SEO expert in Bangalore who might have emerged or gained recognition after that time.
However, I can give you a general overview of what an SEO expert typically does and the skills they possess. SEO (Search Engine Optimization) experts are professionals who specialize in improving a website’s visibility in search engine results pages (SERPs). Their main goal is to increase organic (non-paid) traffic to a website by optimizing its content, structure, and technical aspects.
Here are some key responsibilities and skills of an SEO expert:
- Keyword Research: Conducting in-depth keyword research to identify relevant and high-traffic keywords that can improve a website’s rankings and attract the right audience.
- On-Page Optimization: Optimizing website content, meta tags, headings, URLs, and internal linking structure to make it more search engine-friendly and improve its relevancy for targeted keywords.
- Technical SEO: Ensuring that the website is technically sound and free from issues that might hinder search engine crawlers from accessing and indexing the site. This involves dealing with things like site speed, mobile responsiveness, XML sitemaps, and robots.txt.
- Off-Page Optimization: Building high-quality backlinks from other reputable websites to improve the website’s authority and trustworthiness in the eyes of search engines.
- Content Strategy: Developing and implementing a content strategy that aligns with SEO goals, engages users, and provides valuable information.
- Analytics and Reporting: Using tools like Google Analytics to track website performance, user behavior, and conversion rates. An SEO expert should be able to analyze data and provide actionable insights to improve results.
- Algorithm Updates: Staying up-to-date with search engine algorithm changes and adjusting SEO strategies accordingly to maintain or improve rankings.
- Local SEO: For businesses with a physical presence, optimizing the website for local searches to improve visibility in local search results.
It’s essential to research and verify the credentials of any SEO expert you plan to work with. Look for reviews, case studies, and client testimonials to gauge their expertise and track record in delivering positive SEO results.