Why Luxury Brands Need an SEO Strategy in India!
Why Luxury Brands Need an SEO Strategy in India!
As online shopping becomes a widely accepted norm and the consumer shift to the digital completely changed the face of our high street, even the luxury brands recognised they must sell online or fall into obscurity. The generation of Millennial shoppers who will determine the future of the retail simply cannot imagine the world without Internet, 24/7 mobile connectivity and social media. High street retail had to adopt the digital first, of course not without causalities. And now between Christie’s online auction and Tiffany’s diamond tennis bracelets there is simply no product category or maximum price limit for things bought or sold online.
However there is still certain lack of understanding and trust of ecommerce and digital marketing among luxury sector. There are still high-end fashion brands that put all their marketing budgets into traditional offline media to drive traffic to their brick and mortars using their websites as online catalogues. Of course branding is important for luxury brands, but for an ecommerce site to perform to its full potential it needs to be properly managed an promoted through combination of online marketing channels.
The search engines Google, Yahoo and Bing are often the very first starting points in the customer’s shopping journey. According to Google on average 9 out of 10 sales have been search referred. New customers who have never heard about your brand before wouldn’t be putting brand terms into the search box. Instead they will be using generic product terms. To tap into this audience you need to make sure that your site is optimised and ranks for a wide range of generic product terms.
Even in the top luxury sector, where 82% of purchases still happen in- store, 78% of shoppers research online before buying. When researching online only 7% of shoppers start their search with the manufacturer’s or the retailer’s brand name. Majority of shoppers start with the generic product category keywords e.g. “black evening dress”. They then narrow their search by adding manufacturer or retailer’s name based on whom they find in their first search. If your site doesn’t come up on the first page of search results for these generic terms it is very unlikely you would be found by majority of customers looking for your products. So it is absolutely crucial to have a good exposure in search engines.
On the way SEO is even more important for brand awareness than print or TV advertising, because of the declining consumption of the traditional media and increasing trust towards online information sources. In order to be visible for the relevant for your brand terms your SEO strategy needs to be based on a thorough keywords research and correct implementation of on-page technical optimisation of your site.
The third equally important element of SEO is off page optimisation or backlink building, which nowadays takes increasingly the form of blogger outreach, content marketing and social media marketing.
Incidentally both blogger outreach and content marketing (when done properly) are very effective at driving referral traffic and sales to you’re your site. They also help spread the word about your brand in a more personal interactive way than traditional print and TV advertising. So they can be considered as part of branding exercise. In the modern world of social media and virtual friendships social media platforms are really your customer care channel. Whether you want it or not online community will judge your brand’s customer service by your social media footprint or lack of it.
Keywords research, on-page optimisation and off-page optimisation are each topics in their own right and merit several dedicated articles if not a book. We will add regular articles on the topic in the future. So watch this space and subscribe to our newsletter to be notified.
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Want to know the one thing that every successful digital marketer does first to ensure they get the biggest return on their marketing budget? It’s simple: goal-setting. This is an absolutely essential practice for any digital marketer who knows how to execute their campaigns in a productive, cost-effective way. With a few. With a few simple tips, you can be doing the same in no time! In this blog, we’ll walk you through the first steps every savvy digital marketer takes to ensure that they’re on target to hit all their marketing objectives. Get ready for revenue!
Remember: even if the channel you’re considering is all the rage right now, it might not fit your brand. Always make informed decisions that directly relate to your company. Otherwise, your message won’t be delivered to its intended audience and you’ll have wasted time, effort and money.
Know Your Digital Goals
The first step is clearly identifying which goals you want to achieve. Get specific. Do you want to increase brand awareness? Are you all about locking in leads? Do you want to establish a strong network of influencers that can help you be discovered? How about pushing engagement on social media?
Get Specific
A useful tool for narrowing down your goals to ensure they’re viable is the SMART mnemonic. It’s important to get specific to understand exactly what you’re working towards, and help you break down the process of hitting your targets. This is exactly what this mnemonic helps you to achieve.
- Does the channel reach my intended audience?
- Is the channel sustainable and affordable within my company’s marketing budget?
- Will I be able to measure the success of the channel?
- Does the channel allow me to express my brand’s intended message?
- Do the channels I’m considering work together to convey my message?
Always Remember Your Goals!
Establishing a solid vision for your business is the first step to planning your digital marketing budget. Always keep your final goals in sight when organising anything for your company. When deciding which steps to take next in your business, ask yourself how they will help you achieve the goals you outlined in Step #1. This will ensure that you stay on track and prevent you from spending your budget on anything that won’t help you achieve.
Cum et essent similique. Inani propriae menandri sed in. Pericula expetendis has no,
quo populo forensibus contentiones et, nibh error in per.Denis Robinson
As your budget progresses and evolves, continue referring to your SMART objectives. Stay focused and remember your goals – they will always inform what your next step will be!
Simple Ways To Optimize Your Website For SEO
Want to know the one thing that every successful digital marketer does first to ensure they get the biggest return on their marketing budget? It’s simple: goal-setting. This is an absolutely essential practice for any digital marketer who knows how to execute their campaigns in a productive, cost-effective way. With a few. With a few simple tips, you can be doing the same in no time! In this blog, we’ll walk you through the first steps every savvy digital marketer takes to ensure that they’re on target to hit all their marketing objectives. Get ready for revenue!
Remember: even if the channel you’re considering is all the rage right now, it might not fit your brand. Always make informed decisions that directly relate to your company. Otherwise, your message won’t be delivered to its intended audience and you’ll have wasted time, effort and money.
Know Your Digital Goals
The first step is clearly identifying which goals you want to achieve. Get specific. Do you want to increase brand awareness? Are you all about locking in leads? Do you want to establish a strong network of influencers that can help you be discovered? How about pushing engagement on social media?
Get Specific
A useful tool for narrowing down your goals to ensure they’re viable is the SMART mnemonic. It’s important to get specific to understand exactly what you’re working towards, and help you break down the process of hitting your targets. This is exactly what this mnemonic helps you to achieve.
- Does the channel reach my intended audience?
- Is the channel sustainable and affordable within my company’s marketing budget?
- Will I be able to measure the success of the channel?
- Does the channel allow me to express my brand’s intended message?
- Do the channels I’m considering work together to convey my message?
Always Remember Your Goals!
Establishing a solid vision for your business is the first step to planning your digital marketing budget. Always keep your final goals in sight when organising anything for your company. When deciding which steps to take next in your business, ask yourself how they will help you achieve the goals you outlined in Step #1. This will ensure that you stay on track and prevent you from spending your budget on anything that won’t help you achieve.
Cum et essent similique. Inani propriae menandri sed in. Pericula expetendis has no,
quo populo forensibus contentiones et, nibh error in per.Denis Robinson
As your budget progresses and evolves, continue referring to your SMART objectives. Stay focused and remember your goals – they will always inform what your next step will be!
