ASO: App Store Optimization on EMI or Android app Ranking on Monthly installment basis (EMI) | YGOASO.com
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ASO: App Store Optimization on EMI
App Store Optimization (ASO) is a set of techniques used to improve the visibility and discoverability of mobile apps in the app stores (such as the Apple App Store and Google Play Store). It involves optimizing various elements of your app’s listing to increase its chances of being found by users.
ASO: App Store Optimization on EMI
Here’s a detailed overview of ASO:
- Keyword Research:
- Identify relevant keywords that potential users might use to find apps similar to yours.
- Use tools like App Annie, Sensor Tower, or Google Keyword Planner to research and choose effective keywords.
- App Title:
- Include relevant keywords in your app title to improve search rankings.
- Keep the title concise and memorable.
- App Icon:
- Design an eye-catching and memorable icon that reflects your app’s purpose.
- Ensure it stands out among other app icons.
- App Description:
- Write a compelling and informative app description.
- Include relevant keywords naturally.
- Highlight key features and benefits.
- Screenshots and Videos:
- Use high-quality screenshots that showcase the app’s functionality.
- If applicable, include a promotional video.
- Clearly demonstrate the app’s value to potential users.
- App Ratings and Reviews:
- Encourage users to leave positive reviews.
- Respond to user reviews, addressing concerns and feedback.
- Localization:
- Localize your app listing for different languages and regions.
- Consider cultural nuances and preferences.
- App Updates:
- Regularly update your app with new features and improvements.
- Keep the app in line with the latest OS updates.
- App Category and Subcategory:
- Choose the most relevant category and subcategory for your app.
- Ensure your app is listed in a category that aligns with its primary function.
- App URL and Package Name:
- Choose a memorable and brand-relevant app URL.
- Keep the package name (Android) or bundle ID (iOS) consistent.
- App Preview (iOS):
- Take advantage of the App Preview feature on the Apple App Store.
- Create a short video that highlights your app’s key features.
- Promotional Activities:
- Use social media, blogs, and other channels to promote your app.
- Collaborate with influencers or bloggers for additional visibility.
Remember that ASO is an ongoing process. Regularly monitor your app’s performance, gather user feedback, and adjust your ASO strategy accordingly.
