpful content to address the keywords and phrases you want to target.
For example, people might want to know what’s included when they book at your resort or the different dining options you offer. You can create pages on your site to address these questions, and you may even consider adding a FAQ section with answers to commonly asked questions.
Adding visual content is also a great way to spice up your content strategy, and photos and videos can give people an inside look at your resort and encourage them to book with you.
In addition, custom content positions your resort as a top choice and makes it easier for people to learn more about your facility and offerings.
3. Optimize for local search
When people search for resorts online, they likely want to find a resort in a particular area. This means it’s extremely important for you to optimize your site for local search.
You can do this by adding location keywords in your page titles and site content. And you can also register your resort on Google Maps and claim your local business listings on sites like Google My Business, Bing, and Yelp.
Then, when people search for resorts in your area, your business will be more likely to appear in search results, making it easier for people to learn more and contact you.
4. Optimize for mobile
Today, nearly 60% of searches take place on mobile devices. And it’s estimated that 35% of travel bookings will be made via mobile devices by 2018.
If your resort’s website isn’t optimized for mobile, you could be missing out on valuable traffic.
Mobile optimization ensures that your website looks great and performs well across a number of platforms including mobile devices and tablets. It also makes it easy for travelers to book on the go, and it can encourage more people to book with your resort.
5. Publish reviews
Did you know that 90% of customers say that online reviews influence buying decisions?
Even though your resort isn’t an ecommerce store, online reviews can have a major impact on whether potential visitors book with you. Online reviews can also impact your rankings in local search engines, so if you want to boost your rankings, consider posting reviews on your website.
Need help managing your online reviews? YGOASO.com can help! Check out our custom online review management services to learn more.
Get guaranteed SEO services with YGOASO.com
If you’re still not convinced that SEO is right for your resort, don’t worry.
YGOASO.com offers guaranteed SEO services, so if we don’t reach the goals we set for your campaign, we’ll refund your entire initial campaign investment.
SEO is a low-risk investment, but it has the potential to yield impressive results for resorts.
So what are you waiting for?
Launch a custom resort SEO plan today
Want to learn more about how SEO can help your resort attract more customers and earn more revenue?
We’re excited to work with you!