App Store Optimization ASO Services in India | App Promotion
Enhancing The Visibility Of Your Mobile Apps
What is ASO?
App Store Optimization (ASO) is for mobile apps just like search engine optimization is for websites. It is the process of optimizing apps to increase their visibility on major app stores, such as App Store for iOS, Google Play for Android and Windows Store for Windows Phone. The higher the rank of your app in the app store’s search results, the higher the traffic to your app and more chances of getting downloads. As 63% of apps are discovered through app store searches, it becomes essential to get your app to the top.App store searches drive the majority of installs and our app store optimization services are designed to help you get the most out of this discovery channel.
App Store Optimization (ASO) is the process of improving the visibility of a mobile application developed on various platform namely OS, Android, Blackberry, Windows, and cross-platform application. Just like SEO is for websites, so as App Store Optimisation is for mobile apps, which means it helps in ranking of apps in App Stores leading to increased downloads. We create differences to your business requirements.
How Does Optimizing Your Mobile App Help Your Business?
Investing in ASO is one of the best strategies for increasing your organic download, that is, a user discovers your app in search results and decides to download it. 63% of people discover apps through search.
ASO improves your search ranking by helping to:
- Enhance your mob app visibility for increased download
- Improve your rank in various app store’s search results
- Drive more traffic to your app’s page in the app store
- Provide access to relevant and targeted users
Why ASO Matters Today
App Store Optimization (ASO) is a rather recent specialty in the world of digital marketing, because never before has the app market swollen to such a size that it’s become possible – and necessary – for businesses to exploit and use definitive marketing factors to bring their app to the top.
We here at YGOSEO utilize those marketing factors to bolster your application, increase brand visibility, multiply your download numbers and bring you as close to the top of your category as possible.
ASO isn’t an exact science just yet – but we’re among the pioneers who are working relentlessly to decipher every last possibility in the world of SEO for apps.
How does App Store Optimization Work?
App Store Optimization is a method of marketing your app.
In today’s high-tech world, people are experts enough and they know how to search for the specific things on the Internet using their mobile devices. When searching for an app in an app store, an average user takes 3-6 seconds to decide whether they want to download that app or not. If your app comes out at the top of the search results and has eye-catching visuals, great title and easy to understand description, then you can get them to download it. If your app is optimized by a professional ASO company like us, here is how you can benefit:
- Discoverability – Make your app discoverable in app stores
- Conversions – Increase visibility to drive conversion rates
- Downloads – Get more organic downloads with top rankings
- Acquisition – Enhance acquisition results at a low cost
Features of App Store Optimization Service
Our ASO strategy is based on understanding the customers, the competitive landscape of your app.
- Keyword Research for ASO: We inherently understand that both the Google Play store and the iOS App Store have different approaches to ASO. The App Store allows 100 characters while the Play Store allows 4000-characters to determine search results. We use proprietary tools to understand the language and keywords your customers are searching for, your competitors are targeting, and the ones that will drive the most traffic.
- App Title: The most important part of ASO, the App name or title, needs to be a balance between uniqueness, branding, and relevant keywords that drive search results. We recommend short titles, followed by a dash or vertical bar and select keywords for description.
- App Description: An app’s description should function as a call-to-action – describing what the app does clearly, its features, and compelling reasons to download it. Simple, concise and updated descriptions will drive downloads.
- App Reviews & Ratings: The most important factor in app rankings is volume and quality of reviews and ratings – encourage ratings and reviews from happy customers, either through prompts or incentives. We help analyse your existing reviews, increase the volume of positive-sentiment ratings, and leverage feedback to improve ASO.
- App Logo: First impressions matter, and so does your app logo! An attention-grabbing logo in bright colours, unique shape and/or simple imagery is a key part of your app’s branding. For e.g, take Instagram’s logo – it’s bright, it’s descriptive, and is easily recognizable.
- App Screenshots: Including screenshots and videos allow potential users to visualize your app and will drive downloads. Highlight the best parts of your app, its most popular pages, and its key features – this is your window display to the world! We love the screenshots that Snapchat has used – they accurately depict all that the app can do:
- App Publisher Name: Publisher name and reputation also drives app searchability – choose a publisher name that describes the types of apps you create succinctly. For example, the classic Angry Birds game is published by Rovio Entertainment:
- App Category: In the iOS App Store, you can pick a primary and secondary category for your app while in the Google Play Store, you can only pick one. Choosing a relevant category is extremely important to success – your app’s best fit, user mindset, and competitor categories are all valid considerations.
- Download & Retention: Post download, app engagement and retention are the next challenges to work on – a high quality app is only the first step. Introducing incentivisation, adding personalisation, asking and acting on user feedback, as well as frequent updates to the app will be value additions to the lifecycle of the app.
Advantages of YGOASO – ASO Services
- Promising and long term results
- Quality control and timely reports
- Maintain data security and confidentiality
- Proven and tested methodology
- USP – POC – Proof of Concept available
Why to hire YGOASO – ASO Service
- Improved app search results
- Increase in app ranking
- Help brand recall
- Increase in conversion
- Optimized Content and Data
- Rapid app comprehension
- Increase in app sales
- Improved search discovery
- Higher user retention
- Lower acquisition cost
- More app downloads
- Better app visibility
- Better app searchability
Contact us –
+91-7506172142 (Calls & WhatsApp)
+91-7715997317 (Calls only)
YGOSEO is the outstanding app store optimization company offering best ASO service in India with POC – Proof of Concept, having practical knowledge to promote android app at top 3, 5 & 10 ranking on Google app store with maximum 200 of the keywords.
Improvement in App Ranking first, then Billing!ygoaso.com