SEO – The Gem for your Jewellery business
Let’s say someone wants to present a necklace or a ring to their loved ones. Where would they go first? A majority of people will first go on the web to find a good jeweler. And where will you be among those jewelers?
Type a few words in the Google search bar like “jewelry store in my city” or “necklace store in (your city)” and there will be a list of hundreds of jewelry shops that appears in a search result. How will you be reachable to your customers among those hundred other shops? That is why SEO for Jewellery stores is important.
Why is it so important?
SEO stands for Search Engine Optimization. It is something that every E-commerce jewelry website handler should know. Otherwise, instead of making a profit, you will just sit in front of the screen and collect cyber junk. And as we say, brands should focus on what they are best at and outsource the rest to experts.
Your position in the search bar has a direct connection with your customers. Your position influences how many and how often the customers can find you on the web. SEO only affects organic search results on search engines. It ensures the quality of the traffic you get
Benefits of SEO-
With good SEO optimization, you can affect your website’s position driving more organic traffic to your site.
Seo is the practice of developing a website using on-site and off-site optimization tools to give your brand more value and authorization online. This way, your customers searching either for necklaces, earrings, or other jewelry items will be able to find your products before your rivals.
But the question arises, how to build a good SEO for Jewellery?
We’ve got quite a few techniques for that !!
How we increase SEO Rankings for Jewellery Store-
Conduct Keyword research for your Jewelry Website-
You must target important keywords so that your site appears in top searches in the jewelry business related to the company. Identifying the best and relevant keywords is vital for your site’s SEO Ranking.
Responsive Website Design-
Website Design is not just for soothing eyes. It is more important from the SEO point of view. Its need to be more responsive, faster, user-friendly, web applications, and filled with valuable content.
Integrate Jwelery Related Keywords
Integrate Keywords into some Page titles, Headlines, Body Tags, Meta Tags, Meta links, descriptions, etc. You must not use the keywords too much while integrating them. It makes a negative impact on the rankings.
Consider Customer’s Point Of View
SEO is quite a good thing, but it only works when the marketer of jewelry knows what the customer wants to buy.
Link building plays a very vital role in building up SEO Rankings. There are two types of linking.
- Backlinks –
Backlinks are the links of your page to other reputable sites. These backlinks help your site gain more authority and trust from search engines like Google.
- Internal Links –
- These kinds of links are on your page within your site only. These links help in holding your audience for a longer time on your website.
Website design, building, keywords, user-known all play an important role in SEO, but around 70% of the credits go towards off-site efforts through Linking and citation building.
Expected ROI from SEO-
We may expect far better outcomes from SEO-based approaches than from any other type of marketing. SEO helps a lot in increasing the audience for your website. It makes sure to bring more audience over time and keeping them glued to your website.